| Special Event | Everday Dose | 2nd St & Trinity St | 2nd St & Trinity St | Special Event | 08:00 | 20:00 | Functional coffee = smooth energy. Sip, breathe, and recharge with samples & live breathwork sessions at SXSW. | | OE46103 | |
| Activation | Exclusive Meeting Room Offers | Trick Hat Workway | Trick Hat Workway | Activation | 09:00 | 17:00 | Make the most of SXSW with Trick Hat Workway—your downtown hub for seamless productivity and premium amenities. Whether you're a visiting entrepreneur, a remote team, or a creative professional, we offer flexible
workspaces and tailored meeting room packages to keep you plugged in without missing a beat. Stay focused, get connected, and recharge—all while experiencing the best Austin has to offer.
Bundle Offers:
Trick Hat Fast Pass (Day Pass)
SXSW Week Pass
VIP Work & Play Bundle
Team Bundle
Podcast Room | | OE46128 | |
| Special Event | Free Professional Headshots for SXSW Attendees | Austin Convention Center | Austin Convention Center | Special Event | 09:00 | 16:00 | Stop by EXPO and the Precision booth for an updated professional headshot. Precision Camera & Video is Texas's largest camera store and a candy shop for photographers. Two stores in Austin and one in The Woodlands. We carry the latest Canon, Sony, Leica, Nikon models. Also have a large rental inventory. | | OE46181 | |
| Exhibition | Free Signature Scent Consultation | Austin Convention Center | SXSW Expo - Exhibit Halls 2-4 | | 09:00 | 16:00 | Are you ready to indulge in a sensory experience like no other? Swing by our booth and immerse yourself in our luxurious selection of organic fragrances! Based right here in vibrant Austin, we specialize in potent body oils and sprays that elevate your personal aura naturally.
What We Offer:
• Organic Fragrances: Explore our curated collection of travel-sized scents, perfect for taking a piece of Austin home with you.
• Magnesium Sprays: Relax and rejuvenate with our soothing magnesium-infused sprays that nourish your body and mind.
• Car Diffusers: Transform your daily commute with our delightful car diffusers, ensuring you enjoy your favorite scents wherever you go.
• Candles & Oils: Experience the calming ambiance of our hand-poured candles and therapeutic oils, designed to uplift your spirit.
Sample Our Fragrance Selection: We invite you to come in and sample our beautiful fragrances! Feel the magic of our products and find your signature scent.
Location: Find us at 439 under the Health & Wellness Pavilian! — We can't wait to meet you! | | OE46263 | |
| Lounge | Platinum Recharge Zone | Austin Marriott Downtown | Room 301 | Lounge | 09:00 | 17:00 | Relax in the SXSW Platinum Recharge Zone. These exclusive areas are conveniently located in major Conference venues where Platinum badge holders can take a break and unwind. Complimentary refreshments will be available throughout the day as well as portable power banks for charging different devices. Power banks can be returned at any FUZE station located in all Platinum Recharge Zones, Registrant Lounge, Rivian Park at Brush Square Park or Highball at Alamo South Lamar. | | OE46172 | |
| Lounge | Platinum Recharge Zone | Austin Convention Center | Room 14 | Lounge | 09:00 | 17:00 | Relax in the SXSW Platinum Recharge Zone. These exclusive areas are conveniently located in major Conference venues where Platinum badge holders can take a break and unwind. Complimentary refreshments will be available throughout the day as well as portable power banks for charging different devices. Power banks can be returned at any FUZE station located in all Platinum Recharge Zones, Registrant Lounge, Rivian Park at Brush Square Park or Highball at Alamo South Lamar. | | OE46036 | |
| Lounge | Platinum Recharge Zone | Hilton Austin Downtown | Room 408 | Lounge | 09:00 | 17:00 | Relax in the SXSW Platinum Recharge Zone. These exclusive areas are conveniently located in major Conference venues where Platinum badge holders can take a break and unwind. Complimentary refreshments will be available throughout the day as well as portable power banks for charging different devices. Power banks can be returned at any FUZE station located in all Platinum Recharge Zones, Registrant Lounge, Artist Lounge or Alamo South Lamar. | | OE46043 | |
| Activation | Rivian | Trinity St. and 4th St. | Trinity St. and 4th St. | Activation | 09:00 | 20:00 | Swing by our display at 4th and Trinity and check out the all-electric Rivian R1T up close. Need a quick recharge? Plug in your devices while you chat with our team — we’re all about adventure, sustainability and making the most of SXSW. | | OE45750 | |
| Activation | Rivian x Dolby Atmos: Step Into Immersive Sound | Austin Convention Center | Exhibit Hall 2-4 | Activation | 09:00 | 16:00 | Imagine connecting with music at its fullest capacity and creative potential. Go beyond the ordinary listening experience and immerse yourself in the music, hearing every detail in unparalleled clarity and depth.
Discover the power of Rivian Premium Audio with Dolby Atmos and experience the difference yourself.
Attendees will have the opportunity to experience firsthand the immersive sound and premium quality of Dolby Atmos within the context of a Rivian vehicle, highlighting the seamless integration of technology and automotive design. | | OE45659 | |
| Activation | Rooftop Pickleball: Vibes, Pros & Open Play | Urban Pickleball | Urban Pickleball | Activation | 09:00 | 16:00 | AirCFO Dink & Jam 3/8, Jack Munro Pro Mon, Open Play Tue-Fri | | OE46199 | |
| Exhibition | SXSW Expo - Wednesday (Austin Industry Day) | Austin Convention Center | Exhibit Hall 2-4 | Exhibition | 09:00 | 16:00 | Scheduled March 9-12, the SXSW Expo is the convergence of all industries on the cutting-edge of technology, design, social good, entertainment, health + wellness, and more.
Mindfully curated, SXSW spends the year searching for brands, services and products that will take attendees into the 22nd century and beyond. Hundreds of exhibitors from across the globe meet under one roof to ignite passions, collaborate and share groundbreaking discoveries.
Wednesday is Austin Industry Day at the SXSW Expo, which means the event is free and open to the public! Stop by the exhibit hall and discover the most innovative companies, ideas and thought leaders in the creative industries. | | OE45264 | |
| Activation | World’s First eVTOL Flights at SXSW 2025 | Long Center | Long Center | Special Event | 09:00 | 18:30 | LIFT Aircraft is offering flights of its groundbreaking HEXA personal eVTOL aircraft to SXSW badge-holders -- no pilot’s license (or runway) is required!
Free for Platinum badge-holders and $199 for other SXSW badge-holders, flight sessions include 30 minutes of training followed by a 3-5 min “beginner” flight and will be offered on March 12-13, 9am to 6:30pm, at the Long Center.
LIFT will also be performing demo flights over Ladybird Lake at 6:30pm on the 11-13th followed by a reception on the Long Center patio each evening.
Also, catch LIFT CEO, Matt Chasen’s, session “The Era of Personal Flight: Flying Cars (Finally) Takeoff” on Wednesday, March 12 at 2:30 pm (Hilton Austin Downtown, Salon F).
Flight slots are very limited and RSVPs for the waitlist and receptions are required here: www.liftaircraft.com/sxsw. All flight activities are weather permitting. | | OE46223 | |
| Activation | IBM AI Sports Club | Hilton Austin Downtown | Room 404 | Activation | 09:30 | 17:00 | See how watsonx is changing the game by delivering AI-powered experiences for some of the biggest sporting events and teams in the world — and how that same technology is being applied across global industries. Network with IBM executives, AI enthusiasts and the AI curious during daily happy hours. You can even get in the game yourself and test your skills with our AI-powered table tennis and foosball. | | OE45741 | |
| Activation | The World’s Aquarium Presented by NRDC | Hilton Austin Downtown | 4th Floor Prefunction | Activation | 09:30 | 17:30 | Explore the beauty of a marine paradise humanity can’t afford to lose to Big Oil - Mexico’s Gulf of California. This UNESCO World Heritage Site is home to 39 percent of all marine mammal species on Earth, but is threatened by Big Oil’s plan to turn it into a gas stations exporting climate-destroying fossil fuels halfway around the world. Visit NRDC’s immersive activation to learn how you can help protect this marine ecosystem of global significance. | | OE45363 | |
| Session | (CANCELED) Music Mentor: Tabeah Berler (Pon’t Danic Music) | Austin Convention Center | Room 15 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Management, Publishing, Touring. | | PP1148079 | |
| Session | Advancing Black Homeownership through Housing Equity | Austin Convention Center | SXSW Expo - Next Stage - Exhibit Hall 4 | Panel | 10:00 | 11:00 | We explore the historical struggle for housing equity, examining the discriminatory policies that have created systemic and structural barriers preventing gains in black homeownership in America. But how do we address the deep-rooted structural inequities in housing while ensuring that efforts are both sustainable and transformative, rather than merely performative or incremental? This panel will delve into a conversation about solutions that have demonstrably broken down these barriers, offering a path forward toward a more equitable future | Daniel Gura, Lisa Matthews, Andre Perry, Jonathan Reckford | PP156223 | ✓ |
| Session | AI Meet Up | Hilton Austin Downtown | Room 410 | Meet Up | 10:00 | 11:00 | Join us to explore AI's evolution from cutting-edge tech to essential infrastructure. Together, we'll dive into its real-world impact, practical applications, and potential risks. We'll examine deployment strategies, transformative innovations, multimodal breakthroughs, and the vital balance between innovation and ethical governance.
Connect with developers, business leaders, investors, and policymakers for lively discussions about turning AI concepts into tangible results.
This is your chance to join the conversation—everyone's welcome! | James French | PP1147765 | |
| Session | America, Make This Your Train Era | Hilton Austin Downtown | Salon F | Presentation | 10:00 | 11:00 | Björn Bender, CEO & Executive Chairman of Rail Europe, addresses the global state of rail travel, sharing his expertise as a mobility expert with over two decades of wisdom gathered from the industry. He will dissect the European rail model and identify key factors, such as accessibility, safety and technology, including Artificial Intelligence, that have led to the industry's rapid growth "across the pond".
Bender will prove the importance of customer-centricity and transparency in meeting the evolving demands of modern travelers. He will leave the audience with a blueprint of how countries that struggle with public transportation access for all, such as the US, can learn from global rail leaders through key investments and regulations that drive innovation. | Björn Bender | PP150919 | ✓ |
| Session | Breaking into the Scene: Unscripted & Reality TV Meet Up | Hilton Austin Downtown | Room 406 | Meet Up | 10:00 | 11:00 | Are you eager to dive into the dynamic world of unscripted and reality television? Join us for an engaging and informal meet up featuring industry leaders:
•Rich Leist: Director of Casting for Unscripted at Netflix
•Ekin-Su Cülcüloğlu: British-Turkish actress and model, renowned for winning the eighth series of Love Island in 2022
This session is tailored for aspiring participants, suppliers, and anyone interested in the unscripted television industry. Key discussion areas include:
•Casting Insights: Rich Leist will share what casting directors seek in potential participants and how to stand out in auditions.
•Participant Experience: Ekin-Su Cülcüloğlu will provide firsthand insights on navigating the reality TV landscape, from application to post-show opportunities.
•Industry Roles: Explore various opportunities beyond on-screen talent, including production, writing, and technical positions.
•Networking Strategies: Discover effective ways to connect with industry professionals and build relationships that can open doors.
•Content Creation: Understand the process of developing compelling unscripted content and the current trends shaping the genre.
Following the discussion, there will be ample time for networking, allowing you to connect with peers and industry veterans. Bring your questions, enthusiasm, and creativity as we delve into the exciting realm of unscripted and reality TV!
Note: This session is open to all individuals interested in the unscripted television industry, regardless of experience level. | Ekin-Su Cülcüloğlu, Rich Leist | PP1148053 | |
| Session | Building Authentic Connections as an Independent Artist | Courtyard Marriott | Guadalupe | Workshop | 10:00 | 12:00 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
Rooted in 11+ years of growing a multimedia and educational ecosystem for independent musicians, 'Perfect Your Pitch: Building Authentic Connections as an Independent Artist' is the quintessential guide for up-and-coming musicians building their artist platforms. We walk through the steps of developing your authentic artist brand, connecting to your audience, and using the momentum gained to find opportunities in media, live performance, and partnerships while building a sustainable, profitable creative ecosystem—on their own terms. | Gerard Longo | PP148981 | |
| Session | Can Human & AI Collaboration Extend the Bounds of Creativity | Austin Convention Center | Room 9ABC | Fireside Chat | 10:00 | 11:00 | Technology has always played an important role in expanding the creative boundaries of artists, makers, and creators of all kinds. Without it, we would not be where we are today in a variety of creative mediums from art to entertainment. The emergence of AI is an inflection point for exploring the role research and technology can play in supporting new creative possibilities without infringing on what has come before. This session will share an expert perspective on areas of AI research that aim to address this balance and look to AI’s potential impact. | Dawn Chmielewski, Michael Spranger | PP153174 | ✓ |
| Session | Case Study in Advertising Sync 3.0: From Agency to Artist | Austin Convention Center | Room 12AB | Panel | 10:00 | 11:00 | Building on 2 years of successful SXSW panels covering music for sync advertising, we dive even deeper into the journey of a song from its inception to landing a spot on a major TV commercial. By combining a seasoned advertising agency producer, one of today’s most successful music supervisors and an artist with sync success under their belt, we hone in on what it takes to succeed in sync. We’ll examine topics such as the magic formula for a great sync, current trends and navigating the complex landscape of music supervisors, sync reps, publishers and other entry points into the world of sync. | Doug Darnell, Jack Epsteen, Katt Matt, Jon Mero | PP152823 | ✓ |
| Session | Catching & Amplifying The Next Viral Hit | Austin Convention Center | Room 18AB | Panel | 10:00 | 11:00 | In a world where overnight sensations can come out of nowhere, social listening has become more powerful than ever before in helping labels and music marketers stay ahead of the curve and amplify viral moments before they pique. This panel of experts leverage technology to spot trends in UGC and short form video and leverage that intel to build competitive and impactful release strategies for their artists. This conversation will dig deep into the tools available, trends to watch for, how to spot them, and how to leverage them to market your artists' music online. | Josie Goson, Connor Hachey, Dimplez Ijeoma, Jessica Messier | PP153223 | |
| Session | Creative Alchemy Meet Up | Hilton Austin Downtown | Room 412 | Meet Up | 10:00 | 11:00 | Are you ready to awaken your inner artist? Creativity is about returning to your nature and bringing your imagination to life, in whatever form that takes. In this interactive meet up, we will channel the muse and transmute emotion and life experiences into creative expression. Join us for a guided meditation, writing exercise, and group shares. Bring your notebook! (Notes app on your phone will do in a pinch!) | James McCrae, Emma Zeck | PP1148104 | |
| Session | Creative Companionship – Creating A Fairytale Live With AI | Courtyard Marriott | Rio Grande Ballroom 2 | Workshop | 10:00 | 12:00 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
It’s often observed that AI systems tend towards the average. Maybe it’s not even possible for them to be creative. But we think that overlooks a huge opportunity: creative companionship. By seeing the AI tools we use as collaborators and sources of encouragement, we can be pushed to create beyond our expectations. So, let’s do it together! In this session we will, together with our AI tools, write and illustrate a fairytale book. If we’re lucky, we might even be able to print it. All participants will receive a digital copy of our book. | Jenna Fizel, Grishma Rao | PP149971 | |
| Activation | Dolby Airstream | Rivian Electric Roadhouse | Rivian Electric Roadhouse | Activation | 10:00 | 14:00 | Imagine connecting with your favorite music at its fullest capacity and creative potential. Go beyond the ordinary listening experience and immerse yourself in the music, hearing every detail in unparalleled clarity and depth.
Discover the power of Dolby Atmos with Rivian Premium Audio and experience the difference yourself. Explore the Dolby Airstream trailer, learn more about the creative process with Dolby Atmos mixing, and experience Dolby Atmos Music in a Rivian.
Space is limited. Admittance is on a first come, first serve capacity. | | OE45653 | |
| Activation | Electric Joyride | 400 Congress Ave. | 400 Congress Ave. | Activation | 10:00 | 19:00 | Rivian’s Electric Joyride awaits.
We invite you to ride shotgun on the ultimate Electric Joyride. Experience the electrifying on-road and off-road capability of R1 on a closed course with an expert driver. Launch, navigate obstacles and get a first-hand look at what our all-electric adventure vehicles can do.
Available on a first-come, first-serve basis at 400 Congress Ave — a short walk from the Rivian Electric Roadhouse.
Attendees are encouraged to RSVP for a time window, while walk-ins are also welcomed.
https://riviansxsw.splashthat.com/ | | OE46236 | |
| Session | Engineering Joyrides: Tech Partnerships & Car Entertainment | Hilton Austin Downtown | Salon G | Panel | 10:00 | 11:00 | Vehicles are one of the most expensive purchases a person makes, and drivers expect the best entertainment experience possible. From video streaming, gaming and immersive audio experiences to live routing, emergency response, and other concierge services—the world of infotainment is rapidly evolving. The advent of autonomous vehicles will only expand upon this world. Industry experts from automotive, technology, and development will discuss the future of vehicles as the latest product and platform category. | Rebecca Bellan, Gretchen Effgen, Pankaj Kedia, Alan Wexler | PP154116 | ✓ |
| Session | Featured Session: A Sabbatical Deep Dive with The Happiness Lab Podcast Live | Austin Convention Center | Ballroom EF | Featured Session | 10:00 | 11:00 | Join us for a live taping of The Happiness Lab podcast with psychology professor Dr. Laurie Santos. In this episode, we explore why sabbaticals—an intentional extended leave from your job—can transform your career, reduce burnout and improve your life. Harvard Business School’s DJ DiDonna, founder of The Sabbatical Project, explains 3 types of sabbaticals and why they're crucial for your creativity, relationships, and performance. We’ll then discuss how to convince your boss, your colleagues and even yourself that a sabbatical isn’t just a long vacation, but a smart investment in your future. | DJ DiDonna, Laurie Santos | PP1146821 | ✓ |
| Session | Featured Session: From Survivor to Advocate: Nadia Murad’s Fight for Human Rights and Justice | Austin Convention Center | Room 16AB | Featured Session | 10:00 | 11:00 | Join Nadia Murad as she shares her incredible story of survival, resilience, and advocacy. Learn about her journey from the horrors of ISIS captivity to becoming a global voice for victims of human trafficking, genocide, and CRSV. Discover how she is leveraging her platform to promote justice, peace, and human rights worldwide. | Maria Paula Fidalgo, Nadia Murad | PP1146657 | ✓ |
| Session | Featured Session: Quantum Computing—The What, Why, and When | Hilton Austin Downtown | Salon H | Featured Session | 10:00 | 11:00 | You’ve heard about quantum computing. But what is it really? What will it be able to do for us in the real world, and when? How does it intersect with AI?
Join this fireside chat to truly learn, not sit through a sales pitch. In this entertaining crash course with Reed Albergotti, Technology Reporter for Semafor and Charina Chou, COO for Google Quantum AI, we’ll get into the big and interesting questions on this often misunderstood technology. From how to assess true breakthroughs, to applications, encryption concerns, and how to think about the multiverse—let’s get into some real talk on quantum computing! | Reed Albergotti, Charina Chou | PP1148031 | ✓ |
| Session | The Fight for Freedom of Speech: From Lawsuits to Spyware | Austin Convention Center | Room 8ABC | Panel | 10:00 | 11:00 | In this provocative panel, we explore the battleground where freedom of expression collides with legal intimidation tactics through the experiences of João Paulo Cuenca and Julia Gavarrete. Cuenca's landmark case against the Universal Church in Brazil, which redefined the boundaries of free speech, and Gavarrete's investigative journalism in El Salvador, where she faced governmental hostility and spyware attacks, exemplify the extreme measures taken to silence critical voices. Led by Media Defence CEO, Carlos Gaio, join us for an urgent discussion on the intersection of art, law and democracy | João Paulo Cuenca, Carlos Gaio, Julia Gavarrete | PP153285 | ✓ |
| Session | Getting In First: Artists As Industry Early-Adopters | Austin Convention Center | Room 18CD | Panel | 10:00 | 11:00 | In a world where tech constantly evolves, artists have the power to be the first to embrace and shape new innovations. This session dives into how artists can adopt a mindset similar to brand partnerships within the tech space, pioneering early adoption and building lasting relationships with cutting-edge platforms. We’ll explore successful beta strategies, new features ripe for artist engagement, and how creators can help tech companies navigate market challenges. Join us to discover how these collaborations can revolutionize the future of the music industry. | Dion Baez, Zyah Belle, Jaclyn O'Connell, Megh Vakharia | PP153606 | ✓ |
| Special Event | Gold Filmmaker Spotlight | The Thompson Hotel Austin | Red River Ballroom | Special Event | 10:00 | 13:00 | The Gold Filmmaker Showcase is a live pitch event developed in partnership with Adobe and WME to platform next-generation filmmakers and connect them with key industry contacts to support their filmmaking journey. Each pitch will be followed by a short audience Q&A, and a networking reception will follow. | | OE45401 | |
| Session | How To Be a Smarter AI User | Hilton Austin Downtown | Salon DE | Presentation | 10:00 | 11:00 | This session will help users learn tools to better interact with AI systems, informed by how real users have interacted with existing systems, such as ChatGPT. We’ll look at the existing shortcomings of AI systems, including limits of social intelligence, biases, possible pitfalls of relying too much on AI systems' outputs, and negative impacts of this technology. We’ll also discuss how users can brainstorm and avoid negative risks of their own inputs to the system, drawing from our work in understanding negative impacts and risks of AI. | Maarten Sap, Sherry Tongshuang Wu | PP154312 | ✓ |
| Session | The Insights Showdown: Humans vs AI, Who Will Reign Supreme? | Courtyard Marriott | Rio Grande Ballroom 1 | Workshop | 10:00 | 12:00 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
Can AI research replace the insights gleaned from traditional consumer research? In this interactive workshop, we’ll answer just that—or at least enrich the debate with empirical data. For data nerds, branding folks, marketers, techies, storytellers and more, this workshop will pit a live consumer research interview with a human respondent against a real-time interview with a matching AI persona. Will the human make deeper connections? Will the AI persona be more expansive? Will either be completely honest? You’ll have to come and see. | Taddy Hall, Melissa Tischler | PP155564 | |
| Session | LGBTQIA+ Music Industry Meet Up | Austin Convention Center | Room 13AB | Meet Up | 10:00 | 11:00 | Join members of Queer Capita at SXSW to make authentic connections with other LGBTQIA+ professionals in the music industry.
Queer Capita is a 501(c)3 non-profit diversity development organization, serving over 600+ members employed at over 150+ companies, QueerCapita produces development workshops, resources, and events that shape the music industry into a space where LGBTQIA+ professionals can thrive.
At Queer Capita we understand how important it is to create community and offer safe spaces to be your most authentic self - join us at SXSW! | Corey Crossfield, Meredith Nadeau | PP1148462 | |
| Session | Love Machines: The Science of AI Companionship | Hilton Austin Downtown | Salon C | Panel | 10:00 | 11:00 | Generative AI fuel human creativity, commerce, and everyday chores—but they also power technologies that satisfy our fundamental need to connect. AI companions (LLM-driven social machines with memory and customizability) are challenging ideas about what counts as real intimacy. In this session, scholars from the U.S., Germany, and Canada will explore the scientific record and philosophical debates surrounding these AI: How we see “someone” in the machine, how shallow and deep connections evolve, and the possibilities and perils of their use and commercialization. | Jaime Banks, Nicholas Bowman, Neil McArthur, Jessica Szczuka | PP150365 | ✓ |
| Session | Mentor Session: Ajwang Rading (UCLA School of Public Affairs | AMR Ventures) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Artificial Intelligence/Machine Learning, Entrepreneurship, Policy. | Ajwang Rading | PP1147419 | |
| Session | Mentor Session: Alexander Fang (OneValley) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, Energy, Nonprofits. | Alexander Fang | PP1147068 | |
| Session | Mentor Session: Bikram Gupta Sarma (IBTA GLOBAL LLC) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Business Development, Entrepreneurship, Product Management/Development. | Bikram Gupta Sarma | PP1148011 | |
| Session | Mentor Session: Darren Smith (The University of Texas at Austin McCombs School of Business) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, Sports. | Darren Smith | PP1147412 | |
| Session | Mentor Session: Jane Westfall | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Business Development, Funding, Marketing/Advertising/PR, Product Management/Development. | Jane Westfall | PP1147971 | |
| Session | Mentor Session: Nolan Melson (Apple) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Artificial Intelligence/Machine Learning, Product Management/Development, "Diversity, Equity & Inclusion". | Nolan Melson | PP1147161 | |
| Session | Mentor Session: Rick Davis (LOHAS) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in "Diversity, Equity & Inclusion", Energy, Funding, Nonprofits, Sustainability, Storytelling, Food/AgTech. | Rick Davis | PP1147071 | |
| Session | Mentor Session: Sam Harper (Sendlane) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, Fashion/Retail, Business Development. | Sam Harper | PP1147165 | |
| Session | Metaverse 2025: Revival and Reinvention | Hilton Austin Downtown | Salon K | Panel | 10:00 | 11:00 | This panel will explore the transformative impact of AI, decentralized technologies, XR and gaming on the once and future metaverse. This discussion will dive into how AI and Web3 drive innovation and economic efficiency within XR and gaming, acting as the glue for these building blocks. The conversation will also examine how these technologies are reshaping game development and user experiences, delivering tangible benefits while inching closer to the vision of the metaverse in 2025. | Stephanie Llamas, Tony Parisi, Amy Peck, Jon Radoff | PP153083 | ✓ |
| Session | Music Mentor: Andee Connors (Sirius XM / Pandora) | Austin Convention Center | Room 15 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Streaming & Programming, Music Tech, Touring. | Andee Connors | PP1147110 | |
| Session | Music Mentor: Carson Vickrey (Marauder) | Austin Convention Center | Room 15 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Live Events, Startups, Marketing/PR. | Carson Vickrey | PP1147652 | |
| Session | Music Mentor: Jen Oloo (DISCO) | Austin Convention Center | Room 15 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Music Tech, Sales & Sponsorships, Startups. | Jen Oloo | PP1147851 | |
| Session | Music Mentor: Jeremy Gruber (Friends at Work) | Austin Convention Center | Room 15 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Management, Marketing/PR, Music Tech. | Jeremy Gruber | PP1147711 | |
| Session | Music Mentor: Kevin Breuner (BandLab Technologies) | Austin Convention Center | Room 15 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Education, Marketing/PR, Distribution. | Kevin Breuner | PP1147646 | |
| Session | Music Mentor: Lorena Leigh (Lorena Leigh Music) | Austin Convention Center | Room 15 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Songwriting, Live Events, Marketing/PR. | Lorena Leigh | PP1147929 | |
| Session | Music Mentor: Max Hirsh (Angry Mob Music) | Austin Convention Center | Room 15 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in A&R, Publishing, Sync/Licensing. | Max Hirsh | PP1147926 | |
| Session | Music Mentor: Tim Pattison (BMI) | Austin Convention Center | Room 15 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Publishing, IP & Copyright, A&R. | Timothy Pattison | PP1147995 | |
| Session | Music Mentor: William Wu (Soundcloud) | Austin Convention Center | Room 15 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Marketing/PR, Music Tech. | William Wu | PP1147948 | |
| Session | Navigating the Cyber Battlefield: Leadership and Security | Hilton Austin Downtown | Salon J | Fireside Chat | 10:00 | 11:00 | Oleksandr Kosovan, Founder and CEO of MacPaw, will delve into the intersection of cybersecurity and crisis leadership within an organization. He will provide guidance on defending against cyber attacks, emphasizing how leadership plays a role in navigating threats from foreign actors. He will draw on his experiences as a Ukrainian CEO leading a company of over 500 people through a full-scale invasion from russia. Attendees can expect to learn how to enhance cybersecurity measures, adapt to evolving digital challenges, and ensure the protection of critical assets during periods of war. | Nick Bilogorskiy, Oleksandr Kosovan | PP149568 | ✓ |
| Activation | Olive & June Outpost | 2nd St & Trinity St | 2nd St & Trinity St | Activation | 10:00 | 17:00 | Saddle up! Olive & June is partnering with Rivian for a pop-up at SXSW, celebrating the Western-inspired Spring collection, Wild at Heart. Guests can enjoy games, free O&J goodies, giveaways, limited-edition merch, and first access to the all-new collection in the Rivian Gifting Van. Plus, the first 50 guests each day will receive an exclusive gift tote!
https://oliveandjune.com/pages/sxsw | | OE46151 | |
| Activation | Open House | Rivian Electric Roadhouse | Rivian Electric Roadhouse | Activation | 10:00 | 14:00 | Rivian’s Electric Roadhouse at SXSW 2025 is where adventure meets innovation. Join us as we explore the path toward an optimistic tomorrow, bringing together live music, thought-provoking panels and exclusive events. You’ll have the chance to get up close with Rivian’s all-electric trucks and SUVs — plus a few surprises. Step inside, connect with our community and book a drive experience. | | OE45549 | |
| Session | Oscar-Nominee Director & Star: The Women of The Last Ranger | Austin Convention Center | SXSW Expo - Podcast Lounge - Exhibit Hall 3 | Panel | 10:00 | 11:00 | Join HumanizeHer to explore the intersection of art and activism with Oscar-nominated director Cindy Lee and actress Avumile Qongqo, the creative women behind the critically acclaimed "The Last Ranger." This episode delves into how film can be a catalyst for social change, focusing on the film's powerful message about rhino conservation and the fight against poaching. Cindy and Avumile discuss the importance of telling stories that matter, the challenges of bringing these stories to a global audience, and the impact they hope "The Last Ranger" will have. | Cindy Lee, Erica Lockheimer, Avumile Qongqo | PP156206 | |
| Session | Q&A Stage: Marek Kowalkiewicz | Austin Convention Center | SXSW Expo - Q&A Stage - Exhibit Hall 2 | Presentation | 10:00 | 11:00 | The Q&A Stage is the ultimate destination for unscripted sessions with notable industry experts. This unique format allows registrants to engage directly with speakers, gaining insights and answers on a wide range of topics.
Marek Kowalkiewicz is a Professor and Chair in Digital Economy at QUT Business School. Listed among the Top 100 Global Thought Leaders in AI by thinkers360, Marek has led global innovation teams in Silicon Valley, was a Global Research Program Lead and Founding Research Manager of SAP's Machine Learning lab in Singapore, and a Research Fellow at Microsoft Research Asia. His newest book, "The Economy of Algorithms: AI and the Rise of the Digital Minions", is an international bestseller. | Marek Kowalkiewicz | PP1148384 | |
| Session | Redefining Creation: AI and the Artist’s Toolbox | Austin Convention Center | Room 17AB | Panel | 10:00 | 11:00 | Discover how AI is revolutionizing music creation through advanced tools like stem splitting, real-time audio generation, and collaborative AI systems. This panel explores how artists are using technology to remix, reimagine, and push the boundaries of sound. From breaking down tracks to building entirely new compositions, the discussion will highlight the transformative potential of AI tools, concluding with insights into innovative platforms like Udio and Suno. | Dani Deahl, Francis Preve, Ian Sklarsky | PP1147000 | ✓ |
| Lounge | Rivian Recharge Lounge | Austin Convention Center | Main Hallway | Lounge | 10:00 | 17:00 | Escape the SXSW hustle and take some time for yourself at the Rivian Recharge Lounge in the Austin Convention Center. Discover the future of adventure, engage with our community wall, snap a photo at our backdrop and enjoy a relaxing space with charging stations for your devices.
We're located at 1E in the ACC, and open daily from 10am-5pm.
Come say hello and experience the spirit of adventure with Rivian at SXSW! | | OE45759 | |
| Session | The State of Water in the US | Hilton Austin Downtown | Salon A | Presentation | 10:00 | 11:00 | There is nothing more critical to the success of a society than its ability to supply water where it is needed and when it is needed and, on the flip side, to keep floodwaters at bay. Radhika Fox, the first woman of color and the first Asian American to serve as former President Biden’s water chief, will provide a briefing on the state of water, the implications of the new political and economic landscape on water resources, and provide tangible steps for communities, companies, and NGOs to be better stewards of this life-sustaining resource. | Radhika Fox | PP152965 | ✓ |
| Session | Supercomputing for Science and AI | Austin Convention Center | Room 5ABC | Panel | 10:00 | 11:00 | Supercomputers empower us to tackle the most challenging problems in scientific simulation by achieving unprecedented levels of performance. This talk will explore how today’s exascale-class supercomputers are driving breakthroughs across disciplines, from unraveling the mysteries of the universe to training large AI models.
These cutting-edge systems integrate the most powerful processors and accelerators, scaled to tens or even hundreds of thousands of nodes while leveraging ultra-low-latency, high-bandwidth networking. Paired with specialized software, they unleash immense parallel performance potential, enabling researchers and engineers to address the world’s most complex computational challenges with precision and speed.
The presentation will provide an overview of the technology underlying these supercomputers and showcase key use cases from our national labs. These examples will highlight how exascale computing is revolutionizing scientific discovery, pushing the boundaries of AI advancement, and exploring solutions for some of humanity's most pressing problems. | Judy Hill, Mike Ignatowski, Mark Papermaster | PP1148135 | ✓ |
| Activation | SXSW Bookstore | Austin Convention Center | Room 10C | Bookstore | 10:00 | 18:00 | Visit the SXSW bookstore to find published works by Conference and Festival participants and connect with fellow attendees. Be sure to check out the daily book signings schedule as well! Open daily, March 7 - 13. | | OE45612 | |
| Exhibition | SXSW Flatstock - Wednesday | Austin Convention Center | Exhibit Hall 5 | Exhibition | 10:00 | 17:00 | Looking for the perfect centerpiece for your gallery wall, a concert poster of your favorite artist, or even a sticker referencing a specific meme from 2011? Look no further than Flatstock, which runs March 11-13! The best concert posters have always captured both the essence of the music they promoted and the spirit of the time in which they were produced. Flatstock provides an ongoing series of opportunities to see fine poster art in person and to meet the artists who created it. | | OE45269 | |
| Session | Think Like an Innovator: Master Associative Thinking | Courtyard Marriott | Brazos I-II-III | Workshop | 10:00 | 12:00 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
Imagine the world around you as a treasure trove of inspiration, where a simple walk could lead to your next breakthrough. This is the magic of associative thinking, the secret behind the creation of Velcro, inspired by the burdock burr. It’s the skill to connect seemingly unrelated dots to create something extraordinary.This is a trait of the world's greatest innovators, and now it can be yours too. In this workshop, we will unravel the mystery of associative thinking and give you practical tools to implement it right away. This isn't just a concept to discuss; it's a skill to master. | Leo Chan | PP148245 | |
| Session | Trash Talk: Demystifying the Plastic Waste Crises | Hilton Austin Downtown | Salon B | Panel | 10:00 | 11:00 | A fresh discussion on the Problem of Plastics from the front lines of the rising Circular Economy movement. Plastic waste has become a hot topic & wicked challenge to all of humanity. Study after study is coming out about the presence of micro plastics all over the natural world, and subsequently our very own bodies. Despite all of the awareness, anxiety & desire for change, plastic production & waste generation are surging. It's a problem that will inevitably get worse before it gets better... but better times are coming. A comprehensive overview of "Recycling 2.0" & our Human Experience. | Rey Banatao, Serge Dedina, Ph.D., Eric Olsson, Monica Richards | PP150600 | ✓ |
| Session | Will Quantum Create a New World Order? | Austin Convention Center | Room 6AB | Presentation | 10:00 | 11:00 | Quantum computing has the potential to accomplish many great things. It also has the potential to bring great harm. Like it or not, this quickly developing technology presents serious threats to our defense, financial, transportation, energy, shipping, and supply chains that must be addressed. Today we are vulnerable to hacking and ransom attacks and it scares the hell out of us. When AI and Quantum combine in the not too distant future, those not prepared will face unprecedented peril. | Ross Coffman, LTG US Army Retired | PP1148402 | ✓ |
| Screening | Animated Short Program | Alamo Lamar | Alamo Lamar 9 | Shorts Program | 10:45 | 12:39 | A whirlwind tour of hand drawn, stop-motion, and digital revelries. | | FS18050 | |
| Screening | Ash | Hyatt Regency Austin | SXSW Film & TV Theater @ The Hyatt Regency | Narrative Feature | 11:00 | 12:35 | Purchase Public Presale Tickets Here: "Ash"
A woman wakes up on a distant planet and finds the crew of her space station viciously killed. Her investigation into what happened sets in motion a terrifying chain of events. | Flying Lotus | FS18327 | |
| Session | CANCELLED - Scott Doorley and Carissa Carter Book Signing | Austin Convention Center | Room 10C | Book Signing | 11:00 | 11:25 | Scott Doorley and Carissa Carter will be signing copies of “Assembling Tomorrow: A Guide to Designing a Thriving Future from the Stanford d.school" at the SXSW Bookstore. | Carissa Carter, Scott Doorley | PP1148342 | |
| Screening | Cotton Candy Bubble Gum | Alamo Lamar | Alamo Lamar 3 | Narrative Feature | 11:00 | 12:28 | After his mom gets engaged to a vindictive cop, Carter, a 21-year-old mama’s boy still living at home, must secure a paid promotion at his internship by the end of the day or find a new place to live. To land the job, his boss gives him a seemingly impossible list of tasks to complete: get his Jeep detailed (the Jeep gets towed), babysit his teenage son (Carter loses the kid), set up his birthday party (a model ODs on the living room floor), and recover a sex tape (a world-famous rapper kidnaps his best friend after a failed blackmail attempt). If Carter can conquer this wildly chaotic day, he might be ready for the real world after all. | J Pinder | FS18456 | |
| Screening | Cotton Candy Bubble Gum | Alamo Lamar | Alamo Lamar 4 | Narrative Feature | 11:00 | 12:28 | After his mom gets engaged to a vindictive cop, Carter, a 21-year-old mama’s boy still living at home, must secure a paid promotion at his internship by the end of the day or find a new place to live. To land the job, his boss gives him a seemingly impossible list of tasks to complete: get his Jeep detailed (the Jeep gets towed), babysit his teenage son (Carter loses the kid), set up his birthday party (a model ODs on the living room floor), and recover a sex tape (a world-famous rapper kidnaps his best friend after a failed blackmail attempt). If Carter can conquer this wildly chaotic day, he might be ready for the real world after all. | J Pinder | FS18457 | |
| Screening | Documentary Short Program 2 | Rollins Theatre at The Long Center | Rollins Theatre at The Long Center | Shorts Program | 11:00 | 12:49 | Authentic storytelling that captivates, surprises, and excites. | | FS18064 | |
| Special Event | Live from the Rivian Electric Roadhouse, KCRW presents Morning Becomes Eclectic | Rivian Electric Roadhouse | Rivian Electric Roadhouse | Special Event | 11:00 | 14:00 | KCRW's signature music program, Morning Becomes Eclectic comes to the Rivian Electric Roadhouse for a special weeklong event. Hosted by Novena Carmel and featuring a thoughtfully curated mix of new releases, timeless classics, offbeat gems, live performances and candid artist interviews, this is an event you won't want to miss!
Check-in each day to see surprise guests while you enjoy freshly brewed coffee and snacks.
Space is limited. Admittance is on a first come, first serve capacity. | | OE45763 | |
| Screening | The Makings of Curtis Mayfield | Violet Crown Cinema | Violet Crown Cinema 1 | Documentary Feature | 11:00 | 12:37 | "The Makings of Curtis Mayfield", directed by and featuring Grammy and Academy Award-winning artist, H.E.R., explores the legacy and deep musical and cultural influence of singer, songwriter, guitarist, producer, and entrepreneur Curtis Mayfield. H.E.R.'s uniquely personal, conversational and music forward film focuses on Mayfield's influential songwriting, innovative guitar playing, film soundtrack work, and his ability to write from different perspectives. Spotlighting everything from his civil rights anthems to his love songs, "The Makings of Curtis Mayfield" pays homage to Mayfield by underscoring his direct impact on some of the most renowned artists of our generation. | H.E.R. | FS18248 | |
| Screening | The Makings of Curtis Mayfield | Violet Crown Cinema | Violet Crown Cinema 3 | Documentary Feature | 11:00 | 12:37 | "The Makings of Curtis Mayfield", directed by and featuring Grammy and Academy Award-winning artist, H.E.R., explores the legacy and deep musical and cultural influence of singer, songwriter, guitarist, producer, and entrepreneur Curtis Mayfield. H.E.R.'s uniquely personal, conversational and music forward film focuses on Mayfield's influential songwriting, innovative guitar playing, film soundtrack work, and his ability to write from different perspectives. Spotlighting everything from his civil rights anthems to his love songs, "The Makings of Curtis Mayfield" pays homage to Mayfield by underscoring his direct impact on some of the most renowned artists of our generation. | H.E.R. | FS18249 | |
| Screening | O'Dessa | ZACH Theatre | ZACH Theatre | Narrative Feature | 11:00 | 12:46 | Purchase Public Presale Tickets Here: "O'Dessa"
Set in a post-apocalyptic future, O’Dessa is an original rock opera about a farm girl on an epic quest to recover a cherished family heirloom. Her journey leads her to a strange and dangerous city where she meets her one true love – but in order to save his soul, she must put the power of destiny and song to the ultimate test. | Geremy Jasper | FS18524 | |
| Activation | ON THE ROAD AGAIN - THE SX MERCH TRUCK IS BACK! | Congress Street Closure | Congress Street Closure | Activation | 11:00 | 16:00 | Hitting the asphalt again for the third year, the SXSW Merch Truck is rollin’ up around town bringing exclusive drops, limited-edition tees, and must-have swag straight to where all the fun is.
Bonus! - we sell music wristbands to get access to showcases happening right then and there.
Take a peek at the schedule of locations around town where you can grab official SXSW merch on the go.
Find the truck, grab the merch, thank us later! | | OE46067 | |
| Special Event | Zevia Pit Stop | SXSW Registrant Lounge | SXSW Registrant Lounge | | 11:00 | 19:00 | Join us in the Registrant Lounge at our Zevia Pit Stop! Refuel with the #1 better-for-you soda while you sip on new and fan favorite flavors. | | OE46251 | |
| Screening | The Spies Among Us | Alamo Lamar | Alamo Lamar 2 | Documentary Feature | 11:15 | 12:49 | "The Spies Among Us" is a rare look into the inner workings of a data-driven surveillance state run by one of the most feared secret police forces the world has ever known - East Germany’s Stasi.A personal investigation into family secrets by Peter Keup, a Stasi victim-turned-historian, takes a turn when he contacts the men who ran the system. These are the first conversations of their kind between Stasi officers and a victim.Through these meetings a terrifying mosaic is built of the lengths people go to maintain power in a dictatorship, as well as the indomitable human spirit that seeks truth and self-determination. | Jamie Coughlin Silverman, Gabriel Silverman | FS18423 | |
| Screening | The Spies Among Us | Alamo Lamar | Alamo Lamar 7 | Documentary Feature | 11:15 | 12:49 | "The Spies Among Us" is a rare look into the inner workings of a data-driven surveillance state run by one of the most feared secret police forces the world has ever known - East Germany’s Stasi.A personal investigation into family secrets by Peter Keup, a Stasi victim-turned-historian, takes a turn when he contacts the men who ran the system. These are the first conversations of their kind between Stasi officers and a victim.Through these meetings a terrifying mosaic is built of the lengths people go to maintain power in a dictatorship, as well as the indomitable human spirit that seeks truth and self-determination. | Jamie Coughlin Silverman, Gabriel Silverman | FS18424 | |
| Session | AI Is Accelerating the Evolution of Electric & Flying Cars | Hilton Austin Downtown | Salon F | Fireside Chat | 11:30 | 12:30 | Electric transportation is the unstoppable force shaping tomorrow on land and in the air. AI holds the keys to unlocking the battery performance and safety requirements needed to fulfill that vision.
AI can accelerate the mapping of the molecular universe to help discover next-gen electrolyte materials for batteries that have longer ranges and faster charging times. It can precisely manage the quality of each battery cell, predicting incidents and guaranteeing near 100% safety.
Discover how AI will drive next-gen battery development for sustainable and safe EVs and flying cars worldwide. | Qichao Hu, Steve Levine | PP148035 | ✓ |
| Session | Art in Protest: Fostering Democracy Through Creative Dissent | Austin Convention Center | Room 8ABC | Panel | 11:30 | 12:30 | Listen to inspiring testimonies from artists at the frontlines of democracy-building in Africa, Eastern Europe, the Middle East, and Asia about how different art modalities can make a difference.
This discussion offers perspectives and global case studies on how artivism can be a potent tool for peaceful, creative dissent by illuminating democratic pathways. Join a diverse group of artists from different corners of the world, using various media, including performance art, film, visual arts, and music, as they wield their creativity as a force for change. | Nikola Ilić, Natalia Kaliada, Mai Khoi, Alireza Shojaian | PP153943 | ✓ |
| Session | Artists and Artist Spaces Meet Up | Hilton Austin Downtown | Room 410 | Meet Up | 11:30 | 12:30 | Join us to foster meaningful connections among artists, art supporters, and cultural advocates to champion sustainable and transformative creative practices; advocate for accessible, community-centered art spaces; and explore how visionary art transcends boundaries and stimulates our collective consciousness - encouraging us to question, connect, and imagine new possibilities. Let’s share resources, discuss strategies, and build a future where art can thrive and inspire broader societal transformation. | Juan Villegas, Rosemary Villegas | PP1148051 | |
| Screening | Boxcutter | Violet Crown Cinema | Violet Crown Cinema 2 | Narrative Feature | 11:30 | 13:03 | Aspiring rapper Rome has all the talent and vision, but his crippling insecurity prevents him from sharing his music without a celebrity co-sign. When he learns that megastar producer Richie Hill will be making an appearance in Toronto’s Queen Street West neighbourhood, Rome devises a plan to get his album into Richie’s hands. However, disaster strikes when Rome’s apartment is burgled, and his only copy of the album is stolen. With the help of his activist-artist friend Jenaya, Rome sets out on a mission to track down his four producers and reassemble the album in time for the event that could change his life. | Reza Dahya | FS18107 | |
| Screening | Boxcutter | Violet Crown Cinema | Violet Crown Cinema 4 | Narrative Feature | 11:30 | 13:03 | Aspiring rapper Rome has all the talent and vision, but his crippling insecurity prevents him from sharing his music without a celebrity co-sign. When he learns that megastar producer Richie Hill will be making an appearance in Toronto’s Queen Street West neighbourhood, Rome devises a plan to get his album into Richie’s hands. However, disaster strikes when Rome’s apartment is burgled, and his only copy of the album is stolen. With the help of his activist-artist friend Jenaya, Rome sets out on a mission to track down his four producers and reassemble the album in time for the event that could change his life. | Reza Dahya | FS18110 | |
| Session | Can AI Be Trained to Be Ethical, and Will It? | Hilton Austin Downtown | Salon C | Panel | 11:30 | 12:30 | As AI systems become increasingly integral to our daily lives, ensuring they operate ethically is critical, but it might be impossilbe. This panel will explore the feasibility of training AI to adhere to ethical guidelines and the real-world implementation of such principles. Our esteemed panelists will discuss current methodologies for embedding ethics into AI, the role of regulatory frameworks, and the challenges faced in maintaining ethical standards in diverse applications. Through this dialogue, we aim to uncover whether ethical AI is a plausible goal and the steps needed to achieve it. | James French, Grace Gerwe, Erin Reddick, Steve Rosenbaum | PP149992 | ✓ |
| Session | Can Immersive Art Save Planet Earth? | Austin Convention Center | SXSW Expo - Next Stage - Exhibit Hall 4 | Panel | 11:30 | 12:30 | Explore how immersive art experiences, art installations, and creative activations can engage new audiences in conversations about climate change and sustainability. As a form of storytelling, art can inspire the average person to not only understand some of the greatest challenges facing our planet but help participate in finding solutions.
Featuring speakers from Age of Union (conservation alliance that creates immersive art installations like the Black Hole Experience which will be at SXSW), Re:wild (global conservation leader and Age of Union partner), and multidisciplinary artists. | Dax Dasilva, Janicke Morissette, Kelly Nunes, Wes Sechrest | PP156348 | ✓ |
| Session | Can the Auto Industry Pave the Way for Car Recycling? | Hilton Austin Downtown | Salon G | Panel | 11:30 | 12:30 | Did you know that today’s cars and trucks are made up of more than 50% plastic? Plastic materials can improve vehicle climate impacts, fuel efficiency, battery range, and safety but also present challenges when it comes to recycling cars at the end of their useful life. Hear what Hyundai, Department of Energy researchers, and other industry leaders have learned from exploring how to recover, recycle, and remake these materials into new vehicle parts and components. Attendees will also discover what other industries can learn about new recycling technologies from the automotive industry. | Rich James, Matthew Korey, Amanda Nummy, Gina Oliver | PP152342 | ✓ |
| Session | CANCELED: Aligning Values: Accelerating GenAI Adoption | Hilton Austin Downtown | Salon DE | Presentation | 11:30 | 12:30 | GenAI continues to expand its abilities, and yet corporate adoption rates remain lower than anticipated. Join us as we walk through several cases studies focused on how to improve adoption rates, increase safe use, and identify more opportunities at scale through aligning employees’ values and behaviors with the tool. Possibly more importantly, we will also discuss how this has implications for the future of work, the structure (and size) of organizations, and what GenAI will mean for each of us as we do - or don't - embrace it in different ways. | Chris Carman | PP150361 | |
| Session | The Circularity Illusion: Why AI is Key to Closing the Loop | Hilton Austin Downtown | Salon B | Panel | 11:30 | 12:30 | The circular economy is failing because the post-consumption world remains a blind spot. Waste management, handling over 2B tonnes annually, has long been a black box—overlooked in investment and innovation. Until now.
AI is transforming waste recovery. Computer vision AI is digitising waste flows, automating sorting, and unlocking real-time data to drive action. Hear first-hand from leaders in recycling, material science, and AI as they unite to deploy waste intelligence, infrastructure innovation, and investment, ensuring circularity becomes a reality. | Pieter Eenkema Van Dijk, Haley Lowry, David McCauley, Ambarish Mitra | PP1148248 | ✓ |
| Session | Cities and Buildings Leading the Water Reuse Revolution | Hilton Austin Downtown | Salon A | Panel | 11:30 | 12:30 | As extreme drought continues across the U.S., cities are protecting public freshwater resources with an innovative new strategy: by having buildings recycle their own wastewater. This session gathers panelists from public and private sector organizations implementing onsite water reuse technology, which recycles up to 95% of a building’s wastewater and reduces its environmental footprint and its strain on centralized infrastructure. Panelists will discuss how cities from Austin and San Francisco to Los Angeles and New York are using these technologies to change how buildings use water. | Newsha Ajami, Samantha Flores, Katherine Jashinski, Aaron Tartakovsky | PP153828 | ✓ |
| Screening | Deepfaking Sam Altman | Alamo Lamar | Alamo Lamar 8 | Documentary Feature | 11:30 | 13:03 | Director Adam Bhala Lough sets out to better understand the technology and people at the center of the AI boom. His quest sends him on a path towards the father of AI, OpenAI CEO, Sam Altman. When he isn’t able to sit down with Altman himself, Adam travels to India to create an AI version of him to interview instead.Sam Bot is a new kind of documentary subject and collaborator, who challenges Adam in surprising and hilarious ways. Together, Adam and Sam Bot explore what it means to be alive, create art, and understand each other in an increasingly artificial world. Hartbeat partners with Vox Media Studios and Lough for this documentary based on reporting from New York Magazine. | Adam Bhala Lough | FS18280 | |
| Screening | Deepfaking Sam Altman | Alamo Lamar | Alamo Lamar 1 | Documentary Feature | 11:30 | 13:03 | Director Adam Bhala Lough sets out to better understand the technology and people at the center of the AI boom. His quest sends him on a path towards the father of AI, OpenAI CEO, Sam Altman. When he isn’t able to sit down with Altman himself, Adam travels to India to create an AI version of him to interview instead.Sam Bot is a new kind of documentary subject and collaborator, who challenges Adam in surprising and hilarious ways. Together, Adam and Sam Bot explore what it means to be alive, create art, and understand each other in an increasingly artificial world. Hartbeat partners with Vox Media Studios and Lough for this documentary based on reporting from New York Magazine. | Adam Bhala Lough | FS18279 | |
| Session | Driving Social Impact Through the Beautiful Game | Austin Convention Center | Room 9ABC | Fireside Chat | 11:30 | 12:30 | The world will soon turn its attention to the U.S. as we host the 2026 Men’s World Cup. The success of the tournament shouldn’t be based solely on revenue earned. Success must also be measured by community impact. This moment couldn’t come at a better time as young people are heading toward worsening physical and mental health. This fireside chat will dive into how we build on the movement to make the game more accessible, specifically in communities of color, and how we use soccer to catalyze a generation of healthier and stronger communities. | Ed Foster-Simeon, Tim Howard | PP153095 | ✓ |
| Session | Everybody’s a DJ: Marketing Tactics for DJs and Producers | Austin Convention Center | Room 18AB | Panel | 11:30 | 12:30 | In electronic music, standing out requires more than talent—it demands innovative marketing and growth hacks. This panel will explore unique tactics and creative strategies to propel electronic music artists and producers to new heights. From leveraging platforms like Beatport DJ, and Loopmasters to mastering social media and forging unique promotional partnerships, our experts will share insights and experiences. Join leaders from Beatport, The Circuit Group, and Create Music Group as they discuss the future of music marketing and the secrets to gaining a competitive edge. | Katie Bain, Andre Benz, Helen Sartory, Nick Sung | PP151893 | |
| Session | Facilitation Lab Meet Up | Hilton Austin Downtown | Room 412 | Meet Up | 11:30 | 12:30 | Join us at SXSW for one of Voltage Control's renowned Facilitation Lab meet ups! Immerse yourself in an informal, supportive environment where collaborative leaders and facilitators unite to connect and experiment with cutting-edge facilitation techniques. Make new friends as you experience hands-on activities, gain insights from top facilitators, and network with like-minded professionals. Whether you're new to facilitation or a seasoned pro, this meet up is designed to boost your skills and inspire new approaches to collaboration. Don't miss this unique opportunity to elevate facilitation. | Briana Chenkin, Douglas Ferguson | PP150896 | |
| Session | Featured Session: 10 Myths Busted: The Real Impact of AI and Emerging Tech | Austin Convention Center | Ballroom D | Featured Session | 11:30 | 12:30 | Drumroll, please! Sandy's about to bust 10 myths and take names in this rollercoaster ride through AI and emerging tech. Expect laughs, "aha!" moments, and eye-opening insights as we unpack why successful AI projects are really business transformations in disguise. Sneak peek into the Top 10 myths: Is it AI-first or business-first? Can AI truly be emotional? Is there really a data shortage? From casual AI to no-code tools for the tech-challenged, we'll navigate the AI landscape like pros. Learn how to tackle emerging challenges, embrace change management and peek into the future. | Sandy Carter | PP155714 | ✓ |
| Session | Featured Session: Balloonerism - A Film Based On The Album By Mac Miller | Austin Convention Center | Room 16AB | Featured Session | 11:30 | 12:30 | This session will feature a conversation between Miller McCormick, Samuel Mason and Hana Shimizu, moderated by Alex Thurmond, in which they discuss the creative process and framework that went into creating Balloonerism, the eponymous film based on the album by the late Mac Miller. | Samuel Mason, Miller McCormick, Hana Shimizu, Alexandra Thurmond | PP1148208 | ✓ |
| Session | Featured Session: Fostering Connection- Bumble’s AI-Powered Vision for Love | Hilton Austin Downtown | Salon H | Featured Session | 11:30 | 12:30 | While technology often feels impersonal, Bumble is taking a different approach—using AI in a responsible and ethical way to enhance how we connect with ourselves and others, and build better relationships both online and in person. Michael Affronti, Bumble's Chief Product Officer, sits down with NBC's Savannah Sellers to discuss the company's vision for creating a world where all relationships are healthy and equitable, powered by technology that makes the world feel less alone. | Michael Affronti, Savannah Sellers | PP1147106 | ✓ |
| Session | Featured Session: Mapping Music Tech Money, From Seed to Exit | Austin Convention Center | Ballroom EF | Featured Session | 11:30 | 12:30 | In this data-driven session, we'll explore the evolving music tech investment landscape through three critical stages. First, we'll examine early-stage venture capital, tracking where investors are placing their bets in key categories like generative AI, superfan engagement, and online collaboration. Then, we'll travel upmarket to analyze growth equity investments in maturing music tech companies, revealing which business models are proving their staying power and where market saturation looms. Finally, we'll explore major exits and consolidation patterns, painting a picture of who really owns music's technological future.
You'll walk away with practical insights about navigating fundraising challenges, setting realistic growth expectations, and building sustainable businesses in today's complex music tech ecosystem — whether you're a founder plotting your next raise, an investor mapping opportunities, or an executive tracking macro industry shifts. | Cherie Hu | PP1147754 | ✓ |
| Session | From Local to Global: Navigating Emerging Markets | Austin Convention Center | Room 17AB | Fireside Chat | 11:30 | 12:30 | Audiomack Co-Founder and CMO David Ponte will sit down with Nkosazana Daughter to discuss the ins and outs of breaking as a global musician. The wide-ranging discussion will be a mixture of personal anecdotes and actionable tips for musicians from smaller market areas or countries looking to find their audience - and their true fans - no matter where in the world they reside. | Nkosazana Daughter, David Ponte | PP152443 | ✓ |
| Session | HBCU Meet Up | Hilton Austin Downtown | Room 406 | Meet Up | 11:30 | 12:30 | HBCUs have long been the foundation for some of the nation's most brilliant minds. Join us this SXSW and connect with a dynamic community of current and former HBCU students/alums to engage in meaningful discussions, networking and relaxed vibes that promote the excellence of the HBCU legacy.
Let us continue to inspire and uplift as we create pathways for diversity in all industries. | Ryan O. Harris | PP1147968 | |
| Session | Leveling the Playing Field: Women Leading the Way in Sports | Austin Convention Center | SXSW Expo - Podcast Lounge - Exhibit Hall 3 | Panel | 11:30 | 12:30 | Join HumanizeHer for an inspiring conversation with two remarkable women making waves in the world of sports. Lizzi Smith, a three-time Paralympian and decorated swimmer, shares her incredible journey of overcoming adversity and finding strength through sport. We also speak with Erin Crownover, a doctoral candidate and program manager for VOICEINSPORT, an organization dedicated to supporting young athletes. They delve into the complexities of athlete identity, mental wellness, and the importance of creating inclusive spaces for the next generation of athletes. | Erin Crownover, Lizzi Smith, Elizabeth Wendorf-Bloesser | PP156195 | |
| Session | Mentor Session: Allison S. Prasad, Ph.D. (Oracle (Oracle Cloud Infrastructure)) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in "Diversity, Equity & Inclusion", Future of Work, Storytelling. | Allison S. Prasad, Ph.D. | PP1147149 | |
| Session | Mentor Session: Bonnie Wan (The Life Brief
Goodby Silverstein & Partners) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Future of Work, Marketing/Advertising/PR, Storytelling. | Bonnie Wan | PP1147076 | |
| Session | Mentor Session: Cameron McClendon (Cloudflare) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Product Management/Development, Marketing/Advertising/PR, Entrepreneurship. | Cameron McClendon | PP1147422 | |
| Session | Mentor Session: Hise Gibson (Harvard Business School) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in "Diversity, Equity & Inclusion", Artificial Intelligence/Machine Learning, Future of Work. | Hise Gibson | PP1147157 | |
| Session | Mentor Session: Mike Garnett (The49) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, Funding, Future of Work. | Mike Garnett | PP1147426 | |
| Session | Mentor Session: Patrick McDougall (Nexus Alpha Limited) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in "Diversity, Equity & Inclusion", Entrepreneurship, Sustainability. | Patrick McDougall | PP1147428 | |
| Session | Mentor Session: Rob Auritt (Cowan, DeBaets, Abrahams & Sheppard LLP) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Artificial Intelligence/Machine Learning, Sports. | Rob Auritt | PP1147163 | |
| Session | Mentor Session: Zena Harris (Green Spark Group, LLC) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Sustainability, Energy. | Zena Harris | PP1148086 | |
| Session | The Multigenerational Workplace: Age Diversity in Modern Communities | Hilton Austin Downtown | Salon J | Fireside Chat | 11:30 | 12:30 | In a world where technology evolves faster than ever, the ways we build and maintain community have shifted dramatically. Each generation approaches networking and connection differently, shaped by their unique experiences with technology. But instead of focusing on the divides, what if we explored the opportunities for learning and collaboration across generations?
This discussion dives into the intersection of community building and technology, unpacking how different age groups can leverage their unique strengths to create inclusive, thriving networks. From the wisdom of experience to the innovation of youth, intergenerational collaboration can unlock new pathways for growth and opportunity. Discover how embracing diversity of age in community building benefits everyone—and why, in the tech-driven world, all opportunities still come from people. | Yj Lin, Thom Singer | PP155368 | ✓ |
| Session | Music Managers Meet Up | Austin Convention Center | Room 13AB | Meet Up | 11:30 | 12:30 | Managers and self-managing artists, from highly-experienced to those beginning their careers, can attend this event to network, discuss current topics of importance affecting their businesses and careers, and engage with managers from around the globe. "Meet the Managers" is a must for all music managers from around the world attending SXSW. Now in its 30th year, the Music Managers Forum-US (MMF-US) is the trade association for music managers in the US, and a part of the International Music Managers Forum (IMMF) global network. | Wesley A'Harrah, Stephen Bond Garvan | PP154636 | |
| Session | Music Mentor: Andres Shaq (Warner Music Latina) | Austin Convention Center | Room 15 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in A&R, Marketing/PR, Management. | Andres Shaq | PP1147984 | |
| Session | Music Mentor: Carolina Yanson (Secretly Distribution) | Austin Convention Center | Room 15 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Distribution, Streaming & Programming, Sales & Sponsorships, Music Tech, Marketing/PR. | Carolina Yanson | PP1147220 | |
| Session | Music Mentor: Chris Demas (Spotify) | Austin Convention Center | Room 15 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Music Tech, Sales & Sponsorships, Streaming & Programming. | Chris Demas | PP1148083 | |
| Session | Music Mentor: Elise Roller (Misfit Music Inc.) | Austin Convention Center | Room 15 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Management, Touring, Education. | Elise Roller | PP1147917 | |
| Session | Music Mentor: Eric Elizalde-Knapp (YouTube) | Austin Convention Center | Room 15 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Music Tech, Publishing, Data. | Eric Elizalde-Knapp | PP1147662 | |
| Session | Music Mentor: Gabi Kochlani (The Grey Administration + PopOut LA) | Austin Convention Center | Room 15 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in A&R, Publishing, Sync/Licensing. | Gabi Kochlani | PP1147919 | |
| Session | Music Mentor: Joe Bowman (Universal Music Group) | Austin Convention Center | Room 15 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Music Tech, Sync/Licensing, Startups. | Joe Bowman | PP1147915 | |
| Session | Music Mentor: Kayla Ganz (Thirty Tigers) | Austin Convention Center | Room 15 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Streaming & Programming, Distribution. | Kayla Ganz | PP1147949 | |
| Session | Music Mentor: Kevin Cruz (24/7 Artists) | Austin Convention Center | Room 15 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Music Tech, Education, Health & Wellness. | Kevin Cruz | PP1147647 | |
| Session | Music Mentor: Nancy Skipper (Ginger Owl Productions) | Austin Convention Center | Room 15 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Live Events. | Nancy Skipper | PP1147930 | |
| Session | Nadia Murad Book Signing | Austin Convention Center | Room 10C | Book Signing | 11:30 | 11:55 | Nadia Murad will be signing copies of “The Last Girl" at the SXSW Bookstore. | Nadia Murad | PP1148310 | |
| Session | Paying to Play: Dictators, Oligarchs, and American Politics | Austin Convention Center | Room 10AB | Book Reading | 11:30 | 12:30 | Casey Michel, Director of the Combating Kleptocracy Program at the Human Rights Foundation and author of Foreign Agents: How American Lobbyists and Lawmakers Threaten Democracy Around the World, discusses the rise and devastating impact of the U.S.’s foreign lobbying industry. Michel lays out the long history of foreign governments paying for access and puts today’s unprecedented levels of lobbying in historical context. | Casey Michel | PP1148089 | ✓ |
| Session | Realizing the Power of Quantum Computing Today and Tomorrow | Austin Convention Center | Room 6AB | Presentation | 11:30 | 12:30 | Every day organizations are realizing the tangible benefits of quantum computing. This remarkable technology is fueling scientific discoveries, enabling operational efficiencies, and helping organizations explore new frontiers in problem-solving. Quantum computers are now providing faster, more accurate and less expensive solutions than classical computers for evolutionary applications such as optimizing mobile networks, creating more efficient workforce schedules, and streamlining automotive manufacturing. Looking to the future, quantum computers will spark world-changing revolutionary applications, helping us address even more computationally complex problems like developing personalized medications or everlasting batteries. Join D-Wave CEO Dr. Alan Baratz to explore how to realize the evolutionary power of quantum computing today and harness its revolutionary capabilities tomorrow. | Alan Baratz | PP1148134 | ✓ |
| Session | Seeing Sound: The Future of Live Experiences | Austin Convention Center | Room 12AB | Panel | 11:30 | 12:30 | Please join us for an insightful discussion on the future of live music events. We'll explore how performing artists can leverage cinematic and filmed entertainment to drive forward the artform and meet evolving audience expectations. You'll learn about the creative and practical challenges posed by different physical spaces as well as the crucial role of cross-functional team collaboration in crafting extraordinary communal experiences. It's an opportunity for music fans to ask questions about the future of live entertainment. | Jennifer Coronado, Svana Gisla, Ben Morris, Lizzie Pocock | PP155387 | ✓ |
| Session | The Tortured Artists’ Department: To AI Or Not To AI | Austin Convention Center | Room 18CD | Panel | 11:30 | 12:30 | Beyond the hand-wringing about generative AI’s negative impact on artists...what if AI can actually help artists further their creativity and establish a new, meaningful revenue stream at a time when a fraction of artists can live off of their art? This panel of music experts are not just armchair philosophizing about what could happen with art and AI collide – they are actually doing it. We will explore how record labels, artist managers and AI start-ups are working NOW with artists to embrace generative AI in responsible ways, go beyond experimentation and pioneer a lucrative new frontier. | Tracy Chan, Christopher Horton, Daouda Leonard, Vickie Nauman | PP152126 | ✓ |
| Session | What Space Skills and Workforce Do We Need to Go “Out There”? | Hilton Austin Downtown | Salon K | Panel | 11:30 | 12:30 | If we want to go to space, we need a skilled workforce to get there. With a growing, global space economy forecast to be $1 trillion by 2030, we need skills and talent to get us “out there.” Without a larger pool of skilled talent to aid exploration, commercial opportunities, and economic growth, our space dreams could be grounded. Hear from aerospace leaders on the skills today’s space race demands and how teachers, internships and companies are working together to achieve liftoff for the space workforce of tomorrow. | Bobby Gagnon, Lori Magruder, Alison Snyder, Via Van Liew | PP152785 | ✓ |
| Session | Why Quantum is Now Suddenly in the News | Austin Convention Center | Room 5ABC | Presentation | 11:30 | 12:30 | In late 2024, Google set off a quantum-related news cycle with their announcement about Willow. In the last few weeks, Microsoft and Amazon have jumped into the fray with their own big announcements. Is there suddenly real and significant movement in this space? Or is there something more at play here? In this session you will learn about the fundamentals of quantum technology, what it can do and what it cannot do. And why in every capital from Washington DC over Tel Aviv to Tokyo it is considered the most critical technology to our future.
Attend this solo presentation to hear André König (the CEO of Global Quantum Intelligence) analyze the current landscape as he separates hype from reality. | André König | PP1148467 | |
| Special Event | Workshop: There Will Be Bleed, Featuring STUFFED BRAIN | Austin Convention Center | Austin Convention Center | Special Event | 11:30 | 12:30 | Industry Print Shop is bringing its exclusive Crop Cons workshop 'There Will Be Bleed' to the Flatstock Stage.
This will be a hands on screen print demonstration with featured artist Mike Klok. The workshop will begin with a brief discussion between Tony Industry and Mike, attendees will then have a chance to screen print their own STUFFED BRAIN poster. | | OE45796 | |
| Showcase | Vraell | Austin Convention Center | Ballroom D | Classical | 11:45 | 11:55 | Vraell (real name Alessio Scozzaro) makes music in the quietness of spring and summertime dusk. For that one hour of cerulean sky, the London-based musician’s ideas come to life, illuminated by the poignancy of evening as it turns to night.
Vraell discovered his passion for experimenting on the instrument through a period of busking with his nylon stringed guitar. That led him to begin writing his own works that infuse the sensibility of ‘10s indie folk, like Sufjan Stevens and Bon Iver’s “For Emma, Forever Ago”, into his picking style, while simultaneously drawing on the rich sound of composers like Olafur Arnolds, Max Richter and Portico Quartet and Szun Waves’ Jack Wyllie.
Scozzaro sees the guitar as an instrument that can hold the universe within it. In his music, he seeks to show this — its guts and glory, its gentleness and darkness, the way it takes the color blue and unravels all its insides. “Guitar has endless possibilities,” Scozzaro says. “I love figuring it out.” | | MS62770 | |
| Activation | ¿Desayunaste? Breakfast Comes First | SXSW Registrant Lounge | SXSW Registrant Lounge | Activation | 12:00 | 15:00 | McDonald's celebrates mamá's age-old question, ¿Desayunaste? and reminds fans that Breakfast Comes First. Featuring breakfast classic menu items and merch giveaways, McDonald's will be present at the SXSW Registrant Lounge and Billboard 'The Stage' concert series from March 12 - March 15. | | OE46190 | |
| Special Event | Everyday Dose | SXSW Registrant Lounge | SXSW Registrant Lounge | Special Event | 12:00 | 19:00 | Coffee plus benefits—hot or cold, mild or bold. Sip, recharge, and fuel your SXSW from day to night. | | OE46110 | |
| Activation | Mionetto Salone | Mexic-Arte Museum | Mexic-Arte Museum | Activation | 12:00 | 18:00 | Born in Italy, Shared in Austin: Experience The Italian Orange Soul with Mionetto! Benvenuti!
Come enjoy the rich heritage of Italy through art, music, cuisine, spritzes, and Prosecco.
Don’t miss this unique opportunity to soak in the essence of Italy in Austin!
Special Programming for Tue 3/12
12:15pm - 1:15pm | Art | Live Drawing: Rhythmic Sketches
1:30pm - 2:15pm | Film | Discussion: La Vita Cinematografica
3pm - 5pm | Music | Live Session: Emmaline
5:15pm - 6pm | Mionetto Aperitivo: Redefining the Spritz Ritual
https://usa.mionetto.com/us
Complimentary samples of Mionetto will be provided to guests aged 21 and over.
Capacity is limited. Admission will be granted in the order of arrival. | | OE45570 | |
| Activation | My/Mochi x Barbie Joyfully Chill Ice Cream Shoppe | SXSW Registrant Lounge | SXSW Registrant Lounge | Activation | 12:00 | 19:00 | My/Mochi ice cream is the original "joyfully chill" treat. We make our own ice cream in more than 20 flavors like Cookie Dough, Strawberry and Mango and wrap it in our sweet rice dough for the ultimate snack experience. We are excited to launch a NEW, limited edition Barbie™ Birthday Cake flavor at SXSW. Visit us at the Registrant Lounge Mar 7-12 to be one of the first to try it!
www.mymochi.com | | OE46157 | |
| Special Event | New Zealand @ SXSW 2025 | The 13th Floor | The 13th Floor | Special Event | 12:00 | 17:00 | New Zealand @ SXSW 2025 Official Party Featuring:
Teo Glacier, Ny Oh, Borderline, Frankie Venter, Bakers Eddy, and Guardian Singles.
Doors open at noon
12:30 AM - Ny Oh
1:15 PM - Guardian Singles
2:00 PM - Bakers Eddy
2:45 PM - Frankie Venter
3:30 PM - Teo Glacier
4:15 PM - Borderline
https://nzatsxsw25.eventbrite.com | | OE45672 | |
| Special Event | The Paste Party | High Noon | High Noon | Special Event | 12:00 | 19:00 | Featuring 48 bands over 3 days, the Paste Party has become an annual tradition. Wednesday lineup: 12:00 YHWH Nailgun, 12:25 Astrachan, 12:50 Free Range, 1:20 Five Eight, 1:45 Monobloc, 2:10 Billianne, 2:40 Man/Woman/Chainsaw, 3:05 SNACKTIME, 3:30 Glom, 4:00 Delivery, 4:25 M(h)aol, 4:50 Georgia Maq, 5:20 Judy Blank, 5:45 Soda Blonde, 6:05 Stella Bridie, 6:30 Honeyglaze.
RSVP:
https://paste.freshtix.com/events/paste25 | | OE46123 | |
| Screening | Selena y Los Dinos | Paramount Theatre | Paramount Theatre | Documentary Feature | 12:00 | 13:45 | Purchase Public Presale Tickets Here: "Selena y Los Dinos"
Selena y Los Dinos delves into the life and enduring impact of Selena Quintanilla, the Queen of Tejano music. Through never-before-seen archival footage, personal photographs, and heartfelt interviews, the film paints a vivid portrait of Selena's journey from a young girl in Corpus Christi to an iconic superstar whose voice continues to resonate across generations. Told through the eyes of her devoted family and bandmates, this film reveals the relentless efforts they have made to honor her memory and preserve her legacy. Selena y Los Dinos not only celebrates her remarkable talent but also highlights the resilience and love of a family determined to ensure that Selena's light never fades. | Isabel Castro | FS18240 | |
| Showcase | Sonido Gallo Negro | Rivian Park | Radio Day Stage at Rivian Park | Latin | 12:00 | 12:40 | Sonido Gallo Negro is an instrumental Cumbia band from México City inspired by the roots of psychedelic tropical music with electric guitars, eccentric organs, analog synthesizers, theremin, flute, and live-drawing with hypnotic visuals by the Argentinian master illustrator Dr. Alderete who'll alter your perception and get you to dance until the end of the night.
Since 2010, they have had multiple tours around Europe and America, visited 20 countries and more than 50 cities. Five studio albums later, they became one of the most recognized bands of Mexico City. | | MS62742 | |
| Activation | Sportico House | Wanderlust Wine Co. | Wanderlust Wine Co. | Activation | 12:00 | 19:00 | Sportico is hosting a dynamic two-day event, bringing together industry professionals for an exciting mix of panels, podcasts, and networking opportunities.
This immersive experience will explore the intersection of sports, media, and business, featuring expert-led discussions on the latest trends and innovations shaping the future of the sports industry.
Attendees will have the chance to engage with Colt McCoy, Steve Sarkisian, Dude Perfect, Taylor Rooks, Andy Roddick, Gabby Thomas, Roger Bennett and more!
https://www.sporticolive.com/sporticohouse_sxsw25/7720152 | | OE45798 | |
| Activation | Step Into Who Gives A Crap’s Dream Bathroom To Win! | SXSW Registrant Lounge | SXSW Registrant Lounge | Activation | 12:00 | 19:00 | 🚽 Who Gives A Crap makes toilet paper that’s good for the planet—and your bum. Step into our Dream Bathroom at the Registration Lounge for a chance to win a $4,000 bathroom glow-up! Snap a selfie, leave your big ideas on the Fart Wall, and grab a free eco-friendly TP roll. Bonus? 50% of our profits help fund clean water & sanitation initiatives—so every flush does good. | | OE46021 | |
| Screening | The Surrender | Alamo Lamar | Alamo Lamar 5 | Narrative Feature | 12:00 | 13:30 | A fraught mother-daughter relationship is put to a terrifying test when the family patriarch dies, and the grieving mother hires a mysterious stranger to bring her husband back from the dead. As the bizarre and brutal resurrection spirals out of control, both women must confront their differences as they fight for their lives - and for each other. | Julia Max | FS18488 | |
| Screening | The Surrender | Alamo Lamar | Alamo Lamar 6 | Narrative Feature | 12:00 | 13:30 | A fraught mother-daughter relationship is put to a terrifying test when the family patriarch dies, and the grieving mother hires a mysterious stranger to bring her husband back from the dead. As the bizarre and brutal resurrection spirals out of control, both women must confront their differences as they fight for their lives - and for each other. | Julia Max | FS18489 | |
| Lounge | SXSW Registrant Lounge | SXSW Registrant Lounge | SXSW Registrant Lounge | Lounge | 12:00 | 19:00 | Open throughout the Conference and Festivals, the Registrant Lounge provides a welcoming and convenient space for SXSW attendees to meet, mingle, and take a break from the action. Stop by each day and enjoy a complimentary beverage, courtesy of our sponsors. | | OE45780 | |
| Special Event | The Texas Film Experience | Texas Capitol | South Lawn | Special Event | 12:00 | 15:00 | Media for Texas invites you to experience the world of film production at the Texas Capitol. This live demonstration takes you through every stage of creating a film, showcasing how Texas' entertainment industry drives economic growth and job creation. Explore the artistry behind each film department and chat with the talented professionals behind iconic Texas films and TV shows including Yellowstone, Landman, Spy Kids, Friday Night Lights, and more. Whether you're a film lover or curious about life on set, this is your chance to experience it all up close!
The Texas Film Experience is free and open to the public. No SXSW badge is required to visit the experience. | | OE45402 | |
| Showcase | Ny Oh | The 13th Floor | The 13th Floor | Folk | 12:30 | 13:00 | Worcestershire-born, Aotearoa raised, LA-based singer-songwriter and multi-instrumentalist Ny Oh is an artist who works at the root of feeling, of consciousness, and of spirit.
Her voice catches you first, one that has the type of unchained beauty that both wraps you up in cotton-wool-comfort and inspires your greatest strength at the same time. Its quiet power has shouldered numerous musical projects from Ny Oh’s own solo music, to fronting jazz-psychedelic outfit Neon Gru, to carrying backing vocals on Harry Styles’s record breaking stadium tour. Delving deeper into Ny Oh’s solo output, though, is where the charm lies - tales of love, loss, quests for spirit, freedom, and acting for the voiceless around her are woven with captivating, folk-jazz melody lines that evoke the golden songwriter era of the likes of Mitchell, Cash and Simon, and that has found champions in the likes of Jonathan Wilson, Angel Olsen and dedicated fans worldwide
Since the release of acclaimed EP “Ny Oh’s Garden of Eden” and captivating single “You Are” she has had support from BBC Radio 1, 1News, NZMusician, BBC 6Music, Rolling Stone, Double J, supported Harry Styles and headlined shows globally. | | MS62920 | |
| Special Event | JBL SOUND BODEGA | 3TEN Austin City Limits Live | 3TEN Austin City Limits Live | Special Event | 13:00 | 16:00 | JBL takes over 3TEN at ACL Live with an immersive, Austin-inspired corner store experience featuring live music, artist interviews, giveaways, and unique activations. Celebrate the launch of JBL Flip 7 and Charge 6 portable speakers, explore the space, and be among the first to hear them. Guests can play to win products, grab custom festival essentials, and enjoy daily performances. Stop by 3/11 from 5-8pm, or 3/12 and 3/13 from 1-7pm for this sound experience.
https://www.jbl.com/sxsw2025 | | OE45492 | |
| Session | Keynote: John Fogerty and Tom Morello | Austin Convention Center | Ballroom D | Keynote | 13:00 | 14:00 | Join music icon John Fogerty in conversation with rock legend Tom Morello for a Keynote conversation about their long-standing music careers, the music industry, and their creative inspirations.
As the singer / songwriter / leader of Creedence Clearwater Revival (CCR), Fogerty forged a distinctive, groundbreaking sound all his own, equal parts blues, country, pop, rockabilly, R&B, swamp boogie, and Southern fried rock ‘n’ roll, all united by his uniquely evocative lyrical perspective. Fogerty is a Grammy winner and has been inducted into the Rock & Roll Hall of Fame as well as the Songwriters Hall of Fame. Among Fogerty’s many hit songs, which have sold over 100 million records, both as a solo artist and as frontman of CCR, highlights include “Proud Mary,” “Centerfield,” “Fortunate Son,” “Born on the Bayou,” “Bad Moon Rising,” and “Have You Ever Seen the Rain,” among many others.
Known for his innovative guitar solos and thunderous chords, Morello is a groundbreaking artist both in his solo career and as an original member of the rock bands Rage Against the Machine and Audioslave - two acts responsible for multiple Grammy Awards and a combined 30 million albums sold worldwide. His trademark style was a crucial component, helping launch Morello and the band to Grammy-winning, multi-platinum success, which in turn led to his recognition by Rolling Stone Magazine as the 18th “Greatest Guitar Player of All-Time” and subsequent induction into both the Rock & Roll and Metal Hall of Fame. | John Fogerty, Tom Morello | PP1147857 | |
| Special Event | SIMS Support House | JW Marriott | Room 303-304 | Special Event | 13:00 | 17:00 | RELAX RESTORE RECOVER
We know that large events can bring their toll of mental and physical challenges to all of us in the industry. The SIMS Foundation is providing a space dedicated to SXSW Official Artist Music badge holders and music industry professionals alike to take a breath and rest during the festival. Support staff and therapists will be available daily as SIMS celebrates its 30th year being at the forefront of making emotional well-being a priority for our community, working to educate the public and to arm the music community with the resources needed to look out for themselves, and each other. | | OE46049 | |
| Showcase | Susobrino | Rivian Park | Radio Day Stage at Rivian Park | Electronic | 13:00 | 13:40 | Born in Bolivia, Based in Brussels, and now deeply intertwined with Latin America's vibrant rhythms and melodies. With an insatiable passion for percussion and film music that effortlessly navigate between tranquility and intensity, Susobrino is a music artist who harmoniously fuses a multitude of instruments to create his world. acoustic ⚖️ electronic.
His musical journey began with keys, leading to guitar and a passion for composition.
Susobrino embarked on a transformative Latin American music tour in February 2023, connecting with local communities thanks to his song ‘El Camino Refleja' which was featured on Apple announcement for their latest iPad. Suso's music pays homage to Latin rhythms, bridging diverse worlds and cultures in his sonic tapestry. This lead to the creation of his upcoming self-titled album; which has no less then ten featured artists. divided in four chapters : Modern Boleros, Cumbia, Club music and Film music. | | MS62081 | |
| Special Event | Taiwan Beats Day Party | Seven Grand | Seven Grand | Special Event | 13:00 | 16:00 | An unmissable Taiwanese feast will kick off on March 12th at Seven Grand, where the vibrant flavors of authentic Taiwanese cuisine invite you to immerse yourself in Taiwan's distinctive allure within the Asian music market. In addition, Malaysian rapper Zamaera and the Japanese band Enfants will also join the Day Party.
The Taiwan Beats Showcase Day Party is proudly presented by the Bureau of Audiovisual and Music Industry Development, Ministry of Culture, curated by Young Team Productions, and in collaboration with Taiwan Creative Content Agency (TAICCA). https://taiwanbeatsshowcase.com/ | | OE45738 | |
| Showcase | Guardian Singles | The 13th Floor | The 13th Floor | Punk | 13:15 | 13:45 | Guardian Singles’ hectic, visceral music and pummeling live shows have earned them a reputation as one of the best live bands in New Zealand, and one that always keeps you guessing.
Over two full length albums they present an amalgam of early-80s influences (think Husker Du jamming with Wire at a Flying Nun tribute night) with touches of industrial, shoegaze, and motorik in places.
In September 2020, Guardian Singles played a blistering 25 minute set streamed live to Memphis, Tennessee for legendary DIY punk festival Gonerfest. It was viewed by thousands, and resulted in their bandcamp page crashing from the sudden influx of people trying to buy their self-titled debut record (released earlier that year).
Their show also sufficiently impressed Chicago based record label Trouble In Mind, who signed them the following week - re-releasing said debut record to a wider international audience and almost unanimous critical acclaim. Their sophomore album for Trouble In Mind, “Feed Me to the Doves” again impressed critics and fans worldwide - showcasing a weave of cerebral songwriting into a full sonic onslaught.
They are an official showcasing artist at SXSW 2025 in Austin, Texas. | | MS62921 | |
| Showcase | Enfants | Seven Grand | Seven Grand | Rock | 13:20 | 13:50 | Enfants is a four-piece alternative rock band from Japan. Pronounced "Anfan", their name means "children" in French.
April 2022 marked the start of their live performances, driven by the themes of "play" and “adorn”. The track “Play” from their first EP “Q”, released in April 2023, caught fire on social media after being introduced by several prominent Japanese musicians. Buzz spread organically, and by January 2024, it was selected in the "Top 10 of 2023” segment of a popular Japanese music program, pushing them into the national viral charts. Enfants perform tirelessly across Japan's live house circuit. Internationally, they performed at festivals and venues such as 'Carnival Fever' in Taichung, Taiwan, and 'THE UU MOUTH' in Taipei. They also appeared at SUMMER SONIC 2024, one of Japan’s biggest music festivals. Frontman Dai Matsumoto describes rock 'n' roll as “a way to showcase your life story.” His Japanese lyrics intertwine with the music to express the struggles and anger of living with a sharp cynicism. Balancing the fine line between the loneliness and empathy inherent in rock, Matsumoto’s expressive vocals bring a trembling beauty to the band’s sound. | | MS62616 | |
| Special Event | German Music Export Day @ German Haus | Speakeasy | Speakeasy | Special Event | 13:30 | 18:00 | Immerse yourself in Germany’s vibrant music scene!. From 1.30 pm to 5.30 pm all music lovers are invited to join the German Music Export Day and discover a handpicked lineup of Germany’s freshest musical talent. Drinks, food and good networking will be provided for SXSW Badge Holders as well! The mingling for music professionals continues in the evening with the German Music Export Mixer at 7pm and the German Music Export Night Official Showcase.
https://www.german-haus.com | | OE45664 | |
| Showcase | The K's | Palm Door on Sixth | British Music Embassy @ Palm Door on Sixth Patio | Rock | 13:30 | 14:00 | The K’s, a rousing, real-world-documenting UK indie phenomenon, whose adored, masterpiece debut album “I Wonder If The World Knows’ reached the Top 3 of the UK Official Album Chart in April of last year. It's a success made of belief, catalysed by the achievements of sell-out UK-wide tours, cresting with a 3,700-capacity ‘homecoming’ at Manchester’s O2 Victoria Warehouse, being awarded ‘Best Breakthrough Act’ at the 2024 Nordoff Robbins NMA’s (aka The Northern Brit Awards) and reaching major UK festival stages, including their rammed Glastonbury 2024 debut and Main Stage appearances at the likes of Reading & Leeds, Isle of Wight, Camp Bestival and more. The K’s 2nd studio album ‘Pretty On The Internet’ will be released in the early summer of 2025. | | MS62567 | |
| Showcase | Bakers Eddy | The 13th Floor | The 13th Floor | Rock | 14:00 | 14:30 | Bakers Eddy formed as teenagers in 2011 in Wellington, New Zealand. Led by charismatic Ngati Porou & Ngati Tuwharetoa front man Ciarann, the band of four friends (rounded out by Ian, Alex and Jamie) relocated to Australia and since then have built a live show that has become the stuff of legend. Carving out a niche all their own with a sound that straddles the punk and pop worlds, and a show that veers from chaotic to tender, Bakers Eddy make everyone who comes to their shows feel part of their whanau.
Bakers Eddy released their debut album, Love Boredom Bicycles in March 2022. Recorded with Oscar Dawson (Vacations, Alex Lahey) at the helm, the album spawned the infectious singles ‘21’, ‘Concertina’ and ‘My Baby’s Like Cigarettes’. Having supported Maggie Lindeman, Stand Atlantic and Grandson, Bakers Eddy are ready to take on the world. Their forthcoming EP was self produced with Vince McIntyre (Fan Girl) and mixed by Justin Gerrish (Vampire Weekend, The Strokes, Weezer) and will be out early 2025. | | MS62922 | |
| Special Event | NOWISWHENWEARE (the stars): Interactive Performance Installation | Texas Performing Arts Center | McCullough Theatre | Special Event | 14:00 | 18:00 | Inspired by visions of the Milky Way and Yayoi Kusama’s Infinity Mirror Rooms, the stars is an introspective, awe-inspiring journey into a matrix of light. Visitors move from total darkness to immersion in a theatrical constellation of 4,000 reactive points of light and an enveloping 496-channel sound design. Part meditation, part exploration, the stars, invites each visitor to explore traces of themselves in starlight, the universe, and those who have been here before us.
Texas Performing Arts Center and Andrew Schneider invite SXSW Platinum badge holders to take a self-guided visit to the immersive light and sound installation. You can explore the space at your own pace. Like a museum or gallery, you decide how long to spend in the installation and when to exit. There will be prolonged periods of absolute darkness and occasional loud noises and flashing lights. | Andrew Schneider | OE45603 | |
| Showcase | Volcan | Rivian Park | Radio Day Stage at Rivian Park | Latin | 14:00 | 14:40 | Volcán, an 11-member ensemble hailing from San Antonio, Tejas, embodies Latinx unity through their joyful, shapeshifting sound, blending psych-rock-infused cumbia, salsa, calypso, and more into a funky, catchy, and danceable mezcla that rises like a sonic dynamo from la selva, inviting listeners to transcendence with its mystical atomic heat. | | MS62388 | |
| Showcase | Cortney Dixon | Palm Door on Sixth | British Music Embassy @ Palm Door on Sixth | Pop | 14:10 | 14:40 | 'Cortney Dixon is South Shields answer to Blondie with her fun garage punk pop’-Chris Hawkins, BBC 6 Music.
Cortney Dixon is an artist, producer, songwriter and guitarist from the coastal town of South Shields in the North of England. It’s from this post industrial pasture that she propels herself as an entirely uplifting and unique force of nature. Cortney has written, recorded and produced a slick 6 track EP in her studio in Newcastle, which deftly blends her down to earth punky DIY roots with a well crafted aspirational pop glamour, with first single 'You Look Good Naked’ out February 12th. The full EP out in September, complete with an artfully inspired limited run of vinyl records, cuts with ease through garage rock, fuzzy indie & fizzy pop with a hook filled charm and high energy verve. Cortney’s style doesn’t stop at sound, it oozes through every visual - from forward thinking DIY fashion to self-produced music videos. Her live shows bring it all together, supporting the likes of Johnny Marr, Ashnikko, Sophie Ellis-Bextor. Her magnetic charm shines on stage amongst her gritty guitar licks. This fiercely creative artist has built a world for herself where anything can happen. | | MS62568 | |
| Screening | Flight 149: Hostage Of War | Alamo Lamar | Alamo Lamar 3 | Documentary Feature | 14:15 | 15:45 | In August 1990 Saddam Hussein invaded Kuwait, triggering a war that would reshape the geopolitical landscape of the Middle East.
This is the extraordinary story of the passengers and crew on BA flight 149 who landed in the warzone on the morning of the invasion, becoming Saddam’s hostages in a rapidly escalating international crisis.
For decades the British government denied they knew the invasion had begun before the plane landed. Then two years ago, an MI6 officer broke his silence contradicting this official account. Now the hostages are launching a legal case against the British Government and British Airways in their search for the truth about why the plane landed in the first place. | Jenny Ash | FS18289 | |
| Screening | Flight 149: Hostage Of War | Alamo Lamar | Alamo Lamar 4 | Documentary Feature | 14:15 | 15:45 | In August 1990 Saddam Hussein invaded Kuwait, triggering a war that would reshape the geopolitical landscape of the Middle East.
This is the extraordinary story of the passengers and crew on BA flight 149 who landed in the warzone on the morning of the invasion, becoming Saddam’s hostages in a rapidly escalating international crisis.
For decades the British government denied they knew the invasion had begun before the plane landed. Then two years ago, an MI6 officer broke his silence contradicting this official account. Now the hostages are launching a legal case against the British Government and British Airways in their search for the truth about why the plane landed in the first place. | Jenny Ash | FS18290 | |
| Session | Sandy Carter Book Signing | Austin Convention Center | Room 10C | Book Signing | 14:15 | 14:40 | Sandy Carter will be signing copies of “AI First" at the SXSW Bookstore. | Sandy Carter | PP1148313 | |
| Session | AI with X-rays: Why engineers are CT scanning everything | Hilton Austin Downtown | Salon J | Presentation | 14:30 | 15:30 | Ever wished you had X-ray vision? Many of us are familiar with CT scans at hospitals, but the same technology is making its way into the world of product development and manufacturing. Engineers have started to CT scan everything from running shoes to brain implants, aiming to speed up product development, avoid wasteful recalls, and push the limits of design.
But there’s more: industrial X-ray CT is also the best new source of raw data for the AI revolution. It generates rich 3D data that encompasses both visible external elements and invisible internal features, along with information about material density.
Now that AI has already conquered every digital activity—from writing emails to DJing music—the physical world is next. AI can spot tiny defects before they become big catastrophes, and it can even suggest improved designs for complex physical products—but first it needs good data, and CT scanners have that covered.
In this session you’ll hear from Andreas Bastian, an engineering and manufacturing polymath who’s Co-Founder and Head of Product at Lumafield, and Alec Mehra, an Electrical Engineer at Paradromics whose brain-computer interfaces are pushing the frontiers of both electronics and medical devices. They’ll walk through CT scans that reveal hidden secrets in everyday manufactured objects and show how this 3D X-ray scanning technology is being used by engineers at the forefront of technology. | Andreas Bastian, Alec Mehra | PP1148016 | ✓ |
| Session | Artist Demo Listening Session: Music for Sync | Austin Convention Center | Room 12AB | Panel | 14:30 | 15:30 | SXSW Artist Demo Listening Sessions offer a unique opportunity for selected musicians to get direct feedback from seasoned A&R music professionals, those who listen to demos as part of their job.
This year, we can accept digital submissions for these sessions at any time prior to the day of the session. Physical submissions will not be accepted at the door. Demos will be played on a first come, first served basis. Please arrive early for a greater chance to have your demo selected. You must be present to have your music in the running to be heard! SXSW attendees not having demos played are encouraged to attend and listen in on the fun!
Please carefully read and fill out the form below to officially submit your demo:
https://airtable.com/appANn3I3w6RTdopM/pagXDkxrhST05qIFS/form | Sydney Ferleger, Michael Pizzuto, Todd Porter, Alany Rodriguez, Eunique | PP1148166 | ✓ |
| Session | Beyond the Search Bar: What Happens When You “Google It” | Courtyard Marriott | Rio Grande Ballroom 1 | Workshop | 14:30 | 16:30 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
Ever wondered what really happens when you “Google” it? Join us for a look under the hood of Google Search. We'll take you through the life cycle of a search query, from crawling and indexing web pages to retrieving and serving the most relevant information. This interactive workshop aims to demystify search algorithms, address common misconceptions, and showcase how Google leverages natural language understanding to deliver high-quality results. | Zoe Darmé, Elizabeth Tucker | PP155447 | |
| Session | CANCELED: Mentor Session: Michael C. Brogioli (Polymathic Consulting, Rice University, UT Austin, CTAN / Angel Investor) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, Funding, Coding. | Michael C. Brogioli | PP1147160 | |
| Session | CANCELLED - Making Autonomous Transportation Accessible | Hilton Austin Downtown | Salon G | Panel | 14:30 | 15:30 | As companies continue to develop, test, and expand autonomous vehicle (AV) technology, the future of an autonomous transportation ecosystem draws closer. However, those who would benefit most from this technology, people with disabilities and older adults, are often left out of the discussion.
In this session, we will present the current state of autonomous transportation, report on the needs and opinions of older adults and people with disabilities shared by impacted individuals, and discuss solutions for increasing AV accessibility. | Aaron Gluck | PP149154 | |
| Session | Canvas Tote Customization Meet Up | Hilton Austin Downtown | Room 406 | Meet Up | 14:30 | 15:30 | Calling all upcycling enthusiasts and soon-to-be upcycling enthusiasts! Bring your SXSW 2025 Tote Bag (available when you pick up your badge!) and join Threading Change for this unique customization meet up. Personalize your bag using techniques like patchwork, embroidery, block printing, charm making, and appliqué. Materials provided include embroidery floss, upcycled textiles, inks, and yarns. The fashion industry is one of the largest emitting industries, yet one of the least thought-about when we think of climate change. Make sure your tote doesn't end up in the landfill by turning it into something you'll love even more. | Aish Mann, Sophia Yang | PP150400 | |
| Session | Casey Michel Book Signing | Austin Convention Center | Room 10C | Book Signing | 14:30 | 14:55 | Casey Michel will be signing copies of “FOREIGN AGENTS: How American Lobbyists and Lawmakers Threaten Democracy Around the World " at the SXSW Bookstore. | Casey Michel | PP1148316 | |
| Screening | Clown in a Cornfield | Hyatt Regency Austin | SXSW Film & TV Theater @ The Hyatt Regency | Narrative Feature | 14:30 | 16:06 | Purchase Public Presale Tickets Here: "Clown in a Cornfield"
Quinn and her father have just moved to the quiet town of Kettle Springs hoping for a fresh start. Instead, she discovers a fractured community that has fallen on hard times after the treasured Baypen Corn Syrup Factory burned down. As the locals bicker amongst themselves and tensions boil over, a sinister, grinning figure emerges from the cornfields to cleanse the town of its burdens, one bloody victim at a time. Welcome to Kettle Springs. The real fun starts when Frendo the clown comes out to play. | Eli Craig | FS18448 | |
| Session | Cutting-Edge Creativity: Mastering AI Production For Brands | Courtyard Marriott | Brazos I-II-III | Workshop | 14:30 | 16:30 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
Dive into the world of generative AI tools to master content creation for brands. Learn to transform creative briefs into high-quality advertising content using cutting-edge AI technologies. We'll create practical workflows, demonstrate advanced tools, and you'll walk away with resources and guides to build what you learn.. This workshop is for anyone who wants to push creative boundaries and make the most of AI in the production of marketing content. So if you're in production, agency or client-side, let's cut through the hype and together explore real generative creative workflows. | Simon Allinson | PP152161 | |
| Session | Dirty Jobs & A Warming Planet: The Tech To Solve for Both | Hilton Austin Downtown | Salon B | Panel | 14:30 | 15:30 | Billions of dollars in incentives to reduce emissions, decarbonize heavy industry, and boost domestic manufacturing don't matter if we lack a workforce capable of actualizing these changes. Industries like manufacturing, construction, utilities, and more face dual existential threats: worsening climate change disrupting operations and the lack of a skilled workforce. This session will explore how software, robotics, and AI can be primary tools to overcome these shortages and what it will take to scale solutions and see progress in these hard-to-decarbonize sectors that our economy depends on. | Alex Hawkinson, Theo Hooker, Rebecca Hu, Jay Kapoor | PP150555 | ✓ |
| Session | Divine Innovation: Storytelling, Innovation & Faith | Austin Convention Center | SXSW Expo - Podcast Lounge - Exhibit Hall 3 | Panel | 14:30 | 15:30 | Join HumanizeHer as we dive deep with Adrienne Bankert, who has worked as a broadcast journalist for NewsNation, ABC News, Good Morning America with a mission to deliver unbiased news. From covering major events like the 2011 tsunami to interviewing Lady Gaga and The Rock, Bankert's reporting shaped her empathetic style She embarks on the fearless endeavor to discuss faith at work, including in her special series"One Nation Under God," where she has conversations about where faith lives in culture, current events, sports and media, particularly for Gen Z. | Adrienne Bankert, Erica Lockheimer, Elizabeth Wendorf-Bloesser | PP156205 | |
| Screening | Documentary Short Program 1 | Rollins Theatre at The Long Center | Rollins Theatre at The Long Center | Shorts Program | 14:30 | 16:16 | Authentic storytelling that captivates, surprises, and excites. | | FS18062 | |
| Session | The Era of Personal Flight: Flying Cars (Finally) Takeoff | Hilton Austin Downtown | Salon F | Presentation | 14:30 | 15:30 | “Flying cars” aren’t science fiction - they’re here - and eVTOLs are set to transform personal transportation. LIFT Aircraft has moved beyond prototypes and into production, making personal eVTOL flight a reality with their aircraft HEXA, and the world’s first pay-per-flight eVTOL experience.
LIFT Founder and CEO, Matt Chasen, will share how cutting-edge technology and existing regulations are enabling everyday people to fly. Then, watch the future unfold as we livestream a first-time pilot training and taking off in HEXA - no pilot’s license required.
Want to experience an eVTOL ride during SXSW? LIFT is offering a limited number of rides on Wednesday, March 12 and Thursday, March 13. | Matt Chasen | PP1148266 | ✓ |
| Session | Examining the Obstacles to Mainstream Quantum Computing | Austin Convention Center | Room 5ABC | Panel | 14:30 | 15:30 | Quantum computing has made extraordinary progress in the past year, with ‘breakthrough' achievements touted almost weekly. However, while quantum computing now seems inevitable (to most), the timescale and the degree of adoption and impact remain uncertain. There are engineering challenges to solve for every qubit modality, substantial reductions needed in errors and noise, questions about which real problems will have algorithms suitable for significant quantum advantage, and practical issues in integrating quantum computers effectively with classical infrastructure. There is also the challenge of training a new workforce to produce quantum technologies at scale, create quantum algorithms, and to develop useful, high-impact hybrid applications for business, research, and national security. In this session, we will examine each of these challenges and what it will take to address them, and discuss what this means for when and how different types of customers should begin their quantum computing journey. | Rima Alameddine, Mandy Birch, Jay Boisseau, Charles Chung | PP1148130 | ✓ |
| Session | Featured Session: A Future Without Disease: A Conversation with Dr. Priscilla Chan and Emily Chang on Shaping the Next Era of Science with AI | Austin Convention Center | Ballroom EF | Featured Session | 14:30 | 15:30 | Join Dr. Priscilla Chan, co-founder and co-CEO of the Chan Zuckerberg Initiative (CZI) in conversation with Bloomberg Originals host, Emily Chang, as they explore how advances in generative AI are shaping the future of medicine. She will discuss CZI’s vision to build AI-powered “virtual cells” – digital models that can predict human cell behavior. To support this vision, CZI is building one of the largest AI computing clusters for nonprofit life science research to enable AI for biomedicine at scale. These advancements could lead to faster, more efficient medical breakthroughs, real-time health monitoring, and advanced treatments.
Building virtual cells comes with significant challenges. Scientists face knowledge gaps in understanding the complex workings of the 37 trillion cells in the human body, such as the exact components of cells and their interactions in health and disease. Cells are dynamic and function on multiple scales and processes, which require specialized models — like models trained on data from sequencing and images — that are difficult to integrate into a unified virtual cell. Developing accurate models also depends on gathering vast amounts of high-quality data across various modalities and species.
Priscilla will highlight the importance of cross-disciplinary collaboration and open science in overcoming these scientific and technological hurdles as we work toward creating AI systems capable of accurately simulating cellular functions. Ultimately, this progress will be key to reaching CZI’s mission to cure, prevent, or manage all diseases by the end of this century. | Priscilla Chan, Emily Chang | PP1147994 | ✓ |
| Session | Featured Session: Breaking Barriers by Turning Prisoners into Firefighters | Austin Convention Center | Room 16AB | Featured Session | 14:30 | 15:30 | In January 2025, wildfire devastated L.A. and a little known fact about who is fighting these fires came to light: since the 1940s, California has relied on incarcerated people to fight fires on the frontlines. The program - known as Fire Camp - is criticized by some and lauded by others, but there’s one undeniable challenge…once these firefighters are released, it is nearly impossible to get a job in the fire service—despite their passion, experience, and a severe labor shortage. Hear from a firefighter who got his start in Fire Camp and created a pathway allowing others to follow in his footsteps. | Dr. Joel Bervell, MD, Royal Ramey | PP1148177 | ✓ |
| Session | Featured Session: Fireside Chat with Arm CEO Rene Haas | Hilton Austin Downtown | Salon H | Featured Session | 14:30 | 15:30 | Arm CEO Rene Haas will discuss this transformative era of artificial intelligence, where AI continues to unleash unprecedented opportunities for society, well beyond our imagination. | Liz Claman, Rene Haas | PP1147820 | ✓ |
| Session | Fighting Propaganda With Human Creativity In The Digital Age | Austin Convention Center | Room 8ABC | Panel | 14:30 | 15:30 | 2024 was the most important electoral year in history, with over 80 nations heading to the polls. As such, it has never been more important to combat propaganda and misinformation.
Looking at the impactful work of Reporters Without Borders (RSF), industry experts will discuss how human insights and creative strategies are essential in mobilising people and protecting democratic values. Discover how art and innovation can serve as future tools to safeguard democracy. | Giordano Maestrelli, Gabriel Mattar, Anja Osterhaus, Juan Señor | PP155260 | ✓ |
| Screening | Forge | Alamo Lamar | Alamo Lamar 9 | Narrative Feature | 14:30 | 16:24 | In Miami, the resourceful Zhang siblings—Raymond and Coco—sell forged paintings to unsuspecting parties. Despite their thriving underground operation, the siblings are still short on cash when they cross paths with disgraced millionaire Holden Beaumont. Sensing an opportunity to make a fortune, Holden convinces the Zhangs to forge long lost masterpieces as a front for his family’s collection. Meanwhile, FBI Art Crimes agent Emily Lee moves from New York to Miami, discovering a plethora of forgeries cropping up in the South Florida art market. As Emily continues to investigate the Zhang siblings’ work, their lives converge to devastating effect in the Zhang family dim sum restaurant. | Jing Ai Ng | FS18485 | |
| Session | From Conflict to Collaboration: Shaping the Future of GenAI | Austin Convention Center | Room 18CD | Panel | 14:30 | 15:30 | In 2024, major labels sued AI platforms for copyright infringement, prompting the music industry to innovate around AI-generated music. A new era of collaboration is emerging to develop technology that safeguards human creativity. By uniting music and AI sectors, tools can enhance creativity, protect IP, and ensure fair compensation. This panel explores the shift from legal disputes to cooperative solutions, benefiting businesses and rightsowners. Experts in music, copyright, legal, and tech will discuss efforts to balance technology with protecting creators' rights and revenues. | Jenn Anderson Miller, Daan Archer, Turo Pekari, Neeta Ragoowansi | PP150158 | ✓ |
| Session | From Gutenberg to GPT: AI + The Future of Reading | Austin Convention Center | Room 9ABC | Presentation | 14:30 | 15:30 | Will AI destroy literature or can it save it? Join John Kaag to discover how AI not only preserves the timeless value of classic works but also enhances them with new dimensions of understanding and interaction. In the coming decade, we will talk to the books we read, and it is up to us–right now–to decide what sorts of things they will say. Whether you're an avid reader or a tech enthusiast, this session provides a compelling look at the intersection of technology and the literary world, showcasing how AI can open up a new chapter in the story of reading. | John Kaag | PP147571 | ✓ |
| Session | Future Proof Your Tech Brand: How to Transcend the Trust Gap | Courtyard Marriott | Rio Grande Ballroom 2 | Workshop | 14:30 | 16:30 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
With increasing concerns from consumers on data and privacy issues, tech brands must build trust against the “hacked and tracked” narratives. As they look to further integrate into the lives of their customers, tech needs to embrace trust as vital to purpose and experience, as well as a competitive advantage.
Explore the 10 key dimensions of purpose and experience critical to building trust. You will leave this session with a personalized score comparing you to the world’s leading brands and a blueprint to future-proof– inspiring confidence through your tech brand’s every interaction. | Daniel Andersson, Lynne Field | PP1147043 | |
| Session | How Environmental DNA Maps Ocean Life | Hilton Austin Downtown | Salon A | Presentation | 14:30 | 15:30 | With its noninvasive and easy collection, environmental DNA (eDNA)—the genetic material that organisms shed into their environment—could revolutionize how we detect, protect, and manage aquatic life. Using just water samples, eDNA can reveal what species were recently present in a location—useful information when monitoring water quality, identifying endangered or invasive species in a particular area, and studying the ocean’s biodiversity and ecosystem. This panel will cover state of the art eDNA science and the infrastructure needed to realize the full potential of eDNA as a tool. | Peter Thielen | PP153218 | ✓ |
| Session | How Online Communities Are Shaping Global Music Trends | Austin Convention Center | Room 17AB | Panel | 14:30 | 15:30 | It's no surprise: 90% of consumers say user-generated content (UGC) impacts their purchasing decisions—so why wouldn't it shape their playlists, too?
We'll explore how artists and brands use UGC and memes to build their digital communities and spark movements that influence global music. Focusing on genres within Urban and explosive Latin music, we’ll show how these online cultures spread their sound and bring people together around shared identities and causes. | Adrian Hernandez, Diego Mondragon, Amy Monzón, Lechero | PP1146995 | ✓ |
| Session | How to Rebuild an Imaginary Future | Austin Convention Center | Room 6AB | Presentation | 14:30 | 15:30 | Bruce Sterling describes his ongoing struggles to transform imaginary Italian science-fiction props into functional museum exhibits. In the past, since these objects were just imaginary, they couldn't possibly "really work" -- but nowadays they can, so what if they did? | Bruce Sterling | PP1148150 | ✓ |
| Screening | Idiotka | ZACH Theatre | ZACH Theatre | Narrative Feature | 14:30 | 15:52 | Purchase Public Presale Tickets Here: "Idiotka"
Check out the conference session "Casting for Indie Film" with the Casting Director Kate Geller and Associate Casting Director Ross Shenker from the film https://schedule.sxsw.com/2025/events/PP146321
In West Hollywood’s Russian immigrant district, Margarita lives out the American Dream: competing on a reality show. Will she slay, serve, or survive? | Nastasya Popov | FS18817 | |
| Session | Immediate Action Required: Data Breaches and Encryption | Hilton Austin Downtown | Salon K | Panel | 14:30 | 15:30 | “We regret to inform you that a vendor was hacked, exposing our customers' personal information.”
Look familiar? One in three Americans has had their data compromised in a breach, and the frequency and impact of high-profile data breaches have only escalated, particularly affecting disenfranchised communities. Our panel of small business entrepreneurs and data privacy advocates will explore the vital role of cyber-hygiene in mitigating risk and protecting encryption as a piece of critical infrastructure. | Joe Bonnell, Graham Dufault, Lucienne Ide, MD, PhD, Qyana M Stewart, MS | PP150052 | ✓ |
| Session | In One Ear: Cocteau Twins, Ivor Raymonde and Me | Austin Convention Center | Room 10AB | Book Reading | 14:30 | 15:30 | As one-third of seminal band Cocteau Twins, Simon Raymonde helped to create some of the most beautiful and memorable albums of the 80s and 90s—music that continues to cast a spell over millions. This is the story of the band, in his words.
Beginning with Simon’s childhood and exploring his relationship with his father, Ivor Raymonde (the legendary producer, musician and arranger for acts such as the Walker Brothers and songwriter for artists including Dusty Springfield), the book will journey through the musician’s rise to prominence and his time with Cocteau Twins and This Mortal Coil.
It will also chart the successful career he has forged running his own label, Bella Union, discovering and developing globally renowned artists like Beach House, Fleet Foxes, and Father John Misty. A must-read for music fans, this is the incredible tale of Simon’s life and legacy. | Alejandro Cohen, Simon Raymonde | PP1148236 | ✓ |
| Session | Mentor Session: Bridget McGee-Sullivan (London Speaker Bureau) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Storytelling, Content Strategy/Production, Marketing/Advertising/PR. | Bridget McGee-Sullivan | PP1148015 | |
| Session | Mentor Session: Candy Angel (Weedmaps) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in "Diversity, Equity & Inclusion", Business Development, Ethics. | Candy Angel | PP1147077 | |
| Session | Mentor Session: Kristin Birdwell (Kristin Birdwell LLC) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Storytelling, Journalism, Marketing/Advertising/PR. | Kristin Birdwell | PP1147080 | |
| Session | Mentor Session: Sandy Stewart (Think Big) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Business Development, Entrepreneurship, Sustainability. | Sandy Stewart | PP1147402 | |
| Session | Mentor Session: Tammy Lynn Gilmore | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Product Management/Development, Marketing/Advertising/PR, Content Strategy/Production. | Tammy Lynn Gilmore | PP1147168 | |
| Session | Mentor Session: Will Glazener (Terralytiq) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Energy, Entrepreneurship, Funding, Sustainability. | Will Glazener | PP1147072 | |
| Session | Music Mentor: Ciaran Scanlon (Signal Noise Music) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Marketing/Advertising/PR, Data Science, Art. | Ciaran Scanlon | PP1147706 | |
| Session | Music Mentor: Daniela Santamaria (Beyond Music) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Distribution, Marketing/PR, Management, Publishing, Startups, Music Tech. | Daniela Santamaria Herran | PP1147707 | |
| Session | Music Mentor: Eric David Johnson aka DJ Bunny Ears (MassiveMusic) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Marketing/Advertising/PR, "Diversity, Equity & Inclusion", Entrepreneurship, Future of Work, Women in Music. | Eric David Johnson (DJ Bunny Ears) | PP1147344 | |
| Session | Music Mentor: Faryal Khan-Thompson (EMPIRE) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Marketing/PR, Distribution, Management. | Faryal Khan-Thompson | PP1147849 | |
| Session | Music Mentor: Jason Rezvan (Spirit Music Group) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Sync/Licensing, Publishing, Songwriting. | Jason Rezvan | PP1147921 | |
| Session | Music Mentor: Jen Massett (Spotify) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Distribution, Streaming & Programming, Data. | Jennifer Masset | PP1148119 | |
| Session | Music Mentor: JJ Farrell (jump.global) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Marketing/PR, Sales & Sponsorships, Education. | JJ Farrell | PP1147224 | |
| Session | Music Mentor: Ralph Torrefranca (Angry Mob Music) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in A&R, Publishing, Songwriting. | Ralph Torrefranca | PP1147703 | |
| Session | Music Mentor: Sujan Hong (Qobuz) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Distribution, Streaming & Programming. | Sujan Hong | PP1147983 | |
| Session | Music Mentor: Talia Rubino (Nettwerk Music Group) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Sync/Licensing, Songwriting, A&R. | Talia Rubino | PP1147216 | |
| Session | New York Life x Major League Baseball: The Art of Partnership – Building Better Futures for All | Austin Convention Center | SXSW Expo - Next Stage - Exhibit Hall 4 | Panel | 14:30 | 15:30 | Discover how two industry leaders—New York Life and Major League Baseball—are leveraging their national partnership to create meaningful local impact both on and off the field. Panelists will reflect on highlights from 2024 and early 2025, including empowering Black-owned businesses in Birmingham, Alabama, during MLB’s historic game at Rickwood Field; and New York Life’s pivotal role in MLB player programs like Ahead of the Count, and the Rookie Symposium, As well as the First Game Certificate initiative, and shed light on an exciting new financial education initiative for parents and athletes within youth sports. | A.j. Andrews, Dexter Fowler, Uzma Rawn Dowler, Lisa Thomsen | PP156165 | ✓ |
| Session | Now is Japan's Time: Leading the Future with Deep Tech & IP | The Thompson Hotel Austin | Red River Ballroom | Panel | 14:30 | 15:30 | Japan has a long history of developing fermentation technologies, which have served as the foundation for the growth of its biotechnology industry. Additionally, Japanese anime and games have garnered a large global fan base, generating excitement around new business opportunities utilizing these IPs. In this session, four speakers will share real-time insights from diverse perspectives on the forefront of Japan’s deep tech and IP businesses, as well as the emerging global ventures centered around them! | Kathy Liu, Hirokazu Mashita, Toshiaki Shimakawa, Shunsuke Toya | PP156246 | |
| Session | Open Source AI: Legal Issues at the Frontier | Hilton Austin Downtown | Salon C | Panel | 14:30 | 15:30 | Open source AI models have played a transformative role in the development and use of AI in recent years. In this panel we will discuss the legal, policy and business considerations that go into the release of open source AI models.
We will also discuss the steps developers take to prioritize safety and security, such as red teaming. This will include exploration of how developers seek to minimize opportunities for misuse, such as bad actors creating malware, deepfakes, election misinformation, or other harmful outputs. We will also consider the role of legal counsel in advising on the risks faced by developers and deployers of these models.
We will also examine competing notions of “openness” and how model developers select which license terms should govern a given model. We will discuss how these considerations vary based on the format of outputs that a model can generate (e.g., text, audio, video, etc.).
Finally, we will consider the unique role of organizations that are both developers of generative AI tools and operators of platforms on which the outputs of these tools are shared. Among other things, we will discuss how this dual positioning influences the approach to watermarking. | Justin Haan, Ernest Hammond III, Neal Hannan, Aviya Skowron | PP151052 | ✓ |
| Session | Puppeteers Unite! Meet Up | Hilton Austin Downtown | Room 410 | Meet Up | 14:30 | 15:30 | This meet up is designed to bring together creative artists and those interested in learning more about puppet design, creation, performance, and impact. Hosted by Sesame Street puppeteers and puppet makers, we encourage you to show up ready to immerse yourself in a world of play and imagination! | Tyler Bunch, Spencer Lott | PP153216 | |
| Session | Q&A Stage: Jon Youshaei | Austin Convention Center | SXSW Expo - Q&A Stage - Exhibit Hall 2 | Presentation | 14:30 | 15:30 | The Q&A Stage is the ultimate destination for unscripted sessions with notable industry experts. This unique format allows registrants to engage directly with speakers, gaining insights and answers on a wide range of topics.
One of few creators to work inside both YouTube and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine, and is known as "The Creators' Creator." During five years at YouTube, Jon was head of creator product marketing where he worked with YouTube's top creators and brands to grow their audience and their incomes. During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize. Now a full-time creator himself, Jon has garnered 1M+ followers and interviewed MrBeast, MKBHD, and more. He's also been recognized by NPR as one of the best commencement speakers since 1774 and LinkedIn named him one of their "Top Voices." | Jon Youshaei | PP1148385 | |
| Session | The Rise of Musica Mexicana | Austin Convention Center | Room 18AB | Panel | 14:30 | 15:30 | Although it has been many years in the making, no one would disagree that the past year has seen Música Mexicana reach mass fandom among a diverse group of music fans. A new generation of artists like Xavi, Ivan Cornejo, and Natanael Cano has come onto the scene, imbuing this traditional musical form with brand new energy. This panel will take a look at the rise of Música Mexicana, what got us here, and what’s in store for the future. | Griselda Flores, Emilio Hernandez, Manny Prado, Teresa Romo | PP151282 | ✓ |
| Session | Running Into the Petri Dish of Burnout: A How Not-To Workshop | Courtyard Marriott | Guadalupe | Workshop | 14:30 | 16:30 | Are you a passionate leader dedicated to climate action or another values-based cause? Do you pour your heart and soul into your work, only to feel drained, overwhelmed, or stuck? It's time to break free from the cycle of burnout and reclaim your energy and impact.
In this interactive workshop, you'll discover how your greatest strengths can inadvertently lead you down the path to burnout. Explore four common leadership archetypes—Perfectionist, Hero, Researcher, and Motivator—and identify your own burnout style. Learn practical mindfulness techniques like Balloon Breath, Body Alarm, and Lover Words to manage stress, set boundaries, and align your actions with your values.
More importantly, you will discover that transformation, not just change, is the key to breaking free from the cycle of burnout. Understand how to use fear as a signal and turn your "Awesome" into a sustainable force for good. Walk away with a concrete action plan and a renewed sense of purpose, knowing that who you are is good, and your unique gifts are essential for creating a brighter future. Don't let burnout derail your mission—join us and unleash your full potential!
Workshop is facilitated by Laurie McGinley who helps ambitious, values based leaders stay out of the petri dish of burnout (or recover if they fall into it) so that they can do what they are here to do. Expect an interactive and dynamic workshop. | Laurie
McGinley | PP1148474 | |
| Screening | Slanted | Violet Crown Cinema | Violet Crown Cinema 3 | Narrative Feature | 14:30 | 16:12 | As a senior in high school, Joan Huang idolizes winning Prom Queen as the embodiment of popularity, beauty and the ultimate form of acceptance into American life. In her relentless pursuit for the crown, she undergoes an experimental racial transformation to become White and win Prom Queen. However, what she thought was a dream come true soon reveals itself to be an emotional and physical nightmare. “Slanted” offers a searing and unapologetically satirical view on race and the uncomfortable journey of learning to love yourself and your culture. | Amy Wang | FS18292 | |
| Screening | Slanted | Violet Crown Cinema | Violet Crown Cinema 1 | Narrative Feature | 14:30 | 16:12 | As a senior in high school, Joan Huang idolizes winning Prom Queen as the embodiment of popularity, beauty and the ultimate form of acceptance into American life. In her relentless pursuit for the crown, she undergoes an experimental racial transformation to become White and win Prom Queen. However, what she thought was a dream come true soon reveals itself to be an emotional and physical nightmare. “Slanted” offers a searing and unapologetically satirical view on race and the uncomfortable journey of learning to love yourself and your culture. | Amy Wang | FS18291 | |
| Session | Swiftie Meet Up | Hilton Austin Downtown | Room 412 | Meet Up | 14:30 | 15:30 | Whether you’ve been a fan since “Beautiful Eyes,” or you just discovered her when you were dragged to see “The Eras Tour” in theaters by a fanatical friend, you’re welcome at this Meet Up for Swifties at SXSW. Friendship bracelet trading encouraged but not required. | Audrey Ullman | PP1147902 | |
| Session | Women in Music Meet Up | Austin Convention Center | Room 13AB | Meet Up | 14:30 | 15:30 | Women in Music’s annual meet up at SXSW brings together individuals from around the world to network and celebrate the diversity of our community committed to educating, empowering and advancing women in music. Meet WIM Board Directors, leaders from the global WIM community, our WIM Austin team, and members from around the world - all are welcome! | Moira McCarthy, Ashley White Fryer | PP146568 | |
| Special Event | Workshop: There Will Be Bleed, Featuring Raymond Argumedo | Austin Convention Center | Austin Convention Center | Special Event | 14:30 | 15:30 | Industry Print Shop is bringing its exclusive Crop Cons workshop 'There Will Be Bleed' to the Flatstock Stage.
This will be a hands on screen print demonstration with featured artist Raymond Argumedo. The workshop will begin with a brief discussion between Tony Industry and Raymond, attendees will then have a chance to screen print their own poster designed by Raymond. | | OE45795 | |
| Screening | ASCO: Without Permission | Alamo Lamar | Alamo Lamar 2 | Documentary Feature | 14:45 | 16:15 | ASCO: WITHOUT PERMISSION challenges the limits of documentary conventions to tell the story of a revolutionary Chicano art group who turned 1970s LA into their defiant canvas. Merging activism with radical art-making, ASCO challenged the established order of Hollywood, museums, and media and are now considered amongst the 20th century's most significant artists. Director Travis Gutiérrez Senger mirrors their boundary-breaking spirit through a groundbreaking approach, weaving nonfiction and fiction together with a new generation of artists. The result is more than a profile – it's a reimagining of what's possible in art and cinema, celebrating iconoclasts who were decades ahead of their time. | Travis Gutiérrez Senger | FS18236 | |
| Screening | ASCO: Without Permission | Alamo Lamar | Alamo Lamar 7 | Documentary Feature | 14:45 | 16:15 | ASCO: WITHOUT PERMISSION challenges the limits of documentary conventions to tell the story of a revolutionary Chicano art group who turned 1970s LA into their defiant canvas. Merging activism with radical art-making, ASCO challenged the established order of Hollywood, museums, and media and are now considered amongst the 20th century's most significant artists. Director Travis Gutiérrez Senger mirrors their boundary-breaking spirit through a groundbreaking approach, weaving nonfiction and fiction together with a new generation of artists. The result is more than a profile – it's a reimagining of what's possible in art and cinema, celebrating iconoclasts who were decades ahead of their time. | Travis Gutiérrez Senger | FS18239 | |
| Showcase | Frankie Venter | The 13th Floor | The 13th Floor | Pop | 14:45 | 15:15 | It's becoming increasingly harder to avoid Frankie Venter, one of the fastest growing artists that New Zealand has seen in years. At just 17 years of age Frankie is having an incredible 2024 announced on the lineup for Rhythm and Vines, Opening for superstar international artist Griff and local legends Drax Project & Kaylee Bell and being featured as a Ones to Watch artist. You might have heard her songs on a few of NZ’s big radio stations helping push Frankie’s latest single ‘How You Like Me Now’ to a #1 spot on the official NZ charts NZ Hot 20. She has recently come off her first international tour, supporting South East Asian artist Keenan Te, and is set for a big 2025. | | MS62923 | |
| Showcase | Dilettante | Palm Door on Sixth | British Music Embassy @ Palm Door on Sixth Patio | Pop | 14:50 | 15:10 | Dilettante is the art-pop brain-child of multi-instrumentalist Francesca Pidgeon. Based in the North of England but now performing across the UK and internationally Dilettante has supported the likes of Caribou, Self Esteem + Philip Selway (Radiohead) with her unorthodox but intricately woven looped woodwind and fuzzy guitar licks.
They have sold out headline shows in Manchester, Leeds, Halifax, London, Hull and Liverpool and supported the likes of Self Esteem, Caribou, Graham Coxon (Blur) and Philip Selway (Radiohead) plus festival appearances at NXNE, Live at Leeds, Manchester Jazz Festival and The Great Escape.
Pidgeon was recently granted the prestigious Paul Hamlyn Foundation Award for Artists. She has begun scoring for film, winning a nomination for best composer at Underwire Film Festival. Her second album 'Life of The Party' was released in Jan 2025 on EMI North.
“A dazzlingly skewed pop-vision” **** - MOJO
“Groove-laden misfit art-pop worth rooting for“ - Uncut
"The freshest pop aficionado gracing the circuit. Dilettante's set is an exceptional performance piece." - NARC
FFO St Vincent, tUnE-yArDs, Dirty Projectors + Fiona Apple | | MS62569 | |
| Special Event | Culture-Led Climate Innovators | Rivian Electric Roadhouse | Rivian Electric Roadhouse | Special Event | 15:00 | 16:00 | Rivian and SOLARPUNKS present a cross-disciplinary discussion exploring how creative fields drive climate innovation through intentional design.
Featuring leaders in sustainable architecture, climate-conscious fashion, and music decarbonization, the discussion reveals how culture-led design thinking catalyzes environmental solutions by uniting technological advancement with human creativity.
Moderated by:
Max Ufberg (Fast Company)
Featuring:
Ronald Rael (Artist; UC Berkeley Professor of Architecture)
Madeleine Smith (Warner Music Group Senior Director of ESG)
Leah Thomas (Environmentalist, Author, and Founder of Intersectional Environmentalist) | | OE46147 | |
| Showcase | EL DUSTY | Rivian Park | Radio Day Stage at Rivian Park | Latin | 15:00 | 15:40 | EL DUSTY is the latest project from Corpus Christi based producer, Dusty Oliveira. Operating behind the mixer and console, Dusty is considered by some to be the inventor of Cumbia Electronica, as he was feeding cumbia into his sound processor and synthesizer before the turn of the millennium. What Lee Scratch Perry is to Reggae, Dus is to cumbia: the Father of Dub. Composer, arranger and ringmaster, Oliveira reinterprets the principals of the Jamaican sound systems of the 1970s, mashes the grimey, electro bass sounds, and always brings together, in his live performances, a panoply of MC's, Singers, as well as musicians and other dj's. | | MS62544 | |
| Session | Gerard Longo Book Signing | Austin Convention Center | Room 10C | Book Signing | 15:00 | 15:25 | Gerard Longo will be signing copies of “60+ Lessons from the Creative Journey: A Handy Guide for the Budding Entrepreneur" at the SXSW Bookstore. | Gerard Longo | PP1148377 | |
| Screening | Ghost Boy | Violet Crown Cinema | Violet Crown Cinema 2 | Documentary Feature | 15:00 | 16:31 | Martin Pistorius, a bright 12 year old boy living in South Africa, fell into a mysterious vegetative state as a child. Three years later, he woke up without any memories and unable to communicate. Starting from zero, he began to teach himself about the world and who he was. He was in a very real sense, a living ghost. Unaware that he understood everything happening around him, his caretakers gave him an unobstructed look at the way people act when no one is watching. Employing an expressive, dream-like style to recreate Martin's journey through layers of consciousness and memory, GHOST BOY is the story of Martin’s journey back to the world, building a life and finding love and meaning. | Rodney Ascher | FS18157 | |
| Screening | Ghost Boy | Violet Crown Cinema | Violet Crown Cinema 4 | Documentary Feature | 15:00 | 16:31 | Martin Pistorius, a bright 12 year old boy living in South Africa, fell into a mysterious vegetative state as a child. Three years later, he woke up without any memories and unable to communicate. Starting from zero, he began to teach himself about the world and who he was. He was in a very real sense, a living ghost. Unaware that he understood everything happening around him, his caretakers gave him an unobstructed look at the way people act when no one is watching. Employing an expressive, dream-like style to recreate Martin's journey through layers of consciousness and memory, GHOST BOY is the story of Martin’s journey back to the world, building a life and finding love and meaning. | Rodney Ascher | FS18164 | |
| Screening | The Home | Alamo Lamar | Alamo Lamar 8 | Narrative Feature | 15:00 | 16:27 | Many years after leaving the small town behind, Joel returns to move his mother Monika, a home for the elderly struggling with dementia. However, Monika’s health takes a turn for the worse soon after her arrival. She experiences terrifying visions of her late husband, Joel’s abusive father, and begins exhibiting violent behavior. Joel begins to believe that something malevolent and supernatural has taken control of his mother. But with his own history of substance abuse and mental instability, can he trust his own perceptions? As Monika’s memories fade, Joel must confront the demons of his own past, dredged up by his return to the home where he grew up. | Mattias J Skoglund | FS18467 | |
| Screening | The Home | Alamo Lamar | Alamo Lamar 1 | Narrative Feature | 15:00 | 16:27 | Many years after leaving the small town behind, Joel returns to move his mother Monika, a home for the elderly struggling with dementia. However, Monika’s health takes a turn for the worse soon after her arrival. She experiences terrifying visions of her late husband, Joel’s abusive father, and begins exhibiting violent behavior. Joel begins to believe that something malevolent and supernatural has taken control of his mother. But with his own history of substance abuse and mental instability, can he trust his own perceptions? As Monika’s memories fade, Joel must confront the demons of his own past, dredged up by his return to the home where he grew up. | Mattias J Skoglund | FS18466 | |
| Screening | Outerlands | Alamo Lamar | Alamo Lamar 5 | Narrative Feature | 15:15 | 16:55 | Cass (they/them) juggles jobs as a nanny, restaurant server, and party drug dealer in order to make ends meet and pay for their tiny San Francisco apartment. After a one night stand with Kalli, a co-worker they have a crush on, Cass agrees to watch her 11-year-old daughter, Ari, while she goes out of town. But as days pass without word from Kalli, Cass and Ari form a bond that spirals Cass back to their own difficult childhood and the pain they’ve been running from. | Elena Oxman | FS18238 | |
| Screening | Outerlands | Alamo Lamar | Alamo Lamar 6 | Narrative Feature | 15:15 | 16:55 | Cass (they/them) juggles jobs as a nanny, restaurant server, and party drug dealer in order to make ends meet and pay for their tiny San Francisco apartment. After a one night stand with Kalli, a co-worker they have a crush on, Cass agrees to watch her 11-year-old daughter, Ari, while she goes out of town. But as days pass without word from Kalli, Cass and Ari form a bond that spirals Cass back to their own difficult childhood and the pain they’ve been running from. | Elena Oxman | FS18243 | |
| Showcase | Amelia Coburn | Palm Door on Sixth | British Music Embassy @ Palm Door on Sixth | Singer-Songwriter | 15:30 | 16:00 | Amelia Coburn has a knack for making the unusual sound timeless. Drawing inspiration from gothic literature and the shadowy allure of film noir, there is a darkness at the heart of many of her songs, populated by vivid characters and nocturnal creatures that inhabit the liminal space “between the moon and the milkman”. This is artfully counterbalanced, like the chiaroscuro of an old master, by Amelia’s down-to-earth charm and wicked sense of humour.
Her debut album produced by Bill Ryder-Jones (founding member of The Coral), has already gained a cult following, including praise from British music legends Paul Weller and Paul Heaton as well as national radio play in the UK and Ireland (BBC Radio 2, 3, 4, 5, 6music, Scotland and Ulster). The album reached number 7 on the Official UK Independent Album Breakers chart and spent 3 consecutive months on the Official Folk Top 40.
“A world full of darkness and light, soundtracked by magic and melancholy” Louder Than War
“Songs that feel like centuries old fairy tales” Shindig! Magazine | | MS62909 | |
| Screening | Butthole Surfers: The Hole Truth and Nothing Butt | Paramount Theatre | Paramount Theatre | Documentary Feature | 15:30 | 17:20 | Purchase Public Presale Tickets Here: "Butthole Surfers: The Hole Truth and Nothing Butt"
Through exhaustive interviews, archival footage, cutting-edge animation and graphics, surreal reenactments, and more, we will make a film in the anarchic spirit of the band. It will be irreverent and funny, but also sincere and heartfelt at times as we get these post-punk rock legends to look back on their strange and extraordinary lives.
This won’t be a hagiography. We will present the hole truth and nothing butt, warts and all: Sex, drugs, rock and roll, the beautiful, the ugly, and the weird. | Tom J Stern | FS18194 | |
| Showcase | Teo Glacier | The 13th Floor | The 13th Floor | R & B | 15:30 | 16:00 | Introducing Teo Glacier, the rising R&B sensation from New Zealand, known for his smooth vocals and original songs that evoke the nostalgic vibe of 1990s R&B. On his 18th birthday, Teo took a major step in his career by signing with Auckland-based label Five AM, managed by Rory Noble and Cam Noble, marking the beginning of his exciting journey in the music industry.
Teo's partnership with Five AM has provided him with a global platform to showcase his talent, and his captivating presence on TikTok has further amplified his rise to fame. With over 200 million streams, his soulful covers and original compositions have garnered fans from around the world.
In 2024, Teo expanded his international presence, performing a headline show in Singapore and supporting US artist Thuy on her Wings tour. Looking ahead to 2025, Teo will embark on his first shows across Australia, solidifying his reputation as an artist to watch.
With his authentic lyrics, undeniable charisma, and dedication to his craft, Teo Glacier is poised to leave a lasting impression on the R&B scene, establishing himself as one of the genre’s most outstanding talents. | | MS62924 | |
| Showcase | Zamaera | Seven Grand | Seven Grand | Hip-Hop / Rap | 15:30 | 16:00 | Zamaera, a versatile rapper and singer-songwriter from Subang Jaya, Malaysia, began her entertainment journey at age 9 as a children's TV host. Her passion for storytelling led to songwriting, and by 2013, she featured on the "Havoc" album by Malaysia's hip hop pioneer, Joe Flizzow. In 2016, Zamaera was the only female finalist in the Red Bull Blend Cypher rap battle, solidifying her position in the industry.
Her 2017 debut single, "Helly Kelly," marked her entry into the Malaysian hip-hop scene, and she later signed with Lakefront Records. Her EP *Z vs Z* led to opening for major artists like Masego, SZA, and Vince Staples. In 2019, her hit "Get Munni" with Lil Asian Thiccie gained significant traction which led to her feature as a main host in YO!MTV Raps Asia.
Zamaera's passion for empowering women culminated in founding Mean Malaya Entertainment and organizing Southeast Asia's first all-female music festival, Queendomfest, in 2023. Aligning in the footsteps of Doechii, Erykah Badu and Doja Cat, she is set to redefine her sound, blending techno, baile funk, hip hop and rnb and is poised to take the music world by storm, with a fresh new sound in 2025. | | MS62614 | |
| Session | AI at Internet Scale: Building for Millions of Users | Hilton Austin Downtown | Salon C | Panel | 16:00 | 17:00 | AI created new paradigms for how software is built and used — fundamentally reshaping user expectations. With AI features, you get one shot at adoption. It needs to work, all the time, and solve a problem your users care about.
Join the product leaders who rolled out AI to tens of millions of people across design, finance, and development, to hear exactly how they did it. In this panel discussion they’ll share behind the scenes building GenAI, along with firsthand advice they wish they knew incorporating AI at internet scale. | Mohd Irtefa, Dane Knecht, Maya Ross, Diego Zaks | PP146902 | ✓ |
| Showcase | Amantes Del Futuro | Rivian Park | Radio Day Stage at Rivian Park | Latin | 16:00 | 16:40 | AMANTES DEL FUTURO is the original project with which the composer and producer Immanuel Miralda AKA Ima Felini began his experiments in Cumbia in 2002, since then he has dedicated himself to composing and producing various types of Cumbias for this project as well as for others. Amantes del Futuro is the greatest distillate of all those years of experimentation and Cumbia studies, basing its sound on its favorite styles: Colombian Cumbia, Sonidera, Rebajada, Edited or Wepa, Poblana, Villera and Peruvian Chicha, always looking for futurism, evolution and a link between electronic music and this legendary rhythm. | | MS62079 | |
| Session | Artist Demo Listening Session: Hip-Hop/Rap/R&B Music | Austin Convention Center | Room 12AB | Panel | 16:00 | 17:00 | SXSW Artist Demo Listening Sessions offer a unique opportunity for selected musicians to get direct feedback from seasoned A&R music professionals, those who listen to demos as part of their job.
This year, we can accept digital submissions for these sessions at any time prior to the day of the session. Physical submissions will not be accepted at the door. Demos will be played on a first come, first served basis. Please arrive early for a greater chance to have your demo selected. You must be present to have your music in the running to be heard! SXSW attendees not having demos played are encouraged to attend and listen in on the fun!
Please carefully read and fill out the form below to officially submit your demo:
https://airtable.com/appANn3I3w6RTdopM/pagXDkxrhST05qIFS/form | Eddie Blackmon, Nuerri Butler, Philip Payne, Alany Rodriguez, Jamey Watts | PP1148106 | ✓ |
| Session | Building Trustworthy AI: Evolving Safety Practices for GenAI | Hilton Austin Downtown | Salon DE | Fireside Chat | 16:00 | 17:00 | To harness the vast potential of AI responsibly, organizations must adopt tools and practices that support safety by default. This session will explore how safety is evolving as a fundamental aspect of responsible AI and how existing practices are being adapted to address the unique risks posed by generative AI. You'll learn how responsible AI tooling can help organizations build generative AI applications that are not only innovative, but safe and trustworthy. | Sarah Bird, Kylie Robison | PP151795 | ✓ |
| Session | Cracking the ‘Cradle of Life’ Molecule with a Quantum Computer | Austin Convention Center | Room 6AB | Presentation | 16:00 | 17:00 | Since the Stone, Iron and Bronze Ages, Humankind’s progress has been driven our mastery of materials. Now we have a remarkable new tool to explore and simulate materials down to the quantum level. The applications of this new tool are now emerging, and future use cases range from developing new materials for efficient batteries, sequestering carbon from the atmosphere, to even understanding how key molecules helped life emerge on our planet.
In this demonstration we will show how an IBM Quantum System Two connected to the Fukagu classical supercomputer work together to accurately simulate Iron Sulfide - the famed ‘cradle of life’ molecule and basis for life on our planet. | Pedro Rivero | PP1148129 | ✓ |
| Session | The Death of Points Programs: Web3 as a Loyalty Catalyst | Hilton Austin Downtown | Salon K | Panel | 16:00 | 17:00 | How many loyalty programs have you signed up for, but no longer engage with? For many brands, their relationship with their most loyal consumers has become nothing more than an emotionless exchange of points for purchases. This session will chart a new path toward the next generation of customer loyalty grounded in meaningful connection, authenticity, and most importantly: ownership. Web3 and blockchain make it possible, opening the door to a strong opportunity for greater adoption for this technology. | Vlad Avesalon, Dani Mariano, Christopher Outram, Nicole Wojtalewicz | PP153091 | ✓ |
| Session | Featured Session: A Conversation with Marc Maron | Austin Convention Center | Ballroom D | Featured Session | 16:00 | 17:00 | Check out the documentary film about Marc Maron, “Are We Good?”
Marc Maron has released five hit stand-up comedy specials. His most recent, “FROM BLEAK TO DARK,” premiered on HBO in 2023, earning him a WGA nomination.
His landmark podcast “WTF with Marc Maron,” receives over 80 million listeners per year with over 1600 episodes to date.
Maron starred in the Netflix series “GLOW," receiving Critic’s Choice and SAG Award nominations. He can soon be seen alongside Owen Wilson in golf comedy STICK, on AppleTV+, and stars in Invention Studios’ upcoming hot indie feature, IN MEMORIAM. A Documentary profiling Marc, entitled “ARE WE GOOD?” is premiering at this year’s SXSW Film & TV Festival. | W. Kamau Bell, Marc Maron | PP1147813 | ✓ |
| Session | Featured Session: Fans Over Fees: Touring in the Age of Secondary Market Greed | Austin Convention Center | Ballroom EF | Featured Session | 16:00 | 17:00 | Whether it's expensive ticketing fees or ticket scalping, fans and concertgoers weigh the pros and cons of purchasing tickets more than ever in today's evolving live music landscape. Join us for an intimate fireside chat with Andrew McMahon, singer-songwriter and frontman of Something Corporate, Jack's Mannequin, and Andrew McMahon in the Wilderness, to discuss Something Corporate's innovative anti-scalping measures for their recent reunion tour, which put fans first by combating ticket bots and inflated resale prices. McMahon will share insights on leveraging technology, fostering fair access, and prioritizing authentic fan experiences. A must-attend session for artists, industry professionals, and music lovers seeking to protect the integrity of live performances. | Ryan Carignan, Hannah Karp, Andrew McMahon, Brett Schaffer, Morgan Young | PP1147989 | ✓ |
| Session | Featured Session: The Rise of Rancho Humilde with Jimmy Humilde | Austin Convention Center | Room 16AB | Featured Session | 16:00 | 17:00 | The Regional Mexican music movement has transcended language and borders, with one man at the forefront of it. In this fireside chat, Jimmy Humilde discusses the pivotal moments that shaped his career as a visionary producer and businessman behind Rancho Humilde, the trailblazing Regional Mexican record label behind Natanael Cano, Oscar Maydon, Fuerza Regida, and many more. Whether it's his creative vision, entrepreneurial spirit, the strategies behind building his music empire, or the importance of discovering and nurturing talent, there's something for everyone to learn from here. | Jimmy Humilde, Tomás Mier | PP1148405 | ✓ |
| Session | Featured Speaker Connect: Royal Ramey | Hilton Austin Downtown | Room 617 | Speaker Connects | 16:00 | 17:00 | Speaker Connects are an opportunity to join a limited number of attendees for an intimate discussion with SXSW Speakers. Come brainstorm new ideas and engage in conversation in this unique format. Advance sign-up is required and will be limited to primary access only. An RSVP does not guarantee a spot for this Speaker Connect session. If selected to participate you will receive a confirmation via email. In order to RSVP, please log into schedule.sxsw.com with your registration linked.
Chief Royal Ramey spent more than ten years as a wildland firefighter in the US Forest Service, CAL FIRE, and as part of the Buffalo Hand Crew for the Forestry and Fire Recruitment Program (FFRP). He fell in love with being a wildland firefighter while incarcerated in Fire Camp and graduated at the top of his class for Victor Valley College Firefighter I Academy before starting his professional wildland firefighting career. Chief Ramey co-founded FFRP and created the Buffalo Hand Crew to create pathways for more people from similar backgrounds to pursue meaningful wildland firefighting and forestry careers amidst the growing climate crisis. In 2022, Royal received a Pardon from Governor Gavin Newsom on behalf of the State of California. He is a 2023 Obama Leaders USA Program Participant and a 2024 TED Fellow. | | PP1148418 | |
| Session | From Skyscrapers to Silos: Drone Delivery for Every Doorstep | Hilton Austin Downtown | Salon G | Panel | 16:00 | 17:00 | Whether they’re in the city or the suburbs, retail customers expect fast, affordable and reliable delivery. The rise of drone delivery has given retailers an innovative way to deliver to customers' doors in under 30 minutes—revolutionizing last-mile delivery in densely populated cities and rural areas—but it also comes with new challenges for retailers. During the discussion, panelists will weigh the obstacles in each environment, exploring potential solutions for urban communities as well as opportunities to revitalize suburban and rural commerce. | Kirsten Korosec, Warren Moore, Clinton Purtell, PhD, Adam Woodworth | PP149966 | ✓ |
| Session | The Future of Selling Experiences | Austin Convention Center | Room 17AB | Presentation | 16:00 | 17:00 | As the live entertainment industry evolves towards offering more than just a ticket to a concert, experience creators face both unprecedented opportunities and growing challenges. With a lack of customer data, high fees and hidden costs for both organizers and attendees, inefficiencies in handling bookings across multiple platforms, and ticket scalping - the old ways of selling experiences are broken. In this presentation, Ben Samuels, VP Music at Easol, will discuss how promoters, artists, venues and brands are transforming how they sell experiences. | Ben Samuels | PP154412 | ✓ |
| Session | Hit Points: Music and Synchs in Gaming | Austin Convention Center | Room 18CD | Panel | 16:00 | 17:00 | In this panel we’ll go through the process of creating and selecting music for video games. We’ll dive into topics such as what kind of songs and artists work best depending on the game, how decisions are made in finalizing a sync or placement, and the latest trends in the medium. By hearing directly from video game music executives themselves, creatives (including artists and songwriters) will learn some of the tools needed to succeed in gaming music. | Jonny Altepeter, Alex Hackford, Raphaella Lima, Steve Torres | PP147218 | ✓ |
| Special Event | JBL SOUND BODEGA | 3TEN Austin City Limits Live | 3TEN Austin City Limits Live | Special Event | 16:00 | 19:00 | JBL takes over 3TEN at ACL Live with an immersive, Austin-inspired corner store experience featuring live music, artist interviews, giveaways, and unique activations. Celebrate the launch of JBL Flip 7 and Charge 6 portable speakers, explore the space, and be among the first to hear them. Guests can play to win products, grab custom festival essentials, and enjoy daily performances. Stop by 3/11 from 5-8pm, or 3/12 and 3/13 from 1-7pm for this sound experience.
https://www.jbl.com/sxsw2025 | | OE45614 | |
| Session | KEV Confidential: Tales of True Crime in the Digital Age | Hilton Austin Downtown | Salon J | Presentation | 16:00 | 17:00 | Get down in the gutter of the cyber underworld with "KEV Confidential: Tales of True Crime in the Digital Age." We’ll take you behind the scenes of the KEV, where federal agencies and industry giants to uncover high-profile vulnerabilities; some that make headlines, others that slink away. We'll also dive into the world of penetration testing, where "crimes" expose other vulns before the shadow operatives of nation-states can. From the spark of discovery to the dance of exploitation, we’ll thrust you into the back alleys of the internet where guardians and grifters engage in a deadly tango. | Tod Beardsley, Paige Cordano-Marck | PP153751 | ✓ |
| Session | Last Meal with Tom Nash — Live Launch with Special Guest Laurie Santos
| Austin Convention Center | Room 8ABC | Panel | 16:00 | 17:00 | If tomorrow was your last day, what would you eat—and what would you reflect on? Tom Nash shares a guest’s final meal choice while diving into life’s big questions. Last Meal is digestible wisdom: Raw, unscripted and candid dialogue about life, legacy, and meaning. Thought provoking, funny, and real.
Very Special Guest, renowned Yale professor and host of ‘The Happiness Lab’ Laurie Santos joins Tom live onstage at SXSW for the official Launch of this captivating new series.
Season One of Last Meal Premieres 12th March 2025 with guests such as Richard Dawkins, Michael Shermer, Masih Alinejad, Rory Sutherland and many more. | Tom Nash, Laurie Santos | PP1147683 | ✓ |
| Session | Lollapalooza '91-'97 | Austin Convention Center | Room 10AB | Book Reading | 16:00 | 17:00 | New York Times bestselling authors Tom Beaujour and Richard Bienstock, the co-authors of the upcoming book Lollapalooza: The Uncensored Story of Alternative Rock's Wildest Festival discuss how the tour’s pioneering 1991-1997 run, combined with alternative rock’s rise, led to a massive shift in the music industry and the culture at large. | Tom Beaujour, Richard Bienstock | PP148929 | ✓ |
| Session | Mentor Session: Isaiah Telewoda (United Talent Agency) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Art, Fashion/Retail, "Diversity, Equity & Inclusion". | Isaiah Telewoda | PP1147541 | |
| Session | Mentor Session: Joe Garvey (AssetIntel) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Business Development, Funding, Marketing/Advertising/PR. | Joe Garvey | PP1147431 | |
| Session | Mentor Session: Russ Harris | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Future of Work, Artificial Intelligence/Machine Learning, Data Science. | Russ Harris | PP1147164 | |
| Session | Mentor Session: Tom Harle (Everybody Go) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Product Management/Development, Fintech, Sustainability. | Tom Harle | PP1147429 | |
| Session | Music Mentor: Billy Yang (Capitol Records) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in A&R, Data Science, "Diversity, Equity & Inclusion". | Billy Yang | PP1148468 | |
| Session | Music Mentor: Brian Heisler (Red Light Management) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Management, Touring, Marketing/PR, Live Events. | Brian Heisler | PP1147217 | |
| Session | Music Mentor: Charlie Davis (BMG) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in A&R, Audio/Production (Recording/Mixing/Mastering), Management, Publishing, Songwriting, Sync/Licensing. | Charlie Davis | PP1147985 | |
| Session | Music Mentor: Grace Larsen (Rareform) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Marketing, Touring, or Artist Development. | Grace Larsen | PP1148285 | |
| Session | Music Mentor: Jashima Wadehra (Ode Consulting Incorporated) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, Journalism, Marketing/Advertising/PR, Storytelling, Women in Music. | Jashima Wadehra | PP1147380 | |
| Session | Music Mentor: Lauren Apolito (HFA/Rumblefish) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Startups, Music Tech, Publishing. | Lauren Apolito | PP1147648 | |
| Session | Music Mentor: Rachel Scarpati (Warner Music Group) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Music Tech, Startups, Emerging Technologies. | Rachel Scarpati | PP1148012 | |
| Session | Music Mentor: Tobi N. Parks | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Contracts & Agreements, IP & Copyright, Live Events, Management. | Tobi N. Parks | PP1148001 | |
| Session | Music Mentor: Will Bradley-Vilarini (Glassnote Records / Connection Music Publishing) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in A&R, Publishing, Songwriting, Sync/Licensing, Management, Health & Wellness, Audio/Production (Recording/Mixing/Mastering). | Will Bradley-Villarini | PP1147350 | |
| Session | Music Tech Startups Meet Up | Austin Convention Center | Room 13AB | Meet Up | 16:00 | 17:00 | What is your brilliant idea? Anyone can stand up and present an up to 1-minute intro about their Music Technology company related idea, to connect with others who might be interested in working with them. If you would like to participate, preparation is not necessary - but is definitely encouraged. | Brian Zisk | PP153440 | |
| Session | Quantum for Good | Austin Convention Center | Room 5ABC | Panel | 16:00 | 17:00 | The International Telecommunication Union (ITU), the United Nations specialized agency for digital technologies, will host the AI for Good Global Summit in Geneva from 8 to 11 July 2025, introducing a new Quantum for Good track. This initiative will explore quantum technology use cases, standards, and policies for sustainable development and global inclusion, ensuring developing countries are part of the quantum revolution and noone is left behind. The AI for Good team will preview the concept at SXSW 2025, collaborating with partners like Whurley and other global quantum players to bring this vision to a global audience ahead of the Summit. | Kseniia Fontaine, Charles Tahan, Frederic Werner, Whurley | PP1148132 | ✓ |
| Session | Revolutionizing Stormwater and Floodwater Management | Hilton Austin Downtown | Salon B | Panel | 16:00 | 17:00 | Every year, trillions of untreated stormwater runoff—contaminated with sewage, toxic chemicals, heavy metals, pathogens, and nutrients—devastate our waterways, causing global environmental crises. This issue affects ecosystems, wildlife, and human health worldwide. Join us to explore the critical challenges in sustainable urban stormwater management, discover cutting-edge practices, and review innovative research offering promising solutions. Together we'll uncover the hidden impacts of stormwater pollution and learn about the latest advancements and strategies from experts. | Sean Bauld, Sangchul Hwang, Sujata Mandel, Ruben Segarra | PP153770 | ✓ |
| Session | Simon Raymonde Book Signing | Austin Convention Center | Room 10C | Book Signing | 16:00 | 16:25 | Simon Raymonde will be signing copies of “In One Ear: Cocteau Twins, Ivor Raymonde and Me" at the SXSW Bookstore. | Simon Raymonde | PP1148363 | |
| Session | Sober Space | Hilton Austin Downtown | Room 412 | Meet Up | 16:00 | 17:00 | Sober Space is a place for sober and sober curious people to gather and attend an all-format meeting. This is for Friends of Bill, and all other SXSW attendees, production crew, artists, and volunteers who are looking for a meeting during the festival to sit and share on your experience, strength, and hope. These meetings are facilitated by The SIMS Foundation and other leaders within the recovery community. | Skye Hilton, Conrádo Markel | PP1148159 | |
| Session | Solving the Climate Crisis from Space | Hilton Austin Downtown | Salon A | Short Form | 16:00 | 16:30 | Space captures our imagination, but observing Earth from space offers a powerful, real-world advantage. Satellites reveal unprecedented insights into weather patterns and human activity. Despite this, we haven't leveraged this view to effectively combat climate-driven disasters, which will push over 100 million people into extreme poverty by 2030. Solving this requires changing the psychology of key industries and governments. In this talk, discover how we can transform satellite data into actionable strategies to revolutionize disaster response and create meaningful change. | Shay Strong | PP147897 | |
| Session | Soundscapes of the Future: Safety and Harmony in EV Sounds | Hilton Austin Downtown | Salon F | Presentation | 16:00 | 17:00 | For a century, much of vehicle engineering was about masking sounds. In the EV revolution and its absence of internal combustion engines, vehicle engineers are challenged with bringing sounds back. But what should that sound like? And how do we get used to new sounds? This session will cover the art and science behind creating EV sounds as well as the societal expectations for vehicle sounds. | Jay Kapadia, Steve Keller | PP153724 | ✓ |
| Session | Tech Communications Professionals Meet Up | Hilton Austin Downtown | Room 410 | Meet Up | 16:00 | 17:00 | Join us for an engaging networking event where comms leaders from across the tech industry will come together to explore how the disruptive power of technology impacts conventional comms strategies. This event will provide a platform for participants to connect with fellow innovators, exchange insights, and discover collaborative possibilities. Amidst the conversations, attendees will gain fresh perspectives on how leaning into emerging tech can revolutionize their comms strategies. Come ready to skip the small talk and dive straight into the biggest questions comms leaders are facing today. | Heather Kernahan, Frank van de Koppel | PP153117 | |
| Session | Tech-Free Creativity and Connection Meet Up | Hilton Austin Downtown | Room 406 | Meet Up | 16:00 | 17:00 | Craving a tech detox? Step into our analog oasis. This meet up offers a serene break for creativity, reflection, and human connection. Engage in artistic expression to recharge and reflect, including:
- Art-based creative icebreakers that don't byte
-Journaling prompts and supplies for individual expression
-Collaborative coloring projects
-Art supplies galore
Disconnect from screens, reconnect with your creativity and fellow attendees. Drop in to recharge, create, and forge new connections in a relaxed environment.
*All art supplies will be conference and space friendly | Michelle Ahmad, Hemali Patel | PP146499 | |
| Session | What’s Next for Museums? Embracing AI and Human Engagement | Austin Convention Center | Room 9ABC | Panel | 16:00 | 17:00 | In an era where AI and digital technologies are transforming every facet of our lives, museums stand at a fascinating crossroads. As thought leaders in the cultural sector, we invite you to join us for an enlightening panel discussion that will explore the future of museums and their core mission as crucial societal platforms, with the help of innovation and technology. "What’s Next for Museums? Embracing AI & Human engagement" will be a visionary exploration of how museums can harness the power of AI and digital technologies to enhance their role as crucial societal platforms. | Nanet Beumer, Amanda Boomstra, Patricia Buffa, Leonard Punt | PP149880 | ✓ |
| Showcase | Finn Forster | Palm Door on Sixth | British Music Embassy @ Palm Door on Sixth Patio | Singer-Songwriter | 16:10 | 16:40 | Independently featured on BBC Radio 2, Channel 4’s Sunday Brunch and picked as a ‘BBC Introducing One To Watch’ artist, Finn then signed to Interval Records (Universal/EMI North) and Jon Ollier (One Fiinix Live) in 2024. He has supported the likes of Rag n Bone Man, Bastille, The Reytons, The Lottery Winners and Newton Faulkner.
An advocate for inspiring more arts and culture in his hometown, Finn Hails from the industrial town of Middlesbrough in the North East of England and his songs come from places of real truth, deliver anthemic melodies and shine light on the trials and tribulations of his youth told through captivating vocals.
His upcoming 2025 EP ‘EMBERS’ is themed around Finn’s drive and determination, reminiscent of an Ember which can be both the end of an intense fire, and the beginning of a small flame depending on the moment. The singles Long Nights, Feels Like, Broken Game and Fading cover themes of strength, heartbreak, persistence and failure, and are accompanied by four videos, each intertwined as the story unfolds to create one longer short film.
EMBERS is set for release in May 2025. | | MS62570 | |
| Showcase | Borderline | The 13th Floor | The 13th Floor | Pop | 16:15 | 16:45 | Tāmaki Makaurau (Auckland)-based guitar pop group Borderline have been generating significant momentum in New Zealand and Australia, firmly positioning them as ones to watch.
The band, comprising Ben Glanfield (vocals, guitar), Matthew McFadden (guitar), Jackson Boswell (drums, vocals), and Max Harries (bass), have known each other since childhood. Together, they have grown a natural chemistry as friends and musicians.
Their music features bright guitars, synth lines, and swirling chorus hooks that create a unique and incredibly catchy blend of indie pop and rock, resulting in a sound that is both nostalgic and fresh. | | MS61892 | |
| Special Event | Corporate Leadership In Climate Action: Beyond Carbon Accounting | Rivian Electric Roadhouse | Rivian Electric Roadhouse | Special Event | 16:15 | 17:00 | Join Rivian and SOLARPUNKS for a dialogue examining how cultural movements are reshaping corporate climate action beyond carbon metrics.
Rivian shares insights on embedding sustainability through their brand DNA and cross-industry collaborations, while Sierra Club explores how culture-corporate intersections are transforming environmental advocacy, moving from spreadsheet sustainability to authentic community-resonant climate action.
Moderated by: Melissa Jun Rowley
Ben Jealous, Sierra Club Executive Director
Denise Cherry, VP, Marketing, Rivian | | OE46148 | |
| Session | Earth's Key Creature is Invisible - But Seen from Space?! | Hilton Austin Downtown | Salon A | Short Form | 16:30 | 17:00 | What is the most critical creature on Earth? Hint: It is invisible to the naked eye; 99% of the people never heard about it; 200 years ago we didn't even know it existed, yet it produces over 50% of the Earth's oxygen. Despite being invisible, it can be seen from space! For this reason, NASA just put into orbit a new satellite specifically dedicated to this creature: phytoplankton. Join the conversation with an award-winning NASA and Harvard scientist on how we can see the invisible by leveraging breakthrough space technology and AI. | Vivien Puppa Kocsis | PP148416 | |
| Showcase | OneDa | Palm Door on Sixth | British Music Embassy @ Palm Door on Sixth | Hip-Hop / Rap | 16:50 | 17:20 | Manchester (UK) rapper and poet OneDa is a rising force in UK hip-hop and drum ‘n’ bass. Winner of the AIM Awards ‘One To Watch’, she blends old-school and new-school vibes, fusing Manchester’s hip-hop and drum and bass scenes with afro-trap and afrobeats, reflecting her Nigerian heritage.
Her debut album, Formula OneDa (Heavenly Recordings), showcases her versatility across 12 tracks, featuring collaborations with Renee Stormz, PRIDO, Princethekid, AceClvrk, Superlative & JadeJaxon. Following major festival performances at Glastonbury, Boomtown, We Out Here, and BBC 6 Music Festival, she headlined alongside Angélique Kidjo at the launch of Aviva Studios in Manchester and toured with labelmates Kneecap.
Empowerment is central to OneDa’s mission. Overcoming personal struggles, she uses her music to promote self-love and authenticity. She also leads hip-hop therapy sessions for Manchester youth and supports initiatives like Herchester.
In 2025, she continues to push boundaries with exciting new collaborations (WetEnough!?, Jaguar, Sherelle, WhiteN3rd) and remixes from FormulaOneDa, proving she’s in the driver’s seat—this Boss Bitch is the Leader Yano. | | MS62571 | |
| Special Event | ASCAP Music Industry Happy Hour | Fairmont | Rules & Regs | Special Event | 17:00 | 19:00 | ASCAP, the original innovators in performing rights, advocacy and service to music creators, invites you to a happy hour to meet, mix and mingle. Come have a drink, connect with ASCAP reps and enjoy some special guest performances, all courtesy of your friends at ASCAP, the only PRO in the US that puts creators first.
https://www.ascap.com | | OE45350 | |
| Special Event | Elevate & Unwind Happy Hour | Fogo De Chao | Fogo De Chao | Special Event | 17:00 | 20:00 | Join Panoplai & GoFasti for a fun-filled happy hour event at Fogo De Chao - Austin!
Enjoy an open bar and complimentary hors d’oeuvres in an upscale, relaxed setting.
After a jam-packed week at SXSW, this is your perfect opportunity to unwind, connect, and mingle with like-minded industry pros—including leading innovators and trailblazers in the AI and tech space.
Great drinks, bites, and conversations await—RSVP now and don’t miss out on this unforgettable evening!
https://lu.ma/2ycemwhh | | OE46079 | |
| Special Event | Film & TV Industry Happy Hour | Stephen F Austin | Royal Sonesta Bar | Special Event | 17:00 | 19:00 | Join DIRECTV for the final official Film & TV Industry Happy Hour of SXSW 2025 for cold drinks, networking and to learn more about DIRECTV’s national partnership with Ronald McDonald House Charities. | | OE45571 | |
| Special Event | Keep Austin Weird… and Techy Happy Hour | Hilton Austin Downtown | Room 404 | Special Event | 17:00 | 18:00 | Join Austin local and tech pro Ann Funai, IBM CIO for happy hour at the IBM AI Sports Club! She will discuss the state of tech in Austin, progression as a tech hub, and how tech companies are partnering with the city. Keep Austin weird… and techy. | | OE46117 | |
| Special Event | Music Industry Happy Hour | The Thompson Hotel Austin | Royale Room | Special Event | 17:00 | 19:00 | Come connect over a drink (or two) at this year's SXSW Music Industry Happy Hour, courtesy of your friends at ADA.
https://www.addevent.com/event/Li24632305 | | OE45349 | |
| Activation | ON THE ROAD AGAIN - THE SX MERCH TRUCK IS BACK! | 8th & Red River | 8th & Red River | Activation | 17:00 | 22:00 | Hitting the asphalt again for the third year, the SXSW Merch Truck is rollin’ up around town bringing exclusive drops, limited-edition tees, and must-have swag straight to where all the fun is.
Bonus! - we sell music wristbands to get access to showcases happening right then and there.
Take a peek at the schedule of locations around town where you can grab official SXSW merch on the go.
Find the truck, grab the merch, thank us later! | | OE46068 | |
| Special Event | SOLARPUNKS presents Chaparelle and Julien Baker and TORRES | Rivian Electric Roadhouse | Rivian Electric Roadhouse | Special Event | 17:00 | 20:00 | Rivian and SOLARPUNKS present Chaparelle and Julien Baker and TORRES live at the Rivian Electric Roadhouse.
Enjoy a smorgasbord of live music and delicious food at the Rivian Electric Roadhouse – featuring several artists with local Texas roots. Join us and soak up the sunset and skyline and enjoy good vibes and tunes together.
Julien Baker (of Grammy-award winning supergroup boygenius) and TORRES craft lyrical explorations of queer identity — fresh from their recent performance on The Tonight Show — alongside Chaparelle, whose sound blends Zella Day's desert-pop with Jesse Woods' textured folk into hauntingly nostalgic melodies.
Gather with us as the sun sets against the city skyline for an evening of innovative music and memorable moments shared in good company. Admittance is first come, first served.
Space is limited. Admittance is on a first come, first serve capacity. | | OE46146 | |
| Session | Andrew McMahon Book Signing | Austin Convention Center | Room 10C | Book Signing | 17:15 | 17:40 | Andrew McMahon will be signing copies of “Three Pianos: A Memoir” at the SXSW Bookstore. | Andrew McMahon | PP1148293 | |
| Session | Richard Bienstock and Tom Beaujour Book Signing | Austin Convention Center | Room 10C | Book Signing | 17:15 | 17:40 | Richard Bienstock and Tom Beaujour will be signing copies of “Lollapalooza: The Uncensored Story of Alternative Rock's Wildest Festival " at the SXSW Bookstore. | Tom Beaujour, Richard Bienstock | PP1148337 | |
| Showcase | Ellur | Palm Door on Sixth | British Music Embassy @ Palm Door on Sixth Patio | Rock | 17:30 | 18:00 | Yorkshire artist Ellur writes soaring indie guitar songs about growing up and acceptance. Every word counts in each Ellur song, the Halifax artist is a storyteller and lets listeners further into her world with every track.
Having already spawned lead singles including its title-track, ‘God Help Me Now’ and latest single ‘Yellow Light’ (BBC Radio 1’s Track Of The Week), Ellur’s new EP (produced by Joel Johnston / Far Caspian) showcases her anthemic sensibilities to perfection, taking influences from contemporaries including Sharon Van Etten and Sam Fender.
With a busy summer 2024 culminating in celebrated slots at Reading & Leeds Festivals and BST with Robbie Williams, Ellur has certainly established herself a strong force within the emerging indie landscape. Ticking off a recent support with Blossoms last autumn, the gifted songwriter has drawn plaudits throughout the press community (NME, Consequence of Sound, Dork, DIY, The Line of Best Fit, Clash), BBC Radio 1 and BBC 6 Music.
“Her sound is majestically taking shape with every new release” NME
“A mastery of personal storytelling through song” DIY | | MS62572 | |
| Screening | The Infinite Husk | Alamo Lamar | Alamo Lamar 4 | Narrative Feature | 17:30 | 19:17 | Vel did something forbidden, something so unspeakable she was exiled from the warm embrace of her people and imprisoned here on Earth. Her only hope of ever getting back home is to accept a seemingly impossible mission: spy on one of her own kind, uncover his research, and report her findings. As an alien consciousness this is no easy task for Vel. Forced to inhabit a human body, she is thrown into the sprawl of Los Angeles where she discovers the joys and sorrows of what it means to be human, all while her target weaves his own game of intrigue in the name of a new and very dangerous kind of science. | Aaron Silverstein | FS18219 | |
| Screening | The Infinite Husk | Alamo Lamar | Alamo Lamar 3 | Narrative Feature | 17:30 | 19:17 | Vel did something forbidden, something so unspeakable she was exiled from the warm embrace of her people and imprisoned here on Earth. Her only hope of ever getting back home is to accept a seemingly impossible mission: spy on one of her own kind, uncover his research, and report her findings. As an alien consciousness this is no easy task for Vel. Forced to inhabit a human body, she is thrown into the sprawl of Los Angeles where she discovers the joys and sorrows of what it means to be human, all while her target weaves his own game of intrigue in the name of a new and very dangerous kind of science. | Aaron Silverstein | FS18217 | |
| Screening | The Secret of Me | AFS Cinema | AFS Cinema | Documentary Feature | 17:30 | 18:50 | Purchase Public Presale Tickets Here: "The Secret of Me"
It’s 1995 in Baton Rouge, Louisiana. During a feminist studies class, college student Kristi opens her textbook to discover something that turns her world upside down. For as long as she can remember, Kristi has felt different- now she knows why. Demanding her medical records, Kristi is finally confronted with the devastating truth: she has been lied to all her life by those she trusted the most. What follows is the unearthing of an extraordinary and disturbing secret that goes far beyond her own life, leading to the discovery of a psychology experiment on a pair of twins – once hailed as a revolutionary success but now revealed to be a terrible lie affecting thousands around the world. | Grace Hughes-Hallett | FS18413 | |
| Showcase | The Droptines | Stubb’s | Stubb’s | Alt Country | 18:00 | 06:25 | The Droptines are an alternative country band born in Concan, Texas. Established in 2019 by frontman/songwriter/musician, Conner Arthur, also known as “The King of Concan”. This band puts in the work, taking none of the traditional or convenient routes when crafting songs. Blending a multitude of genres, while tethering each song together with a specific vernacular native to the Texas Hill Country, results in a broad range of authentic, versatile melodies. Add Conner’s rich voice and layered lyrics,and you have storytelling at its finest.
From biblical themes, raunchy truths, and primitive questions to one’s existence, it is clear, Shakespeare has made his way to the trailer park. From the hard-hitting anthem “New Girl” to the heart wrenching melody "As Your Heart Breaks” to the opulent masterpiece "Raining Where You Are”, combined with a down to earth, yet captivating stage presence, this band takes you on quite the ride. | | MS61617 | |
| Screening | For Worse | Hyatt Regency Austin | SXSW Film & TV Theater @ The Hyatt Regency | Narrative Feature | 18:00 | 19:30 | Purchase Public Presale Tickets Here: "For Worse"
Lauren, a newly divorced, sober mom, feels like she has a new lease on life after joining her first acting class and starting a fling with her hot, young scene partner. However, when they attend their Gen Z classmate's wedding together, things begin to fall apart, and Lauren finds herself behaving like a drunk 25-year-old bridesmaid. Luckily after a disastrous night she stumbles into a new day and a new beginning. | Amy Landecker | FS18475 | |
| Screening | I'm Carl Lewis! | Rollins Theatre at The Long Center | Rollins Theatre at The Long Center | Documentary Feature | 18:00 | 19:37 | Purchase Public Presale Tickets Here: "I'm Carl Lewis!"
In track and field he’s remembered as The Greatest. Athletics' first commercially global star. Away from the spotlight, his is a life often misunderstood. Carl Lewis did it his own way - unwilling to conform to what the US expected from its athletes. Lewis won nine Olympic gold medals across four Games and was voted “Sportsman of the Century” by the International Olympic Committee. Yet he refused to be pigeonholed and, in doing so, he inspired change on and off the field. I’m Carl Lewis! delves into the consequences of his uncompromising drive.
A Noah Media Group Production in Association with Uninterrupted and Nike. | Julie Anderson, Chris Hay | FS18296 | |
| Screening | Lifehack | Alamo Lamar | Alamo Lamar 7 | Narrative Feature | 18:00 | 19:36 | Check out the Conference Session How to Catch A Pirate with director Ronan Corrigan
LifeHack is a gripping cyberheist thriller following four teenage slackers as they plot to steal £24M from a tech billionaire’s crypto wallet. Armed with hacking skills, social engineering tactics, and cryptocurrency expertise, they attempt the heist of the century from their bedrooms. The film is packed with tension, suspense, and unexpected twists as they face countless obstacles to execute their daring plan. However, the aftermath proves just as dramatic, exploring the impact of their actions. Beyond the thrilling heist, LifeHack offers a raw and compelling look into the lives of teenagers in today’s tech-driven world, blending excitement with emotional depth. | Ronan Corrigan, Ronan Corrigan | FS18518 | |
| Screening | Lifehack | Alamo Lamar | Alamo Lamar 2 | Narrative Feature | 18:00 | 19:36 | Check out the Conference Session How to Catch A Pirate with director Ronan Corrigan
LifeHack is a gripping cyberheist thriller following four teenage slackers as they plot to steal £24M from a tech billionaire’s crypto wallet. Armed with hacking skills, social engineering tactics, and cryptocurrency expertise, they attempt the heist of the century from their bedrooms. The film is packed with tension, suspense, and unexpected twists as they face countless obstacles to execute their daring plan. However, the aftermath proves just as dramatic, exploring the impact of their actions. Beyond the thrilling heist, LifeHack offers a raw and compelling look into the lives of teenagers in today’s tech-driven world, blending excitement with emotional depth. | Ronan Corrigan, Ronan Corrigan | FS18517 | |
| Screening | Odyssey | Violet Crown Cinema | Violet Crown Cinema 1 | Narrative Feature | 18:00 | 19:50 | Odyssey follows Natasha Flynn, a sharp-tongued, coke-fuelled London estate agent, who juggles debts, danger, and deception. Her seemingly glossy life—flashy clothes, posh loft apartment, and endless champagne—hides a spiralling mess of broken dreams, addiction and a business on the brink of collapse. Enter Dan and Will, smooth-talking loan sharks with a sinister edge. Their offer? Easy cash, if she hides a kidnapped fellow estate agent. What follows is a wild, neon-soaked ride through London’s seedy underbelly, as Natasha searches for The Viking, an old ally with violent tendencies. A bloody, chaotic showdown ensues, leaving bodies—and morals—shattered. | Gerard Johnson | FS18193 | |
| Screening | Odyssey | Violet Crown Cinema | Violet Crown Cinema 3 | Narrative Feature | 18:00 | 19:50 | Odyssey follows Natasha Flynn, a sharp-tongued, coke-fuelled London estate agent, who juggles debts, danger, and deception. Her seemingly glossy life—flashy clothes, posh loft apartment, and endless champagne—hides a spiralling mess of broken dreams, addiction and a business on the brink of collapse. Enter Dan and Will, smooth-talking loan sharks with a sinister edge. Their offer? Easy cash, if she hides a kidnapped fellow estate agent. What follows is a wild, neon-soaked ride through London’s seedy underbelly, as Natasha searches for The Viking, an old ally with violent tendencies. A bloody, chaotic showdown ensues, leaving bodies—and morals—shattered. | Gerard Johnson | FS18195 | |
| Showcase | Rolling Stone’s Future of Music | Austin City Limits Live at the Moody Theater | Austin City Limits Live at the Moody Theater | Showcase | 18:15 | 00:00 | Rolling Stone’s Future of Music showcase, presented by JBL, is a four-night concert series that celebrates the trailblazing artists shaping the music of tomorrow.
https://rollingstone.swoogo.com/futureofmusic2025/7709821?i=5YQr3OWE5HQiRVGvbvhReAhV6-VCjBZa | | OE45623 | |
| Screening | Shuffle | Alamo Lamar | Alamo Lamar 9 | Documentary Feature | 18:15 | 19:36 | Shot over the course of three years, "Shuffle" follows three individuals whose lives depend not on getting into treatment, but on getting out alive, and in the process, shines a light on the insurance-fueled cycle of addiction treatment fraud spreading across the country. With the filmmaker serving as narrator, using his own experience as a roadmap, these personal stories provide the framework for a more public investigation with the help of an FBI informant, an insurance analyst and the former Executive Director of a Philadelphia-based treatment facility. "Shuffle" unravels a web of public policy and private interest preying on a desperate population for the sake of profit. | Benjamin Flaherty | FS18397 | |
| Screening | Brother Verses Brother | Violet Crown Cinema | Violet Crown Cinema 4 | Narrative Feature | 18:30 | 20:01 | Inspired by Francis Coppola's concept of Live Cinema, Brother Verses Brother is a radically personal musical odyssey. Combative twin musicians hunt for their dying poet father, in an improvisation performed by the director’s own family, in a single unbroken shot through the streets of San Francisco. One brother seeks love and excitement, while the other seeks to disappear into his music. But as night falls and their father remains missing, their frantic safari leads them from the secret haunts of the Beat poets into the heart of their family. Their tale becomes a testament to the power of music, brotherhood, & the lifeblood of a city - experienced by the viewer in real-time. | Ari Gold | FS18138 | |
| Screening | Brother Verses Brother | Violet Crown Cinema | Violet Crown Cinema 2 | Narrative Feature | 18:30 | 20:01 | Inspired by Francis Coppola's concept of Live Cinema, Brother Verses Brother is a radically personal musical odyssey. Combative twin musicians hunt for their dying poet father, in an improvisation performed by the director’s own family, in a single unbroken shot through the streets of San Francisco. One brother seeks love and excitement, while the other seeks to disappear into his music. But as night falls and their father remains missing, their frantic safari leads them from the secret haunts of the Beat poets into the heart of their family. Their tale becomes a testament to the power of music, brotherhood, & the lifeblood of a city - experienced by the viewer in real-time. | Ari Gold | FS18137 | |
| Screening | She's The He | Alamo Lamar | Alamo Lamar 8 | Narrative Feature | 18:30 | 19:51 | On the last week of high school, Ethan and Alex pretend to be trans women in order to stop rumors that they are gay and get Alex closer to his crush, Sasha. After putting on a dress, Ethan realizes she really is trans and comes out to Alex at the Girl’s slumber party. Later, Alex accidentally admits he was lying and the Girls turn against Ethan and Alex. When Ethan returns home her mom, Mary, struggles to accept her identity. The next day, the Boys, inspired by Alex & Ethan, pose as trans women to get into the girls' locker room. Alex, Ethan, and the Girls successfully fight them off. Ethan is still hurt. Alex convinces Mary to support Ethan at graduation, and restores their friendship. | Siobhan McCarthy | FS18510 | |
| Screening | She's The He | Alamo Lamar | Alamo Lamar 1 | Narrative Feature | 18:30 | 19:51 | On the last week of high school, Ethan and Alex pretend to be trans women in order to stop rumors that they are gay and get Alex closer to his crush, Sasha. After putting on a dress, Ethan realizes she really is trans and comes out to Alex at the Girl’s slumber party. Later, Alex accidentally admits he was lying and the Girls turn against Ethan and Alex. When Ethan returns home her mom, Mary, struggles to accept her identity. The next day, the Boys, inspired by Alex & Ethan, pose as trans women to get into the girls' locker room. Alex, Ethan, and the Girls successfully fight them off. Ethan is still hurt. Alex convinces Mary to support Ethan at graduation, and restores their friendship. | Siobhan McCarthy | FS18509 | |
| Showcase | The Criticals | Stubb’s | Stubb’s | Rock | 18:45 | 19:10 | The Criticals are a Nashville based rock band formed by Parker Forbes and Cole Shugart. The Criticals have proven themselves a powerful and fierce duo — one with both a diverse musical appetite in the songwriting and a whiplash live show that’s drawn sellout crowds in major US markets including New York, Los Angeles, and Chicago. The band recently released their highly-regarded EP Front Door Confrontations and continued a steady diet of raucous live shows across the country. The band are now set to release a handful of singles leading up to their debut album release on Fantasy Records in 2025. | | MS61160 | |
| Screening | The Surfer | Alamo Lamar | Alamo Lamar 6 | Narrative Feature | 18:45 | 20:24 | A man returns to the idyllic beach of his childhood to surf with his son, but is humiliated by a group of powerful locals and drawn into a conflict that rises with the punishing heat of the summer and pushes him right to his breaking point. | Lorcan Finnegan | FS18133 | |
| Screening | The Surfer | Alamo Lamar | Alamo Lamar 5 | Narrative Feature | 18:45 | 20:24 | A man returns to the idyllic beach of his childhood to surf with his son, but is humiliated by a group of powerful locals and drawn into a conflict that rises with the punishing heat of the summer and pushes him right to his breaking point. | Lorcan Finnegan | FS18132 | |
| Special Event | AI HOUSE PARTY with Glean & Codeium | Electric Shuffle | Electric Shuffle | Special Event | 19:00 | 22:00 | Shuffle in Downtown Austin!
Enjoy an evening of cocktails, conversation, and cutting-edge AI insights with Glean and Codeium at Electric Shuffle at 7PM. This event is open to everyone with a SXSW badge!
See you there!
https://lu.ma/jslqyz57 | | OE45435 | |
| Showcase | The Coffee Sergeants | Zilker Brewing | Zilker Brewing | Rock | 19:00 | 19:30 | Greetings from the other Austin. This is not the Austin of the cosmic cowboys, or the blues wailers. Since 1989 the Coffee Sergeants have been bringing you the Austin that lives in the little wooden bungalows in the older parts of town. The Austin where the cicadas call madly from tree to tree and the scent of mimosa blossoms mixes in the summer night air. The Austin that smokes, sips tequila and listens intently to the hum of the air conditioner in the evening and prays that it won't break down again. Definitely informed by the psychedelic experience, but there's a bit more. Theirs is a vision of an Austin that's slowly disappearing. They are and have always been, uniquely yours. Catch them before it's all gone. | | MS61478 | |
| Showcase | Confucius & Fresh (Hosts) | Lefty’s Brick Bar | Lefty’s Brick Bar | Hip-Hop / Rap | 19:00 | 19:05 | | | MS63046 | |
| Showcase | Guira King | Hotel Vegas | Hotel Vegas | Latin | 19:00 | 01:50 | Jason Cuellar is a singer-songwriter, guitarist, DJ, and producer based in Austin, Texas. Known for his passion for Cumbia music and Latin rhythms, he has built a loyal following as “Guira King.” One of his major achievements is "Unidos Por Música," a project sponsored by the City of Austin. Currently, Jason focuses on solo projects while collaborating with other musicians.
Born and raised in Austin, Jason spent summers and holidays in Mexico, his family’s homeland. From the heart of Hidalgo, his family immigrated to Texas seeking a new life. Immersed in both Mexican and American music, Jason developed a deep love for Cumbia, inspired by artists like Los Telez, Selena, and Juanes.
Initially a saxophone player in school, Jason later picked up the guitar, discovering a world of inspiration. Influenced by legends like Santana, Eric Clapton, and Stevie Ray Vaughan, he crafted a style blending his roots with diverse musical traditions.
Jason is set to perform at the SXSW festival in Austin, Texas, in March 2025. | | MS62128 | |
| Showcase | HEXXXGF | Hotel Vegas | Hotel Vegas at Volstead | DJ | 19:00 | 19:40 | Claudia Alexandra is a Mexican-American Latina based in Austin, Tx. She first took the stage in 2023, performing under the name HEXXXGF and immediately became a venue staple within the local music community. Her music taste ranges from Hip-Hip to Tech House, Trap Queen to Electro-pop hits from the 2010s-now, while also spinning Cumbia and Corridos to pay homage to her Latin roots. And she’s known for her iconic mashups seen on her socials.
"I get the party started. I create live mashups of your favorite songs and take you down memory lane of hits you forgot about." - Voyage Austin Interview, 2024 | | MS61902 | |
| Showcase | Inversion | Cooper's BBQ | Cooper's BBQ | Classical | 19:00 | 19:40 | Austin-based choir, Inversion was founded in 2017 to showcase the professional creative talents of local composers and local singers. Under the leadership of co-founder and Artistic Director, Trevor Shaw, Inversion has premiered over 200 original music compositions. Inversion has also expanded as an organization to include a professional treble-only (sopranos/altos) choir and Coda, a community choir for volunteer singers over the age of 50. Inversion has collaborated with major artists beyond Austin, including Kronos Quartet, comic book author Greg Pak (World War Hulk), and composer Juhi Bansal. | | MS61480 | |
| Showcase | Kya Monee | Victory Grill | Victory Grill | R & B | 19:00 | 19:40 | | | MS63075 | |
| Showcase | Los Gran Reyes | Hotel Vegas | Hotel Vegas Patio | Latin | 19:00 | 19:55 | "Los Gran Reyes" is a seismic force of Cumbia magic that will shake your soul, ignite your spirit and immerse you in irresistible rhythms to get your body moving! Led by Agustin Granados Jr. (AG), this powerhouse ensemble founded in Dallas, TX boasts an impressive lineup of eight incredible musicians with sounds of the accordion/keytar, drums, güira, trumpets, guitars, conga drums, and electric bass for a unique blend of cumbia style. They draw inspiration from Cumbia Lagunera, Colombian Cumbia, Argentine Cumbia, and even electronic music, creating a captivating musical mosaic. | | MS61573 | |
| Special Event | NOWISWHENWEARE (the stars): Interactive Performance Installation | Texas Performing Arts Center | McCullough Theatre | Special Event | 19:00 | 22:00 | Inspired by visions of the Milky Way and Yayoi Kusama’s Infinity Mirror Rooms, the stars is an introspective, awe-inspiring journey into a matrix of light. Visitors move from total darkness to immersion in a theatrical constellation of 4,000 reactive points of light and an enveloping 496-channel sound design. Part meditation, part exploration, the stars, invites each visitor to explore traces of themselves in starlight, the universe, and those who have been here before us.
Texas Performing Arts Center and Andrew Schneider invite SXSW Platinum badge holders to take a self-guided visit to the immersive light and sound installation. You can explore the space at your own pace. Like a museum or gallery, you decide how long to spend in the installation and when to exit. There will be prolonged periods of absolute darkness and occasional loud noises and flashing lights. | Andrew Schneider | OE45604 | |
| Showcase | Rudy De Anda | Rozco's | Rozco's | Latin | 19:00 | 19:40 | Born in the 1980s in Mexico and brought to California, Rudy de Anda’s music is a love letter to the long historical lineage of rock ‘n’ roll and soul music, interpreted through his multicultural lens. “I write my own history; I don’t want to be defined by any one scene,” De Anda proclaims about his personal journey, and his ability to adapt and flit between cities and cultures is part of the reason L.A. Record has called his sound “deliberately difficult to categorize, familiar but novel at the same time.” De Anda’s origin story has more locations than most and the staging is a perilous task: his childhood in Compton, his move to Long Beach, then a few months in Mexico, then back to the States. As an adult, he had a solo trip to Chile to see El Guincho’s show, a trip that meant so much to him that he realized the profound impact Latin music has on his adult life. Amidst incessant moves, one constant in De Anda’s history was the omnipresent soundtrack in his Hispanic home: from rock and bossa nova to crooners, ballads, and even traditional Mexican music. These sounds of his roots and the angst of the punk bands he embraced as a teenager would soon intertwine harmoniously. | | MS61783 | |
| Showcase | Shiho Yabuki | Central Presbyterian Church | Central Presbyterian Church | Avant / Experimental | 19:00 | 19:40 | Musician - Shiho YABUKI studied classical piano from age 5. Her improvisations were so amazing, that Shiho's father suspected she had prepared them the day before. Her first ever performance of electronic musical instruments was at the Konpon Chudo Hall for the 1200th anniversary of the founding of the world heritage site of Mt. Hiei Enryakuji Temple in Kyoto. Her debut CD “The Body is Message from the Universe" was released to a critical acclaim in the U.S. by San Francisco-based label Hearts of Space, Inc. and it landed as Canada's second most popular CD in the New Age genre. It has been re-released by Subliminal Sounds worldwide. She volunteered to hold ‘New York Prayer’ concerts in New York, following the ‘9/11’ tragedies. Shiho was also selected to participate in the Grammy-nominated "Environmental Music" CD series which also featured YMO and Joe Hisaishi. She has most recently collaborated with composer and artist Morgan Fisher (Mott the Hoople) for the CD "When Two Rivers Meet" featuring multiple track improvisations. | | MS61046 | |
| Showcase | Yndling | Rivian Park | International Nights at Rivian Park | Pop | 19:00 | 19:40 | Yndling is the dream pop project of Norwegian artist Silje Espevik, and started - like so many other projects - as soft demos whispered into a microphone at night in an effort not to disturb a sleeping house. Inspired by bands such as Mazzy Star, Beach House, Cocteau Twins and Men I Trust, she’s cemented a sound blending shoegaze and dream pop. With lots of new music coming in 2025, she's started the year off with "It's Almost Like You're Here", the first single from her next project. The swirly blend of guitars and subdued vocals landed her playlists such as "Shoegaze Now" and "Indie Highlights" on Spotify, and she's taking her music on a tour at select spots around the US and Europe spring 2025. | | MS62276 | |
| Showcase | Mason Flynt | Lefty’s Brick Bar | Lefty’s Brick Bar | Hip-Hop / Rap | 19:05 | 19:30 | | | MS62120 | |
| Showcase | Chlöe's Clue | Shangri-La | Shangri-La | Pop | 19:10 | 19:50 | Lullabies for adults.
Songs of tender and provocative, simple and twisted rhythms with which the adult is stimulated to live - alluding only to the joyful part harbored in "living".
Chlöe’s Clue - Raquel Adalid, 1996, Valencia, Spain - mixes childhood imaginaries and the ordinary world in an ironic and delicate way. A project that has been evolving through her latest 3 albums, highlighting her presence in some of the main festivals in Spain, playing in the UK (The Great Escape now in May 2025 and ILMC), France (Silencio Club), Chile or the collaboration with recognised mexican duo "Daniel, Me Estás Matando" .
On March 2025 she released "Jolín" the first single from Chlöe's Clue's upcoming EP ‘Nanas Para Adultos’, a naive but dark grumble revealing a new color in the artist's musical palette.
A game of contrasts in which she keeps her neo-folkloric roots - this time through a bossa nova base - but revisited from a virtual and childish prism. Infantile but provocative, tender but dark, simple but brainy. | | MS61178 | |
| Showcase | Honky Tonkin' in Queens | Austin City Limits Live at the Moody Theater | Austin City Limits Live at the Moody Theater | Country | 19:15 | 19:45 | Honky Tonkin’ in Queens is the best country music party in NYC. A monthly series that hosts artists from all over the US, DJs Moonshine and Prison Rodeo play country classics on vinyl 45s to a crowd of two-steppers and line dancers. They are then setting the stage for artists ranging from The Cowpokes to Lola Kirke to Charley Crockett to 49 Winchester, to name a very few. The show has seen 2+ years of packed dance floors at Queens’ 100+ year old Gottscheer Hall— with every show selling out in advance. In addition, Moonshine and Prison Rodeo regularly DJ around New York City and the US—appearing at Stagecoach and the White Horse Austin’s anniversary show in 2024. | | MS62401 | |
| Showcase | Humbird | Antone’s | Antone’s | Americana | 19:15 | 19:45 | Songs, at their best, reflect something of where we are, where we've been, or where it is we're going. Sometimes all at once, right when we need it.
Humbird makes music in pursuit of exactly this phenomenon. With deep roots in the midwest heartland, Humbird also travels like a bramble, fusing experimental folk and indie rock genres in a mosaic of theaters, clubs, gardens, festivals, barns, and other strange locations. Siri Undlin, the songwriter behind the moniker, forges an explorative embodiment of the narrative folk song and balladry tradition for these modern times.
Humbird spent the majority of 2024 on the road, both headlining clubs across the U.S. and supporting such artists as Indigo De Souza, Watchhouse, Brent Cobb and Lady Lamb, as well as appearances at festivals and conferences like AMERICANAFEST, Folk Alliance and NPR’s Mountain Stage. 2025 will see Humbird on the road in support of her latest release, Astrovan: The Love Song Vignettes. | | MS62031 | |
| Showcase | Claire Rosinkranz | Stubb’s | Stubb’s | Pop | 19:30 | 20:10 | Claire Rosinkranz turns idyllic days of a teenage summer, road trips, post-school adventures, and the butterflies of young love into breezy alternative pop anthems. In 2020, the platinum- certified Southern California singer, songwriter, and multi-instrumentalist emerged as a smart and savvy voice for Gen-Z with her breakout “Backyard Boy.” It amassed more than 1 billion total streams, and was RIAA-certified platinum. She maintained this momentum with fan favorite EPs BeVerly Hills BoYfRiEnd [2020] and 6 Of A Billion [2021]. Along the way, she collaborated with Jeremy Zucker, ROLE MODEL, Clinton Kane, Hauskey and Aidan Bissett in addition to touring alongside Alec Benjamin and Dermot Kennedy, and packing out her
own headline shows and festival sets. Beyond praise from The New York Times, Billboard, HYPEBAE and more, Claire garnered the MTV Trending VMA for “Best Breakthrough Song.” On her 2023 full-length debut album, Just Because
[slowplay/Republic Records], captures all of the joy, confusion, anxiety, and wonder of growing up songs set to a soundtrack of gleeful guitars, lo-fi production, and chantable choruses under the California sun. | | MS61618 | |
| Showcase | El Tule | Hotel Vegas | Hotel Vegas | Latin | 19:30 | 20:10 | For the last twenty years El Tule (el TOO-lay) has been honing its unique sound combining influences of Cumbia, Merengue, Salsa, Reggae and Afro-Latin in Austin TX. Their original music is about history, art and culture often focusing on legends and tales of the mystical. Fan favorites include "Tres Viudas", the true story of three dancing widows in beautiful San Antonio, “La Michoacana”, the popular local Mexican bakery and "Mi Niño", reminescent of a colorful childhood life on the border where two worlds meet. The sound that El Tule brings to each performance naturally transcends all cultural and social backgrounds. Their high energy live show has brought them to festivals, venues and weddings across the country including SXSW, Tropical Heatwave, Viva Big Bend!, First Night Austin, Old Settlers Music Festival, Pachanga Fest, Pecan Street Festival, Austin Reggae Festival, Xemumba World Music Fest, Texas Salsa Fiesta, Festival De Cumbia En La Capital and at Austin City Limits Music Festival 2015 in front of an estimated 70K people. | | MS61515 | |
| Showcase | Jazz refreshed DJs | The Velveeta Room | The Velveeta Room | Jazz | 19:30 | 02:00 | As a close-knit family made up of music promoters, DJs, label owners and festival organisers, they’ve been regenerating jazz and jazz-influenced music culture since their 2003 conception.
JRF has cooked up a session that brings the spirit of the jazz & club culture they hail from.
THE DJs
Top Rock and Adam Rock
Founders of Jazz re:freshed | | MS61064 | |
| Special Event | SXSW 2025 Film & TV Awards | Paramount Theatre | Paramount Theatre | Special Event | 19:30 | 21:00 | Join us to celebrate the winners and standouts at the SXSW Film & TV Festival. The SXSW Film & TV Festival Narrative Feature Competition, Documentary Feature Competition, Design Awards, and Special Awards are announced each season during the Film Awards ceremony along with all the Short Film Program winners, which are eligible for Jury Awards within their respective screening categories. Come celebrate these winners with us at the Film & TV Awards.
Open to Film and Platinum badgeholder primary access, Music and Interactive badges secondary access" | | OE45421 | |
| Showcase | Wes Denzel | Lefty’s Brick Bar | Lefty’s Brick Bar | Hip-Hop / Rap | 19:30 | 19:50 | Wes Denzel is a rapper/songwriter/producer based in San Antonio, TX. The multi-talented artist has opened up for top tier acts including Kendrick Lamar and Schoolboy Q as well as performing at SXSW and gracing stages throughout Central Texas. In February 2021, following the release of his studio album “I Was Almost Happy,” Wes Denzel was named KUTX’ Artist of the Month. Denzel is a talented songwriter and much of his previous releases share the theme of love and relationships, his latest album, Last Night In Houston, showcases his versatility as a writer. | | MS61274 | |
| Showcase | FLAKO STIK | Hotel Vegas | Hotel Vegas at Volstead | Electronic | 19:40 | 20:20 | FLAKO STIK is the Latin tech house alter ego of talented music producer Balo, a rising star in the house music scene. Growing up in the US/MX border region between Juarez and El Paso, TX, FLAKO STIK experienced the collision of Mexican music and American popular culture firsthand. His original songs feature sexy, flirty vocals and groovy rhythms that are sure to get any crowd moving. Additionally, FLAKO STIK remakes classic Latin and Mexican songs into modern tech house variations, connecting with a wider audience while honoring his cultural heritage.
His breakout single “MARCIANO” became a TikTok sensation with nearly half a million videos on TikTok, #1 Viral Spotify charts in Spain, Argentina and Mexico, and garnering over 5 million Spotify streams as an independent artist. FLAKO STIK’s rendition of “ZA ZA ZA” earned praise from its original creators, and his remixes of classics like “The Ketchup Song (Aserejé)” and “Caraluna” have electrified clubs worldwide. Following the success of his EP 'LA RUTA X MEXICO Vol. 1', he is set to release Vol. 2 soon and much more remixes and originals this 2025. | | MS61203 | |
| Showcase | Brittney Spencer | Austin City Limits Live at the Moody Theater | Austin City Limits Live at the Moody Theater | Country | 19:45 | 20:15 | Brittney Spencer is a genre-defying singer-songwriter from Baltimore, celebrated for her free spirit and her remarkable ability to craft songs that blend life, truth, and imagination. Dubbed “Nashville’s new star” by CBS Mornings, Brittney has earned acclaim from The Washington Post, Rolling Stone, The Wall Street Journal, Variety, Billboard, Consequence, and more.Since the release of her debut album, My Stupid Life, in 2024, Brittney has been featured on major platforms including CBS Saturday Morning, NPR Tiny Desk, TODAY Show, Good Morning America, The Daily Show, Austin City Limits, and NPR All Things Considered. She has also been recognized in prestigious lists such as 2024 Grammys Artists to Watch, Variety’s 2024 Most Anticipated Albums, People Magazine’s One to Watch, and Rolling Stone’s Future Artist. Brittney has toured extensively, sharing stages with artists like Jason Isbell, The Highwomen, Willie Nelson, Reba, Bob Weir, Maren Morris, Brandi Carlile, Marcus King, and Grace Potter.In addition to releasing her critically acclaimed debut album, Brittney made her Billboard Hot 100 as a featured artist on Beyoncé’s "Blackbiird" from the Grammy-winning album Cowboy Carter | | MS62351 | |
| Showcase | Larry Seaman | Zilker Brewing | Zilker Brewing | Rock | 19:45 | 20:15 | Larry Seaman, 'one of Austin's best songwriters,'* is rocking with Jon Sanchez (Flying Saucers, Rocky Erickson), Andy Maguire (Dogzilla, Spoon), and Ray Flynt (Space Tan, Bottlecap Mountain). Latest album Ernesto Sardonicus, an album of "off-kilter pop with sick guitar logic"^ came out on Flak Records in June; new album with 'heavy, heavy monster sounds,'+ coming soon.
*Peter Blackstock ^Tim Stegall +Kim Longacre | | MS61467 | |
| Showcase | Midnight Navy | Empire Control Room & Garage | Empire Garage | Latin | 19:45 | 20:10 | Midnight Navy is the musical project of Francisco Jose Rosales, a singer-songwriter,
producer, and saxophonist based in Austin, Texas. His music spans a range of genres,
including Latin indie pop, Chicano Soul, and Alternative R&B. Midnight Navy’s unique
musical lens draws from his Mexican heritage, along with his love for pop culture and
charming melodies. | | MS62563 | |
| Showcase | Baths | Mohawk | Mohawk Indoor | Electronic | 19:50 | 20:30 | Will Wiesenfeld has been recording original music for more than 15 years, most notably under the moniker Baths. Will has had albums, collaborations and remix work released on dozens of independent labels, and toured around the world. He maintains a philosophy of keeping his work as personal as possible, with the majority of his music created in his home studio. For his fourth full-length album Gut, Will embraces a new personal ethos of writing "from the stomach" versus writing from the heart. "I'm sketching my strongest and most pervasive feelings out quickly and treating their roughness as gospel, then exploring them in greater detail with the added sheen of time and perspective." The most impressive Baths album of Wiesenfeld's career, Gut spans a breathtaking spectrum of lacerating hopelessness to lustful joy, inspired by the more unforgiving oeuvre of post-punk and noise music, and any music that works its magic through blunt force rather than careful introspection. | | MS63090 | |
| Showcase | Blood Club | Elysium | Elysium | Rock | 20:00 | 20:40 | From the South Side of Chicago, blood club is a post-punk band blending the intensity of darkwave and the romanticism of their Latino roots. Founded in 2022 by lead singer Jesse Flores, blood club has amassed more than 60,000 monthly listeners on Spotify, building a devoted following in cities like Chicago, Los Angeles and Mexico City.
The trio—composed of Flores, guitarist Jorge Calderon and bassist Daniel Vela—has sold out shows across the U.S and recently achieved a major milestone by selling out the London stop on their debut U.K tour in fall 2024. Their unique, bilingual sound combines minor key melodies, heavy synths and introspective lyrics, often featuring a touch of Spanish.
blood club's music evokes a hauntingly dreamy atmosphere, setting them apart in the modern post-punk scene. Whether drenched in reverb or pounding through minimalist rhythms, the band invites listeners to step into their dark, sonic universe—and stay awhile. | | MS61878 | |
| Showcase | BOLO THE DJ | Coconut Club | Coconut Club Rooftop | Electronic | 20:00 | 21:00 | Hailing from Napa Valley in California, the Latino DJ & producer, BOLO is best known for his high-energy, genre-bending, electronic sets that hold a large emphasis on his Latino roots. Most recently, BOLO has seen great success through his fiery edits and remixes that have gained support from many other DJs, and is best known for his original songs "Orale" and "Tuku Tu". In 2024, BOLO announced his first US tour, which covered over 20 cities, performing at various notable clubs and festivals throughout the country, including EDC, Beyond Wonderland, Big Night Live, and many others. Keep an eye out for BOLO and follow along for a refreshing spin on Latino EDM, as he
continues to make waves in the industry. | | MS62455 | |
| Showcase | Brutus VIII | Valhalla | Valhalla | Rock | 20:00 | 20:40 | Pure Gluttony was the Brutus VIII record that Jackson Katz always had in his head. Darkwave and Electroclash. Harsh — that goes without saying — but also vulnerable, funny. Katz writes songs about things he fears most, and finds a way to satirize them. On Pure Gluttony, he takes stock of his fears and defamiliarizes them. Puts them behind a strobing synth, the crash of the drums, a vocal pitch-shifted into oblivion.
Before Pure Gluttony, there were a handful of prior releases. Two full lengths — one released when Katz was still functionally a teenager, the other released in 2021. He cut his chops as a touring drummer, most notably for Nick Rattigan’s Current Joys. He lived in Los Angeles, then moved to New York to hone his craft. He tightened Brutus VIII live performances, becoming an absolutely remarkable presence on stage. Pure Gluttony is the distillation of hard work. It captures what is so indelible about Katz’s live set. That feeling both of fear and also being tenderly trolled by someone who views performance and persona as a carefully orchestrated craft. | | MS62144 | |
| Showcase | Burnstick | Stephen F's Bar | Stephen F's Bar | Folk | 20:00 | 20:40 | Built on emotion-stirring storytelling and unmistakable vocal harmonies accompanied by a century-old instrument, Burnstick, a JUNO nominated husband and wife Folk duo, are intent on creating affecting music that inspires listeners to feel. The Manitoba based Indigenous duo features Nadia and Jason Burnstick, esteemed independent artists who united over a decade ago to create deeply moving, cinematic Folk music using their trademark vocal pairing, and Jason's mastery of the lap slide Weissenborn guitar. Five years after their nationally acclaimed debut album, "Kîyânaw," Burnstick unveils "Made of Sin", their remarkable and poignant sophomore album. Nadia and Jason perform deeply resonant music that strikes a chord with audiences. With thought-provoking lyrics and engaging stories, they often leave listeners reflecting on their own experiences, feelings, and memories. | | MS62141 | |
| Showcase | Catcher | Mohawk | Mohawk Outdoor | Rock | 20:00 | 20:40 | Formed in 2021, Brooklyn’s Catcher have garnered a growing international fan base with their captivating and visceral live performances. The post-rock 5 piece quickly established a reputation as ‘NYC’s hottest guitar wielding prospects’ as mentioned in The NME 100: Essential Emerging Artists and were included in The Austin Chronicle’s ‘Best Music We Saw at SXSW’ list in 2022. | | MS62594 | |
| Showcase | Catnapp | Speakeasy | Speakeasy Kabaret | Pop | 20:00 | 20:40 | Catnapp's musical spine has always been fixed in bass music. Fluctuating between - just to mention a few genres - breakbeat, drum and bass, jungle, dancehall and pop. One of Catnapp’s biggest motivational forces is to be able to preserve the freedom of bending the boundaries between genres. Taking the focus off existing inside a box, and shifting it to making what feels good, fun, interesting and genuine. Besides being very energetic, one of the most distinguishable characteristics of her music as well as her live act, is that it can be very polarised between cute and scary (maybe even slightly uncomfortable) from one moment to the other. Catnapp explores musical combinations mixed with real life experience stories to create her typical broken yet melodic music, and preserves in a crystal box the unfailing goal to give people something real and tangible they can keep with them. | | MS61761 | |
| Showcase | Cruzloma | Coconut Club | Coconut Club | Electronic | 20:00 | 21:30 | Originating from Quito, Ecuador, Cruzloma is a duo consisting of Sergio Castro and Felipe Romo—friends, music producers, and DJs—united by their shared passion for rhythm creation. Their music embarks on a journey that seamlessly merges traditional and contemporary influences, drawing inspiration from Global Bass and the rich musical heritage of their homeland.
With the release of their debut EP, Mitos y Ritos, under ZZK Records, Cruzloma immerses listeners in a unique sonic experience. Their work not only captures the vibrant rhythms of Ecuador's jungle, coast, and highlands but also establishes "Postcolonial Bass" as a new trend. Their music, deeply nostalgic yet irresistibly dynamic, invites the audience to dance, blending folkloric and club elements in an entrancing manner. | | MS62175 | |
| Showcase | DJ English Dom | Flamingo Cantina | Flamingo Cantina | Caribbean | 20:00 | 20:30 | East London-born DJ with Jamaican and Nigerian roots, now living in Austin, Texas. Musical influences from a wide variety of artists: D-Double E to Wizkid, J Hus to Black Coffee. Specialises in Afrobeats, Dancehall, Hip Hop, R&B and Amapiano. | | MS62002 | |
| Showcase | DJ Manny Mo | Cuatro Gato | Cuatro Gato | DJ | 20:00 | 20:30 | Born to Guatemalan parents in Toronto, Canada the now Austin, TX based DJ Manny Mo has gradually established himself through his tireless work ethic, undeniable range and bilingual high-energy sets. Manny first became a staple in Austin’s rising Rap/Hip Hop scene producing content and directing programming on home grown independent station WBMPro.
Using his radio experience as a springboard Manny has become a mainstay in the city by DJing a variety of public and private events as well as bars and clubs along Austin’s coveted historic districts, in addition to also working with major brands. All the while having also expanded to out-of-state gigs in Los Angeles, CA. In his 7+ years as a full time DJ, Manny Mo has built a lane for himself as a curator who not only helps champion his Latino roots, but also includes a wide variety of multicultural genres to create a truly unique open format experience that caters and aims to make it a party with something for everyone to enjoy. | | MS62548 | |
| Showcase | DragonnQueen | Mala Fama | Mala Fama | DJ | 20:00 | 20:50 | DRAGONNQUEEN is a fiery force behind the decks, bringing a fusion of Latin rhythms, high-energy club mixes, dance edits, house, baile funk, throwbacks, and hip-hop to every set. A proud Afro-Latina queer femme from Houston, Texas, she has become known for seamlessly blending genres to create an unforgettable dancefloor experience.
Despite being a full-time DJ for just over a year, DragonnQueen has already made waves, spinning at numerous high profile events and proving her ability to command any crowd. Specializing in CDJs and Pioneer equipment, she delivers precise, dynamic performances that keep the party alive.
Beyond the booth, she is the founder of Venusian Events, curating unique, community-centered experiences, and is a member of Indulge, the powerhouse queer Texas DJ collective pushing boundaries in sound and culture. Known for serving high fashion and unique looks at every event, DragonnQueen brings an undeniable presence that captivates both the ears and the eyes. | | MS62804 | |
| Showcase | Elizabeth Moen | Antone’s | Antone’s | Rock | 20:00 | 08:40 | Elizabeth Moen’s voice is big, beautiful, and impossible to ignore - it’s an instrument of raw power that can just as easily pull you in with a whisper. But it’s not just the voice that sticks with you, it’s the way she wields it. Her songwriting is equal parts confessional and self-aware, like catching up with a friend who makes you laugh while laying bare her unfiltered narrative.
Blending indie rock with American folk, Moen crafts songs that feel intimate yet expansive, balancing sharp wit with gut-punch emotion. Since her debut in 2016, her music has drawn critical praise from outlets like American Songwriter and No Depression, resonating with listeners who crave honesty wrapped in a killer melody.
Her 2022 independent release, Wherever You Aren’t, showcased her signature mix of vulnerability and humor, earning acclaim for both its authenticity and vocal dynamism. Now, she’s gearing up for her next chapter: an eagerly awaited follow-up album produced by Spencer Tweedy (Waxahatchee). If her past work is any indication, it will be another striking blend of unfiltered storytelling, soaring vocals, and the kind of songwriting that makes you feel like you’ve known her forever. | | MS62329 | |
| Showcase | Gummy Fang | Low Down Lounge | Low Down Lounge | Rock | 20:00 | 20:40 | Gummy Fang is a three piece Garage Pop outfit from Austin, TX.
Since their 2023 live debut at Hotel Vegas, they've been cutting their teeth on stage. Gummy Fang has built a solid reputation as an up and coming band to watch among veterans of the Austin music scene, appearing on bills with Being Dead, Big Bill, Font and Sailor Poon. Clash magazine named Gummy Fang one of the "Best 15 Acts," of SXSW 2024, describing them, "a bit like the Raincoats meets the Magnetic Fields but with a flavor of (their) own." Gummy Fang's anticipated debut album is set to release later this year. | | MS61522 | |
| Showcase | Hachiku | The 13th Floor | The 13th Floor | Pop | 20:00 | 20:40 | Years into her career, Anika Ostendorf – the voice and producer behind Melbourne-via-Germany-via-Detroit indie-rock/alt-pop outfit HACHIKU – is embracing a new level of vulnerability on their second album, The Joys of Being Pure at Heart. The album’s marks a journey toward self-compassion, openness, and embracing life’s ups and downs featuring members of the Melbourne Symphony Orchestra and harpist Mary Lattimore.
Hachiku first entered the global scene via Courtney Barnett's Australian queer-run label Milk! Records where Ostendorf found a home in its community-minded ethos and DIY values. Through the release of their self-recorded and self-mixed EPs Hachiku (2017) and 99 Dreams (2020) and critically acclaimed debut LP I’ll Probably Be Asleep (2020), Hachiku has steadily built a loyal global fan base hinged on catchy melodies, shimmering walls of sound, and their praised live performances. They have seen consistent support and acclaim from NPR’s All Songs Considered, Bandcamp, DIY Magazine, Clash Magazine and NME and are continuously invited to support household names around the UK, Europe, U.S. and Australia including Courtney Barnett, The Breeders, José González and Snail Mail. | | MS61853 | |
| Showcase | Honey Made | Saxon Pub | Saxon Pub | R & B | 20:00 | 20:45 | Austin’s Honey Made brings back memories of legends like James Brown, with their modern take on slamming primal soul and focus on their R&B roots. This nine piece RnB band has garnered accolades such as a 2022 SXSW Official Showcasing artist, headlining the YouTube Presents: DIY Musician Showcase and being named the “Best Live Band” In Austin Fit magazines 2022 & 2023 “Best of Austin List.” Our song Vibin is currently in play at over 10 AAA radio stations in the US. Our Radio promotion is courtesy of John Ryan Executive producer. The band has already made quite a name for themselves locally and are currently planning on rapidly expanding their audience beyond the Austin scene. | | MS62271 | |
| Showcase | HSIEN CHING | Seven Grand | Seven Grand | Hip-Hop / Rap | 20:00 | 20:40 | Chen Hsien-ching, an atypical rapper and singer-songwriter.
In 2018,Hsien-ching started uploading her solo works “Some People Blame Us for Not Going Deep Enough”, “Lightly” and “Call in” to Youtube, which created a sensation in the Taiwanese indie music scene and racked up millions of views.
Her unique and quirky vibe has also caught the attention of the fashion field. In 2021, Hsien-ching was featured on the cover of the launch issue of ”Perfect“ magazine, one of the trendiest offbeat fashion magazines that Gucci promoted. She was also one of the music artists invited to perform exclusively via video during the covid pandemic in the issue's theme 'Notes from the Underground '.
Her recent hits include “A No is No” (ft. Leo Wang), the ending song of the hit Taiwanese Netflix series “Wave Makers”, and “Bowling” for anthology series "At the Moment”.
With much anticipation, she will be releasing her debut album in the near future. | | MS61357 | |
| Showcase | jasmine.4.t | Palm Door on Sixth | British Music Embassy @ Palm Door on Sixth Patio | Singer-Songwriter | 20:00 | 20:30 | Singer-songwriter and trans woman jasmine.4.t is set to release her debut album You Are The Morning on Jan 17th via Saddest Factory Records. Based in Manchester, Jasmine recently became the first UK signee to Phoebe Bridgers' label. The album was produced by Julien Baker, Phoebe Bridgers and Lucy Dacus. Jasmine and her band travelled to L.A. to record at Sound City Studios. It was made across 12 days in a highly collaborative and emotional process, and because Jasmine sees her songs as fluid and ever-changing, the recordings carry that free and spontaneous spirit.
jasmine.4.t is supported by an all-trans band, who’ve helped each other through the stress of touring while trans. Phoenix Rousiamanis contributes piano and strings, with Eden O’Brien on drums and Emily Abbott on bass. With Jasmine’s voice and songwriting at the centre, the record incorporates a wider cast of voices.
The writing of You Are The Morning pulled from dark moments to tell its story. Surrounded by friends, the recording process was full of light. Through her performances, activism and artistry, jasmine.4.t is ushering in a new dawn. | | MS61720 | |
| Showcase | JC Stewart | Empire Control Room & Garage | Empire Control Room | Singer-Songwriter | 20:00 | 20:40 | | | MS61271 | |
| Showcase | Lauren Frihauf | The Driskill | The Driskill Bar & Grill | Folk | 20:00 | 20:40 | Lauren Frihauf grew up on a 1300-acre farm an hour and a half outside of Denver, CO. Alongside her homeschooling, Lauren pursued her passion for music by taking singing and piano lessons from a young age. In highschool she was overjoyed to find a vibrant community at the School of Rock. Here, her talents rapidly flourished as she began touring with the AllStars in 2018. In 2019 she sang lead on a California Dreamin’ which has garnered nearly 15 million views.
Not long after, Lauren’s voice drew national attention on NBC's "The Voice" Season 19, under the mentorship of Gwen Stefani and John Legend, where critics praised her unique vocal style and emotional depth. And in 2022 her song, “Fragments of a Stranger” was featured on NPR Music's 2022 Tiny Desk 'Top Shelf’
Cut to today, Lauren has become a uniquely captivating figure in Denver’s music scene. Influenced by artists like Nai Palm of Hiatus Kaiyote, Joni Mitchell, and Norah Jones, Lauren blends her poetic storytelling with folk and neo-soul elements to create a distinctive and captivating sound experience. | | MS62086 | |
| Showcase | Lila Forde | The Driskill | The Crystal Room @ The Driskill | Americana | 20:00 | 20:40 | Introducing Lila Forde, a soulful singer-songwriter whose music weaves poignant lyrics, distinctive melodies, and infectious grooves into a musical experience entirely her own. Her style evokes timeless artists such as Joni Mitchell and Bonnie Raitt, while also reminiscent of modern musicians such as Kacey Musgraves and Emily King. A standout contestant on Season 24 of NBC's The Voice, she soared to the Top 5 under John Legend's guidance. During her time on the show she wowed the world with her silky vocals and her ability to deliver classic songs as if she wrote them. In August 2024, Forde embarked on her first headlining tour of the West Coast, selling out venues from Seattle to LA. This past year, she released 5 singles, in addition to an EP entitled River, which includes six classic renditions of songs she sang on The Voice. Forde closed out the year by singing The Nationa Anthem on Sunday Night Football at the Seattle Seahawks game. | | MS62828 | |
| Showcase | Marta Cascales Alimbau | Central Presbyterian Church | Central Presbyterian Church | Classical | 20:00 | 20:40 | Marta Cascales Alimbau is a pianist and composer from the Mediterranean city of Barcelona, recently relocated to New York City. Her music uniquely blends classical elements with a contemporary, minimalist, and poetic approach. Recently debuting with Deutsche Grammophon, she released Cortège, a rework of Lili Boulanger, and her original piece Moonlit, accompanied by a stunning music video. Her music, featured on Nils Frahm’s Official Piano Day Album (2023) and with over 5 million Spotify streams, resonates deeply with listeners. Selected for Creative Europe’s Slash Program and showcased at Eurosonic, she has performed at major venues like Piano City Milano and Rockwood Music Hall New York. Her live performances are often described as a balm for the ears, taking audiences on a transformative journey.
Marta’s creative vision extends to interdisciplinary projects, like her unique Listening Room for Artsy. Exciting future projects include her upcoming album, where she explores singing for the first time, and an immersive installation in collaboration with acclaimed cinematographer Greig Fraser (Dune, 2021) for New York Design Week 2025. | | MS62591 | |
| Showcase | Maryze | Swan Dive | Swan Dive Patio | Pop | 20:00 | 20:40 | Maryze is a queer Canadian and French artist based between Montreal and LA. Their stormy-sweet alt pop conjures a haunting universe, blending electronic beats with fiery and introspective bilingual lyrics. Viral single ‘Langue’ led Maryze to tour Australia and New Zealand with Alex Cameron, as well as festival bookings across Canada and the US. New music coming soon. | | MS61910 | |
| Showcase | MELLT | The Creek and the Cave | The Creek and the Cave | Rock | 20:00 | 20:30 | Mellt are a four piece band originally from Aberystwyth, but now based in Cardiff. Their debut album 'Mae'n Hawdd Pan Ti'n Ifanc' (It's Easy When You're Young) won the coveted Welsh Language Album of the Year in 2018, and was nominated for the Welsh Music Prize the same year.
Their second album 'Dim Dwywaith' was released in October on Clwb Music and received incredible reviews from Clash, NME and a 8/10 review from Uncut Magazine. It has also been shortlisted for Welsh Language Album of the Year and the Welsh Music Prize.
With numerous live shows under their belt, this energetic four piece manages to captivate an audience wherever they go, firmly making their mark in Wales’ vast music landscape. With chant-like vocals, shrieking guitar and punching drumbeats, Mellt are crowd anarchists. Citing influences from The Clash, The Band and The Replacements, with their catchy guitar riffs and a perfect blend of slacker rock and post punk sounds — Mellt’s clever and intricate lyrics take them to the next level. | | MS61092 | |
| Showcase | Milkweed | St David's Historic Sanctuary | St David's Historic Sanctuary | Folk | 20:00 | 20:40 | What do we know of Milkweed? On the face of it their musical concerns are transatlantic - they follow the rich creative line that runs between British traditional music and the songs and tunes of the eastern United States. In reality their scope is global, and rooted in deep time, with influences from prehistory bleeding into a troubled and troubling anthropocene. As a result their music doesn’t sit easily anywhere, but ricochets between bewitching Appalachian folk music and disconcerting hauntological experimentation. | | MS62750 | |
| Showcase | Open Head | Chess Club | Chess Club | Punk | 20:00 | 20:40 | Open Head is a 4 piece experimental ensemble from Kingston, New York. With a taste for the concrete and the spectral, their latest work sources beauty in brutalist architecture, holography, and the remnants of industrialism that ornament the Hudson Valley landscape. The result is expansive, stratospheric in volume, and brutally material in its punctuation and delivery. Drawing on New York no-wave and the avant-garde history of punk, noise, hip-hop and electronic music, Open Head presents a sound that is itself a landscape–immediate, colossal, ruined and essential.
Open Head is Jared Ashdown (v,g), Brandon Minervini (g,v), Jon McCarthy (b), and Dan Schwartz (d). | | MS61221 | |
| Showcase | Pretty Boy Aaron | Rozco's | Rozco's | R & B | 20:00 | 20:40 | Aaron Cunningham is better known in his native Dallas, TX as Pretty Boy Aaron. An all-encompassing creative who can’t help but make musical hits quickly garnering over 20 million streams in just a few years including hits like “Comb my Hair” and “Nicotine”. This is impressive considering he writes, produces, and mixes on all of his work. Swiftly making his own distinct indie-pop/rap hybrid lane. His unique sound and equally charismatic personality only continue to pick up momentum. The best part of it all is, Pretty Boy Aaron is just getting started. | | MS61776 | |
| Activation | Redbreast Unhidden Bar | Powder Room | Powder Room | Activation | 20:00 | 00:00 | Enter the exclusive world of Redbreast Irish Whiskey, where cocktails and cinema collide. Located at Powder Room, from March 11th – March 13th, where guests can expect a series of carefully curated surprises. The thrill is in the discovery, so we don’t want to give too much away just yet, but we can guarantee that what you’ll encounter will be Quite The Find. A premium cocktail party with a cinematic twist, this event is one you will not want to miss.
Attendees must be over 21, be SXSW badge holders, and have pre-registered their attendance at the link below. Entry is also not guaranteed and permitted on a first come first serve basis.
http://bit.ly/41fTgm9 | | OE45694 | |
| Showcase | Savannah Pope | Parish | Parish | Rock | 20:00 | 20:40 | Savannah Pope is an award-winning rock and pop artist from Los Angeles, celebrated for her mind-bending vocals, poetic lyrics, and stunning, one-of-a-kind visuals. Named Best Rock Performer by LA Weekly and one of Yahoo! Entertainment’s Top Video Artists of her generation, she has shared stages with icons like Lzzy Hale, Ringo Starr, and Badflower. Over time, Savannah has steadily amassed a loyal fanbase of "Creatures" drawn to her empowering ethos: Live Your Strange.
Her new concept album, Pandemonium, recently dropped to critical acclaim, fearlessly tackling the stigmas surrounding mental illness. Produced by Nine Inch Nails and No Doubt hitmaker Sean Beavan and crowdfunded by her devoted fans, the album features standout singles like “Melancholic Goddess” and “Sick,” further cementing Savannah as one of today’s most exciting emerging artists. | | MS62545 | |
| Showcase | SCAM LIKELY | Marlow | Marlow | Rock | 20:00 | 20:40 | SCAM LIKELY wants you to feel something at their shows! They aren’t picky about what you feel exactly; sadness, joy, the spirit of rock and roll, the urge to quit your job- all they ask is that you let that emotion consume you. If that doesn’t always come easy, their blend of punk, emo, and indie rock is on your side.
Living in Chicago but born in Milwaukee, SCAM LIKELY has brought an “indie punk thunderstorm” to fans across countless shows, opening for the likes of Agent Orange, Yard Act, Frank Turner, and Remember Sports. The band has fed listeners a steady diet with the release of debut album Getting Worse (2022) and sophomore effort Yolk (2023) and they’re touring consistently to bring their music to the Midwest and beyond.
SCAM LIKELY fervently continues to explore and grapple with a world of passion and struggle, so if you have a chance to be in the eye of the storm, let your emotions run wild before it spits you out! | | MS62323 | |
| Showcase | Soda Blonde | Rivian Park | International Nights at Rivian Park | Pop | 20:00 | 20:40 | Soda Blonde are an alt-pop band from Dublin, Ireland, formed in 2019 by former members of the critically acclaimed Little Green Cars. Fronted by Faye O’Rourke (vocals, songwriting), alongside Adam O’Regan (guitar, production), Dylan Lynch (drums), and Donagh Seaver O’Leary (bass), the band is known for their atmospheric synths, glassy guitars, dynamic rhythms, and introspective lyrics that explore identity, relationships, and self-discovery.
Their debut album Small Talk (2021) earned a Choice Music Prize nomination, praised for its cinematic soundscapes and sharp social commentary. The follow-up, Dream Big (2023), continued their success with bold arrangements and fresh production.
In 2024, Soda Blonde released their latest single, “Bully”, which Nialler9 described as having “a bright Talking Heads / Cut Copy ’80s vibe in the best way.” The track has received strong radio support from BBC Radio 2 and 6 Music.
With a sold-out orchestral performance at Dublin’s National Concert Hall and new music on the way, Soda Blonde is set to bring their eclectic and captivating sound to SXSW 2025. | | MS62161 | |
| Showcase | Sofia Grant | The Velveeta Room | The Velveeta Room | Jazz | 20:00 | 20:40 | Sofia Grant is a folk jazz artist from London. A rising star on the UK jazz scene, she writes about our relationship with the natural world. Lyrically bold and vocally dextrous, her songs about permafrost, species decline and degradation of mountains place her at the cutting edge of climate and sound.
Her record 'Extinction' released on the iconic Jazz re:freshed label has been critically acclaimed, championed by UK giants such as Gilles Peterson, Jamz Supernova, Jamie Cullum on BBC Radio and Jazz FM.
WONDERLAND Magazine named Sofia a "searing talent", "musically progressive and thematically explorative" in her work, whilst Ezra Collective's Femi Koleoso (BBC Radio 6 Music) said: “really excited about this record by Sofia Grant and really excited to see what she gets up to next."
An experienced vocalist who has worked with UK jazz talents like Poppy Ajudha, she explores the role music can play in igniting climate action and the importance of song in ecological and environmental healing.
Sofia brings to SXSW exclusive first-plays of songs from her upcoming album 'generations' - due for release in 2025.
With her unique blend of folk and jazz, Sofia is one to watch in 2025. | | MS61042 | |
| Showcase | Suzanna Choffel | Continental Club | Continental Club | Singer-Songwriter | 20:00 | 20:40 | Known for her distinct voice and reggae-inspired guitar technique, Austin native Suzanna Choffel's music has been described as "a unique sound equal parts Beat poetry, smoky soul grooves and indie-pop eccentricity." (Jim Derogatis). Having made appearances at ACL Music Fest, SXSW, Voodoo Fest, as well as on screen in movies like "Catfish" and NBC's The Voice (earning singular praise from Rolling Stone as "the only artist you'd want to listen to a complete album from"), Choffel feels equally at home singing in a dimly lit, smoky club as she does front and center in front of (literally) millions. She has opened for a diverse array of artists including Buena Vista Social Club, Suzanne Vega, Puss’n’Boots, Davíd Garza and many others. In Sept. 2024 she released her fourth studio album Bird by Bird produced by Davíd Garza (a collaborator on Grammy-winning Fiona Apple's Fetch the Boltcutters). Choffel may be "genre-challenged", but Austin Chronicle's Abby Johnston notes "Versatility has always been a feature of Choffel’s music and her fourth album is noncommittal in almost every way but one: the singer’s ability to harness and showcase her voice as the album’s most deft instrument." | | MS61228 | |
| Showcase | TREE G MUSIC | Victory Grill | Victory Grill | R & B | 20:00 | 20:40 | “I see Trees of green […] What a Wonderful World”…
“The Romance of Austin” was granted "TREEGMUSIC DAY" observed on February 20th of every year in the “Live Music Capitol of the World”, Austin, Tx.
As a Houston native, Tree G is depicted in The Austin Chronicle as Austin Energy. She shares her source of good energy through her electrifying vocal performance and style. Her songwriting has landed her on stages opening up for national recording artists Mario, Frankie Beverly and Maze, David Banner, Ledisi, Keith Sweat, SWV and nationally renowned poet Nikki Giovanni. Her live performance in band and stage plays has led her to tour her first album ”U Don’t Even Call” with the Missed Call Tour. She released a self-care inspired EP “Freckled Faced Fantasies” soon after. Whether its Vocal Coaching through her TreeGMusic Vocal Mentorship or hosting spoken word events and fashion shows, her creative ideals are rooted in providing an amazing show! Check out her new podcast “LEAVE with TREE” and her latest singles “Don’t Come” as through her performance she invites you to “FEEL ALRIGHT” (“Don’t Come” and Feel Alright” by TREEGMUSIC available on your favorite platform). | | MS62814 | |
| Showcase | xBValentine | Lefty’s Brick Bar | Lefty’s Brick Bar | Hip-Hop / Rap | 20:00 | 20:20 | xBValentine is a queer Latina artist from Georgetown, Texas, known for her bold blend of hip-hop, R&B, and Latin influences. A first-generation creative, she’s spent over a decade breaking through barriers, from open mics to sharing stages with artists like Joyner Lucas, WESTSIDE Boogie, Snow Tha Product, Lupe Fiasco, Paul Wall, Three 6 Mafia, and more. Her rise includes viral moments like the LGBTQ+ anthem “Vibe With You,” which surpassed a million streams and took off on TikTok, and her 2023 collaboration with Paul Wall on “LIKE DIS,” which gained over 10 million TikTok views.
xBValentine’s empowering music continues to push boundaries, connecting deeply with her audience through raw, intimate lyrics. With a magnetic stage presence and a unique blend of masculine energy and mystery, she’s redefining the Latina artist experience while keeping her sound fresh, captivating, and unapologetically her own. | | MS61895 | |
| Showcase | Angelina Victoria | Mala Vida | Mala Vida | Latin | 20:05 | 20:45 | Angelina is a talented singer, actress, and model, originally from Chicago. She is one of the most versatile rising stars in Mexican music, able to sing in five languages: Spanish, English, Italian, French, and Japanese. Her repertoire spans regional Mexican music, opera, musical theater, Latin pop, and classical music. A trained mezzo-soprano, Angelina is deeply passionate about music and has studied vocal performance.
Throughout her career, she has worked in films, commercials, and collaborated with brands such as Kohl's and Sears. In 2023, she signed with Warner Music México and released her debut single, "Todo Cambió."
Angelina has shared the stage with top Latin artists, including Grupo Firme, Los Tucanes de Tijuana, Gerardo Ortiz, El Fantasma, Carin León, and others. She was a finalist on Tengo Talento, Mucho Talento in 2019 and headlined an event for an audience of over 14,000 people. She has also collaborated with artists such as Domenica and Pipe Bueno.
Angelina is actively releasing new music, with an upcoming album set for release in 2025. | | MS61510 | |
| Showcase | Invoke | Cooper's BBQ | Cooper's BBQ | Classical | 20:10 | 20:50 | Described as “...not anything but everything: Classical, Folk, Bluegrass, Americana and a sound yet to be termed seamlessly merged into a perfect one” (David Srebnik, SiriusXM Classical Producer), Invoke strives to successfully dodge even the most valiant attempts at genre classification. The multi-instrumental quartet encompasses traditions from across America, including bluegrass, Appalachian fiddle tunes, jazz, and minimalism. Fueled by their passion for storytelling, Invoke weaves all of these styles together to form a unique contemporary repertoire, featuring original works composed by and for the group. This passion also inspired Invoke’s ongoing commissioning initiative American Postcards, in which they draw on composers from all backgrounds to help tell the stories of America, piece by piece. | | MS61770 | |
| Showcase | Sultanes del Yonke | Shangri-La | Shangri-La | Latin | 20:10 | 20:50 | Sultanes del Yonke is breaking headlines as the border’s freshest latin sound. Translated to “Sultans of the Junkyard”, the band currently reigns on the US/Mexico border in El Paso, TX and Ciudad Juarez, Chihuahua. Fronted By the mysterious “El Felino Aguilar”, Sultanes have made it their life’s missions to make the sound of the Mexican junkyard known WORLDWIDE. | | MS61561 | |
| Showcase | Llamativa | Hotel Vegas | Hotel Vegas Patio | Latin | 20:15 | 21:10 | | | MS61575 | |
| Showcase | Blakchyl | Empire Control Room & Garage | Empire Garage | Hip-Hop / Rap | 20:20 | 20:45 | Rapper Blakchyl's (formerly known as T-Fly) is a talented, community-minded wordsmith, having come up in the local hip hop community collaborating with music collectives, nonprofits and filmmakers. The queer artist has three European tours under her belt plus opening slots for Talib Kweli, Snow Tha Product, Jean Grae, Bizzy Bone and Scarface and her new album Better Than I Imagined (produced by The Mask), was accompanied by a short film and dropped in July. Although Blakchyl is an independent artist, she recently landed a deal with Brighton, UK-based Tru Thought Records. Blakchyl's accolades continue as she has been a featured artist on an Austin Chronicle cover, was nominated for Best Hip Hop Artist, released an EP (Call Me Sometimes) and played a Waterloo Records in-store. It all comes down to her "powerful and effervescent songs" (CultureMap) and her love for the craft and it's community. Newest E.P Process of Shinnin available Everywhere. | | MS62612 | |
| Showcase | Cloth | The Creek and the Cave Backyard | The Creek and the Cave Backyard | Rock | 20:20 | 21:00 | Cloth are Scottish twins Rachael and Paul Swinton. Championed by BBC Radio 6 Music DJs Mary Anne Hobbs, Huw Stephens, Steve Lamacq and Guy Garvey, the band’s new album, ‘Pink Silence’ will be released on April 25th 2025 via Mogwai’s Rock Action Records.
Produced by Ali Chant (Perfume Genius, PJ Harvey, Yard Act), Pink Silence comes after the band shared new singles ‘Golden’ and ‘Polaroid’, their first new music since the release of their acclaimed and Scottish Album Of The Year Award nominated 2023 album for Rock Action, Secret Measure. Blending intricate alt-rock guitar interplay with Rachael’s signature gossamer-thin vocal, Secret Measure received critical acclaim from publications including The Guardian, Pitchfork, CLASH and Uncut and was shortlisted for the 2023 Scottish Album of the Year (SAY) Award.
Pink Silence is the sound of Cloth realising the growing pop streak that they’ve long-threatened to bring to the fore, full of the kind of rewarding ruminations that continue to make them one of today’s most exciting bands. | | MS61060 | |
| Showcase | Nilipek. | Speakeasy | Speakeasy | Singer-Songwriter | 20:20 | 21:05 | Nilipek. is a Berlin-based Turkish singer-songwriter whose delicate yet powerful sound has shaped the landscape of Turkish alternative music for nearly a decade.
Her debut album, Sabah (2015), was hailed as one of the year’s finest, marking the arrival of a unique voice in the indie scene. Since then, Nilipek. has continuously evolved, exploring new textures and sonic landscapes. Her follow-up albums, Döngü (2017) and Mektuplar (2020), embraced a shift toward a richer, more layered sound, blending introspective storytelling with bold, experimental arrangements. Her striking reinterpretations of Turkish songs, further cemented her reputation for reimagining familiar songs in unexpected ways.
Now, with the release of her long-awaited fourth album, Uydurduğumuz Oyunlarla (“The Games We Made Up”) in May 2024, she delivers her most intricate and emotionally resonant work yet. Weaving poetic Turkish lyrics with cinematic arrangements and haunting melodies, the album is a testament to her ever-evolving artistry.
Making her U.S. debut, Nilipek. is set to take the stage at the SXSW Official Showcase, bringing her mesmerizing sound to new audiences. | | MS61089 | |
| Showcase | NISATIWA X NOTEP | Las Perlas | Las Perlas | Electronic | 20:20 | 21:00 | NISATIWA X NOTEP: Bridging Tradition and Innovation
NISATIWA & NOTEP, two innovative Thai artists, fuse traditional Thai instruments with modern electronic sounds. Nisatiwa, a duo known for their “folktronica” style, blends instruments like the saw-duang, saw-u, phin, and khaen with electronic, lo-fi, and hip-hop beats, reinterpreting ancient folk music with a contemporary twist.
NOTEP (No-Tep), a versatile musician and environmentalist, began as a singer in 2010 before expanding into music production for art installations and conservation projects. Her live performances mix her captivating vocals with traditional instruments and electronic beats, creating a dynamic sound that ranges from jungle rhythms to quirky acid grooves.
Together, NISATIWA and NOTEP craft a unique musical experience that merges tradition with innovation, blending organic and electronic elements to create something entirely fresh and captivating. Additionally they’re using their music for environmental activism, collaborating with Greenpeace Thailand to raise awareness about environmental problems. | | MS61675 | |
| Showcase | Clerel | Swan Dive | Swan Dive | R & B | 20:30 | 21:10 | A natural-born vocalist, singer & songwriter Clerel nurtured his taste for melody in his coastal hometown of Douala, Cameroon, where he grew up listening to music from his parents’ record collection. While attending university, a visit to the Stax-Volt Museum in Memphis marked a turning point in the life of the young music lover, initiating his love story with soul music, which became an integral part of his musical expression. Since pursuing his career professionally, Clerel has been featured in Complex Canada, NUVO Magazine, Exclaim!, and featured on shows as The Late Night Show with Stephen Colbert, as part of 2023 Fête du Canada Radio Canada and Télé-Québéc’s new Plaza Plaisir . He has had the chance to perform across the country, putting together a small Western Canada tour in summer 2022 as well as opening for Serena Ryder. In 2023, Clerel performed at his first headlining show during the Montreal International Jazz Festival and had the opportunity to open for Noah Reid’s.
Clerel released an EP titled Kaleidoscope in early 2024 and is currently working on 3 projects, 2 small ep and his first LP for 2026 | | MS61502 | |
| Showcase | Kayps | Cuatro Gato | Cuatro Gato | Hip-Hop / Rap | 20:30 | 21:00 | Born in Broome, Western Australia, Kurrungaya Bieundurry, professionally known as Kayps, is a 19-year-old Indigenous Walmatjarri and Bunuba artist who is quickly making his mark on the Australian music scene. After spending his early years in Fitzroy Crossing, a remote town in the Kimberley region, Kayps relocated to Perth/Boorloo to pursue greater educational opportunities.
A gifted writer and producer, Kayps is known for his dynamic approach to music, seamlessly blending lyrical storytelling with melodic vocal performances. His distinctive style combines infectious hooks with high-speed, intricate rap flows—an impressive skill set that many artists take years to develop. Drawing inspiration from his life experiences, Kayps’ music is a unique mix of introspection, clever wordplay, and memorable melodies.
With the release of Buon Giorno in 2024, Kayps ushers in a bold new era in his career. The track introduces a house/rap hybrid sound that defines his evolving sonic focus, showcasing his ability to innovate while staying true to his roots. This fresh direction demonstrates his versatility and marks a significant step in his artistic journey. | | MS61363 | |
| Showcase | Little Wilderness | Zilker Brewing | Zilker Brewing | Rock | 20:30 | 21:15 | Little Wilderness is a dynamic rock band born from the rugged landscapes of Southwest Colorado, fusing the raw energy of rock ‘n’ roll with the untamed spirit of the Four Corners region. Since forming in 2011, they’ve become a staple of Durango’s music scene, with Paul Henderson (guitar/vocals), Dan Szabo (lead guitar), Juan Lopez (bass), and David Sachs (drums) driving their electrifying sound.
Their 2019 debut album, Big Tent (Flak Records, Austin), showcases their sonic versatility—melding garage rock grit, indie sensibilities, and Americana influences. Tracks like the high-octane “Crazy World” and the roots-infused “Narrow Gauge” highlight their range, while songs such as “Laid Low” and “Starting New” channel a timeless, hard-hitting rock ethos.
Fresh off performances at SXSW 2023 and 2024, as well as opening for Denver’s Dragondeer and playing local festivals, Little Wilderness continues to carve out a space where unfiltered rock ‘n’ roll thrives. Loud, authentic, and unapologetically driven, they embody the spirit of a genre that refuses to fade. | | MS61468 | |
| Showcase | Los Desechos | Hotel Vegas | Hotel Vegas | Latin | 20:30 | 21:10 | Los Desechos doesn’t just play Cumbias—they raise the dead with "Cumbias Levantamuertos." Their music is for everyone: the tía and tío who know all the dance moves, the neighbor whose speakers blast it across the block, the car cruising down East Austin bumping them, and you—ready to hit the dance floor. They’re not just a band—they’re part of the cultural fabric of the community.
Their dance parties have quickly become a vital part of Austin’s music scene, blending cultures and genres to create a sound that’s uniquely their own. Don’t miss this chance to experience their energy live and join the movement that’s bringing cumbia to the forefront of Texas music. | | MS61516 | |
| Showcase | Osean | Flamingo Cantina | Flamingo Cantina | DJ | 20:30 | 21:00 | Osean is an open format international DJ, Turn-tablist, and Music Producer from Lagos, Nigeria. | | MS61951 | |
| Showcase | SHXWNFRESH | Lefty’s Brick Bar | Lefty’s Brick Bar | Hip-Hop / Rap | 20:30 | 20:50 | Hailing from Baton Rouge, Louisiana, DeShawn Morrison, known as SHXWNFRESH, discovered his passion for music early, joining his grandfather’s church choir at the age of eight. Growing up amidst the challenges of violence and systemic racism, music became his sanctuary—a way to uplift himself and those around him.
By 15, Shawn was recording his first tracks in makeshift studios with friends, channeling inspiration from Lil Wayne and Kur 79. His style merges soulful rhythms with old-school samples and deep, driving drumlines, crafting a unique sound that stands out in today’s hip-hop landscape.
SHXWNFRESH’s greatest strength lies in his lyricism—raw, poetic, and socially conscious, much like the storytelling of Tupac and Kendrick Lamar. Tracks like The Come Up and No Justice, No Peace reflect his ability to transform personal struggles into powerful anthems that resonate deeply with listeners. Every verse captures a piece of Shawn’s journey, creating music that stays with you long after it plays. | | MS61461 | |
| Showcase | Yoke Lore | Stubb’s | Stubb’s | Rock | 20:30 | 21:10 | Los Angeles-based multi-instrumentalist, dancer, and visual artist Adrian Galvin – has been immersed in music for his whole life. Having grown up in Katonah, NY among a highly creative, intensely spiritual family, his musical journey began with countless bands, including a role as founding member of Walk The Moon, with whom he co-wrote the chart-topping debut single, “Anna Sun.” In 2016, Galvin began performing solo as Yoke Lore, shaped in part by his growing interest in the banjo, that most storied instrument in the mythos of American music, the sound of deliverance set to five strings. He quickly found success with 2017’s RIAA Gold-certified “Beige,” earning millions of worldwide streams amidst ecstatic critical applause. | | MS62228 | |
| Showcase | Larkin Poe | Austin City Limits Live at the Moody Theater | Austin City Limits Live at the Moody Theater | Rock | 20:35 | 21:15 | Larkin Poe, the dynamic sister duo known for their electrifying blend of Southern rock, blues, and Americana, emerges once again onto the musical landscape with their eagerly anticipated album, Bloom. Following their Grammy-winning success with Blood Harmony in 2024, the duo has ventured deeper into their musical journey, crafting a collection of songs that resonate with introspection, authenticity, and a profound connection to their roots in American music. | | MS62422 | |
| Showcase | mary in the junkyard | Palm Door on Sixth | British Music Embassy @ Palm Door on Sixth | Rock | 20:40 | 21:10 | | | MS61698 | |
| Showcase | Vanita Leo | Hotel Vegas | Hotel Vegas at Volstead | Latin | 20:40 | 21:20 | Coming from a rich lineage of Tejano heritage, San Antonio native Vanita Leo is an exciting artist to watch in the cumbia scene in 2025. From the sweet romantic sounds on 'solo tu bb' to the cumbia rebajada vibes on 'La Cumbia Wepa' Vanita is showcasing her versatility and personality in the Cumbia and Musica Mexicana space. | | MS61756 | |
| Showcase | Adjua | The Creek and the Cave | The Creek and the Cave | R & B | 20:50 | 21:20 | Indie and R&B artist ADJUA is set to captivate listeners with her latest single, Is It Ending or Beginning?, released on the 22nd of November 2024 across all major streaming platforms. Known for her haunting melodies paired with intricate drum, bass, and guitar rhythms, ADJUA delivers a sound that is as atmospheric as it is unique. With this single, she continues to break boundaries, showcasing her authentic songwriting alongside an eclectic and talented band. | | MS61226 | |
| Showcase | Black Polish | Mohawk | Mohawk Indoor | Singer-Songwriter | 20:50 | 21:30 | Jayden Nicole Binnix (they/them), known professionally as Black Polish, embarked on their musical journey at the age of 13. Drawing inspiration from a diverse array of artists including Twenty One Pilots, Fleetwood Mac, Nicki Minaj, Melanie Martinez, and Mitski, the Alternative/Indie artist, now 19 years old, released their debut album Forest (Monsters Live In The Trees) on January 26th, 2024. Identifying as a member of both the BIPOC and LGBTQIA+ communities, Black Polish brings a unique perspective to their interpretation of the world. Their presence in these spheres is marked by a powerful assertion of identity. They ardently champion mental health awareness while maintaining a heightened sensitivity towards other marginalized groups. This rich tapestry of life experiences continues to inform Black Polish's art and music. | | MS61800 | |
| Showcase | DJ Nimbuz | Mala Fama | Mala Fama | DJ | 20:50 | 21:40 | An Austinite with a passion for music, DJ Nimbuz has been captivating crowds for over 13 years, bringing high-energy performances to both local and international audiences. Known for a versatile skill set, DJ Nimbuz blends an array of genres, including reggaeton, hip-hop, and sing-alongs, creating an electrifying atmosphere that resonates with a diverse range of listeners.
Starting their career in the vibrant Austin music scene, DJ Nimbuz quickly became a staple at local clubs, parties, and events. Over the years, their reputation has grown beyond the city’s borders, with performances at major venues and festivals both in and outside of Austin.
With a deep understanding of crowd energy and musical flow, DJ Nimbuz knows how to read a room and curate the perfect setlist to keep the party going all night. Whether playing the latest reggaeton hits, throwing back classic hip-hop bangers, or engaging the crowd with nostalgic sing-along tunes, they craft an unforgettable experience every time they step behind the decks.
DJ Nimbuz continues to evolve their craft and expand their reach, always looking for new ways to connect with fans and share their love of music | | MS62798 | |
| Showcase | Djbabbit | Mala Fama | Mala Fama | DJ | 20:50 | 21:40 | DJ Babbit - Austin's Ultimate Party
Rocker
Straight out of Austin, TX, DJ Babbit is the life of the party, bringing an
electrifying mix of Hip Hop, Reggaeton, Cumbia, and Baile Funk to the decks.
With an energy that keeps crowds moving and a style that blends global rhythms with hard-hitting beats, DJ Babbit transforms every set into an unforgettable experience.
Known for high-energy performances and seamless genre-blending, DJ
Babbit isn't just about playing music-he's about creating a vibe. Whether it's a club, festival, or underground event, his sets are designed to keep the dance floor packed and the party going all night.
From the streets of Austin to the world stage, DJ Babbit is here to make you move. Turn up, get down, and let the music take control! | | MS62797 | |
| Showcase | JD Cliffe | Empire Control Room & Garage | Empire Garage | Rock | 20:55 | 21:25 | North West London’s JD Cliffe has been causing a scene in the UK rap game over the past year with his bold mix of rock and rap. JD has received support from the likes of BBC Radio1 Xtra (DJ Target’s Unsigned Artist of the week) Spotify and performed for world-renowned, avant-garde YouTube channel Colors Berlin garnering over 380k views. JD’s smooth, melodic flow has carried him from strength to strength catching the eye of Complex who have previously named him in their end of year list ‘Ones To Watch: 19 UK Emcees For The Win’ amongst other talented artists such as Aitch and Che Lingo. | | MS62747 | |
| Showcase | ?te | Seven Grand | Seven Grand | Jazz | 21:00 | 21:40 | ?te (Whyte) is a rising star who is wearing a hat and sunglasses to hide her identity, and become the mysterious songstress. Since 2020, she has made a significant impact on the Taiwanese music scene with her husky, sultry, and laid-back vocals.
Deeply influenced by jazz and soul singer such as Billie Holidy , Amy Winehouse, Cyrille Aimee ,her style blends neo-soul with jazz and lo-fi hip-hop, creating a unique sound that resonates widely. Her music tolerates simplicity, embraces imperfections, and fully expresses her low key attitude towards life.
The emergence of ?te led to her surprise release of a series of Youtube singles “Santé,” “Insomnia,” and “Cazzo” in 2019, each of which has amassed more than 2 million views to date.?te has become a household name and frequent performer at major festivals in Taiwan. Her talent has also spread overseas with performances at the Reeperbahn Festival in Germany, the ASAKUSA NEXT ASIA FESTIVA and the Mind Travel Festival in Japan. Next, ? te will start a collaborative single project with artists from Japan, Italy, USA, UK, and Japan to explore the overseas market with her mysterious voice! | | MS61327 | |
| Showcase | Adrian Be | Vaquero Taquero | Vaquero Taquero | Electronic | 21:00 | 21:45 | Adrian Be, an innovative and founding force in the Mexican realms of Latin Music, R&B, Trap, Future Sounds and Club Music, weaves raw and sensual sounds into his productions and DJ sets. Describing his creations as "evolving tracks that start in the dance floor and end up in the bedroom," Adrian Be has captivated audiences with dynamic future vision of his musical journey.
With over 180Million plays across his productions Adrian Be's influence extends beyond the DJ booth. As the founder of Finesse Records, a standout R&B label in Mexico, he nurtured talents like Jesse Baez and Girl Ultra. Post Finesse Records, Adrian embarked on a new venture with his label, SLOWLY, emerging as a pivotal platform for Northern Mexican artists such as AQUIHAYAQUIHAY, Lil Benjas, Pinky06, La Malilla, Abhir Hathi, Lara Project, Beatboy, and more.
In parallel, Adrian Be co-founded the record label INCONDICIONAL with Zenei, fostering emerging alternative/R&B/electronic talents like Ximena Soto, FERRR, Perdón Amor, and others. Adrian Be's enduring impact on the music scene is not only heard but felt, resonating through festivals, clubs, and the very fabric of the vibrant Mexican music culture. | | MS61769 | |
| Showcase | Amy Annelle | St David's Historic Sanctuary | St David's Historic Sanctuary | Folk | 21:00 | 21:40 | "brilliant"--Houston Chrinicle
Amy Annelle, a multifaceted Americana songwriter and folk musician from Austin, Texas, is a captivating storyteller whose deep catalog reflects a modern vision entwined with respect for America’s rich musical legacy. With a talent for inhabiting her songs, she effortlessly conveys complex characters and emotional nuance, making singing seem as natural as breathing. Best known for her rendition of Townes Van Zandt’s “Buckskin Stallion Blues,” which featured prominently in the Academy Award-winning film Three Billboards Outside Ebbing, Missouri, Annelle's heartfelt performance has resonated globally. With co-producer Cooper McBean (The Devil Makes Three) Annelle returns to the forefront of her craft with her enthralling new album, The Toll, a visceral 12-track treasure. Borne from the depths of a restive soul, these songs capture a time of transience and potent relationships. Each entry explores elemental lyrical themes: the wonderment and fierceness of nature’s rapture, the multi-faceted sorrow and astonishment of love, the high price of following dreams, and the perils of reaching the end of the road. Mixed by Darryl Neudorf (Neko Case). | | MS62738 | |
| Showcase | ARIEL | Rozco's | Rozco's | Latin | 21:00 | 21:40 | ARIEL is Latin Pop artist from Los Angeles, CA.
Known for bending traditional latin music with electronic elements, ARIEL's sweeping synths push the genre forward by making nostalgic music sound new again.
ARIEL's second EP, PANORAMA!, will be released Summer 2025. | | MS61774 | |
| Showcase | The Beatbox Collective | The Driskill | The Driskill Bar & Grill | Hip-Hop / Rap | 21:00 | 21:40 | This super human group have collectively won nearly every beatbox competition on the planet, have a TED talk under their belt and a self-written 5 star awarded show. With over 15 years worldwide professional experience from festivals to awards shows, creating national TV advertisements, artist collaborations, workshops, team building and musical therapy sessions. They’ve showcased at the highest level from World Beatbox Championships to SXSW USA to Glastonbury, headlined festivals in London and Europe, appeared on BBC World News, ITV’s This Morning, TFI Friday & BBC Question of Sport.
“Moments like these make music transformative” SXSW 2024 | | MS62787 | |
| Showcase | Big Phony | The Driskill | The Crystal Room @ The Driskill | Singer-Songwriter | 21:00 | 21:40 | 2023 Rolling Stone Magazine:
“Born and raised in New York City, Bobby Choy (Big Phony) found himself pursuing his passion for music after his family's relocation to Los Angeles when he was 14. Left behind in New York City to attend the renowned School of Performing Arts and Music and Art, Big Phony honed his craft while living independently in his city apartment.
In the late 90s, driven by strong religious beliefs, Big Phony ventured to Boston to study to become a pastor at a Christian college. However, he soon realized this wasn't his calling and redirected his focus back to his music. Following college, he embarked on his journey as a singer-songwriter, swiftly amassing a dedicated fan base through his compelling songs and performances.
In 2011, Big Phony made the bold move to South Korea, the country his parents originally hailed from. There, he found himself building an unexpected connection with the culture he came to cherish and identify with. He has graced the stages of over 50 live venues in Korea and has made appearances on Korean TV and radio. Notably, he also contributed his musical talents to artists like Andrea Bocelli and the Korean punk rock legends, No Brain." | | MS61085 | |
| Showcase | Chan | Coconut Club | Coconut Club Rooftop | Electronic | 21:00 | 22:00 | Sebastian Oliva, known as "Chan," is an EDM music producer from Milwaukee who began his career in 2012. With no traditional music background, he has spent over eight years evolving his sound by blending electronic dance music with his Mexican heritage, creating a unique fusion of a traditional and modern sounds. He has opened concerts for Deorro in San Diego and San Francisco. He has performed at festivals such as Carne Asada Fest in Texas, and his music has been supported by Steve Aoki, Deorro, Diplo, OOKAY, and others. | | MS61871 | |
| Showcase | Daniela Pes | Central Presbyterian Church | Central Presbyterian Church | Electronic | 21:00 | 21:40 | Daniela Pes, hailing from the heart of Gallura and born in 1992, is making a distinctive mark on the Italian music scene. Her 2023 triumph at the Targa Tenco for Best Debut Work with "Spira," released on April 14th by Tanca Records, showcases her as an artist unbound by genre constraints. Daniela Pes engages with music as a singer, instrumentalist, and electronic explorer, revealing a versatile talent. Her unconventional journey includes a jazz vocals degree from the Conservatorio di Sassari and participation in Paolo Fresu's Nuoro Jazz Summer Seminars, leading to performances at Time in Jazz and the Harp Festival in Rio de Janeiro. Adding depth to her story are the accolades, including the prestigious 2017 Andrea Parodi award (celebrating critical acclaim, international jury recognition, best music, and outstanding arrangement) and the 2018 Musicultura awards for best music and Nuovoimaie. Supported by the Emilia-Romagna Music Commission. | | MS61033 | |
| Showcase | David Bay | Speakeasy | Speakeasy Kabaret | Pop | 21:00 | 21:40 | david bay is a hamburg-based artist and producer renowned for his signature blend of indie, disco, and house music, all wrapped in a timeless 70s-inspired aesthetic. balancing somewhere between funky and smooth, club and sofa, uplifting and deep, his project captures a retro spirit with a fresh, modern edge.
his music compels you to move while delivering emotionally resonant stories that linger long after the night ends. with more than 30 releases in just three years, david's rise within today's music community feels inevitable.
in addition to running his label zissou records, hosting parties, and djing, david has recently ventured into live performances, showcasing his talents on bass, guitar, synths, and vocals. whether sharing the stage with global acts like purple disco machine or headlining his own shows, he delivers a live experience that’s equal parts nostalgia and innovation. join david bay for a journey where the past and present collide in perfect harmony. | | MS61586 | |
| Showcase | Dogs on Shady Lane | Low Down Lounge | Low Down Lounge | Rock | 21:00 | 21:40 | Dogs on Shady Lane is a Providence-and-Brooklyn-based indie-rock project. Blending elements of alt-folk and slow-core, their sound has been compared to the likes of Faye Webster and Big Thief.
Songwriter and guitarist Tori Hall began Dogs on Shady Lane in 2018 as an independent creative exploration. The project has since grown to include Evan Weinstein (guitar/synth/vox), Calder Mansfield (bass/vox), and Grace Goss (percussion) as of 2020. The 4-piece band is known to create a dynamic yet intimate live show— playing frequently in both RI and NY scenes.
Their 2024 EP, “The Knife,” has a dynamic genre-bending sound. Contrasting some of their earlier works, the 4-song release includes heavy guitars and moody synth lines, juxtaposed with moments of intimate vocal melodies over subtle textural soundscapes. The record sonically moves in an arc—each song tied to the next through themes of wound-like loss and internal shifts. | | MS61450 | |
| Showcase | Emily Wolfe | Parish | Parish | Rock | 21:00 | 21:40 | Emily Wolfe asserts her talent as a dynamic vocalist, sharp songwriter, and an accomplished guitarist and producer. She delivers a brand of rock ‘n’ roll that’s raw and relevant, anchored by emotionally charged lyrics and a powerhouse stage presence. This young and impassioned artist has amassed millions of streams and garnered widespread acclaim from The Wall Street Journal, MTV, Guitar Player, PASTE, American Songwriter as well as her hometown paper, the Austin-American Statesman and many others. Recognized as a force on the instrument, Emily has collaborated with Epiphone/Gibson Guitars on two signature Sheraton models.
After quietly emerging as a phenomenon, Emily projects her voice like never before on her third full-length album, which she produced. As if mainlining fire from her heart through her vocal chords, she delivered this ten-track opus called The Blowback, without apology. | | MS62488 | |
| Showcase | Frederick Boom | Lefty’s Brick Bar | Lefty’s Brick Bar | Dance | 21:00 | 21:30 | Born August 29th 1992 in Waukegan, Illinois, Frederick Washington was destined for greatness. Influenced by the likes of Jay-Z, Nas, Kanye, Common and Twista to name a few you can hear by the flow the impact they’ve had on him. Currently located in Austin, TX Fred has been making a name for himself throughout the scene with his latest album “Let <3 inn” and his exclusive clothing releases through his Ourcade Store. From a great live show to a more intimate setting his music is sure to make an impact on all who comes across it. | | MS61273 | |
| Showcase | I wear your chain | Chess Club | Chess Club | Rock | 21:00 | 21:40 | Alt pop tweemo band from atx <3 | | MS61519 | |
| Showcase | The Keystones | Marlow | Marlow | Rock | 21:00 | 21:40 | The Keystones are a hard-rock rock band based in Milwaukee, Wisconsin. Born in Waukesha, the very same place as the electric guitar, the members of this 4-piece outfit pay homage to the biggest names in 2000s modern rock — Queens of the Stone Age, Rage Against the Machine, Royal Blood, Arctic Monkeys — all while carving out a frenetic stadium sound that brings something entirely new to the genre.
With a blend of Brit-indie-grunge and new-age alternative riffs, the band is prepared to do more than just play shows that put audiences on their feet — they want to make the town that created the guitar as we know it proud. | | MS62324 | |
| Showcase | Knitting | Swan Dive | Swan Dive Patio | Rock | 21:00 | 21:40 | What started out as a pandemic hibernation project is now the fully fledged Montreal indie-rock-unit knitting. With evocative storytelling and a dry sense of humour, knitting makes guitar driven and lyrically introspective indie rock evoking the nostalgia of 90s alternative rock bands like Pavement, Pixies and Sonic Youth.
Through precise lyricism, brash guitar solos and whispered vocals, knitting brings to life Dempsey’s experiences as a 20-something transitioning and working to understand themself in Montreal. At once massive and intimate, Some Kind of Heaven is a rock record that you can blast with your friends or listen to alone in your room, when you’re feeling alienated from everything you know — and wondering if anyone else is, too.
Some Kind of Heaven was released September 6, 2024 via Mint Records, spending five weeks at #1 on the Canadian campus radio charts, and earning the band press from Pitchfork, The FADER and Stereogum (Bands To Watch, Best New Artists 2024). knitting has shared the stage with the likes of Cherry Glazerr, Ovlov and Truth Club, and has toured and performed at festivals across North America. | | MS61198 | |
| Showcase | Lew Apollo | Continental Club | Continental Club | Soul | 21:00 | 21:40 | Lew Apollo is a rising soul artist blending cinematic songwriting and production, hypnotic guitar lines, and a sultry voice. Drawing inspiration from Hozier, Arctic Monkeys, and Leon Bridges, his poignant music reflects on themes of isolation and entrapment following his father’s passing in 2022. Lew's debut album "Fools Gold" blends his story and signature sound in front of a jungle backdrop, and it is set for release in July 2025. | | MS61786 | |
| Showcase | Luv | Rivian Park | International Nights at Rivian Park | Soul | 21:00 | 21:40 | luv is the 5-piece Neo-soul/City pop band hailing from Osaka, Japan who draw their musical inspiration from soul, hip-hop, R&B, jazz and acid jazz.
All members of luv are born in 2003 and currently are university students – the band luv was formed in 2023 with Hiyn bringing in his childhood friends as well as the members of Jazz Study Club at Kansai University.
In less than 1 year since the formation, their fresh high-caliber live performances have rapidly gained popularity and attention, both on social media and at live shows. Their captivating live shows kept on drawing more audiences with the comments like “the must-see great live band” and lead the band to be said as “one of the toughest band to get the tickets for”.
Also with the ever growing City Pop trend, luv is seeing the growth of the listeners in Asia, mainly in Korea as well as in Taiwan where they scored #3 on Viral Chart with the single “Fuwa Fuwa” as well as just played the successful sold-out 1st show in Taipei this January, 2025.
With extraordinary musical talent and their very unique style of their own, luv pioneers new cultural trends for the young generation across the globe. | | MS62108 | |
| Showcase | Millian / BM Casso | Flamingo Cantina | Flamingo Cantina | Pop | 21:00 | 21:30 | Millian is an innovative Afrobeat artist known for blending Afrobeat, Pop, and Hip-Hop to craft a signature sound. Born in Lagos, Nigeria, on August 8, he discovered his passion for music early, transitioning from college rap sessions at the University of Ibadan to creating global hits. By studying diverse genres and perfecting his songwriting, Millian has built a distinctive style that resonates worldwide.
His discography reflects his evolution, with notable works like Checks, Feeling My Rhymes EP, Selense, and Oxygen. Millian has captivated audiences with sold-out shows across the U.S. and impactful collaborations with top artists like Joeboy, Omah Lay, and Adekunle Gold. His music combines upbeat melodies and profound rhythms, creating transformative experiences for his listeners.
Beyond chart-topping hits and awards, Millian’s artistry has taken him to renowned festivals and stages, performing alongside stars like Rema, Ruger, Fireboy, and more. With a loyal global fanbase, Millian continues to push the boundaries of Afrobeat, solidifying his legacy as a trailblazer in contemporary music. | | MS61311 | |
| Showcase | Monobloc | The 13th Floor | The 13th Floor | Rock | 21:00 | 21:40 | Soaring out of the underground of New York City’s booming DIY scene, Monobloc, helmed by vocalist Timothy Waldron and Michael Silverglade on bass, is an exciting new project formed by two friends with a shared ear for merging pop sensibilities, with a distinctly metropolis post-punk attitude.
Completed by Zack Pockrose on drums, and guitarists Ben Scofield and Nina Lüders, Monobloc’s strengths lie in their innate gift of storytelling; pairing texturally rich, visceral and emotional detail, with a minimalist instrumentation that sits as confidently alongside some of NYCs artistic greats, as it does in its own lane entirely.
Undoubtedly a band to watch out for, Monobloc are rapidly on the rise. With a thriving live reputation across the US, 2024 sees the 5 piece come into their own with the release of singles ‘Where Is My Garden’, 'Irish Goodbye', and the bonafide classic ‘I’m Just Trying To Love You’. A masterclass in heart-on-sleeve adolescence, ‘I’m Just Trying To Love You’ is equal parts new-age Indie, and timeless. Musically enlightened, and beautifully coming-of-age.
Monobloc are the ascending sound of a generation, and we’re only just at the beginning | | MS61852 | |
| Showcase | Ny Oh | Empire Control Room & Garage | Empire Control Room | Folk | 21:00 | 21:40 | Worcestershire-born, Aotearoa raised, LA-based singer-songwriter and multi-instrumentalist Ny Oh is an artist who works at the root of feeling, of consciousness, and of spirit.
Her voice catches you first, one that has the type of unchained beauty that both wraps you up in cotton-wool-comfort and inspires your greatest strength at the same time. Its quiet power has shouldered numerous musical projects from Ny Oh’s own solo music, to fronting jazz-psychedelic outfit Neon Gru, to carrying backing vocals on Harry Styles’s record breaking stadium tour. Delving deeper into Ny Oh’s solo output, though, is where the charm lies - tales of love, loss, quests for spirit, freedom, and acting for the voiceless around her are woven with captivating, folk-jazz melody lines that evoke the golden songwriter era of the likes of Mitchell, Cash and Simon, and that has found champions in the likes of Jonathan Wilson, Angel Olsen and dedicated fans worldwide
Since the release of acclaimed EP “Ny Oh’s Garden of Eden” and captivating single “You Are” she has had support from BBC Radio 1, 1News, NZMusician, BBC 6Music, Rolling Stone, Double J, supported Harry Styles and headlined shows globally. | | MS61115 | |
| Showcase | Oreglo | The Velveeta Room | The Velveeta Room | Jazz | 21:00 | 21:40 | Many have tried to define London through music, but few encapsulate the sound of the capital today as eloquently as oreglo - a rising, genre-defying four-piece made up of c-sé (keys), Linus Barry (guitar), Nicco Rocco (drums) and Teigan Hastings
(tuba). Through their debut EP ‘Not Real People’ they introduce themselves as a boundless musical experiment endlessly indebted to the city they call home.
After meeting in Secondary school and Tomorrow’s Warriors youth club, Oreglo began carving out their expansive sonic palette, endeavouring to push the boundaries of the jazz scenes that birthed them. Through their music, their upbringings in different corners of the capital collide - from DIY jam sessions in East London to the reggae that bleeds from shop speakers into Brixton market, and the grime and drill ricocheting from their peers’ earphones.
Now signed to legendary jazz label Brownswood Recordings, they’ve already harnessed the attention of industry heavyweights - only a year into their career. | | MS61083 | |
| Showcase | Perennial | Elysium | Elysium | Punk | 21:00 | 21:40 | Perennial is an art project: Mod pop, post-hardcore, 60s soul, ambient electronic music, midcentury design, abstract expressionism, French New Wave cinema; it’s all collage material for Perennial.
The band — electric organist Chelsey Hahn, guitarist Chad Jewett and drummer Ceej Dioguardi — is equal parts manic basement show bombast and studio-as-instrument headphone listening. To see the New England three-piece in person is to experience a 20-minute burst of kinetic energy: dynamic, reckless, electrifying. To put on one of Perennial’s records is to spend almost the same amount of time with impeccably layered studio-as-instrument punk modernism.
Art History, the band’s newest full-length album (out June 7 via Ernest Jenning Record Co.), finds Perennial further experimenting with their angular cut-and-glue aesthetic. An adventurous 20 minutes of impressionist punk energy, British Invasion guitar pop chic, and Mod-inflected rhythm and noise rave-ups, Art History is both Perennial’s most giddily accessible and most artistically daring record to date. | | MS61899 | |
| Showcase | Quentin Moore | Victory Grill | Victory Grill | Soul | 21:00 | 21:40 | With 11 albums to his name, sold out shows across 30+ countries, viral videos that have amassed over 50
million views, and countless crowd selfies with thousands of fans across the world, Quentin Moore is showing no
signs of slowing down. He's recently collaborated with the legendary Snoop Dogg and continues to spread his
signature brand of soulful, sexy, neo-retro music which he affectionately calls "Quentinizing." Whether his music
is on your playlist, he's playing solo with his guitar on social media, or performing live with his full orchestra,
Q.Moore's silky baritone is a guaranteed pleasure. | | MS62795 | |
| Showcase | shower curtain | Valhalla | Valhalla | Rock | 21:00 | 21:40 | shower curtain started as the solo project of Victoria Winter in 2018 in Curitiba, Brazil, and has since developed into a indie rock four piece based out of Brooklyn, NY alongside Ethan Williams (guitar/vocals), Sean Terrell (drums), and Cody Hudgins (bass). shower curtain brings dreamy melodies to the forefront of their music, bolstered by instrumental distortion and insulated by fuzz. Their debut album ‘words from a wishing well’ was released in October 2024 via Angel Tapes/Fire Talk Records, sketching early adulthood experiences in swirling layers of guitars, bringing the sludgy distortion of 90s shoegaze and grunge and establishing shower curtain as a standout in the city’s latest crop of bands. | | MS62241 | |
| Showcase | Sierra Spirit | Stephen F's Bar | Stephen F's Bar | Alt Country | 21:00 | 21:40 | Sierra Spirit is the solo project of Native American artist Sierra Spirit Kihega. Hailing from Tulsa Oklahoma, the home of both her tribes (Otoe-Missouria and Keetoowah Cherokee)- she draws from her lived experience and cultural background as part of the Native community. From loss, to love, to transparency about mental health, Sierra’s first EP “coin toss” tells a raw story of the honest struggles of growing up. Taking inspiration from artists such as Phoebe Bridgers, The Japanese House, and Ethel Cain- Sierra has created a unique brand of melancholy, guitar driven, twangy, indie rock. | | MS61102 | |
| Showcase | Social Cinema | Antone’s | Antone’s | Rock | 21:00 | 21:40 | Whether it’s due to their years as touring musicians, gradually honed songwriting and stylistic ambitions from scrappy, garage-y roots, or some combination of all of the above, Social Cinema makes an immediate impression with seasoned beyond their years songwriting chops and a road-hardened work ethic and resolve to match. Since adopting the Social Cinema banner in 2021, the alternative/indie rock quintet has issued four EPs — 2022’s Causing Scenes and Repeat, Get Along, and Stay Numb in 2023 — and a number of singles highlighting the outfit’s multifaceted songcraft prowess, and has shared bills with the likes of Metric, Saint Motel, Slothrust, The Velveteers, Spiritual Cramp, Bad Bad Hats, Sego, THICK, PUP, The Macks, and more. | | MS61695 | |
| Showcase | Sofia Reyes | Mala Vida | Mala Vida | Pop | 21:00 | 21:40 | | | MS61131 | |
| Showcase | Surely Shirley | Mohawk | Mohawk Outdoor | Pop | 21:00 | 21:40 | Hailing from the picturesque South Coast of New South Wales, Australia, Surely Shirley is a musical duo that is as refreshing as a cool ocean breeze. Comprising twin sisters Jenaya and Anisha, the duo is a harmonious blend of nostalgia and coastal vibes.
Surely Shirley's music is a delightful fusion of tropical doo-wop and 60s ballads, infused with pop and indie elements. Their sound is characterised by enchanting harmonies, feel-good rhythms, and a touch of nostalgia that transports listeners to a different era.
Surely Shirley made their debut in 2023 with their single "Honeymoon Island", a dreamy concoction that captures the essence of the honeymoon phase in a relationship. Since then, they have grown a dedicated fanbase and released their debut EP ‘Sailors and Clowns’ in August 2024. | | MS61551 | |
| Screening | Trans Memoria | AFS Cinema | AFS Cinema | Documentary Feature | 21:00 | 22:12 | Purchase Public Presale Tickets Here: "Trans Memoria"
Victoria looks back in time to understand her transition and what it is that defines you as a woman. Having lost a close friend she shares her pain and embodied experience with Athena and Aamina, themselves on their own journeys of transition. Together they explore who they were then and who they are today, listening to the ghosts of the past, the laughs of the present and the whispers of the future. | Victoria Verseau | FS18210 | |
| Showcase | La Cendejas | Shangri-La | Shangri-La | Pop | 21:10 | 21:50 | Born and raised in Madrid, Spain, Paula Cendejas, starting her career on YouTube. She started covering tracks and got discovered by Alizzz, C.Tangana´s producer, she then got signed to Warner Music Spain.
Chosen as one of the 12 Spanish artist to follow in 2024 by Billboard Latin, as well as by Rolling Stones.
Her album Tsunami is ranked 11 in the list of the best Hispanic Albums of the year by Rolling Stone.
Paula has collaborated with Alizzz, C.Tangana, Feid, Girl Ultra, Piso21, and many more.
In 2023 she performed at Lollapalooza Chile, Lollapalooza Argentina, and at Tecate Emblema de MX.
She has also done solo venue shows in Mexico, Colombia and Argentina. She performed in the U.S. for the first time this year in the renowned venue DROM in New York City. | | MS61302 | |
| Showcase | SAI | Cuatro Gato | Cuatro Gato | Hip-Hop / Rap | 21:10 | 21:40 | SAI is renowned as Japan’s RIOT GRRRL, influenced by bands like Bikini Kill, Alice Glass, and Savages, alongside hardcore punk acts such as Firewalker and Krime Watch, and hip-hop artists like Princess Nokia and Awich. Her lyrics convey deep anger toward societal oppression, advocating for equal rights for all genders and races.
Her latest release, Underwater Garden (Space Shower Music), led to a triumphant European tour. Based in New Zealand since 2024, she has embarked on a solo world tour and was featured in newspapers, solidifying her place as a standout artist in 2025.
As the frontwoman of Ms. Machine, SAI continues to attract domestic and international acclaim. In 2011, the band performed at Fuji Rock Festival, Japan’s largest music festival.
Ms. Machine (Band Highlights):
• Featured in a documentary by Singapore’s CNA.
• Participated in events hosted by CVLT Nation and 8Ball.
• Performed at D2021, curated by Ryuichi Sakamoto and Gotch.
• Performed at Fujirock Festivel
SAI (Solo Highlights):
• Underwater Garden (2023) includes a track by Taigen Kawabe (Bo Ningen).
• Past performances with Akko Gorilla, Phew, and Tentenko. | | MS61609 | |
| Showcase | Jennifer Foster and The Audacity | Saxon Pub | Saxon Pub | Soul | 21:15 | 22:00 | JENNIFER FOSTER & THE AUDACITY: "Jennifer Foster, serving dual roles as vocalist and bassist, has crafted an original catalogue that resonates with the soulful vibrations of Motown, funk, R&B, blues, and rock...
The atmosphere at C-Boys was electric, with the audience visibly moved by the band’s energy and musical prowess. The set was a balanced mix of slow burners and upbeat jams, showing off the band’s versatility and tight musical coordination.
Jennifer Foster and the Audacity are clearly a force to be reckoned with in the Austin music landscape. Their performance was not only a display of individual talents but also a celebration of what can be achieved when artists come together blending traditional genres with innovative twists to create something truly unique and exciting.
Austin music lovers, take note: Jennifer Foster and the Audacity are here, and they’re just getting started. If last night was any indication, this band is on a trajectory that promises great things ahead. Don’t miss the chance to say you saw them when."
-Christopher De La Rosa | | MS61907 | |
| Screening | Snow Leopard Sisters | Alamo Lamar | Alamo Lamar 3 | Documentary Feature | 21:15 | 22:48 | An unlikely friendship between two Indigenous women, set against a dramatic decline in the snow leopard population. When local conservationist Tshiring Lhamu Lama learns about a snow leopard killing a family’s entire goat herd, she returns home to convince the family not to kill the animal in retaliation. The family’s young daughter, Tenzin Bhuti Gurung, accepts an offer to apprentice with Tshiring to escape an arranged marriage, and the pair travel together across the spectacular Himalayan landscape in search of the mysterious snow leopard. Can they find their own voice amidst centuries-old patriarchy, and save snow leopards despite a conservation industry failing to deliver change? | Sonam Choekyi Lama, Ben Ayers, Andrew Lynch | FS18354 | |
| Screening | Snow Leopard Sisters | Alamo Lamar | Alamo Lamar 4 | Documentary Feature | 21:15 | 22:48 | An unlikely friendship between two Indigenous women, set against a dramatic decline in the snow leopard population. When local conservationist Tshiring Lhamu Lama learns about a snow leopard killing a family’s entire goat herd, she returns home to convince the family not to kill the animal in retaliation. The family’s young daughter, Tenzin Bhuti Gurung, accepts an offer to apprentice with Tshiring to escape an arranged marriage, and the pair travel together across the spectacular Himalayan landscape in search of the mysterious snow leopard. Can they find their own voice amidst centuries-old patriarchy, and save snow leopards despite a conservation industry failing to deliver change? | Sonam Choekyi Lama, Ben Ayers, Andrew Lynch | FS18355 | |
| Showcase | Elephant Kind | Las Perlas | Las Perlas | Rock | 21:20 | 22:00 | Elephant Kind is an indie-electronic band based in London made up of Bam Mastro, Kevin Septanto and Bayu Adisapoetra. Originally hailing from Jakarta, Elephant Kind became one of Indonesia’s biggest bands, garnering over 35 million streams. After almost a decade, they decided to embark on the next chapter of their creative journey. The band packed their bags and travelled over 7,000 miles to London in 2022 to explore the next phase of their artistry.
Compared to bands such as Young Fathers, LCD Soundsystem, Parcels and Jungle, they are continuing to expand their audience outside of Southeast Asia and have supported The xx and Franz Ferdinand. They performed on a sold-out UK tour in 2023 as well as major festivals this year including The Y Not Festival, Tramlines Festival, Wilderness Festival and Victorious Festival.
Their most recent string of releases such as, 'Louder', 'Good Times' and 'Lionel' have been championed by 6 Music, BBC Introducing and featured a live session with John Kennedy on his Radio X-posure show. 2025 is set to be their biggest year yet with a new album, headline tour around the UK, EUROPE and selected shows in the US. | | MS63086 | |
| Showcase | Fourth Daughter | The Creek and the Cave Backyard | The Creek and the Cave Backyard | Dance | 21:20 | 22:00 | The youngest of four daughters, Emily Atkinson aka Fourth Daughter, creates euphoric electro from the Scottish capital. Drawing influence from the likes of Rufus Du Sol, Jamie xx, and Sylvan Esso, her lush, intricately textured music is imbued with emotional narratives that offer a cathartic and joyous release.
Born and raised in the endless countryside, Atkinson has always found her sense of escape in music. Inspired by her dad’s synth-heavy CD collection, she began playing piano at the age of 7, eventually becoming classically trained. At university, she finally turned her own hand to synths, discovering on Pro Tools “a world of open possibilities.”
With her music’s arresting blend of pulsating synths, luminous soundscapes and her own radiant vocals, listening to Fourth Daughter feels like bathing in the Balearic sun. Her debut single “Say What You Want” premiered on BBC Radio Introducing in 2023 and was met with instant acclaim, hitting #9 on the Hype Machine Chart and gaining further support from BBC and Spotify. HYPERREAL, her 2023 EP, expertly reckoned with thornier themes of self-doubt and troubled self-expression; a mind-cleansing therapy session on the dancefloor. | | MS61218 | |
| Showcase | Freak Slug | Palm Door on Sixth | British Music Embassy @ Palm Door on Sixth Patio | Pop | 21:20 | 21:50 | The name Freak Slug encapsulates Xenya Genovese’s artistic world perversely and perfectly. Her releases under the name so far - debut 2020 EP Videos and its viral hit “Radio” (15 million streams and counting), and follow-up EPs I’m In Love (2022) and Viva La Vulva (2023) - might have introduced listeners to a “more summery, happy, LA sound”, but with the advent of debut album I Blow Out Big Candles, this Slug is burrowing down into evermore unlikely places. As she accurately points out: “The name is giving more grunge than joy”.
Hugely influenced by ‘90s cult heroes including Ride, Mazzy Star and Stephen Malkmus, Freak Slug is all about hitting a mood. Everything that fuels her creative output is raw, authentic, sometimes weird, but always totally true self-expression. I Blow Out Big Candles is a strong statement of all of this and more. Down there, picking through the curious mix of sounds and feelings, from nostalgic, 90s-influenced and dreamy as well as eccentric and experimental, lives Freak Slug. | | MS61632 | |
| Showcase | VAMP | Cooper's BBQ | Cooper's BBQ | Classical | 21:20 | 22:00 | Conceived pre-pandemic and born in March 2020, VAMP is a vocal quintet of formidable female artists touting a motley songbook and a bold red lip. VAMP is comprised of Adrienne Pedrotti Bingamon, Mary Ashton, Katrina Saporsantos, Page Stephens, and Laura Mercado-Wright. Versatile in style and genre, they are committed to programming and commissioning new work and making classical vocal music relatable for audiences. As an ensemble, they have premiered works by composers such as Reena Esmail, Benjamin Dia, Peter Stopschinski, and their own members. They recorded their first studio album in the summer of 2024 and plan to release it in 2025. | | MS61485 | |
| Showcase | badfocus | Coconut Club | Coconut Club | Electronic | 21:30 | 23:00 | badfocus is an emerging project of a Prague-based producer, composer and multi-instrumentalist Prokop Korb.
His music represents an abundant sonic fantasy powered by the endeavour to expand his own musical language.
While still being in his teenage years, badfocus embodies a genuine creative spirit with an endless hunger for new
soundscapes, beats and melodies. Despite originally coming from a jazz background, badfocus experiments with various genres such as electronica, classical music, hip-hop, or indie pop. He thus creates a completely unique world in each of his songs, which are freed from genre conventions. The main link between the mixture of genres is the indented emotional impact on listeners. While listening to badfocus you can hear parallels with artists and projects such as Nils Frahm, Ólafur Arnalds or Bonobo, but you will definitely recognize his original sound that crystallizes with each released song. | | MS61811 | |
| Showcase | Billianne | Swan Dive | Swan Dive | Pop | 21:30 | 22:10 | Billianne captivated the internet in 2021 when her adaptation of Tina Turner’s ‘The Best’ went viral on TikTok, rocketing to more than 2 million views and spurring a spark of virality that redefined her life. Gaining a natural fanbase with nods from some of her idols (Taylor Swift, The Lumineers, Joe Jonas, Ryan Reynolds, P!nk, and Michael Bublé), Billianne took on the encouragement and set out to release her own original music.
Her debut EP, The Things We Talk About (2023) was a reflection of her tastes and an unveiling of her thoughts, quickly earning her the title of “music’s next big voice” by The Toronto Star. Gearing up for her debut full-length album, Billianne premiered her heartfelt, whimsical ‘Daydream’ (April 2024) live on NBC’s TODAY show and appeared on CBC’s Q to discuss the single with Tom Power. Her next single ‘Crush’ (August 2024) broke through the Top 10 at Canadian Top 40 radio. | | MS61622 | |
| Showcase | Cloudy June | Speakeasy | Speakeasy | Pop | 21:30 | 22:15 | Born and bred in Berlin’s Schöneberg district, Cloudy June was inspired by countless genres and musical spheres. Between early guitar lessons and underground SoundCloud finds, Hannah Montana and Berlin’s rap scene, Stoner Rock and Courtney Love, Lana Del Rey, Frank Ocean and various Death Metal bands, she wrote her first song at nine and later sang in a metal band. After finishing school, she studied Music in Berlin – and soon began to work on her very own definition of Pop. Having launched her solo career in 2020 with “High Waist To Hell,” her 2022 smash “FU In My Head” garnered millions of streams (40m+ on Spotify alone), making her an international newcomer sensation. Following a major deal, two acclaimed EPs, various trips around the world, a Billboard advert on NYC’s Times Square, and dozens of sold-out shows across Europe, her debut full-length “Crazy Woman” is finally here. | | MS61345 | |
| Screening | Dead Lover | Alamo Lamar | Alamo Lamar 9 | Narrative Feature | 21:30 | 22:53 | A lonely Gravedigger who stinks of corpses finally finds her dream man, in a flamboyant romantic poet who finds her morbid stench an irresistible turn-on. The two begin a rapturous love affair, marry, and dream of starting a family – but their blooming relationship is cut short when the poet drowns at sea, and all that is recovered is his severed finger. Delirious with grief, the Gravedigger goes to morbid lengths to resurrect him through madcap scientific experiments, resulting in grave consequences and unlikely love. | Grace Glowicki | FS18144 | |
| Showcase | J'ray | Flamingo Cantina | Flamingo Cantina | Singer-Songwriter | 21:30 | 22:00 | J'ray, is a Nigerian singer and songwriter celebrated for his vibrant sound and captivating storytelling. Born in Lagos, Nigeria, J'ray began his musical journey at a young age, officially debuting with his first single in 2017 after briefly stepping away from school. He later graduated Magna Cum Laude from Texas Tech University with a degree in Computer Science and a minor in Mathematics, showcasing his dedication both in and out of music.
In recent years, J'ray's creativity has expanded internationally, collaborating with Colombian powerhouse DJ Dever and SNDY Music to release his viral hit single "Kind Love," which went on to top charts across Colombia.
With a sound that continues to evolve, J'ray is poised to make waves on the global stage, delivering music that resonates deeply across borders. | | MS61398 | |
| Showcase | Jack's Mannequin | Stubb’s | Stubb’s | Rock | 21:30 | 22:30 | Led by veteran indie-pop singer-songwriter-pianist Andrew McMahon, Jack’s Mannequin
launched in 2005 as McMahon’s more personal solo project following the success of his pop-
punk band Something Corporate in the early 2000s. Jack’s Mannequin – McMahon (vocals,
piano), Bobby “Raw” Anderson (guitar), Jay McMillan (drums) and Mikey Wagner (bass, keys) –
debuted with their Gold-certified album, Everything In Transit, which includes the Gold-
certified single “Dark Blue.” The alternative pop rock group released a total of three acclaimed
studio albums, with both their sophomore LP The Glass Passenger (2008) and third and final
album People and Things (2011) entering the Top 10 on the Billboard 200 chart. During its
tenure, Jack’s Mannequin also performed multiple times on Jimmy Kimmel Live!, received major
media support, and were featured in the hit TV series One Tree Hill. As they prepare to celebrate their 20th anniversary, Jack’s Mannequin is back and returning to the road throughout 2025 for a headlining tour and festival appearances. | | MS61677 | |
| Showcase | JahleelFaReal | Lefty’s Brick Bar | Lefty’s Brick Bar | Hip-Hop / Rap | 21:30 | 22:10 | JahleelFaReaL is a southern musical artist/producer by way of Texas with a cool demeanor and laid back flow to match. He is a true master of creating vibes through his music and live performances. Currently on the road on his first ever headlining tour this 2025; Producing timeless bodies of work over the past decade and putting down nothing but vibes as he graces the stage with numerous major acts. His discography has a track for just about any one and any mood. | | MS61277 | |
| Showcase | Los Gatos 512 | Hotel Vegas | Hotel Vegas | Latin | 21:30 | 22:10 | Los Gatos 512 is a powerhouse Latin band delivering electrifying performances that keep audiences on their feet. Established in August 2021 in San Marcos, TX, this five-piece ensemble blends the vibrant sounds of cumbia, salsa, merengue, and latin pop, creating an unforgettable live music experience.
What sets Los Gatos 512 apart? A dynamic lineup featuring soaring vocals, a commanding trumpet, and a tight rhythm section on piano, bass, and drums, plus a strong female presence, with all members being alumni of Texas State University. Their ability to seamlessly fuse traditional Latin roots with modern energy makes them a top-tier choice for festivals, corporate events, private parties, and high-profile venues.
Los Gatos 512 is more than just a band, they are a movement celebrating Latin music and culture with passion and authenticity. With a growing fan base and a reputation for delivering high-energy performances, they are the go-to act for promoters and booking agents looking for a fresh and engaging Latin sound. | | MS61787 | |
| Showcase | QUIMIKOZ DEL SON | Hotel Vegas | Hotel Vegas Patio | Latin | 21:30 | 22:25 | QUIMIKOZ; a Cumbia band based out of Dallas/Fort Worth, Texas. Cumbia is a mixture of cultures, originating out of South America, Colombian, afrocuban influence & very popular in the Mexican American culture and now all diversities of cultures from around the globe. QUIMIKOZ creates a mixture of "vallenato" accordion sounds consisting of afro-cuban cumbia beats, reggae rhythms, hip hop layers, and horn ensemble accenting the versatile sound out of the 'barrio'. | | MS61514 | |
| Screening | Spreadsheet Champions | Rollins Theatre at The Long Center | Rollins Theatre at The Long Center | Documentary Feature | 21:30 | 22:56 | Purchase Public Presale Tickets Here: "Spreadsheet Champions"
Spreadsheet Champions follows six students as they put their Excel-lent skills to the ultimate test in Microsoft's most prestigious and difficult category. A heartwarming tale of formulas and friendship, Spreadsheet Champions reveals the far-reaching influence of spreadsheets in today’s world and the power of young minds to shape our future.Who will triumph, who will fail, who will EXCEL? | Kristina Kraskov | FS18369 | |
| Showcase | Utley3 | Zilker Brewing | Zilker Brewing | Pop | 21:30 | 22:00 | | | MS61513 | |
| Screening | We Bury The Dead | Hyatt Regency Austin | SXSW Film & TV Theater @ The Hyatt Regency | Narrative Feature | 21:30 | 23:04 | Purchase Public Presale Tickets Here: "We Bury The Dead"
From acclaimed writer/director Zak Hilditch (1922, These Final Hours), WE BURY THE DEAD is a gripping and emotional thriller set after a military experiment decimates the people of Tasmania. Daisy Ridley (Star Wars: Episode VII – The Force Awakens) stars as Ava, a desperate woman who joins a "body retrieval unit” in the hopes of finding her husband alive. Ava’s search takes a chilling turn, however, when the corpses she’s burying start showing signs of life… As she journeys to the south of Tasmania in search of her husband, Ava is forced to confront the undead -- and make peace with her own unfinished business. | Zak Hilditch | FS18419 | |
| Showcase | LARA’ | Empire Control Room & Garage | Empire Garage | Pop | 21:35 | 22:05 | | | MS62533 | |
| Showcase | Stephen Wilson Jr. | Austin City Limits Live at the Moody Theater | Austin City Limits Live at the Moody Theater | Country | 21:35 | 22:20 | Stephen Wilson Jr. has exploded from critical darling to rising star in just over a year. He was just named
one of the Top Nashville artists to watch in 2025 by The Tennessean and capped off a massive 2024 with appearances on Bert Kreischer’s Bertcast and The Dan Patrick Show. He recently released a deluxe edition of his critically-acclaimed debut double album søn of dad via Big Loud Records.
Last year, Stephen’s career skyrocketed with his late night television debut on NBC’s Late Night with Seth Meyers, followed by performances on The Late Show with Stephen Colbert’s #LateShowMeMusic series and Later... with Jools Holland. In the fall, CBS News’ Jeff Glor traveled to Nashville for Wilson Jr.’s first major television interview, which was followed by a performance of three songs on CBS Saturday Morning. He has shared the stage with Brothers Osborne, The Cadillac Three, Midland and HARDY. He is currently on his søn of dad tour with an entirely sold-out run through Pittsburgh, Detroit, Toronto and many more and will join Hardy on his Jim Bob tour this summer throughout the US. | | MS62186 | |
| Showcase | Malacita | Mala Fama | Mala Fama | DJ | 21:40 | 22:30 | | | MS62801 | |
| Showcase | Susobrino | Hotel Vegas | Hotel Vegas at Volstead | Electronic | 21:40 | 22:20 | Born in Bolivia, Based in Brussels, and now deeply intertwined with Latin America's vibrant rhythms and melodies. With an insatiable passion for percussion and film music that effortlessly navigate between tranquility and intensity, Susobrino is a music artist who harmoniously fuses a multitude of instruments to create his world. acoustic ⚖️ electronic.
His musical journey began with keys, leading to guitar and a passion for composition.
Susobrino embarked on a transformative Latin American music tour in February 2023, connecting with local communities thanks to his song ‘El Camino Refleja' which was featured on Apple announcement for their latest iPad. Suso's music pays homage to Latin rhythms, bridging diverse worlds and cultures in his sonic tapestry. This lead to the creation of his upcoming self-titled album; which has no less then ten featured artists. divided in four chapters : Modern Boleros, Cumbia, Club music and Film music. | | MS61969 | |
| Showcase | twst | The Creek and the Cave | The Creek and the Cave | Pop | 21:40 | 22:10 | Born and raised in Barry, Wales, twst (she/they) relocated to a recording studio in the South Wales Valleys aged 14 where they taught themselves music production and began immersing themselves in internet culture. Now based in London, twst writes and produces their own music, and directs their music videos, employing the help and guidance of revered writers, producers and creatives in their community, often befriended through the internet and discord communities. | | MS61093 | |
| Screening | Nirvanna the Band the Show the Movie | Alamo Lamar | Alamo Lamar 1 | Narrative Feature | 21:45 | 23:25 | When their plan to book a show at the Rivoli goes horribly wrong, Matt and Jay accidentally travel back to the year 2008. Blah blah blah blah blah. | Matt Johnson | FS18425 | |
| Screening | Nirvanna the Band the Show the Movie | Alamo Lamar | Alamo Lamar 8 | Narrative Feature | 21:45 | 23:25 | When their plan to book a show at the Rivoli goes horribly wrong, Matt and Jay accidentally travel back to the year 2008. Blah blah blah blah blah. | Matt Johnson | FS18429 | |
| Showcase | Delivery | Mohawk | Mohawk Indoor | Rock | 21:50 | 22:30 | ‘Really cool band from Australia’ - Henry Rollins
Top 10 Australian Albums 2022 - Rolling Stone
8/10 - Clash Magazine
4/5 stars - NME | | MS61034 | |
| Showcase | Oshua | Cuatro Gato | Cuatro Gato | Hip-Hop / Rap | 21:50 | 22:20 | Born in Canada and raised in South Africa, the now Perth/Boorloo (Australia) based artist began recording music in 2020 amidst the start of COVID-19, inspired by the likes of Young Thug, Nujabes, Alicia Keys and Tame Impala. Oshua leverages the power of internet collaboration with releases underpinned by introspective lyrics, Underground Hip-Hop drums, confident vocal deliveries, and handpicked instrumentals which are used to reflect a genre-bending sound.
Following Oshua’s debut and various co-signs including Young Thug & Denzel Curry, his Sophomore EP “Float Music 1” released in June of 2024, which saw frequented collaborators with Billboard and upcoming producers, as well as a feature from rising Atlanta star Destin Laurel, this EP brought with it yet another jump in quality, improvement in sound and even more tasteful visuals to accompany the music. The release led to him earning a spot on one of Australia’s biggest music festivals – Listen Out, where Oshua performed alongside global acts such as Tyla, 21 Savage, Lil Tjay, Teezo Touchdown and more.
Oshua now has his eyes set on his debut album "Angel Heights" with an expected release date in June 2025. | | MS61405 | |
| Showcase | AHI | The Driskill | The Crystal Room @ The Driskill | Singer-Songwriter | 22:00 | 22:40 | | | MS61840 | |
| Showcase | Andr | Seven Grand | Seven Grand | Singer-Songwriter | 22:00 | 22:40 | Andr (an-der), a new generation of bedroom singer-songwriter, whose work is classified as alternative Indie Pop, alternative R&B. Andr specializes in guitar as the main instrument and combines it with sounds sampled from surroundings, her soulful voice blends with atypical songwriting and arranging to create a unique and compelling body of work.
Andr’s debut single “Night Lotion” in 2022, making her listed in Spotify's Best of Radar 2023. Her debut EP, Hidden Card, perfectly represents her experimental roots, and got her a nomination as Best New Artist at 15th Golden Indie Music Awards.
In early 2024, Andr collaborated with Thai synth-pop singer mindfreakkk to release the cross-border friendship song ”Swapping Socks”, and the two also coperforming on Youtube live session “The Bear Cave”, where showcased her naturally playful energy.
Andr’s debut album, shhh, it’s under my bed, released on October 25th, 2024. She also participated in 2024 SXSW Sydney and Melbourne Oddshapes Music Festival. | | MS61213 | |
| Showcase | Archer Oh | Valhalla | Valhalla | Rock | 22:00 | 22:40 | California indie garage rock band Archer Oh consists of Arturo “Archie” Medrano on vocals and guitar, Pedro Hernandez on drums, Diego Jacuinde on lead guitar, and Juan Cabrera on bass. Humbly beginning in the backyards of the Inland Empire in 2017, through their energetic live performances, DIY work ethic, and down-to-earth attitudes, the group has amassed a cult following that continually shows their loyalty and support as the band climbs to new heights. Free homemade CDs to deluxe vinyl pressings of the band’s last record Gradients, Archer Oh has impressed backyards, to clubs, to large theaters across the country with their explosive sound. Touring on their own and in support of bands such as The Red Pears and Keanu Reeves’ band Dogstar, Archer Oh is set on making a name for themselves and to connect with those willing to listen. | | MS62249 | |
| Showcase | Boo Seeka | Parish | Parish | Electronic | 22:00 | 22:40 | Boo Seeka is the soulful, genre-bending solo project of Australian singer-songwriter Ben “Boo” Gumbleton. Boo
Seeka is the soulful, genre-bending solo project of Australian singer-songwriter Ben “Boo” Gumbleton. Boo has built
an incredibly strong foundation in his home country; he has been nominated for Triple J’s Unearthed Artist of The
Year, has three tracks ARIA certified Gold, was featured on fellow Australian artist Hayden James’ 2022 album
LIFTED as well as hit the stage as his 2022 tour support, and has performed at multiple iconic Australian festivals
including Splendour In The Grass and Beyond the Valley. Now, he looks to spread his reach even further across the
globe.
In 2024, Boo Seeka released a two track EP with Boy & Bear which he then toured with them across the US & Canada. He also released his third studio album,
"Midnight Highlight", under Kygo's Palm Tree Records. He also launched his renowned food page, Food Seeka,
which has gained a strong following. Boo has been building his reputation globally with these accomplishments,
adding to his 145 million total streams, ARIA Gold certifications, and multiple sold-out Australian headline tours. | | MS62263 | |
| Showcase | Calle 24 | Mala Vida | Mala Vida | Latin | 22:00 | 22:40 | Diego Millán, known professionally as Calle 24, is an emerging artist and composer from Ciudad Cuauhtémoc, Chihuahua. Combining traditional Mexican music with urban influences, he has captivated audiences with his unique sound and exploration of various subgenres. Since signing with Street Mob Records, his 2022 hit El Carrito marked a turning point in his career, showcasing his potential in contemporary regional Mexican music.
A key collaboration with Fuerza Regida on Qué Está Pasando brought commercial success, trending in Mexico and the U.S. and solidifying his position on international charts. Calle 24 made his festival debut at ARRE Fest 2024, further expanding his reach, and has been nominated for Breakthrough Artist of the Year at the 2025 Premios Juventud.
Calle 24’s music, including hits like Qué Onda?, El Carrito, and Negro Como La Pantera, reflects his fresh approach to the genre. His latest album, Ondeados (December 2024), showcases his versatility and emotional depth, offering fans a deeply personal connection through his lyrics and rhythms. With a bright future ahead, Calle 24 continues redefining the boundaries of Mexican music. | | MS61563 | |
| Screening | Descendent | Alamo Lamar | Alamo Lamar 2 | Narrative Feature | 22:00 | 23:32 | Set in present-day Los Angeles, DESCENDENT follows Sean Bruner, a school security guard who is haunted by childhood trauma while preparing for the birth of his first child with his wife, Andrea. After a beam of light appears in the sky during a late-night shift, Sean wakes up in the hospital with an inexplicable talent for vivid, unsettling drawings of extraterrestrials and desert landscapes. As his visions blur the line between dreams and reality, Sean’s grip on sanity unravels. With time running out, he must confront his fears to escape his family’s tragic legacy. | Peter Cilella | FS18316 | |
| Screening | Descendent | Alamo Lamar | Alamo Lamar 7 | Narrative Feature | 22:00 | 23:32 | Set in present-day Los Angeles, DESCENDENT follows Sean Bruner, a school security guard who is haunted by childhood trauma while preparing for the birth of his first child with his wife, Andrea. After a beam of light appears in the sky during a late-night shift, Sean wakes up in the hospital with an inexplicable talent for vivid, unsettling drawings of extraterrestrials and desert landscapes. As his visions blur the line between dreams and reality, Sean’s grip on sanity unravels. With time running out, he must confront his fears to escape his family’s tragic legacy. | Peter Cilella | FS18318 | |
| Showcase | Desire [DJ set] | Speakeasy | Speakeasy Kabaret | DJ | 22:00 | 23:20 | Desire is an electronic band and DJ project known for crafting cinematic soundscapes and irresistible dance-floor anthems. Led by enigmatic frontwoman Megan Louise, the band has become synonymous with dark romance, hypnotic synths, and haunting melodies. Drawing inspiration from Italo disco, Giallo films, and vintage romance comics, Desire’s music blurs the line between fantasy and reality, creating dreamlike narratives of love and mystery.
Their breakout hit Under Your Spell, featured in Nicolas Winding Refn's Drive, catapulted them to international acclaim. Desire’s signature sound combines retro analog warmth with futuristic beats, a style perfectly suited for both live performances and DJ sets that take listeners on a journey through time and sound. As a DJ, Megan Louise channels Desire’s eclectic influences, mixing classic synthwave, disco noir, and cutting-edge electronic music into sets filled with intrigue and emotion. | | MS63097 | |
| Showcase | Finn Forster | Empire Control Room & Garage | Empire Control Room | Singer-Songwriter | 22:00 | 22:40 | Independently featured on BBC Radio 2, Channel 4’s Sunday Brunch and picked as a ‘BBC Introducing One To Watch’ artist, Finn then signed to Interval Records (Universal/EMI North) and Jon Ollier (One Fiinix Live) in 2024. He has supported the likes of Rag n Bone Man, Bastille, The Reytons, The Lottery Winners and Newton Faulkner.
An advocate for inspiring more arts and culture in his hometown, Finn Hails from the industrial town of Middlesbrough in the North East of England and his songs come from places of real truth, deliver anthemic melodies and shine light on the trials and tribulations of his youth told through captivating vocals.
His upcoming 2025 EP ‘EMBERS’ is themed around Finn’s drive and determination, reminiscent of an Ember which can be both the end of an intense fire, and the beginning of a small flame depending on the moment. The singles Long Nights, Feels Like, Broken Game and Fading cover themes of strength, heartbreak, persistence and failure, and are accompanied by four videos, each intertwined as the story unfolds to create one longer short film.
EMBERS is set for release in May 2025. | | MS61381 | |
| Showcase | Jasmine Wesley | Stephen F's Bar | Stephen F's Bar | Singer-Songwriter | 22:00 | 22:40 | Jasmine Wesley is a Dominican-American singer-songwriter whose music blends acoustic, moody vibes with a Latin twist. Writing in both English and Spanish, she explores themes of healing, identity, and self-discovery. Her latest project, Nostalgia, reimagines classic songs in a Spanglish style, while her upcoming EP, Tinted Blue, will feature original music that dives even deeper into her journey of facing herself and embracing every part of who she is. Through her music, Jasmine creates a space where listeners can feel seen, understood, and connected. | | MS61199 | |
| Showcase | John Francis Flynn | St David's Historic Sanctuary | St David's Historic Sanctuary | Folk | 22:00 | 22:40 | John Francis Flynn is a singer and multi-instrumentalist who creates contemporary music using traditional and folk material.
He masterfully unpicks traditional songs and rearranges them with an emotional force. They float in a surreal space between the past and the present, the analog and the digital, between love and tragedy..The unconventional use of instruments and jagged arrangements gives the work a magnetism by drawing you into its curious orbit of experimental folk.
His latest album, Look Over The Wall, See The Sky, was released on Rough Trade imprint, River Lea, and is a powerful re-imagining of traditional Irish music: immersive, hopeful and free. | | MS62603 | |
| Showcase | KAP BAMBINO | Rivian Park | International Nights at Rivian Park | Avant / Experimental | 22:00 | 22:50 | Kap Bambino is an electronic musical duo from Bordeaux, France. The group is known for Caroline Martial's wild vocals and Orion Bouvier's electronic . The group is also known for their exciting live performances, thus them being a part of the festivals SXSW, Dot to Dot , Martial formed the group's own independent label, "wwilko". They have been featured in NME, Another Magazine, Dummy Mag and Dazed & Confused. Additionally, the group was featured in Matt Irwin's film for Armani Exchange. Caroline was listed among the "hottest young models .. in London and New York." The group has independently toured all over Europe, Japan and Latin America. In 2009, they were a part of SXSW, and their single "Dead Lazers" made BIGSTEREO's charts for top downloads, placed number 8. They released their most recent album Devotion, which was critically well received. Now they're back with a savage and wild new album under their belt to be released on Cleopatra Records on March 2025. | | MS61851 | |
| Showcase | Laura Cheadle | Victory Grill | Victory Grill | Funk | 22:00 | 22:40 | Laura Cheadle & The Girls are an all girl band spreading joy with their fun Pop/Soul Sounds! We advocate for women everywhere and the LGBTQ+ community!
Philadelphia’s own Laura Cheadle has won numerous awards and performed on stages from NYC to London, appeared on 6ABC’s “Tuned In” the “NBC 10” Show, and more. Laura was recently featured in Curve Magazine, named one of “100 Women We Love” in Go Magazine, and declared a “Super Woman” in South Jersey Magazine. As Traveler Guitar’s newest Brand Ambassador, Laura Cheadle + The Girls’ debut EP is highly anticipated! Laura and her music is also featured in the Tribeca Film Festival selection ‘They’re Here’. After recently appearing on the CBS show ‘Raid The Cage’, she has become an advocate for strong women and the LGBTQIA+ community.
Laura Cheadle has opened for/shared the stage with The Jonas Brothers, Sister Hazel, The Spin Doctors, Average White Band, Felix Cavaliere’s Rascals, Kasim Sultan, John Oates/Hall and Oates, Terrance Simien, Peter Tork of The MONKEES, Garland Jeffreys, Constantine Maroulis, Ryan Cabrera, Derek Forbes, The Stars From The Commitments, John Sebastian, Marc Broussard, Robert Randolph & The Family Band. | | MS62817 | |
| Showcase | Loverman | The 13th Floor | The 13th Floor | Singer-Songwriter | 22:00 | 22:40 | Loverman is the solo project of Anglo-Belgian artist James de Graef. On his debut record – simply titled “Lovesongs” – the deep-voiced songwriter reveals himself in a minimalist formula, where the guitar accompanies his twilight poetry. Following in the footsteps of Leonard Cohen and Nick Cave, Loverman evolves in a world of chiaroscuro, and delivers songs that are inhabited by an idea of timelessness. With its uncomplicated yet enveloping atmosphere, and the stirring emotions it unlocks as it travels between love’s joyous highs and its dark side, Lovesongs proves to be a true feast for the heart, mind and soul. What’s not to love? | | MS62154 | |
| Showcase | MADELEINE | The Velveeta Room | The Velveeta Room | Jazz | 22:00 | 22:40 | In the two years since the release of her debut project 'Colour Me', MADELEINE has been quietly developing her sound. After revealing her new sonic palette with singles 'Hold Her' & 'See Me Too', she's now ready to share her 'Sun Daughter' EP.
An emerging player in the nu-jazz and UK soul scene, MADELEINE is a singer, songwriter and producer taking influence from the progressive electronics of Flying Lotus and Kiefer, whilst showcasing the tuneful sensibilities of songwriters Lianne La Havas and Stevie Wonder. With support already from Jazz FM, BBC Introducing and WordPlay, she's also a celebrated session musician, touring the world as keyboardist for the likes of Arlo Parks, Poppy Ajudha and Kwaku Asante. The influences of those travels can be heard across 'Sun Daughter', which provides snapshots of the sonics of late night drives across the USA set against naturalistic imagery and soulful, jazz-tinged songwriting. | | MS61061 | |
| Showcase | Maruja | Palm Door on Sixth | British Music Embassy @ Palm Door on Sixth | Rock | 22:00 | 22:30 | Artists in the truest sense of the word, Maruja’s ferocious combination of punk, harsh noise, and transcendent cosmic jazz is
fast marking them out as one of the most exciting new acts in the UK. The years spent relentlessly honing their craft are paying off in style, driven not just by passion but rather an all-consuming need to create and perform with a visceral intensity, they are both electrifying and terrifying. Their breathtaking live show has seen the band selling out Supersonic in Paris, The Temple in Athens, Camden’s Underworld and an entire UK tour. Maruja’s debut EP ‘Knocknarea’ ended last year as the No.1 rated EP on RateYourMusic, whilst Anthony Fantano included the release in his 2023 Top 3 EPs. Recent EP ‘Connla’s Well’ is a 5 track collection and the definition of a body of work. Lead single ‘Invisible Man’ garnered support from 6 music, with both a playlist and Maida Vale session. Now having released the huge 'Break The Tension', the band have embarked on a mammoth 45 date UK/European Tour. They will make their US debut in March 2025. | | MS61023 | |
| Showcase | o'summer vacation | Chess Club | Chess Club | Punk | 22:00 | 22:40 | Formed in Kyoto in 2010.
After a member change, the base was moved to Kobe. Current members are mikiiii(bass), Ami(vocal) and Date(drums).
Although a guitarless trio, the band's eccentric sound and unusual arrangements have been likened to the influences of lightning volt, This Heat and Melt Banana.
2021 Signed a contract with UK-based DAMNABLY RECORDS, to which Otoboke Beaver and Shonen Knife belong, and released their first album, Wicked Heart.
2023 Invited by Markus Acher (a.k.a THE NOTWIST, 13&God, etc.), the most important figure in German indie rock, to tour seven German cities.
In the same year, they performed at the ALIEN DISKO FES in Munich again.
They performed with Juana Molina and other artists from all over the world and received three encores in front of an audience of over 1000 people.
In 2024, the band will tour Europe, visiting three countries.
Their second album, mixed and produced by Shinji Masuko(a.k.a BOREDOMS,DMBQ),watchman (a.k.a. COALTAR OF THE DEEPERS, MELT BANANA), was released in October 2024 on the German label Alien Transistor in cooperation with the renowned electronica label morr music. It was released on Alien Transistor. | | MS60987 | |
| Showcase | The OBGMs | Swan Dive | Swan Dive Patio | Punk | 22:00 | 22:40 | The OBGMs fuse punk, rock, and hip-hop into an electrifying sound that's garnered critical acclaim for "The Ends." Known for their ferocious live performances, they've shared stages with heavyweights like Death From Above, PUP, and Alexisonfire. Their explosive energy and genre-defying approach make them a force to be reckoned with, poised to leave an indelible mark on the music scene and captivate audiences worldwide with their raw, unapologetic style. | | MS61412 | |
| Screening | One More Shot | Violet Crown Cinema | Violet Crown Cinema 2 | Narrative Feature | 22:00 | 23:28 | New Years Eve. 1999. Minnie discovers a bottle of time travelling tequila. Each shot takes her back to the start of the night - giving her a bottle’s worth of shots to win back her old flame Joe, and change the course of her millennium. | Nicholas Clifford | FS18825 | |
| Screening | One More Shot | Violet Crown Cinema | Violet Crown Cinema 4 | Narrative Feature | 22:00 | 23:28 | New Years Eve. 1999. Minnie discovers a bottle of time travelling tequila. Each shot takes her back to the start of the night - giving her a bottle’s worth of shots to win back her old flame Joe, and change the course of her millennium. | Nicholas Clifford | FS18826 | |
| Screening | One More Shot | Violet Crown Cinema | Violet Crown Cinema 1 | Narrative Feature | 22:00 | 23:28 | New Years Eve. 1999. Minnie discovers a bottle of time travelling tequila. Each shot takes her back to the start of the night - giving her a bottle’s worth of shots to win back her old flame Joe, and change the course of her millennium. | Nicholas Clifford | FS18823 | |
| Screening | One More Shot | Violet Crown Cinema | Violet Crown Cinema 3 | Narrative Feature | 22:00 | 23:28 | New Years Eve. 1999. Minnie discovers a bottle of time travelling tequila. Each shot takes her back to the start of the night - giving her a bottle’s worth of shots to win back her old flame Joe, and change the course of her millennium. | Nicholas Clifford | FS18824 | |
| Showcase | Radio Free Alice | Mohawk | Mohawk Outdoor | Rock | 22:00 | 22:40 | “I can’t eat you, I can’t fuck you, so why the fuck would I come?”
Those were the parting words of Brian Jonestown Massacre frontman Anton Newcombe to Radio Free Alice’s band members. Hobbling over to the band tequila in hand as the band finished the early set of their Sydney residency at Newtown’s The Duke, the wiry icon offered words of praise.
At the vanguard of a new wave of high energy guitar rock and fast emerging as one of Australia’s most exciting young bands, Melbourne 5-piece Radio Free Alice released their first two EPs Radio Free Alice and Polyester.
With an operatic swagger angular guitar driven sound, the Melbourne group emerged with an art school musical palette, painted from a suburban Australian canvas.
Having received support from triple j, FBi and 3RRR, the band have opened for The Killers, Royel Otis and Sorry. The band’s captivating live show saw them emerge from Brisbane’s BIGSOUND showcase and SXSW Sydney as one of the breakout artists for 2024, and backed up by NME who included them in their NME 100 list for 2025. | | MS62046 | |
| Showcase | RayBurger | Coconut Club | Coconut Club Rooftop | Electronic | 22:00 | 23:00 | RayBurger is an EDM producer and DJ from Dallas, Texas. His sound blends together EDM and Latin music bringing a fresh energy to the already energetic genres. He has built a loyal following from his dynamic DJ sets and his music has been supported by some of the biggest acts in dance music including Deorro, Diplo, and Valentino Khan.
RayBurger is no stranger to keeping audiences entertained. In January 2022, he uploaded a remix of Sabor Kolombia's "Bota y Tambo” to SoundCloud. The song began trending on TikTok immediately and was officially released, alongside Sabor Kolombia, on all music platforms just one month later. The remix has amassed over one million plays across streaming platforms and millions of impressions on TikTok.
In 2024, RayBurger released merengue-club infused single "MELON," as well as "Club Hamburguesa Vol. 3," his third EP on Group Chat Recordings, which were showcased to crowds during his performances at music festivals “La Onda” by BottleRock in Napa, CA and “Carne Asada Fest” in Dallas, TX. | | MS61992 | |
| Showcase | Somebody Someone | Continental Club | Continental Club | Pop | 22:00 | 22:40 | Somebody Someone is an alt-pop artist based in Austin, TX. Their songs invite listeners to ponder identity, belonging, and the fluidity of reality -- or just get hooked on a perfect pop chorus.
American Songwriter premiered their debut track, “Better”, calling it “spellbinding” and “riveting.” "With an entrance like their single and video for ‘Better,’ Somebody Someone is well on their way to building a name for themselves," declared Ghettoblaster. New Noise called it "a stunning yet subtle piano ballad that’s notable for its raw emotion and powerful vocal performance.” The artist’s debut single was quickly picked up and put into rotation at KUTX, a rare move for a station that favors indie-rock anthems to piano ballads, and further evidence of the power of this particular song and recording. | | MS61296 | |
| Showcase | Sophie Castillo | Rozco's | Rozco's | Latin | 22:00 | 22:40 | | | MS61775 | |
| Showcase | Sunna Margrét | Central Presbyterian Church | Central Presbyterian Church | Pop | 22:00 | 22:40 | Of Sunna Margrét’s debut album ‘Finger on Tongue’, The Quietus said “Oddball Icelandic pop packs a dense punch, heavy with ideas” as well as featuring it as one of their ‘Albums of the Year So Far’ back in the summer. Drawing from influences such as CAN, Suzanne Ciani & PJ Harvey, Sunna’s music has received enthusiastic support from the likes of Paper Magazine, American Songwriter, The Line of Best Fit, KEXP, KCRW, Under The Radar, BBC 6 Music, Radio X & Soho Radio.
Sunna Margrét played The Great Escape earlier in 2024, most recently at Iceland Airwaves and at ESNS in January 2025. Sunna’s performance has been described by The Line of Best Fit as “Spacey, dramatic, rhythmically hypnotising”. Paste Magazine noted “I’ll not soon forget Margrét’s kaleidoscopic, unearthly show” while featuring her as one of their ’10 Best Acts We Saw At Iceland Airwaves’. Additionally she is a 2024 highlight for legendary KEXP presenter Kevin Cole, having filmed a in-studio KEXP session earlier in the year. | | MS62067 | |
| Party | SXSW 2025 Film & TV Intermission Party | ZACH Theatre | ZACH Theatre | Party | 22:00 | 01:00 | Come and celebrate this year’s Film & TV festival winners at the Film & TV Intermission Party Presented By Epidemic Sound! Live from the Zach Theatre, enjoy an immersive sound and visual experience with special guest performances by our artists.
https://go.epidemicsound.com/events/sxsw25/
To ensure a safe and enjoyable experience for all our guests we kindly ask that you follow our bag policy for this event. For security reasons only small bags are permitted inside. Large bags, backpacks, and luggage are not allowed. | | OE45299 | |
| Showcase | Tommy Newport | Antone’s | Antone’s | Rock | 22:00 | 22:40 | Tommy Newport is a British-American singer known for his infectious falsetto-steeped indie anthems. He first garnered buzz with his 2018 debut, 'Just To Be Ironic', while he was still a teenager. Newport continued to develop his sound, releasing 2019's 'Tommy Gun' EP and 2021's 'Ultra Mango' EP and 'Liquid' EP. Fresh off the heels of his debut Lollapalooza performance, he released his new album 'Mister Domino' in 2024. He's received plenty of critical acclaim along the way from The FADER, Complex, Hypebeast, High Snobiety, Pigeons & Planes, PAPER, Lyrical Lemonade, COLORS & more. Tommy's already toured extensively across North America & Europe, been championed by legendary tastemakers like Zane Lowe, Elton John & Giles Peterson, and collaborated with Grammy nominees EARTHGANG. Tommy also recently featured on "Red Sky", a fan favorite on 21 Savage's latest album 'American Dream', and "Comes & Goes" on BigXThaPlug's new album 'Take Care'. | | MS61670 | |
| Showcase | Tunnel | Low Down Lounge | Low Down Lounge | Rock | 22:00 | 22:40 | Natasha Janfaza and her band are big on the idea of not giving a shit. This doesn’t mean they’re spray-painting the anarchy symbol on their bedroom doors - rather, they’re unafraid of doing something that might make them seem corny. That too-muchness is a terrifying thing, but it’s at the core of Janfaza’s spirit, and it’s bled all the way out onto her band Tunnel’s EP, Vanilla, too.
Janfaza’s cues are normal enough in the indie world: she’s got a lot of Bilinda Butcher’s dreamstates and even a smear of Liz Phair’s whiplash – but the ambitions she yanks out of them aren’t. Her references exist because she cares for how these lodestars reframed what it meant to feel naked inside a pop framework.
All of this emotional wayfaring comes from the fact that Janfaza’s so disciplined by trade. She’s a classically-trained violinist, shifting neatly into the Washington, D.C. punk scene (the album features Fugazi’s Brendan Canty on drums). So her forensic attention to detail, her yen for unusually cinematic lyrics, her addiction to giving all of facets their due instead of robbing herself of any emotion - it’s the runoff of a mind plunging headlong into more unafraid-to-go-there modes. | | MS61316 | |
| Showcase | UNIVERSITY | Elysium | Elysium | Rock | 22:00 | 22:40 | UNIVERSITY are three—well, four, if you count the one pulling the strings—inquisitive souls bound by fate (and maybe “time travel,” if you ask them quietly). This Crewe-based band dives into life’s existential quirks, exploring adolescence, self-identity, and a touch of mania. Their music is “like getting punched by a gorilla but cuddled after,” blending influences like Nouns, Hella, and Cypress Hill into a patchwork of vintage-futuristic textures.
Hailing from a northern English railway town, UNIVERSITY channel the monotony and challenges of small-town life into an “explosion of energy” (NME). Inspired by everything from midwest emo to UK grime, they craft a cathartic mix of emo, punk, and hardcore—a restless anthem for a generation navigating chaos. | | MS61822 | |
| Showcase | Wave Chapelle | Marlow | Marlow | Hip-Hop / Rap | 22:00 | 22:40 | Wave Chapelle is a hip-hop artist from the north side of Milwaukee who grew up on the sounds of Kanye West, Jay-Z, and Drake. In 2013, Wave made his debut with the mixtape "It’ll All Make Sense Soon", and in early 2014 he was discovered by Yo Gotti, who quickly signed him to his CMG record label. Wave decided to go independent in 2017, and he's been putting out a steady stream of high quality music ever since. In the fall of 2022, he partnered with the Milwaukee Bucks to become one of their official ambassadors, which has led to his music being played at home games and him performing in front of Bucks fans at Fiserv Forum on multiple occasions. His newest project, "In Mode", came out in early February. Wave is one of Milwaukee's best, and in the last year he's shared the stage with artists like Lil Uzi, Mariah The Scientist, and Atmosphere. | | MS62321 | |
| Showcase | Ximena Soto | Vaquero Taquero | Vaquero Taquero | R & B | 22:00 | 22:45 | Ximena Soto is a Mexican singer and songwriter who was born and raised in the city of Monterrey, Nuevo León, Mexico, where she discovered her love and passion for music from an early age. Throughout her life, Ximena has proven to be a multifaceted person, willing to explore and create different sounds in the music scene.
In 2020, Ximena made her big debut in the music industry, capturing the attention of listeners and critics alike. His musical style encompasses a variety of genres, including R&B, Hip-Hop, Pop and Alternative. His artistic approach is based on his emotional connection with music and his ability to reflect the experiences and situations he encounters in his daily life. | | MS61767 | |
| Showcase | Los Eclipses | Shangri-La | Shangri-La | Electronic | 22:10 | 22:50 | Los Eclipses is a Franco-Mexican duo formed by French singer Eva de Marce and Mexican musician/producer Dan Solo.
The frenetic combination of styles between its members creates a sonorous layer full of contrasting nuances: from light to darkness, from melancholy to euphoria, from calmness to party.
Dan's vast experience in production, as well as Eva's enigmatic and charming voice, come together to create a project that has captured a lot of attention from audiences and media in just one year since its creation. In this short time, the project has mainly performed at festivals and clubs in Mexico, sharing the stage with artists such as Röyksopp, La Femme , Polo & Pan , Charlotte Adigéry, Moodymann, Buscabulla, The Whitest Boy Alive to name a few. | | MS63022 | |
| Showcase | Daily Worker | Zilker Brewing | Zilker Brewing | Rock | 22:15 | 22:45 | Daily Worker is the solo project of Cotton Mather guitar hero Harold Whit Williams, along with seasoned ATX sidemen Steve McCarthy (drums), Marty Hobratschk (bass), and multi-instrumentalist Jon Bookout. With multiple albums/EPs out, the live band unapologetically flexes classic rock muscles and serves up sweet hooks, all the while delivering rabble-rousing shows that promise power pop hope for the working folk.
"Harold Whit Williams is aiming to take the throne from Glenn Donaldson
for most prolific songwriter in the underground pop scene."
--Austin Town Hall
"Mid-period Beatles and Byrds, Wilco at their lightest, the Stones
at their brightest"
--PopMatters
"Hissy sonics and huge hooks...sharp, smart lyrics"
-- Bandcamp's New and Notable
"An absolute jackpot of jangle pop"
-- KUTX Song of the Day
"Addiction guaranteed"
-- Turn Up The Volume | | MS61469 | |
| Showcase | Erick the Architect | Empire Control Room & Garage | Empire Garage | Hip-Hop / Rap | 22:15 | 22:55 | | | MS62470 | |
| Screening | Trash Baby | Alamo Lamar | Alamo Lamar 5 | Narrative Feature | 22:15 | 23:55 | The year is 2003 and it’s another sweltering summer in Pine Park. After an unexpected run-in with the cool girl next door, Stevie (12) finds herself befriending trail park queen and neighbor, Edie (20).
Swirling in a new world of puberty, boys, and drinking, Stevie is convinced it is time to leave childhood behind in exchange for new friends and a world she has long romanticized.
That is until the reality of her new found idol’s life which contains fractured experiences of motherhood, corrupted innocence, and a world of violence starts to bleed into the frame. Soon Stevie must decide if she is truly ready to let innocence go or choose to embrace childhood while it lasts. | Jacy Mairs | FS18428 | |
| Screening | Trash Baby | Alamo Lamar | Alamo Lamar 6 | Narrative Feature | 22:15 | 23:55 | The year is 2003 and it’s another sweltering summer in Pine Park. After an unexpected run-in with the cool girl next door, Stevie (12) finds herself befriending trail park queen and neighbor, Edie (20).
Swirling in a new world of puberty, boys, and drinking, Stevie is convinced it is time to leave childhood behind in exchange for new friends and a world she has long romanticized.
That is until the reality of her new found idol’s life which contains fractured experiences of motherhood, corrupted innocence, and a world of violence starts to bleed into the frame. Soon Stevie must decide if she is truly ready to let innocence go or choose to embrace childhood while it lasts. | Jacy Mairs | FS18430 | |
| Showcase | LYNN | Lefty’s Brick Bar | Lefty’s Brick Bar | Hip-Hop / Rap | 22:20 | 23:00 | LYNN is a 23-year-old artist from Birmingham, Alabama, making waves in the Hip-Hop/Rap and R&B scene. Her music is all about owning the moment, showcasing the power of women through bold, unapologetic rap bars, while also hitting us with those smooth, soulful R&B vibes.
Though she’s just getting started, LYNN has already made a big splash, earning the title of “Bama Hip-Hop/Rap Female Artist of the Year” at the 2022 Alabama Music Awards. She’s all about breaking boundaries and creating a space for herself in the industry while uplifting her community along the way. With her unique sound and unstoppable energy, LYNN is on a mission to inspire and pave the way for others, all while cementing her place as one of the freshest voices in the game. | | MS61356 | |
| Showcase | Zamaera | Las Perlas | Las Perlas | Hip-Hop / Rap | 22:20 | 23:00 | Zamaera, a versatile rapper and singer-songwriter from Subang Jaya, Malaysia, began her entertainment journey at age 9 as a children's TV host. Her passion for storytelling led to songwriting, and by 2013, she featured on the "Havoc" album by Malaysia's hip hop pioneer, Joe Flizzow. In 2016, Zamaera was the only female finalist in the Red Bull Blend Cypher rap battle, solidifying her position in the industry.
Her 2017 debut single, "Helly Kelly," marked her entry into the Malaysian hip-hop scene, and she later signed with Lakefront Records. Her EP *Z vs Z* led to opening for major artists like Masego, SZA, and Vince Staples. In 2019, her hit "Get Munni" with Lil Asian Thiccie gained significant traction which led to her feature as a main host in YO!MTV Raps Asia.
Zamaera's passion for empowering women culminated in founding Mean Malaya Entertainment and organizing Southeast Asia's first all-female music festival, Queendomfest, in 2023. Aligning in the footsteps of Doechii, Erykah Badu and Doja Cat, she is set to redefine her sound, blending techno, baile funk, hip hop and rnb and is poised to take the music world by storm, with a fresh new sound in 2025. | | MS61154 | |
| Showcase | Campfire Social | The Creek and the Cave | The Creek and the Cave | Rock | 22:30 | 23:00 | FFO - Intoitoverit, Death cab For Cutie, Modern Baseball, Frightened Rabbit, The Get Up Kids, The Beach Boys
Campfire Social are a constantly evolving 12 legged gang of friends that can mine the best bits of The Weakerthans, Los Campesinos! or The Get Up Kids from song to song. Or all at once. Depending on their mood.
Masters of the introspective, listen-to-while-looking-out-of-a-rain-streaked-train-window heartstring pulling anthem, their songs can flick a switch between 80s UK kitchen sink indie to 2000s Midwest Emo in a broken heartbeat.
Having cut their teeth performing on a cruise ship sailing the Mediterranean Sea for Belle & Sebastian’s festival ‘The Boaty Weekender’ then hopping straight back on the bus to embark on their first German tour. Some exciting things were postponed due to Covid-19 including SXSW 2020.
Their debut album was released in August this year 2024
The band has received some well-deserved recognition from some influential names in the UK DIY music scene. Featured on the end of year round ups of Adam Walton (BBC Wales), Rock Current (podcast) and Drunk on Music (Blog), a live session with Janice Long and further BBC 6 music plays. | | MS61091 | |
| Showcase | Carpetman | Cuatro Gato | Cuatro Gato | Blues | 22:30 | 23:00 | Carpetman is a mysterious young artist known for performing under a signature carpet mask. Blending house and blues, his music experiments with diverse sounds, creating a unique auditory experience.
Initially gaining attention with his TikTok covers of popular songs, Carpetman’s career skyrocketed when his original track Feel So Cold went viral. The hit now boasts over 22 million views on YouTube and more than 22 million streams across platforms.
His live presence is just as impactful - his first solo ticketed show was a sold-out triumph, cementing his status as a rising star. Carpetman now enjoys a monthly listener base of 800K+ global fans on Spotify and has surpassed 70 million streams across major platforms.
With a growing fan base and electrifying performances, Carpetman is poised to captivate audiences worldwide. | | MS61305 | |
| Showcase | Cayuga All Stars | Hotel Vegas | Hotel Vegas | Latin | 22:30 | 23:10 | Cayuga All-Stars is a Dallas tx based party band playing a mix from Cumbia and other styles like latin music. Formed by Cesar Vargas with help from Champ Cantu and the barrio. | | MS61642 | |
| Showcase | Graham Reynolds | Cooper's BBQ | Cooper's BBQ | Classical | 22:30 | 23:10 | Called “the quintessential modern composer” by the London Independent, Austin-based composer-bandleader-improviser Graham Reynolds records and performs music for film, theater, dance, rock clubs, and concert halls. He recently scored Richard Linklater’s Hit Man (Netflix) with Glen Powell and Adria Arjona, Happy Jail (Netflix), Stop Hitting Yourself (Lincoln Center Theater), Out of Her Mind (BBC), Grimm Tales (Ballet Austin), and a multi-year commission from Ballroom Marfa, The Marfa Triptych, culminating in his Creative Capital Award winning project Pancho Villa from a Safe Distance. Amidst his many other projects, Graham also serves as the Artistic Director of the new music focused non-profit Golden Hornet. In 2020, Graham signed with London-based record label Fire Records and released his original score for Alfred Hitchcock’s silent classic, The Lodger. His most recent release with Fire, Music for Prophet (Parts 1-4), dropped earlier this year, offering a glimpse into a forthcoming full-length solo album slated for release in 2025. | | MS61054 | |
| Showcase | Hanorah | Saxon Pub | Saxon Pub | R & B | 22:30 | 23:15 | Searching. Playfulness. Rediscovery of the once known. These thoughts permeate through Hanorah’s creative impulse. The multidisciplinary Canadian artist, chiefly known for her powerful emotive voice, transforms the old into the new as she charts waters at once familiar and unknown. Weaving influences from RnB, rock, and shoegaze, she’s ready to redefine what soul music can be, exploring new sonic landscapes as she creates something both fresh and timeless. Her new EP entitled 'Closer than Hell' is out in spring 2025. Listeners can catch an early feel through the single 'Matty'. | | MS61917 | |
| Showcase | Principe Q | Mala Fama | Mala Fama | DJ | 22:30 | 23:20 | Svani Quintanilla, known by his stage name Principe Q, is the visionary behind Screwmbia—a modern twist on cumbia that blends its signature rhythms with trap drums and slowed-down beats. He pioneered this genre alongside DJ King Louie as part of the duo Royal Highness. Honoring his family’s musical legacy, he continues the innovation once championed by his aunt, Selena Quintanilla-Pérez, in the ’80s and ’90s.
Following in the footsteps of his father, A.B. Quintanilla III, Principe Q has dedicated himself to producing and shaping fresh sounds for rising artists. Since adopting his moniker in 2012, he has performed as a DJ across the country, contributing to Houston’s flourishing cumbia scene as part of the Bombon collective. His work with Royal Highness led to performances at major festivals in Mexico, including Ceremonia and EDC Mexico. In recent years, he has graced the lineups of renowned events like Bonnaroo, Boiler Room, and EDC Orlando, cementing his place as a key force in the evolution of modern cumbia. | | MS62789 | |
| Showcase | Ribbon Skirt | Swan Dive | Swan Dive | Punk | 22:30 | 23:10 | Ribbon Skirt is a post-punk/art rock band from Montreal, Quebec (FKA Love Language). Fronted by Anishinaabe singer Tashiina Buswa, the band has performed at major festivals across North America, including Sled Island, Sappyfest, SXSW, New Colossus, and Pop Montreal, sharing the stage with acts like Dehd, Ombiigizi, Marnie Stern, and Enumclaw. Ribbon Skirt is currently finalizing their debut album, set for release in 2025, produced by Scott Munro (Preoccupations). The album, mixed by Greg Saunier (Deerhoof), marks a shift towards a darker, more introspective sound, exploring themes of memory, grief, and Buswa’s connection to her Indigenous identity. | | MS61257 | |
| Showcase | T Mulla | Flamingo Cantina | Flamingo Cantina | Singer-Songwriter | 22:30 | 23:00 | T Mulla epitomises feel-good music, a true all-rounder providing a fusion of melody as well as rap across a range of genres such as Afroswing, Dancehall, RnB, Rap, you name it.
The British-Congolese hook specialist is a true reflection of his cultural influence growing up in Hackney. Whether it’s a mellow, romantic riddim for the ladies, or a party anthem for the clubs, that Afro-Caribbean blend and street culture oozes through.
Since bursting onto the scene with his solo single ‘Dollar Pound Cake’(20M+ streams), T has gone on to release Droptop featuring Hardy Caprio, racking up over 35 Million streams and going silver in the UK in 2023. His debut EP Glass of Wine (2022) is a perfect example of this.
With Mulla alluding to a sequel and a jam-packed 2024, the TeamMulla community should expect a powerful run of bangers ahead. | | MS62805 | |
| Showcase | Astros de Mendoza | Hotel Vegas | Hotel Vegas at Volstead | Latin | 22:40 | 23:20 | Astros de Mendoza was formed in October 2012 by Alan Olivas "Olmont" and Diego H. "D2000" while exploring a huge variety of tropical, organic and electric sounds from around the world.
With the experience acquired over the years producing remixes and re-edits of iconic songs, Astros de Mendoza consolidates its trajectory by creating and incorporating original songs into its shows, mixing electronic sounds with a great diversity of musical instruments played live.
Since the release of their first material, they have had the support and global broadcasting of countless musicians, DJs, and producers worldwide, facilitating the recognition and good acceptance of the duet on the most important stages and events in Mexico, such as the RMX 212 festival (2012); Vive Latino in 2013 (considered the most important in Latin America); Mexico City's Zócalo where they played to an audience of more than 55,000 in 2014 and 2016; Careyes Art Festival (2018); Festival Trópico (2019) and Bahidorá Festival (2020), among others.
Additionally, they have toured four times in the biggest European cities such as Madrid, Barcelona, Seville, Zaragoza, Cádiz, Bilbao and San Sebastián in Spain; Lisbon in Por | | MS61757 | |
| Showcase | Levin Goes Lightly | Speakeasy | Speakeasy | Rock | 22:40 | 23:25 | Levin goes lightly would play alongside David Bowie at SO36 in the 80s and is part of the current Berlin scene, even though he doesn't live here. Berghain bouncer Sven Marquart considers him an inspiration. He appears in shiny make-up like a bird of paradise and yet remains the cool prince of darkness. Levin Goes Lightly's music is a mixture of post-punk, dream pop and synthwave. The Stuttgart-based musician (who lives in an old train wagon) began releasing music in the early 2010s and has gained attention for his atmospheric sound and melancholic lyrics. Levin Goes Lightly's music is often characterized by haunting vocals, minimalist production and atmospheric electronic elements that create an otherworldly and introspective mood. His albums such as "Neo Romantic" and "Nackt" have earned him a loyal following in the indie music scene and established him as a unique voice in contemporary German underground music. His songs alternate between the muted languages of German and English. He has been played live on the BBC by Iggy Pop and featured on Trentemøller compilations alongside The KVB, Black Marble and Slow Dive. His new album "Numb" will be released at the end of October 2024. | | MS61136 | |
| Showcase | Man/Woman/Chainsaw | Palm Door on Sixth | British Music Embassy @ Palm Door on Sixth Patio | Rock | 22:40 | 23:10 | Man/Woman/Chainsaw are Billy Ward (vocals, guitars), Emmie-Mae Avery (vocals,keys/synths), Vera Leppänen (vocals, bass), Clio Starwood (violin), Billy Doyle (Guitar), and Lola Cherry (drums).
A precociously talented band from London, who recently celebrated their 100th gig. Since their debut at 16 years old and across three self-released singles,the band have proven themselves as one of the most exciting and unpredictable young acts in the capital, both joyous and raucous in equal measures. Last year’s “What Lucy Found There” was to be their breakthrough, securing attention for the band from the likes of The Quietus, NME, The Line Of Best Fit, So Young, BBC 6 Music and more.
This November the band truly come of age with their debut EP, “Eazy Peazy”, to land on the indie taste-maker label Fat Possum Records. Recorded with Gilla Band’s Daniel Fox at Echo Zoo studio in Eastbourne, the group present us with cinematic arrangements, mauled by moments of cacophony; the band’s Billy Ward says of their writing process,“we thrive on the thin line between pretty and noisy, often trying to jump between the two-it’s that chaos that excites us.” | | MS61506 | |
| Showcase | El Combo Oscuro | Hotel Vegas | Hotel Vegas Patio | Latin | 22:45 | 23:40 | El Combo Oscuro is a psychedelic cumbia outfit hailing from the sweat-drenched discotecas of Austin, Texas.
Their sound combines the psychedelic trills of the vintage organ paired with gnarled guitar stylings and a thumping rhythm section that creates an impenetrable wall of psychedelic Latin sounds.
Since forming in 2020, they have resonated with both listeners and tastemakers alike. They have twice been nominated for Austin Music Awards’ Best Latin Act and their debut EP, Que Sonido Tan Rico, was listed at #15 in Austin Chronicle’s Top 100 Records of 2021 by music editor Kevin Curtin. Their sophomore release, Cumbia Capital, was praised by the former Chief Editor of the Austin Chronicle, Raoul Hernandez. In addition, they have performed at notable events such as SXSW, UtopiaFest, Levitation, Austin Psych Fest, Austin’s New Year, Chicha Summit and Viva Big Bend. | | MS61396 | |
| Showcase | Band of Horses | Stubb’s | Stubb’s | Rock | 22:50 | 00:00 | There might be no other band that was able to channel the generational anxiety in those early
millennial years and turn it into such powerful and inclusive art quite like Band of Horses. Band of Horses fashioned gorgeously ragged epics, Ben Bridwell’s high-flying vocals and eccentric
enunciation floating like a specter that felt like a prelude to a dream. Full of profundity, truth, and
sometimes just homespun advice on how to live, Band of Horses songs have become anthems
and touchstones for fans. Emotionally intense, both on a personal and elemental level, the songs for Band of Horses’ sixth album, Things Are Great, finds Bridwell more autobiographical than he’s ever been on record, detailing the nebulous frustrations and quiet indignities of relationship changes and what a person will do to make things right. And what you do when you can’t. Band of Horses is composed of Bridwell, longtime members Ryan Monroe and Creighton Barrett and new members Matt Gentling (of Archers of Loaf) on bass, and guitarist Brett Nash. This fresh chapter finds the band recapturing the raw emotion and unpolished punk-rock spirit of its early days. The songs on Things Are Great document the connections | | MS61676 | |
| Showcase | Pacific Avenue | Mohawk | Mohawk Indoor | Rock | 22:50 | 23:30 | Since their beginnings as local South Coast entertainers, Pacific Avenue’s trajectory has been steep, evidenced by their success on radio stations like triple j and Triple M, and an impressive streaming count exceeding 10 million on Spotify. Their acclaimed single ‘Easy Love’ set the stage for their ascendancy, leading to sold-out headline tours and prestigious festival line-ups. The album ‘Flowers’ not only celebrates the band’s artistic milestones and memories but also stands as a testament to their unity and shared experiences with fans, epitomizing the communal spirit of rock and roll
South Coast rockers, Pacific Avenue released their debut album ‘Flowers’ in 2023, leaving an indelible mark on the music industry, securing a spot as the number 1 Australian album and earning two ARIA nominations.
The album, a collection that spans the band’s half-decade journey, seamlessly blends classic rock with sweet ballads, establishing Pacific Avenue as a force that respects its roots while speaking to a contemporary audience. Harry O’Brien’s lead vocals and songwriting resonate with authenticity, channeling the band’s love for the bygone eras of the 60s and 70s into a modern-day classic. | | MS61799 | |
| Showcase | Megan Moroney | Austin City Limits Live at the Moody Theater | Austin City Limits Live at the Moody Theater | Country | 22:55 | 00:00 | | | MS62463 | |
| Showcase | 3 Pa 3 | Victory Grill | Victory Grill | Reggaeton | 23:00 | 23:40 | 3 Pa 3 está compuesto por tres jóvenes latinoamericanos; Willy El Demente, Tony El
Títere, y Caley 5star. Al combinar sus esfuerzos, han logrado cautivar a una audiencia
culturalmente diversa a través de su pasión por la música. Les ha permitido crear un
movimiento que actualmente y continuará estableciendo tendencias para las generaciones
venideras. | | MS62794 | |
| Showcase | Antony Szmierek | The 13th Floor | The 13th Floor | Dance | 23:00 | 23:40 | The past few years have been a wild ride, cutting his teeth on the Manchester spoken word scene and gaining notoriety for his seamless flow of contemporary British life, to finding the unexpected beauty in the everyday, it was the 2023 release of his single ‘The Hitchhiker’s Guide To The Fallacy’ that kicked off his meteoric ascent. Set against the backdrop of a pounding kick drum and club-ready synths, Szmierek lets loose a stream of consciousness that lays out his vision of musical vulnerability and communal escapism: “Everything’s ironic now, post-post-punk. Take me away” he says on the track. The earworming record soon found its way onto the BBC 6 Music airwaves and led Szmierek to be named an Artist of the Year by the station. There followed appearances on Later… with Jools Holland, a BBC Radio 1 Maida Vale session, multiple triumphant Glastonbury sets and a flurry of comparisons: to the pavement prose of The Streets, the poetry of John Cooper Clarke if he found himself at the Haçienda. His dancefloor-focused debut album, Service Station at the End of the Universe is set for release 28th Feb 2025, where Szmierek cements his sound as one that is distinctly his own. | | MS62392 | |
| Showcase | BAROVIER | Vaquero Taquero | Vaquero Taquero | Pop | 23:00 | 23:45 | Barovier is a 24-year-old Mexican-Italian singer-songwriter from Monterrey, and thanks to her versatility and dynamism, she has managed to cross the boundaries of music.
Barovier showed her interest and love for music at an early age, starting as a DJ at the age of 15, through music she seeks to transmit a message of empowerment.
Barovier is currently focusing her music on Experimental Urban Pop with influences such as Taichu, Emilia, Blackpink and Stray Kids. | | MS61824 | |
| Showcase | Beth McCarthy | Empire Control Room & Garage | Empire Control Room | Pop | 23:00 | 23:40 | York-born Beth McCarthy is a pop-rock artist is a leading voice in the LGBTQ+ community. Her journey kickstarted in 2021 when her song “She Gets The Flowers” exploded on the internet. Followed by her viral EP “IDK How To Talk To Girls”, which got over 80M views across platforms. The 5-track guitar driven EP accumulated tens of millions of streams, with a UK & Europe tour (over 7,000 tickets) that sold out in minutes.
Beth’s next single “Good Bi” caught the attention of millions, including Olly Alexander and G-Flip, and big BBC R1 support. She played mainstage at major UK & EU festivals, including the iconic BBC R1's Big Weekend. As well as Reeperbahn Festival, where Beth was nominated for The International Music Anchor Award 2024. Beth also supported Caity Baser, Anne Marie and MNEK earlier this year and sold out her first Australian tour!
Beth’s next project is out in the new year, with the first single “All My Friends Are Hot” releasing this December. After being nominated as "Newcomer of the Year" for Northern Music Awards 2025, the rest of 2025 is nothing but exciting, with Beth’s first US headline and a 20,000 ticket UK & EU tour, headlining at O2 Forum Kentish Town, London! | | MS61526 | |
| Showcase | Bon Enfant | Swan Dive | Swan Dive Patio | Rock | 23:00 | 23:40 | Bon Enfant is a quintet as plural as its members and horizons, for whom rock is as much a passion as a way of life. Formed at the end of the previous decade by Daphné Brissette and Guillaume Chiasson, the band - quickly joined by Etienne Côté, Melissa Fortin and Alex Burger - released their homonymous debut album in 2019. From the outset, the band's groovy pop sound borrowed from folk-rock and psych, and two years later, Diorama was even more expansive, incorporating aspects of disco, hard rock and glam rock - a convincing combination that earned them the Félix for Rock Album of the Year at the ADISQ 2022 gala. Touring Quebec, Europe and the U.K., the band continues to develop a permeable, open-minded rock sound, embracing new musical niches for the future: Demande spéciale, their third LP, was released in october 2024 on Duprince Records. | | MS61427 | |
| Showcase | Cap Carter | Stephen F's Bar | Stephen F's Bar | Singer-Songwriter | 23:00 | 23:40 | Folk-soul artist Cap Carter is a raw, unapologetic singer/songwriter who is not afraid to bare his soul. Over the past few years, he’s been connecting with global audiences by sharing his story through music - documenting chaos and beauty in ballad-esque melody and emotionally charged narratives, amassing a fanbase of close to half a million online.
Cap has built a genuine relationship with his fans. They have resonated with his stories of addiction, heartbreak, and, personal growth as well as his dedication to communicating with them.
Having supported Teddy Swims on his debut Australia and New Zealand tour, and following strong viral moments on TikTok and Instagram, Cap went on to sell out shows all over the USA in iconic venues such as the Rockwood Music Hall in Manhattan, The Continental Club, Austin and Hotel Café, West Hollywood. | | MS62735 | |
| Showcase | Carter Vail | Parish | Parish | Pop | 23:00 | 23:40 | Carter Vail is the kind of guy who can look on the bright side no matter what. Take one listen to the infectious pop-rock he’s been making since 2018 or watch his hilarious videos on TikTok or
Instagram, and you’ll find a relentless optimist who crafts inviting tunes with humor and heart.
Though the Los Angeles songwriter’s sophomore LP 100 Cowboys boasts the same tasteful and turbocharged alternative that dominates his catalog, beneath the breezy arrangements are
his most bracingly personal lyrics yet. Written following a devastating breakup, Vail channels messy, heartbroken feelings into nine galvanizing and cathartic songs. It’s as anthemic as it is compelling, all delivered with palpable, tongue-in-cheek charm. 100 Cowboys is a playful and perceptive pop-rock album about getting through a bad time. It takes its title from Vail’s infatuation with campy Spaghetti Westerns and a throwback to his time
recording country acts at his former Nashville studio.
“I like how like campy old cowboy movies are and in a lot of ways I think that's what being a musician is like,” says Vail. “You can be your own persona.” | | MS61055 | |
| Showcase | Clave Especial | Mala Vida | Mala Vida | Latin | 23:00 | 23:40 | Hailing from Salinas, California, Clave Especial has quickly risen as a dominant force in Latin and Regional Mexican music. Since signing with Street Mob Records, the group has released hits like "Rápido Soy" and "Voy Enfierrado" (certified Gold), and "Tu Coquette" with Los Dareyes de la Sierra (Platinum).
Clave Especial’s recent album "Mija No Te Asustes" debuted at #2 on Apple Music Latin Albums Chart, #2 on the Spotify USA Chart, and #3 Global , with over 600 million streams on Spotify. The album includes collaborations with top artists like Luis R Conriquez, Fuerza Regida, Los Dareyes de la Sierra, Edgardo Nuñez, and Calle 24.
Their live performances have made waves, with highlights including debuting at Arre Fest in Mexico City and opening for Fuerza Regida’s "Pero No Te Enamores Tour" and last year they headlined the Street Mob Tour with Chino Pacas and Calle 24, further solidifying their influence in the genre.
With millions of streams and high-charting hits, Clave Especial continues to push boundaries while staying true to their roots, solidifying their status as a driving force in Latin music. | | MS61564 | |
| Showcase | corto.alto | The Velveeta Room | The Velveeta Room | Jazz | 23:00 | 23:40 | Fast-emerging Scottish composer, producer and multi-instrumentalist corto.alto has been described as a traditional jazz head raised in the age of the internet. The moniker of Glasgow-based Liam Shortall, corto.alto brings a fresh perspective to a heady mix of intuitive improvisation, electronic production, broken beat bounce and bass-heavy dub.
His debut album ‘Bad With Names’ out in Oct 2023 was shortlisted for the Mercury Prize 2024. It’s an honest and iconoclastic work. challenging the boundaries of contemporary jazz Championed by Gilles Peterson, Jamie Cullum, BBC 6 Music, KCRW, Jazzwise, Fip radio in France and RRR in Australia to name a few, as well as the editorial teams at Spotify, Apple Music and Bandcamp, ‘Bad With Names’ brings together some of the UK’s finest young players, including pianist Fergus McCreadie, trumpet player James Copus, drummer Graham Costello, with the flair of a string quartet, taking the corto.alto sound in a new direction. It is also the most complete and sophisticated statement of the corto.alto sound to date– a riptide demonstration of his multi instrumental abilities. | | MS61062 | |
| Showcase | Dead Gowns | The Driskill | The Crystal Room @ The Driskill | Pop | 23:00 | 23:40 | How does one cope with the pang of desire? It’s the tender, sometimes volatile question that confronts Genevieve Beaudoin on her debut full-length as Dead Gowns, "It’s Summer, I Love You, and I’m Surrounded by Snow."
A deft lyricist with a sweeping range of poetic color and texture, Beaudoin paints her story in dark romantics, presenting a woman in the high summer of adulthood deciphering life’s capacity to fulfill desires or let them go painfully unmet. These cravings – to be touched, to be known, to have just one more encounter with someone lost to time – are a lacuna Beaudoin prods at insistently throughout the album’s twelve songs. | | MS61731 | |
| Showcase | Dune Rats | Mohawk | Mohawk Outdoor | Rock | 23:00 | 23:40 | Dune Rats embody the carefree, rebellious spirit of Brisbane’s punk rock scene. Since forming over a decade ago, Danny Beus (vocals/guitar), BC Michaels (drums), and Brett Jansch (bass) have built a global reputation with their raucous, feel-good anthems and DIY ethos. Their 2017 album The Kids Will Know It’s Bullshit debuted at No. 1 on the ARIA charts, cementing them as Aussie punk icons with hits like “Scott Green” and “Bullshit.”
2022’s Real Rare Whale earned an ARIA nomination and fueled a massive international tour across the US, Europe, and beyond. Back home, they rocked Splendour In The Grass with a viral Like A Version cover of The Angels' “Am I Ever Gonna See Your Face Again.”
Their latest album, If It Sucks, Turn It Up (2024), blends their signature energy with a polished sound, featuring tracks like “Cheapskate.” A sold-out national tour alongside FIDLAR showcased the band’s enduring charm. “We’ve been doing this for 13 years because we love it—and each other,” says Danny. With no plans of slowing down, Dune Rats keep turning it up! | | MS61118 | |
| Showcase | Edgar Alejandro | Rozco's | Rozco's | Latin | 23:00 | 23:40 | Edgar Alejandro, a 23 years old singer and songwriter born in Guadalajara, Mexico, and raised in Los Angeles, CA. He is a dynamic artist who beautifully blends Mariachi with genres like Jazz, Bossa Nova, Salsa, and Indie. Growing up in a musical family of mariachis, he was immersed in music from a young age and began composing at just 13. He launched his music project in 2021.
Edgar is skilled in playing several instruments, including guitar, vihuela, trumpet, bass, and piano. His unique sound has resonated with audiences, leading to impressive growth in his Spotify listeners from fewer than 10,000 in early 2024 to over 100,000 by year's end.
In 2024, he achieved sold out shows in Los Angeles and San Francisco, setting the stage for his first U.S. tour in partnership with Live Nation. His music has been used more than 200,000 in TikToks and Reels, accumulating more than 3 million streams.
He has a distinctive blend of cultural influences and a rich musical background, Edgar Alejandro is quickly establishing himself as a rising star, seeking to refresh sounds and bring Mariachi into the mainstream by combining classic elements with modern styles for a truly unique sound. | | MS61037 | |
| Showcase | Enno Cheng | Seven Grand | Seven Grand | Singer-Songwriter | 23:00 | 23:40 | Singer/songwriter, actress, author, playwright, screenwriter. Any of these could be used to describe Taiwanese songstress Enno Cheng, and yet as is the case with labelling any enigmatic performer or channeler of the creative flow, mere words would fall far short of the ungraspable truth—the search for which charts the course of her artistic journey.
Mercury Retrograde marks Enno’s new body of work in 2022 which is written in Taiwanese and collaborated with producer Chunho. They folds multiple influences– electronic, rock with foundation of folklore into an innovative genre of Taiwanese Hokkien song which has been widely appreciated and picked up the Best Taiwanese Album and the Best Taiwanese Female Singer of The 34th Golden Melody Awards.
At the end of 2023, Enno embarked on her first solo overseas tour, reaching Japan, Hong Kong, Singapore, Malaysia, Korea, and Canada. In each location, she continued to share the significance of language in creation through her works in Mandarin and Taiwanese. She is currently preparing her second all-Taiwanese-language album, set for release in 2025. | | MS61238 | |
| Showcase | Fashion Club | Chess Club | Chess Club | Avant / Experimental | 23:00 | 23:40 | Fashion Club is the recording alias of Los Angeles artist Pascal Stevenson, who originally conceived of the project while on tour with her band Moaning. Listening to Fashion Club’s self-produced second album A Love You Cannot Shake feels like being caught in the crossfire of a profound beam of light. You can’t help but feel both enlivened and exposed as its aberrant synth lines, artful strings and disfigured guitars swell into larger-than-life crescendos, which evoke a divine yet probing spotlight. You can bask in the glow of a towering light with self-assured poise, but there’s also something inherently uncomfortable about an imposing light source—revealing yourself to onlookers (and oneself) comes with varying levels of anxiety and self-doubt. This is the tension at the heart of A Love You Cannot Shake, a record of lush radiance and otherworldly scope, with each track functioning as its own twinkling, transportive realm. | | MS61152 | |
| Showcase | Foliage | Valhalla | Valhalla | Rock | 23:00 | 23:40 | For the past 10 years, Manuel Joseph Walker, better known as Foliage, has been quietly reshaping the indie rock landscape. A sonic craftsman capable of channeling the spirit of guitar-driven greats from the past, while carving out his own identity, Foliage steps into the spotlight in 2025 with his debut performance at SXSW.
Rooted in DIY principles and brimming with innovation, Foliage’s sound is a lush fusion of dream pop, bedroom pop, post-punk and an array of eclectic influences. From the smooth pulse of 808 beats and ambient ethereal waves to J Dilla-inspired grooves, shimmering champagne pop, and vibrant discotheque rhythms, his music defies boundaries while maintaining an emotional core.
With millions of streams, years of self-driven artistry, and a reputation for crafting immersive live performances, Foliage has become more than a best-kept secret—he’s a cornerstone of indie rock's next generation. His SXSW debut marks the next evolution of an artist poised to leave an indelible mark on the future of modern music. | | MS62156 | |
| Showcase | Jenna Shaw | Coconut Club | Coconut Club Rooftop | DJ | 23:00 | 00:00 | Jenna Shaw is an Austin, TX based dj/producer who focuses on the developing psytechno genre, as well as hard, acid, industrial techno. Her sound has been evolving to include more psytrance and drum and bass elements to the musical experience. She is at the beginning of her journey as she has only been DJing for a little over 4 years and producing for 3 years.
Jenna’s goal is to mesh different styles of techno along with psy and dnb elements to keep the crowd moving at high bpm rates while still finding a solid groove and intricate sounds to keep the mind and body active.
Jenna draws influence from her mentors Sara Landry and Selective Response, as well as other innovative artists such as I Hate Models, Indira Paganotto, Electric Universe, Dimension, and Sub Focus plus many more. | | MS61872 | |
| Showcase | Joe P | Antone’s | Antone’s | Rock | 23:00 | 22:40 | The debut album from Joe P, Garden State Vampire mostly came to life very late at night in his New Jersey basement, where the singer/songwriter/multi-instrumentalist often spent hours on end dreaming up songs that follow their own charmed and reckless logic. “At some point my sleep schedule was so flipped that I was never getting any sunlight. After a while it made me feel crazy, but there’s something great about losing myself in the process and feeling like I can do whatever I want, because there’s no one else around.”
Mainly produced by Parella—a lifelong musician who plays guitar, bass, drums, keys, and synth on the LP—Garden State Vampire centers on the frenetic form of alt-rock he’s brought to the stage in headlining multiple tours and opening for Cold War Kids, beabadoobee, Rainbow Kitten Surprise, and more. Along with his AAA radio #1 hit “Off My Mind,” the album brings his unruly yet sophisticated musicality to strangely poignant songs like “Birthday Baby (The Girl with No Smile),” a wistful collision of garage-punk and symphonic pop. With his co-writers/producers including Gabe Simon (Meg Myers, Noah Kahan) and James Flannigan (Weezer, Broods), Garden State Vampire lends | | MS61702 | |
| Showcase | Laurence Guy | Coconut Club | Coconut Club | Dance | 23:00 | 00:30 | Music’s power is in creating community, and this is the essence of Laurence Guy’s work. The London-based DJ and producer’s motto is ‘music to make you feel feelings’: whether that’s comfort, nostalgia, bittersweetness or melancholy. His sound has an unmistakable warmth while being squarely aimed at the dancefloor: samples fit into sprawling keys, and dusty drums thud under lush chords. Amid a string of EPs, Guy has released two acclaimed albums; 2017’s blissful house LP Saw You For The First Time and 2023’s Living Like There’s No Tomorrow, But Killing Yourself In The Process, gracing labels including Studio Barnhus, Ninja Tune, Shall Not Fade and more, now signed to Future Classic. He’s now armed with a stash of hip hop and filter house influenced dance tracks, like the Jamie xx-tipped ‘Hey Baby’ and the groove-laden ‘Most Perfect People (Are Mostly Not Perfect)’ that are already soundtracking people’s best life moments. | | MS61812 | |
| Showcase | NileXNile | Marlow | Marlow | Hip-Hop / Rap | 23:00 | 23:40 | NilexNile has BIG plans for 2025. Following his big breakout in 2022 featuring a string of sold-out hometown performances, a number of unofficial SXSW features, a slot at Mile of Music and a support slot with Pusha T, NilexNile capped off his 2024 with a packed performance at the legendary Riverside Theater in Milwaukee alongside Tee Grizzley and provided support for Jack White... yes, THAT Jack White. With confirmed slots at this year's Wiscansin Fest with T-Pain, a headlining slot at Summerfest, and a return to the Mile, 2025 is shaping up to be his busiest year yet. | | MS62325 | |
| Showcase | Palmyra | The Driskill | The Driskill Bar & Grill | Americana | 23:00 | 23:40 | Established in Virginia’s Shenandoah Valley, Palmyra captures the collective spirit of three Virginia natives: Teddy Chipouras, Mānoa Bell, and Sasha Landon.
Palmyra straddles at least two musical worlds. They are, on one hand, a band from the South that plays traditional instruments and indeed once lived in the old-time locus of Floyd, Virginia. Comparisons to and a kinship with The Avett Brothers and even Old Crow Medicine Show are inevitable. On the other hand, Palmyra writes about grief, gender dysphoria and identity, and coming of age in songs that flirt with soul, post-rock, and even emo; the South, too, is the place of My Morning Jacket, Band of Horses, Cat Power, and now, Palmyra. The band’s first full length LP, Restless, is out March 2025 on Oh Boy Records. Framed by moments of struggle, solidarity, and hard-won growth, Restless is an unqualified ringer for anyone who loves the space where the roar of indie rock collides with raw folk. | | MS62760 | |
| Showcase | Princess Superstar | Empire Control Room & Garage | Empire Control Room | Electronic | 23:00 | 00:30 | The look, the lips, the hips, the taste.
No f***s given, the party people's Princess has been popping off since the world hit a new century. Spitting her self proclaimed "Flip Flop" rhyming into the ether. ..hitting highs, hitting lows, sliding between fame, infamy, obscurity, but always staying true to herself and rolling out something atop the pack, blazing trails for others.
She mixed it with the best- Kool Keith, The Prodigy, Grandmaster Flash, Armand Van Helden, Lana Del Rey, The Prodigy, Prince Paul, Stuart Price, Todd Terry, Beth Orton; loved by Doja Cat, Grimes, Amy Schumer and other notables- all the while defining a genre she helped create.
Now we are firmly in our Princess Superstar era, with Perfect garnering a Gold record in 2024 after going viral with Saltburn- plus a David Guetta remix- driving the Tiktok kids wild.
2025 sees the release of her best music yet. With "Goddess" on Downtown records produced by Oscar Scheller (Ashnikko, Mel C.) plus more with Laidback Luke and Whethan coming soon.
Let's drink the bathwater baby! | | MS61186 | |
| Showcase | Quentin | Continental Club | Continental Club | Pop | 23:00 | 23:40 | Quentin Arispe is a versatile musician whose genre-blending sound is both innovative and deeply personal. Quentin explores themes of duality, freedom, and self-expression, challenging societal norms while celebrating authenticity and vulnerability.
Featured in Austin Chronicle and performing at venues like The Bitter End in NYC, Quentin has also appeared at festivals such as SXSW and ACL. With influences spanning soul, R&B, indie pop, and pop icons, Quentin continues to leave a lasting mark on music.
In 2024, Quentin released "As Above, So Below", a two-part EP series that transitions from introspective indie rock to house-inspired tracks, exploring grief, healing, and liberation. As the frontperson of The Past Lives, Quentin channels their glam-rock side, making a significant impact in the Austin music scene. Their upcoming album "CONICA!", set for release in 2025, will fuse themes of technology, society, and the human condition with classic sci-fi elements and Quentin's unique sound. | | MS61458 | |
| Showcase | Sean Solomon | St David's Historic Sanctuary | St David's Historic Sanctuary | Folk | 23:00 | 23:40 | Just when Sean Solomon thought he was out, they pulled him back in. The songwriter had stepped away from the mic, making the difficult decision with his bandmates to put his Sub Pop-signed band Moaning on indefinite hiatus and recalibrate. He poured himself into animation — an obsession and dream job that quickly became a reality. He made music videos for Run The Jewels and Unknown Mortal Orchestra and CHAI and Odd Future. He was living a dream, but it was only part of the dream. He still heard chords when he went to bed, ached for the feeling that artists like Elliott Smith, The Microphones, and Neutral Milk Hotel gave him.
The itch returned, so he started writing again during the pandemic. He couldn’t imagine a life without songwriting, but he pursued it free from the expectations that come alongside a career in the industry. It allowed him to make music that felt closer to his ideal self than ever before. “That's when it clicked and I started making this kind of music where I didn’t give a shit what anyone thinks.”
One of the songs he recorded with producer Jarvis Taveniere (Whitney, Purple Mountains, Waxahatchee), was a track called “Car Crash.” | | MS61441 | |
| Showcase | Shallowater | Low Down Lounge | Low Down Lounge | Rock | 23:00 | 23:40 | Born where the dustbowl never died, Shallowater sonically animates the bleak, gritty landscape of West Texas. Their debut album, "There Is A Well," was released last year to high acclaim with its masterful use of slowcore, post-hardcore, and country. Between deeply sad ballads and hard-hitting distortion, Shallowater's music pushes the boundaries of conventional genres to create their own Americana: a dark, barren soundscape of their home, a Cormac McCarthy novel brought to life. | | MS61330 | |
| Showcase | The Thing | Elysium | Elysium | Rock | 23:00 | 23:40 | The Thing is a four piece from New York City.
The band originated in High School when Michael Carter, Jack Bradley, and Zane Acord bonded over a shared love for rock & roll. Over the years they honed their craft, self recording and writing songs influenced by 60’s pioneers such as the Kinks, Grand Funk Railroad, and artists of The Nuggets Compilation. As they progressed in skill and knowledge the band started envisioning a career inspired by the likes of Brian Jonestown Massacre, King Gizzard, and The Black Keys.
The Thing started playing shows and creating a buzz around New York City in the Winter of 2022. During that time the group met drummer Lucas Ebeling who was freelancing in the New York jazz scene. With the four piece finally solidified, the band quickly started touring across the country. They recently completed a full North American tour with sold out shows in Brooklyn, Philadelphia, Richmond, Charleston, Oklahoma City, Los Angeles, and Chicago, along with big slots at Governors Ball, Boston Calling, Hopscotch Festival, and Summerfest. Since 2022, The Thing has played over 200 shows. In the Fall of 2024, The Thing will go on their first European tour.
Their debut | | MS61703 | |
| Showcase | Amantes Del Futuro | Shangri-La | Shangri-La | Latin | 23:10 | 23:50 | AMANTES DEL FUTURO is the original project with which the composer and producer Immanuel Miralda AKA Ima Felini began his experiments in Cumbia in 2002, since then he has dedicated himself to composing and producing various types of Cumbias for this project as well as for others. Amantes del Futuro is the greatest distillate of all those years of experimentation and Cumbia studies, basing its sound on its favorite styles: Colombian Cumbia, Sonidera, Rebajada, Edited or Wepa, Poblana, Villera and Peruvian Chicha, always looking for futurism, evolution and a link between electronic music and this legendary rhythm. | | MS61229 | |
| Showcase | BLK ODYSSY | Empire Control Room & Garage | Empire Garage | Pop | 23:10 | 00:10 | BLK ODYSSY is an Austin based artist and producer whose unique sound blends influences
from Genres including Soul , Hip Hop , Rock & Pop. BLK grew up surrounded by Neo-soul in
inner-city Plainfield, New Jersey. At age 12, BLK’s older brother was unjustly killed by the
police. This loss, alongside his experiences growing up black and male in 21st Century America,
motivated his expression through music. BLK’s debut Album “BLK VINTAGE'' written and
produced by BLK and close collaborators/friends, reflects his matured continued celebration
and critique of what it means to be black in America. His debut album came in 2021 was met
with critical acclaim and was followed by a 2022 re-release via Empire with added tracks
featuring Mereba, Benny the Butcher, George Clinton, and Baby Rose amassing over 91,000,000
streams across just on Spotify.. In June of 2023 BLK ODYSSY released their Sophomore album
“DIAMONDS & FREAKS'' which was met with critical acclaim and features artists such as
Rapsody, Kirby, Bootsy Collins, Cory Henry, and production from The Alchemist. Following their
2024 Tiny Desk, BLK released their first single of the year “WANT YOU” which was
co-produced by Harry Styles produ | | MS62528 | |
| Showcase | Dr. Pushkin | Cuatro Gato | Cuatro Gato | Hip-Hop / Rap | 23:10 | 23:40 | Dr. Pushkin is a Ghanaian Hip-Hop & Afrofusion artist from Bolgatanga, currently based in Austin, TX, USA.
Through an independent grind fueled by his love for Hip-Hop, African Beats & Conscious Lyricism, Dr. Pushkin tackles social issues with his music while managing to entertain & uplift the listener.
2022 was a breakthrough year, with 4 singles cracking the Official Ghanaian Top 20 YouTube charts, while collabs with Legendary artists Ofori Amponsah & Quata Budukusu trended on Twitter (X) & YouTube.
Dr. Pushkin's album "Outlandish" was released in 2023 to rave reviews, and was performed at his Official SXSW 2023 Showcase for the 1st time, leading to being honored as one of the "80 essential SXSW 2023 Acts" by the Austin Chronicle.
2024 went off with a bang - collabs with major artists Lyrical Joe, Ko-Jo Cue & Cj Biggerman captured imagination of Ghana Rap Fans & trended on multiple platforms. The upcoming album duology "No Heroes/No Miracles" featuring Ataman Nikita, Strongman, Stevo Atambire, B-Wayne, AlaptaWan & many more top names is poised to cement his status as one of the most important voices in Ghanaian rap. | | MS60990 | |
| Showcase | ADR | Mala Fama | Mala Fama | DJ | 23:20 | 00:10 | | | MS62791 | |
| Showcase | ALT BLK ERA | Palm Door on Sixth | British Music Embassy @ Palm Door on Sixth | Rock | 23:20 | 23:50 | [email protected]
MOBO 2025 Award winners, ALT BLK ERA hit the UK No.1 spot in the Rock & Metal chart with their debut album 'Rave Immortal'. The genre-smashing sister duo Nyrobi (21) and Chaya (17) are busy redefining music by fusing Rock with Alt Pop, DnB, Rap and Electronic beats.
Hailed as ‘Ones to Watch 2025’ by BBC Introducing, these twice-MOBO Award nominated and Heavy Music Award nominated (2024) artists have stormed the UK music scene with standout performances at iconic festivals that include Glastonbury, Download Festival, and Reading & Leeds.
The sisters have also garnered rave reviews from the likes of NME, REVOLVER and Kerrang! Magazine.
The Brit Awards have spotlighted ALT BLK ERA across their social platforms and their musicand videos have lit up MTV, TV, radio, and Spotify editorial playlists.
Beyond the music, they advocate for hidden disability awareness and inclusivity in the music industry, inspired by Nyrobi’s personal journey - a key theme of Rave Immortal.
Their live show is an unforgettable experience - a high-energy showcase that defies convention and leaves their audiences demanding more. | | MS61479 | |
| Showcase | CVC | The Creek and the Cave | The Creek and the Cave | Rock | 23:20 | 11:50 | CVC, or Church Village Collective in full, are named after the sleepy Welsh town they come from, who are a democracy greater than the sum of its parts & destined for world domination!
The 6 piece musical collective are influenced by Snoop Dogg, Crosby, Stills & Nash, Super Furry Animals, the Chili Peppers & are comprised of singer Francesco Orsi, bassist Ben Thorne, drummer Tom Fry, keyboardist Daniel ‘Nanial’ Jones & singing guitarists David Bassey and Elliot Bradfield (it’s worth noting that the latter 2, despite never having met them, are related to Welsh royalty Dame Shirley Bassey & Manic Street Preachers’ James Dean Bradfield, respectively!)
Their ‘Welsh Music Prize’ Nominated debut album 'Get Real', produced by the band & mixed by Ross Orton (Arctic Monkeys), was released in ‘23 to critical acclaim ("A cracking debut album of feelgood, uber-retro gems" - NME) & followed by tours that have wowed crowds across the world ("The band’s superb live shows are a thing of wonder" - Clash Magazine).
Work on Album 2 with Producer Chris Hughes (Tears For Fears’ ‘Songs From The Big Chair’) is now nearing completion, so there’s never been a better time to…
Come Join The Collective! | | MS61059 | |
| Showcase | Helios | Mala Fama | Mala Fama | Latin | 23:20 | 00:10 | From sound engineer turned DJ, Helios has been a prominent presence in the music and entertainment industry for the past decade. She possesses diverse talents - spinning for renowned names such as Espolòn, Corona and La Colombe in Texas, at massive corporate conferences in Los Angeles and Las Vegas, as well as gracing the decks of nightclubs in Mexico City.
She has shared stages with artists like Billy Idol, has captivated audiences at colossal Latin music festivals such as Besame Mucho with her electrifying performances and was an official SXSW Artist in 2024.
Helios fuses beats and pulls inspiration from her Mexican roots, her love of hip hop, reggaeton, house and funky edits. She loves the universality of music and how people can celebrate community, cultura and life on the dance floor. | | MS62790 | |
| Showcase | Muri | Las Perlas | Las Perlas | Pop | 23:20 | 00:00 | Muri is Muriel Gonzales, a Filipino singer-songwriter and violinist now based between London & Paris. A member of Manila’s pioneering indie folk band The Ransom Collective, Muri has evolved her career into an exciting solo journey, blending her signature violin swells with soulful melodies & introspective songwriting. Think Jorja Smith meets Arlo Parks, featuring Lindsey Stirling - Muri's live performance is a unique combo of neo soul pop energy, infused with simultaneous singing and violin playing.
Her debut EP, ‘11ème’, received widespread attention, with features in Billboard Philippines, Bandwagon, NME, & Earmilk. This follows earlier recognition with her single “Letters,” which earned nominations for Wishclusive Contemporary R&B Performance of the Year and Favorite Female Artist at the Wish Awards (the Philippine equivalent of the Grammys).
Her live performances span continents, from launching her debut EP in Manila, her first showcase at the 2024 AXEAN Music Festival in Bali to performing at Fête de la Musique in Paris.
Muri is now poised in her solo career to expand beyond Asia, building her presence in Europe and the US and taking the next steps to reach global audiences. | | MS61644 | |
| Showcase | Niklas Dee | Speakeasy | Speakeasy Kabaret | Dance | 23:20 | 00:40 | Hailing from Germany, Niklas Dee is one of the hottest artists in the global EDM scene. With his unmistakable sound, which combines elements of techno, hard techno and commercial EDM, he inspires both in streaming and on the biggest festival stages. His energetic performances and viral hits make him one of the most successful european dance acts of 2024.
His young but impressive career spans national and international hits that have put the name Niklas Dee in the spotlight of the global dance scene. With ‘Around the World’ (with Rene Miller), ‘Not Fair’ (with Old Jim feat. Enny-Mae) and ‘I Can Feel’ (with Leony and VIZE), he proved he's here to stay with tracks on top of the charts and millions of monthly listeners watching his every move. His streaming figures are impressive: 37 million listeners on Spotify, over 400 million streams in 2024 and around 100 million views on YouTube. | | MS61582 | |
| Showcase | Annie-Claude Deschênes | Swan Dive | Swan Dive | Electronic | 23:30 | 00:10 | Multidisciplinarity is an integral part of Annie-Claude Deschênes’ creative process, who continues her perpetual personal quest of uniting music and performance art by bending the pre-established conventions of stage presence. A key figure on the Montreal independent music scene for almost twenty years, she made her mark as a singer, musician, songwriter, performer and visual artist with Duchess Says and PyPy, two bands that are renowned as much for their electrifying performances as for their artistic sensibility. Her exploratory approach to staging and sound design takes a new direction with the genesis of this solo project: the urgency that characterizes her work remains, but frustration and aggression give way to introspection and vulnerability. Annie-Claude Deschênes explores and reinvents herself under her own name, driven by a constant need to create outside her comfort zone.
Inspired by minimal pop and the pioneers of electronic music, Les manières de table, her first solo album due out in spring 2024, is as danceable and melodic as it is disquieting and dystopian, proposing to set the table differently by deconstructing the social codes of politeness imposed on us. | | MS61073 | |
| Showcase | El Plan Sonidero | Hotel Vegas | Hotel Vegas | Latin | 23:30 | 00:10 | Plan Sonidero is an Austin based 7 piece cumbia band that is full of energy and is the most authentic when it comes to Mexican sounds and rhythm. Each member has a different background that ranges from Mexico all the way to Nicaragua. You will hear a keyboard, a bass guitar, and 5 different percussion pieces, no drum set. When it comes to cumbia, we KNOW cumbia.
Plan Sonidero es un grupo con 7 integrantes llenos de energia y es el mas autentico cuando se habla de sonidos Mexicanos y ritmo. Cada miembro tiene una descendencia diferente que va desde Mexico hasta Nicaragua. Vas escuchar la acordeon, teclados, bajo, y 5 diferentes piezas de percusiones. Cuando se trata de cumbia, nosotros CONOCEMOS la cumbia.
Currently we gig in Austin and anywhere close by. We started working on our first Album, we will have that up on our page as soon as it is finished. Our goal is to spread our music all over Austin, and expand from there!
Ahorita tocamos en Austin y cualquier lugar cerca de allí. Comenzamos nuestro primer album, cuando este terminado lo vamos a presentar aquí. Nuestra meta es que conozca todo Austin nuestra música, y abarcar de alli! | | MS62212 | |
| Showcase | Kapil Seshasayee | The Creek and the Cave Backyard | The Creek and the Cave Backyard | Rock | 23:30 | 00:10 | British-Tamil artist Kapil Seshasayee tells the stories other artists are afraid to tell with a guitar style all his own - combining Carnatic Indian classical music, R'n'B and jazz fusion.
Singles released from his most recent LP “Laal” have featured at Rolling Stone India, BBC Radio4, Bandcamp, The Quietus, The Hindu, BBC Radio6 Music, BBC Radio Scotland and BBC Asian Network.
"Laal" is a concept album about the influence of Bollywood and Indian cinema - platforming conversations around censorship, nationalism and caste which aren’t discussed often in mainstream media circles. Kapil also hopes to celebrate unsung heroes of the Indian film industry with singles from the album such as the director of queer film “The Pink Mirror” - Sridhar Rangayan.
Kapil has showcased songs from "Laal" across SXSW, South Asian festival Dialled in, Latitude Festival, The Roundhouse and venues such as the Concorde 2 in Brighton alongside artists such as Tinariwen, Talvin Singh and Raghu Dixit. | | MS62395 | |
| Showcase | PsychoYP | Flamingo Cantina | Flamingo Cantina | Hip-Hop / Rap | 23:30 | 00:00 | Born and raised in Abuja, Nicholas Ihua-Maduenyi, professionally known as PsychoYP is a trailblazing rapper renowned for dominating the Trap/Drill scene in Nigeria. After honing his craft during his undergraduate studies in the UK, PsychoYP returned to Nigeria where he has long reigned as one of the most vivacious voices igniting the African Hip-Hop scene. His powerful lyrics and visionary sound have earned him a dedicated following and critical acclaim including nominations at SAMA, HipTV, Soundcity MVP Awards and Uganda Hip-Hop Awards. PsychoYP's music is a testament to his commitment to challenging the status quo and giving a voice to the voiceless, crowning him as the Nigerian wunderkind with one of the best discographies in melodic rap. | | MS61417 | |
| Showcase | Adrián Activo | Hotel Vegas | Hotel Vegas at Volstead | Latin | 23:40 | 00:20 | Adrian Activo is a talented regional alternativo mexican artist who was born on January 22, 2001, in Phoenix, Arizona. Growing up in a Mexican-American household, he was exposed to a wide variety of regional Mexican music from a young age, which ignited his passion for singing and performing.
He spent years honing his craft, writing songs, and performing at local events and venues, all while juggling school and work.
In February 2022, Adrian released his first EP Hermosa niña, The EP showcased Adrian's unique blend of traditional regional Mexican sounds with modern pop influences.
Adrian is currently working on his upcoming project, which he promises will change the game in the pop regional mexicano genre. He has been experimenting with new sounds and themes, pushing the boundaries of what is expected from a traditional regional Mexican artist.
What sets Adrian apart from other artists in the genre is his ability to connect with his audience through his music. | | MS61772 | |
| Showcase | Daniel Fears | Cooper's BBQ | Cooper's BBQ | R & B | 23:40 | 00:30 | If you’re here, you probably feel the same way I do—that music is more than just sound. It’s a journey, capable of carrying us to places we’ve never been or bringing us closer to who we really are. Whether you’re at a show or hitting “play,” know that what I’m sharing isn’t just my voice—it’s a part of me.
Music is a bridge. It’s how we connect with each other and find those rare moments where the world feels a little smaller, a little more real.
I’ve always been drawn to making music that grounds us—soulful music that you can feel in your chest while you’re doing simple things like cooking or driving with the windows down, chasing a quiet moment.
Something powerful happens when we find ourselves on the same wavelength, sharing an unspoken connection. That’s the magic I want to create with every note, every lyric, and every performance.
So, whether you’re here for the journey, the calm, or the chance to discover something that feels deeply real, welcome. I’m glad we’ve found each other.
~ Daniel | | MS61482 | |
| Showcase | DJ TROCHEZ | Mala Vida | Mala Vida | Latin | 23:40 | 02:00 | DJ TROCHEZ has cemented himself as an iconic special event and nightclub DJ.
He is the creator of Austin's #1 and largest Hispanic Teen events with a record attendance of 1200+ people.
His preparation and tine-tuned skill set allows him to enter any situation with a progressive attitude and infectious positivity. With over a decade of experience of club live mixes on radio stations and being co-owner/host of the international LA 100X RADIO & LA MITOTERA RADIO,
His ability to seamlessly blend a range of musical genres from:
Regional Mexican, Reggaeton, Hip-Hop, Top 40, Cumbia, & Latin, with his diverse taste, rises above all else.
His dedication to electrify massive crowds with current and classic music all come together to create an unforgettable experience that can only be crafted by DJ TROCHEZ. | | MS63088 | |
| Showcase | Squid The Kid | Saxon Pub | Saxon Pub | R & B | 23:45 | 00:30 | Looking for the next best thing out of South-East Melbourne, Australia? Look no further than the rising, genre-bending phenom, Squid The Kid. For fans of Anderson. Paak, Mac Miller and KAYTRANADA, Squid knows his way around a beat - navigating his way through with funky beats and slick flows bound to grab your attention. | | MS62196 | |
| Showcase | Flawless Issues | Speakeasy | Speakeasy | Pop | 23:50 | 00:35 | Flawless Issues is no longer a newcomer to the scene. He belongs to the German underground indie scene with his nostalgic post-punk but also electronica, egg punk, krautrock, pop and synthwave sound, which is primarily created at home on the tape recorder. He is also active in the American scene from indie to wave with well-known artists. Thematically, the solo artist deals primarily with abysmal human emotions and loneliness - the romanticization of melancholy, so to speak. Interwoven with instruments, he breaks through his own sound barrier of nostalgic retro wave with his gloomy vocals.
At SXSW, the artist will present some songs from his upcoming album "I wish i had more time", which will be released next year. | | MS61299 | |
| Showcase | M.I Abaga | Cuatro Gato | Cuatro Gato | Hip-Hop / Rap | 23:50 | 00:20 | MI Abaga, one of Africa's most iconic rappers, reshaped Nigeria's hip-hop scene with his 2008 debut album, Talk About It. A pioneer in commercial hip-hop success, MI’s career began in Jos, Plateau State, and evolved during his time in the U.S., where he was influenced by rap legends like Jay-Z and DMX. Known for his punchline-driven style and innovative approach to music, his album MI2 remains Nigeria’s best-selling hip-hop project. In 2018, Rendezvous spotlighted emerging talents from the 'alte' scene, while his 2022 album, The Guy, featured collaborations with stars like Nas and Wande Coal. Beyond music, MI is the founder of TASCK, a platform driving sustainable revenue for creatives, and he continues to lead Incredible Music. With 11 studio albums to his name and his 12th on the way in 2025, MI remains a force in African music. | | MS61446 | |
| Showcase | Venus Grrrls | Mohawk | Mohawk Indoor | Rock | 23:50 | 00:30 | VENUS GRRRLS have enjoyed emphatic support from BBC Radio 1’s Jack Saunders, Nels Hylton, Sian Eleri and Daniel P Carter, Radio X’s John Kennedy, 6music's Steve Lamacq and praise from the likes of Kerrang!, Dork and Upset, Distorted Sound and DIY. Due to the whirlwind nature of the band’s momentum, VENUS GRRRLS have also been spotlighted by the likes of The Independent, CLASH, Iggy Pop on BBC 6 Music, Guitar World, Ticketmaster, RockSound etc
2024 has been a hell of a year for the band, not only did they release three storming singles to critical acclaim across press and radio and picked up numerous Spotify playlists and cover features, join Sprints on their SOLD-OUT ‘Letter To Self’ tour as main support, and make their debut festival performances at Reading & Leeds, Isle Of Wight and more but the band have rounded out the year by selling out their debut UK headline tour. | | MS61805 | |