| Special Event | Run/Walk With NOBULL X PJ Thompson | Revolucion | Revolucion | Special Event | 08:00 | 10:00 | Join NOBULL for a 2 mile run/walk starting at Revolucion! This run is for all fitness levels and abilities.
Revolucion
207 San Jacinto Boulevard #suite 200
Austin, TX 78701
Spaces Are Limited Sign Up Here:
https://www.eventbrite.com/e/runwalk-with-nobull-x-pj-thompson-tickets-1246390199639?aff=oddtdtcreator | | OE45555 | |
| Special Event | SeedAI House | Roma | Roma | Special Event | 08:30 | 18:30 | The SeedAI House at SXSW will explore the leading edge of AI and public policy, featuring an electric mix of key policymakers, industry visionaries, leading experts, and artists shaping the future of AI. This event brings together bold policy insights and innovative technological approaches to spark fresh, impactful conversations. Join us as we break down traditional barriers and explore new ways of thinking about how AI can drive progress and benefit society. https://www.sxsw.seedai.org/ | | OE45726 | |
| Special Event | Coffee Break presented by Rejoyn | Austin Convention Center | SXSW Expo - The Hub | Special Event | 09:00 | 10:00 | Join us to connect, share ideas, and discuss the evolving digital health space. Engage in meaningful conversations and exchange perspectives. Don’t miss out on this opportunity to collaborate and network.
Brought to you by Otsuka Precision Health, Inc. | | OE45496 | |
| Activation | Fediverse House Events | Speakeasy | Speakeasy Ballroom | Activation | 09:00 | 22:00 | Come learn about the brave new world of decentralized social media and why it promises a better way forward for consumers, creators, brands, and even democracy itself. With visionaries and open-source advocates from Bluesky, Threads, the Social Web Foundation, 404 Media and more, you’ll have a front row seat to the future of the web!
Located at the Speakeasy, the Fediverse House hosts strategic conversations by day, and tunes with fedi friends by night.
https://about.flipboard.com/fediverse-house/ | | OE46219 | |
| Special Event | Filmmaker Morning Coffee Break | Stephen F Austin | Capital Ballroom A | Special Event | 09:00 | 10:00 | Join us at the Cast & Crew Filmmaker Morning Coffee Break to fuel up and meet other industry professionals and filmmakers before heading into your day. Beverages and light breakfast items will be served. | | OE45533 | |
| Activation | FQ Lounge™ @ SXSW | Waller Creek Boathouse + Perch Cafe | Waller Creek Boathouse + Perch Cafe | Activation | 09:00 | 18:00 | Please join us in the FQ Lounge™ @ SXSW - the place where business happens - to connect and collaborate with fellow leaders as we explore big questions:
Women drive up to 85% of purchasing decisions, yet receive less than 2% of venture capital funding. Why?
When we invest in women, we invest in economic growth, innovation, and stronger returns.
IWD: Invest in Women Daily
We can’t wait to see you there! | | OE45800 | |
| Special Event | Free Professional Headshots for SXSW Attendees | Austin Convention Center | Austin Convention Center | Special Event | 09:00 | 16:00 | Stop by EXPO and the Precision booth for an updated professional headshot. Precision Camera & Video is Texas's largest camera store and a candy shop for photographers. Two stores in Austin and one in The Woodlands. We carry the latest Canon, Sony, Leica, Nikon models. Also have a large rental inventory. | | OE46116 | |
| Lounge | Platinum Recharge Zone | Austin Convention Center | Room 14 | Lounge | 09:00 | 17:00 | Relax in the SXSW Platinum Recharge Zone. These exclusive areas are conveniently located in major Conference venues where Platinum badge holders can take a break and unwind. Complimentary refreshments will be available throughout the day as well as portable power banks for charging different devices. Power banks can be returned at any FUZE station located in all Platinum Recharge Zones, Registrant Lounge, Rivian Park at Brush Square Park or Highball at Alamo South Lamar. | | OE46033 | |
| Lounge | Platinum Recharge Zone | Hilton Austin Downtown | Room 408 | Lounge | 09:00 | 17:00 | Relax in the SXSW Platinum Recharge Zone. These exclusive areas are conveniently located in major Conference venues where Platinum badge holders can take a break and unwind. Complimentary refreshments will be available throughout the day as well as portable power banks for charging different devices. Power banks can be returned at any FUZE station located in all Platinum Recharge Zones, Registrant Lounge, Artist Lounge or Alamo South Lamar. | | OE46040 | |
| Lounge | Platinum Recharge Zone | Austin Marriott Downtown | Room 301 | Lounge | 09:00 | 17:00 | Relax in the SXSW Platinum Recharge Zone. These exclusive areas are conveniently located in major Conference venues where Platinum badge holders can take a break and unwind. Complimentary refreshments will be available throughout the day as well as portable power banks for charging different devices. Power banks can be returned at any FUZE station located in all Platinum Recharge Zones, Registrant Lounge, Rivian Park at Brush Square Park or Highball at Alamo South Lamar. | | OE46169 | |
| Activation | Rivian | Trinity St. and 4th St. | Trinity St. and 4th St. | Activation | 09:00 | 20:00 | Swing by our display at 4th and Trinity and check out the all-electric Rivian R1T up close. Need a quick recharge? Plug in your devices while you chat with our team — we’re all about adventure, sustainability and making the most of SXSW. | | OE45747 | |
| Activation | Rivian x Dolby Atmos: Step Into Immersive Sound | Austin Convention Center | Exhibit Hall 2-4 | Activation | 09:00 | 16:00 | Imagine connecting with music at its fullest capacity and creative potential. Go beyond the ordinary listening experience and immerse yourself in the music, hearing every detail in unparalleled clarity and depth.
Discover the power of Rivian Premium Audio with Dolby Atmos and experience the difference yourself.
Attendees will have the opportunity to experience firsthand the immersive sound and premium quality of Dolby Atmos within the context of a Rivian vehicle, highlighting the seamless integration of technology and automotive design. | | OE45656 | |
| Activation | SÃO PAULO HOUSE | The Sunset Room | The Sunset Room | Activation | 09:00 | 22:00 | Welcome to São Paulo House – a hub for those seeking beyond the obvious.
Join us for panels, interviews, immersive experiences, meetups, art station, live videocast studio, live music performances, and the best coffee in town.
Connect with experts, explore cutting-edge trends, and embrace new opportunities in a space that brings Brazil’s largest state in business and innovation to the world’s biggest innovation festival.
Discover why ‘We Are That And Much More’ – right across from the ACC!
https://saopaulohouse.com | | OE45455 | |
| Activation | The Smartsheet Café | Austin Convention Center | Austin Convention Center | Activation | 09:00 | 17:00 | Get your free coffee fix at The Smartsheet Café at SXSW. Grab a fresh espresso or latte while learning how Smartsheet helps teams remove blockers, stay in sync, and achieve more. Stop by to energize your day and see firsthand why Smartsheet is the place Where Work Flows. | | OE45432 | |
| Exhibition | SXSW Expo - Sunday | Austin Convention Center | Exhibit Hall 2-4 | Exhibition | 09:00 | 16:00 | Scheduled March 9-12, the SXSW Expo is the convergence of all industries on the cutting-edge of technology, design, social good, entertainment, health + wellness, and more.
Mindfully curated, SXSW spends the year searching for brands, services and products that will take attendees into the 22nd century and beyond. Hundreds of exhibitors from across the globe meet under one roof to ignite passions, collaborate and share groundbreaking discoveries. | | OE45259 | |
| Activation | Viasat Ads Wheel of Ad-Venture | JW Marriott | 3rd Floor Prefunction | Activation | 09:00 | 17:00 | Engage millions of consumers along their travel journey. Imagine having the power to captivate, inform, and inspire passengers at 30,000 feet. Imagine reshaping the traditional boundaries of advertising and speaking directly to your audience where they’re really paying attention. That’s the promise of in-flight advertising from Viasat.
https://www.viasat.com/aviation/ | | OE45770 | |
| Networking | Breakfast with SXSW London | Austin Convention Center | SXSW Expo - Exhibit Halls 2-4 | | 09:30 | 10:00 | Join us for breakfast and learn more about the inaugural SXSW London, June 2-7 2025. Stocks are limited on a first come, first served basis | | OE46243 | |
| Activation | IBM AI Sports Club | Hilton Austin Downtown | Room 404 | Activation | 09:30 | 17:00 | See how watsonx is changing the game by delivering AI-powered experiences for some of the biggest sporting events and teams in the world — and how that same technology is being applied across global industries. Network with IBM executives, AI enthusiasts and the AI curious during daily happy hours. You can even get in the game yourself and test your skills with our AI-powered table tennis and foosball. | | OE45731 | |
| Activation | Ireland House at SXSW | Marlow | Marlow | Activation | 09:30 | 22:00 | Day 1 at Ireland House - Join us for expert panels on blending tech and human touch, a look at AI beyond borders and plenty of networking opportunities. Experience a live podcast recording, tech demos and give Irish speaking a whirl in our pop-up Irish language Gaeltacht! Full programme: www.ireland.ie/sxsw | | OE46080 | |
| Activation | Mayors Matchup Civic Tech Pitch Showcase | Hilton Austin Downtown | The Reverbery | Activation | 09:30 | 11:00 | Civic tech startups pitch their company, product, technology, or idea to a group of mayors and city leaders in this unique competition taking place on the final day of the United States Conference of Mayors' Civic I/O Mayors Summit at SXSW. The first place start up not only wins a cash prize but a chance to pitch their idea at the Conference of Mayors' Annual Meeting this June.
https://www.civicio.com/ | | OE45386 | |
| Session | Aesthetic Access for VR: Centering Disabled Artistry | Fairmont | Manchester B | Panel | 10:00 | 11:00 | We will share technical innovations to produce ground-breaking aesthetic access from pre-production to virtual worldbuilding. “Territory” is an equitably accessible VR experience which can serve as a case study for future productions. The first PCVR experience to use Meta Haptics Studio, Territory created narrative haptics in parallel with music and sound design. The session will explore the artistry of audio description and artistic closed captions. Sharing our approach to disability aesthetics, the panel will offer general techniques for creators interested in making accessible work. | Kiira Benz, Laurel Lawson, Alice Sheppard, Sarah Wolozin | PP150834 | ✓ |
| Session | AI x Economic Opportunity | Roma | Roma | Panel | 10:00 | 11:00 | From Wall Street to Main Street, advances in AI are creating new opportunities for communities, entrepreneurs, and big and small businesses alike. Panelists will discuss how they see AI being adopted across the tech-driven economy and highlight strategic initiatives to accelerate adoption and create pathways to prosperity for all Americans. | Arun Gupta, Marc-Etienne Ouimette, Oma Seddiq | PP156303 | |
| Activation | AirLight Pro Blowout Bar | 5th & Red River Lot | 5th & Red River Lot | Activation | 10:00 | 18:00 | Experience the hair tech revolution! L'Oréal Professionnel's AirLight Pro uses infrared light and optimized airflow for fast, hydrating drying. Get a complimentary styling session with our experts and see the stunning results. Plus, snag exclusive giveaways! Discover the future of haircare. Dry with the speed of light. Without damage.
https://us.lorealprofessionnel.com/ | | OE45681 | |
| Session | Audible’s ‘The Unusual Suspects with Kenya Barris and Malcolm Gladwell’ Live with Brené Brown | Austin Convention Center | Ballroom D | Panel | 10:00 | 11:00 | Join award-winning creator Kenya Barris & bestselling author Malcolm Gladwell for a live-taping of their hit Audible Original podcast, The Unusual Suspects, featuring Brené Brown. Listen live as Barris & Gladwell dive deep on Brown's distinctive path to success, exploring the twists and turns that shaped her esteemed career. The experience will shed light on the creative process behind the audio series that has featured luminaries such as Jimmy Kimmel, Sue Bird, Ava DuVernay, & more, revealing how Audible and Barris' Khalabo Ink Society bring these compelling stories to life. | Kenya Barris, Brené Brown, Malcolm Gladwell | PP156265 | |
| Session | Beauty 2030: The 4 Trends Redefining the Future of Longevity | The LINE | Topaz Ballroom 1-2-3 | Presentation | 10:00 | 11:00 | As life expectancy rises, perceptions of aging are shifting. By 2050, the global population over 60 is set to double to 2.1 billion, redefining beauty standards and self-esteem. Longevity is becoming a dominant force in wellness spending, with the market set to expand beyond ultra-rich circles into mass. This panel explores how the Longevity Economy is about living better for longer—extending healthspan, not just lifespan. Brands are investing in products that enhance longevity, democratizing wellness with tools, services and research centres for all life stages. | Carla Buzasi, Renata Gomide | PP156261 | ✓ |
| Activation | Destination: YouTube | Austin Convention Center | 3rd Floor Pre-Function Area | Activation | 10:00 | 17:00 | Destination YouTube: From the most influential creators, podcasters, and artists, to the biggest global moments across sport, music, and more - there’s only one place that brings it all together in every way we love to watch. Stop by the YouTube activation in the ACC to discover why -- There's Only One YouTube. | | OE45677 | |
| Activation | Dolby Airstream | Rivian Electric Roadhouse | Rivian Electric Roadhouse | Activation | 10:00 | 20:00 | Imagine connecting with your favorite music at its fullest capacity and creative potential. Go beyond the ordinary listening experience and immerse yourself in the music, hearing every detail in unparalleled clarity and depth.
Discover the power of Dolby Atmos with Rivian Premium Audio and experience the difference yourself. Explore the Dolby Airstream trailer, learn more about the creative process with Dolby Atmos mixing, and experience Dolby Atmos Music in a Rivian.
Space is limited. Admittance is on a first come, first serve capacity. | | OE45650 | |
| Special Event | Dolby Day | Rivian Electric Roadhouse | Rivian Electric Roadhouse | Special Event | 10:00 | 20:00 | Imagine connecting with your favorite music at its fullest capacity and creative potential. Go beyond the ordinary listening experience and immerse yourself in the music, hearing every detail in unparalleled clarity and depth.
Discover the power of Dolby Atmos with Rivian Premium Audio and experience the difference yourself. Explore the Dolby Airstream trailer and listen to the new Project Traction single “breathing” by autumnal, learn more about the creative process with Dolby Atmos mixing, and experience Dolby Atmos Music in a Rivian. | | OE46027 | |
| Activation | Electric Joyride | 400 Congress Ave. | 400 Congress Ave. | Activation | 10:00 | 19:00 | Rivian’s Electric Joyride awaits.
We invite you to ride shotgun on the ultimate Electric Joyride. Experience the electrifying on-road and off-road capability of R1 on a closed course with an expert driver. Launch, navigate obstacles and get a first-hand look at what our all-electric adventure vehicles can do.
Available on a first-come, first-serve basis at 400 Congress Ave — a short walk from the Rivian Electric Roadhouse.
Attendees are encouraged to RSVP for a time window, while walk-ins are also welcomed.
https://riviansxsw.splashthat.com/ | | OE46233 | |
| Session | Emotional Machines: AI, Feeling & The Human Body | Hilton Austin Downtown | Salon C | Panel | 10:00 | 11:00 | Can machines experience emotions without a physical body? This panel explores artificial emotional intelligence and its evolving role in human experience. Human emotion is embodied - rooted in sensation and deep knowing. Can AI’s purely computational intelligence exist without emotion when neuroscience shows we cannot make decisions without it? How can technology move beyond simulation to induce presence and relationality? Can it help us tap into the subtleties of perception? Bringing together neuroscience, art, and tech, we explore AI as a material to either dull or expand human experience. | Suhair Khan, Danielle Krettek Cobb, Robyn Landau, Barney Steel | PP151472 | ✓ |
| Session | Esports Meet Up | Hilton Austin Downtown | Room 410 | Meet Up | 10:00 | 11:00 | From world-class teams and players to groundbreaking events and powerhouse brands, Texas and the US have cemented themselves as global leaders in esports. But the best is yet to come.
Join top industry leaders at SXSW as we celebrate the past, showcase the present, and shape the future of esports in Texas, worldwide and further beyond. Whether you're an established player in the space or exploring opportunities in this dynamic industry, this is your chance to connect, collaborate, and be part of what’s next.
Let’s build the future of esports—together. Don’t miss out! | Erik Anderson, Devon Woodruff | PP1148435 | |
| Lounge | Filmmaker & Industry Lounge Presented By Epidemic Sound | Stephen F Austin | Capital Ballroom AB | Lounge | 10:00 | 17:00 | Discover a new soundtracking experience. Where the ordinary makes way for the extraordinary and never-before-seen cinematic universes are brought to life. From ocean-noir, post-yakuza to snowy-western anime, and more. Join us in the Filmmakers Lounge Presented By Epidemic Sound to work, relax, and explore how to bring your stories to life with sound.
https://go.epidemicsound.com/events/sxsw25/ | | OE45296 | |
| Session | Gen AI in Healthcare: Preserving the Human Touch | Austin Convention Center | SXSW Expo - Podcast Lounge - Exhibit Hall 3 | Podcast | 10:00 | 11:00 | Check out all events Presented by “Real Chemistry.”
Can AI revolutionize healthcare communication without sacrificing authenticity? As Gen AI promises more for less, we'll explore the delicate balance between technological efficiency and the personal touch crucial in health experiences. Join us to debate how strategists, writers and influencers can harness AI while maintaining authenticity and trust in an industry already grappling with reputation challenges. Discover the key to synergizing human empathy with artificial intelligence in healthcare communications. | Amy Atwood, Danny Bellet, MBA, Oz Demir | PP156052 | |
| Session | A Guide to SXSW’s XR Experience | Fairmont | Manchester A | Panel | 10:00 | 11:00 | Step into the future with three XR and SXSW veterans as they pull back the curtain on the XR Experience, a festival highlight since 2016. Discover cutting-edge immersive technology, storytelling, and AI innovations across three floors of the Fairmont Hotel. Gain exclusive insights into this year’s groundbreaking projects and explore how XR is transforming industries like entertainment, healthcare, retail, and education. Whether you’re a first-timer or seasoned attendee, learn strategies to prioritize what interests you most, optimize your time, and connect with creators and industry leaders. | Simone Kliass, Gaelle Mourre, Rodrigo Terra | PP148442 | ✓ |
| Session | Health System-Backed Startups Cultivating Sustainability | Austin Convention Center | SXSW Expo - Next Stage - Exhibit Hall 4 | Panel | 10:00 | 11:00 | The connection between climate and health outcomes is clear. This engaging panel will illuminate how one of the largest health systems in Georgia is investing in startups that are cultivating and powering a more sustainable and healthier future. Hear from the visionary leaders of Veckta, Bee Downtown and VoLo Earth Ventures about how they have successfully partnered with leading health systems, non-profits & corporations to support sustainable agriculture, promote onsite energy systems like microgrids, and accelerate progress toward net zero greenhouse gas emissions. | Leigh-Kathryn Bonner, Hank Capps MD, Gareth Evans, Eric Risenberg | PP156268 | ✓ |
| Session | Ignite Talks: Game Industry | Fairmont | Manchester EE | Presentation | 10:00 | 11:00 | In the spirit of Ignite Talks, each speaker gets exactly 5 minutes on stage and 20 slides to amuse, educate, enlighten, or inspire the audience. Speakers will present on a variety of topics centered on the game industry. | Ted Cohen, Alex Feerst, Brady Forrest, Scott Gillies, Danza Huey, Jamie Joyce, Megan Kliman, Annette Lapham, Christopher Peay, Tatiana Tacca | PP1147947 | ✓ |
| Session | Insights from the First Digital Accessibility Salary Survey | Hilton Austin Downtown | Salon J | Fireside Chat | 10:00 | 11:00 | In his LinkedIn article 'Trends in Digital Accessibility 2024,' respected accessibility expert, Jonathan Hassell, noted 11,000 LinkedIn members had accessibility in their job title. It's also more common today to see job postings seeking individuals to design or develop digital products that are accessible to people with disabilities, or to lead such efforts. What is missing? Industry data on how much people filling these roles are (or should be) making. This presentation will share findings from the first Global Digital Accessibility Salary Survey, which will include data on base pay, as well | Jennison Asuncion, Jonathan Whiting | PP153908 | ✓ |
| Session | Lessons in Entrepreneurship for New Cannabis Professionals | JW Marriott | Salon 5 | CLE | 10:00 | 11:00 | Over time, cannabis will be one of the largest consumer products categories in the US and globally. This heavily state-regulated, but still federally illegal, industry has become professionalized and populated by serious CPG, Pharma, Banking, Alcohol/Tobacco and Farming professionals. As Texas stands on the verge of deciding how it wants to handle its state programs for marijuana and hemp, what do today’s professionals need to know to jump into the fray and join the ranks of workers in the emerging regulated cannabis industry? Hear about the current regulatory structures, what the next generation of regulatory structures may look like, and what skills/experiences are needed for success today and in the future. | Charlie Bachtell, Saphira Galoob, Barrington Rutherford, John Sullivan | PP1146598 | |
| Activation | The Museum of the Future House | Museum of the Future | Museum of the Future | Activation | 10:00 | 17:00 | For five days, the Museum of the Future will be Dubai's outpost in Austin, showcasing bold and creative ideas for shaping the future. The Museum of the Future House will host a lineup of events, from panel discussions to workshops and immersive experiences, including Refik Anadol's newest AI installation, Earth Dreams. The House also features its own garden, a serene space where visitors can meet members of the Museum of the Future and Dubai Future Foundation, the 2050 Track Sponsor at SXSW 2025. Guests will also have the chance to savor FIX, Dubai's original viral chocolate sensation, while enjoying traditional chai demonstrations by Project Chaiwala. | | OE45631 | |
| Session | NASA's Love Letter: Stunning Webb Images & More | Hilton Austin Downtown | Salon K | Panel | 10:00 | 11:00 | Join us for an extraordinary journey through the cosmos, guided by stunning images from NASA's James Webb Space Telescope and other cutting-edge observatories. This session offers a rare opportunity to explore the most distant galaxy ever observed, delve into the atmosphere of an extraterrestrial planet, and marvel at stunningly beautiful star nurseries. Featuring insights from NASA's Astrophysicists Amber Straughn, Stefanie Milam, and Knicole Colón, our panel will discuss how these groundbreaking observatories are transforming our understanding of the universe. Moderated by Laura Betz. | Laura Betz, Knicole Colón, Stefanie Milam, Amber Straughn | PP150050 | ✓ |
| Activation | Olive & June Outpost | 2nd St & Trinity St | 2nd St & Trinity St | Activation | 10:00 | 17:00 | Saddle up! Olive & June is partnering with Rivian for a pop-up at SXSW, celebrating the Western-inspired Spring collection, Wild at Heart. Guests can enjoy games, free O&J goodies, giveaways, limited-edition merch, and first access to the all-new collection in the Rivian Gifting Van. Plus, the first 50 guests each day will receive an exclusive gift tote!
https://oliveandjune.com/pages/sxsw | | OE46149 | |
| Activation | Open House | Rivian Electric Roadhouse | Rivian Electric Roadhouse | Activation | 10:00 | 12:00 | Rivian’s Electric Roadhouse at SXSW 2025 is where adventure meets innovation. Join us as we explore the path toward an optimistic tomorrow, bringing together live music, thought-provoking panels and exclusive events. You’ll have the chance to get up close with Rivian’s all-electric trucks and SUVs — plus a few surprises. Step inside, connect with our community and book a drive experience. | | OE45546 | |
| Session | Path to Net-Zero 2050: Blue Skies or a Bumpy Flight? | The LINE | Onyx Ballroom 1/2/3/4 | Panel | 10:00 | 11:00 | As the aviation industry races toward the ambitious goal of achieving net-zero emissions by 2050, this panel will critically examine the progress made so far and the challenges that remain. We’ll explore whether the industry is on track, the potential roadblocks, and the transformative strategies required to reach this target. The discussion will take a bold, cross-sector approach, incorporating diverse perspectives from policymakers, industry leaders, innovators, and environmental advocates to address the future of sustainable aviation. | Pratik Chandhoke, Kara Kockelman, Chris Sipos, Cesar Augusto Souto Pereira | PP156257 | ✓ |
| Activation | Peacock Café | The Thompson Hotel Austin | The Thompson Hotel Austin | Activation | 10:00 | 16:00 | Join NBCUniversal at the Peacock Cafe as we brew up some delicious coffee treats inspired by your favorite Peacock content. Whether you're in the mood for a winning Triple Play Latte or wickedly good Emerald City Brew, we’ll get you charged and ready for your Sunday at SXSW. Come for the coffee, stay for the culture! | | OE46185 | |
| Session | The Personal Touch: Crafting Experiences That Speak Directly to Your Audience | The Thompson Hotel Austin | Red River Ballroom | Panel | 10:00 | 11:00 | In a world of endless choices, personalization is the key to meaningful engagement. As part of PMC’s Marketing Leadership Summit, this panel brings together marketing leaders from Lyft, Samsung Electronics America, and U.S. Bank to explore how brands use data, AI, and cultural insights to create tailored experiences that foster loyalty and trust. Join us for a discussion on the future of personalization, balancing inclusivity with customization, and what it takes to craft culturally relevant brand experiences that truly resonate. | Dana Droppo, Brian Irving, Michael Lacorazza, Allison Robl Stransky | PP1148254 | ✓ |
| Activation | Pitch2025 KPMG Arcade | Hilton Austin Downtown | 4th Floor | Activation | 10:00 | 17:00 | Check out the SXSW Pitch competition and stop by the KPMG Arcade to try your hand at the Claw Machines to win Gift Cards and Pitch 2025 swag or relive simpler times when your interactions with AI were dealing with the ghosts in Pac-Man.
While you’re there, learn about KPMG Studios and Ventures or the upcoming KPMG Futures Report. | | OE46109 | |
| Session | 'Pivot' Live with Kara Swisher and Scott Galloway | Austin Convention Center | Ballroom A | Podcast | 10:00 | 11:00 | Check out all events Presented by “Vox Media.”
Join tech journalist Kara Swisher and NYU Professor Scott Galloway as they banter, bicker, and offer sharp, unfiltered insights into the biggest stories in tech, business, and politics. Because with great power comes great scrutiny. | Scott Galloway, Kara Swisher | PP156390 | |
| Session | PLAY IN COLOR: Increasing Black Representation for Gamers | Fairmont | Manchester GG | Panel | 10:00 | 11:00 | 45% of gamers say their in-game identity is a true expression of who they are, but Black gamers report a severe lack of representation. Dark & Lovely collaborated with EA Games and a Gaming Creator to launch Play in Color, a digital campaign to raise awareness and develop diverse tools for increased Black gamer expression. Join a L'Oréal Marketing Executive, an EA games Creative Director, and an award winning Creator to discuss how building a strategic partnership and championing changemakers drove engagement, fueled community, positive brand sentiment and won awards with a small budget! | Lamar Dawson, Danielle "Ebonix" Udogaranya, Anna Huerta, Taireek Simms | PP153042 | ✓ |
| Special Event | Podcast Industry Stage at SXSW | Austin Convention Center | Ballroom B | Special Event | 10:00 | 17:00 | The Podcast Industry Stage at SXSW serves as a hub where creators, executives, and innovators come together to explore the latest business trends shaping podcasting. This stage offers a valuable opportunity in learning from industry leaders who can offer insights and connections to help navigate the evolving podcast landscape. | | OE45707 | |
| Session | Q&A Stage: Paul Raphael | Austin Convention Center | SXSW Expo - Q&A Stage - Exhibit Hall 2 | Presentation | 10:00 | 11:00 | The Q&A Stage is the ultimate destination for unscripted sessions with notable industry experts. This unique format allows registrants to engage directly with speakers, gaining insights and answers on a wide range of topics.
Paul Raphael is an Emmy Award-winning and Oscar-nominated filmmaker, visual artist, director and studio head. He combines creative and technological innovation to explore ever-evolving forms of storytelling and is known for his projects’ remarkable ingenuity. In an over decade-long collaboration with his co-founder Félix Lajeunesse, he designed the camera technologies that brought the duo’s concepts to life, starting with the first-ever cinematic VR experience, Strangers with Patrick Watson— the project that launched the studio in 2013. Paul has since co-directed and overseen the creative direction of the studio’s 30+ projects, including The People’s House with former President Barack Obama, Traveling While Black with Roger Ross Williams, Space Explorers: The ISS Experience, and more. | Paul Raphael | PP1148429 | |
| Session | Recognition Revolution: Blending Tech and Human Touch | Marlow | Marlow | Panel | 10:00 | 11:00 | Recognizing employees is now a business imperative, with Gallup revealing disengaged employees cost $8.8 trillion annually. Effective recognition fosters engagement, innovation, and provides authentic data. This blend of culture and technology, termed Human Intelligence, reimagines work. In-person events and AI technology from Workman enhance engagement, offering personalized recognition and actionable insights. This holistic approach boosts satisfaction, reduces turnover, and motivates the workforce. | Ashley Frabasilio, Craig Funt, Meisha-Ann Martin, Geri Murphy | PP156168 | |
| Lounge | Rivian Recharge Lounge | Austin Convention Center | Main Hallway | Lounge | 10:00 | 17:00 | Escape the SXSW hustle and take some time for yourself at the Rivian Recharge Lounge in the Austin Convention Center. Discover the future of adventure, engage with our community wall, snap a photo at our backdrop and enjoy a relaxing space with charging stations for your devices.
We're located at 1E in the ACC, and open daily from 10am-5pm.
Come say hello and experience the spirit of adventure with Rivian at SXSW! | | OE45756 | |
| Special Event | Sunday SVC at SXSW® 2025 | Main Experience | Distribution Hall | Distribution Hall | Special Event | 10:00 | 22:00 | Join us for the 3rd Annual Sunday SVC at SXSW®
Start your SXSW® experience with purpose and inspiration at the 3rd Annual Sunday SVC! Come worship with churches across Austin and SXSW® Goers from across the world as Brilliant Citizens and special musical guests lead us in powerful worship, followed by a life-changing message from David Platt, renowned pastor and author.
This is a part of 3 days at the intersection of faith, the arts and the marketplace.
Check out our full calendar at SVC2025.com & follow us on Instagram @SundaySVC for new updates & announcements | | OE45581 | |
| Activation | SXSW Bookstore | Austin Convention Center | Room 10C | Bookstore | 10:00 | 18:00 | Visit the SXSW bookstore to find published works by Conference and Festival participants and connect with fellow attendees. Be sure to check out the daily book signings schedule as well! Open daily, March 7 - 13. | | OE45609 | |
| Session | SXSW Pitch: Robotics, Web3, Voice & Extended Reality
| Hilton Austin Downtown | Salon DE | Pitch Event | 10:00 | 11:00 | SXSW Pitch is a platform that allows early-stage technology startups to pitch their product and/or services to industry technology experts, high-profile media personnel, and venture capitalists/angel investors.
Robotics, Web3, Voice & Extended Reality Technologies enhance the way people connect, communicate, and share unique life experiences with those around them in a digital ecosystem. These technologies may be related to machine-simulated intelligence, consciousness, ease, speech, the Internet of Things and smart devices, or a machine's ability to perform, anticipate, and streamline tasks without human assistance. These startups seek to address a wide variety of issues. They may include Web 3.0 applications, wearables, blockchain technology, multi-sensory incorporation, augmented reality (AR), virtual reality (VR), Super Apps, generative AI, AI chips, autonomous systems, human-robot interaction, Robotic Process Automation, Natural Language Processing, and more.
The Robotics, Web3, Voice & Extended Reality Technology category winner will be announced at the SXSW Pitch Awards Ceremony on Sunday, March 9, at 6:30 pm in Salon H on the 6th floor of the Hilton Austin Hotel.
Also, attendees can make face-to-face connections with all 70+ SXSW Pitch finalists for 2025 at the special “Meet the Finalists” event on Monday, March 10, at 10:30 a.m. to 12:30 p.m. at Griffin Hall on the 2nd floor of the JW Marriott.
FINALISTS
Airtrek Robotics
Covington, KY
Airtrek Robotics develops an autonomous robot that cleans airport tarmacs, tackling the $23 billion Foreign Object Debris (FOD) issue.
Contoro
Austin, TX
Contoro Robotics is revolutionizing industrial automation with AI-powered robots, focused on automating the unloading of floor-loaded or non-palletized shipping containers and trailers.
Fluid Reality
Chicago, IL
Fluid Reality brings a sense of touch to people in virtual environments. Fingertip haptic “displays” imprint high fidelity tactile “images” on the skin.
MUSE
Tokyo, Japan
MUSE develops robotics platforms integrating robots and data services to enhance operational efficiency and customer engagement.
Wubble.ai
Singapore, Singapore
Commercial Music Access is a painful process today - it’s expensive, mired in red tape, has limited optionality and allows for zero customisation.
ALTERNATES
Code19 Racing
Bloomington, IN
Founded by military veterans and a crack team of autonomy experts, Code19 Racing leverages the track as a proving ground for autonomous innovation, refining systems for real-world, dual-use applications for those who need it most while inspiring the next generation of STEM leaders.
Gemma Robotics
New York, NY
Gemma Robotics is democratizing the delight of celebrity-quality makeup application. We are combining the worlds of deep tech and beauty to make confidence convenient by delivering a full face of tailored makeup in mere minutes.
Glydr
Plano, TX
Glydr is building an innovative and revolutionary foot-based controller for games, VR, and much more. Glydr improves performance and relieves strain on overstretched hands and fingers. Glydr is also ideal for gamers with disabilities. | Tipatat Chennavasin, Anil Joshi , Jesse Martinez , David S. Rose, Martina Welkhoff | PP1146971 | |
| Activation | Tennessee House: Meet Memphis at 901 Day – Morning | Electric Shuffle | Electric Shuffle | Activation | 10:00 | 15:00 | The Tennessee House showcases what's happening in tech, innovation, and creativity across the Volunteer State.
Meet Memphis at 901 Day at the Tennessee House:
10am – Doors open, Soulful brunch with gospel music and biscuits & gravy
11:30am – Greetings from the Digital Delta with St. Jude and FedEx leadership
1:00pm – xAI's Rapid Arrival in Memphis & "the world's largest supercomputer"
** Limited-edition swag, bites, and drinks all day **
https://www.tn.house/ | | OE45595 | |
| Activation | UK House: Where Innovation Meets Opportunity | Palm Door on Sixth | Palm Door on Sixth | Activation | 10:00 | 19:00 | Welcome to where innovation meets opportunity. Welcome to UK House.
At UK House we're bringing together the world's most innovative minds to spark ideas, forge partnerships, and shape the future of the creative economy.
Four days packed with immersive experiences, inspiring conversations, and endless networking opportunities.
Don’t miss the British Music Embassy every night from 8PM, featuring breakthrough UK artists across 8 nights.
Join us to engage, explore and be inspired by the future; now! | | OE46120 | |
| Session | What Is the ‘Why’ of Future Generations? | Museum of the Future | Museum of the Future | Panel | 10:00 | 11:00 | As humans, we naturally seek purpose, often finding it in our work. But one thing is certain: technology will continue to transform our world, changing the nature of jobs—and in some cases, eliminating them altogether. As we move further into the tech-driven future, we must ask ourselves: what will give us a sense of purpose? What will shape the purpose of future generations—our children and grandchildren? In essence, what will motivate us to get out of bed each morning? The big question is, how will we discover direction and meaning in a world that’s rapidly evolving? | Tracy Brower, Eddy Ng, Patrick Noack | PP156229 | |
| Special Event | Cultural Power: What is it? Why it Matters? Who’s Got It? How Can Brands Get More of It? | UK House @ Palm Door on Sixth | UK House @ Palm Door on Sixth | Special Event | 10:30 | 11:00 | Join Zaid Al-Qassab, CEO of M&C Saatchi Group, for an unmissable deep-dive into Cultural Power - what it really means, why it’s the driving force behind brand relevance, and how it delivers the ultimate competitive edge in 2025. Discover how brands, creators, and leaders can harness culture to spark innovation, build authentic connections, and turn cultural capital into business growth. This is the essential playbook for future-ready leadership and brand success.
mcsaatchi.com | | OE45663 | |
| Screening | She's The He | Alamo Lamar | Alamo Lamar 1 | Narrative Feature | 10:45 | 12:06 | On the last week of high school, Ethan and Alex pretend to be trans women in order to stop rumors that they are gay and get Alex closer to his crush, Sasha. After putting on a dress, Ethan realizes she really is trans and comes out to Alex at the Girl’s slumber party. Later, Alex accidentally admits he was lying and the Girls turn against Ethan and Alex. When Ethan returns home her mom, Mary, struggles to accept her identity. The next day, the Boys, inspired by Alex & Ethan, pose as trans women to get into the girls' locker room. Alex, Ethan, and the Girls successfully fight them off. Ethan is still hurt. Alex convinces Mary to support Ethan at graduation, and restores their friendship. | Siobhan McCarthy | FS18507 | |
| Screening | She's The He | Alamo Lamar | Alamo Lamar 8 | Narrative Feature | 10:45 | 12:06 | On the last week of high school, Ethan and Alex pretend to be trans women in order to stop rumors that they are gay and get Alex closer to his crush, Sasha. After putting on a dress, Ethan realizes she really is trans and comes out to Alex at the Girl’s slumber party. Later, Alex accidentally admits he was lying and the Girls turn against Ethan and Alex. When Ethan returns home her mom, Mary, struggles to accept her identity. The next day, the Boys, inspired by Alex & Ethan, pose as trans women to get into the girls' locker room. Alex, Ethan, and the Girls successfully fight them off. Ethan is still hurt. Alex convinces Mary to support Ethan at graduation, and restores their friendship. | Siobhan McCarthy | FS18508 | |
| Activation | AdvoCare Energy + Hydration Samples | SXSW Registrant Lounge | SXSW Registrant Lounge | Activation | 11:00 | 19:00 | Stop by for Spark and rehydrate samples to help you stay energized, focused and hydrated through the weekend!
https://www.advocare.com/ | | OE46218 | |
| Special Event | Brunch Without Borders | The Tipsy Alchemist | The Tipsy Alchemist | Special Event | 11:00 | 14:00 | Acclime USA is thrilled to invite you to our celebration of the achievements of international scaleups in Austin. Our exclusive Acclime SXSW event will bring together international delegates with scaleups already in Austin, to explore the opportunities Austin offers for innovative tech companies expanding to the USA. Brunch Without Borders is your chance to connect with fellow scaleups already making waves in Austin, expand your local network, and enjoy a lively Sunday brunch on us!
https://events.humanitix.com/brunch-without-borders | | OE45374 | |
| Lounge | Canadian Innovation Lounge - New Projects Daily | Fairmont | Primrose | Lounge | 11:00 | 18:00 | Explore the Canadian Innovation Lounge where featured experiences and products rotate daily. From AI-driven storytelling powered by a brain-computer interface to XR experiences for both at-home and out-of-home venues, and VR and AI solutions transforming learning and lifestyle—discover innovations shaping how we play, create, and live. Visit the Canadian Innovation Lounge to see new projects daily.
https://rdvcanada.ca/en/festivals/sxsw-2025/ | | OE45598 | |
| Activation | The Criterion Mobile Closet | Congress Street Closure | Congress Street Closure | Activation | 11:00 | 19:00 | Stocked with 1,000+ of the greatest films from around the world, the Criterion Collection Closet offers more cinematic inspiration per square foot than any other place on the planet. Filmmakers, stars, and creative luminaries come to Criterion to champion their favorite films in our popular Criterion Closet Picks series. In honor of our 40th anniversary, we’re taking the Closet on the road and opening the door to everyone. Come in, explore the collection, and make your own Closet video!
The Criterion Mobile Closet at SXSW | | OE45405 | |
| Screening | Death of a Unicorn | Hyatt Regency Austin | SXSW Film & TV Theater @ The Hyatt Regency | Narrative Feature | 11:00 | 12:48 | Purchase Public Presale Tickets Here: "Death of a Unicorn"
A father and daughter accidentally hit and kill a unicorn while en route to a weekend retreat, where his billionaire boss seeks to exploit the creature’s miraculous curative properties. | Alex Scharfman | FS18334 | |
| Screening | Documentary Short Program 1 | Rollins Theatre at The Long Center | Rollins Theatre at The Long Center | Shorts Program | 11:00 | 12:46 | Authentic storytelling that captivates, surprises, and excites. | | FS18061 | |
| Special Event | F1 Arcade Just Got Faster- Enjoy Your F1 Arcade Mocktail | SXSW Registrant Lounge | SXSW Registrant Lounge | Special Event | 11:00 | 19:00 | The F1 Arcade activation at SXSW will merge motorsports, luxury hospitality, and next-generation technology in an engaging consumer experience. Attendees will be able to interact with an AI-powered mocktail-making machine, crafting personalized, non-alcoholic cocktails in under 60 seconds. Each beverage
will be uniquely customized based on personalized music playlist data, creating an innovative, one-of-a-kind refreshment tailored to individual preferences. | | OE45774 | |
| Session | Hitha Palepu Book Signing | Austin Convention Center | Room 10C | Book Signing | 11:00 | 11:25 | Hitha Palepu will be signing copies of “We're Speaking: The Life Lessons of Kamala Harris: How to Use Your Voice, Be Assertive, and Own Your Story" at the SXSW Bookstore. | Hitha Palepu | PP1148298 | |
| Activation | JonnyPops Sampling Event | Congress Street Closure | Congress Street Closure | Activation | 11:00 | 19:00 | Please join us on Congress Ave for free samples of JonnyPops organic frozen treats!
https://www.jonnypops.com/ | | OE46142 | |
| Activation | Keystone House | Half Step | Half Step | Activation | 11:00 | 20:00 | Introducing the Keystone House—a bold, statewide showcase celebrating Pennsylvania’s top tech, talent, and creative industries. The Keystone House will feature panel discussions, live performances, cheesesteaks, coffee bar and drinks, lounge and meeting space areas, networking, and will close out with a PA Tailgate party!
https://www.amplifyphilly.com/sxsw | | OE45459 | |
| Special Event | Manchester United v Arsenal Live Watch Party | UK House @ Palm Door on Sixth | UK House @ Palm Door on Sixth | Special Event | 11:00 | 13:30 | UK House, in collaboration with the Premier League and supported by UK Advertising, are hosting a watch party of the Manchester United v Arsenal match from 11am (kick-off 11:30am) on Sunday, March 9th. Attend to see the full NBC Sports broadcast and enter a prize draw. | | OE46095 | |
| Activation | My/Mochi x Barbie Joyfully Chill Ice Cream Shoppe | SXSW Registrant Lounge | SXSW Registrant Lounge | Activation | 11:00 | 19:00 | My/Mochi ice cream is the original "joyfully chill" treat. We make our own ice cream in more than 20 flavors like Cookie Dough, Strawberry and Mango and wrap it in our sweet rice dough for the ultimate snack experience. We are excited to launch a NEW, limited edition Barbie™ Birthday Cake flavor at SXSW. Visit us at the Registrant Lounge Mar 7-12 to be one of the first to try it!
www.mymochi.com | | OE46154 | |
| Special Event | The NOBULL Gym | SXSW Registrant Lounge | SXSW Registrant Lounge | Special Event | 11:00 | 19:00 | This year at SXSW, we're showcasing more than just gear. It's about resilience, grit, and the people who show up day after day. Stop by, join the conversation, or maybe a quick workout, and see how NOBULL is redefining strength - in and out of the gym. | | OE45561 | |
| Activation | ON THE ROAD AGAIN - THE SX MERCH TRUCK IS BACK! | Congress Street Closure | Congress Street Closure | Activation | 11:00 | 18:30 | Hitting the asphalt again for the third year, the SXSW Merch Truck is rollin’ up around town bringing exclusive drops, limited-edition tees, and must-have swag straight to where all the fun is.
Bonus! - we sell music wristbands to get access to showcases happening right then and there.
Take a peek at the schedule of locations around town where you can grab official SXSW merch on the go.
Find the truck, grab the merch, thank us later! | | OE46063 | |
| Screening | Reeling | Violet Crown Cinema | Violet Crown Cinema 4 | Narrative Feature | 11:00 | 12:16 | After a life altering accident, Ryan struggles to fit in with old friends and family at a birthday luau on his family’s homestead. As the pig slowly roasts in an imu pit and the partygoers cut loose, the celebration boils over when Ryan uncovers the missing memory of when his life took a tragic turn. | Yana Alliata | FS18272 | |
| Screening | Reeling | Violet Crown Cinema | Violet Crown Cinema 2 | Narrative Feature | 11:00 | 12:16 | After a life altering accident, Ryan struggles to fit in with old friends and family at a birthday luau on his family’s homestead. As the pig slowly roasts in an imu pit and the partygoers cut loose, the celebration boils over when Ryan uncovers the missing memory of when his life took a tragic turn. | Yana Alliata | FS18268 | |
| Screening | The Secret of Me | Alamo Lamar | Alamo Lamar 6 | Documentary Feature | 11:00 | 12:20 | It’s 1995 in Baton Rouge, Louisiana. During a feminist studies class, college student Kristi opens her textbook to discover something that turns her world upside down. For as long as she can remember, Kristi has felt different- now she knows why. Demanding her medical records, Kristi is finally confronted with the devastating truth: she has been lied to all her life by those she trusted the most. What follows is the unearthing of an extraordinary and disturbing secret that goes far beyond her own life, leading to the discovery of a psychology experiment on a pair of twins – once hailed as a revolutionary success but now revealed to be a terrible lie affecting thousands around the world. | Grace Hughes-Hallett | FS18410 | |
| Screening | The Secret of Me | Alamo Lamar | Alamo Lamar 5 | Documentary Feature | 11:00 | 12:20 | It’s 1995 in Baton Rouge, Louisiana. During a feminist studies class, college student Kristi opens her textbook to discover something that turns her world upside down. For as long as she can remember, Kristi has felt different- now she knows why. Demanding her medical records, Kristi is finally confronted with the devastating truth: she has been lied to all her life by those she trusted the most. What follows is the unearthing of an extraordinary and disturbing secret that goes far beyond her own life, leading to the discovery of a psychology experiment on a pair of twins – once hailed as a revolutionary success but now revealed to be a terrible lie affecting thousands around the world. | Grace Hughes-Hallett | FS18408 | |
| Screening | Strange Journey: The Story of Rocky Horror | Paramount Theatre | Paramount Theatre | Documentary Feature | 11:00 | 12:29 | Purchase Public Presale Tickets Here: "Strange Journey: The Story of Rocky Horror"
From humble origins as a London fringe theater play to its meteoric rise, fall and resurrection as the biggest cult film of all time, this is the definitive story of the Rocky Horror Show. With intimate access to its creator Richard O’Brien and other major players such as Tim Curry, Susan Sarandon and Lou Adler, the documentary explores what makes the play and film so singular: Its groundbreaking and transgressive themes, iconic performances and epic songs that took over popular culture. The cult phenomenon that sprung around it is unparalleled, and created not only the midnight screenings which continue to this day, but also a safe haven for those who ever felt different or marginalized. | Linus O'Brien | FS18382 | |
| Exhibition | SXSW XR Experience - Sunday | Fairmont | Congressional Ballroom | Exhibition | 11:00 | 18:00 | Where the SXSW Film & TV Festival and Exhibitions meet, the SXSW XR Experience (March 9-11) will once again bring the most exciting creators working between technology and art to Austin.
Creators working in immersive art are constantly pushing the boundaries of how new technology can bring their work to life. Take a walk through cutting edge physical and virtual installations and find your next favorite artists in the XR Experience. | | OE45271 | |
| Activation | Tari Peruvian Hot Sauce trial + claw machine game | SXSW Registrant Lounge | SXSW Registrant Lounge | Activation | 11:00 | 19:00 | Enjoy the creamy and unique flavors of Tari, Peru’s #1 hot sauce brand that has now arrived in the US. Visit us at the Registrant Lounge and be ready to play and eat diferente.
https://tarisauce.us/ | | OE46258 | |
| Activation | The Whataburger Museum of Art at SXSW | Wanderlust Wine Co. | Wanderlust Wine Co. | Activation | 11:00 | 18:00 | Celebrate Whataburger's 75th anniversary at the Whataburger Museum of Art (WMOA) during SXSW 2025! What began as an online community fueled by fan creativity and brand love will now be brought to life for the very first time. Explore fan-created art, including pieces in mural, abstract and pop culture styles, enjoy interactive installations like the Day Dot Room and Table Tent Mugshot Wall and indulge in samples of Whataburger's latest limited-time offer, the Monterey Melt!
http://schedule.sxsw.com/2025/brands/8648 | | OE45671 | |
| Screening | XR Experience Competition | Fairmont | Fairmont | XR Program | 11:00 | 18:00 | World premieres of mind bending immersive art. | | FS18011 | |
| Screening | XR Experience Spotlight | Fairmont | Fairmont | XR Program | 11:00 | 18:00 | Masterful immersive art from around the world. | | FS18030 | |
| Screening | Deepfaking Sam Altman | AFS Cinema | AFS Cinema | Documentary Feature | 11:15 | 12:48 | Purchase Public Presale Tickets Here: "Deepfaking Sam Altman"
Director Adam Bhala Lough sets out to better understand the technology and people at the center of the AI boom. His quest sends him on a path towards the father of AI, OpenAI CEO, Sam Altman. When he isn’t able to sit down with Altman himself, Adam travels to India to create an AI version of him to interview instead.Sam Bot is a new kind of documentary subject and collaborator, who challenges Adam in surprising and hilarious ways. Together, Adam and Sam Bot explore what it means to be alive, create art, and understand each other in an increasingly artificial world. Hartbeat partners with Vox Media Studios and Lough for this documentary based on reporting from New York Magazine. | Adam Bhala Lough | FS18278 | |
| Screening | The Perfect Neighbor | Alamo Lamar | Alamo Lamar 9 | Documentary Feature | 11:15 | 12:49 | In June 2023, Ajike Owens, a vibrant young Black mother of four and family friend, was shot and killed by her neighbor, Susan Lorincz. The conflict that ignited this tragic event was a neighborhood dispute over children playing in a nearby field. Heartbroken, I embarked on a film project to unravel the chilling escalation from a minor disagreement to a devastating murder. "The Perfect Neighbor" is a powerful and unsettling exploration, weaving together detective interviews, police body cam footage, and witness testimonies. This film chronicles the tragic sequence of events and also highlights the perilous implications of Florida's lenient gun regulations and Stand Your Ground laws. | Geeta Gandbhir | FS18131 | |
| Screening | #1 Happy Family USA | ZACH Theatre | ZACH Theatre | TV | 11:30 | 12:50 | Purchase Public Presale Tickets Here: "#1 Happy Family USA"
#1 Happy Family USA is an adult-animated series following the maniacally upbeat Husseins - the most patriotic, most peaceful, and most definitely-not-suspicious Muslim family in post-9/11 "Amreeka." With satire and absurdity, it redefines finding humor in hardship as they navigate the early 2000s under the watchful eyes of their terrified neighbors. | Ramy Youssef, Pam Brady, Griffith Kimmins, Hannah Ayoubi, Maaike Maliwanag Scherff | FS18070 | |
| Session | The Artistry of Color Correction in Visual Storytelling | Courtyard Marriott | Guadalupe | Workshop | 11:30 | 13:30 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
This interactive workshop explores the relationship between cinematography, color correction, and painting and the very personal experiences that we all have with color. We will examine how color grading can elevate images from the smallest budget to the largest-scale films and successfully support the work of DPs, directors, production and costume designers, makeup artists, and animators. With DP Adam Linzey, we will look at scenes from his 2024 independent film Pinch, which was shot in India and is an example of a successful collaboration between a colorist, cinematographer, and director. | Natasha Leonnet, Adam Linzey | PP155966 | |
| Special Event | Ask a Futurist: Your Chance to Uncover the Future! | Museum of the Future | Museum of the Future | Special Event | 11:30 | 12:30 | Get ready for a dynamic discussion where Sarah Owen (SOON Future Studies), Geci Karuri-Sebina (Wits School of Governance), and Eman Ebed Alkadi (Dubai Future Foundation) take the stage to answer your most burning questions about futures thinking and embedding foresight in various practices and regions. Whether you’re curious about the global futures community, future trends, or the future of societies, this open-ended, interactive discussion will leave you inspired. The speakers will also share their personal journeys, real-world applications of foresight, and debunk common myths about futurism. Bring your curiosity—the future awaits! | | OE45766 | |
| Session | Audacious Only: Supercharge Your Success In A Noisy World | Austin Convention Center | Room 10AB | Book Reading | 11:30 | 12:30 | Two decorated broadcast TV presenters share their honest insights about what it takes to build a thriving career in a world surrounded by unnecessary distraction. Angela Chee is the author of The Power of the Only-Own Your Voice,Thrive In Any Environment, and a former Los Angeles TV news anchor. Anne Marie Anderson is the author of Cultivating Audacity, Dismantle Doubt and Let Yourself Win and a sports broadcaster for ESPN. They both have had to build their own careers in a business where often the odds are stacked against them ... and managed to succeed anyway.
In this highly actionable session, they will share the secrets they have learned for how to stand out and take advantage of opportunities when they arise as well as create their own opportunities when they don't. If you want to supercharge your success, and learn from the real life experiences of two groundbreaking journalists who have managed to do it (and write books about it!), this is the session for you. | Anne Marie Anderson, Angela Chee | PP1148240 | ✓ |
| Session | Beyond Host-Reads: New Models for Brand/Creator Partnerships | Austin Convention Center | Ballroom B | Panel | 11:30 | 12:30 | The podcast industry is maturing, but there seem to be so few ways for brands and podcasters to work together. There’s got to be more than host reads and programmatic ads. In this panel, we’ll explore shining examples of incredible podcasters coming together with innovative brands who want to bring the power of audio to their audiences. Looking at case studies from Starbucks, Delta Airlines and AirBnB and others, we’ll show how these new models of partnership enable brands to leverage the intimacy and authenticity of audio, and help creators reach scaled audiences they'd never otherwise reach. | Don MacKinnon, Scott Newman, Jami Schwartz, Dylan Thuras | PP152268 | ✓ |
| Session | Beyond the Buzz: Mastering Creator Economy Trends in 2025 | Austin Convention Center | Room 5ABC | Presentation | 11:30 | 12:30 | From the TikTok ban to AI, there is no shortage of headlines to rattle creators. This analyst and reporter-led session will help creators cut through the noise and offer data-driven strategies to take advantage of new trends in influencer marketing and the investment landscape. | Jasmine Enberg, Kaya Yurieff | PP154126 | ✓ |
| Session | Black Founders & Investors Meet Up | Hilton Austin Downtown | Room 406 | Meet Up | 11:30 | 12:30 | This meet up will foster connections, dialogue, and collaboration within the Black entrepreneurial and startup ecosystem. Explore pathways to success, share insights on overcoming challenges, and discuss opportunities for growth and impact. Whether you're launching a startup, seeking funding, or aiming to scale, this meet up is designed to cultivate a supportive community and inspire action towards greater diversity and inclusion in entrepreneurship. | Chukwudi Kanu, Gabriel Rucker | PP155316 | |
| Session | Brands Getting in the Game: Content, Creators and Community | Fairmont | Manchester GG | Fireside Chat | 11:30 | 12:30 | Within the last few years, gaming has gone from being treated as a niche community to a mainstream entertainment channel. Gaming has also shifted from hyper-specific marketing campaigns to now becoming a conduit to reach over 3 billion global gamers, but many non-endemic brands still lack understanding of how to manage that new paradigm. As a result, companies like Spotify, Gillette, Journeys, and more are tapping consultancies like Open World to enter and succeed in the industry. This discussion shares how to best leverage gaming content, community and platforms to build and foster community. | Colin Daniels, Nadia Tseng | PP152950 | ✓ |
| Session | Building a Career Across Music Video, Advertising, Film & TV | Austin Convention Center | Room 17AB | Panel | 11:30 | 12:30 | Since the rise of MTV in the 1980s and 1990s, music videos have been a launching pad for aspiring directors, opening doors to the commercial and feature film worlds. Back in the day, the high-energy, visually captivating style of music videos quickly caught the attention of advertisers and studios, making it a coveted space for creative talent. Decades later, the world has changed, but the connection between these industries is stronger than ever, with music videos and commercials continuing to serve as vital stepping stones for emerging directors globally.
Join us as we delve into insights from leading professionals working at the very intersection of these fields, where they share their perspectives on how to leverage experience from the worlds of music videos, commercials, film, and television to build a lasting career in filmmaking and storytelling. | Allison Hironaka, Henry Kittredge, Nina Soriano | PP1146860 | |
| Session | Can Meat, Plants, Blue Foods Proteins Serve People & Planet? | JW Marriott | Salon 3-4 | Panel | 11:30 | 12:30 | By 2050, the global population will surpass 9.7 billion, with over 390 million in the U.S. Meeting rising protein needs demands a unified approach across meat, plant-based, and blue-food proteins. Though often seen as competitors, these sectors can collaborate to ensure sustainable solutions. This one-hour session unites top leaders to discuss strategies for food security, ecological stewardship, and practical partnerships. | Rachel Dreskin, Sam Grimley, Sid Mehta, Eric Mittenthal | PP1147492 | ✓ |
| Session | CANCELED: Mentor Session: Helen Todd (Creativity Squared) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Artificial Intelligence/Machine Learning, Art, Content Strategy/Production, Marketing/Advertising/PR, Storytelling. | Helen Todd | PP1147064 | |
| Session | 'Channels' Live with Peter Kafka featuring Dan Clancy | Austin Convention Center | Ballroom A | Podcast | 11:30 | 12:30 | Check out all events Presented by “Vox Media.”
Media and tech aren’t just intersecting — they’re fully intertwined. Join veteran journalist Peter Kafka for a live taping of his podcast, Channels, where he’ll interview Twitch CEO Dan Clancy about the present and future of livestreaming. | Dan Clancy, Peter Kafka | PP156456 | |
| Session | The Competitive Advantages of Disabled Entrepreneurs | Hilton Austin Downtown | Salon F | Fireside Chat | 11:30 | 12:30 | 1.3 billion people are disabled. Anyone at any time can become disabled, yet the community remains underserved with disproportionate unemployment rates. Yet, people with disabilities are almost twice as likely to start a business compared to non-disabled people. Disabled Founders worldwide are flipping the narrative, showcasing disability as a competitive advantage in business. Join us as we discuss the case for both expanding employment opportunities and impacts of investing in businesses founded by people with disabilities. | Tim Balz, Diego Mariscal | PP149464 | ✓ |
| Session | Countering Dis-information & Building Trust in Immigrant Communities | Austin Marriott Downtown | Waller Ballroom D | Panel | 11:30 | 12:30 | Anti-immigrant actors are spreading harmful disinformation to divide our society and promote an anti-democratic vision for America. This panel will highlight innovative strategic communications efforts to combat disinformation targeting immigrant communities, close information gaps, and promote social justice. Speakers will discuss community-powered news outlets, social media, and technology tools used to advance the rights of immigrants and foster a more equitable, pluralistic democracy. | Veronika Geronimo, Ha Na Park, Zakiya Scott, Mazin Sidhamed | PP151118 | ✓ |
| Session | Crafting Culture: How Experience Designers Shape Our World | JW Marriott | Salon 6 | Panel | 11:30 | 12:30 | Attractions and destinations aren't just places—they're vibrant cultural hubs that influence and bring communities together. At the center of crafting these experiences into cultural narratives and community identities are experience designers and creators. Hear from the creative and cultural leaders behind experiences like The Rock and Roll Hall of Fame, Airbnb Experiences, Star Wars: Galaxy’s Edge, Las Vegas Raiders Allegiant Stadium Tour, and communities like the World Experience Organization — all of whom are working to stimulate local economies and strengthen community bonds. | Margaret Chandra Kerrison, Maya Guice, Christian Lachel, James Wallman | PP152722 | ✓ |
| Session | Create, Code, Conserve: Digital Design for a Circular Future | JW Marriott | Salon 7 | Presentation | 11:30 | 12:30 | Our increasingly digital world has come at a hidden environmental cost. In this session, we'll reveal surprising realities about digital waste using real data, case studies, and industry insights - including the staggering energy needed to power emerging tech. Tangent, a UK-based digital product agency, and iF Design, a respected nonprofit in international design, will explore how applying circular economic principles can help "design out" digital pollution and build a more sustainable future. | Nadine Clarke, Lisa Gralnek | PP153897 | ✓ |
| Session | Creative Film Exhibition and Community Building Meet Up | Hilton Austin Downtown | Room 410 | Meet Up | 11:30 | 12:30 | Ever dreamed of starting your own microcinema experience? Austin’s Hyperreal Film Club has welcomed nearly 40,000 guests to 400+ screening events since their start in a downtown art gallery basement in 2016. Join the creators of the club to talk about how they opened their own new space in East Austin in the fall of 2024; meet other indie filmmakers to talk about creative exhibition opportunities and strategies; and dream up new ways to use film programming and community building to create the film community you've always imagined. | David McMichael | PP150012 | |
| Special Event | Cultural Impact: How Triumph Built a Brand | UK House @ Palm Door on Sixth | UK House @ Palm Door on Sixth | Special Event | 11:30 | 12:30 | Triumph has redefined what it means to be a brand. More than just motorcycles, it’s a cultural force driven by craftsmanship, innovation, and passion. From the streets to the silver screen, Triumph has made its mark on culture, proving that brand legacy isn’t just about the past—it’s about pushing boundaries. At SXSW, UK Advertising will honour Triumph, celebrating its lasting impact on culture, community, and how it continues to shape the future of branding.
https://bit.ly/3wrtOhL | | OE45697 | |
| Session | Culture Fallout: How to Avoid Employee Breakups | Austin Marriott Downtown | Waller Ballroom C | Fireside Chat | 11:30 | 12:30 | Do you want to future-proof your company? Invest in culture. In 2021 motion graphics agency Dash Studio was thriving. But leadership was shattered when confronted by staff, furious about disorganization, short timelines, and pay discrepancy. Dash overhauled the company through organized hierarchy, growth paths, HR scores for transparency, accountability, and community. In this session, learn how to build fundamental systems for culture as we discuss current and ongoing problems and brainstorm creative solutions. | Mack Garrison, Alana O'Grady Lauk | PP1147673 | ✓ |
| Session | Deadly Diagnoses: Fatal Loopholes in Assisted Suicide Laws | JW Marriott | Salon D | Presentation | 11:30 | 12:30 | New research has exposed a hidden crisis: physicians in multiple states are using legal loopholes to prescribe lethal medications to people with eating disorders. In this provocative session, researchers Chelsea Roff and Catherine Cook-Cottone explore how vague laws and minimal oversight have allowed doctors to help vulnerable people with mental illness die by assisted suicide. This session will dive into the data, real cases, and the troubling implications for public safety. Essential for anyone concerned with mental health, medical ethics, and the future of end-of-life policies. | Catherine Cook-Cottone, Chelsea Roff | PP1146989 | ✓ |
| Session | Entrepreneurship at the Speed of Innovation | Austin Convention Center | SXSW Expo - Next Stage - Exhibit Hall 4 | Panel | 11:30 | 12:30 | The essence of entrepreneurship is identifying a problem and coming up with a better solution. While not as simple as it sounds, this approach is easier to execute in technology or consumer goods and can be harder in more entrenched industries that have higher barriers to entry such as healthcare/pharmaceuticals. Hear from leading innovators and executives who have found ways to upend the traditional pharmaceutical model, including leveraging AI and digital tools to improve drug development and patient outcomes, with a focus on increasing access to innovative treatments around the world. | Jeff Allen, Pat Garcia-Gonzalez, Mark Lanasa | PP156158 | ✓ |
| Session | Fashion Innovation: NextGen Materials for Sustainable Future | Austin Convention Center | Room 18AB | Panel | 11:30 | 12:30 | Fashion needs to clean up its act! Overproduction, use of synthetic materials & chemicals, water & air pollution are top issues. One area that will make a big difference is to clean up the materials. Material science innovations: leather-like materials from plants, silks from bamboo, and bio-based polyester are necessary to ensure a sustainable fashion future. In this session, we will discuss: the current status of material innovation; is fashion different from other sectors that makes scaling these materials more complex? How can we accelerate the process of scaling material innovations? | Lacey Davidson, Christine Goulay, Billy McCall, Phoebe Yu | PP155309 | ✓ |
| Session | Featured Session: Apple’s Eddy Cue and “Severance's” Ben Stiller: Moving Culture Through Innovation and Creativity | Austin Convention Center | Ballroom D | Featured Session | 11:30 | 12:30 | Eddy Cue, Apple’s senior vice president of Services, takes the stage with award-winning actor, director, writer and producer Ben Stiller for a unique conversation that ranges from media, entertainment and sports, to the global phenomenon of “Severance” as it becomes the most-watched series in the history of Apple TV+, home to the most creative, daring and highest-quality programming on television. Bring your innie and your outie for a chance to see never-before-seen “Severance” clips and hear insights from two of the industry’s titans. | Eddy Cue, Ben Stiller | PP1148423 | ✓ |
| Session | Featured Session: Reproductive Freedom: Good for Workers, Good for Business | Austin Convention Center | Ballroom EF | Featured Session | 11:30 | 12:30 | The battle over reproductive rights has intensified, with expected restrictions on medication abortion distribution and continued legal fights in the states over abortion restrictions. Meanwhile, voters supported abortion access in most states where it was on the ballot. New research from the Institute for Women's Policy Research shows that most workers want reproductive healthcare access, covered by their employers—and many are willing to move across state lines in order to get it. Join us for a discussion on the evolving legal landscape, tools for companies to navigate the complex operating environment, and how local leaders are fighting to protect their constituents. | Dr. Chelsea Clinton, Elizabeth Monteleone, Nancy Northup, Rachel Scott, Jamila K. Taylor | PP1147749 | ✓ |
| Session | Featured Speaker Connect: Douglas Rushkoff | Hilton Austin Downtown | Hilton Austin Downtown | Speaker Connects | 11:30 | 12:30 | Speaker Connects are an opportunity to join a limited number of attendees for an intimate discussion with SXSW Speakers. Come brainstorm new ideas and engage in conversation in this unique format. Advance sign-up is required and will be limited to primary access only. An RSVP does not guarantee a spot for this Speaker Connect session. If selected to participate you will receive a confirmation via email. In order to RSVP, please log into schedule.sxsw.com with your registration linked.
Douglas Rushkoff, author of twenty books about media, technology, and society including Survival of the Richest, Team Human, Present Shock, and Program or Be Programmed is host of the Team Human podcast and Professor of Tactical Media at CUNY/Queens. He made the PBS Frontline documentaries Merchants of Cool and Generation Like, and his graphic novels are being developed for television. | Douglas Rushkoff | PP1148325 | |
| Screening | Forge | Alamo Lamar | Alamo Lamar 3 | Narrative Feature | 11:30 | 13:24 | In Miami, the resourceful Zhang siblings—Raymond and Coco—sell forged paintings to unsuspecting parties. Despite their thriving underground operation, the siblings are still short on cash when they cross paths with disgraced millionaire Holden Beaumont. Sensing an opportunity to make a fortune, Holden convinces the Zhangs to forge long lost masterpieces as a front for his family’s collection. Meanwhile, FBI Art Crimes agent Emily Lee moves from New York to Miami, discovering a plethora of forgeries cropping up in the South Florida art market. As Emily continues to investigate the Zhang siblings’ work, their lives converge to devastating effect in the Zhang family dim sum restaurant. | Jing Ai Ng | FS18477 | |
| Screening | Forge | Alamo Lamar | Alamo Lamar 4 | Narrative Feature | 11:30 | 13:24 | In Miami, the resourceful Zhang siblings—Raymond and Coco—sell forged paintings to unsuspecting parties. Despite their thriving underground operation, the siblings are still short on cash when they cross paths with disgraced millionaire Holden Beaumont. Sensing an opportunity to make a fortune, Holden convinces the Zhangs to forge long lost masterpieces as a front for his family’s collection. Meanwhile, FBI Art Crimes agent Emily Lee moves from New York to Miami, discovering a plethora of forgeries cropping up in the South Florida art market. As Emily continues to investigate the Zhang siblings’ work, their lives converge to devastating effect in the Zhang family dim sum restaurant. | Jing Ai Ng | FS18478 | |
| Special Event | Founders, Funders, and Friends Meetup | Austin Convention Center | SXSW Expo - Networking Lounge | Special Event | 11:30 | 12:30 | Join us for an exclusive gathering of the startup ecosystem's finest at SXSW! Whether you're building the next unicorn, investing in groundbreaking ventures, or part of the vibrant startup community, this is your chance to connect with fellow innovators. Meet fellow founders, VCs, and startup enthusiasts over delicious refreshments. Let's shape the future of tech together! | | OE45735 | |
| Session | Freedom of Speech or Freedom to Hate? | The LINE | Onyx Ballroom 1/2/3/4 | Panel | 11:30 | 12:30 | Meta and X claim that the removal of content moderators in favour of community notes is a win for free speech and democracy. Yet words can be weapons, and we have seen how unmoderated misinformation and hate speech on those platforms has resulted in real world violence and increased marginalisation. Should we hold those who use hate speech to incite violence to account in the same way we hold the perpetrators of physical violence to account? Should the companies who allow hate speech also be accountable? Is social media really moving us toward freedom or toward division and hate? | Nora Benavidez, Jack Constantine, Deja Foxx, Carleen Pickard | PP156414 | ✓ |
| Session | From Tracking to AR: Tech Innovation in Sports & Recovery | Austin Convention Center | Room 9ABC | Panel | 11:30 | 12:30 | Explore how cutting-edge tech is revolutionizing sports, fitness, and recovery. Discover shared themes and unique perspectives as Scott Dickens (FORM) discusses the power of augmented reality and real-time performance data, Joe Cannon (Hyperice) shares his insights on innovations transforming sports recovery, Maureen Coiro (Oura) highlights wearable tech’s role in holistic wellness, and Steve Beckett (Zwift) showcases how virtual training is driving performance and uncovering elite talent. This session will also conclude with an audience Q&A. | Steve Beckett, Joe Cannon, Maureen Coiro, Scott Dickens | PP1146892 | ✓ |
| Session | The Future of PTSD Treatment: With or Without MDMA | JW Marriott | Room 203-204 | Panel | 11:30 | 12:30 | In today’s mental health crisis, nearly 1 in 10 Americans will suffer from PTSD—it’s an uncertain time for veterans and others suffering given the FDA’s resistance to MDMA legalization. However, MDMA is not the only wonder drug or treatment for PTSD. The psychedelic therapy paradigm, supporting people to get to the root of trauma, is a common thread with different modalities and protocols, each with unique approaches and outcomes. From MDMA, ketamine, and ibogaine to integration therapy, experts share everything you need to know about these groundbreaking options saving lives today. | Casey Paleos, MD, Dr. Martín Polanco, Dr. Steven Radowitz, Sunny Strasburg, Lmft | PP152860 | ✓ |
| Session | Future Visions: Extending The Worlds of Sports, Music & Film | Fairmont | Manchester A | Panel | 11:30 | 12:30 | Explore how spatial computing technology is shaping the future of sports, music, and cinema. Join Kevin Lopes (ESPN), Eric Krueger (Meta), Dan Borrelli (Mercury Studios), and Kristin Glushon (Nexus Studios) as they discuss how XR experiences, live sports data, and new digital platforms are transforming fan engagement. This technology is extending the worlds of sports, music and cinema, transcending traditional boundaries, and paving the way for next-generation entertainment. | Dan Borrelli, Kristin Glushon, Eric Krueger, Kevin Lopes | PP155742 | ✓ |
| Session | Generative AI Applications in Creative Game Design | Fairmont | Manchester EE | Fireside Chat | 11:30 | 12:30 | Interested in Gen AI and/or machine learning? Interested in how it could be applicable in gaming? How to approach it ethically for enhancing gaming experiences?
In an era where technological advancements are reshaping industries at an unprecedented pace, the fusion of gaming and AI stands at the forefront of innovation. From procedural content generation to adaptive gameplay systems, AI and machine learning have revolutionized the way games are created, played, and experienced. This presentation will cover the gamut of AI applications in gaming and ethical considerations. | Gregory Merrell, Patrick Owens | PP151130 | ✓ |
| Session | Hope and Dignity: How Second Chance Careers Change Lives | Austin Marriott Downtown | Waller Ballroom EF | Panel | 11:30 | 12:30 | Purdue University’s Manufacturing Skills for Success (MS4S) program offers job training for incarcerated or formerly incarcerated individuals, leading to productive careers and reducing the likelihood of committing future crimes. The training connects this community to high-skilled careers in manufacturing, an industry experiencing severe worker shortages. The program engages community partners for services like affordable housing, reliable transportation, and childcare. MS4S has trained more than 1,800 individuals to date and the model is expanding across the country. | Drew Crowe, James Henry, G. Nagesh Rao, Ranae Stewart | PP152764 | ✓ |
| Session | How to Catch a Pirate: Behind the Scenes on the Fight Against Digital Piracy | The LINE | Topaz Ballroom 1-2-3 | Panel | 11:30 | 12:30 | Check out the narrative feature film directed by Ronan Corrigan, “Lifehack.”
Check out all events Presented by “Motion Picture Association.”
Digital piracy can have devastating effects on film and TV creators, and it exposes unwitting consumers’ personal data to organized crime rings. This panel will dive deep into how illegal piracy operations build their businesses, how they affect creators’ copyright and intellectual property, what rights creators have in protecting their content, and how the MPA and ACE work to detect, deter and dismantle piracy rings. | Ronan Corrigan, Peter Kidd, Larissa Knapp, Mackenzie Sigalos | PP156272 | ✓ |
| Session | How Your Brain Affects Your Skin | Austin Convention Center | Room 18CD | Presentation | 11:30 | 12:30 | Discover the mind-skin connection with insights from a dermatologist and chemist specializing in stress hormones' effects on skin! Learn how stress and emotions impact acne, eczema, aging, and healing. Studies show 67% of students link stress to acne, while 88% of psoriasis sufferers report flare-ups triggered by stress. Stress also slows healing by 20%. Understand how hormones affect skin health and explore holistic approaches, such as mindfulness, to impact both skin and mind. | Dr. Emilie Fowler, Rachelle Seguin | PP147041 | ✓ |
| Session | The Human Rights Risk of Central Bank Digital Currencies | Hilton Austin Downtown | Salon K | Panel | 11:30 | 12:30 | Central Bank Digital Currencies (CBDCs) are on the rise. A CBDC is a digital, national currency that is issued by a nation’s central bank, like paper cash. Unlike paper cash, they are digital, trackable, and freezable. These new digital currencies have the potential to dramatically shift power away from the citizen to the state in the realm of payments, savings, commerce, and privacy, and thus pose an existential risk to civil liberties.
Hear from CBDC experts who will focus on China, Nigeria, and give a global overview of what’s happening and how we can push back. | Nick Anthony, Charlene Fadirepo, Roger Huang | PP155666 | ✓ |
| Session | Impact of Simulated Data on AI and the Future | Hilton Austin Downtown | Salon C | Panel | 11:30 | 12:30 | Simulated data is revolutionizing AI by generating extensive, diverse datasets that propel innovation. This game-changing technology offers incredible opportunities to enhance AI development but also introduces significant risks that are often overlooked or external to the model. In this session, we'll delve into how simulated data is shaping the present and future of AI, examining its applications across various industries, the benefits it provides, and the challenges it presents. Discover how simulated data could redefine technology and impact multiple sectors. | Tahir Ekin, Mike Hollinger, Jana Minifie, Oji Udezue | PP153778 | ✓ |
| Session | Indie Financing: Grants, Tax Credits & Film Commissions | Austin Convention Center | Room 13AB | Panel | 11:30 | 12:30 | Raising the funding for an independent project can be a challenge and accessing production incentives can feel daunting for independent storytellers. This session will educate attendees about the landscape of global production incentives and working with film commissions to maximize their project's resources. Discussion will include what incentives are available and how productions qualify to receive them. The session will highlight the role that film commissions and production incentive consultants play in providing support for the application process and in helping projects receive funds. | Gino Anthony Pesi, Lisa Torres, Stephanie Whallon | PP148945 | ✓ |
| Session | Innovation & Regulation: Navigating Challenges in Energy | JW Marriott | Salon 5 | CLE | 11:30 | 12:30 | This panel explores the intersection of innovation and regulation in the evolving energy sector. Experts will discuss key challenges, regulatory hurdles, and opportunities for growth. Learn how companies can navigate compliance, leverage emerging technologies, and drive sustainable solutions while staying competitive. Gain insights on balancing innovation with regulatory frameworks to unlock new possibilities in the energy industry. | Monica Lamb, Mike Lin, Ashleigh Myers, David J. Neff | PP1148112 | |
| Session | Innovations Driving the Future of Energy | Marlow | Marlow | Panel | 11:30 | 12:30 | Explore the transformative impact of the energy transition and energy demand response in this engaging session. We'll delve into the latest breakthroughs in clean technology and smart grid solutions, highlighting how these innovations are reshaping the energy landscape. Special focus will be on Ireland's advancements in this space, showcasing cutting-edge innovations, strategic investments, and global collaboration. Learn how Ireland is driving sustainable energy production and delivery, setting a global example for a greener future. | Carolyn Comer, Mark Gilsenan, Paul Murphy, Aoife Toomey | PP156170 | |
| Session | Innovators of Inclusion: Building Modern Health Equity | Austin Convention Center | SXSW Expo - Podcast Lounge - Exhibit Hall 3 | Podcast | 11:30 | 12:30 | Check out all events Presented by “Real Chemistry.”
Addressing health inequities unlocks major benefits for our healthcare system as a whole. This session will examine key factors contributing to healthcare disparities and their impact on not only health, but also economic, educational and innovation outcomes. Additionally, we’ll share new approaches and solutions from stakeholders across the industry aimed at advancing access and discuss the role others must play to drive real, achievable change. | Tina Aswani-Omprakash, Dr. Bayo Curry-Winchell, Rajni Dronamraju, Jewel Jones | PP156054 | |
| Session | Kay Sargent Book Signing | Austin Convention Center | Room 10C | Book Signing | 11:30 | 11:55 | Kay Sargent will be signing copies of “Designing Neuroinclusive Workplaces" at the SXSW Bookstore. | Kay Sargent | PP1148358 | |
| Session | Keys to Success: Growing a Creative Enterprise | Austin Convention Center | Room 6AB | Panel | 11:30 | 12:30 | Calling all web content creators and creative entrepreneurs: Has learning about intellectual property and business strategy become your side-gig? In 60 minutes, learn how to responsibly share your distinctive vision, identify and protect your intellectual property, and recognize trustworthy resources that can provide support, guidance, and potential funding along the way. Our experts will share tips to help you build your next impactful, creative achievement on a strong foundation. | Wendy Larson, Miriam Lord | PP153090 | ✓ |
| Session | Little Tech: Owning the Future of American Innovation | Hilton Austin Downtown | Salon J | Fireside Chat | 11:30 | 12:30 | The path to greatness starts in a garage. But as the biggest tech companies have grown, they’ve increasingly promoted policies designed to limit competition and consumer choice. We believe Little Tech is vital to our national interest and key to maintaining American economic, technological, and military dominance in the 21st century — and we need policies that support, not stifle, competition and innovation. Join us for a conversation about how policymakers can champion Little Tech, give startups a fair shot to compete, and unleash the next American tech revolution. The time to build is now. | Collin McCune, Jai Ramaswamy | PP150629 | ✓ |
| Session | Masters of Scale Live: Stop Being Polite & Start Getting Real | Hilton Austin Downtown | Salon G | Panel | 11:30 | 12:30 | A record 5 million entrepreneurs started businesses in 2023. Instead of swimming in cash, most will find themselves buried under a mountain of crap. Join Jeff Berman, co-host of the popular Masters of Scale podcast, as he interviews serial entrepreneurs and investors Kass and Mike Lazerow about the insights in their new book, Shoveling $h!t: A Love Story. Learn how Kass and Mike found beauty in the entrepreneurial struggle, lived the “Imbalanced Life,” and overcame the pitfalls that await every founder, from picking co-founders to building high-performing teams and cult-like cultures. | Jeff Berman, Kass Lazerow, Michael Lazerow | PP150547 | ✓ |
| Session | Mentor Session: Chase Neely (Leverage Brands) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Product Management/Development, Entrepreneurship, Business Development. | Chase Neely | PP1147291 | |
| Session | Mentor Session: Craig Zapatka (Elsewhere, Red Ventures) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Sustainability, Entrepreneurship, Business Development. | Craig Zapatka | PP1148047 | |
| Session | Mentor Session: Elizabeth Hogue (The Estée Lauder Companies Inc.) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Fashion/Retail, Product Management/Development, Entrepreneurship. | Elizabeth Hogue | PP1147087 | |
| Session | Mentor Session: Jamie Wood (Autonomic) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Business Development, MedTech, Entrepreneurship. | Jamie Wood | PP1147115 | |
| Session | Mentor Session: Jennifer Tacheff (Manifest Advisor) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Artificial Intelligence/Machine Learning, Marketing/Advertising/PR, Entrepreneurship. | Jennifer Tacheff | PP1147413 | |
| Session | Mentor Session: Joseph Liu (Sidecar Fund, LLC) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, MedTech, Product Management/Development. | Joseph Liu | PP1147392 | |
| Session | Mentor Session: Kate Baucherel (Galia Digital) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Blockchain & Cryptocurrency, Storytelling, Entrepreneurship. | Kate Baucherel | PP1147046 | |
| Session | Mentor Session: Martin Stensaas (Creative Unfolding LLC) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Art, Ethics, Content Strategy/Production. | Martin Stensaas | PP1147439 | |
| Session | Mentor Session: Melissa Wood (Formus Technology) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, Storytelling, Art. | Melissa Wood | PP1147550 | |
| Session | Mentor Session: Paul O'Connor (The49) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Storytelling, Entrepreneurship, Product Management/Development. | Paul O'Connor | PP1147414 | |
| Session | Mentor Session: Shawn DuBravac (Avrio Institute) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Artificial Intelligence/Machine Learning, Blockchain & Cryptocurrency, Business Development, Entrepreneurship, Future of Work, Immersive Technology, Storytelling, Nonprofits. | Shawn DuBravac | PP1147279 | |
| Session | Mentor Session: Shayla Love (Freelance journalist for The New Yorker, Guardian, New Republic, and more. ) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Journalism, Storytelling. | Shayla Love | PP1147117 | |
| Session | Mentor Session: Victoria Dominguez-Edington (DealFlowNow) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, Funding. | Victoria Dominguez-Edington | PP1147194 | |
| Session | Narrative Filmmaker Mentor: Cameron Fife (June Street Productions) | Austin Convention Center | Room 11B | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Screenwriting, Producers/Production, Narrative Filmmakers. | Cameron Fife | PP1147250 | |
| Session | Narrative Filmmaker Mentor: Cris Gris | Austin Convention Center | Room 11B | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Development, Narrative Filmmakers, Screenwriting. | Cris Gris | PP1147247 | |
| Session | Narrative Filmmaker Mentor: David Blue Garcia (Conquistador, LLC) | Austin Convention Center | Room 11B | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Narrative Filmmakers, Screenwriting, Producers/Production. | David Garcia | PP1147246 | |
| Session | Narrative Filmmaker Mentor: Elvira Ibragimova | Austin Convention Center | Room 11B | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Screenwriting, Narrative Filmmakers, Producers/Production. | Elvira Ibragimova | PP1147705 | |
| Session | Narrative Filmmaker Mentor: Emman Sadorra | Austin Convention Center | Room 11B | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Screenwriting, Development. | Emman Sadorra | PP1147305 | |
| Session | Narrative Filmmaker Mentor: Greg Kwedar (Ethos) | Austin Convention Center | Room 11B | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Narrative Filmmakers, Producers/Production, Screenwriting. | Greg Kwedar | PP1147249 | |
| Session | Narrative Filmmaker Mentor: Kimberly Stuckwisch | Austin Convention Center | Room 11B | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Narrative Filmmakers, Screenwriting, Producers/Production. | Kimberly Stuckwisch | PP1147248 | |
| Session | Narrative Filmmaker Mentor: Michael Cuomo (Brooklyn Owl Pictures) | Austin Convention Center | Room 11B | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Acting, Narrative Filmmakers, Producers/Production. | Michael Cuomo | PP1147556 | |
| Session | Narrative Filmmaker Mentor: Sandra Adair (Detour Filmproductions) | Austin Convention Center | Room 11B | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Narrative Filmmakers, Doc Filmmakers. | Sandra Adair | PP1147802 | |
| Session | The Next Workforce: Embracing Freelancers in the Workplace | Austin Marriott Downtown | Waller Ballroom AB | Panel | 11:30 | 12:30 | As the U.S. freelance population grows (36% of employed Americans identify as 'Independent Workers' according to research by McKinsey); companies are faced with a unique opportunity -- and challenge -- to integrate freelancers into their full-time teams. Traditional boundaries between freelance and full-time employment are blurring, necessitating a fresh approach to workforce management. This panel will explore the strategies, benefits, and complexities of merging these two worlds, offering a comprehensive guide for both hiring managers and freelancers looking to thrive in this landscape. | Matt Mottola, Jinjin Qian, Steven Rader, Brad Smith | PP149982 | ✓ |
| Screening | Night Fight | Violet Crown Cinema | Violet Crown Cinema 3 | Documentary Feature | 11:30 | 12:48 | It's been seven years since I was followed by a vigilante down back roads in rural Canada. During that time, I have sought to document — at first, unwittingly — the emergence of the versions of myself that were born on that day and in the weeks and months afterward. Now, as I return to the town, I begin to wonder whether I want answers to my many questions or something else. "Night Fight" explores this secret life and the impossible task of sharing it with my young son. | Khary Saeed Jones | FS18169 | |
| Screening | Night Fight | Violet Crown Cinema | Violet Crown Cinema 1 | Documentary Feature | 11:30 | 12:48 | It's been seven years since I was followed by a vigilante down back roads in rural Canada. During that time, I have sought to document — at first, unwittingly — the emergence of the versions of myself that were born on that day and in the weeks and months afterward. Now, as I return to the town, I begin to wonder whether I want answers to my many questions or something else. "Night Fight" explores this secret life and the impossible task of sharing it with my young son. | Khary Saeed Jones | FS18168 | |
| Session | Octavia Knew: How Black Women are Predicting the Future | Austin Marriott Downtown | Waterloo Ballroom 1-2 | Panel | 11:30 | 12:30 | Science fiction writer Octavia E. Butler's vision wasn't mere sci-fi—it was grounded in research and a perspective shared by Black women who care about the future. While 1990s sci-fi dreamed of flying cars, Butler accurately predicted climate change impacts through rigorous study. This panel explores how Black women's perspective, looking both backward and forward, uncovers future features hidden in the past. We'll discuss Butler's 'histofuturism' method and how she envisioned our world with eerie precision. | Dr Shamika Klassen, Carmela Wilkins, Lauren Williams, Tracee Worley | PP153031 | ✓ |
| Session | Playing with Change: Improv Tools for Professional Agility | Courtyard Marriott | Rio Grande Ballroom 2 | Workshop | 11:30 | 13:30 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
Anxious about AI taking your job, disrupting your field, and leaving you behind? Then it’s time to lean into another AI, one that relies on your humanity and your innate creativity: Applied Improvisation. In this experiential workshop, we’ll practice playful and practical improv techniques to boost your adaptability, communication skills, and resilience, and we’ll have fun doing it. The mindset and tools we’ll play with will help you navigate change, turn challenges into opportunities, and connect authentically with others to be something an AI never can: an amazing human. | Sarah Filman, Jordan Hirsch | PP146546 | |
| Session | Psychedelics in the 21st Century and How To Use Them | JW Marriott | Room 201-202 | Presentation | 11:30 | 12:30 | With psychedelics gaining more mainstream acceptance than ever, many are still wondering "how did we get here?" and "what happens next?" Psychedelics for the treatment of mental health has sparked a healing revolution in treating our collective traumas and decriminalization movements in various states have paved the way for safe access. Even with such massive progress we are still in dire need of more education, the honoring of indigenous traditions and the dissemination of the history around the exploration of consciousness in order to empower the population to make healthy decisions. | Zach Leary | PP146776 | ✓ |
| Session | Q&A Stage: Sergei Polevikov and James Wang | Austin Convention Center | SXSW Expo - Q&A Stage - Exhibit Hall 2 | Presentation | 11:30 | 12:30 | The Q&A Stage is the ultimate destination for unscripted sessions with notable industry experts. This unique format allows registrants to engage directly with speakers, gaining insights and answers on a wide range of topics.
Sergei Polevikov is a Ph.D.-trained data scientist, AI entrepreneur, economist, and quant investor with over 30 academic manuscripts. As the author of the popular Substack newsletter “AI Health Uncut,” he provides brutally honest insights from his experiences as a healthcare AI startup founder, WellAI, and private equity investor. Sergei has spearheaded significant AI projects, including developing an AI-assisted Digital Front Door ecosystem for clinics and a pioneering COVID-19 application for clinical researchers. He is an active member of the IFCC’s AI and Genomic Diagnostics International Working Group (WG-AIGD) and a peer reviewer for Springer Nature. Currently, Sergei focuses on AI's role in clinical practice, diagnostics, primary care, and ethical standards in healthcare.
James is a General Partner at Creative Ventures, an early stage VC focusing on AI, healthcare, agriculture, and industrial technologies and a Co-Founder/CTO of Lioness Health. Previously he was on the core investment team at Bridgewater Associates, founded a non-profit consulting firm specializing in microfinance, and did a stint at Google X's Makani project. He's also been a software reviewer for Manning Publications. James has an MBA from UC Berkeley and was a Jack Larson Fellow in Entrepreneurship, an MS in Computer Science at Georgia Tech, and a BA with Honors from Dartmouth. He also holds a Data Science Specialization from the John Hopkins School of Public Health and completed the course track for a PhD Designated Emphasis in Computational Sciences and Engineering at UC Berkeley. | Sergei Polevikov, James Wang | PP1148381 | |
| Session | Round Table: Screenwriting: Cheryl Eagan-Donovan, Emily Hagins, and Jessica M. Thompson | Austin Convention Center | Room 15 | Round Table | 11:30 | 12:30 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked.
An extension of our popular Mentor Sessions, our Round Table Sessions not only allow attendees to learn from the industry experts that sit at each of the three tables in this session but they also allow attendees to learn from the questions and experiences of their peers as well. This Round Table Session will bring together industry experts and SXSW attendees for an enlightening discussion on Screenwriting. | Cheryl Eagan-Donovan, Emily Hagins, Jessica M. Thompson | PP1147270 | |
| Session | Seeding Change: The Future of Organic Food and Agriculture | JW Marriott | Salon 1-2 | Panel | 11:30 | 12:30 | Join food industry leaders for an important conversation to define organic. What is Organic? What is USDA Certified Organic, and what does that mean for our climate and community health? How does organic improve the lives of those growing our food? Join CEOs and Executive Directors of CCOF, Farmshare Austin, Daily Harvest, and Whole Foods as they discuss the intricacies of organic agriculture. Learn more about how each brand invests in farmers of organic agriculture and a certified organic supply chain. | Andrea Abel, Jason Buechel, Kelly Damewood, Ricky Silver | PP146870 | ✓ |
| Session | Shepherding the Future: Agriculture & the Energy Transition | Hilton Austin Downtown | Salon A | Panel | 11:30 | 12:30 | Agriculture and renewable energy have been presented as opposed—but they’re not. Leading independent power producer and agrivoltaics company Silicon Ranch, regenerative rancher Will Harris, and farmer Roxanne Newton are proving agriculture and renewable energy are stronger together. This panel will highlight benefits of the dual use of land for solar and agriculture (agrivoltaics), with Silicon Ranch’s use of managed grazing sheep to control the vegetation under and around solar arrays as a model. | Will Harris, Jim Malooley, Roxanne Newton, Boris Schubert | PP150191 | ✓ |
| Session | Speaker Connect: Tarana Burke | JW Marriott | Salon H | Speaker Connects | 11:30 | 12:30 | Speaker Connects are an opportunity to join a limited number of attendees for an intimate discussion with SXSW Speakers. Come brainstorm new ideas and engage in conversation in this unique format. Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked.
For more than 25 years, activist, advocate, and author Tarana J. Burke has worked at the intersection of sexual violence and racial justice. She has created and led various campaigns focused on increasing access to resources and support for impacted communities, including the ‘me too.’ Movement, which has galvanized millions of survivors and allies around the world, and the me too. International nonprofit organization, founded in 2018. She is currently working on her third book, about the vital and often overlooked operational politic of grace inside social justice and movement work. Her New York Times bestselling books You Are Your Best Thing and Unbound have illuminated the power of healing, vulnerability, and storytelling in the movement to end sexual violence. | Tarana Burke | PP1148259 | |
| Session | Star Power & Strategy: How Talent and Cultural Events Drive Brand Loyalty | The Thompson Hotel Austin | Red River Ballroom | Panel | 11:30 | 12:30 | As part of PMC's Marketing Leadership Summit, this panel will explore how leading marketers leverage talent alignment and experiences in their brand messaging and storytelling strategies. Brands are connecting with consumers through their passions and interests, whether that be through more intimate music experiences or the biggest sports moment of the year. Learn more around how marketing executives make these decisions to build brand equity and maximize impact on consumer connection! | Gregory Guidotti, Elizabeth Harlow, Brian Szejka, Russell Wager | PP1148253 | ✓ |
| Session | Stream, Shop, Play: Mastering Audiences with Programmatic | Courtyard Marriott | Brazos I-II-III | Workshop | 11:30 | 13:30 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
This workshop is crafted to bridge the growing knowledge gap in programmatic advertising as more brands and advertisers shift media spend to the premium open internet. With audiences spending more time with premium content across the open internet, understanding programmatic advertising is no longer optional—it’s a necessity to keep up with today’s attention economy. But the future of digital media doesn’t have to be intimidating; attendees of this session will walk away with essential foundations and will be empowered with the tools needed to reach their ideal audience. | Kayleigh Barber, Kendra Manzo | PP156076 | |
| Session | Surviving Creativity: How Production People Carry On | JW Marriott | Salon E | Fireside Chat | 11:30 | 12:30 | From line producers to coordinators, production people are among the most resilient, yet unsung individuals in the business of creativity. Through stakeholder politics, last-minute pivots, and constricting budgets, they engage in the uncomfortable process of pushing abstract ideas into physical reality. So, why do they do it?
In an intimate conversation, Washington Square Films Partner/Executive Producer Han West will join Maria Fabro, European Production Consultant & EP of Ukraine-based 23/32 Films, to discuss the merits of their profession and how it has prepared them for some of the existential and very real-world crises they contend with today. | Maria Fabro, Han West | PP152554 | ✓ |
| Session | SXSW Pitch: Entertainment, Media, Sports & Content
| Hilton Austin Downtown | Salon DE | Pitch Event | 11:30 | 12:30 | SXSW Pitch is a platform that allows early-stage technology startups to pitch their product and/or services to industry technology experts, high-profile media personnel, and venture capitalists/angel investors.
Entertainment, Media, Sports & Content Technologies, and applications that are re-inventing the experience of leisure, information, sports, and entertainment. These technologies may include gaming, music, film, television, video, arts, news and publishing, e-sports, sports analytics, streaming, podcasting and audio content, social media, user-generated content platforms, digital storytelling, and more.
The Entertainment, Media, Sports & Content Technology category winner will be announced at the SXSW Pitch Awards Ceremony on Sunday, March 9, at 6:30 pm in Salon H on the 6th floor of the Hilton Austin Hotel.
Also, attendees can make face-to-face connections with all 70+ SXSW Pitch finalists for 2025 at the special “Meet the Finalists” event on Monday, March 10, at 10:30 a.m.to 12:30 p.m. at Griffin Hall on the 2nd floor of the JW Marriott.
FINALISTS
X HAND (Human & Digital)
Brooklyn, NY
HAND (Human & Digital) is a business intelligence platform with an interoperable, ISO-level standard registry at its core.
Human Native AI
London, England
Human Native AI is an AI data platform that fairly benefits both rights holders and AI developers.
NeuralGarage
Bangalore, India
NeuralGarage is a Generative AI startup creating proprietary technology in the audio-visual domain for the Entertainment, Media, and Content Industries.
Vobble
Bengaluru, India
Vobble is revolutionizing kids' audio entertainment with an AI-powered pocket player. It offers immersive podcasts, music, interactive games, and a unique AI-driven audio story creation tool. Kids listen, learn, and create, sparking imagination in a generation lost to screens.
Zibra AI
Kyiv, Ukraine
Zibra AI is a Ukrainian deep tech company that builds AI-powered solutions for VFX and 3D creation for gaming, TV, filming, and more.
ALTERNATES
EVEN
Brooklyn, NY
EVEN empowers creators—from emerging artists to global superstars—to sell music, merchandise, and experiences directly to superfans before a wide release.
Showcase
Scranton, PA
Showcase is a fan-first platform redefining music discovery by focusing on what truly matters—connecting fans and emerging artists through the universal language of sound.
Wonder.Space
Los Angeles, CA
Wonder.Space is the first AI-powered creative network where creators collaborate to produce instant movies. | Becky Center, Arif Damji , Brett Martin, Rick Spencer , Amy Wu Martin | PP1146972 | |
| Session | Talking Telescopes: The Future of American Observation | Austin Marriott Downtown | Waterloo Ballroom 3 | Presentation | 11:30 | 12:30 | For 500 years, telescopes have opened windows to the cosmos with increasing power and precision. Now, proposed telescopes promise answers to the mysteries of dark matter and the oldest galaxies. The US has historically led the way in telescope technology, but as the cost of innovation has grown and other nations have upped their investment, our position at the front of the race is in question. Carnegie Science’s John Mulchaey will discuss the landscape of ground-based and space telescope innovation, including global collaboration and investment, at this critical juncture of space exploration. | John Mulchaey | PP149128 | ✓ |
| Session | The Time for True Crime: Pop Culture Portrayed on Screen | Austin Convention Center | Room 12AB | Panel | 11:30 | 12:30 | True crime stories have surged in popularity, captivating audiences across pop culture mediums, including documentaries. In this panel, industry experts Mary Robertson (Maxine Productions/Quiet on Set), Cori Abraham (NBCUniversal Entertainment/Face to Face with Scott Peterson), and Karolina Waclawiak (BuzzFeed Studios/The Rise and Fall of LuLaRoe) share insights on telling true and authentic crime stories within the pop culture lexicon, ensuring each story is informative, entertaining, and sensitive. Moderated by Yahoo! News' Kelsey Weekman. | Cori Abraham, Mary Robertson, Karolina Waclawiak, Kelsey Weekman | PP150007 | ✓ |
| Session | Unleashing Brand Fandom: Turning Fans into Advocates | JW Marriott | Salon FG | Panel | 11:30 | 12:30 | In an era where everything is social—from media to retail—fans don’t just consume; they advocate. Whether it’s a championship team, a new movie franchise, or the season’s hottest toy, fandom can be a double-edged sword if not approached authentically. For leading brands, data and insights are essential to navigating the complexities of the increasingly fragmented fan landscape. Drawing on the latest fan research from NRG, this panel brings together industry leaders from NBCU, Paramount, and the NBA to discuss how to win trust with fan communities across mediums. | Fotoulla Damaskos, Alanna Fernandes, Erin McDonough, Jenny Whitlock | PP152134 | ✓ |
| Session | UX for AI: A Framework for Product Design Workshop | Courtyard Marriott | Rio Grande Ballroom 1 | Workshop | 11:30 | 13:30 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
Unlock AI project success in this immersive workshop. Learn essential UX design skills with Greg, drawing from 32 UX for AI projects. Work on your use case, applying key UX techniques, and experiencing a dynamic microcosm of the UX for AI design process: Practice a lean User+AI+Data workflow. Identify MVP AI use cases and create use-case storyboards. Train AI models reflecting human values. Master Digital Twin technique - Design an LLM Copilot and advanced data visualization UI. 85% of AI projects fail. Don't let that happen to you—equip yourself with tools and strategies for success! | Greg Nudelman | PP151357 | |
| Session | Want To Achieve Health Equity? Democratize Health Data | JW Marriott | Salon BC | Panel | 11:30 | 12:30 | Health equity is a crucial yet complex goal, with many variables at play. One thing is certain: It can't be achieved without the democratization of health data. Allowing patients access to their ePHI enables them to champion their own care & potentially reach their own diagnoses — especially with the advent of generative AI & Health 3.0. A cancer researcher, a scientist who co-founded a personalized medicine company, & a critical care doctor/health equity expert discuss what it will take to realize this aspiration — and the significant benefits to personal & population health that will result. | Bryan Gall, Ph.D., Catriona Jamieson, Bruce Y. Lee, Alysson Muotri | PP155045 | ✓ |
| Session | Wave of the Future: Capturing the Unlimited Power of the World's Oceans | Hilton Austin Downtown | Salon B | Panel | 11:30 | 12:30 | The ocean is the largest untapped energy resource. Ocean energy can provide reliable power for everything from underwater autonomous robots, data gathering sensors, and offshore operating equipment to critical infrastructure assets, data centers, island microgrids, and mainland grids. A new industry – developing cutting edge technologies that can effectively tap this battery – is on the cusp of coming to market. These new technologies will finally unleash the opportunity to bring electric, digital and robotic systems to the ocean economy and to diversify, decarbonize, and secure our global energy portfolio. Hear from industry-leading technology developers and key advocates in the ocean space about why the time for ocean energy is now. | Ryan Davidson, Ryan Ono, Kelly Rogers, Kristi Terrasa | PP1148394 | ✓ |
| Session | When The Future Dies: Putting Endings In Our Beginnings | Austin Convention Center | Room 8ABC | Presentation | 11:30 | 12:30 | What happens when the future dies? It occurs for all of us. Some changes are bittersweet or occur as unacknowledged micro-losses. Others are heavier. This has been even more true in recent years with the continued disruption of our world which has led many to apathy and resignation - not just adults, but our kids, too. This session is about how we might begin to reorient our thinking around grief and death in an effort to embrace change for more hopeful futures. | Juli Rush | PP146642 | ✓ |
| Session | XR & AI: Immersive Experiences & Emerging Trends | Fairmont | Manchester B | Panel | 11:30 | 12:30 | Join innovators from Dentsu, Meta, Pepsico, and Headoffice.ai as they reveal how XR and AI are revolutionizing consumer engagement. This session highlights real-world examples and cutting-edge strategies in immersive technology and intelligent design. Discover how these advancements create personalized, interactive experiences that captivate audiences. Explore emerging trends and futuristic technologies set to redefine the digital landscape. | Marco Carvalho, Jason Dailey, Phil Sage, Val Vacante | PP155625 | ✓ |
| Special Event | The Promise of New Technology & Tools to Reach Patients and Improve Healthcare | 304 E 3rd St | 304 E 3rd St | Special Event | 11:35 | 12:05 | As healthcare continues to evolve, the role of technology in transforming diagnosis and care has never been more important. This discussion will explore how advancements in Artificial Intelligence (AI) and other innovative technologies are reshaping healthcare, from improving diagnosis accuracy to enhancing patient care. Our experts will discuss the potential of AI and other cutting-edge tools in various fields, such as oncology, personalized medicine, neurosurgery, and patient experience. This discussion promises to illuminate the diverse ways in which new technology is not only advancing medical practices but also making healthcare more accessible, efficient, and patient-centered. Join us for an insightful conversation about the future of healthcare and its potential to improve lives worldwide.
Hear From:
Susan Reinow, CMO, Pfizer
Kara Egan, CEO & Co-Founder of Teal Health
Charley Taylor, Moncrief Chair in Computational Medicine at the Oden Institute & Professor of Internal Medicine, The University of Texas
Moderator
JJ Ramberg, Co-founder, Goodpods | | OE46092 | |
| Special Event | BERLIN LEVEL @ German Haus | Speakeasy | Speakeasy | Special Event | 12:00 | 18:00 | Join us for panels, pitches and art from Berlin and beyond. Enjoy captivating panels on topics like AI in music, XR in films, and Berlin’s vibrant nightlife. Make new, inspiring connections with Berlin’s most exciting, cutting-edge startups in creative tech. Dive into inspiring art by Roman Lipski and Ruben Salgado.
https://why.berlin/event/south-by-southwest-sxsw-2025/ | | OE45539 | |
| Activation | Bloom a New Day | Little Cowboy Lot | Little Cowboy Lot | Activation | 12:00 | 18:00 | BLOOM A NEW DAY is an interactive experience created by Lush Cosmetics in collaboration with Change the Ref to highlight the urgent need to address one of our nation’s most pressing emergencies: school shootings. Since the Parkland school shooting in 2018, gun safety laws have remained largely unchanged by Congress. The lack of meaningful action by lawmakers stands in stark contrast to the growing epidemic of gun violence in America — with 303 school shootings and 191 lives lost since Parkland.
Manuel and Patricia Oliver, whose son Joaquin was murdered in the Parkland shooting, will be on site to share their story and mission to end the gun violence epidemic.
Join us and learn about the Lawsuit for Survival, a landmark case asking the U.S. government to stop putting gun rights over everyone’s right to live.
Bloom a New Day will be open from Sunday, March 9 to Monday, March 10 from 12 p.m – 6 p.m. | | OE46017 | |
| Activation | Bruichladdich at Registrant Lounge | SXSW Registrant Lounge | SXSW Registrant Lounge | Activation | 12:00 | 19:00 | Join us for a sampling of single malt Scotch from the award-winning Bruichladdich Distillery. Our aim is to challenge preconceived notions in Scotch whisky in the pursuit of flavor by reconnecting land, community and dram. We put our home, the island of Islay, at the heart of everything we do. We are Islay’s largest private employer, distilling, maturing and bottling all our whisky on the island, with over 50% of our barley also grown on Islay.
https://www.bruichladdich.com/ | | OE45768 | |
| Special Event | Gorton’s Shrimp & Cocktail | Parlor Room | Parlor Room | Special Event | 12:00 | 20:00 | Saddle up sailor, the goodness of the sea is coming to SXSW. Join Gorton’s for Shrimp and Cocktails!
DJ Mel noon
Ray & Paul 2pm
Borderline 3pm
Sir Woman 4pm
Saint Blonde 5pm
Improvement Movement 6pm
WIshy 7pm
https://www.gortons.com/ | | OE45500 | |
| Activation | Hulu's Deli Boys Traveling Deli | 400 Congress Ave. | 400 Congress Ave. | | 12:00 | 18:00 | They say a deli is only as good as its reputation, but what if that reputation is built on something a little more sinister? In Hulu’s new binge-worthy comedy Deli Boys, the Dar brothers must contend with the shocking truth about their late father: not only was he the proud mogul of ABC Deli, but he also ran a secret criminal empire. Now, they’ve inherited both his deli and his criminal ties. What could go wrong?
To celebrate the show’s premiere, Hulu is bringing the underground world of Deli Boys to life with a pop-up experience in New York City, Austin and Chicago. The Traveling Deli resembles a fully lived-in space, complete with flickering neon lights, cracked tile floors and questionably-filled pickle jars. Step inside and you’ll find all the chaos and criminal antics you could want alongside exclusive merch, specialty drinks and a snack menu that might raise a few eyebrows (in a good way). | | OE46255 | |
| Screening | I'm Carl Lewis! | Alamo Lamar | Alamo Lamar 2 | Documentary Feature | 12:00 | 13:37 | In track and field he’s remembered as The Greatest. Athletics' first commercially global star. Away from the spotlight, his is a life often misunderstood. Carl Lewis did it his own way - unwilling to conform to what the US expected from its athletes. Lewis won nine Olympic gold medals across four Games and was voted “Sportsman of the Century” by the International Olympic Committee. Yet he refused to be pigeonholed and, in doing so, he inspired change on and off the field. I’m Carl Lewis! delves into the consequences of his uncompromising drive.
A Noah Media Group Production in Association with Uninterrupted and Nike. | Julie Anderson, Chris Hay | FS18294 | |
| Screening | I'm Carl Lewis! | Alamo Lamar | Alamo Lamar 7 | Documentary Feature | 12:00 | 13:37 | In track and field he’s remembered as The Greatest. Athletics' first commercially global star. Away from the spotlight, his is a life often misunderstood. Carl Lewis did it his own way - unwilling to conform to what the US expected from its athletes. Lewis won nine Olympic gold medals across four Games and was voted “Sportsman of the Century” by the International Olympic Committee. Yet he refused to be pigeonholed and, in doing so, he inspired change on and off the field. I’m Carl Lewis! delves into the consequences of his uncompromising drive.
A Noah Media Group Production in Association with Uninterrupted and Nike. | Julie Anderson, Chris Hay | FS18295 | |
| Activation | NASA House: CreateSpace | Austin Public Library - Central Library | Austin Public Library - Central Library | Activation | 12:00 | 16:00 | NASA’s CreateSpace transforms Austin's Central Library into an immersive experience where visitors don't just learn about space - they help shape it. Spanning multiple floors of this state-of-the-art library in the heart of downtown Austin, CreateSpace blends hands-on creation, interactive exhibits, and sensory experiences that showcase NASA's full spectrum of exploration and discovery. CreateSpace invites everyone to explore space science through their own lens - whether that's art, music, technology, or pure imagination.
https://library.austintexas.gov/event/programs-workshops/nasa-house-createspace-austin-public-library-7761197 | | OE45743 | |
| Activation | Paramount+ The Lodge | Clive Bar | Clive Bar | Activation | 12:00 | 23:00 | Paramount+'s 'The Lodge' is the ultimate fan experience, offering an unforgettable and immersive journey that lets guests engage with hit content, iconic franchises and beloved characters. This ski-lodge-inspired activation is returning to Austin for a third year, giving fans and new audiences an opportunity to step inside the worlds of their favorite movies and series on Paramount+, including Yellowjackets, 1923, Gladiator II, the upcoming original series Happy Face and more. | | OE45531 | |
| Lounge | SXSW Registrant Lounge | SXSW Registrant Lounge | SXSW Registrant Lounge | Lounge | 12:00 | 19:00 | Open throughout the Conference and Festivals, the Registrant Lounge provides a welcoming and convenient space for SXSW attendees to meet, mingle, and take a break from the action. Stop by each day and enjoy a complimentary beverage, courtesy of our sponsors. | | OE45777 | |
| Activation | WORST DATE EVER | Tiger Lilly | Tiger Lilly | Activation | 12:00 | 19:00 | Prepare to be fully immersed in the world of DROP. Troubling phone messages will lead you into the heart of impossible choices, all carefully planned out by a mysterious killer who seems to know your every move. Who can you save, and what are you willing to do to save them?
DROP in and find out. | | OE46210 | |
| Special Event | AI & The Future of Consumer Experiences | Austin Convention Center | SXSW Expo - Networking Lounge | Special Event | 12:30 | 13:00 | Join Flybridge and Notion as we explore how technology and creativity are reshaping our interactions with products, services, and culture. This dynamic discussion will examine the intersection of tech, creativity, and commerce—revealing how AI is transforming audience experiences and revolutionizing product interactions. Learn about the cutting-edge innovations shaping the future of consumer engagement. | | OE45736 | |
| Special Event | Creators, Hollywood & The Great Media War with Evan Shapiro | Central District Brewing | Central District Brewing | Special Event | 12:30 | 14:30 | Hollywood has been the gold standard for storytelling for decades, with box office returns and Nielsen ratings defining success. But in an era where creators rack up millions of views overnight, are clicks and engagement the new currency of entertainment?
Media cartographer Evan Shapiro and NRG CEO Jon Penn dive into the shifting power dynamics between traditional entertainment and the Creator Economy. Are social platforms the new studios? Are creators the next Hollywood stars? And as long-form and short-form content battle for attention, what does this mean for brands, platforms, and the future of storytelling? | | OE45788 | |
| Activation | NBCUniversal Marketing Summit Reception | The Thompson Hotel Austin | The Thompson Hotel Austin | Activation | 12:30 | 14:00 | The Marketing Leadership Summit at SXSW presented NBCUniversal is a premier gathering that brings together prominent voices from across industries to inspire, challenge, and drive innovation through meaningful conversations that push the boundaries of marketing and leadership.
Please join us for a reception after the panel with light bites and cocktails. It’s the perfect opportunity to connect and mingle with industry professionals. | | OE46158 | |
| Showcase | JURASSIC 5's SOUP aka FULLEE LOVE | Austin Convention Center | Ballroom D | Hip-Hop / Rap | 12:45 | 12:55 | Jurassic 5’s Soup aka Fullee Love is a world renowned artist from legendary USA alternative hip-hop group Jurassic 5. Instrumental to Jurassic 5 with hits such as What's Golden and Concrete Schoolyard, Soup also played a key role in securing record deals for Mobb Deep, contributed to the production of acclaimed albums such as Wu-Tang Clan's "Enter the Wu-Tang” and Mobb Deep's “The Infamous”. Soup is credited as defining Jurassic 5's harmonization and infectious hooks. Soup's song 'Jayou' with Jurassic 5 is featured in a current major TV advert campaign in the UK. | | MS62618 | |
| Session | Keynote: Colossal: Technology Company Turning Science Fiction to Science Fact | Austin Convention Center | Ballroom D | Keynote | 13:00 | 14:00 | Fueled by the spirit of American ingenuity, Colossal Biosciences is rewriting the rules of what’s possible. In this fireside chat, Ben Lamm and Joe Manganiello showcase groundbreaking technologies like gene editing, cloning, and artificial wombs that are restoring extinct species. But this isn’t just about de-extinction—it’s about creating new technologies to also save existing species. Don’t miss a front-row seat to the future, where science fiction becomes fact through extraordinary innovation. In this session, Ben will share a special announcement about Colossal's progress. | Ben Lamm, Joe Manganiello | PP1148091 | |
| Special Event | SIMS Support House | JW Marriott | Room 303-304 | Special Event | 13:00 | 17:00 | RELAX RESTORE RECOVER
We know that large events can bring their toll of mental and physical challenges to all of us in the industry. The SIMS Foundation is providing a space dedicated to SXSW Official Artist Music badge holders and music industry professionals alike to take a breath and rest during the festival. Support staff and therapists will be available daily as SIMS celebrates its 30th year being at the forefront of making emotional well-being a priority for our community, working to educate the public and to arm the music community with the resources needed to look out for themselves, and each other. | | OE46046 | |
| Special Event | Builders and Creators Meetup | Austin Convention Center | SXSW Expo - Networking Lounge | Special Event | 13:30 | 14:30 | Calling all innovators, dreamers, and doers! Whether you're crafting digital experiences, building innovative products, or shaping the future through content creation, this is your space to connect. Network with fellow makers, share insights, and discover potential collaborations while enjoying refreshments. Let's celebrate the spirit of creation and innovation together at SXSW! | | OE45734 | |
| Activation | The Chief Suite at SXSW | The Thompson Hotel Austin | The Bayberry Room | Activation | 13:30 | 17:00 | Chief, the most powerful network of women executives, is opening doors to The Chief Suite — a space for women executives to hear from powerhouse speakers, gather in community, and immerse themselves in two days of inspiration, insights, and connection.
Programming highlights for Sunday March 9 include:
1:30-2:30 PM
Leading with Influence and Impact: A Conversation With Chief and Elaine Welteroth
A conversation with award-winning journalist, New York Times bestselling author, and birthFUND Founder Elaine Welteroth and Chief CEO Alison Moore.
4:00-5:00 PM
Meet the Women Executives Defining a New Era of Leadership
An intimate discussion with two business leaders shaping their industries — e.l.f. Beauty CMO Kory Marchisotto and TikTok’s Global Head of Business Marketing Sofia Hernandez. Moderated by Chief CEO Alison Moore.
See The Chief Suite's full event schedule here:https://chief.com/SXSW-2025 | | OE45426 | |
| Special Event | AI x Competitiveness | Roma | Roma | Special Event | 13:45 | 15:00 | U.S. leadership hinges on our ability to develop and deploy AI effectively, which will require major investments in infrastructure, an empowered American workforce, and a dynamic, competitive marketplace. Panelists will discuss the strategies and policies that can bridge these global ambitions with domestic priorities.
Panelists: Sharon Goldman, Fortune; Representative Ted Lieu (D-CA); Durga Mulladi, Senior Vice President and General Manager, Qualcomm; Dylan Patel, Founder and Chief Analyst, SemiAnalysis
https://www.sxsw.seedai.org/ | | OE46100 | |
| Screening | 42nd Street | Alamo Lamar | Alamo Lamar 1 | Documentary Feature | 14:00 | 15:31 | A galvanizing sensory trip into the lives of zealous dancers and artists, with a restless appetite for fame, all drawn like moths to its flame. At a time when the police’s malicious tactics clashes head on with Demetal’s unorthodox views and Natasha’s and Maco’s nihilistic approach, a struggle about expression ensues. In a counter-culture fitted to shock and offend the establishment, “La 42” is an unrepentant window into a place and time in the Dominican urban landscape that makes you glad to be alive—all on a 600-meter 42nd street. | Jose Maria Cabral | FS18078 | |
| Screening | 42nd Street | Alamo Lamar | Alamo Lamar 8 | Documentary Feature | 14:00 | 15:31 | A galvanizing sensory trip into the lives of zealous dancers and artists, with a restless appetite for fame, all drawn like moths to its flame. At a time when the police’s malicious tactics clashes head on with Demetal’s unorthodox views and Natasha’s and Maco’s nihilistic approach, a struggle about expression ensues. In a counter-culture fitted to shock and offend the establishment, “La 42” is an unrepentant window into a place and time in the Dominican urban landscape that makes you glad to be alive—all on a 600-meter 42nd street. | Jose Maria Cabral | FS18079 | |
| Special Event | Does every mother count? Maternal health in the post-Dobbs era | 304 E 3rd St | 304 E 3rd St | Special Event | 14:00 | 14:30 | Even before the Dobbs decision – which removed the federal constitutional right to abortion – was passed by the Supreme Court in 2022, more mothers were dying in pregnancy, childbirth, and postpartum in the United States than any other high-resource country, and things have only worsened. Featuring a sneak peek of footage from a yet-to-be-released film about maternal health in the U.S., this panel will examine the state of play for mothers, families, and providers; why maternal health is so precarious at present; and the solutions that exist.
Speakers:
Christy Turlington Burns, Founder & President, Every Mother Counts
Dr. Nikia Grayson, Chief Clinical Officer, CHOICES Center for Reproductive Health; Associate Clinical Professor, UCSF School of Nursing
Dr. Kristin Lyerly, Obstetrician/Gynecologist, Reproductive Rights Activist, Former Candidate for U.S. Congress
Moderator: Galina Espinoza | | OE46188 | |
| Special Event | Future Tech Tour: Craftsmanship Meets Innovation | Austin Convention Center | SXSW Expo - Exhibit Halls 2-4 | Special Event | 14:00 | 15:00 | Aichi and Kyoto are home to some of Japan's most exciting startups, where craftsmanship meets cutting-edge innovation. Join us for a discussion on the future with startups pioneering groundbreaking solutions in fields like new materials, healthcare, defense, drones, and more!
Aichi - Booth 1207
Kyoto - Booth 1317 | | OE45520 | |
| Special Event | The Sunday Roast | UK House @ Palm Door on Sixth | UK House @ Palm Door on Sixth | Special Event | 14:00 | 15:35 | The UK roast dinner meets the US roast in this exclusive SXSW experience of comedy, entertainment, and great food. Hosted by UK Advertising with thanks to BBC Studios, it spotlights humour in UK creativity, storytelling, and advertising. 2024 Edinburgh Comedy Award winner Amy Gledhill headlines a show curated just for SXSW. Expect big laughs, creative leaders, and a Sunday roast like no other, showcasing why humour remains one of advertising’s most powerful tools. https://sxsw.ukaeg.com/ | | OE45727 | |
| Screening | Trans Memoria | Violet Crown Cinema | Violet Crown Cinema 4 | Documentary Feature | 14:00 | 15:12 | Victoria looks back in time to understand her transition and what it is that defines you as a woman. Having lost a close friend she shares her pain and embodied experience with Athena and Aamina, themselves on their own journeys of transition. Together they explore who they were then and who they are today, listening to the ghosts of the past, the laughs of the present and the whispers of the future. | Victoria Verseau | FS18212 | |
| Screening | Trans Memoria | Violet Crown Cinema | Violet Crown Cinema 2 | Documentary Feature | 14:00 | 15:12 | Victoria looks back in time to understand her transition and what it is that defines you as a woman. Having lost a close friend she shares her pain and embodied experience with Athena and Aamina, themselves on their own journeys of transition. Together they explore who they were then and who they are today, listening to the ghosts of the past, the laughs of the present and the whispers of the future. | Victoria Verseau | FS18211 | |
| Session | Angela Chee Book Signing | Austin Convention Center | Room 10C | Book Signing | 14:15 | 14:40 | Angela Chee will be signing copies of “The Power Of The Only-Own Your Voice, Thrive In Any Environment" at the SXSW Bookstore. | Angela Chee | PP1148330 | |
| Screening | Arrest the Midwife | Alamo Lamar | Alamo Lamar 5 | Documentary Feature | 14:15 | 15:37 | As their midwives are arrested, the Amish and Mennonite women of upstate New York break from their traditions as an insular community to become unexpected activists, fighting for systemic change.
With exceptionally rare and intimate access, director Elaine Epstein crafts a powerful David-and-Goliath story of resilience and resistance. Set against the backdrop of America’s maternal health crisis and the erosion of reproductive rights, ARREST THE MIDWIFE is both a poignant portrait of a community in crisis and an urgent call to protect every woman’s right to choose how she brings the next generation into the world. | Elaine Epstein | FS18281 | |
| Screening | Arrest the Midwife | Alamo Lamar | Alamo Lamar 6 | Documentary Feature | 14:15 | 15:37 | As their midwives are arrested, the Amish and Mennonite women of upstate New York break from their traditions as an insular community to become unexpected activists, fighting for systemic change.
With exceptionally rare and intimate access, director Elaine Epstein crafts a powerful David-and-Goliath story of resilience and resistance. Set against the backdrop of America’s maternal health crisis and the erosion of reproductive rights, ARREST THE MIDWIFE is both a poignant portrait of a community in crisis and an urgent call to protect every woman’s right to choose how she brings the next generation into the world. | Elaine Epstein | FS18282 | |
| Session | 2 Cities 5,000 miles apart: The Tale of Austin & Manchester | Austin Marriott Downtown | Waller Ballroom D | Panel | 14:30 | 15:30 | Manchester & Austin have a reputation for being radical, socially conscious and always championing equality and justice. Both are also important economic hubs and magnets of diverse talent, innovators and business leaders that are changing the cities’ fabric. Manchester and Austin continue being two of the most interesting and welcoming places in the world. How in this interconnected society, can cities manage growth and maintain sustainable and inclusive development? Be part of the conversation, hear from inspiring voices that are already changing the world. | Andy Burnham, Bev Craig, Kirk Watson | PP151076 | ✓ |
| Session | “What If” Scenarios (Core Class) | Austin Marriott Downtown | Waterloo Ballroom 4-6 | Presentation | 14:30 | 15:30 | Part of a Multi-day Foresight Master Class Series and Exclusive Certification Opportunity from Amy Webb, her team at the Future Today Institute (FTI), and SXSW. Learn more here.
Understand what is plausible so you can build what is desirable. In this workshop, we will show you how to prototype multiple scenarios that could realistically play out in your industry. Scenarios are narratives that ask “what if” using data and evidence. Creating these narratives will help you answer critical strategic questions: Who could be the winners and losers in various futures? What might we gain or lose in different versions of the future? Where can we play and win given different possibilities? What is our preferred future and how do we make it happen? Led by FTI’s Head of Computing and Technology, Sam Jordan, attendees will be introduced to FTI methodologies that help them explore multiple plausible futures – uncertainties and scenarios. Attendees will learn how to identify uncertainties, how to conduct axes of uncertainty, scenario archetypes and approaches, and how to build a scenario. Attendees will be eligible for a Credential if they attend two of the three Core classes and one Elective class. | Sam Jordan | PP1147527 | ✓ |
| Screening | The Accountant 2 | Hyatt Regency Austin | SXSW Film & TV Theater @ The Hyatt Regency | Narrative Feature | 14:30 | 16:34 | Purchase Public Presale Tickets Here: "The Accountant 2"
When someone close to her is killed by unknown assassins, Treasury Agent Marybeth Medina is forced to contact Christian Wolff to solve the murder. With the help of his estranged but highly lethal brother Brax, Chris applies his brilliant mind and less-than-legal methods to piece together the unsolved puzzle. As they get closer to the truth, the trio draw the attention of some of the most ruthless killers alive — all intent on putting a stop to their search. | Gavin O'Connor | FS18345 | |
| Session | Advancing Creativity: Leveraging Innovation to Transform the Luxury Industry | Austin Convention Center | Room 18CD | Fireside Chat | 14:30 | 15:30 | Embark on an exploration of innovation landscapes through the lens of creativity, witnessing how generative AI and other cutting-edge technologies are revolutionizing the luxury industry. This transformation fuels the ingenuity of Artistic Directors, exemplified by the acclaimed perfumer Francis Kurkdjian. | Mathieu De Fayet, Francis Kurkdjian | PP155916 | ✓ |
| Screening | The Age of Disclosure | Paramount Theatre | Paramount Theatre | Documentary Feature | 14:30 | 16:19 | An unprecedented and revelatory documentary –featuring 34 senior members of the U.S. Government, military, and intelligence community– that reveals an 80-year cover-up of the existence of non-human intelligent life and a secret war amongst major nations to reverse engineer technology of non-human origin. The film exposes the profound impact the situation has on the future of humanity, while providing a look behind-the-scenes with those at the forefront of the bi-partisan disclosure effort.
The timely film comes on the heels of historic bi-partisan Congressional hearings on Unidentified Anomalous Phenomena (UAP, aka UFOs) and Senate proposed legislation for disclosure. | Dan Farah | FS18392 | |
| Session | AI Beyond Borders: Navigating Global AI Implementation | Marlow | Marlow | Panel | 14:30 | 15:30 | Multinational companies face challenges in optimizing their AI investments globally, considering factors like talent, energy, regulations, and politics. A panel moderated by IDA Ireland will discuss AI's impact, new activities, jurisdiction attractiveness, and decision-making for global operations. The discussion is timely due to significant AI investments and evolving regulations like the EU's AI Act, influencing business operations and location choices. | James Farrell, Donal McMahon, Karen Plotkin, Michael Shaughnessy | PP156182 | |
| Session | Beyond Belief: The New Frontier of Entheogenic Churches | JW Marriott | Room 203-204 | Panel | 14:30 | 15:30 | While almost all psychedelic compounds are on Schedule I, entheogenic church founders consider them sacraments protected by the Religious Freedom Restoration Act (RFRA). Are these churches sacred institutions protected by law or are they simply governmental loopholes? Are psychedelics truly drugs of abuse or are they sacramental medicines that can heal and positively transform the lives of those who commune with them? Who gets to decide? In this provocative conversation, we’ll explore these big questions and what happens when religion, law, and psychedelics intersect. | Ismail Ali, Justin LaPree, Sean McAllister, Veronica Perez | PP154804 | ✓ |
| Session | Beyond Productivity: How AI Can Inspire More Meaning at Work | Austin Marriott Downtown | Waller Ballroom C | Fireside Chat | 14:30 | 15:30 | As generative AI transforms the workplace, its potential to boost productivity is clear—but its true value lies beyond efficiency. AI can deepen team connections, eliminate time consuming tasks and free up time for creative, impactful work. In this session, leaders from Canva and Zoom explore how organizations can harness AI to inspire curiosity, spark creativity, and drive meaningful change. Discover how to use AI as a catalyst for aligning work with goals, unlocking team potential, and fostering innovation. | Angela Guzman, Silvia Oviedo Lopez | PP148011 | ✓ |
| Session | The Big C in Cancer Care: Culture | Austin Convention Center | SXSW Expo - Podcast Lounge - Exhibit Hall 3 | Podcast | 14:30 | 15:30 | Check out all events Presented by “Real Chemistry.”
Join a dynamic panel of experts to explore how our cultural environment is intertwined with cancer care, for the better and the worse. We’ll explore how personalized treatments crafted with cultural sensitivity and cutting-edge science can enhance patient outcomes. How collaborations in tech and advocacy can pave the way for earlier, more effective interventions. We’ll envision a future where empathy meets innovation—transforming oncology into a deeply human, inclusive journey. | Carolyn Austring, Ysabel Duron, Meredith Owen | PP156006 | |
| Session | Black Women in Horror: A Perspective on the Present and Future | Austin Convention Center | Room 13AB | Panel | 14:30 | 15:30 | Dive into the evolving role of Black women in horror with our expert panel. We’ll explore historical context, current representation, and groundbreaking media reshaping the genre. Discuss challenges, cultural influences, and industry dynamics that impact Black women in horror. Hear personal stories, industry insights, and visionary changes for the future. Whether you're a fan or a creator, join us for an inspiring discussion on shaping a more inclusive horror landscape. Discover our panelists’ proudest achievements and upcoming projects. Don't miss this insightful conversation on the past, present, and future. | Melody Cooper, Nace Desanders, Carolyn Mauricette, Spade Robinson | PP147030 | |
| Session | Breaking Borders: Fueling America's Next Innovation Wave | Hilton Austin Downtown | Salon F | Fireside Chat | 14:30 | 15:30 | In this fireside chat, Priyanka Kulkarni, Founder & CEO of Casium, joins Forbes' Maneet Ahuja to explore how immigration shapes America's technological future. With immigrants founding over 55% of America's billion-dollar startups yet facing mounting challenges, this timely discussion delves into the intersection of innovation, talent acquisition, and immigration.
Drawing from her decade of experience building AI technologies that serve millions at Microsoft and now as a founder, Priyanka offers unique insights into America's complex relationship with global talent. Her perspective comes at a crucial moment when both employers and immigrant workers navigate unprecedented challenges in the tech sector. | Maneet Ahuja, Priyanka Kulkarni | PP1148282 | ✓ |
| Session | Breaking the Cycle of Toxic Productivity | Austin Convention Center | Room 10AB | Book Reading | 14:30 | 15:30 | In her new book, Israa Nasir shows how the toxic productivity mindset has infiltrated every aspect of our lives - love, work, personal development. This session will offer you deeper insights into the role your emotions play in productivity and how you can feel more fulfilled in life and work.
This session will include reading an excerpt and discussion on the themes of the book and a Q&A. Participants will receive a QR code to access free digital resources as a gift for attending: two bonus chapters (on guilt and burnout), a workbook, and a reading guide. | Israa Nasir | PP151396 | ✓ |
| Session | Building Authentic Connections Through Culture | The LINE | Topaz Ballroom 1-2-3 | Panel | 14:30 | 15:30 | In today’s fast-evolving landscape, brands that lead with cultural awareness and purpose-driven engagement create genuinely connected communities. This session brings together leaders from the travel and lifestyle sectors to discuss how they engage audiences by aligning with shared values, building immersive experiences, and embracing sustainability. Explore how a focus on culture and purpose can deepen brand loyalty, foster authentic connections, and amplify a brand’s impact across diverse online and offline communities. | Kathryn Lundstrom, Ed Mitzen, Graham Nearn, James Thornton | PP155924 | ✓ |
| Session | Celestial Stewardship: Why Space Is Our Planet’s Most Precious Resource | Austin Marriott Downtown | Waterloo Ballroom 3 | Presentation | 14:30 | 15:30 | Orbit may seem distant, but it’s as close as your phone, the next hurricane forecast, and groceries on your table. Space, often seen as the final frontier, is as fragile as Earth’s oceans and forests, threatened by orbital debris and overcrowding. This talk explores how decision intelligence—blending AI, data science, and human insight—can protect life on Earth by safeguarding satellites vital for climate monitoring and global logistics. Are we ready to act as “celestial stewards,” or are we sleepwalking into an environmental crisis above? By uniting AI, TEK, and planetary science, we’ll discuss building a sustainable, equitable, and safe orbital future. | Moriba Jah | PP1147758 | ✓ |
| Session | Changing Your Mind: How Neurocircuitry Can Be Hacked For Better Health | Austin Convention Center | SXSW Expo - Next Stage - Exhibit Hall 4 | Panel | 14:30 | 15:30 | This panel might just change your mind. At the intersection of neuroscience and technology, novel digital treatments are being designed to help rewire brain circuitry. Join us for a conversation centered on Rejoyn, a first-of-its kind treatment in an app and hear from users, healthcare professionals, and experts as they share how this innovative approach is introducing an alternative using a tool that's already within your reach.
Speakers are paid consultants or employees of Otsuka Precision Health, Inc.
Brought to you by Otsuka Precision Health, Inc. | Iman Ahmed, Daniel Carpenter, Saundra Jain, Kelly Uchima | PP156275 | ✓ |
| Session | Connecting with Audiences Beyond the Spotlight | Austin Convention Center | Ballroom B | Panel | 14:30 | 15:30 | Join us for an engaging panel discussion on how the creator economy enables celebrities to transcend traditional stage performances and forge genuine connections with their audiences. This session will explore how celebrities can use their platforms to engage more personally with fans, stepping off the stage and into meaningful interactions. The discussion will include insights from industry experts in podcasting, influencer marketing, and digital media, providing a comprehensive view of how these connections can drive impactful results. Don’t miss this opportunity to gain valuable insights into the intersection of celebrity influence and direct response advertising and learn how to leverage these elements for greater audience engagement and impact. | Rob Cesternino, Heather Osgood, Hilary Shafer, Mattia Verzella | PP155879 | ✓ |
| Session | The Creator Economy's Labor Revolution | Austin Convention Center | Room 6AB | Panel | 14:30 | 15:30 | Despite the astonishing growth of the creator economy, social media creators remain unrecognized as a distinct labor category. This panel explores the unique opportunities and challenges of platform-dependent creative work, including independent employment status, platform volatility, and the emerging risks of AI. We will also examine new forms of creator advocacy and solidarity-building--from boycotts to trade organizations to pay transparency initiatives. | Brooke Erin Duffy, Lindsey Lugrin, Colten Meisner, Kaya Yurieff | PP1147026 | ✓ |
| Session | Designing the Future: An Interactive Workshop | Courtyard Marriott | Rio Grande Ballroom 2 | Workshop | 14:30 | 16:30 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
In an era of accelerating change, mastering foresight can set you apart as the change agent your company or clients need. This workshop equips you with a futurist mindset and practical tools to anticipate shifts, uncover insights, and make impactful decisions. No prior experience is required—just bring your imagination, a passion for evidence-based thinking, and a willingness to challenge assumptions. Leave inspired and empowered to reimagine possibilities and design the future with confidence. | Jod Kaftan, Laura Porto Stockwell | PP150253 | |
| Session | Digital Sovereignty Is the New Influencer Status | Austin Convention Center | Room 5ABC | Fireside Chat | 14:30 | 15:30 | The real power move for creators is ownership and control of their work and livelihoods. This freedom is actually closer for more people than ever before! Learn from two fediverse futurists how decentralized social media facilitates better publishing, community, and business models. These speakers will cover the theoretical and the practical, including how the landscape is evolving in 2025, where creators should focus their energies, and how they might thrive with or without “walled garden” social platforms. | Mike McCue, Molly White | PP147154 | ✓ |
| Session | The Distribution Playbook | Austin Convention Center | Room 17AB | Fireside Chat | 14:30 | 15:30 | The Distribution Playbook is a new open-source educational tool from Seed&Spark and Kinema designed to help filmmakers, video creators, funders, and co-collaborators take the lead in their distribution journeys. This panel of experts will explore the current state of distribution across the entertainment industry, including how to decide the best path for a film, evaluate potential partners, enter negotiations, and understand the economics for every window from theatrical through VOD and beyond. | Emily Best, Christie Marchese | PP155719 | ✓ |
| Session | Documentary Filmmaker Mentor: Avril Z Speaks (Distribution Advocates/Azuspeak Productions) | Austin Convention Center | Room 11B | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Doc Filmmakers, Narrative Filmmakers, Producers/Production. | Avril Z Speaks | PP1147238 | |
| Session | Documentary Filmmaker Mentor: Jeffrey Brown (Big Day Pictures) | Austin Convention Center | Room 11B | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Doc Filmmakers, Producers/Production. | Jeffrey Brown | PP1147814 | |
| Session | Documentary Filmmaker Mentor: Jessica Wolfson (Lost Footage Films, Indeed) | Austin Convention Center | Room 11B | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Doc Filmmakers. | Jessica Wolfson | PP1147269 | |
| Session | Documentary Filmmaker Mentor: Lina Lyte Plioplyte (Lyte Films) | Austin Convention Center | Room 11B | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Doc Filmmakers, Producers/Production, Funding/Artist Support. | Lina Lyte Plioplyte | PP1147243 | |
| Session | Documentary Filmmaker Mentor: Paul Lovelace | Austin Convention Center | Room 11B | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Doc Filmmakers, Producers/Production. | Paul Lovelace | PP1147235 | |
| Session | Documentary Filmmaker Mentor: PJ Raval (Unraval Pictures) | Austin Convention Center | Room 11B | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Doc Filmmakers, Producers/Production. | PJ Raval | PP1147241 | |
| Session | Documentary Filmmaker Mentor: Ron Mann (Films We Like) | Austin Convention Center | Room 11B | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Doc Filmmakers, Narrative Filmmakers, Publicity & Marketing. | Ron Mann | PP1148229 | |
| Screening | Documentary Short Program 2 | Rollins Theatre at The Long Center | Rollins Theatre at The Long Center | Shorts Program | 14:30 | 16:19 | Authentic storytelling that captivates, surprises, and excites. | | FS18063 | |
| Session | Emerging Global Immersive Exhibition Market of East & West | Fairmont | Manchester A | Panel | 14:30 | 15:30 | The new millennium is ushering in rapid innovations in immersive entertainment, with the industry adapting in real-time. Our speakers will delve into this new global paradigm, where technologies such as real-time gaming, XR, and AI are creating new formats of simulation and immersion. Additionally, history has shown that attractions wildly successful in one market can fail to resonate in another. This panel will discuss the key differences in audience behaviors across markets and how producers and exhibition curators adapt to these variations. | Myriam Achard, Jimmy Cheng, Philippe Riviere, Dong Wang | PP149872 | ✓ |
| Session | Emotion by Design: From B2B, B2C, and Everywhere in Between | Courtyard Marriott | Rio Grande Ballroom 1 | Workshop | 14:30 | 16:30 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
In today’s fast-paced digital landscape, creating genuine human connections is essential for brands, whether they operate in B2B, B2C, or spaces that blur the lines in between. This hands-on workshop invites attendees to unlock the transformative potential of emotional storytelling and design to captivate audiences and build lasting loyalty. Join us to uncover fresh, inventive design approaches that transcend the transactional, turning each interaction into a moment that resonates, inspires, and differentiates in a crowded marketplace. | Matt Delbridge, Shana Hale | PP1146853 | |
| Special Event | Empowering Creatives Through Dolby Atmos featuring Jim Eno and autumnal | Rivian Electric Roadhouse | Rivian Electric Roadhouse | Special Event | 14:30 | 15:00 | Explore how Dolby Atmos is revolutionizing music creation – enabling artists, producers, and engineers to craft deeply immersive and emotionally resonant soundscapes. Acclaimed musician, producer, and mixer Jim Eno (Spoon / Public Hi-Fi Studios), Colorado-based indie band autumnal, and Austin artist and musician Sara Houser, a producer of Project Traction Vol. 1, share how they harness Dolby Atmos to push creative boundaries and forge deeper connections with listeners.
This conversation will also highlight the work of Project Traction, a nonprofit dedicated to empowering women and gender-expansive individuals in music production and engineering. | | OE46023 | |
| Session | Event Tech Meet Up | Hilton Austin Downtown | Room 410 | Meet Up | 14:30 | 15:30 | Are you passionate about the intersection of technology and events? Whether you're at the forefront of managing event technologies, actively involved in producing software for event management, or simply intrigued by the innovative world of event tech, this Meet Up is for you.
What to Expect:
-Networking Opportunities
-Industry Insights
-Collaboration Opportunities
Don't miss this opportunity to expand your network, gain valuable insights, and be a part of shaping the future of event technology. | Michael Brown, Jeff Sinclair | PP1147689 | |
| Session | The Evolution of CPG Brand Purpose: Necessity or Luxury? | JW Marriott | Salon 1-2 | Panel | 14:30 | 15:30 | In today’s competitive landscape, every brand is redefining a mission to forge stronger connections with consumers, a crucial endeavor while competing for shelf space. Looking ahead in 2025, the critical query emerges: is a brand's mission indispensable for success? Moreover, can a good product stand on its own merits, regardless of mission? Featuring disruptors in the food & beverage category with diverse opinions on the topic, gain insight into redefining the significance of company missions to connect with consumers on a deeper level. | Jennifer Conrad, John Frost, Jing Gao, Ben Goodwin | PP151543 | ✓ |
| Session | Featured Session: Design in Tech Report 2025: Autodesigners on Autopilot | Austin Convention Center | Ballroom D | Featured Session | 14:30 | 15:30 | As design on autopilot becomes reality through the latest features in Figma, Vercel, Adobe, and AI startups, the 2025 Design in Tech report explores how AI will turn designers into "autodesigners." This shift—where designers train AIs to automate daily work—offers both challenges and opportunities. Reflecting on Muriel Cooper's and William J. Mitchell's pioneering work, we better understand our progress and future. As Steve Jobs said, "You can't connect the dots looking forward; you can only connect them looking backwards." | John Maeda | PP155695 | ✓ |
| Session | Featured Session: Repro Revolution: A Conversation with Rep. Ayanna Pressley | Austin Convention Center | Room 16AB | Featured Session | 14:30 | 15:30 | Join The Emancipator’s Amber Payne and Congresswoman Ayanna Pressley, co-chair of the Abortion Access Task Force, for a thought-provoking fireside chat on the state of reproductive freedom in 2025. Learn about key legislative initiatives and the urgent movement-building steps needed to protect abortion care—now and for generations to come. | Amber Payne, Ayanna Pressley | PP1147042 | ✓ |
| Session | Featured Session: The Future of Action Filmmaking with Robert Rodriguez | Austin Convention Center | Ballroom EF | Featured Session | 14:30 | 15:30 | Join legendary filmmaker Robert Rodriguez as he shares insights into his trailblazing career and the future of action filmmaking. Known for iconic films like El Mariachi, Sin City, Spy Kids, and From Dusk Till Dawn, Rodriguez will offer a glimpse into his creative process, the evolving indie cinema landscape, and filmmaking in Texas. This conversation explores creativity, business, fan engagement in film, and a sneak peek at Robert’s exciting new venture – soon to be revealed! | Alexis Garcia, Robert Rodriguez | PP1148422 | ✓ |
| Session | Featured Speaker Connect: Elizabeth Monteleone | | | Speaker Connects | 14:30 | 15:30 | Speaker Connects are an opportunity to join a limited number of attendees for an intimate discussion with SXSW Speakers. Come brainstorm new ideas and engage in conversation in this unique format. Advance sign-up is required and will be limited to primary access only. An RSVP does not guarantee a spot for this Speaker Connect session. If selected to participate you will receive a confirmation via email. In order to RSVP, please log into schedule.sxsw.com with your registration linked.
Elizabeth Monteleone has served as the Bumble Inc. Chief Legal Officer and Secretary since June 2024. Ms. Monteleone was the first U.S.-based in-house legal counsel for Bumble, and has been with the Company for 6 years. After serving in progressively more senior legal positions, she most recently served as the Bumble Inc.'s Assistant General Counsel and Assistant Secretary. Prior to joining Bumble, Ms. Monteleone was a member of the corporate, securities and M&A practice at Winstead PC from 2016 to 2018. Ms. Monteleone began her career at Proskauer Rose LLP in 2014. Ms. Monteleone holds a B.A. in Foreign Affairs from The University of Virginia, and a J.D., summa cum laude, from Case Western Reserve University School of Law. | Elizabeth Monteleone | PP1148209 | |
| Session | Federal Mashup Labs: VC, Industry, Government | Hilton Austin Downtown | Salon G | Panel | 14:30 | 15:30 | The Federal Mashup Lab explores the intersection of Venture Capital, Industry, Federal Government, and Entrepreneurship. We unpack how founders can license differentiated federal technology, add their innovative ideas on top of licensed tech by way of the USPTO's Pro Bono IP services, and position themselves to land state and federal appropriations. Moreover, we unpack innovative de-risking strategies for VCs, ways Fortune 500 companies can augment R&D spend, and identify profitable growth opportunities by partnering with federal agencies and entrepreneurs. | Paul Campbell, Jamela Mavrakis, James Patterson | PP155816 | ✓ |
| Session | Filmmaking 2.0 - Powering a Future for Indie Films | Austin Convention Center | Room 12AB | Panel | 14:30 | 15:30 | Indie films foster innovative storytelling with the power to reach more diverse audiences and create stars. This session delves into the new tech and financing opportunities helping more indie films get made. The team behind Those About to Die, Time Bandits and the forthcoming 2040 discuss how real-time tools and virtual production are democratizing access to indie filmmakers, enhancing creative possibilities and productive value all while streamlining and cutting costs. We’ll also discuss new models facilitating independent production, and how cinemas are becoming key players in distribution. | Annalise Davis, Ben Lumsden, Miles Perkins | PP146538 | ✓ |
| Session | From Clicks to Careers: Marketing & Branding to Recruit Gen Z | Austin Marriott Downtown | Waller Ballroom AB | Panel | 14:30 | 15:30 | How young people learn about careers is changing fast. Gen Z wants more than a job description. They’re sourcing career advice and insider information from #careertok and subreddits. As digital natives, they expect a first-person, behind-the-scenes take on a potential employer. Employers--facing tight labor markets and a graying workforce--must embrace new ways to recruit or they’ll miss an entire generation of talent. As marketers know, it’s never too early to start building a relationship with customers. Learn how Marcom and talent pros are building brands that attract the talent they need. | Eleanor Hawkins, Katherine Kelly, Mary Streetzel | PP153108 | ✓ |
| Screening | Fury | Violet Crown Cinema | Violet Crown Cinema 3 | Narrative Feature | 14:30 | 16:17 | Alex a young actress, is raped at a New Year's Eve party but cannot identify her attacker. When she turns to her brother Adrian for help and support, he reacts by questioning and pressuring her.
Alex distances herself from her brother and everything she knows. For a year she lives in solitude with disgust, shame and guilt. Adrian, consumed by rage, makes his own decisions on an increasingly dark path, far from what Alex needs. Meanwhile, she finds in theatre the only way to channel her pain and anger, playing the vengeful character of Medea. | Gemma Blasco | FS18181 | |
| Screening | Fury | Violet Crown Cinema | Violet Crown Cinema 1 | Narrative Feature | 14:30 | 16:17 | Alex a young actress, is raped at a New Year's Eve party but cannot identify her attacker. When she turns to her brother Adrian for help and support, he reacts by questioning and pressuring her.
Alex distances herself from her brother and everything she knows. For a year she lives in solitude with disgust, shame and guilt. Adrian, consumed by rage, makes his own decisions on an increasingly dark path, far from what Alex needs. Meanwhile, she finds in theatre the only way to channel her pain and anger, playing the vengeful character of Medea. | Gemma Blasco | FS18180 | |
| Session | The Future of Care: The Rise of Patient-Centered Clinical XR | JW Marriott | Salon BC | Panel | 14:30 | 15:30 | The past year has seen tremendous strides happen in clinical XR. Between the world's largest study on XR and dementia, a game-changing FDA approval for an XR therapeutic, and continued scaling of patient-centered XR deployments, one thing is clear: immersive technology is dramatically improving our ability to deliver patient-centered care. In this discussion, industry leaders will dissect why a technology-based approach to healthcare treatments is positively changing humans’ bid for connection, and in turn, is shifting society’s relationship with XR technology. | Nicole Caputo, Kyle Rand, Skip Rizzo, Josh Sackman | PP148657 | ✓ |
| Session | The Future of Mega Events: What Comes After Paris Olympics? | Austin Convention Center | Room 8ABC | Fireside Chat | 14:30 | 15:30 | The Paris 2024 Opening Ceremony marked a historic turning point: a spectacle held outside a stadium, where the city itself became the stage for an immersive, unprecedented experience. A logistical, security, narrative, and technological tour de force that redefined how we experience a mega event.
What innovations can we expect in the coming years for future global events? How will emerging technologies, immersive storytelling, and shifting audience expectations reshape tomorrow's spectacles? | Thomas Jolly, Yona Panazol, Thierry Reboul | PP1148013 | ✓ |
| Session | The Future of Storytelling: A Middle Eastern Series (Part 2) | Museum of the Future | Museum of the Future | Fireside Chat | 14:30 | 15:30 | As the global entertainment industry continues to evolve, the dominance of Hollywood is increasingly challenged by diverse voices from around the world. This session dives into the rise of Middle Eastern storytelling and its powerful influence on global cinema. We’ll explore how writers and filmmakers from the region are breaking stereotypes, offering fresh perspectives, and challenging the status quo. From rich cultural heritage to innovative modern tales, Middle East creatives are shaping the future of storytelling and offering perspectives that are more inclusive, nuanced, and authentic. | Amani Al Aidroos, Sara Hamdan | PP156041 | |
| Session | Ghosts in the Machine: Reconstructing the 1906 Atlanta Race Massacre Through Augmented Reality | Fairmont | Manchester B | Panel | 14:30 | 15:30 | Bringing the 1906 Atlanta Massacre to life through augmented reality presents both technical and artistic challenges—especially when recording technologies require performers to be confined to a small performance space. This session explores the creative process behind translating this pivotal but under-taught history into an immersive AR experience. We will discuss the deep research required to uncover the truth about the massacre and the role of media complicity, which holds striking parallels to today’s disinformation landscape. | Bryonn Bain, Gina Belafonte, Nonny De La Pena, Alton Glass | PP1148234 | ✓ |
| Session | Harnessing The Power of Complexity, Imagination and Design | JW Marriott | Salon 6 | Panel | 14:30 | 15:30 | The universe-as-machine metaphor has served us well. It has made Mars rovers and brain surgery possible. But this mechanistic lens now greatly limits our problem-solving potential. Because it’s not how the universe actually works. The most complex challenges of our time are not linear, they are more like living systems. Think: cells, bodies, ant colonies, economies. And the science of complexity holds the key to better addressing them. Let's use a new metaphor to guide us forward in imagining and designing solutions for products, people and planet, far beyond our current limitations. | Tracy Deluca, Neil Theise, Cassandra Vieten | PP151010 | ✓ |
| Session | How Brands Build Momentum when the Internet is Full of Zombies | JW Marriott | Salon FG | Panel | 14:30 | 15:30 | In a world where everything is increasingly niche, and the internet is full of zombie bots, it’s harder than ever for brands to build momentum. Join a panel of speakers across brand, entertainment and creativity to find out how brand's create 'a moment' in 2025. From Sam Spencer’s work creating a Brat summer with Charli XCX to Georgia Wagstaff’s role in making adidas synonymous with stars like Jude Bellingham and Stormzy, we look at the ingredients necessary for brands to become momentous. | Dan Salkey, Sam Spencer, Georgia Wagstaff | PP152203 | ✓ |
| Session | Last Night A DJ Saved My Pitch | Courtyard Marriott | Brazos I-II-III | Workshop | 14:30 | 16:30 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
Great DJing and great pitching/presenting have a lot in common. Using a live DJ set as the guide to an interactive talk, Kit will guide you through the shared techniques of brilliant DJing and pitching/presenting, from seamless transitions to finding your rhythm, from building anticipation to surprising your crowd. Then you’ll put what you’ve learned into practice to craft a killer pitch presentation. This session will take you on a journey through musical history, psychology, and entertainment, and you’ll leave with a stack of practical techniques to smash your next pitch or presentation. | Kit Altin | PP155699 | |
| Session | Leading in Uncertainty: The Middle Manager Playbook | The LINE | Onyx Ballroom 1/2/3/4 | Panel | 14:30 | 15:30 | In just a few short weeks, new executive orders and policy shifts have already begun reshaping the workplace landscape, leaving many employees wondering where they stand. For middle managers—who are often the bridge between leadership and employees—this uncertainty is paralyzing. Teams are looking for direction, clarity, and reassurance, yet many middle managers themselves feel unprepared to navigate this moment.
This session will offer a strategic approach to leading through uncertainty, equipping middle managers with tools to stay grounded and provide stability for their teams | Keshia Neal, Alyscia Raines, Taylor Thomas | PP156505 | ✓ |
| Session | Life With Machines: The Best and Worst of A.I. | Austin Convention Center | Room 9ABC | Panel | 14:30 | 15:30 | Between destroying all the machines and surrendering to the Matrix is where most of us will land. This panel grapples with the impact of A.I. on our democracy, jobs, cocktails and more. Each panelist will share perspectives from Hollywood to the E.U., as parents, pet owners, and most importantly, humans. We’ll invite audience-provided A.I. wins and fails gathered before and during the panel. We'll highlight the most actually-useful and actually-horrible applications while grounding our commentary in the space between hype and fear. There will be jokes. One of the panelists may even be an A.I. | Rahaf Harfoush, Matt Klinman, Baratunde Thurston, BLAIR | PP151358 | ✓ |
| Session | Location Matters: Optimizing America's Energy Transition | Hilton Austin Downtown | Salon A | Panel | 14:30 | 15:30 | The areas of the U.S. facing some of the severest impacts of climate change and fossil fuel energy production have the least access to the benefits of clean power. The fragmented U.S. grid allows for huge variations in the mix of power generation sources across regions, and results in deep disparities in emissions intensity, pollution, and health outcomes. This panel will outline how emissionality, a measurement of the relative benefits of a renewable energy project based on location, can help site solar projects in areas where they have the most economic, environmental, and health impact. | Joe Azar, Laura Corso (Cirincione), Andrew Peterman, Laura Zapata | PP150195 | ✓ |
| Special Event | Maker Space: How to Use Notion to Organize and Operate Your Business | Austin Convention Center | SXSW Expo - Networking Lounge | Special Event | 14:30 | 16:00 | Join us for a hands-on session to supercharge your business with Notion! Learn to build scalable workflows, manage teams, and track metrics in one place. Get actionable strategies and startup-ready templates to move faster and scale smarter. Stop by our Maker Space office hours afterward to get your Notion questions answered by Certified Notion Consultants and leave with ready-to-implement solutions. | | OE45737 | |
| Session | Mentor Session: Angela Cohen (Charley Bear Productions) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in XR, Storytelling, Immersive Technology. | Angela Cohen | PP1147391 | |
| Session | Mentor Session: Desmar Walkes (Austin Public Health) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Policy. | Desmar Walkes | PP1147635 | |
| Session | Mentor Session: Eloise Singer (Singer Studios) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Game Development, Immersive Technology, Storytelling, XR. | Eloise Singer | PP1147131 | |
| Session | Mentor Session: Jasmin Joseph-Chazan (Nucleate / Harvard Medical School) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Nonprofits, MedTech, "Diversity, Equity & Inclusion". | Jasmin Joseph-Chazan | PP1147145 | |
| Session | Mentor Session: Joe Trahan (Tony Fay Public Relations) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Journalism, Marketing/Advertising/PR, Nonprofits, Sports, Storytelling. | Joe Trahan | PP1147381 | |
| Session | Mentor Session: Josh Hardman (Psychedelic Alpha) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Journalism, Business Development, Entrepreneurship. | Josh Hardman | PP1147124 | |
| Session | Mentor Session: Katherine Miller (Hot Topic) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Marketing/Advertising/PR, Fashion/Retail, Content Strategy/Production. | Katherine Miller | PP1147056 | |
| Session | Mentor Session: Laurel Prime (Google) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Artificial Intelligence/Machine Learning, Entrepreneurship, Product Management/Development. | Laurel Prime | PP1147066 | |
| Session | Mentor Session: Manesh Girn (University of California, San Francisco) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Content Strategy/Production, Entrepreneurship. | Manesh Girn | PP1147125 | |
| Session | Mentor Session: Marisa Sechrest (Altair Entertainment) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Content Strategy/Production, Storytelling, Immersive Technology. | Marisa Sechrest | PP1147397 | |
| Session | Mentor Session: Melissa Doman, MA (Melissa Doman, LLC) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Future of Work, Entrepreneurship, "Diversity, Equity & Inclusion". | Melissa Doman, MA | PP1147437 | |
| Session | Mentor Session: Shondra Washington (TBC Capital) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Business Development, Entrepreneurship, Funding. | Shondra Washington | PP1147188 | |
| Session | Mentor Session: Simone Kliass (XRBR (The Brazilian Extended Reality Association) / IAB Brasil) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in XR, Marketing/Advertising/PR, Entrepreneurship. | Simone Kliass | PP1147135 | |
| Session | Mentor Session: Trevor Russo (Xebec, Inc.) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, Business Development. | Trevor Russo | PP1147449 | |
| Session | Moonshot & the Next Generation of Changemakers | Hilton Austin Downtown | Salon K | Panel | 14:30 | 15:30 | Forget the usual tech talk—this session is about young visionaries shaping the future now. Join Yemi A.D. as he introduces trailblazers redefining AI, sustainability, space, and deepfake forensics.
Meet Maty Bohacek, a Stanford researcher protecting global leaders from AI threats; Simon Klinga, who launched a SpaceX satellite before 18. Yasmine Abdu is using AI to fight food waste, while Mikey Pasciuto is reshaping sustainability.
This is a front-row seat to the future. Get inspired and see how emerging tech is driving real change. | Yasmine Abdu, Yemi A.D., Matyas Bohacek, Simon Klinga, Mikey Pasciuto | PP1147945 | ✓ |
| Session | Moral Algorithms, Major Gains: The ROI of Ethical AI | JW Marriott | Salon 5 | CLE | 14:30 | 15:30 | Discover why doing the right thing with AI isn't just ethical—it's profitable. Join us in a dynamic session that reveals how integrating ethical AI into your business strategy can skyrocket your bottom line. Learn how companies are turning ethical considerations into competitive advantages, enhancing brand trust, and driving innovation. Walk away with actionable insights on leveraging ethical AI to not only meet compliance standards but to outperform the competition and achieve greater financial success. | Kay Firth-Butterfield, Karen Silverman | PP1146597 | |
| Session | NASA Uses Space Tech To Tackle Earth's Food & Water Issues | JW Marriott | Salon 3-4 | Panel | 14:30 | 15:30 | In this era of satellite technology, Earth-observing data plays a crucial role in managing food production, farming, and water resources. NASA uses satellite data and advanced technology to gain profound insights into Earth's systems and the vital environments that sustain us with food and water. By utilizing space-based observations, cutting-edge computer modeling, and AI/ML, NASA collaborates with partner agencies, organizations, farmers, ranchers, fishermen, and global decision-makers to address the challenges related to food and water on Earth. | Brad Doorn, Erin Jephson-Urquhart, Karen St. Germain, Joseph Westlake | PP152373 | ✓ |
| Session | The Next Generation: Youth Leaders Fighting Authoritarianism | Austin Marriott Downtown | Waller Ballroom EF | Panel | 14:30 | 15:30 | This panel will include some of the world’s most innovative and courageous young leaders who are pushing back against dictators and anti-democratic movements. Democracy activists and political leaders, who have faced violence, jail, and oppression will share how they have worked to mobilize civil society and marginalized populations to push back against authoritarian practices in an effort to defend democracy in key locations in Africa, Asia and the Western Hemisphere. They will share their first-hand accounts of what they face and why they risk their lives in defense of their fellow citizens. | Sunny Cheung, Evelyn Farkas, Takudzwa Ngadziore, Andrea Villagran | PP154880 | ✓ |
| Session | 'On with Kara Swisher' Live Featuring Chelsea Handler | Austin Convention Center | Ballroom A | Podcast | 14:30 | 15:30 | Check out all events Presented by “Vox Media.”
Join award-winning journalist Kara Swisher for a live taping of On with Kara Swisher, where she’ll sit down with comedian Chelsea Handler for a wide-ranging conversation about her new memoir, “I’ll Have What She’s Having,” turning 50, and how she built a career to last by balancing the vulnerable with the outrageous. | Chelsea Handler, Kara Swisher | PP156386 | |
| Session | Power of Hype - Immersive Advertising in Gaming | Fairmont | Manchester EE | Fireside Chat | 14:30 | 15:30 | Explore the video game hype cycle with insights from industry experts on building anticipation and managing expectations. This chat will focus on the best practices for creating buzz and sustaining excitement from initial teasers to post-launch. Learn how to amplify game releases, innovative marketing techniques, and the future of game brand integration. Discover how to set realistic expectations and keep players engaged without over-promising. Through case studies and expert analysis, attendees will gain actionable strategies for crafting compelling hype campaigns. | Geoff Keighley, Gregory Off | PP153556 | ✓ |
| Session | Power of the Portfolio: How Brands Stay Future-Ready | The Thompson Hotel Austin | Red River Ballroom | Panel | 14:30 | 15:30 | Balancing heritage and innovation is key to keeping iconic brands relevant in a rapidly evolving marketplace. This panel explores how leading brands refine their identities, leverage consumer insights, and integrate into culture while staying true to their core values. As part of PMC's Marketing Leadership Summit, this panel will cover everything from bold rebrands to strategic partnerships, join us and discover how portfolio brands navigate change and position themselves for the future. | Charlotte Blank, Steve James, Susan Rienow, Ramin Setoodeh | PP1148252 | ✓ |
| Session | Preparing for a Quantum Leap | Austin Marriott Downtown | Waterloo Ballroom 1-2 | Panel | 14:30 | 15:30 | Quantum technology, still largely in its experimental phase, holds transformative potential across multiple sectors, yet the focus remains predominantly on making quantum systems operational and practical. As we inch closer to unlocking its full capabilities, the implications for fields like pharmaceuticals and climate science to cybersecurity to logistics are profound, promising to revolutionize how we manage, secure, and optimize a vast array of processes and systems. | Jeannette Garcia, Lara Jehi, Curtis Priem, Martin Schmidt | PP153863 | ✓ |
| Session | Psychedelics, Design & Innovating for Regenerative Futures | JW Marriott | Room 201-202 | Fireside Chat | 14:30 | 15:30 | Can psychedelics support sustainable design? This session explores how psychedelic experiences might revolutionize design by unlocking new modes of perception, offering fresh paradigms for addressing complex challenges. Discover the potential of psychedelics to enhance creativity and problem-solving skills, fostering meaningful change in cultures, systems, and technologies. This discussion connects psychedelic research with design innovation, providing insights on tackling pressing global issues and highlighting the transformative potential of psychedelics in shaping our future. | Joe Moore, Alexandra Plesner | PP155458 | ✓ |
| Session | Q&A Stage: Kass Lazerow and Michael Lazerow | Austin Convention Center | SXSW Expo - Q&A Stage - Exhibit Hall 2 | Presentation | 14:30 | 15:30 | The Q&A Stage is the ultimate destination for unscripted sessions with notable industry experts. This unique format allows registrants to engage directly with speakers, gaining insights and answers on a wide range of topics.
Kass Lazerow is a serial entrepreneur, investor, company builder and mentor, best known as the cofounder and Chief Operating Officer of Golf.com and Buddy Media. After selling Golf.com to Time Warner in 2006, Kass cofounded Buddy Media, the leading social media marketing platform that sold to Salesforce in 2012 for $745 million. Since then, she has focused on providing capital, advice and operations support to close to 100 early-stage startups. Kass lives in New York City and the Hudson Valley with her husband (Mike) and three children (Myles, Cole, and Vivian) and two rescue dogs (Cece and Gizmo).
Mike is a serial entrepreneur and investor best known as the cofounder of Golf.com and Buddy Media. After selling Golf.com to Time Warner in 2006, Mike cofounded Buddy Media, the leading social media marketing platform that sold to Salesforce in 2012 for $745 million. Since then, he has focused on providing capital and advice to the world’s most innovative founders. Mike has supported close to 100 early-stage startup founders. He has served as angel investors and advisors to Scopely, which sold to Savvy Games for $5 billion in 2022, and Liquid Death, the canned water company whose “evil mission” is to make people laugh and get more of them to drink healthy beverages more often, all while helping to kill plastic pollution. | Kass Lazerow, Michael Lazerow | PP1148434 | |
| Session | Round Table: Funding/Artist Support: Darrien Michele Gipson, Gregory Kallenberg, and Holly Herrick | Austin Convention Center | Room 15 | Round Table | 14:30 | 15:30 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked.
An extension of our popular Mentor Sessions, our Round Table Sessions not only allow attendees to learn from the industry experts that sit at each of the three tables in this session but they also allow attendees to learn from the questions and experiences of their peers as well. This Round Table Session will bring together industry experts and SXSW attendees for an enlightening discussion on Funding/Artist Support. | Darrien Michele Gipson, Holly Herrick, Gregory Kallenberg | PP1147274 | |
| Session | Sentient Design: AI and Radically Adaptive Interfaces | JW Marriott | Salon 7 | Presentation | 14:30 | 15:30 | Sentient Design is the already-here future of intelligent interfaces—AI-mediated experiences that feel almost self-aware in their response to user needs. Instead of treating AI as a tool, Sentient Design invites you to use AI as a design material: What does it mean to weave intelligence into an interface? Static presentation gives way to radically adaptive user experiences conceived in real time. This lively session gives you the framework and examples to create intelligent interfaces in your own practice—right now, today—building remarkable experiences with AI while contending with its risks. | Josh Clark, Veronika Kindred | PP1147196 | ✓ |
| Session | Shooting Documentaries Solo | Courtyard Marriott | Guadalupe | Workshop | 14:30 | 16:30 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
As commercial documentaries get bigger and slicker, do independent filmmakers have any chance of competing for funding and eyeballs? Or is it the opposite? Is now the perfect time for David to slay Goliath? The tools it takes to make premium documentaries are more accessible. The elements that distributors are craving (access, emotion, character) are easier for indie filmmakers to capture. Maybe now is the time for one-person bands to thrive? This workshop is a hands-on demo of the best gear for shooting documentaries solo and a conversation about the value of being a combo shooter/director. | Margaret Byrne, Will Thwaites | PP147065 | |
| Session | Small Agency Meet Up | JW Marriott | Brazos Room | Meet Up | 14:30 | 15:30 | If you work at a small creative agency, you know that it sometimes takes more (or different) people than you have on staff to make your big ideas a reality. You have go-to partners and collaborators and regularly navigate complex systems, making the concept-to-creation pipeline feel seamless for your clients, but you always need to make new connections to bolster that network. This is a space to meet and connect with other small agency innovators to share stories, gain insight, and find new collaborators for your projects! | Jessica Creane, Yiming Hua | PP148297 | |
| Session | Social Media in the Era of Cyber Threats, AI and Misinformation | Hilton Austin Downtown | Salon J | Fireside Chat | 14:30 | 15:30 | Time spent online is a massive part of modern life and a huge percentage of that time is spent on social media. That also makes it one of the most appealing attack vectors for bad actors. In this session, experts with experience leading security for major social networks, building cybersecurity defenses, and legislating cyberlaw will discuss the greatest threats facing social networks today, how those networks are protecting themselves and their users, and how those users can play their part to help protect themselves. | Stephen Boyer, Roland Cloutier | PP153228 | ✓ |
| Session | Social Media Marketing is Dead: Long Live Gaming | JW Marriott | Salon E | Presentation | 14:30 | 15:30 | Over half of brands that have ever entered virtual worlds did so in 2024. Brands are waking up to the new reality that Gen Z and Gen A aren't socializing on social, they're hanging out in immersive games - spending more time on Roblox and Fortnite than YouTube and TikTok combined. And brands are capitalizing on this. We'll reveal the 2024-25 data behind a channel that will define brand marketing for the next quarter of this century, from UEFA and Versace's community building and engagement on Fortnite, to Walmart and Paris Hilton's real-world commerce and loyalty enrolment on Roblox. | Charles Hambro | PP153939 | ✓ |
| Session | SXSW Pitch: Enterprise, Smart Data, FinTech & Future of Work
| Hilton Austin Downtown | Salon DE | Pitch Event | 14:30 | 15:30 | SXSW Pitch is a platform that allows early-stage technology startups to pitch their product and/or services to industry technology experts, high-profile media personnel, and venture capitalists/angel investors.
Enterprise, Smart Data, FinTech, & Future of Work Technologies that increase productivity for businesses and/or individuals by simplifying informational data through automation and/or new workflows and analytics. These startups may have applications in the future of work, data collection, management, organization, big data simulation, analysis, data visualization and presentation, interpretation, privacy and security, predictive analytics, payments, cryptocurrencies, money-sharing platforms, fraud protection, open banking, Machine Learning Operations, cognitive computing, APIs, personalization, supply chain, business communications, project management, payments, human resources, cloud computing, and augmentation across industries such as business, finance, advertising, and more.
The Enterprise, Smart Data, FinTech & Future of Work Technology category winner will be announced at the SXSW Pitch Awards Ceremony on Sunday, March 9, at 6:30 pm in Salon H on the 6th floor of the Hilton Austin Hotel.
Also, attendees can make face-to-face connections with all 70+ SXSW Pitch finalists for 2025 at the special “Meet the Finalists” event on Monday, March 10, at 10:30 a.m.to 12:30 p.m. at Griffin Hall on the 2nd floor of the JW Marriott.
FINALISTS
Fazeshift
San Francisco, CA
AI Agent for Accounts Receivable
Launch Ahead AI
Tulsa, OK
Launch Ahead, founded by visionary entrepreneur and advocate Amnoni Myers, who brings lived experience in foster care, empowers youth with tools to thrive as they transition into adulthood.
Polygraf AI
Austin, TX
Polygraf.ai offers an agentic AI DLP infrastructure for secure data transactions, enabling organizations to adopt AI tools without risking exposure and maintaining content provenance.
Safebooks AI
San Francisco, CA
Safebooks is the world's first financial data governance platform designed to help finance teams validate and substantiate the integrity, completeness, and accuracy of all transactions, across all systems, in real time.
Springboards
Sydney, Australia
Springboards is a creative tool to inspire—not give you the answer. Built for advertising and marketing pros, it’s a suite of generative AI tools designed around a traditional agency workflow to keep humans in the creative equation.
ALTERNATES
MasRefund
Raleigh, NC
MasRefund takes the fear and complexity out of filing taxes by making it as easy as uno, dos, tres!
Trez
Houston, TX
Trez is the first U.S. Latino-focused financial tech stack empowering Latino SMBs with culturally relevant payroll and financial solutions.
Viva Benefits
Austin, TX
Viva empowers housing partners to offer life-changing benefits to renters - like access to doctors, tutors for kids, cash back to save, and grants to help buy homes. | Kelly Ford, Artur Gushiken, Arlan Hamilton, Mohanjit Jolly, Anu Puvvada | PP1146973 | |
| Session | Tailored Therapies: Healthcare That’s as Unique as You Are | JW Marriott | Salon D | Fireside Chat | 14:30 | 15:30 | Advances in science and technology are opening new possibilities for discovering, developing, and deploying personalized medicines to deliver the best results. But as innovation accelerates, this fireside chat addresses a key question: how do we ensure our healthcare system keeps up with this shift in care delivery? We’ll dissect barriers, explore disruptive innovations like AI in healthcare, and propose bold strategies to move beyond a “one size fits all” approach to fulfill the promise of precision medicine. | Debra Patt, Troy Sarich | PP156081 | ✓ |
| Session | Turning Insights into Magic | Austin Convention Center | Room 18AB | Fireside Chat | 14:30 | 15:30 | Join Drybar Founder and Best-Selling Author, Alli Webb, for a deep dive on entrepreneurship and how to take an insight and turn it into a business. Alli will discuss how she has created and led experiential brands by leaning into key insights to create brands that disrupt. Alli will expand on how she leverages confidence, willingness to try and entrepreneurial instincts to propel her forward. She will divulge the lessons she learned along the way and share her evolved philosophy on her path to success and how there is always magic in the mess. | Cristina Montemayor, Alli Webb | PP1148410 | ✓ |
| Session | Urbanists and City Makers Meet Up | Hilton Austin Downtown | Room 406 | Meet Up | 14:30 | 15:30 | Urbanism, SXSW, and Austin are an inseparable pairing! This is a meet up for people working in or interested in urban planning, urban design, public transit, placemaking, urban administration, community building, and related fields. In the meet up, we will have a round of self introduction followed by some light, interactive networking activities. We will also discuss urbanism in Austin, and provide a platform for attendees to propose walks and outings to see new and historic projects that make up Austin’s urban fabric. | Nick Kaufmann, Raphaela Mak | PP149401 | |
| Session | Wrangling the Wild West of AI: A Mock Negotiation | Hilton Austin Downtown | Salon C | Panel | 14:30 | 15:30 | Implementing effective AI solutions in your company is critical in today’s economy, but where do you begin and how do you wrangle the right providers? This session will explore important business and legal considerations, such as data usage, IP ownership, brand image, regulatory compliance and consumer complaints when acquiring an AI solution for your company. This panel session, presented by expert attorneys, will feature a dynamic mock contract negotiation between an AI solution provider and an entertainment venue and ticket seller hoping to optimize customer sales and engagement. | Anne Friedman, Lexi Lutz, Spencer Rubin, Brock Rutter | PP152794 | ✓ |
| Special Event | AI x Open Innovation | Roma | Roma | Special Event | 14:45 | 16:00 | Open models and open data are a powerful catalyst of economic and social benefits in AI. Panelists will explore how open innovation is reshaping the AI landscape and explore policy and strategic initiatives that can enhance robustness and collective progress in the AI ecosystem.
Panelists: Tammy Haddad, Founder, Washington AI Network (Moderator); Michael Richards, Senior Director, Policy, U.S. Chamber of Commerce; Polina Zvyagina, Director, AI Policy & Governance, Meta; Joshua New, Director of Policy, SeedAI.
https://www.sxsw.seedai.org/ | | OE46099 | |
| Session | Anne Marie Anderson Book Signing | Austin Convention Center | Room 10C | Book Signing | 14:45 | 15:10 | Anne Marie Anderson will be signing copies of “Cultivating Audacity" at the SXSW Bookstore. | Anne Marie Anderson | PP1148331 | |
| Screening | Government Cheese | ZACH Theatre | ZACH Theatre | TV | 14:45 | 15:57 | Purchase Public Presale Tickets Here: "Government Cheese"
“Government Cheese” is a surrealist family comedy set in 1969 San Fernando Valley that tells the story of the Chambers, a quirky family pursuing lofty and seemingly impossible dreams, beautifully unfettered by the realities of the world. When Hampton Chambers is released from prison, his long-awaited family reunion doesn’t go quite as he’d planned. During his absence, Hampton’s wife, Astoria, and sons, Einstein, and Harrison, have formed an unconventional family unit, and Hampton’s return spins their world into chaos. | Paul Hunter, Aeysha Carr, Paul Hunter | FS18088 | |
| Screening | Odyssey | Alamo Lamar | Alamo Lamar 9 | Narrative Feature | 14:45 | 16:35 | Odyssey follows Natasha Flynn, a sharp-tongued, coke-fuelled London estate agent, who juggles debts, danger, and deception. Her seemingly glossy life—flashy clothes, posh loft apartment, and endless champagne—hides a spiralling mess of broken dreams, addiction and a business on the brink of collapse. Enter Dan and Will, smooth-talking loan sharks with a sinister edge. Their offer? Easy cash, if she hides a kidnapped fellow estate agent. What follows is a wild, neon-soaked ride through London’s seedy underbelly, as Natasha searches for The Viking, an old ally with violent tendencies. A bloody, chaotic showdown ensues, leaving bodies—and morals—shattered. | Gerard Johnson | FS18184 | |
| Screening | Starman | AFS Cinema | AFS Cinema | Documentary Feature | 14:45 | 16:10 | Purchase Public Presale Tickets Here: "Starman"
Are we alone in the universe? For over half a century, legendary NASA engineer and best-selling science fiction author, Gentry Lee, has explored every aspect of this question in the realms of space science, robotic exploration and the human imagination. At age 82, he has come to a revelatory conclusion. | Robert Stone | FS18377 | |
| Networking | Happy Hour with SXSW London | Austin Convention Center | SXSW Expo - Exhibit Halls 2-4 | | 15:00 | 16:00 | Join us for a drink at Happy Hour and learn more about the inaugural SXSW London, June 2-7 2025. Stocks are limited on a first come, first served basis. | | OE46246 | |
| Showcase | Pedal Steel Noah | Auditorium Shores | Auditorium Shores | Rock | 15:00 | 15:30 | 17-year-old Austin-based musician Noah Faulkner has captivated audiences with daily Instagram videos featuring his pedal steel covers of ‘80s and ‘90s hits, often joined by his brother Nate on bass and their dog Kara.
Noah's fan base boasts legends like R.E.M., Johnny Marr, Peter Hook, Frank Black, Neko Case, Duran Duran, and more. Over the past year, he has played onstage with the Polyphonic Spree and Modest Mouse, toured the country with his band, and was featured in The New York Times for his rising influence.
In August 2024, Noah made his Grand Ole Opry debut, invited by Vince Gill to perform Buck Owens' classic “Together Again.” Despite never playing it before, he delivered a flawless rendition, earning a standing ovation for his unforgettable performance. | | MS62621 | |
| Screening | Spy High | Alamo Lamar | Alamo Lamar 3 | TV | 15:00 | 17:29 | Check out the Conference Session The Art of the Doc Pitch: Spy High
A four-part series from Mark Wahlberg's Unrealistic Ideas, Spy High explores the story of 15-year-old Blake Robbins, whose entire life changed when he was called into his high school principal's office and accused of selling drugs - the evidence to back the claim being a photo of him taken in his bedroom. Blake and his family filed a lawsuit claiming that his prestigious public school was spying on him, causing a media frenzy, triggering an FBI investigation, and exposing new evidence that sends his wealthy suburban township into an uproar. Beneath this juicy suburban scandal lie more troubling revelations with implications in the larger war over digital privacy being waged in schools today. | Jody McVeigh-Schultz, Jody McVeigh-Schultz | FS18112 | |
| Screening | Spy High | Alamo Lamar | Alamo Lamar 4 | TV | 15:00 | 17:29 | Check out the Conference Session The Art of the Doc Pitch: Spy High
A four-part series from Mark Wahlberg's Unrealistic Ideas, Spy High explores the story of 15-year-old Blake Robbins, whose entire life changed when he was called into his high school principal's office and accused of selling drugs - the evidence to back the claim being a photo of him taken in his bedroom. Blake and his family filed a lawsuit claiming that his prestigious public school was spying on him, causing a media frenzy, triggering an FBI investigation, and exposing new evidence that sends his wealthy suburban township into an uproar. Beneath this juicy suburban scandal lie more troubling revelations with implications in the larger war over digital privacy being waged in schools today. | Jody McVeigh-Schultz, Jody McVeigh-Schultz | FS18113 | |
| Session | Will Harris Book Signing | Austin Convention Center | Room 10C | Book Signing | 15:00 | 15:25 | Will Harris will be signing copies of “Bold Return to Giving a Damn" at the SXSW Bookstore. | Will Harris | PP1148343 | |
| Screening | Caper | Alamo Lamar | Alamo Lamar 7 | Narrative Feature | 15:15 | 16:43 | When a friend's disastrous sext accidentally lands in his boss' phone, a group of clueless men race against the clock, embarking on an all-night odyssey through New York City's underbelly to hack, bribe, and bluff their way to deleting the evidence. Over the course of seven hours, this misguided, toxically masculine mission to save a friend from ruin exposes their own fears, flaws, and misconceptions about women. | Dean Imperial | FS18440 | |
| Screening | Caper | Alamo Lamar | Alamo Lamar 2 | Narrative Feature | 15:15 | 16:43 | When a friend's disastrous sext accidentally lands in his boss' phone, a group of clueless men race against the clock, embarking on an all-night odyssey through New York City's underbelly to hack, bribe, and bluff their way to deleting the evidence. Over the course of seven hours, this misguided, toxically masculine mission to save a friend from ruin exposes their own fears, flaws, and misconceptions about women. | Dean Imperial | FS18435 | |
| Session | Paola Ramos Book Signing | Austin Convention Center | Room 10C | Book Signing | 15:15 | 15:40 | Paola Ramos will be signing copies of “DEFECTORS" at the SXSW Bookstore. | Paola Ramos | PP1148344 | |
| Special Event | Media and “Masculine Energy" | 304 E 3rd St | 304 E 3rd St | Special Event | 15:30 | 16:10 | Over the past ten years, a host of concerning statistics have emerged illustrating the challenges young men in America are facing. With increased rates of anxiety, depression, addiction, and suicide amid sharp declines in work force participation, graduation rates and financial independence, it appears that men in the US are facing their own national health crisis
In this insightful discussion, Scott Galloway and Samantha Skey explore the complex definition of masculinity and the role that public figures, personal relationships, and the media play in shaping societal expectations of young men. They will examine how increasingly polarizing narratives impact identity, ambition, and emotional well-being, and how we can facilitate greater access to health resources for young men seeking support.
Hear From: Scott Galloway, Professor of Marketing, NYU Stern School of Business
Moderator: Samantha Skey | | OE46091 | |
| Special Event | Rivian x Dolby: The Future of In-Car Entertainment | Rivian Electric Roadhouse | Rivian Electric Roadhouse | Special Event | 15:30 | 16:00 | Join Rivian and Dolby for an exclusive conversation exploring the future of in-car entertainment, where cutting-edge technology and creative innovation come together to redefine the driving experience.
From tools for creators to groundbreaking in-car entertainment solutions, discover how immersive audio and visual experiences are transforming the way we engage with content in motion.
This conversation will go beyond just listening to music, it will highlight how the future of in-car entertainment is creating new opportunities for artists, technologists, and audiences alike.
Featuring:
Michael Hong, Sr. Director, Electrical Hardware, Rivian
Erin Venables, Music Industry Relations, Dolby
John Scott, Field Applications Engineering, Dolby
Glenn Kiser, Sr. Director, Dolby Creator Lab | | OE46024 | |
| Session | Oji Udezue Book Signing | Austin Convention Center | Room 10C | Book Signing | 15:45 | 16:10 | Oji Udezue will be signing copies of “Building Rocketships: Product Management for High-Growth Companies" at the SXSW Bookstore. | Oji Udezue | PP1148378 | |
| Showcase | Lesly Reynaga | Auditorium Shores | Auditorium Shores | Latin | 15:50 | 16:20 | Latin pop trailblazer Lesly Reynaga’s dazzling debut album“Valerosa” captures a unique, modern, mariachi-influenced pop sound that has made waves from Austin City Limits Music Festival to Lollapalooza. From thrilling audiences across the country, the Mexican-born, Texas-based naturalized citizen is making a striking first impression as a “one-of-a-kind” artist, as claims Stax Records/Motown legend Al Bell, while earning the reputation of an artist with the potential to be a breakout star. National press gushed about her recent Lollapalooza performance, describing her set’s “sultry charm,” “unique sound” and “bright, mesmerizing, volcanic burst of passion.” “Valerosa,” released in partnership with Spaceflight Records, is brimming with infectious dance beats and compelling lyricism, including “A Lo Alto,” a dance-romp anthem for immigrants that is a breakout single on KUTX 98.9 FM, where she is celebrated as Austin’s Artist of the Month. “Valerosa” features a production team led by Nick Clark (Kanye West, Janelle Monáe), Billy Hickey, mixing (Ariana Grande, Lana Del Rey), Jett Galindo, mastering (Selena Gomez). Called a new “stalwart of Mexican American music” in the recent volume, | | MS62688 | |
| Session | 'A Touch More' Live with Sue Bird and Megan Rapinoe featuring Nikki Hiltz and Gabby Thomas | Austin Convention Center | Ballroom A | Podcast | 16:00 | 17:00 | Check out all events Presented by “Vox Media.”
Join us for a front-row seat with world champion athletes Sue Bird and Megan Rapinoe in conversation with Olympian and American mile record holder Nikki Hiltz and 2024 200m Olympic champion Gabby Thomas as they break down the sports landscape, share deep-cut stories from their experiences as athletes, and illuminate the intersection of sports and pop culture. | Sue Bird, Nikki Hiltz, Megan Rapinoe, Gabby Thomas | PP156392 | |
| Session | AI Beyond Machine Learning: What’s Next/Better? Why? How? | Hilton Austin Downtown | Salon C | Panel | 16:00 | 17:00 | Alternative AI approaches will overcome the limitations in accuracy, generality, energy consumption, and the need for massive training data of machine learning (ML). Neuro-symbolic AI combines neural networks with symbolic systems to create robust and trustworthy AI models. Active inference AI is a neuroscientific approach that learns and acts in real-time with less data and energy. Cognitive frameworks for artificial general intelligence (AGI) will tackle complex, real-world problems. Learn why and how these methods will revolutionize industries and transform our understanding of AI! | Jay Boisseau, Denise Holt, Fatma Tarlaci, Peter Voss | PP154487 | ✓ |
| Session | The Art of Creating Memorable Fan Journeys | Austin Convention Center | Room 9ABC | Panel | 16:00 | 17:00 | Join sports executives as they share their secrets to creating unforgettable fan experiences that thrill both existing supporters and new fans alike. From leveraging in-stadium events, data analytics, and new technologies discover how teams stay ahead in a competitive market. Explore the importance of storytelling, branding, and marketing in creating standout fan journeys. Learn how blending tradition with innovation and authenticity with creativity sets new standards for engaging audiences and competing with other sports. | Kathryn Kai-Ling Frederick, James Giglio, Christian Lau | PP149159 | ✓ |
| Session | The Art of Power Dressing: Style, Confidence & AI | Austin Convention Center | Room 18CD | Presentation | 16:00 | 17:00 | In today’s evolving workplace, what you wear can shape how you're perceived, boost confidence, and even impact career success—but power dressing is no longer just about the traditional suit and tie. This panel explores the evolving concept of power dressing across industries, breaking down how professionals can strategically use clothing to project confidence and authority. We'll also dive into how AI is revolutionizing the way we dress for success—from virtual styling assistants to AI-driven wardrobe curations. This session will equip you with actionable tips and real-world advice on how to dress the part and make a lasting impression in an approachable way. | Ala Bengel, Tiffany Reid | PP1148064 | ✓ |
| Session | Artificial Intelligence: Significant Untapped Opportunities | Hilton Austin Downtown | Salon J | Presentation | 16:00 | 17:00 | Everyone’s talking about AI but few people are focusing on the data required to generate insights from AI. AI without data is very stupid. In a world of eroding trust, our willingness to share data diminishes. Those who can build deep trust will be the most successful in creating value from AI. But there’s more. In a rapidly changing world, the greatest value from AI will come from helping people to create new knowledge, rather than just sharing existing knowledge more efficiently. This session will delved in the AI applications today and why they are too focused on sharing existing knowledge more efficiently. | John Hagel | PP147737 | ✓ |
| Session | Asian Creator Economy Meet Up | Hilton Austin Downtown | Room 410 | Meet Up | 16:00 | 17:00 | The creator economy is expanding rapidly, and we're establishing a vital space for Asian creators, professionals in the creator economy, and allies. We will foster a contextually rich atmosphere where individuals from shared cultural backgrounds can engage in meaningful conversations. From discussing algorithm updates to exploring the latest trends, we aim to unite the industry's brightest minds and cultivate a thriving community within this dynamic field! | Neal Jean, Jerry Won | PP151947 | |
| Session | Author Meet Up | Hilton Austin Downtown | Room 406 | Meet Up | 16:00 | 17:00 | Are you already an established author or just starting out? Do you write for your work and want to branch out? Are your books reaching readers through a traditional publishing house, self-publishing platforms, or a bit of both? Are you writing non-fiction or the latest hot genre, books or short stories? Come along and meet authors at every stage of the journey, share your experiences, and tell us about your books! We'll talk contracts and marketing, writer's block and inspiration, the best way to get started, how best to use emerging technologies, and how to celebrate The End. | Precious L. Williams | PP149944 | |
| Session | Avatars & Authenticity: Key to NextGen Loyalty | Fairmont | Manchester EE | Presentation | 16:00 | 17:00 | A recent report from Mintel shows a majority (74%) of teen and tween gamers are leveraging online gaming as a space for authentic self-expression. In an effort to leave behind one-size-fits-all marketing, Yon will discuss how customizable avatars in the metaverse can bridge the gap to customer loyalty. He will uncover how companies can create unique virtual spaces and events to foster deeper connections with younger generations in an inclusive and impactful way. | Yonatan Raz-Fridman | PP149417 | ✓ |
| Session | Breaking Barriers: Psychedelics as the Next Employee Perk | JW Marriott | Room 203-204 | Panel | 16:00 | 17:00 | This session will explain why companies should pay for their employees' psychedelic therapy and how this revolutionary approach is the future of mental healthcare. The panel will delve into the crippling impact of mental health issues on the economy and demonstrate how employer-funded psychedelic therapy can make these treatments more accessible, affordable, and normalized. This session uniquely addresses the equity crisis in the psychedelic ecosystem, focusing on solutions to make these therapies accessible and affordable for those who cannot pay thousands for retreats abroad. | Candace Jodice, Lee Lewis, Sherry Rais, Kat Thompson | PP155504 | ✓ |
| Session | Building Consumer Confidence in the Future of Agriculture | JW Marriott | Salon 3-4 | Panel | 16:00 | 17:00 | Technological innovation is fundamental to meeting the global needs for a safe, productive, climate-resilient, and climate-friendly food, fuel, and fiber supply, especially as populations grow and climate change intensifies. However, consumers remain skeptical of technology when it comes to their food, to the point of delaying or even squashing innovation adoption. Our panel of AgTech innovation experts will discuss the need for and how to achieve consumer acceptance and build confidence in the technological and science-based innovation critical to the future of a sustainable food system. | Tim Bucher, Han Chen, Sherry Frey, Paul Schickler | PP148699 | ✓ |
| Session | Building Tomorrow's Worlds: How Academia Teaches XR Creation | Fairmont | Manchester A | Panel | 16:00 | 17:00 | Join pioneering leaders from the Immersive Experience Alliance (IXA), a coalition of universities at the cutting edge of Extended Reality (XR) education. Our panelists have been instrumental in establishing groundbreaking curricula and institutes dedicated to XR. These experts are at the forefront of defining new mediums, teaching students how to create within them, and fostering critical thinking about the future. From interactive art installations to simulations, game worlds, and advanced virtual production research, IXA programs seamlessly integrate story, technology, and critical analysis. | Pat Clark, Nick Pilarski, Erin Reilly, Elizabeth Strickler | PP152849 | ✓ |
| Session | CANCELED: Featured Session: Today's Athlete is a Brand's Best Megaphone | Austin Convention Center | Room 16AB | Featured Session | 16:00 | 17:00 | Between the rise of F1, flag football and pickleball, changes in the NIL landscape, and the growth of women’s sport, the sporting universe now represents a larger and more diverse pool of fans. This equates to a big opportunity for brands who know how to play the game. To connect authentically, brands are working with athletes – cultural trendsetters with their own brands and media presence – to uncover creative new ways of working together. With anecdotes from Cannes Lions' buzziest event, Sport Beach, hear from the brands who have seized the power of sport, and the athletes helping them win. | Candace Parker, Beth Sidhu | PP149705 | |
| Session | Coca: Lessons for the Psychedelic Movement with Dr. Andrew Weil | JW Marriott | Room 201-202 | Presentation | 16:00 | 17:00 | The rise of psychedelic medicine offers transformative potential but risks repeating past mistakes. Coca, a sacred Andean plant, is misunderstood in the West despite its traditional role as a source of energy, nutrition, and resilience. Its misuse highlights the need to honor indigenous knowledge and avoid exploitation. As psychedelics gain mainstream attention, ethical practices, equitable collaboration with Indigenous communities, and expanded research are essential to balance tradition, innovation, and respect for cultural and ecological roots. | Dr. Andrew Weil | PP1147374 | ✓ |
| Session | Diversity, Equity and Inclusion at the State-Level in 2025 | Austin Marriott Downtown | Waller Ballroom EF | Panel | 16:00 | 17:00 | What can those of us who believe in the possibility of the American Dream for all of us do to make our country more diverse, equitable and inclusive (DEI)? Since 2021, 300+ anti-DEI bills have been introduced or passed across 25+ states as part of a multi-pronged anti-DEI campaign attempting to roll back generations of collective work to make the U.S. more equitable and inclusive. This panel will speak to what is at stake in the state policy and legal landscape and explore the opportunities to defend and deliver the American Dream. | Raumesh Akbari, Robert Bonta, Tynesia Boyea-Robinson, Rochelle Garza | PP152875 | ✓ |
| Session | The Economics Of A Dementia Diagnosis | JW Marriott | Salon BC | Panel | 16:00 | 17:00 | Dementia's rising costs are on a collision course with economic disaster, projected to reach $1.5 trillion by 2050. This burden is stretching Medicare to its limits, threatening the financial stability of our government. Experts in medicine, policy and economics are calling it the ‘sentinel issue of our generation.’
The potential economic fallout extends far beyond direct healthcare expenses, bleeding household finances and exacerbating economic disparities. We’ll discuss how the private and public spheres must work together to tackle the medical and economic challenges of dementia. | Daniel Benjamin, Lauren Nicholas, Dr. Will Poe, Emily Silverman | PP148060 | ✓ |
| Session | Embracing Neurodiversity in Everyday Culture | The LINE | Topaz Ballroom 1-2-3 | Panel | 16:00 | 17:00 | One in five people in the U.S. are neurodivergent, yet many aspects of our culture haven't fully evolved to support those who think and learn differently. This session explores how leaders from various sectors leverage technology—including AI and soundscapes—to create more accessible and inclusive experiences. Learn how embracing neurodiversity can drive creativity, productivity, and positive change in work and everyday environments, benefiting individuals and communities alike. | Michelle Diggs, Nathan Friedman, Megan Henshall, Rachel Lowenstein | PP155922 | ✓ |
| Session | ENCORE: Hyperrealism in an Age of Visual Illiteracy | Hilton Austin Downtown | Salon F | Presentation | 16:00 | 17:00 | Like hyperpop’s sped-up, distorted, and self-referential lens on traditional pop music, hyperreal visuals have been an artistic undercurrent to today’s mainstream visual language for the past decade. However, as Baudrillard warned, hyperrealism is “the simulation of something which never really existed”—describing our algorithmic present where the perfect representation of something has more cultural currency than its imperfect reality. This session explores strategies for distorting, interrupting, and breaking 3D CGI as a reclamation of humanity in its viewing experience. | Roger Dario, Caroline Leong | PP1148472 | ✓ |
| Session | Establishing Your Indie Identity with A Pinky Promise | Austin Convention Center | Room 12AB | Panel | 16:00 | 17:00 | Jessamine Burgum is the Founder/CEO of Pinky Promise, an indie production firm who brings stories to life that are written by, for, and about underrepresented voices. They’ve produced/financed films like “I Don’t Understand You”, the Pamela Anderson-led "The Last Showgirl," and their debut feature “Honk for Jesus. Save Your Soul.” Along with President Kara Durrett, they’ll discuss their producing paths that led them to Pinky Promise, what's missing from the industry, and how they hope to empower filmmakers through their work.
This will be moderated by The Hollywood Reporter's Mia Galuppo. | Jessamine Burgum, Kara Durrett, Mia Galuppo | PP147149 | ✓ |
| Session | Fashion & Wardrobe Design/Styling in Professional Wrestling | Austin Convention Center | Room 18AB | Panel | 16:00 | 17:00 | We watch wrestlers on the television screen and in person battling it out with opponents performing gravity-defying moves and emotional promos wearing some of the most awe-inspiring gear. In addition, outside of the ring, these same wrestlers are also turning heads on the red carpet and in photo shoots wearing fashion-forward frocks. Who's responsible for dressing and making costumes for these larger-than-life characters? This panel session introduces some of these current power players doing just that for some of today's biggest wrestling superstars and up-and-coming in-ring athletes. | Troi Haynes, Yolanda Jernigan, Candace Smith, Sarath Ton | PP149508 | ✓ |
| Session | Featured Session: AI, Music & Creativity in the Imagination Age with Holly Herndon | Austin Convention Center | Ballroom EF | Featured Session | 16:00 | 17:00 | What happens when you play in the #ImaginationAge’s playground of possibility with AI? Meet Holly Herndon, one of the Time100 Most Influential People in AI, who is showing us how an artist-centric future is within reach. Through developing her own tech and protocols for living with the technology of others, often with a focus on the ownership and augmentation of digital identity and voice, Holly’s groundbreaking work is reshaping the relationship between AI, music, and human creativity. These not only facilitate expansive artworks across media — but are artworks unto themselves. Helen, the first resident of Cincinnati to digitally clone herself with a hyper-realistic avatar and the founder and podcast host of Creativity Squared, understands the potential of what a human-centric future can be alongside her brilliant podcast guests like Holly. Join Helen for a front-row seat to an intimate session to see what Holly wants you to know to meet this moment in time — and to collectively envision and usher in our shared future in the #ImaginationAge, together. | Holly Herndon, Helen Todd | PP1148182 | |
| Session | Featured Session: Breadth is the New Depth: Why the Future Favors Learn-it-alls Over Know-it-alls | Hilton Austin Downtown | Salon H | Featured Session | 16:00 | 17:00 | Expertise is overrated. Why? Because it has a way of blinding us to fresh perspectives. Today’s era of overspecialization breeds territoriality – which means the next world-changing idea might be stuck in the brainstorm instead of making it to the boardroom. Mike Bechtel, Chief Futurist at Deloitte Consulting is back at SXSW to share why the most promising (and profitable) futures are less about domain specialization and more about polymathy, conceptual cross-pollination, and industry convergence. Join him in this featured session as he brings to life what it means to build better spaces for innovation. | Mike Bechtel | PP1146822 | ✓ |
| Session | Featured Session: Hideo Kojima Presents DEATH STRANDING 2: ON THE BEACH | Austin Convention Center | Ballroom D | Featured Session | 16:00 | 17:00 | Legendary game creator, Hideo Kojima will discuss and share new details about DEATH STRANDING 2: ON THE BEACH, the upcoming sequel to the critically acclaimed DEATH STRANDING video game, coming to PlayStation®5. | Troy Baker, Hideo Kojima, Norman Reedus, Kristen Zitani, Woodkid | PP1148090 | ✓ |
| Session | Featured Speaker Connect: Dr. Jamila K. Taylor | | | Speaker Connects | 16:00 | 17:00 | Speaker Connects are an opportunity to join a limited number of attendees for an intimate discussion with SXSW Speakers. Come brainstorm new ideas and engage in conversation in this unique format. Advance sign-up is required and will be limited to primary access only. An RSVP does not guarantee a spot for this Speaker Connect session. If selected to participate you will receive a confirmation via email. In order to RSVP, please log into schedule.sxsw.com with your registration linked.
Dr. Jamila K. Taylor is a nationally-recognized health policy leader and President and CEO of the Institute for Women's Policy Research. Her work centers on maternal health and reproductive justice, the structural barriers to health care access, racial and gender disparities in health outcomes, and the intersections between health care and economic justice.
Throughout her 20+ year career, Taylor has championed the health and rights of women and promoted policies that ensure access to vital health care and dismantle structural racism within the U.S. health care system. She started her career as a congressional staffer in the office of Rep. Robert C. “Bobby” Scott (D-VA) in the late 1990s and has held leadership positions in national organizations, such as the Center for American Progress, the Century Foundation, the National WIC Association, and others.
Dr. Taylor's expertise is highly sought-after by the media, government officials, academics, advocates, foundations, and other key stakeholders, and she has provided commentary on the most pressing women’s issues on NPR, the Associated Press, Morning Consult, C-SPAN, Fox News, BC World News, Politico, and other outlets. She holds a PhD in Political Science from Howard University, a Masters degree in Public Administration from Virginia Commonwealth University, and a Bachelor of Arts degree in Political Science from Hampton University. | Jamila K. Taylor | PP1148049 | |
| Session | Fireside Chat with Two Beverage Pioneers Defining a New Category | JW Marriott | Salon 1-2 | Fireside Chat | 16:00 | 17:00 | Collaboration is the new competition in the NA Industry. Join Mélanie Masarin of Ghia and Jen Batchelor of Kin Euphorics for an intimate fireside chat on their journeys as founders and champions of the non-alcoholic beverage movement. From building their category-defining brands to fostering a friendship along the way, they’ll share insights on their entrepreneurship journeys and the future of the NA space. Don’t miss this inspiring conversation at SXSW! | Jen Batchelor, Melanie Masarin | PP152070 | ✓ |
| Session | Food From the Dunes: What Can the Desert Bring to the Table? | Museum of the Future | Museum of the Future | Panel | 16:00 | 17:00 | The way we eat in the future will differ from today. We’ll need to adapt to new climates and tastes, while knowledge of our gut health will shape our diets. Deserts offer valuable lessons—not only because many regions will face water scarcity but also because they are home to some of the world’s most resilient communities. From salicornia to dates and cutting-edge technologies transforming energy into food, explore a future of food that promises to be as rich and flavorful as ever! | Dana Al Marashi, Oliver Christof, Omar Shihab, Maitha Tariq Warshaw | PP156210 | |
| Session | Foresight Improv | Austin Marriott Downtown | Waterloo Ballroom 1-2 | Panel | 16:00 | 17:00 | Do you wish you could predict the future? Come challenge our panel of futurists as they try to do it themselves! This year, SXSW attendees get to put a panel of futurists’ (including Annie Hardy, Matt Carmichael, and Ian Beacraft) knowledge to the test, challenging them to audit what they know to improvise their view on the future of audience-selected topics. Attendees will submit ideas into a fishbowl that will spur a constructive view of the future of a topic, in 3 minutes or less. Expect a rousing, dynamic, fun-filled adventure into the future and beyond! | Ian Beacraft, Matt Carmichael, Annie Hardy, Alexandra Whittington | PP149416 | ✓ |
| Session | Forget The Coasts: Producing Film Outside of New York and LA | Austin Convention Center | Room 13AB | Panel | 16:00 | 17:00 | Everyone always says you have to head to LA or New York to make it in the film industry, but do you really? Can films be made anywhere? How do you stand out from the crowd? This panel of esteemed producers and filmmakers will explore how they were able to build sustainable careers outside of the coasts and build a community of collaborators while still being able to navigate the industry as a whole. We will discuss how to build and maintain relationships with people in Los Angeles and the best ways to stand out from the crowd in an oversaturated media landscape. And we will talk about the self-distribution of the Midwest breakout of 2024 -- Hundreds of Beavers. | Britta Erickson, Eddie Linker, Curtis Matzke, Kurt Ravenwood | PP149073 | |
| Session | From Legacy To Leading Edge: AI in Automotive | The LINE | Onyx Ballroom 1/2/3/4 | Panel | 16:00 | 17:00 | The auto industry is at a watershed moment, driven by new competitors reshaping the market and AI unleashing the modernization of legacy systems. Both the need for change and the ability to execute it are aligning, laying the groundwork for an intense innovation race. Join us as we explore an industry set to compress 20 years of innovation into just a few. Key industry leaders will discuss how automakers can leverage AI to accelerate innovation, redefine customer experience to adapt to shifting consumer demands, and enhance mobility offerings to transform the future of automotive. | Elizabeth Dirgins, Tom Guy, Nick Haywood, Robert Tiderington | PP156487 | ✓ |
| Session | From Virtual Worlds to Real Wellness: VR and Mental Health | Fairmont | Manchester B | Panel | 16:00 | 17:00 | Millions struggle with their mental health. How can we leverage VR as an accessible resource to support people? VR offers immersive, aesthetic landscapes to explore states of being, unveiling innovative pathways to wellbeing that transcend traditional treatment. Our interdisciplinary panel will discuss the untapped potential of VR to address and prevent mental health issues, highlighting ethics, accessibility, and the challenge of bridging creatives with healthcare practitioners. We’ll explore the paradox of using technology to reconnect us with our bodies, minds, nature, and each other. | Sean Carroll, Skip Rizzo, Katherine Templar Lewis, Sarah Ticho | PP152207 | ✓ |
| Session | The Future of Brand Experience Design: How Brands Will Be Lived, Felt and Shared | JW Marriott | Salon 6 | Presentation | 16:00 | 17:00 | The future of experiential brand design is shifting from storytelling to story-living, as audiences seek deeper, participatory, and emotionally resonant experiences. This session unveils findings from the Soon Futures Studies Report, exploring how technology, insights, and cultural shifts will reshape brand interactions. From augmented moments to regenerative experiences, we’ll showcase scenarios and case studies revealing how brands will blur boundaries with culture and environment in the next decade. | Reece Hobbins, John Millward | PP1147455 | ✓ |
| Session | Guardians of Youth: Stem Cells & Human Longevity | JW Marriott | Salon D | Presentation | 16:00 | 17:00 | Are stem cells a veritable fountain of youth? Do they hold the key not only to radiant appearance, but to increased life- & health-span? University of California San Diego stem cell biologist Rob Signer, Ph.D., will outline an intriguing new research paradigm — one in which the focus shifts away from targeting singular disorders like cancer & Alzheimer's, toward addressing a common cause. "The No. 1 risk factor for these conditions is aging," Signer says. "If we can understand & target mechanisms of aging, we should be able to prevent multiple diseases & improve personal & population health." | Rob Signer | PP147833 | ✓ |
| Session | Harmonious AI: Bridging Human Intuition and AI | JW Marriott | Salon 7 | Short Form | 16:00 | 16:30 | Join Leonardo Giusti, co-founder and Head of Design at Archetype AI, as he introduces a new vision for artificial intelligence as a design material to reshape the physical world around us. Through a series of provocative prototypes at the intersection of the digital and physical realms, Leonardo challenges the status quo of our interactions with AI. He proposes a new design framework beyond chatbots and conversational agents, aiming to integrate AI into the things we use everyday to augment our intelligence, in ways that are meaningful and considerate of the human experience. | Leonardo Giusti | PP152743 | |
| Session | How Texans are Getting Abortions – Now and in the Future | Austin Marriott Downtown | Waller Ballroom D | Panel | 16:00 | 17:00 | Texas was one of the first states to ban abortion in 2021 before Roe v. Wade was overturned. Once Roe fell, Texas banned all abortions, clinics closed, and while you may think this ended abortion for Texans, you would be wrong. Thousands of Texans travel out of state for abortion while others order pills online or self-manage care despite legal risks. This panel examines the effects of abortion bans, what you can do to restore abortion access, and innovations helping Texans get care, including a shield law provider who mails abortion pills and will join virtually due to fear of entering Texas. | Wendy Davis, Andrea Ferrigno, Brittany Fonteno, Angel Foster, DPhil, MD, AM | PP153739 | ✓ |
| Special Event | Immersion and Presence - Engaging, Involving and Affecting your Audience | UK House @ Palm Door on Sixth | UK House @ Palm Door on Sixth | Special Event | 16:00 | 17:00 | Exploring Immersive Experiences: How R&D in New Content Forms Meets and Interacts with Audiences in Different Ways
The conversation will explore immersion through four innovative projects:
Gabby Shiner-Hill - Bureau555 (digitised fashion archive as education)
Ed Jenkins - Volumetric Video (AR and volumetric music performance)
Ottilie Culloty - Celestial (immersive public display)
Sean Carroll - Anagram (VR and mental health awareness)
Katie Martin - MyWorld (tech enabled audience measurement)
Presented by MyWorld, a £50M R&D programme based in Bristol in the West of England exploring the future of content production, distribution and experience.
https://www.myworld-creates.com/ | | OE45674 | |
| Comedy Event | improv4humans with Best Improvisers in Universe (Live Comedy Event) | Esther's Follies | Esther's Follies | Comedy | 16:00 | 17:30 | Created by Upright Citizens Brigade (UCB) Theatre co-founder Matt Besser (Parks & Recreation, Modern Family), improv4humans is one of the premier comedy podcasts. The fully improvised weekly show features some of the best performers in the industry. Each week, Besser guides a new panel of comedians through various scenes based on random suggestions from the audience. | James Adomian, Anthony Atamanuik, Matt Besser, Lisa Gilroy | CE00478 | |
| Session | The Influence of Audio | Austin Convention Center | Ballroom B | Presentation | 16:00 | 17:00 | Podcasting has been an important marketing and advertising channel for years, but recently the medium has emerged as one of the key channels for influencer marketing. Recent studies from both Sounds Profitable and CoHost have shown that the podcast audience wants to hear more about the brands and products they are passionate about, and that brands are relying more and more on the deeper engagement possible in podcasts. This session will explore the results of a new, as yet unpublished study on the intersection of podcasting and influencer marketing, and how brands can capitalize on both | Tom Webster | PP155858 | ✓ |
| Session | Israa Nasir Book Signing | Austin Convention Center | Room 10C | Book Signing | 16:00 | 16:25 | Israa Nasir will be signing copies of “Toxic Productivity: Reclaim Your Time and Emotional Energy in a World That Always Demands More” at the SXSW Bookstore. | Israa Nasir | PP1148292 | |
| Session | Legal Tech Frontlines: Innovations for Attorneys | JW Marriott | Salon 5 | CLE | 16:00 | 17:00 | Step into a collaborative meetup designed specifically for law firm and in-house attorneys ready to embrace legal tech. Engage in guided discussions where you can exchange insights and practical tips with peers. Explore how innovations like automated processes and AI can streamline your practice. Leave with actionable takeaways that will empower you to seamlessly integrate technology into your legal operations, enhancing efficiency and effectiveness in your day-to-day work. | Alex Shahrestani | PP1148114 | |
| Session | Marketing That Matters: Storytelling, Culture & Partnerships | The Thompson Hotel Austin | Red River Ballroom | Panel | 16:00 | 17:00 | As consumer behavior continues to shift, marketing leaders are tasked with rethinking how brands engage with their audiences. In this PMC Marketing Leadership panel, leadership from brands in entertainment and consumer products will share insights on how they are guiding their organizations through this transformation. They’ll explore the balance between creativity and analytics, the importance of agile decision-making, and how to cultivate a brand identity that resonates through authentic storytelling and partnerships. | Josh Feldman, Jill Goldsmith, Clayton Ruebensaal, Kheri Tillman | PP1148255 | |
| Session | Mentor Session: Alana Selkowitz (PhilanthroXR) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in XR, Business Development. | Alana Selkowitz | PP1147128 | |
| Session | Mentor Session: Brent Kelton (Moneta Ventures) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Artificial Intelligence/Machine Learning, Business Development, Data Science, Entrepreneurship, Fintech, Funding, Storytelling. | Brent Kelton | PP1147171 | |
| Session | Mentor Session: Brittan Heller (Stanford University) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Ethics, XR, Artificial Intelligence/Machine Learning. | Brittan Heller | PP1147390 | |
| Session | Mentor Session: Christina McFadden (Blue Door Partners) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Storytelling, Entrepreneurship. | Christina McFadden | PP1147141 | |
| Session | Mentor Session: Dema Zlotin (Innovative Capital Income Fund) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Business Development, Entrepreneurship, Funding. | Dema Zlotin | PP1147175 | |
| Session | Mentor Session: Earnestine Elaine Dawson (U.S. House of Representatives, Office of the Democratic Leader Hakeem Jeffries) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Content Strategy/Production, Storytelling. | Earnestine Elaine Dawson | PP1147091 | |
| Session | Mentor Session: Graham Pechenik (Calyx Law) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, Policy, Ethics. | Graham Pechenik | PP1147123 | |
| Session | Mentor Session: Joseph Jaffe (Benjamin Capital Partners) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, Marketing/Advertising/PR, Storytelling. | Joseph Jaffe | PP1147382 | |
| Session | Mentor Session: Julia Pimsleur (Million Dollar Women) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Content Strategy/Production, Entrepreneurship, Storytelling, Funding. | Julia Pimsleur | PP1147182 | |
| Session | Mentor Session: Kat Rector (Staffmark Group) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Storytelling, Marketing/Advertising/PR, Future of Work, Business Development. | Kat Rector | PP1147435 | |
| Session | Mentor Session: Marshall E. Jackson, Jr. (McDermott Will & Emery LLP) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in MedTech, Funding, Policy. | Marshall E. Jackson, Jr. | PP1147116 | |
| Session | Mentor Session: Patches Pace Seely, MBA, BSN, RN, CAVRN (PatchWorX Advisory) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Content Strategy/Production, Business Development, Entrepreneurship, Product Management/Development, Artificial Intelligence/Machine Learning. | Patches Pace Seely, MBA, BSN, RN, CAVRN | PP1147794 | |
| Session | Mentor Session: Tony Talarico (Techne Events) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Business Development, Content Strategy/Production, Immersive Technology, Entrepreneurship. | Tony Talarico | PP1147063 | |
| Session | The Next Dimension: Revolutionizing Your Business with AR | Austin Convention Center | Room 10AB | Book Reading | 16:00 | 17:00 | Ready to revolutionize your business? "The Next Dimension" by Tom Emrich explores the power of augmented reality (AR) to propel your business strategy into the next wave of computing. Learn how AR reshapes the digital landscape, crafts a new marketing mix, and evolves retail into a new consumer experience. Gain insights on AR success, engage ‘Generation AR,’ and discover the secrets to creating compelling, immersive campaigns. Featuring real-world examples from brands like LEGO, Walmart, Gucci and more. This talk will equip you to use AR for impactful results and future-proof your business. | Tom Emrich | PP154417 | ✓ |
| Session | Openness Under Pressure: Navigating the Future of Open Access | Hilton Austin Downtown | Salon K | Panel | 16:00 | 17:00 | In a world where artificial intelligence and other socio-technical forces are rapidly advancing, the principles of openness and free access to information and resources are increasingly under threat. This panel brings together leading voices from the open Internet, open data, open-source, and other open-access communities to discuss the future of openness across various fields. | Lane Becker, Christian Dawson, Richard Schneeman, Anna Tumadottir | PP153044 | ✓ |
| Session | Pixels to Reality: How Gaming Is Transforming Our World | Fairmont | Manchester GG | Panel | 16:00 | 17:00 | For decades gaming and play have impacted creativity, culture, and connection in our everyday lives. From the characters and platforms that you know and love, gaming is unlocking meaningful moments, providing frictionless ways to create and connect in our ever-changing world.
New products, services, and experiences are being transformed through next-generation gaming experiences – but what does that mean for brands and consumers alike?
Join industry-leading gaming executives, innovators, and brand leaders in a discussion on how gaming is shaping the future of brands, culture, and connection. | Laurie Keith, Julie Piskin, Lindsey Scales, Valerie Vacante | PP155502 | ✓ |
| Session | Please Unsubscribe, Thanks! - Author Talk, Presentation, Q&A | Austin Convention Center | Room 8ABC | Presentation | 16:00 | 17:00 | Enough of the utter nonsense. Author + moviemaker Julio Vincent Gambuto gives a talk like no other, about all we have lost to the digital economy and all that can be gained, individually and collectively by getting rid of the bullshit, genuinely taking stock, and re-evaluating everywhere we put our time, attention, cash and clicks. Based on his new book, "Please Unsubscribe, Thanks!" which was the Barnes & Noble non-fiction "Pick of the Month" in August, and his viral essay “Prepare for the Ultimate Gaslighting.” Smart. Funny. Heartfelt. Not to be missed. | Julio Vincent Gambuto | PP155647 | ✓ |
| Session | Producer Mentor: A.J. Del Cueto (Circle 9) | Austin Convention Center | Room 11B | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Producers/Production, Narrative Filmmakers. | A.J. Del Cueto | PP1147500 | |
| Session | Producer Mentor: J. Rick Castañeda (Vibrant Penguin) | Austin Convention Center | Room 11B | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Narrative Filmmakers, VR/XR Filmmaking, Producers/Production. | J. Rick Castañeda | PP1147288 | |
| Session | Producer Mentor: Juliet Blake | Austin Convention Center | Room 11B | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Development, International, Narrative Filmmakers, Screenwriting. | Juliet Blake | PP1147306 | |
| Session | Producer Mentor: Kelly Williams (Ten Acre Films) | Austin Convention Center | Room 11B | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Development, Narrative Filmmakers, Producers/Production. | Kelly Williams | PP1147309 | |
| Session | Producer Mentor: Ramfis Myrthil (Ramfis Productions) | Austin Convention Center | Room 11B | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Producers/Production, Development, Narrative Filmmakers. | Ramfis Myrthil | PP1147287 | |
| Session | Producer Mentor: Valerie Steinberg (Valerie Steinberg Productions) | Austin Convention Center | Room 11B | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Producers/Production, Narrative Filmmakers, "Sales, Acquisitions, & Distribution". | Valerie Steinberg | PP1147310 | |
| Session | Producer Mentor: Via Bia (Vianda Media LLC) | Austin Convention Center | Room 11B | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Screenwriting, Programming, Producers/Production. | Via Bia | PP1148231 | |
| Session | Round Table: Agents & Managers: Craig Mizrahi, Erik Telford, and Marissa Frobes | Austin Convention Center | Room 15 | Round Table | 16:00 | 17:00 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked.
An extension of our popular Mentor Sessions, our Round Table Sessions not only allow attendees to learn from the industry experts that sit at each of the three tables in this session but they also allow attendees to learn from the questions and experiences of their peers as well. This Round Table Session will bring together industry experts and SXSW attendees for an enlightening discussion on Agents & Managers. | Marissa Frobes, Craig Mizrahi, Erik Telford | PP1147352 | |
| Session | Safe Sex on Set | Austin Convention Center | Room 17AB | Panel | 16:00 | 17:00 | Check out the documentary film, “Make It Look Real.”
Join intimacy coordinator Claire Warden, writer/director Kate Blackmore, and producer Bethany Bruce as they discuss Make It Look Real, a behind-the-scenes documentary exploring the transformative role of intimacy coordinators. This panel will explore how this evolving role is creating safer, more collaborative sets while unlocking new opportunities for boundary pushing storytelling. How is the changing nature of consent in both professional and personal spaces reshaping Hollywood and beyond? | Kate Blackmore, Bethany Bruce, Jessica Sloan, Claire Warden | PP1147829 | ✓ |
| Session | Sober Space | JW Marriott | Brazos Room | Meet Up | 16:00 | 17:00 | Sober Space is a place for sober and sober curious people to gather and attend an all-format meeting. This is for Friends of Bill, and all other SXSW attendees, production crew, artists, and volunteers who are looking for a meeting during the festival to sit and share on your experience, strength, and hope. These meetings are facilitated by The SIMS Foundation and other leaders within the recovery community. | Conrádo Markel, Joseph Sanchez | PP1148156 | |
| Session | Space Travel Changes the Human Brain | Austin Marriott Downtown | Waterloo Ballroom 3 | Presentation | 16:00 | 17:00 | Space tourism is here and will, according to global firm UBS, be a $900 billion industry by 2030. Space travel actually changes what the human brain looks like and how it works. Science researchers, including myself, have observed negative changes in astronauts' brain areas involved in reasoning, decision-making, memory, and vision. With space travel exponentially increasing over the next decades, we need to be concerned about the effects of space on tourists’ brains, too. We'll discuss the cost of space travel on the brain and what it means for space exploration to Mars and space tourism. | Heather Collins | PP153763 | ✓ |
| Session | Speaker Connect: Yemi AD | JW Marriott | Salon H | Speaker Connects | 16:00 | 17:00 | Speaker Connects are an opportunity to join a limited number of attendees for an intimate discussion with SXSW Speakers. Come brainstorm new ideas and engage in conversation in this unique format. Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked.
YEMI A.D. (Yemi Akinyemi Dele) Founder, CEO, Serial Entrepreneur Yemi A.D. is a serial entrepreneur and a multi-disciplinary creative force with more than two decades of experience spanning the entertainment industry, arts & technology, alongside a profound passion for social innovation and youth empowerment. | Yemi A.D. | PP1148260 | |
| Session | The Speed Paradox: The Secret Operating System of the World’s Best Teams | JW Marriott | Salon E | Presentation | 16:00 | 17:00 | What if you could double your speed and your impact without compromising the quality of your output? If that seems too good to be true, you're probably just doing it wrong.
In this session, we’ll share the methods we’ve developed with top-performing product, innovation, and brand teams to accelerate and amplify their impact. Using real scenarios and familiar challenges, we’ll show how speed can unlock creativity, multiply outcomes, and navigate around the death spiral of indecision. Discover what’s possible when speed and impact aren’t at odds.
You'll leave with: our toolkit to accelerate creative, business, and innovation processes; a modern framework to guide what to keep, kill, and rethink in your current ways of working; and proven strategies to unlock creativity and lead internal and external teams to decisions. | Ligia Giatti, Megan Murray | PP1148461 | ✓ |
| Session | The Studio Model in Venture: The Good, the Bad and the Complicated | Hilton Austin Downtown | Salon G | Panel | 16:00 | 17:00 | If you’re an investor thinking about incubating a company within the parameters of your fund or if you are a founder or operator thinking about starting a company with a VC firm as a partner then this panel is for you. We will discuss best practices for this newly popular, but often misunderstood, art of incubating. Incubation effectively refers to the act of a VC firm building a company internally and then hiring outside operators to take the company to market and scale it to exit. This comes with benefits and perils for both the VCs and entrepreneurs. Equity splits, division of labor, and strategy alignment can create minefields that must be navigated delicately. | Alex Doman, Brett Martin, Tara Sullivan, Matthew Weinberg | PP154142 | ✓ |
| Session | SXSW Pitch: Innovative World Technology | Hilton Austin Downtown | Salon DE | Pitch Event | 16:00 | 17:00 | SXSW Pitch is a platform that allows early-stage technology startups to pitch their product and/or services to industry technology experts, high-profile media personnel, and venture capitalists/angel investors.
The Innovative World Technology category is for any creative and innovative application, product, or service that does not fit in another SXSW Pitch category, as well as technologies that act as the infrastructure on which new technologies are built. Examples that might fit into this category include (but are not limited to) societal good, social networking, supply chain, payment and fintech, biotechnology and nanotechnology, pet tech, drones, home refinancing, quantum computing and computer chip technology, and others.
The Innovative World Technology category winner will be announced at the SXSW Pitch Awards Ceremony on Sunday, March 9, at 6:30 pm in Salon H on the 6th floor of the Hilton Austin Hotel.
Also, attendees can make face-to-face connections with all 70+ SXSW Pitch finalists for 2025 at the special “Meet the Finalists” event on Monday, March 10, at 10:30 a.m. to 12:30 p.m. at Griffin Hall on the 2nd floor of the JW Marriott.
FINALISTS
ChakraTech
San Diego, CA
Using ancient microbes, we transform waste greenhouse gases into biomaterials that replace fossil-fuel based plastics.
Expanso
Seattle, WA
Expanso is a leading distributed computing company founded by industry experts with deep experience in distributed systems, container orchestration, and enterprise operations.
Fast Sense
Tel Aviv, Israel
Fast Sense is a hydrogen molecule management company that quantifies what's in your gas or liquid through a mult-pixel semiconductor chip for the energy sector.
We Hear You
St. Louis, MO
We Hear You specializes in accessibility solutions, led by the Hero Door Opener: a portable, cost-effective device that automates any door without hardwiring.
Xatoms
Toronto, Canada
Xatoms leverages its patented quantum chemistry and AI technology to discover new photocatalytic materials capable of purifying water from the world's toughest contaminants using sunlight.
ALTERNATES
Carrot
Miami, FL
Carrot is a ClimateTech platform building the world’s first green commodities market to accelerate decarbonization and waste reduction at scale
Recant.ai
Perth, Australia
Recant.ai is elevating decorum in our online conversations by altering the incentives for positive interactions and holding to account those who violate others
Sigen AI
Vancouver, Canada
Sigen AI is opening up a previously untapped and infinite video data source – corporate CCTV video footage. | Shalanda Armstrong, George Kellerman, Kay Koplovitz , Supreet Manchanda, Eliseo Velasquez | PP1146974 | |
| Session | Transparency and Authenticity: How to Unmask in the Workplace | Austin Marriott Downtown | Waller Ballroom C | Fireside Chat | 16:00 | 17:00 | As we face modern social issues and the realities of remote work, showing up as your true self in the workplace is becoming more popular. Sabrina Garba and Bianca Maxwell will discuss how to lead with authenticity while balancing professionalism and vulnerability. More specifically, they’ll share their perspectives on transparency, authenticity, and finding ways to unmask that feel safe and true to you. This session will provide tools on how to navigate workplace dynamics, create a personal brand, and inspire others by embracing who you truly are. | Sabrina K. Garba, Bianca Maxwell | PP1147356 | ✓ |
| Session | Visibility and Wealth: The Black Creators' Playbook | Austin Convention Center | Room 6AB | Panel | 16:00 | 17:00 | Unlock the secrets to visibility (growing your audience) and wealth (monetization) as a Black creator. This panel explores how Black creators have overcome algorithmic biases, built loyal communities, and diversified their income streams.
Panelists will share how they grew their audiences despite platform biases and reached sought-after viewers. They will also discuss their processes for converting audiences into a community. And lastly, they'll offer real examples of leveraging these communities to monetize and fund their work, as well as how they reinvest those funds for further growth. | LaShonda Brown, Alaina Fingal, Uzo Ometu, Jahdai Pickett | PP152923 | ✓ |
| Session | Wake Up! Women Sports Fans are the Future | JW Marriott | Salon FG | Panel | 16:00 | 17:00 | Unlocking the potential of women's sports fandom is the driving force behind the future of North American sports. Join us for an enlightening session where industry leaders reveal how brands and advertisers can prioritize and captivate this influential audience. Dive into innovative strategies designed to harness the passion and unwavering loyalty of female sports enthusiasts. Understand why this demographic is essential for sustainable growth and why it can no longer be ignored. | Jas Dhami, Rawan Eewshah, Nandy Misir, Ryan Worthy | PP150707 | ✓ |
| Special Event | Drinking Has Evolved | SXSW Registrant Lounge | SXSW Registrant Lounge | Special Event | 16:20 | 18:00 | The New Happy Hour
Drinking has evolved, and BRĒZ is leading the way. Sip on feel-good social tonics that bring euphoria, clarity, and relaxation with no hangovers or regrets. Feel better without feeling worse. Stop by and experience a fresh way to unwind! | | OE45689 | |
| Special Event | AI x Deepfakes | Roma | Roma | Special Event | 16:30 | 18:00 | Panelists will explore how AI-enabled digital manipulation is changing our understanding of digital media and discuss the challenges in deploying the technology responsibly. Featuring video demos from Accenture Song and virtual remarks from Senator Amy Klobuchar.
Panelists: Casey Newton, Platformer (Moderator); Maria Devereux, Executive Creative Director, Innovation, Accenture Song; Justin Durazzo, Immersive Design Director, Global GenAI, Accenture Song; Jeremy Boxer, Producer, How I Faked My Life with AI.
https://www.sxsw.seedai.org/ | | OE46098 | |
| Session | John Maeda Book Signing | Austin Convention Center | Room 10C | Book Signing | 16:30 | 16:55 | John Maeda will be signing copies of “How to Speak Machine" at the SXSW Bookstore. | John Maeda | PP1148311 | |
| Session | LEGO, Theater, Sushi & Other Unconventional Research Methods | JW Marriott | Salon 7 | Short Form | 16:30 | 17:00 | How might LEGOs help us access subconscious beliefs? What could we learn from people pretending to be omniscient robots? Could a sushi chef really hold the key to creating a groundbreaking new tech product? Unconventional research methods can shape tech products in incredibly impactful ways. Insights from such studies have inspired Google Search's designers and leaders to imagine different possibilities and solutions—crucial for any product team, but especially when the team manages a 25+ year-old product. | Nick Manluccia | PP155595 | |
| Special Event | Unfiltered & Unapologetic with Chelsea Handler | 304 E 3rd St | 304 E 3rd St | Special Event | 16:40 | 17:10 | Bold, unapologetic, and always insightful, Chelsea Handler takes the stage for a candid conversation on reinvention, self-discovery, and living life on your own terms. Reflecting on her latest book, I’ll Have What She’s Having, she’ll dive into embracing change and challenging expectations. In conversation with Samantha Skey, CEO of SHE Media and longtime advocate for gender equity, Chelsea will explore the role of cultural leaders in shaping the national dialogue and influencing conversations on identity, empowerment, and societal change. | | OE46094 | |
| Session | Neil Theise Book Signing | Austin Convention Center | Room 10C | Book Signing | 16:45 | 17:10 | Neil Theise will be signing copies of “Notes on Complexity: A Scientific Theory of Connection, Consciousness, and Being" at the SXSW Bookstore. | Neil Theise | PP1148329 | |
| Special Event | AI Track Kickoff Happy Hour | Hilton Austin Downtown | Room 404 | Special Event | 17:00 | 18:00 | It’s the first night of the AI track at SXSW 2025! Join IBM Chief Communications Officer Sarah Meron as we raise a glass to all things AI, tech, SXSW, and sports. Head on over to the IBM AI Sports Club to kick off the week with a cocktail, a round of ping pong and networking with key industry leaders. We can’t wait to see you there! | | OE45730 | |
| Special Event | ASU Happy Hour At SXSW | Fairmont | Rules & Regs | Special Event | 17:00 | 19:00 | Join Arizona State University’s Narrative and Emerging Media Program, our cutting-edge graduate program and hub for immersive media in Downtown Los Angeles, for a happy hour celebrating artists, creators, producers, and pioneers in the field of XR.
ASU is innovating at the frontier of immersive storytelling, offering transdisciplinary graduate degrees in XR and immersive media in Arizona and California, and transforming Los Angeles by putting new tools in the hands of its communities.
https://film.asu.edu/degree-programs/narrative-and-emerging-media | | OE46018 | |
| Screening | Baby Doe | Violet Crown Cinema | Violet Crown Cinema 4 | Documentary Feature | 17:00 | 18:40 | Check out the Conference Session True Crime 2.0 with director Jessica Earnshaw
30 years ago, Gail Ritchey, a young woman from a conservative Christian community in rural Ohio, gave birth alone and left her newborn in the woods. Now a mother of three, her quiet suburban life is shattered when DNA evidence links her to “Geauga’s Child,” and she is arrested for murder - despite saying the baby was stillborn. Facing a life sentence, Gail leans on her family for support as she confronts the weight of societal and religious pressures. Directed by Jessica Earnshaw (Jacinta), BABY DOE cuts through the headlines to uncover the human complexity of Gail’s case - examining the intersection of women’s health, justice, and the outside forces that continue to shape stories like hers. | Jessica Earnshaw | FS18365 | |
| Screening | Baby Doe | Violet Crown Cinema | Violet Crown Cinema 2 | Documentary Feature | 17:00 | 18:40 | Check out the Conference Session True Crime 2.0 with director Jessica Earnshaw
30 years ago, Gail Ritchey, a young woman from a conservative Christian community in rural Ohio, gave birth alone and left her newborn in the woods. Now a mother of three, her quiet suburban life is shattered when DNA evidence links her to “Geauga’s Child,” and she is arrested for murder - despite saying the baby was stillborn. Facing a life sentence, Gail leans on her family for support as she confronts the weight of societal and religious pressures. Directed by Jessica Earnshaw (Jacinta), BABY DOE cuts through the headlines to uncover the human complexity of Gail’s case - examining the intersection of women’s health, justice, and the outside forces that continue to shape stories like hers. | Jessica Earnshaw | FS18363 | |
| Special Event | Builders Happy Hour | The Thompson Hotel Austin | Royale Room | Special Event | 17:00 | 19:00 | Join us for an evening of connections at the Notion's Builders Happy Hour! Mingle with fellow creators, startup founders, and tech innovators over refreshments in the stunning Royale Room at the Thompson Hotel. Whether you're building something innovative or creating inspiring content, connect with like-minded builders in our community. Share ideas and forge meaningful relationships. Let's build something amazing together! | | OE45508 | |
| Comedy Event | The Comedian's Comedian with Scott Aukerman (Live Podcast) | The Creek and the Cave | The Creek and the Cave | Comedy | 17:00 | 18:30 | Stuart Goldsmith’s The Comedian’s Comedian podcast is “absolutely riveting” (Guardian) and “recommended” listening (Ricky Gervais). The show has steadily become a force in the UK, attracting a who’s who of British comedy. His genuine curiosity about a comedian’s path and motivations prompts revelations that are a treat for any comedian or comedy fan.
Stuart sits down with Emmy winner, comedian, writer, director, multi-hyphenate Scott Aukerman. Aukerman is a defining figure in both podcasting and the “alt-comedy” movement, fostering one of the most influential comedy scenes of our generation. | Scott Aukerman, Stuart Goldsmith | CE00493 | |
| Special Event | Dolby Sunset Session | Rivian Electric Roadhouse | Rivian Electric Roadhouse | Special Event | 17:00 | 20:00 | Kick back at the Dolby Sunset Session with drinks, good vibes, and the fuzz-folk sound of indie band autumnal. Catch their live set on the main stage, then be among the first to hear their new single, breathing, in Dolby Atmos— all from the comfort of a Rivian R1T and the Dolby Airstream. | | OE46026 | |
| Special Event | Film & TV Industry Happy Hour | Stephen F Austin | Royal Sonesta Bar | Special Event | 17:00 | 19:00 | Join Wrapbook at our SXSW Film & TV Happy Hour! Expect fun drinks, a vibrant atmosphere, and of course, great networking with other film and TV professionals. Connect, exchange ideas, and explore new opportunities with filmmakers, producers, and other creatives. Oh and we will be offering free headshots so you can add to your IMDB profile!
wrapbook.com | | OE45673 | |
| Activation | Love is Blind | Lucille | Lucille | Activation | 17:00 | 02:00 | Celebrating 5 years of Love is Blind and timed to the S8 reunion, Love is Blind is coming to SXSW with fun photo moments, gold goblets, and more. Join us at Lucille Bar on Rainey street for 3 days of Love Is Blind inspired fun. Guests can capture photos, drink out of golden goblets, meet and greet with alumns and on Sunday we will even be hosting a special screening of the season 8 reunion, complete with a cast conversation led by Vulture.
Additionally, a giant 15ft golden goblet will be available for fans to take photos with on the corner of 2nd and Trinity, while they sip in a free coffee and take a ride in one of our branded pedicabs around the city!
https://www.netflix.com/tudum/articles/love-is-blind-sxsw-event-tickets | | OE45791 | |
| Activation | NBCUniversal Marketing Summit Reception | The Thompson Hotel Austin | The Thompson Hotel Austin | Activation | 17:00 | 18:30 | The Marketing Leadership Summit at SXSW presented NBCUniversal is a premier gathering that brings together prominent voices from across industries to inspire, challenge, and drive innovation through meaningful conversations that push the boundaries of marketing and leadership.
Please join us for a reception after the panel with light bites and cocktails. It’s the perfect opportunity to connect and mingle with industry professionals. | | OE46159 | |
| Showcase | OneDa | Auditorium Shores | Auditorium Shores | Hip-Hop / Rap | 17:00 | 17:20 | Manchester (UK) rapper and poet OneDa is a rising force in UK hip-hop and drum ‘n’ bass. Winner of the AIM Awards ‘One To Watch’, she blends old-school and new-school vibes, fusing Manchester’s hip-hop and drum and bass scenes with afro-trap and afrobeats, reflecting her Nigerian heritage.
Her debut album, Formula OneDa (Heavenly Recordings), showcases her versatility across 12 tracks, featuring collaborations with Renee Stormz, PRIDO, Princethekid, AceClvrk, Superlative & JadeJaxon. Following major festival performances at Glastonbury, Boomtown, We Out Here, and BBC 6 Music Festival, she headlined alongside Angélique Kidjo at the launch of Aviva Studios in Manchester and toured with labelmates Kneecap.
Empowerment is central to OneDa’s mission. Overcoming personal struggles, she uses her music to promote self-love and authenticity. She also leads hip-hop therapy sessions for Manchester youth and supports initiatives like Herchester.
In 2025, she continues to push boundaries with exciting new collaborations (WetEnough!?, Jaguar, Sherelle, WhiteN3rd) and remixes from FormulaOneDa, proving she’s in the driver’s seat—this Boss Bitch is the Leader Yano. | | MS62765 | |
| Activation | Tennessee House: Meet Memphis at 901 Day – Evening | Electric Shuffle | Electric Shuffle | Activation | 17:00 | 21:30 | The Tennessee House showcases what's happening in tech, innovation, and creativity across the Volunteer State.
Meet Memphis at 901 Day at the Tennessee House:
5pm – Doors open for more Memphian fun
6pm – 901 Day Pitch Competition
7:30pm – Elvis's 90th Birthday Lookalike Contest
8:00pm – GloRilla Glowstick Dance Party
** Limited-edition swag, bites, and drinks all day **
https://www.tn.house/ | | OE45596 | |
| Session | James Giglio Book Signing | Austin Convention Center | Room 10C | Book Signing | 17:15 | 17:40 | James Giglio will be signing copies of “Beyond the Jumbotron: Creating Fan Experiences Through Immersive Technology" at the SXSW Bookstore. | James Giglio | PP1148327 | |
| Special Event | Meet up: Future of Food Enthusiasts | Museum of the Future | Museum of the Future | Special Event | 17:15 | 18:15 | Connect with fellow innovators and changemakers at this exclusive meetup exploring the future of food. Hear from Alan Perlstein (California Cultured) and Arttu Luukanen (Solar Foods), from two trailblazing companies pioneering cultivated chocolate and Solein-powered protein to tackle food security, climate challenges, and sustainability. Dive into discussions on how science is transforming what we eat while preserving flavors, traditions, and cultural heritage. Come to ask questions, share ideas, and network! | | OE45635 | |
| Screening | Redux Redux | Alamo Lamar | Alamo Lamar 1 | Narrative Feature | 17:15 | 19:02 | In an attempt to avenge her daughter’s death, Irene Kelly travels through parallel universes, killing her daughter’s murderer over and over again. She grows addicted to the revenge streak, putting her own humanity in jeopardy. | Kevin McManus, Matthew McManus | FS18451 | |
| Screening | Redux Redux | Alamo Lamar | Alamo Lamar 8 | Narrative Feature | 17:15 | 19:02 | In an attempt to avenge her daughter’s death, Irene Kelly travels through parallel universes, killing her daughter’s murderer over and over again. She grows addicted to the revenge streak, putting her own humanity in jeopardy. | Kevin McManus, Matthew McManus | FS18453 | |
| Session | Tom Emrich Book Signing | Austin Convention Center | Room 10C | Book Signing | 17:15 | 17:40 | Tom Emrich will be signing copies of “The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing" at the SXSW Bookstore. | Tom Emrich | PP1148359 | |
| Showcase | Geto Gala | Auditorium Shores | Auditorium Shores | Hip-Hop / Rap | 17:25 | 18:00 | After four years of passion, dedication, and collaboration, Geto Gala is proud to announce the release of their highly anticipated album Major League. Crafted alongside partners Jake Lloyd and Deezie Brown, this project reflects the journey of creativity and perseverance, blending diverse influences and experiences.
The album was born from countless late-night sessions, challenges, and breakthroughs. Over the course of four years, Jake Lloyd, Deezie Brown, and in-house producer DSII poured their hearts into every track, ensuring each one tells a story while pushing the boundaries of their sound.
Fans can expect a dynamic and sonically rich experience that reflects the evolution of Geto Gala over the years. | | MS62620 | |
| Activation | AUSTRALIA HOUSE @ SXSW 2025 | Austin Tech Center | Austin Tech Center | Activation | 17:30 | 19:30 | AUSTRALIA HOUSE @ SXSW is an all-encompassing Australian experience featuring technology showcases, SXSW panel sessions, speakers and interactive displays by some of Australia’s leading experts in the film, music, thought and innovation sectors. The multi-day activation includes multiple opportunities to engage in panel discussions, showcases and evening receptions. Come and Say G’day at Australia House in March – we can’t wait to see y’all!
https://americanaustralian.org/events/2025-australia-house-sxsw/ | | OE45373 | |
| Screening | Friendship | Alamo Lamar | Alamo Lamar 5 | Narrative Feature | 17:30 | 19:10 | Suburban dad Craig has his life turned upside down by the arrival of a new neighbor. As Craig’s attempts to make an adult male friend spiral out of control, their blossoming relationship threatens to ruin both of their lives. | Andrew DeYoung | FS18100 | |
| Screening | Friendship | Alamo Lamar | Alamo Lamar 6 | Narrative Feature | 17:30 | 19:10 | Suburban dad Craig has his life turned upside down by the arrival of a new neighbor. As Craig’s attempts to make an adult male friend spiral out of control, their blossoming relationship threatens to ruin both of their lives. | Andrew DeYoung | FS18101 | |
| Screening | Assembly | Violet Crown Cinema | Violet Crown Cinema 1 | Documentary Feature | 18:00 | 19:38 | "Assembly" follows artist Rashaad Newsome as he transforms a former military facility into a visionary utopia. Featuring dancers, musicians, poets, and a non-binary AI named Being, the exhibition explores Black and queer identity, systemic injustice, and resilience. Performers confront marginalization through art, creating community and challenging oppression. With performances honoring Black trans women, the Black queer community’s response to the AIDS crisis, and vogue fem as a global art form, Assembly highlights collective creativity’s power to unite. Through immersive visuals and decolonization workshops, the film reveals how art fosters solidarity, strength, and liberation. | Rashaad Newsome, Johnny Symons | FS18349 | |
| Screening | Assembly | Violet Crown Cinema | Violet Crown Cinema 3 | Documentary Feature | 18:00 | 19:38 | "Assembly" follows artist Rashaad Newsome as he transforms a former military facility into a visionary utopia. Featuring dancers, musicians, poets, and a non-binary AI named Being, the exhibition explores Black and queer identity, systemic injustice, and resilience. Performers confront marginalization through art, creating community and challenging oppression. With performances honoring Black trans women, the Black queer community’s response to the AIDS crisis, and vogue fem as a global art form, Assembly highlights collective creativity’s power to unite. Through immersive visuals and decolonization workshops, the film reveals how art fosters solidarity, strength, and liberation. | Rashaad Newsome, Johnny Symons | FS18350 | |
| Screening | Holland | Paramount Theatre | Paramount Theatre | Narrative Feature | 18:00 | 19:48 | Purchase Public Presale Tickets Here: "Holland"
In this wildly unpredictable thriller, Nicole Kidman is the meticulous Nancy Vandergroot, a teacher and homemaker whose picture-perfect life with her community pillar husband and son in tulip-filled Holland, Michigan tumbles into a twisted tale. Nancy and her friendly colleague become suspicious of a secret, only to discover nothing in their lives is what it seems. | Mimi Cave | FS18343 | |
| Screening | Independent TV Pilot Program | Rollins Theatre at The Long Center | Rollins Theatre at The Long Center | Shorts Program | 18:00 | 19:53 | Discover new pilots from indie talent. | | FS18065 | |
| Special Event | Sotol & Local Food Journalist Meet Up | The LINE | Cantero | Special Event | 18:00 | 20:00 | An event designed with the media in mind. Enjoy sotol and local food at the Cantero Bar with your peers. Grab a coffee card for Starbucks the next morning and a link to access our free data program, Bright Journalists. Don't forget to RSVP- space is limited! | | OE45434 | |
| Comedy Event | The Stand Presents WITZ Live at SXSW (Live Comedy) | Esther's Follies | Esther's Follies | Comedy | 18:00 | 19:30 | Witz Comedy Network launched as a fast channel and digital brand in 2021 and has amassed over 500k subs on Youtube and 500k followers on Instagram. Witz is home to The Stand's library and exclusive specials from comedians that include Rich Vos, Laurie Kilmartin, Bret Ernst, Derek Gaines, and more! Witz Live represents some of the best comedians currently in the New York comedy scene. Join us at SXSW! | Joe DeRosa, Sam Jay, Ian Lara, T.J. Miller | CE00480 | |
| Screening | Take No Prisoners | AFS Cinema | AFS Cinema | Documentary Feature | 18:00 | 19:39 | Purchase Public Presale Tickets Here: "Take No Prisoners"
Check out the Conference Session Take No Prisoners: An Unprecedented Glimpse Into U.S. Hostage Negotiations
Take No Prisoners offers unprecedented access to America’s top hostage negotiator, Roger Carstens, as he battles to free LA public defender Eyvin Hernandez from a notorious Venezuelan prison called “The House of Dreams.” The film captures the raw, emotional fight of Eyvin’s family as they pressure the president for action. With rare behind-the-scenes moments—from tense White House meetings to chaotic Caracas streets—this gripping documentary exposes the dangerous, high-stakes world of U.S. hostage recoveries, filled with setbacks, breakthroughs, and relentless determination. | Adam Ciralsky, Subrata De | FS18391 | |
| Screening | We Bury The Dead | ZACH Theatre | ZACH Theatre | Narrative Feature | 18:00 | 19:34 | Purchase Public Presale Tickets Here: "We Bury The Dead"
From acclaimed writer/director Zak Hilditch (1922, These Final Hours), WE BURY THE DEAD is a gripping and emotional thriller set after a military experiment decimates the people of Tasmania. Daisy Ridley (Star Wars: Episode VII – The Force Awakens) stars as Ava, a desperate woman who joins a "body retrieval unit” in the hopes of finding her husband alive. Ava’s search takes a chilling turn, however, when the corpses she’s burying start showing signs of life… As she journeys to the south of Tasmania in search of her husband, Ava is forced to confront the undead -- and make peace with her own unfinished business. | Zak Hilditch | FS18418 | |
| Screening | Mix Tape | Hyatt Regency Austin | SXSW Film & TV Theater @ The Hyatt Regency | TV | 18:15 | 19:12 | Purchase Public Presale Tickets Here: "Mix Tape"
In Sheffield, 1989, teenagers Daniel and Alison meet at a house party, and bond over their love for music. Daniel is popular, Alison is a wallflower. When they meet on the dance floor, their lives are forever changed. The relationship they forge that night will follow them forever, and leave them wondering what could have been.
Twenty years later, Daniel is in Sheffield and Alison in Sydney. Both are married, with children nearly grown. Life looks differently for both of them than how’d they’d imagined it at seventeen.
Daniel, powerless to the strong hold the memory of Alison still has on him, reaches out to her in the hope that they might be able to rekindle that spark. | Lucy Gaffy | FS18124 | |
| Showcase | Sir Woman | Auditorium Shores | Auditorium Shores | Soul | 18:20 | 19:00 | As Sir Woman, Kelsey Wilson took the Austin music scene by storm in 2022 with the release of her full-length self-titled debut. It led to her taking the stage at renowned clubs, earning Artist Of The Year at the 2023 Austin Music Awards, as well as features in Rolling Stone, Spin.com, Variety, the Cover of Austin Chronicle and many other publications. The buzz surrounding Wilson’s project has helped earn Sir Woman upwards of 30 million streams on Spotify. They've also shared the stage with Black Pumas, Shakey Graves, Tank and the Bangas, Sammy Rae & The Friends - and many more. Sir Woman has made appearances at notable festivals including Newport Folk Fest, Luck Reunion, Jazzfest, and Format Fest. | | MS62679 | |
| Screening | Music Video Program | Alamo Lamar | Alamo Lamar 9 | Shorts Program | 18:30 | 19:55 | A dynamic mix of creativity and stylish visuals where music and storytelling collide. | | FS18047 | |
| Special Event | SXSW Pitch Award Ceremony | Hilton Austin Downtown | Salon H | Special Event | 18:30 | 20:00 | The 17th annunal SXSW Pitch competition will be held at the Hilton Austin Downtown on Saturday, March 8th, and Sunday, March 9th. A live audience and a panel of expert judges will discover advancements in various emerging technology sectors. The best part is product demonstrations by the most ambitious global talents with creative new ideas to change the industry. Catch a glimpse of the industry’s future with a guided tour by our emcees and judges.
Once these two days of pitches are complete, a winner in each of the nine categories (along with other special honors) will be named at the fun-filled SXSW Pitch Award Ceremony.
SXSW Pitch Award co-emcees for 2025:
Jim Breyer, Founder & CEO Breyer Capital
Mary McKenna, Angel Investor | Jim Breyer, Mary McKenna | OE45282 | |
| Special Event | 2025 Diversity Business Mixer | Fairmont | Room 725 Champagne & Caviar Lounge | Special Event | 19:00 | 20:00 | Join us for an exciting evening of networking, collaboration, and inclusivity at our SXSW 2025 DEI Mixer.This event is designed to bring together professionals from diverse backgrounds to foster connections, share experiences, and celebrate diversity in the workplace and community.
Whether you're looking to expand your professional network, exchange innovative ideas, or simply connect with like-minded individuals, this mixer provides the perfect environment to do so. Attendees will enjoy a relaxed and engaging atmosphere, complete with light refreshments, exciting conversations, and valuable connections that can help propel your business or career forward.
Come prepared to meet new people, engage in meaningful discussions, and be inspired by the power of diversity. We look forward to seeing you there! | | OE45585 | |
| Screening | Dead Lover | Alamo Lamar | Alamo Lamar 2 | Narrative Feature | 19:00 | 20:23 | A lonely Gravedigger who stinks of corpses finally finds her dream man, in a flamboyant romantic poet who finds her morbid stench an irresistible turn-on. The two begin a rapturous love affair, marry, and dream of starting a family – but their blooming relationship is cut short when the poet drowns at sea, and all that is recovered is his severed finger. Delirious with grief, the Gravedigger goes to morbid lengths to resurrect him through madcap scientific experiments, resulting in grave consequences and unlikely love. | Grace Glowicki | FS18136 | |
| Screening | Dead Lover | Alamo Lamar | Alamo Lamar 7 | Narrative Feature | 19:00 | 20:23 | A lonely Gravedigger who stinks of corpses finally finds her dream man, in a flamboyant romantic poet who finds her morbid stench an irresistible turn-on. The two begin a rapturous love affair, marry, and dream of starting a family – but their blooming relationship is cut short when the poet drowns at sea, and all that is recovered is his severed finger. Delirious with grief, the Gravedigger goes to morbid lengths to resurrect him through madcap scientific experiments, resulting in grave consequences and unlikely love. | Grace Glowicki | FS18143 | |
| Comedy Event | Don't Tell Comedy All-Stars (Live Comedy) | The Creek and the Cave | The Creek and the Cave | Comedy | 19:00 | 20:30 | Don't Tell Comedy started in 2017 in a backyard in Los Angeles. The stage was next to a hot tub. Since those humbled beginnings, DTC has built out a worldwide network of secret pop-up shows in over 250 cities with a focus on highlighting the best of the next generation of comedians.
This special Don't Tell Comedy All Stars show at SXSW will feature a lineup of comedians who have all filmed 10 minute comedy specials that you can find on the Don't Tell Comedy YouTube channel. Join us for a super fun night of comedy and see why the comedians on this lineup have received over 200 million views across all of DTC's social media channels. | Greer Barnes, Drew Dunn, Megan Gailey, Opey Olagbaju, Laura Peek | CE00494 | |
| Special Event | Tech 'n Fest by Globant | Buenos Aires Café | Buenos Aires Café | Special Event | 19:00 | 23:00 | Join us at Tech N’ Fest, where innovation meets celebration! Experience Globant’s latest advancements in Connected and Frictionless Experiences through live demos, interactive activities, and engaging conversations. Enjoy great food, live music, and a vibrant atmosphere that brings together trailblazers and visionaries shaping the future.
https://more.globant.com/globant-at-sxsw-2025-austin-texas | | OE45377 | |
| Screening | Brother Verses Brother | Alamo Lamar | Alamo Lamar 4 | Narrative Feature | 19:15 | 20:46 | Inspired by Francis Coppola's concept of Live Cinema, Brother Verses Brother is a radically personal musical odyssey. Combative twin musicians hunt for their dying poet father, in an improvisation performed by the director’s own family, in a single unbroken shot through the streets of San Francisco. One brother seeks love and excitement, while the other seeks to disappear into his music. But as night falls and their father remains missing, their frantic safari leads them from the secret haunts of the Beat poets into the heart of their family. Their tale becomes a testament to the power of music, brotherhood, & the lifeblood of a city - experienced by the viewer in real-time. | Ari Gold | FS18142 | |
| Screening | Brother Verses Brother | Alamo Lamar | Alamo Lamar 3 | Narrative Feature | 19:15 | 20:46 | Inspired by Francis Coppola's concept of Live Cinema, Brother Verses Brother is a radically personal musical odyssey. Combative twin musicians hunt for their dying poet father, in an improvisation performed by the director’s own family, in a single unbroken shot through the streets of San Francisco. One brother seeks love and excitement, while the other seeks to disappear into his music. But as night falls and their father remains missing, their frantic safari leads them from the secret haunts of the Beat poets into the heart of their family. Their tale becomes a testament to the power of music, brotherhood, & the lifeblood of a city - experienced by the viewer in real-time. | Ari Gold | FS18135 | |
| Comedy Event | Bonnie McFarlane: None of This Is Real (Standup Comedy Special) | Esther's Follies | Esther's Follies | Comedy | 20:00 | 21:30 | Join award-winning comedian and writer Bonnie McFarlane for an exclusive live taping of her new comedy special, NONE OF THIS IS REAL. Expect a night of thought-provoking humor, clever insights, and unexpected twists as Bonnie challenges what we consider “real” with her signature wit and storytelling.
Presented by The Stand NYC and TIXR | Drew Dunn, Bonnie Mcfarlane, Rich Vos | CE00481 | |
| Special Event | Film & TV Late Night Saloon | Stephen F Austin | Royal Sonesta Bar | Special Event | 20:00 | 23:00 | A last call stop to gather with fellow industry and filmmakers after your evening screenings and events have wrapped for the day. | | OE45574 | |
| Special Event | Greater Together @ BME | Palm Door on Sixth | Palm Door on Sixth | Special Event | 20:00 | 23:00 | Proudly presented by the GREAT Britain & Northern Ireland Campaign, we're celebrating a remarkable partnership with the finest American and British talent in our Greater Together takeover. When these two great nations come together, creative sparks fly.
JURASSIC 5’S SOUP aka FULLEE LOVE
THE BEATBOX COLLECTIVE (World Beatbox Champions from UK)
THE BEATBOX HOUSE & HerShe (World Beatbox Champions from USA)
THE PETEBOX
SPIDERHORSE
+ SPECIAL GUESTS
ADJUA
KIMBERLY ZIELNICKI
DJ MR SWITCH (World Champion Scratch DJ and Turntablist)
BUCK ROGERS
& MORGAN MUNROE
Subject to Capacity
SXSW Credentials get priority entry
https://www.thebritishmusicembassy.com/ | | OE46205 | |
| Special Event | Startup Germany Night @ German Haus | Speakeasy | Speakeasy | Special Event | 20:00 | 02:00 | Join us for Startup Germany Night, the premier networking event at German Haus @ SXSW 2025, bringing together 500+ entrepreneurs, investors, and ecosystem leaders from Germany and the US. Experience an evening of innovation and transatlantic exchange, all set to a soundtrack featuring Kollektiv Turmstrasse and Jennifer Touch. Don't miss this unique chance to meet industry pioneers and celebrate the future of tech and creativity with us!
https://www.eventbrite.de/e/startup-germany-night-tickets-1227478273559 | | OE45665 | |
| Screening | Zodiac Killer Project | Violet Crown Cinema | Violet Crown Cinema 4 | Documentary Feature | 20:30 | 22:01 | The true crime genre’s ubiquity is driven by people’s endless fascination, disgust, and—bizarrely—search for comfort in genre conventions that still have the ability to generate complex emotions despite their predictability and familiarity.Having tried and failed to make a documentary about the infamous Zodiac Killer, filmmaker Charlie Shackleton walks the viewer through what his film would have been like and why, using Bay Area landscapes, reenactments, film and TV clips, and voice-over. In this wholly original, self-aware cinematic work, a filmmaker chews over what might have been and playfully probes the inner workings of a genre at saturation point. | Charlie Shackleton | FS18162 | |
| Screening | Zodiac Killer Project | Violet Crown Cinema | Violet Crown Cinema 2 | Documentary Feature | 20:30 | 22:01 | The true crime genre’s ubiquity is driven by people’s endless fascination, disgust, and—bizarrely—search for comfort in genre conventions that still have the ability to generate complex emotions despite their predictability and familiarity.Having tried and failed to make a documentary about the infamous Zodiac Killer, filmmaker Charlie Shackleton walks the viewer through what his film would have been like and why, using Bay Area landscapes, reenactments, film and TV clips, and voice-over. In this wholly original, self-aware cinematic work, a filmmaker chews over what might have been and playfully probes the inner workings of a genre at saturation point. | Charlie Shackleton | FS18161 | |
| Screening | Other Side | Alamo Lamar | Alamo Lamar 8 | Documentary Feature | 20:45 | 22:15 | This is a story about choice, not death.
Lynda Bluestein would not take 'no' for an answer. Because Medical Aid in Dying is not legal in Connecticut, Lynda is forced to find another way to die peacefully.
This is an intimate and gripping look into what it takes to legally die on one’s own terms in the United States. Other Side delves into the systemic, familial and emotional complexities of navigating an untrodden medical landscape while terminally ill. | Heather Hogan, Carter Oakley | FS18332 | |
| Screening | Other Side | Alamo Lamar | Alamo Lamar 1 | Documentary Feature | 20:45 | 22:15 | This is a story about choice, not death.
Lynda Bluestein would not take 'no' for an answer. Because Medical Aid in Dying is not legal in Connecticut, Lynda is forced to find another way to die peacefully.
This is an intimate and gripping look into what it takes to legally die on one’s own terms in the United States. Other Side delves into the systemic, familial and emotional complexities of navigating an untrodden medical landscape while terminally ill. | Heather Hogan, Carter Oakley | FS18331 | |
| Screening | Creede U.S.A. | Hyatt Regency Austin | SXSW Film & TV Theater @ The Hyatt Regency | Documentary Feature | 21:00 | 22:34 | Q&A moderated by Richard Linklater
Purchase Public Presale Tickets Here: "Creede U.S.A."
Check out the Conference Session Creating New American Stories of Us with director Kahane Corn Cooperman
Creede is a tiny, remote, mining town where residents hold tightly to their heritage. When the townspeople brought in a theater company in 1966 to bolster the dwindling economy, they opened its doors to all manner of folk and progressive ideas. This is not quite what they had intended. Almost 60 years later, with these two worlds living side by side, Creede is a taut microcosm of current national divisions. Guns in classrooms? Pronouns, what now? Weaving intimate storylines of its nuanced residents, tense debates at town meetings and forays into its rich history, Creede U.S.A. offers a hopeful, humanistic and urgent glimpse at a community that must continually negotiate its common ground. | Kahane Corn Cooperman, Kahane Corn Cooperman | FS18250 | |
| Comedy Event | Elysian Nights ATX (Live Comedy) | The Creek and the Cave | The Creek and the Cave | Comedy | 21:00 | 22:30 | Spend the night with comics and clowns we love as we bring The Elysian’s eponymous variety show on the road. Elysian Nights launched late in 2024 with the opening of The Elysian's new room The Vault, reinforcing the theaters mission to support new works. | Chad Damiani, Christina Catherine Martinez, Aparna Nancherla, Natalie Palamides, Nick Thune, Melissa Villasenor | CE00470 | |
| Screening | Fucktoys | Alamo Lamar | Alamo Lamar 6 | Narrative Feature | 21:15 | 23:01 | Check out the Conference Session Casting for Indie Film" with the Casting Directors Erica Hard and Jessica Daniels
A lush 16mm fever dream that reimagines The Fool’s Journey of the Tarot through the story of AP- a sanguine young woman seeking salvation from a curse. AP is promised by not one but multiple psychics that -for a cool $1000 and the sacrifice of a baby lamb- it can be lifted. So, she makes money the only way she knows how, scootering her way deeper into the night, into the uncouth underbelly of Trashtown. Dark, irreverent, and sexy, AP stumbles upon new characters and absurd situations, each more unhinged than the last, as she winds her way towards the inevitable. Fucktoys is a campy romp that explores the intersection of intimacy, exploitation, and class in a pre-millenium alternate universe. | Annapurna Sriram | FS18146 | |
| Screening | Fucktoys | Alamo Lamar | Alamo Lamar 5 | Narrative Feature | 21:15 | 23:01 | Check out the Conference Session Casting for Indie Film" with the Casting Directors Erica Hard and Jessica Daniels
A lush 16mm fever dream that reimagines The Fool’s Journey of the Tarot through the story of AP- a sanguine young woman seeking salvation from a curse. AP is promised by not one but multiple psychics that -for a cool $1000 and the sacrifice of a baby lamb- it can be lifted. So, she makes money the only way she knows how, scootering her way deeper into the night, into the uncouth underbelly of Trashtown. Dark, irreverent, and sexy, AP stumbles upon new characters and absurd situations, each more unhinged than the last, as she winds her way towards the inevitable. Fucktoys is a campy romp that explores the intersection of intimacy, exploitation, and class in a pre-millenium alternate universe. | Annapurna Sriram | FS18145 | |
| Screening | Dear Tomorrow | Violet Crown Cinema | Violet Crown Cinema 1 | Documentary Feature | 21:30 | 23:01 | Dear Tomorrow is a multi-character story about loneliness. Set in Japan, the film centers around the mental health hotline called “A Place for You”, where a group of young volunteers are chatting with thousands in need, every single day.The film follows three lonely users as they struggle to find meaning in their lives. With support from the chat service and the Japanese government's focus on loneliness, they finally have a place to turn. Aware of their need for human connection, they embark on a journey toward healing and renewal. | Kaspar Astrup Schröder | FS18262 | |
| Screening | Dear Tomorrow | Violet Crown Cinema | Violet Crown Cinema 3 | Documentary Feature | 21:30 | 23:01 | Dear Tomorrow is a multi-character story about loneliness. Set in Japan, the film centers around the mental health hotline called “A Place for You”, where a group of young volunteers are chatting with thousands in need, every single day.The film follows three lonely users as they struggle to find meaning in their lives. With support from the chat service and the Japanese government's focus on loneliness, they finally have a place to turn. Aware of their need for human connection, they embark on a journey toward healing and renewal. | Kaspar Astrup Schröder | FS18263 | |
| Screening | Drop | Paramount Theatre | Paramount Theatre | Narrative Feature | 21:30 | 23:10 | Purchase Public Presale Tickets Here: "Drop"
A widowed mother, on her first date in years, arrives at an upscale restaurant where she meets her handsome date. But their chemistry begins to curdle as she begins being irritated and then terrorized by a series of anonymous drops to her phone. | Christopher Landon | FS18337 | |
| Screening | Nirvanna the Band the Show the Movie | ZACH Theatre | ZACH Theatre | Narrative Feature | 21:30 | 23:10 | Purchase Public Presale Tickets Here: "Nirvanna the Band the Show the Movie"
When their plan to book a show at the Rivoli goes horribly wrong, Matt and Jay accidentally travel back to the year 2008. Blah blah blah blah blah. | Matt Johnson | FS18422 | |
| Screening | Spreadsheet Champions | AFS Cinema | AFS Cinema | Documentary Feature | 21:30 | 22:56 | Purchase Public Presale Tickets Here: "Spreadsheet Champions"
Spreadsheet Champions follows six students as they put their Excel-lent skills to the ultimate test in Microsoft's most prestigious and difficult category. A heartwarming tale of formulas and friendship, Spreadsheet Champions reveals the far-reaching influence of spreadsheets in today’s world and the power of young minds to shape our future.Who will triumph, who will fail, who will EXCEL? | Kristina Kraskov | FS18370 | |
| Screening | Boxcutter | Alamo Lamar | Alamo Lamar 9 | Narrative Feature | 21:45 | 23:18 | Aspiring rapper Rome has all the talent and vision, but his crippling insecurity prevents him from sharing his music without a celebrity co-sign. When he learns that megastar producer Richie Hill will be making an appearance in Toronto’s Queen Street West neighbourhood, Rome devises a plan to get his album into Richie’s hands. However, disaster strikes when Rome’s apartment is burgled, and his only copy of the album is stolen. With the help of his activist-artist friend Jenaya, Rome sets out on a mission to track down his four producers and reassemble the album in time for the event that could change his life. | Reza Dahya | FS18108 | |
| Screening | Midnight Short Program | Rollins Theatre at The Long Center | Rollins Theatre at The Long Center | Shorts Program | 21:45 | 23:36 | Indulge your cravings for horror, gore, and dark comedy. | | FS18051 | |
| Comedy Event | Would You Bang Him? (Live Comedy Event) | Esther's Follies | Esther's Follies | Comedy | 22:00 | 23:30 | This hilarious mock game show features a lineup of male comedians delivering quick sets to a panel of female judges, who then answer the question “Would you bang him?” Presented by The Stand NYC and hosted by comedy couple Bonnie McFarlane and Rich Vos, this cheeky show is part stand-up, part roast, and all good fun. | Reggie Conquest, Drew Dunn, Punkie Johnson, Jay Jurden, Ian Lara, Bonnie Mcfarlane, Caitlin Peluffo, Rich Vos, Maddie Wiener | CE00479 | |
| Screening | Sweetness | Alamo Lamar | Alamo Lamar 2 | Narrative Feature | 22:15 | 23:48 | When a chance encounter with her rockstar crush leads 16 year old Rylee to discover that he's addicted to drugs, she takes it upon herself to help him, ultimately forcing her teenage fantasies into reality. | Emma Higgins | FS18492 | |
| Screening | Sweetness | Alamo Lamar | Alamo Lamar 7 | Narrative Feature | 22:15 | 23:48 | When a chance encounter with her rockstar crush leads 16 year old Rylee to discover that he's addicted to drugs, she takes it upon herself to help him, ultimately forcing her teenage fantasies into reality. | Emma Higgins | FS18493 | |
| Screening | The Surrender | Alamo Lamar | Alamo Lamar 4 | Narrative Feature | 22:30 | 00:00 | A fraught mother-daughter relationship is put to a terrifying test when the family patriarch dies, and the grieving mother hires a mysterious stranger to bring her husband back from the dead. As the bizarre and brutal resurrection spirals out of control, both women must confront their differences as they fight for their lives - and for each other. | Julia Max | FS18487 | |
| Screening | The Surrender | Alamo Lamar | Alamo Lamar 3 | Narrative Feature | 22:30 | 00:00 | A fraught mother-daughter relationship is put to a terrifying test when the family patriarch dies, and the grieving mother hires a mysterious stranger to bring her husband back from the dead. As the bizarre and brutal resurrection spirals out of control, both women must confront their differences as they fight for their lives - and for each other. | Julia Max | FS18486 | |
| Comedy Event | The Super Good Show (Live Comedy) | The Creek and the Cave | The Creek and the Cave | Comedy | 23:00 | 00:30 | A standup comedy show that is advertised. A lineup of some of the best at SXSW. | Alex English, Lynne Koplitz, Pete Lee, Maddie Wiener, Godfrey | CE00496 | |