| Special Event | Become the Breakthrough! How You Can Shape the Future of Health | Q-Branch | Q-Branch | Special Event | 09:00 | 17:30 | How do we create a future where Alzheimer’s is a disease of the past; where heart attacks are predicted and prevented? Find out how each of us can bring research opportunities to our communities and improve health for generations to come. Highlights include: discussions about research participation, art exhibit with artist talk, film screening, networking opportunities, complimentary headshots, open coffee lounge and more!
Event Open Hours: 10 March, 2-5:30PM and 11-12 March, 9AM-5:30PM. | | OE45524 | |
| Activation | Exclusive Meeting Room Offers | Trick Hat Workway | Trick Hat Workway | Activation | 09:00 | 17:00 | Make the most of SXSW with Trick Hat Workway—your downtown hub for seamless productivity and premium amenities. Whether you're a visiting entrepreneur, a remote team, or a creative professional, we offer flexible
workspaces and tailored meeting room packages to keep you plugged in without missing a beat. Stay focused, get connected, and recharge—all while experiencing the best Austin has to offer.
Bundle Offers:
Trick Hat Fast Pass (Day Pass)
SXSW Week Pass
VIP Work & Play Bundle
Team Bundle
Podcast Room | | OE46127 | |
| Special Event | Free Professional Headshots for SXSW Attendees | Austin Convention Center | Austin Convention Center | Special Event | 09:00 | 16:00 | Stop by EXPO and the Precision booth for an updated professional headshot. Precision Camera & Video is Texas's largest camera store and a candy shop for photographers. Two stores in Austin and one in The Woodlands. We carry the latest Canon, Sony, Leica, Nikon models. Also have a large rental inventory. | | OE46180 | |
| Special Event | Hot Flash, Hot Coffee! | JW Marriott | 3rd Floor Prefunction | Special Event | 09:00 | 10:00 | Need a pick-me-up? Grab a cup of coffee and join us for a refreshing break filled with warmth, conversation, and resources on navigating menopause with confidence. Whether you're looking for expert insights, support, or just a moment to recharge, we’ve got you covered. Stop by, sip, and connect—because menopause is better with knowledge, community, and a little caffeine!
https://nationalmenopausefoundation.org/ | | OE45668 | |
| Lounge | Platinum Recharge Zone | Hilton Austin Downtown | Room 408 | Lounge | 09:00 | 17:00 | Relax in the SXSW Platinum Recharge Zone. These exclusive areas are conveniently located in major Conference venues where Platinum badge holders can take a break and unwind. Complimentary refreshments will be available throughout the day as well as portable power banks for charging different devices. Power banks can be returned at any FUZE station located in all Platinum Recharge Zones, Registrant Lounge, Artist Lounge or Alamo South Lamar. | | OE46042 | |
| Lounge | Platinum Recharge Zone | Austin Convention Center | Room 14 | Lounge | 09:00 | 17:00 | Relax in the SXSW Platinum Recharge Zone. These exclusive areas are conveniently located in major Conference venues where Platinum badge holders can take a break and unwind. Complimentary refreshments will be available throughout the day as well as portable power banks for charging different devices. Power banks can be returned at any FUZE station located in all Platinum Recharge Zones, Registrant Lounge, Rivian Park at Brush Square Park or Highball at Alamo South Lamar. | | OE46035 | |
| Lounge | Platinum Recharge Zone | Austin Marriott Downtown | Room 301 | Lounge | 09:00 | 17:00 | Relax in the SXSW Platinum Recharge Zone. These exclusive areas are conveniently located in major Conference venues where Platinum badge holders can take a break and unwind. Complimentary refreshments will be available throughout the day as well as portable power banks for charging different devices. Power banks can be returned at any FUZE station located in all Platinum Recharge Zones, Registrant Lounge, Rivian Park at Brush Square Park or Highball at Alamo South Lamar. | | OE46171 | |
| Activation | Rivian | Trinity St. and 4th St. | Trinity St. and 4th St. | Activation | 09:00 | 20:00 | Swing by our display at 4th and Trinity and check out the all-electric Rivian R1T up close. Need a quick recharge? Plug in your devices while you chat with our team — we’re all about adventure, sustainability and making the most of SXSW. | | OE45749 | |
| Activation | Rivian x Dolby Atmos: Step Into Immersive Sound | Austin Convention Center | Exhibit Hall 2-4 | Activation | 09:00 | 16:00 | Imagine connecting with music at its fullest capacity and creative potential. Go beyond the ordinary listening experience and immerse yourself in the music, hearing every detail in unparalleled clarity and depth.
Discover the power of Rivian Premium Audio with Dolby Atmos and experience the difference yourself.
Attendees will have the opportunity to experience firsthand the immersive sound and premium quality of Dolby Atmos within the context of a Rivian vehicle, highlighting the seamless integration of technology and automotive design. | | OE45658 | |
| Activation | Rooftop Pickleball: Vibes, Pros & Open Play | Urban Pickleball | Urban Pickleball | Activation | 09:00 | 16:00 | AirCFO Dink & Jam 3/8, Jack Munro Pro Mon, Open Play Tue-Fri | | OE46198 | |
| Activation | SÃO PAULO HOUSE | The Sunset Room | The Sunset Room | Activation | 09:00 | 22:00 | Welcome to São Paulo House – a hub for those seeking beyond the obvious.
Join us for panels, interviews, immersive experiences, meetups, art station, live videocast studio, live music performances, and the best coffee in town.
Connect with experts, explore cutting-edge trends, and embrace new opportunities in a space that brings Brazil’s largest state in business and innovation to the world’s biggest innovation festival.
Discover why ‘We Are That And Much More’ – right across from the ACC!
https://saopaulohouse.com | | OE45457 | |
| Exhibition | SXSW Expo - Tuesday | Austin Convention Center | Exhibit Hall 2-4 | Exhibition | 09:00 | 16:00 | Scheduled March 9-12, the SXSW Expo is the convergence of all industries on the cutting-edge of technology, design, social good, entertainment, health + wellness, and more.
Mindfully curated, SXSW spends the year searching for brands, services and products that will take attendees into the 22nd century and beyond. Hundreds of exhibitors from across the globe meet under one roof to ignite passions, collaborate and share groundbreaking discoveries. | | OE45263 | |
| Special Event | Your Morning Coffee – Powered by Hootsuite | JW Marriott | 4th Floor Prefunction | | 09:00 | 10:00 | Swoop by the JW Marriott for a caffeine boost from the Hootsuite team, fueling you for your next session and beyond. | | OE46226 | |
| Networking | Breakfast with SXSW London | Austin Convention Center | SXSW Expo - Exhibit Halls 2-4 | | 09:30 | 10:00 | Join us for breakfast and learn more about the inaugural SXSW London, June 2-7 2025. Stocks are limited on a first come, first served basis | | OE46245 | |
| Activation | Czech House @ SXSW 2025 | The Stay Put | The Stay Put | Activation | 09:30 | 22:00 | Experience the best of Czech innovation, business, and culture at Czech House @ SXSW 2025! Join us March 10-11 at the Stay Put on 73 Rainey Street for top Czech startups, networking, and live music. Highlights include the flagship Pitch Event, business networking and performances by Aiko & The Bad Focus and more. Discover why the Czech Republic is a hub for creativity and technology. Don’t miss this unique fusion of innovation and culture!
http://www.czhousesxsw.com | | OE45537 | |
| Activation | IBM AI Sports Club | Hilton Austin Downtown | Room 404 | Activation | 09:30 | 17:00 | See how watsonx is changing the game by delivering AI-powered experiences for some of the biggest sporting events and teams in the world — and how that same technology is being applied across global industries. Network with IBM executives, AI enthusiasts and the AI curious during daily happy hours. You can even get in the game yourself and test your skills with our AI-powered table tennis and foosball. | | OE45740 | |
| Activation | Ireland House at SXSW | Marlow | Marlow | Activation | 09:30 | 22:00 | Day 3 at Ireland House - Watch imagination and innovation colliding in real-time as we delve into sustainable aviation, virtual reality and Irish filmmaking. Getting St Patrick’s Day ready? - Come learn some Irish at our pop-up Gaeltacht and stop by our closing party. Full programme: www.ireland.ie/sxsw | | OE46082 | |
| Activation | The World’s Aquarium Presented by NRDC | Hilton Austin Downtown | 4th Floor Prefunction | Activation | 09:30 | 17:30 | Explore the beauty of a marine paradise humanity can’t afford to lose to Big Oil - Mexico’s Gulf of California. This UNESCO World Heritage Site is home to 39 percent of all marine mammal species on Earth, but is threatened by Big Oil’s plan to turn it into a gas station exporting climate-destroying fossil fuels halfway around the world. Visit NRDC’s immersive activation to learn how you can help protect this marine ecosystem of global significance. | | OE45362 | |
| Session | The (New) Market of Film Distribution | Courtyard Marriott | Guadalupe | Workshop | 10:00 | 12:00 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
The film industry is in a constant state of flux. With the dominance of streaming and the unpredictability of the theatrical business, it can feel harder than ever to navigate the ever-changing landscape. This interactive workshop will help you understand the nuance, including the way deals have evolved, impacts on revenue models, and how to evaluate (and align) your projects against the new market of film distribution. All attendees are required to bring a laptop for this guided workshop. | Tania Sarra | PP1146890 | |
| Session | AI Essentials: Practical Skills to Get Started | Hilton Austin Downtown | Salon C | Presentation | 10:00 | 11:00 | Join the UK's leading AI skills training company for an interactive showcase of what can be achieved using AI in under an hour. We'll puncture the hype, explore real-world applications and demonstrate how to productively integrate AI tools into your daily tasks. Through practical examples, accessible explanations and plenty of time for questions, you'll gain the foundational knowledge and confidence needed to thrive in the AI era. This session is ideal for entrepreneurs, professionals and creatives, this talk is perfect for those who never imagined they'd end up having to work with AI! | Tom Hewitson | PP154467 | ✓ |
| Session | AI in Bionic Limbs for Humans and Robots | JW Marriott | Salon D | Presentation | 10:00 | 11:00 | Discover how AI is transforming bionic limbs, enhancing mobility, dexterity, and accessibility for both humans and robots. This session dives into advancements like touch feedback, rapid response, and rugged durability, setting new standards in healthcare and robotics. Attendees will learn about AI’s role in reshaping industries—from healthcare to manufacturing and space exploration. A live demo will reveal these breakthroughs in action, sparking a discussion on the future of AI-driven bionics for a wide range of applications. | Aadeel Akhtar | PP147460 | ✓ |
| Session | Artificial Presences: AI, XR and Humanoid Robots | Fairmont | Manchester B | Panel | 10:00 | 11:00 | Join leading experts as they explore how cutting-edge technologies are reshaping our sense of presence and relationships. This panel will delve into the blurring lines between real and virtual worlds, examining how AI companions, immersive XR environments, and lifelike humanoid robots are challenging our understanding of human interaction. | Rachel Joy Victor, Jerome Monceaux, Joanna Popper, Fred Volhuer | PP154337 | ✓ |
| Activation | AUSTRALIA HOUSE @ SXSW 2025 | Austin Tech Center | Austin Tech Center | Activation | 10:00 | 20:30 | AUSTRALIA HOUSE @ SXSW is an all-encompassing Australian experience featuring technology showcases, SXSW panel sessions, speakers and interactive displays by some of Australia’s leading experts in the film, music, thought and innovation sectors. The multi-day activation includes multiple opportunities to engage in panel discussions, showcases and evening receptions. Come and Say G’day at Australia House in March – we can’t wait to see y’all!
https://americanaustralian.org/events/2025-australia-house-sxsw/ | | OE45701 | |
| Session | Billion-Dollar Brand Loyalty: Accessible Experiences for All | Courtyard Marriott | Rio Grande Ballroom 2 | Workshop | 10:00 | 12:00 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
More than 1.3 billion people on the planet live with a broad range of disabilities, representing an estimated $500 billion in purchasing power annually. Yet, 92% of websites remain inaccessible to people with disabilities. This session will provide hands-on instruction to remove the most common accessibility barriers on websites, apps, and online campaigns. In addition, attendees will learn how to incorporate the lived experiences of people with disabilities through user testing, surveys, and feedback mechanisms. | Jillian Fortin Burtnett, Julie Romanowski | PP153598 | |
| Session | Boring 2 Brilliant: B2B Storytelling the Hollywood Way | Courtyard Marriott | Brazos I-II-III | Workshop | 10:00 | 12:00 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
To some, B2B client work may seem boring, but they're the nuts and bolts that keep entire sectors—and sometimes, countries—moving. B2B work matters, but indifference can be a challenge. We know how hard it is when your products or services aren’t exactly ‘blockbusters’ and your competitors for attention are Hollywood, TikTok, and Xbox. Mission Impossible? We have the blueprint, and it works! Using our 5 core principles, we’ll demonstrate how entertainment storytelling can transform your B2B marketing from boring to brilliant, ensuring crucial work gets the recognition it deserves. | Matt Locke, Anjali Ramachandran | PP152193 | |
| Session | Building a More Just Economy: Holding Corporations Accountable | Hilton Austin Downtown | Salon A | Fireside Chat | 10:00 | 11:00 | Authors of two recent books, Chris Marquis ("The Profiteers: How Business Privatizes Profits and Socializes Costs) and Nick Romeo (The Alternative: How to Build a Just Economy), have an interactive discussion about corporate accountability and systemic change. Marquis, a professor at Cambridge, and Romeo, a writer for The New Yorker, will discuss the innovative solutions from their books for building a more equitable and sustainable economy, including new pricing and ownership models as well as strategies for public advocacy and reform. | Christopher Marquis, Nick Romeo | PP149440 | ✓ |
| Session | Building the Future Through Advanced Manufacturing TX-MX | Hilton Austin Downtown | Salon K | Panel | 10:00 | 11:00 | This panel will explore the development and integration of advanced manufacturing practices between Texas and Mexico, focusing on collaboration, innovation, and growth opportunities. Attendees will gain insights into the benefits and challenges of cross-border manufacturing, understand key technological advancements, and learn about successful collaboration models. Key themes include cross-border manufacturing, technological advancements, supply chain integration, and workforce development. | Fernando Alba, Ruth Hughs, Kevin Koym, Angela Pack Zia | PP155474 | ✓ |
| Session | CANCELED: Mentor Session: Andrew Rhodes (DKC) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Marketing/Advertising/PR, Sports, Business Development. | Andrew Rhodes | PP1147049 | |
| Session | Challenging Misperceptions of Disease in TV & Film | The Thompson Hotel Austin | Red River Ballroom | Panel | 10:00 | 11:00 | Check out all events Presented by “Lilly.”
The entertainment industry has long shaped culture, yet TV and film continue to fall short in accurately representing chronic health conditions and disease. This panel discussion brings together experts from academia, pharma, and film to assess the current state of disease portrayal and explore ways to educate, guide, and encourage the industry toward more authentic and accurate storytelling. | Stacey Walker King, Lina Polimeni, Stacy Smith | PP156508 | ✓ |
| Session | Create Interactive Stories for Apple Vision Pro | Fairmont | Manchester A | Panel | 10:00 | 11:00 | Explore Apple Vision Pro's storytelling capabilities and find out how to take advantage of the spectrum of immersion to bring people into new worlds. We'll take you through the building blocks for building story-based experiences for visionOS and show you how to design a compelling interactive narrative from the designers of Encounter Dinosaurs. | Serenity Caldwell, Patrick Mullen, Rose Thomas | PP1147823 | ✓ |
| Session | Creating New American Stories of Us | Austin Convention Center | Room 13AB | Panel | 10:00 | 11:00 | Check out the documentary feature directed by Kahane Corn Cooperman, “Creede U.S.A.”
Join Bridge Entertainment Labs in dialogue with the filmmakers of Creede, U.S.A. This urgent yet hopeful documentary follows a small Colorado town grappling with national tensions as tradition meets change. Filmmakers and bridge-builders will reflect on making the film and the value of engaging with those who see the world differently. Stories that embrace character complexity can shift perspectives, helping us find shared humanity in a polarized world. | Kahane Corn Cooperman, Steven Olikara, Jennifer Pelling, Marci Wiseman | PP1148265 | ✓ |
| Activation | Czech House @ SXSW 2025 | The Stay Put | The Stay Put | Activation | 10:00 | 22:00 | Experience the best of Czech innovation, business, and culture at Czech House @ SXSW 2025! Join us March 10-11 at the Stay Put on 73 Rainey Street for top Czech startups, networking, and live music. Highlights include the flagship Pitch Event, business networking and performances by badfocus (10/3 at 9:30 PM) & Aiko (11/3 at 6 PM), and special music performance by Czech Embassy' s Deputy Chief of Mission! Discover why the Czech Republic is a hub for creativity and technology. Don’t miss this unique fusion of innovation and culture!
For detailed program see our website: http://www.czhousesxsw.com | | OE45645 | |
| Activation | Destination: YouTube | Austin Convention Center | 3rd Floor Pre-Function Area | Activation | 10:00 | 17:00 | Destination YouTube: From the most influential creators, podcasters, and artists, to the biggest global moments across sport, music, and more - there’s only one place that brings it all together in every way we love to watch. Stop by the YouTube activation in the ACC to discover why -- There's Only One YouTube. | | OE45679 | |
| Session | Disabling AI: How to Make Machines See Disabled People | Hilton Austin Downtown | Salon DE | Presentation | 10:00 | 11:00 | Whether you are a coder, product owner or brand marketer, an estimated 20% of your audience has a disability. As we push more into common usage of AIs using models built on unknowable data sets, how can we ensure that this community is seen? Join a creative technologist and an expert on disability inclusion as they walk through examples of machine learning designed for people in the disabled community, and outline specific steps for AI development that will ensure no one is left behind. | Jason Carmel, Josh Loebner | PP154372 | ✓ |
| Session | EDUTAINMENT - Educating Your Audience Through Entertainment | The LINE | Topaz Ballroom 1-2-3 | Panel | 10:00 | 11:00 | Dermatologist-recommended CeraVe is building a digital empire through "EDU-TAINMENT." Discover the secrets behind their viral campaigns that have stormed the internet. Join CeraVe's Kelly Buchanan Spillers, dermatologist Dr. Dustin Portela, and influencer Vic Blends, as they dissect the "Head of CeraVe" campaign. Learn how they blend medical expertise with engaging content to achieve digital dominance and connect with a new generation of skincare enthusiasts. | Kelly Buchanan Spillers, Victor Fontanez (Vic Blends), Dustin Portela | PP153240 | ✓ |
| Activation | Electric Joyride | 400 Congress Ave. | 400 Congress Ave. | Activation | 10:00 | 19:00 | Rivian’s Electric Joyride awaits.
We invite you to ride shotgun on the ultimate Electric Joyride. Experience the electrifying on-road and off-road capability of R1 on a closed course with an expert driver. Launch, navigate obstacles and get a first-hand look at what our all-electric adventure vehicles can do.
Available on a first-come, first-serve basis at 400 Congress Ave — a short walk from the Rivian Electric Roadhouse.
Attendees are encouraged to RSVP for a time window, while walk-ins are also welcomed.
https://riviansxsw.splashthat.com/ | | OE46235 | |
| Session | Fast Forward to the Future of Medicine | JW Marriott | Salon BC | Panel | 10:00 | 11:00 | The way we practice medicine is based on insights from 50 years ago. To meet the needs of a changing population and clinical innovation, the health care industry has to re-think how we deliver care – providing care anywhere any time, prescribing drugs for untreatable illnesses, and caring for diverse populations – while working within a resilient financing and payments framework.
Three leaders representing medicine, biology and technology will grapple with today’s challenges and the evolution of health care for tomorrow to sustain a healthier America. | Sree Chaguturu, Céline Gounder, Calum MacRae, MD, PhD, Julie Yoo | PP148975 | ✓ |
| Session | Featured Session: AI is the New UI: Transforming Your Everyday | Austin Convention Center | Ballroom D | Featured Session | 10:00 | 11:00 | Imagine you—not your devices—are at the center of your digital life, without being constrained by apps or screens. Tech seamlessly understanding your needs and adapting to your preferences, proactively taking care of daily tasks. AI is evolving into the ultimate interface, enhancing our experiences and revolutionizing how we work and play.
Cristiano Amon, President and CEO of Qualcomm— the company behind Snapdragon, the processors powering billions of devices that people use every day—will showcase this future. He’ll be joined on stage by a surprise guest, an artist and innovator who is making his creative vision a reality. | Cristiano Amon | PP1147457 | ✓ |
| Session | Featured Session: Eames House: Singular Gateway to Charles and Ray's Many Worlds | Austin Convention Center | Room 16AB | Featured Session | 10:00 | 11:00 | The Eames House--sometimes called Case Study House #8--turned 75 this recent Christmas Eve. We'll talk not only about the history (and future) of the jewel-like house Charles and Ray Eames built for themselves, but also the beautiful way that home is a lens into so much of their life and work. Their ideas, their objects, their vision all radiate from there. Demetrios is the Director of the Eames Office today. | Eames Demetrios | PP1147997 | ✓ |
| Session | Featured Session: Level Up. The 2025 State of Play on Games, Tech, and Media | Austin Convention Center | Ballroom EF | Featured Session | 10:00 | 11:00 | Join NYU professor Joost van Dreunen for a data-driven exploration of gaming's $250 billion future. Discover how non-gaming companies are entering the space, the buzz around next-gen hardware, and the fall of walled gardens. Joost will reveal how emerging tech is reshaping content across games, tech, and media. Whether you're a developer, innovator, or enthusiast, you'll gain valuable insights into this converging landscape. SXSW veterans can expect exclusive industry forecasts. All attendees receive Joost's special SXSW edition State of Play Report – your guide to navigating the exciting future of interactive entertainment and digital media. Don't miss this chance to level up your industry knowledge! | Joost Van Dreunen | PP1146812 | ✓ |
| Session | Featured Session: Winning the Shift to IRL with Partiful CEO Shreya Murthy | Hilton Austin Downtown | Salon H | Featured Session | 10:00 | 11:00 | How did Partiful dethrone Facebook and Eventbrite to become the default event planning app? Co-founder and CEO Shreya Murthy will share her story of powering the URL-to-IRL revolution. In this fireside with Josh Constine, former TechCrunch editor turned consumer investor at SignalFire, hear how Partiful won its first super users and became the love language of the extroverted (and a safe space for introverts). Get tips for building an irreverent brand and offline community. And learn how Shreya navigated Partiful's toughest moments as one of the top female consumer app founders of all time. | Josh Constine, Shreya Murthy | PP1148406 | ✓ |
| Session | Featured Speaker Connect: Don Allen Stevenson III | | | Speaker Connects | 10:00 | 11:00 | Speaker Connects are an opportunity to join a limited number of attendees for an intimate discussion with SXSW Speakers. Come brainstorm new ideas and engage in conversation in this unique format. Advance sign-up is required and will be limited to primary access only. An RSVP does not guarantee a spot for this Speaker Connect session. If selected to participate you will receive a confirmation via email. In order to RSVP, please log into schedule.sxsw.com with your registration linked.
Don Allen Stevenson III is an author and creative technologist exploring the intersection of art, technology, and innovation, with a focus on AI, AR, and spatial computing. He leverages his hands-on experience to teach and inspire developers and creatives, ensuring a deep understanding of the tools and technologies he promotes. | Don Allen Stevenson III | PP1148212 | |
| Special Event | Film & TV Creators Morning Mixer | Stephen F Austin | 2nd Fl Prefunction | Special Event | 10:00 | 11:00 | Join us at the SXSW Film & TV Festival Morning Mixer to meet Film & TV Creators and industry professionals before heading into your day! | | OE46163 | |
| Lounge | Filmmaker & Industry Lounge Presented By Epidemic Sound | Stephen F Austin | Capital Ballroom AB | Lounge | 10:00 | 17:00 | Discover a new soundtracking experience. Where the ordinary makes way for the extraordinary and never-before-seen cinematic universes are brought to life. From ocean-noir, post-yakuza to snowy-western anime, and more. Join us in the Filmmakers Lounge Presented By Epidemic Sound to work, relax, and explore how to bring your stories to life with sound.
https://go.epidemicsound.com/events/sxsw25/ | | OE45298 | |
| Session | Fleeing to Safer Ground: Climate Change-Driven Migration | Hilton Austin Downtown | Salon B | Panel | 10:00 | 11:00 | People often hear “climate change” and think it’s a distant threat— but it has already begun to force millions of people to change where they live. It's also re-setting real estate and insurance markets and disrupting local governments and the services they provide. Join award-winning journalist and media professor Marcia Stepanek (Columbia University), demographic futurist Bradley Schurman (Human Change), Head of Business Development (ESG) Eric Vermeiren (NASDAQ) and disaster/philanthropy expert Gregory Witkowski (Kean University) for new data and fresh insights on now and next. | Bradley Schurman, Marcia Stepanek, Eric Vermeiran, Gregory Witkowski | PP152200 | ✓ |
| Session | Future Society: A World-Building Game for Philanthropy | Museum of the Future | Museum of the Future | Workshop | 10:00 | 12:00 | In this interactive session, participants are invited to step into the role of a decision-maker tasked with creating a resilient society. This collective game (Forging Futures, Rockefeller Philanthropy Advisors game) will require the players to vote on actions to adopt and on how to shape the future of the society to build. Participants will be asked to face tough strategic decisions that require balancing short-term resource allocations and a long-term resilience to unexpected events. Come play! | Alisha Bhagat, Olga Tarasov | PP156249 | |
| Session | The Human Connection of Narrative Writing & Voices in Gaming | Fairmont | Manchester EE | Fireside Chat | 10:00 | 11:00 | Explore with us the pivotal role voice acting and narration writing play in shaping the identity and success of video game franchises. Voice actors are the soul and pulse of a project. They breathe life into and sustain the characters of your favorite video games, shows, movies, animes, etc. Through expert insights, the panel will reveal how thoughtful and compelling narrative writing, alongside adept and nuanced voice performances, brings characters to life, enhances storytelling, and contributes to the enduring appeal of beloved games. | Eli Harris, Derald Wise | PP1147737 | ✓ |
| Session | Humanizing Digital Experiences Through Adaptive Interfaces | JW Marriott | Salon 7 | Fireside Chat | 10:00 | 11:00 | As people gravitate to digital worlds, tech brands must be able to curate highly personalized and seamless digital experiences for users. UX takes center stage as brands rethink software to humanize digital and adapt to diverse user needs. In this fireside chat, gaming technology pioneer Andrew Coonrad of Logitech G and creative leader Nathan Matthews of global design studio forpeople discuss how tech brands are embracing adaptive interfaces to prioritize personalization, inclusivity, and safety in their digital products. | Andrew Coonrad, Nathan Matthews | PP148710 | ✓ |
| Session | Ignite Talks: Music & Tech | Austin Convention Center | Room 18CD | Presentation | 10:00 | 11:00 | In the spirit of Ignite Talks, each speaker gets exactly 5 minutes on stage and 20 slides to amuse, educate, enlighten, or inspire the audience. Speakers will present on a variety of topics centered on the music industry. | Becky Brook, Cristina Foddai, Brady Forrest, Aylin Gorgun, Andrew Harding, Stephen Kelly, Jacob Marquez, Joseph Perla, Marcela Rada, Brad Smalling | PP1148065 | |
| Session | Ignite the Night: Horror/Genre Filmmakers Meet Up | Hilton Austin Downtown | Room 406 | Meet Up | 10:00 | 11:00 | Get ready for the ultimate Genre Filmmakers Mixer hosted by Ethereal Horror Fest. This electrifying event is your chance to rub shoulders with industry pros and students alike, share your boldest ideas, and spark new collaborations. Whether you're a student, seasoned or an emerging filmmaker, dive into dynamic conversations, and explore groundbreaking perspectives in genre filmmaking. With exclusive networking opportunities and a celebration of diverse voices. Dive into each other's imaginations and push the boundaries of storytelling to new, thrilling heights! | Marina Cantu, Elizabeth Lloyd | PP154781 | |
| Session | Introvert Creatives Meet Up | Hilton Austin Downtown | Room 412 | Meet Up | 10:00 | 11:00 | “Quiet voices make loud impacts.”
As an introvert, attending a huge conference like SXSW can be both exciting and exhausting. Our meet up is designed to be a safe space amidst the hustle and bustle of Austin.
This meet up provides a safe space for introverts to recharge, connect, and thrive. We’ve curated an environment where introverted creators, leaders, and industry professionals can feel comfortable and empowered.
Join us in forging a new space at SXSW where all quiet voices have a seat at the table and the opportunity to thrive! | Jean Kang, Linda Le | PP152547 | |
| Special Event | JBL Truck Activation | 2nd St & Trinity St | 2nd St & Trinity St | Special Event | 10:00 | 14:00 | Check out the JBL Truck for a chance to win prizes including JBL products, premiums, cut the line access to JBL events and tickets to Rolling Stone’s Future of Music Showcase! Stop by on 3/10 & 3/11 from 10am-6pm, located at 2nd and Trinity across from the SXSW Registration. You won’t want to miss it!
www.jbl.com/sxsw2025 | | OE45619 | |
| Session | LATAM Marketers Meet Up | JW Marriott | Brazos Room | Meet Up | 10:00 | 11:00 | The LATAM Marketers Meet Up is tailored for marketers, agency owners, and advertising directors across Latin America. Connect with industry leaders, discover innovative agencies, and expand your network—whether you’re looking to collaborate, hire, or attract new clients. | Juan Korman, Nicolas Lopez Marti | PP154724 | |
| Session | Mentor Session: Aderonke Komolafe (Advancing Integrated Health and Integrated Health Magazine) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Artificial Intelligence/Machine Learning, Content Strategy/Production, Future of Work. | Ronke Komolafe | PP1147796 | |
| Session | Mentor Session: Alexander Pfeiffer (Terralytiq, Inc.) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Energy, Entrepreneurship, Sustainability. | Alexander Pfeiffer | PP1147069 | |
| Session | Mentor Session: Amber Featherstone-Uwague (Elsevier) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Artificial Intelligence/Machine Learning, MedTech, Nonprofits. | Amber Featherstone-Uwague | PP1147967 | |
| Session | Mentor Session: Ari Krzyzek (Chykalophia) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, Marketing/Advertising/PR, Business Development. | Ari Krzyzek | PP1147420 | |
| Session | Mentor Session: Brandon Bulliard (Dreamster Media) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Content Strategy/Production, Entrepreneurship, Art. | Brandon Bulliard | PP1147403 | |
| Session | Mentor Session: Guillermo J. Ochoa-Cronfel (The Cronfel Firm) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Business Development, Entrepreneurship, Product Management/Development. | Guillermo Ochoa-Cronfel | PP1147156 | |
| Session | Mentor Session: Ji-Sook Yim (Alight Solutions) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Product Management/Development. | Ji-Sook Yim | PP1147974 | |
| Session | Mentor Session: Kana LiVolsi (Dos Mundos Creative) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Content Strategy/Production, Future of Work, Product Management/Development. | Kana LiVolsi | PP1147055 | |
| Session | Mentor Session: Mary Bailey (Last Prisoner Project) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Ethics, Funding, Nonprofits, Storytelling. | Mary Bailey | PP1147792 | |
| Session | Mentor Session: Mary Matheson (Arizona State University) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Journalism, Immersive Technology, XR. | Mary Matheson | PP1147134 | |
| Session | Mentor Session: Randa Quraan (Socially Loud) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, Marketing/Advertising/PR, Content Strategy/Production. | Randa Quraan | PP1147060 | |
| Session | Monetizing Memes: A New Paradigm for the Creator Economy | Austin Convention Center | Room 5ABC | Fireside Chat | 10:00 | 11:00 | Meme mindshare is 23% of the entire internet and has created an entirely new visual language. Creators from all walks of life bring us viral sensations through their ingenuity and artistic creations and communities are built with technology like Web 3 and AI. But how can these creators monetize their art form? Learn more about the culture and communities behind the ever present memes and how they can earn a living with their art. | Marcie Jastrow, Nick Kaufman | PP1147735 | |
| Activation | The Museum of the Future House | Museum of the Future | Museum of the Future | Activation | 10:00 | 19:00 | For five days, the Museum of the Future will be Dubai's outpost in Austin, showcasing bold and creative ideas for shaping the future. The Museum of the Future House will host a lineup of events, from panel discussions to workshops and immersive experiences, including Refik Anadol's newest AI installation, Earth Dreams. The House also features its own garden, a serene space where visitors can meet members of the Museum of the Future and Dubai Future Foundation, the 2050 Track Sponsor at SXSW 2025. Guests will also have the chance to savor FIX, Dubai's original viral chocolate sensation, while enjoying traditional chai demonstrations by Project Chaiwala. | | OE45633 | |
| Session | Music Mentor: Anne Mueller ([PIAS] America) | Austin Convention Center | Room 15 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Marketing/PR, Distribution, Management. | Anne Mueller | PP1147878 | |
| Session | Music Mentor: Bee Ramesh (Birthday Cake Records | FRNRZ Media) | Austin Convention Center | Room 15 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Marketing/PR, A&R, Sales & Sponsorships. | Bee Ramesh | PP1147660 | |
| Session | Music Mentor: Cassandra Shankman (Sounds by Cassandra) | Austin Convention Center | Room 15 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Marketing/PR, Live Events, Startups, Audio/Production (Recording/Mixing/Mastering). | Cassandra Shankman | PP1147700 | |
| Session | Music Mentor: Felipe Vassão | Austin Convention Center | Room 15 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Emerging Technologies, Sync/Licensing, Audio/Production (Recording/Mixing/Mastering). | Felipe Adorno Vassão | PP1148074 | |
| Session | Music Mentor: Gus Robertson (5dB) | Austin Convention Center | Room 15 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in A&R, Live Events, Songwriting. | Gus Robertson | PP1147347 | |
| Session | Music Mentor: Lucy Freeman (Messina Touring Group) | Austin Convention Center | Room 15 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Marketing/PR, Touring. | Lucy Freeman | PP1148078 | |
| Session | Music Mentor: Ryan Hamilton (Spirit Music Group)
| Austin Convention Center | Room 15 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Contracts & Agreements, Distribution, Marketing/PR, Music Tech, Publishing, Startups. | Ryan Hamilton | PP1147872 | |
| Session | Music Mentor: Sammy Kaufman (Linktree) | Austin Convention Center | Room 15 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Marketing, Artist Partnerships, Music Tech, Startups, Touring. | Sammy Kaufman | PP1147214 | |
| Session | Music Mentor: Scott Cupolo (Warner Music Group) | Austin Convention Center | Room 15 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Contracts & Agreements, Sync/Licensing, Publishing. | Scott Cupolo | PP1147230 | |
| Session | Music Mentor: Sol Tricot (Universal Music Group) | Austin Convention Center | Room 15 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Music Tech, Streaming & Programming, Sync/Licensing. | Sol Tricot | PP1147651 | |
| Session | NASA’s Quesst To Change The Supersonic Speed Limit | Hilton Austin Downtown | Salon G | Panel | 10:00 | 11:00 | NASA's Quesst mission may open the future to a new market of commercial supersonic air travel by cutting flight times in half. Learn more about the 50+ year old ban on commercial supersonic travel over land and what NASA is doing to change the speed limit in the sky to a sound limit.
The Quesst mission’s goals are to design and build NASA’s X-59 research aircraft with technology that reduces the loudness of a sonic boom and fly the X-59 over several U.S. communities to gather data on public responses to the sound generated during supersonic flight and deliver that data set to regulators. | Cathy Bahm, Larry Cliatt, Nils Larson, Brittny McGraw | PP152664 | ✓ |
| Session | Navigating a Future of the Creator Economy Across Platforms | Austin Convention Center | Room 6AB | Panel | 10:00 | 11:00 | The creator economy is evolving rapidly, and uncertainty around platform policies continues to shape its future. With some platforms facing bans and others contending with increasing regulatory changes—such as the EU's Digital Services Act and Australia's recent social media restrictions for kids—creators must adapt to build sustainable, multi-platform careers. This panel will explore how creators have successfully diversified their presence and revenue streams while navigating unpredictable platform changes. | Ian Hecox, Lauren Schnipper, Alix Traeger, Nu Wexler | PP154381 | ✓ |
| Session | NIL’s Role in College Sports Momentum | The LINE | Onyx Ballroom 1/2/3/4 | Panel | 10:00 | 11:00 | With NIL (Name, Image, and Likeness) redefining college sports, momentum is building beyond the athletes themselves, sparking new opportunities across the college sports ecosystem. As brands, retailers, and local communities tap into this shift, NIL is driving brand engagement, creating influential brand ambassadors, and reshaping the apparel and retail spaces around college sports. This session dives into the evolving NIL landscape, examining how these changes fuel broader momentum and growth across industries linked to college sports. | Shane Arman, Steve Denton, Taylor Jones, Nick Konat | PP156298 | ✓ |
| Session | Playing, Learning, Earning: Empowering Girls Through Games | Fairmont | Manchester GG | Panel | 10:00 | 11:00 | Nearly half of the world’s gamers are girls. The gaming industry is already making strides in diversity and inclusion – coalitions such as GVGC and UNICEF’s Game Changers are convening spaces for industry members to advocate for progress towards enhanced safety, diversity, equity and inclusion for all people to joyfully and healthily participate in gaming. Playing is essential to human well-being, it is also a key enabler of learning. Can we harness the power of online games to close gender digital gaps? | Narine Ivanyan, Oumayma Raimi-Rode, Tatjana Sachse | PP152153 | ✓ |
| Session | Podcast Marketing Demystified: Optimizing Existing Channels | Courtyard Marriott | Rio Grande Ballroom 1 | Workshop | 10:00 | 12:00 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
When was the last time you really took stock of your owned/internal channels to help promote your podcast? From your website and social media pages to your company's Slack channels and email newsletter, learn how to leverage every type of owned/internal channel—print, digital, in-person, and beyond—to capture the attention of your target audience. You'll learn ways to consider your goals and success metrics, as well as how to track those metrics. Consider this your "owned/internal media audit," as you'll walk away with more than 50 ideas (taken from Ivy League podcasts to NPR station productions) for how to immediately optimize and activate your various channels to grow your show. | Joni Deutsch, Jeff Umbro | PP155703 | |
| Session | Quantum Narratives | Austin Convention Center | Room 10AB | Book Reading | 10:00 | 11:00 | In her new book “Quantum Narratives”, internationally acclaimed creative technologist, experiential innovator and author Stephanie Riggs exposes our narrative dependency on Aristotelian Poetics and introduces a framework for combining principles from the physical sciences with today’s generative tools to perhaps, at last, overcome the problematic narrative paradox. Revolutionary, research-backed, and actionable, this talk will transform everything you think you know about storytelling and radically reframe how interactive and spatial storytellers approach narrative. | Stephanie Riggs | PP150921 | ✓ |
| Session | Reclamation City: A Digital Twin Project | JW Marriott | Salon 6 | Panel | 10:00 | 11:00 | Digital twins, a virtual tool used to simulate real environments, are being used by professionals across industries; but what if we took the technology out of the board rooms and into our community centers? The Reclamation digital twin project trains community partners to create sensor-monitored digital twins, and uses the designs to transform blighted urban areas into immersive green spaces. By creating replicable workflows, workshops, and an educational toolkit, the project teaches meaningful tech skills to the community and nurtures a sustainable future for their neighborhoods. Hear from stakeholders about how to implement digital twins for your communities and businesses. | Kathleen Cohen, Nonny De La Pena, Marcela Oliva, Sultan Sharrief | PP151331 | ✓ |
| Lounge | Rivian Recharge Lounge | Austin Convention Center | Main Hallway | Lounge | 10:00 | 17:00 | Escape the SXSW hustle and take some time for yourself at the Rivian Recharge Lounge in the Austin Convention Center. Discover the future of adventure, engage with our community wall, snap a photo at our backdrop and enjoy a relaxing space with charging stations for your devices.
We're located at 1E in the ACC, and open daily from 10am-5pm.
Come say hello and experience the spirit of adventure with Rivian at SXSW! | | OE45758 | |
| Session | Shaping Sustainable Mobility: Technology Is Not Enough | Hilton Austin Downtown | Salon F | Presentation | 10:00 | 11:00 | Within sustainable mobility the role of technology often dominates the narrative, but is it enough? Drawing on insights from academia, public governance, private sectors and global trends, this session will dissect the complexities and multifaceted approaches necessary for creating the future of mobility, challenging the audience to think beyond technology - and buzzwords - alone. | Henrik Harplinger, Siri Melin | PP150925 | ✓ |
| Session | Speaker Connect: Sean Quinn | JW Marriott | Salon H | Speaker Connects | 10:00 | 11:00 | Speaker Connects are an opportunity to join a limited number of attendees for an intimate discussion with SXSW Speakers. Come brainstorm new ideas and engage in conversation in this unique format. Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked.
Sean Quinn, HOK Director of Regenerative Design, is committed to ensuring that the built environment of tomorrow yields mutualistic, net-positive benefits for nature, buildings and people. Through a data-driven approach, he brings regenerative strategies, performance-based sustainable design and a progressive approach to biomimicry in planning and design projects across various scales all over the world. He collaborates with organizations ranging from tech startups to Fortune 500 companies to design and implement regenerative design strategies across real estate portfolios and communities.
Sean cofounded and is the past chair of HOK Impact, which leads the firm’s approach to social responsibility and empowering the communities where our people live and work. | Sean Quinn | PP1148439 | |
| Session | Stay Free: Indigent Defense War Stories & Common Pitfalls | JW Marriott | Salon 5 | CLE | 10:00 | 11:00 | Dive into the gripping world of Texas public defense with tales straight from the courtroom trenches. Discover the critical missteps that could land you in hot water and learn how to navigate the legal landscape with insider tips from seasoned defenders. Whether you're an attorney seeking deeper insight or someone eager to understand the justice system, this session promises eye-opening narratives and practical wisdom to help you steer clear of legal pitfalls. | Eric Sundin, Janel Venzant | PP1148115 | |
| Session | Sustainable Aviation: Pioneering the Future with SAF | Marlow | Marlow | Panel | 10:00 | 11:00 | Join us for an insightful discussion on the critical role of Sustainable Aviation Fuel (SAF) in reducing aviation's carbon footprint. This session will explore the environmental benefits of SAF, technological advancements, and policy frameworks driving its adoption. We'll highlight Ireland's significant contributions to SAF production, including innovative research, strategic investments, and collaborations with global partners. Discover how Ireland is positioning itself as a leader in the sustainable aviation sector, paving the way for a greener future in air travel. | Roger Harris, Amy Hebert, Shahank Nigam, Ruben Rodriguez | PP156171 | |
| Activation | SXSW Bookstore | Austin Convention Center | Room 10C | Bookstore | 10:00 | 18:00 | Visit the SXSW bookstore to find published works by Conference and Festival participants and connect with fellow attendees. Be sure to check out the daily book signings schedule as well! Open daily, March 7 - 13. | | OE45611 | |
| Exhibition | SXSW Flatstock - Tuesday | Austin Convention Center | Exhibit Hall 5 | Exhibition | 10:00 | 17:00 | Looking for the perfect centerpiece for your gallery wall, a concert poster of your favorite artist, or even a sticker referencing a specific meme from 2011? Look no further than Flatstock, which runs March 11-13! The best concert posters have always captured both the essence of the music they promoted and the spirit of the time in which they were produced. Flatstock provides an ongoing series of opportunities to see fine poster art in person and to meet the artists who created it. | | OE45268 | |
| Session | Syncrets To Success: Sync Licensing Music For Media & Ads | Austin Convention Center | Room 17AB | Panel | 10:00 | 11:00 | Join composer/producer Marcus Manderson (@dafingaz, Disney, FOX, MTV, Lil Jon x Pitbull, Nat Geo), for a dynamic sync licensing panel. Featuring incredible panelists Livy Rodriguez-Behar (@livyrb17, Credits: Disney, Sephora, Fox), Daciay Quenah (@dquenah, Credits: Apple, Nike, Google), and Greggory Covington (@theofficialeclipse, Credits: Red One, NFL, NBA), this session will provide insights on placing your music in TV, film, and ads. Equip yourself with the tools for career elevation and companies can discover strategies to find perfect tracks for projects, campaigns, and more! | Greggory Covington, Marcus Manderson, Daciay Quenah, Livy Rodriguez-Behar | PP1147987 | ✓ |
| Session | Tackling Advertising in the Misinformation Era | JW Marriott | Salon E | Presentation | 10:00 | 11:00 | In an age where misinformation spreads faster than ever and the lines between truth and fiction are increasingly blurry, advertisers and brands face a relentless challenge – to break through the internet’s noise while upholding their integrity and trust with audiences.
This session explores how brands and advertisers can craft advertising strategies that not only capture attention but also uphold integrity and accuracy.
- Understand the real-time and lingering impact of association with misinformation and disinformation on brand perception, consumer trust and behavior
- Explore practices for verifying information sources and ensuring ads are placed in brand-safe environments
- Learn how to build resilient advertising strategies that stand strong in the face of misinformation while maintaining authenticity and credibility | Ryan Manchee, Noor Naseer | PP146974 | ✓ |
| Session | This is not Woke Capitalism, this is the Future of Business | Austin Convention Center | Room 9ABC | Panel | 10:00 | 11:00 | In recent decades, two paradigms have dominated the economy: money buys power, and companies primarily exist to maximize shareholder value. To be fit for the 21st century, it is time that we seek new economic models that prioritize a company's mission.
In this session, we will discuss which levers we need to redesign to unlock the potential of companies. We will dive into how to build businesses that put purpose and long-term independence at the core of entrepreneurial endeavors and how this serves the company & people, planet and society. | Katharina Bottenberg, Greg Curtis, Nien-Hê Hsieh, Annika Schneider | PP149002 | ✓ |
| Session | Turning Identity into Action: Careers that Change the World | Austin Convention Center | Room 8ABC | Panel | 10:00 | 11:00 | A conversation with four LGBTQ+ artists who have acted as trailblazers in their respective fields, and use their platforms to give back to their community and create space for other queer voices. | E.R. Fightmaster, Mal Glowenke, Jasmin Savoy Brown, Jacqueline Toboni | PP155834 | ✓ |
| Activation | UK House: Where Innovation Meets Opportunity | Palm Door on Sixth | Palm Door on Sixth | Activation | 10:00 | 19:00 | Welcome to where innovation meets opportunity. Welcome to UK House.
At UK House we're bringing together the world's most innovative minds to spark ideas, forge partnerships, and shape the future of the creative economy.
Four days packed with immersive experiences, inspiring conversations, and endless networking opportunities.
Don’t miss the British Music Embassy every night from 8PM, featuring breakthrough UK artists across 8 nights.
Join us to engage, explore and be inspired by the future; now! | | OE46122 | |
| Session | What’s a Primary Driver of U.S. Prosperity? | Austin Convention Center | SXSW Expo - Podcast Lounge - Exhibit Hall 3 | Podcast | 10:00 | 11:00 | Join this podcast to hear, through compelling stories and actionable insights, how learning after high school drives economic growth, strengthens civic life, and equips individuals to thrive in a rapidly evolving world. Podcast host: Dakota Pawlicki, Today’s Student, Tomorrow’s Talent & Director at CivicLab. | Courtney Brown, Archie L. Holmes Jr., Kysha Wright Frazier | PP156363 | |
| Session | Why Technology Should Build a Living World, Not Escape It | Austin Convention Center | SXSW Expo - Next Stage - Exhibit Hall 4 | Fireside Chat | 10:00 | 11:00 | What if the physical world could respond to you—answering questions, telling stories, or even giving you advice? Imagine standing in front of a historic building and instantly hearing its untold secrets or scanning a product in a store to unlock hidden rewards. Welcome to the Living World, powered by IRCODE’s groundbreaking IR technology. From retail to tourism, education to personal interactions, the Living World isn’t about escaping reality—it’s about making it smarter, more intuitive, and alive. Explore the psychology of curiosity and the philosophy of invisible tech. | Matty Beckerman, Brittany Hershkowitz | PP156215 | ✓ |
| Session | Women in Podcasting Meet Up | Hilton Austin Downtown | Room 410 | Meet Up | 10:00 | 11:00 | For years, podcasting has been a male-dominated field -- it’s about time we change that. So we're bringing back the women in podcasting meet up to SXSW for year two! Whether you are a seasoned podcaster or new to the audio world, this is a safe space to get together and share stories, ask questions, and meet like-minded women looking to expand their professional network. Join us to mingle with fellow female podcasters and producers and join a community filled with very cool and talented women. Come one, come all! | Molly Mcanany, Gabrielle Sierra | PP148916 | |
| Session | Your Brand is a Joke: And That’s an Opportunity | JW Marriott | Salon FG | Panel | 10:00 | 11:00 | Gen Zers reward brands that embrace humor (specifically satire) but not always how it was intended. Marketing not meant to be humorous is reinterpreted by fans who take what they see as funny and create a powerful connection. Gen Z’s penchant for the absurd arises from traumatic experiences which created a cynical, dark sense of humor. Brands that allow themselves to be the butt of the joke earn goodwill and trust. A survey by USC and Acceleration Community of Companies (ACC) showed 41% of Gen Z pay more attention to brands that use humor/satire and 35% say it makes them like a brand more. | Willow Bay, Ryan Joe, Michael Nyman, Cosette Rinab | PP149602 | ✓ |
| Activation | Dolby Airstream | Rivian Electric Roadhouse | Rivian Electric Roadhouse | Activation | 10:30 | 14:00 | Imagine connecting with your favorite music at its fullest capacity and creative potential. Go beyond the ordinary listening experience and immerse yourself in the music, hearing every detail in unparalleled clarity and depth.
Discover the power of Dolby Atmos with Rivian Premium Audio and experience the difference yourself. Explore the Dolby Airstream trailer, learn more about the creative process with Dolby Atmos mixing, and experience Dolby Atmos Music in a Rivian.
Space is limited. Admittance is on a first come, first serve capacity. | | OE45652 | |
| Activation | Open House | Rivian Electric Roadhouse | Rivian Electric Roadhouse | Activation | 10:30 | 14:00 | Rivian’s Electric Roadhouse at SXSW 2025 is where adventure meets innovation. Join us as we explore the path toward an optimistic tomorrow, bringing together live music, thought-provoking panels and exclusive events. You’ll have the chance to get up close with Rivian’s all-electric trucks and SUVs — plus a few surprises. Step inside, connect with our community and book a drive experience. | | OE45548 | |
| Screening | Fury | Alamo Lamar | Alamo Lamar 8 | Narrative Feature | 10:45 | 12:32 | Alex a young actress, is raped at a New Year's Eve party but cannot identify her attacker. When she turns to her brother Adrian for help and support, he reacts by questioning and pressuring her.
Alex distances herself from her brother and everything she knows. For a year she lives in solitude with disgust, shame and guilt. Adrian, consumed by rage, makes his own decisions on an increasingly dark path, far from what Alex needs. Meanwhile, she finds in theatre the only way to channel her pain and anger, playing the vengeful character of Medea. | Gemma Blasco | FS18179 | |
| Screening | Fury | Alamo Lamar | Alamo Lamar 1 | Narrative Feature | 10:45 | 12:32 | Alex a young actress, is raped at a New Year's Eve party but cannot identify her attacker. When she turns to her brother Adrian for help and support, he reacts by questioning and pressuring her.
Alex distances herself from her brother and everything she knows. For a year she lives in solitude with disgust, shame and guilt. Adrian, consumed by rage, makes his own decisions on an increasingly dark path, far from what Alex needs. Meanwhile, she finds in theatre the only way to channel her pain and anger, playing the vengeful character of Medea. | Gemma Blasco | FS18178 | |
| Lounge | Canadian Innovation Lounge - New Projects Daily | Fairmont | Primrose | Lounge | 11:00 | 18:00 | Explore the Canadian Innovation Lounge where featured experiences and products rotate daily. From AI-driven storytelling powered by a brain-computer interface to XR experiences for both at-home and out-of-home venues, and VR and AI solutions transforming learning and lifestyle—discover innovations shaping how we play, create, and live. Visit the Canadian Innovation Lounge to see new projects daily.
https://rdvcanada.ca/en/festivals/sxsw-2025/ | | OE45600 | |
| Screening | Deaf President Now! | Hyatt Regency Austin | SXSW Film & TV Theater @ The Hyatt Regency | Documentary Feature | 11:00 | 12:40 | During eight tumultuous days in 1988 at the world’s only Deaf university, four students must find a way to lead an angry mob — and change the course of history. | Nyle DiMarco, Davis Guggenheim | FS18098 | |
| Screening | Descendent | Violet Crown Cinema | Violet Crown Cinema 1 | Narrative Feature | 11:00 | 12:32 | Set in present-day Los Angeles, DESCENDENT follows Sean Bruner, a school security guard who is haunted by childhood trauma while preparing for the birth of his first child with his wife, Andrea. After a beam of light appears in the sky during a late-night shift, Sean wakes up in the hospital with an inexplicable talent for vivid, unsettling drawings of extraterrestrials and desert landscapes. As his visions blur the line between dreams and reality, Sean’s grip on sanity unravels. With time running out, he must confront his fears to escape his family’s tragic legacy. | Peter Cilella | FS18313 | |
| Screening | Descendent | Violet Crown Cinema | Violet Crown Cinema 3 | Narrative Feature | 11:00 | 12:32 | Set in present-day Los Angeles, DESCENDENT follows Sean Bruner, a school security guard who is haunted by childhood trauma while preparing for the birth of his first child with his wife, Andrea. After a beam of light appears in the sky during a late-night shift, Sean wakes up in the hospital with an inexplicable talent for vivid, unsettling drawings of extraterrestrials and desert landscapes. As his visions blur the line between dreams and reality, Sean’s grip on sanity unravels. With time running out, he must confront his fears to escape his family’s tragic legacy. | Peter Cilella | FS18315 | |
| Screening | Friendship | Paramount Theatre | Paramount Theatre | Narrative Feature | 11:00 | 12:40 | Purchase Public Presale Tickets Here: "Friendship"
Suburban dad Craig has his life turned upside down by the arrival of a new neighbor. As Craig’s attempts to make an adult male friend spiral out of control, their blossoming relationship threatens to ruin both of their lives. | Andrew DeYoung | FS18099 | |
| Activation | German Haus Day 4: European Music & Night Time Economy | Speakeasy | Speakeasy | Activation | 11:00 | 18:00 | We kick off the music days at the German Haus discussing fostering innovation in the creative sector and artist mobility from a global perspective. At 2pm the European Union hosts its Music Mixer and Daytime Show in the Music Lounge, while the NighttimeLab brings together nighttime experts to co-create knowledge and prototype innovative models for action. At 7 pm Initiative Musik & EMEE host the European Beats Mixer, followed by the European Beats Official Showcase.
https://www.german-haus.com | | OE45662 | |
| Special Event | Live from the Rivian Electric Roadhouse, KCRW presents Morning Becomes Eclectic | Rivian Electric Roadhouse | Rivian Electric Roadhouse | Special Event | 11:00 | 14:00 | KCRW's signature music program, Morning Becomes Eclectic comes to the Rivian Electric Roadhouse for a special weeklong event. Hosted by Novena Carmel and featuring a thoughtfully curated mix of new releases, timeless classics, offbeat gems, live performances and candid artist interviews, this is an event you won't want to miss!
Check-in each day to see surprise guests while you enjoy freshly brewed coffee and snacks.
Space is limited. Admittance is on a first come, first serve capacity. | | OE45762 | |
| Screening | Narrative Short Program 3 | Rollins Theatre at The Long Center | Rollins Theatre at The Long Center | Shorts Program | 11:00 | 12:45 | Exceptional storytelling that captivates, surprises, and excites. | | FS18060 | |
| Activation | ON THE ROAD AGAIN - THE SX MERCH TRUCK IS BACK! | Congress Street Closure | Congress Street Closure | Activation | 11:00 | 16:00 | Hitting the asphalt again for the third year, the SXSW Merch Truck is rollin’ up around town bringing exclusive drops, limited-edition tees, and must-have swag straight to where all the fun is.
Bonus! - we sell music wristbands to get access to showcases happening right then and there.
Take a peek at the schedule of locations around town where you can grab official SXSW merch on the go.
Find the truck, grab the merch, thank us later! | | OE46065 | |
| Session | Sherri Goodman Book Signing | Austin Convention Center | Room 10C | Book Signing | 11:00 | 11:25 | Sherri Goodman will be signing copies of “Threat Multiplier: Climate, Military Leadership, and the Fight for Global Security" at the SXSW Bookstore. | Sherri Goodman | PP1148333 | |
| Exhibition | SXSW XR Experience - Tuesday | Fairmont | Congressional Ballroom | Exhibition | 11:00 | 18:00 | Where the SXSW Film & TV Festival and Exhibitions meet, the SXSW XR Experience (March 9-11) will once again bring the most exciting creators working between technology and art to Austin.
Creators working in immersive art are constantly pushing the boundaries of how new technology can bring their work to life. Take a walk through cutting edge physical and virtual installations and find your next favorite artists in the XR Experience. | | OE45273 | |
| Screening | The True Beauty of Being Bitten by a Tick | Alamo Lamar | Alamo Lamar 9 | Narrative Feature | 11:00 | 12:20 | After a tragic accident, Yvonne drives down to her friend Camille’s bucolic new home for some time away. She’s welcomed by A.J. and Isaac, two new friends of Camille, who also maybe live there. The group promises a weekend of homemade meals from fresh, local produce and parlor games by candlelight.
But when Yvonne develops troubling symptoms from a tick bite, the rural paradise fades away revealing a breeding ground for a disturbing new life. | Pete Ohs | FS18437 | |
| Screening | We Are Storror | ZACH Theatre | ZACH Theatre | Documentary Feature | 11:00 | 12:35 | Purchase Public Presale Tickets Here: "We Are Storror"
At the peak of a death-defying career, the 7 friends of parkour team Storror embark on what could be their final project: a globetrotting quest to conquer 4 extreme environments. Faced with harrowing accidents and personal conflicts, the team grapples to maintain the bonds that have united them since their beginnings as ragtag street kids. From Michael Bay, this immersive documentary delves into these thrilling athletes who command over 10 million YouTube subscribers and nearly 3 billion views. Equal parts adrenaline and heart, the film takes you to the edge and asks: What's truly worth risking your life for? | Michael Bay | FS18242 | |
| Screening | XR Experience Competition | Fairmont | Fairmont | XR Program | 11:00 | 18:00 | World premieres of mind bending immersive art. | | FS18840 | |
| Screening | XR Experience Spotlight | Fairmont | Fairmont | XR Program | 11:00 | 18:00 | Masterful immersive art from around the world. | | FS18845 | |
| Special Event | Zevia Pit Stop | SXSW Registrant Lounge | SXSW Registrant Lounge | | 11:00 | 19:00 | Join us in the Registrant Lounge at our Zevia Pit Stop! Refuel with the #1 better-for-you soda while you sip on new and fan favorite flavors. | | OE46250 | |
| Special Event | Session 1: Building elite global teams at rapid speed (without compliance nightmares) | Austin Convention Center | SXSW Expo - Networking Lounge | Special Event | 11:10 | 11:25 | The shift toward remote and international workforces is accelerating. Building a cross-border team has never been easier, and the market leaders of tomorrow are already taking the borders of their workforce planning to bridge key talent gaps. Join Pedro Barros, Remote's SVP and GM of Contractors, for expert insights on finding and recruiting elite top performers on a global scale. | | OE46176 | |
| Screening | Mermaid | Alamo Lamar | Alamo Lamar 6 | Narrative Feature | 11:15 | 13:00 | Doug is an awkward Florida drug addict. Divorced and alone, he shares custody of his young daughter with his ex. Doug's reeling from losing his job at a local strip club, where he takes care of the fish in the aquarium. Things are beyond bleak - so Doug zips his boat out into the Gulf to end the pain of his reality. But at his lowest point, he discovers an injured Mermaid creature clinging to life. For Doug, it's a sign from the Universe - so he brings her home, gives her shelter in his tub and begins to nurse her back to health. He even names her Destiny. As their rapport blossoms, word of his secret gets out and he is forced to protect his new friend by any means necessary. | Tyler Cornack | FS18527 | |
| Screening | Mermaid | Alamo Lamar | Alamo Lamar 5 | Narrative Feature | 11:15 | 13:00 | Doug is an awkward Florida drug addict. Divorced and alone, he shares custody of his young daughter with his ex. Doug's reeling from losing his job at a local strip club, where he takes care of the fish in the aquarium. Things are beyond bleak - so Doug zips his boat out into the Gulf to end the pain of his reality. But at his lowest point, he discovers an injured Mermaid creature clinging to life. For Doug, it's a sign from the Universe - so he brings her home, gives her shelter in his tub and begins to nurse her back to health. He even names her Destiny. As their rapport blossoms, word of his secret gets out and he is forced to protect his new friend by any means necessary. | Tyler Cornack | FS18526 | |
| Session | (CANCELED) Music Mentor: Meredith Nadeau (The Orchard) | Austin Convention Center | Room 15 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Distribution, Marketing/PR, Live Events. | Meredith Nadeau | PP1147702 | |
| Session | AI Ethics and Governance: Avoiding the Headlines | Hilton Austin Downtown | Salon C | Panel | 11:30 | 12:30 | Hear directly from a panel of experts on how to adopt AI and avoid reputation crushing headlines. Not knowing how to implement AI responsibly can stop organizations from embracing the technology or cost valuable time and resources. Gain critical insight into the forefront of AI ethics and governance practices and maintain your organization's competitive edge. | Debra D’Agostino, Heather Domin, Kevin Fumai, Liz Grennan | PP150926 | ✓ |
| Session | AI Immersive Storytelling: LILITH.AEON Lecture Performance | Fairmont | Manchester B | Presentation | 11:30 | 12:30 | Explore 'LILITH.AEON', AΦE's AI-enhanced XR dance odyssey. See cutting-edge tech and raw emotion fuse as we probe life, death, and immortality through AI-generated choreography. Inspired by the youngest cryogenically frozen person, we use Motion Capture, Machine Learning, and Unreal Engine to redefine immersive storytelling. Learn our creative process and how to integrate these technologies into immersive productions. Delivered performatively, this session reveals the secrets of merging art and tech, electrifying audiences with the future of performance art! | Esteban Lecoq, Aoi Nakamura | PP153460 | |
| Session | AI is Unable to Outpace Higher Education | Austin Convention Center | SXSW Expo - Podcast Lounge - Exhibit Hall 3 | Podcast | 11:30 | 12:30 | This podcast session explores the interplay between higher education and artificial intelligence, delving into how academic institutions are responding to the proliferation of AI in the workplace and economy. | John McDonald, Alisa Miller, Dakota Pawlicki, Julie Schell | PP156402 | |
| Session | AI Won’t Steal Your Job, But It Might Steal Our Creativity | Realtor.com Austin Tech Center | Realtor.com Austin HQ | Panel | 11:30 | 12:30 | Creativity is under siege. Algorithms and automation are lifting the floor of our work, but they’re also lowering the ceiling. At this very moment, we’re standing at a fork in the road: do we outsource too much to AI and march into a dystopian “Brave New World”? Or do we take control of the tools and build something weird, wild, and totally new? The panel discussion will explore how we’ve been breaking AI on purpose and turning it from a tool for answers into a tool for inspiration. We’ll demo how this works, backed by research done in collaboration with Google into the variation of creativity in the largest language models. This talk is about breaking the rules—reprogramming the smartest machines in the world to stop being right and start being inspiring. | Pip Bingemann, Matt Herrmann, Liz Levy Clark, Chuck McBride | PP156368 | |
| Session | AI-Powered Organizations: Redefining the Future of Work | Hilton Austin Downtown | Salon DE | Presentation | 11:30 | 12:30 | While discussions about AI often focus on personal adoption or fears of job displacement, the real revolution is unfolding within organizations—the engines of our economy and society. Stanford Professor Melissa Valentine, of the university’s Institute for Human-Centered AI (HAI) will guide an engaging and forward-thinking exploration into the transformative role of AI -powered organizations.
Organizations thrive on specialized yet coordinated workflows. How can AI enhance these systems, enabling smarter decision-making and adaptive capabilities? This session dives into three groundbreaking real-world examples where AI is not just a tool but a partner in reshaping how organizations evolve, collaborate, and innovate.
Join us for an agenda-setting conversation that moves beyond buzzwords to uncover the practical, scalable impact of AI on the organizations driving our world forward | Melissa Valentine | PP1147523 | ✓ |
| Session | Authenticity Over Tokenism | JW Marriott | Salon E | Fireside Chat | 11:30 | 12:30 | This session will take a deeper dive into inclusive marketing and the challenge to move beyond “checking the box.” We’ll dissect what it means to truly deliver authentic creative that resonates with consumers to create loyalty and deliver value over time. We'll explore intersectionality and provide a deeper understanding of multiracial and omniculturalism to help brands achieve genuine, impactful representation in their campaigns. | Leonard Moore, Marvin Woodard | PP151506 | ✓ |
| Session | Brave New City: Design Through The Lens Of Science Fiction | JW Marriott | Salon 7 | Presentation | 11:30 | 12:30 | From Frank Lloyd Wright's Ennis House in Blade Runner to the silo in Hugh Howey’s novel Wool, science fiction has often represented cutting edge architectural design. For cities, imagining future urban environments requires an understanding that every place belongs to history, the land and our human spirit. An example includes designing equitable spaces through a study of utopian and dystopian principles. This session will delve into the ways literature and cinema intertwine with architecture to explore innovative solutions in the built environment and public spaces. | Jes Deaver | PP147385 | ✓ |
| Session | Building an Artist: Crafting A Brand Through Visual Identity | Austin Convention Center | Room 18AB | Panel | 11:30 | 12:30 | In today’s music industry, an artist’s brand is more than just their sound—it’s a cohesive visual identity that captivates audiences. This panel explores how collaborations between directors, producers, and artists shape careers, focusing on music videos as a tool to build and solidify an artist’s image.
Panelists include Lope Serrano, CANADA co-founder and Director; Charlotte Woodhead, CANADA LA MD & EP; Andrew Ibea, Senior VP at Interscope Records; and Bradley Calder, Creative Director. | Bradley J. Calder, Andrew Ibea, Lope Serrano, Charlotte Woodhead | PP1147655 | ✓ |
| Session | Can Genetic Medicine Give Us a World Without Disease? | The Thompson Hotel Austin | Red River Ballroom | Fireside Chat | 11:30 | 12:30 | Check out all events Presented by “Lilly.”
Treating and curing disease have long been the focus of medical science. But what if we could stop disease before it even starts? Advances in genetic medicine, AI, and diagnostics are making this vision possible within our lifetimes. Dr. Andrew Adams will be joined onstage by world-renowned futurist and Future Today Institute founder and CEO, Amy Webb, to explore how these innovations are transforming healthcare. By leveraging vast sequencing data and cutting-edge technology, scientists are unlocking new pathways for personalized medicine. These groundbreaking approaches are driving highly targeted, life-changing therapies, accelerating progress, and reshaping the future of medicine. | Andrew Adams, Amy Webb | PP156454 | ✓ |
| Session | Climate Action Meet Up | Hilton Austin Downtown | Room 410 | Meet Up | 11:30 | 12:30 | Finally, a chance to bring professionals together to curve climate doom and make space for hope and optimism in an age where climate action needs to be prioritized.
The session will kick off with a Q&A of volunteers from the crowd where they will be asked questions from the group. Attendees will get a chance to hear from professionals they may not have chosen to connect with otherwise.
During the second half of the session, attendees will be given optional prompts from the hosts to encourage meaningful conversations with those who share similar interests and career fields. | Alyssa Barber, Krystalynn Gier | PP150671 | |
| Session | Co-Creating Joy: Art Uplifting Displaced Communities | Austin Convention Center | Room 8ABC | Panel | 11:30 | 12:30 | As the number of displaced people and refugees worldwide reaches a record high, artists are at the forefront of narrative change, challenging dehumanizing stereotypes and uplifting the joy and abundance that are core to our humanity. How can we tap into the power of art and design for culture change? How do we tell the most authentic stories, and co-create arts-based projects with displaced communities? This panel explores innovative campaigns and projects from creators across media who are using art as a catalyst for impact and action in support of displaced communities. | Joel Bergner, Aaron Huey, Joyce Kim, Ronald Rael | PP155156 | ✓ |
| Session | Digital Twins for Water Resilience | Hilton Austin Downtown | Salon B | Panel | 11:30 | 12:30 | Climate change, rapid population growth, and natural disasters are placing unprecedented demands on water and wastewater systems across the globe. The design, construction, and operation of water infrastructure are inextricably linked to our ability to adapt to these challenges. Join us to learn how cutting-edge technologies such as digital twins, AI, and real-time monitoring are enhancing water resilience, ensuring sustainable management, safeguarding public health, and protecting our precious water resources. | Serelle Corn, Gregg Herrin, Jared Sheehan, Satish Tripathi | PP147604 | ✓ |
| Session | Direct Lines: How Artists Can Reclaim Their Fan Data Story | Austin Convention Center | Room 18CD | Panel | 11:30 | 12:30 | As streaming platforms and social networks become increasingly protective of user data, innovative artist teams are building their own first-party data infrastructures. This panel brings together leading artist managers and music executives who are pioneering new approaches to fan data ownership and activation. Join our panelists as they share real-world examples and practical insights on creating direct channels to fans; building sustainable data collection frameworks; and leveraging owned information to drive revenue and growth for artists and teams of all sizes. | Hallie Anderson, Jack Gallagher, Jenna Neer, Meredith Peters | PP1148050 | ✓ |
| Session | Engaging the Core: Esports as a Player Retention Tool | Fairmont | Manchester EE | Fireside Chat | 11:30 | 12:30 | Compared to casual gamers, esports fans are more franchise-aware – they play more, convert better, and spend more on average – arguably making them the most valuable demographic for publishers and brands. As the games industry continues to grapple with how to create more sustainable business models, esports incentivizes players to connect, compete, and celebrate their favorite games, driving a measurable lift in engagement. Join EA Senior Director of Esports & Ventures Brand Monica Dinsmore to unpack the ever-growing value of competitive experiences in player retention and reacquisition. | Monica Dinsmore, Kerry Flynn | PP1147736 | ✓ |
| Session | Extracting High-Value Molecules From the Waste Stream | Hilton Austin Downtown | Salon A | Fireside Chat | 11:30 | 12:30 | In a world grappling with waste, a living laboratory within a repurposed Chicago meatpacking facility is redefining refuse as a resource. Using an anaerobic digester as a biorefinery, Bubbly Dynamics extracts high-value molecules, such as secondary metabolites, from the waste stream. This unconventional approach empowers nineteen small food businesses at The Plant to revolutionize societal views on waste. Join the visionaries behind this initiative for a rich fireside conversation, exploring real-world examples of converting waste challenges into sustainable opportunities. | John Edel, Taila Howe | PP146485 | ✓ |
| Session | Featured Session: Cleaning Up Our Atmosphere: Carbon Removal Prepares to Go Mainstream | Austin Convention Center | Room 16AB | Featured Session | 11:30 | 12:30 | Leading climate scientists agree carbon removal is vital for limiting global warming. While giant carbon-sucking vacuums may seem like sci-fi, the technology is real and in use today. However, the industry must scale considerably to reach its full potential. In this fireside chat, climate scientist Katharine Hayhoe and Douglas Chan, COO of Climeworks, will discuss the state of carbon removal and how we can reach a future where excess carbon is systematically removed much like other waste. | Douglas Chan, Katharine Hayhoe | PP1146880 | ✓ |
| Session | Featured Session: How Technology Is Transforming Urban Spaces and Building Cities of the Future | Hilton Austin Downtown | Salon H | Featured Session | 11:30 | 12:30 | Autodesk’s Chief Marketing Officer Dara Treseder and San Jose Mayor Matt Mahan will sit down for a discussion about the collective effort to bring government into the 21st century. The duo will unpack how the latest technologies — including AI — are transforming urban infrastructure and creating lasting positive impacts on communities like San Jose and beyond. Moderated by TechCrunch’s Rebecca Bellan, this panel will explore how Autodesk and the City of San Jose are helping transform the future of housing, transportation, responsible AI procurement, and more to ultimately reimagine what it means to be a sustainable, thriving city. | Rebecca Bellan, Matthew Mahan, Dara Treseder | PP1147991 | ✓ |
| Session | Featured Session: Human-Centered Storytelling: Driving Connection & Culture | Austin Convention Center | Ballroom D | Featured Session | 11:30 | 12:30 | The most successful brands and leaders tell stories that move people deeply, foster connection and drive culture. Cheryl Miller Houser shares a storytelling framework anyone can use to achieve this. Her human-centered approach draws on the craft and science of storytelling and something much deeper – how to tap into our own heart and the heartbeat of the times. Interweaving moving examples and anecdotes, she takes participants on an emotional journey that leaves them inspired to tell stories that drive results in marketing, sales, leadership, social impact and personal development. | Cheryl Miller Houser | PP151792 | ✓ |
| Session | Featured Session: Paramount CTO on AI in the Media Industry | Austin Convention Center | Ballroom EF | Featured Session | 11:30 | 12:30 | Cut through the hype on AI with Paramount CTO Phil Wiser as he shares three examples of how the media company is using the tech today to improve not just operations, but your viewing experience as well. Find out how the company is using AI to deliver significant content production outcomes over the next year, leveraging it for scaled marketing content applications, and using it for scripting and imaging. Phil will also speak candidly about what he believes are the biggest challenges and opportunities facing the media industry over the next five years. | Phil Wiser | PP150954 | ✓ |
| Session | Featured Speaker Connect: Eames Demetrios | | | Speaker Connects | 11:30 | 12:30 | Speaker Connects are an opportunity to join a limited number of attendees for an intimate discussion with SXSW Speakers. Come brainstorm new ideas and engage in conversation in this unique format. Advance sign-up is required and will be limited to primary access only. An RSVP does not guarantee a spot for this Speaker Connect session. If selected to participate you will receive a confirmation via email. In order to RSVP, please log into schedule.sxsw.com with your registration linked.
Eames Demetrios works in the areas of design, art, filmmaking and storytelling.
In the design world, Demetrios is probably best known as director of the Eames
Office, taking care of the legacy of designers Charles and Ray Eames for over 3
1/2 decades. In this capacity,and working with his siblings, he has organized and
curated numerous exhibitions, stewarded the re-editions of the Eames Furniture
with Herman Miller and Vitra, and created an interactive version of the classic
Eames film Powers of Ten. In addition, Demetrios is Chairman of the Board of
the Eames Foundation, which takes care of the remarkable Eames House.
Demetrios is a writer as well: he’s the author or co-author of a dozen books and
contributor to many more. His design books include An Eames Primer--now a
widely used teaching text, the prize-winning Eames: Beautiful Details, and, co-
authored with Carla Hartman, Essential Eames: Words and Images. Altogether,
his books have been translated into over 20 languages.
Demetrios continues to do some filmmaking, having made over 70 films (mostly
short documentaries, but some fiction features and animation)--many on the
Eames work, as well as exploring topics ranging from the Modern Maya of
southern Mexico to Frank Gehry, from homelessness to legendary winemaker
Peter Gago. | Eames Demetrios | PP1148213 | |
| Session | From Foresight to Impact in Automotive | Hilton Austin Downtown | Salon F | Presentation | 11:30 | 12:30 | Join us for an engaging session by the BMW Group Technology Office USA, where we will explore the intersection of outside-in sensing, foresight, and an explorative mindset. Discover how outside-in thinking can drive innovation by anticipating future trends and customer needs. Daniel Grein, who leads Foresight in the U.S., will share insights and examples that emphasize the importance of a forward-thinking mindset in today’s rapidly evolving landscape. Whether you're an industry professional or a creative thinker, this session offers inspiring insights and behind-the-scenes perspectives. | Daniel Grein | PP1148281 | ✓ |
| Session | The Future of Fintech: Rethink, Update, Capitalize | Hilton Austin Downtown | Salon J | Presentation | 11:30 | 12:30 | Despite facing a major reckoning in the past couple of years, fintech is here to stay, though it’s in need of a refresh. Rethinking fintech requires breaking myths and mapping the future, as everything you know about the industry is either wrong or needs to be updated. Finance is at the core of every business unit in almost every sector, and embedding financial services is more than a trend. Recently digitized verticals (healthcare, ecommerce) still have plenty of room for growth and innovation. This discussion will explore fintech’s evolving landscape and how founders and investors can adapt. | Marcos Fernandez | PP146582 | ✓ |
| Session | The Growth of the South Asian Diaspora | Austin Convention Center | Room 17AB | Panel | 11:30 | 12:30 | Explore "The Growth of the South Asian Diaspora" as we delve into its global impact, focusing on electronic music, Bollywood, and Panjabi music. Our expert panel will discuss the evolution of South Asian culture, its influence on global entertainment, and the challenges of diaspora identity and representation. Discover how South Asian music and cinema are shaping multicultural societies and future trends. Engage with success stories and gain insights into the diaspora's vibrant contributions to the world stage. | Faryal Khan-Thompson, Kunal Merchant, Baldeep Randhawa, Mohammad Shah | PP154615 | ✓ |
| Session | How EVs Secure U.S. Leadership and Strengthen Communities | Hilton Austin Downtown | Salon G | Panel | 11:30 | 12:30 | No doubt, electric vehicles are the future. The industry is transforming communities, boosting state economies, and securing America’s energy dominance. Two governors—one Democrat and one Republican—will explore how smart EV policies and innovation in their state are driving job creation, onshoring manufacturing, reshaping economies, and advancing U.S. energy leadership. This candid discussion, moderated by Rivian, will offer unique insights, differing perspectives, and true stories from both sides of the aisle. | Governor Henry McMaster, Governor JB Pritzker, Hannah Steinweg | PP1147990 | ✓ |
| Session | How Tech is Optimizing Monetization and Distribution in the Music Industry | Austin Convention Center | SXSW Expo - Next Stage - Exhibit Hall 4 | Panel | 11:30 | 12:30 | In an era where artists are seeking innovative ways to monetize their craft and build deeper connections with fans, technology is reshaping the music industry's traditional revenue streams. This panel explores cutting-edge solutions that are revolutionizing how artists generate income and manage their income, from smart merchandise that creates ongoing engagement to financial tools that streamline payment processes. | Ameer Brown, Calvin Chan, Malcolm Gray, Eboni Stephens | PP156180 | ✓ |
| Session | Investing in Creators — From Views to Valuations | Austin Convention Center | Room 6AB | Panel | 11:30 | 12:30 | Creators are the new entrepreneurs and it's time we talk to them as much! This session brings together industry powerhouses to break down the world of creator investing. We'll cover the various types of investors and capital financing, how creators can best construct investable businesses built to scale, and the key factors potential investors consider when evaluating creator businesses. Whether you're a content creator building your empire or an investor seeking the next big star, this panel will equip you with the knowledge to value the true potential of a creator's business. | Chris Erwin, Megan Lightcap, Ian Shepherd, Eric Wei | PP155114 | ✓ |
| Session | Joost Van Dreunen Book Signing | Austin Convention Center | Room 10C | Book Signing | 11:30 | 11:55 | Joost Van Dreunen will be signing copies of “One Up: Creativity, Competition, and the Global Business of Video Games" at the SXSW Bookstore. | Joost Van Dreunen | PP1148304 | |
| Session | Kayfabe Meets Commerce: Brands As Characters in Culture | JW Marriott | Salon FG | Panel | 11:30 | 12:30 | In a landscape flooded with brands vying for attention, embracing “Kayfabe” from WWE might be the ultimate game-changer. Kayfabe, the art of staying in character, isn’t just for wrestlers — it’s the secret sauce for your brand’s persona. Think Tom Hanks’ nice-guy image or Liquid Death’s irreverent branding. In WWE, as in today’s culture, you choose your character or the world chooses for you. This panel explores the wild parallels between wrestling’s scripted realities and modern branding strategies, plus how to harness kayfabe to drive commerce. | Ben Majoy, Austin McKenna, Jeron Smith, Stacy Tarver Patterson | PP151176 | ✓ |
| Session | Latinx/é Voices in Film: Creatives Meet Up | Hilton Austin Downtown | Room 412 | Meet Up | 11:30 | 12:30 | Join Cine Las Americas to celebrate local Latinx/é voices in film and the vibrant creative community thriving in Austin, the home of SXSW. This is more than just a gathering—it's a chance to connect with international filmmakers and engage with a platform dedicated to amplifying Latinx/é stories. Cine Las Americas, alongside organizations such as Malakita Productions, and Tapi Studios, showcase how local talent shapes the global film industry. Whether you're seeking collaboration, inspiration, or a pathway to share your vision, connect and be a part of this vibrant growing community. | Gabriel Ornelas, Mariana Paredes Peláez | PP1148149 | |
| Session | Live, From Space! Visualizing the Future With NASA | Austin Convention Center | Room 12AB | Panel | 11:30 | 12:30 | For over six decades, NASA has led the way in exploring the cosmos, from historic Moon landings and planetary missions to deploying space telescopes, deflecting asteroids, and returning samples to Earth. By sending both humans and robots equipped with advanced instruments and cameras, NASA offers an immersive journey into the universe, unraveling mysteries about our cosmic existence. Join a panel of communications and imagery experts as they provide a look into NASA's visual triumphs and preview the innovations that will bring viewers along for the ride as we head back to the Moon and beyond. | Sami Aziz, Jeremy Myers, Thalia Patrinos, Zibi Turtle | PP152033 | ✓ |
| Session | Mentor Session: Amy Jackson (TaleSplash) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, Marketing/Advertising/PR, Storytelling. | Amy Jackson | PP1147376 | |
| Session | Mentor Session: Andrea Higgins (Andrea Higgins PR) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, Marketing/Advertising/PR, "Diversity, Equity & Inclusion". | Andrea Higgins | PP1147377 | |
| Session | Mentor Session: Christopher Morrison (Reality+, LLC) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in XR, Storytelling, Immersive Technology. | Christopher Morrison | PP1147130 | |
| Session | Mentor Session: Dr. Jasmonae Joyriel (Ignite Anew) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in "Diversity, Equity & Inclusion", Entrepreneurship, Future of Work. | Jasmonae Joyriel | PP1147078 | |
| Session | Mentor Session: Gus Nisbet (MassiveMusic) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Artificial Intelligence/Machine Learning, Marketing/Advertising/PR, Content Strategy/Production. | Gus Nisbet | PP1147379 | |
| Session | Mentor Session: Jamie Petty Galis (Petty Galis Inc.) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in "Diversity, Equity & Inclusion", Entrepreneurship, Business Development. | Jamie Petty Galis | PP1147800 | |
| Session | Mentor Session: Jenaro Diaz (Minero Inc.) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Blockchain & Cryptocurrency, Marketing/Advertising/PR, Entrepreneurship, XR. | Jenaro Diaz | PP1147425 | |
| Session | Mentor Session: Jim Galis (Rectavia Studio) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Blockchain & Cryptocurrency, Game Development, Product Management/Development. | Jim Galis | PP1147090 | |
| Session | Mentor Session: Paul "IX" Kemppainen (SISU) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, Space Exploration, Storytelling. | Paul "IX" Kemppainen | PP1147162 | |
| Session | Mentor Session: Renata Borges (Effect Sport / NFL Brazil) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Sports, Content Strategy/Production, Marketing/Advertising/PR. | Renata Borges | PP1147540 | |
| Session | Momentum at the Crossroads of Culture and Sports | The LINE | Onyx Ballroom 1/2/3/4 | Panel | 11:30 | 12:30 | From the Super Bowl to the Olympics, sports and culture drive each other’s momentum, creating powerful touchpoints for fans and brands alike. This session explores the dynamic relationship between sports and culture—how this shapes fan engagement, influences merchandise trends, and defines the cultural zeitgeist. We’ll examine how brands leverage this synergy to connect with audiences on a deeper level, amplifying their impact and driving the cultural narrative. Discover how sports and culture are fueling momentum together, setting trends that transcend the game. | Craig Brommers, Kelsey Greer, Jonathan Heit, Cam Jordan | PP156297 | ✓ |
| Session | Music Mentor: Aaron Meola (DISCO) | Austin Convention Center | Room 15 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Record Labels, Live Events, Artist Management, Contracts and IP Law, SaaS, Distribution, Marketing, PR, Radio and DSP pitching | Aaron Meola | PP1147695 | |
| Session | Music Mentor: Davina Thomas (24/7 Artists) | Austin Convention Center | Room 15 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Management, A&R, Education. | Davina Thomas | PP1147222 | |
| Session | Music Mentor: Geoff Sherr (Tone) | Austin Convention Center | Room 15 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Sync/Licensing, Music Tech, Management. | Geoff Sherr | PP1147696 | |
| Session | Music Mentor: Gueriel Mendes (NTSS LAW, PLLC.) | Austin Convention Center | Room 15 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Contracts & Agreements, Management, IP & Copyright. | Gueriel Mendes | PP1148075 | |
| Session | Music Mentor: Hannah Thompson-Waitt (Virgin Music Group) | Austin Convention Center | Room 15 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Streaming & Programming, Data, Management. | Hannah Thompson-Waitt | PP1148146 | |
| Session | Music Mentor: Michael Pelleg (Disney Television Studios) | Austin Convention Center | Room 15 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Sync/Licensing, Songwriting. | Michael Pelleg | PP1147229 | |
| Session | Music Mentor: Nick Maker (The Elements Music) | Austin Convention Center | Room 15 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Sync/Licensing, IP & Copyright, Publishing. | Nick Maker | PP1147933 | |
| Session | Music Mentor: Russell Baltera (C3 MGMT / C3 Records) | Austin Convention Center | Room 15 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Emerging Technologies, Live Events, Management. | Russell Baltera | PP1148081 | |
| Session | Music Mentor: Sophie Hopkins (Warner Chappell Music) | Austin Convention Center | Room 15 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Sync/Licensing, Songwriting, Publishing. | Sophie Hopkins | PP1147701 | |
| Session | Music Supervisors & Editors: Harmony In Post | Austin Convention Center | Room 13AB | Panel | 11:30 | 12:30 | This session promises to be a thought-provoking exploration of the nuanced and often over looked relationship between music supervisors and film/TV editors, offering invaluable insights into their collaborative efforts and the profound impact of music on visual storytelling today. | Tyler Cook, Brittany Douziech, Yvette Metoyer, Garret Price | PP149750 | ✓ |
| Session | NASA and the Next Frontier in the Battle Against Cancer | JW Marriott | Salon BC | Panel | 11:30 | 12:30 | Research on the International Space Station has already led to drug and therapy breakthroughs for cancer patients on Earth, with more advancements ahead. NASA is working with the U.S. Department of Health and Human Services and researchers across the federal government to help cut the nation’s cancer death rate by at least 50% in the next 25 years. Join NASA and industry leaders to discuss the transformative potential of space for cancer research and its promising future, and learn how you can get involved. | Jennifer Buchli, Catriona Jamieson, Lucie Low, Michael Roberts | PP152659 | ✓ |
| Session | The Only Constant is Change: Rethinking Corporate Ownership | Austin Convention Center | Room 9ABC | Panel | 11:30 | 12:30 | Who should hold power over companies, and who should benefit from their profits? For centuries, the answer has been determined by inheritance or wealth. Let’s explore a 21st-century alternative: steward-ownership.
Greg, Stephan, and Melanie will take us on their journeys — from Patagonia’s “instead of going public, we go purpose” to Stapelstein’s nightmare-turned-purpose-driven-success story. Finally, we’ll hear a hacker’s perspective that adds a visionary edge. Guaranteed.
Discover the model that, as The New Yorker highlighted, rewrites corporate psychology by putting purpose front & center. | Greg Curtis, Melanie Rieback, Stephan Schenk, Annika Schneider | PP1146980 | ✓ |
| Screening | The Python Hunt | Alamo Lamar | Alamo Lamar 2 | Documentary Feature | 11:30 | 13:01 | Every year, the Florida government calls upon the general public to compete in an invasive python removal contest in the Everglades in an attempt to save the threatened ecosystem. For ten grueling nights, an eclectic group of amateur hunters confront the dangerous terrain, nocturnal creatures and their own tiny demons. Meanwhile, one professional hunter leads the charge to undermine the competition, questioning what hides beneath the python mania gripping the ‘glades. | Xander Robin | FS18405 | |
| Screening | The Python Hunt | Alamo Lamar | Alamo Lamar 7 | Documentary Feature | 11:30 | 13:01 | Every year, the Florida government calls upon the general public to compete in an invasive python removal contest in the Everglades in an attempt to save the threatened ecosystem. For ten grueling nights, an eclectic group of amateur hunters confront the dangerous terrain, nocturnal creatures and their own tiny demons. Meanwhile, one professional hunter leads the charge to undermine the competition, questioning what hides beneath the python mania gripping the ‘glades. | Xander Robin | FS18406 | |
| Session | Q&A Stage: Helen Sartory | Austin Convention Center | SXSW Expo - Q&A Stage - Exhibit Hall 2 | Presentation | 11:30 | 12:30 | The Q&A Stage is the ultimate destination for unscripted sessions with notable industry experts. This unique format allows registrants to engage directly with speakers, gaining insights and answers on a wide range of topics.
Helen joined The Beatport Group in April 2022 and is Chief Revenue Officer. Prior to Beatport she served as Director / GM at The Rattle LA, an incubator for music technology startups and independent artists. She is an advisor to Feedforward, an AI music search startup, a member of the Executive Board for AFEM (Association for Electronic Music) and a member of the Advisory Boards for IMS (International Music Summit) and Music Technology UK. Before transitioning into the music industry, Helen spent the first 10 years of her career in investment banking, initially at boutique M&A firm Greenhill & Co, and later as Head of Emerging Technologies at Lazard. | Helen Sartory | PP1148471 | |
| Session | Reshaping the Future of Immersive Exhibitions | Fairmont | Manchester A | Panel | 11:30 | 12:30 | Join us for a compelling roundtable discussion featuring French cinema distributor MK2, London-based Lightroom, and US multi-platform venture studio Kinetic Energy Entertainment, moderated by award winning curator and creative director/producer Jeremy Boxer. Our panel will explore the opportunities and challenges of new modes of exhibition and storytelling for immersive experiences. From MK2's innovative immersive museum prototype to Lightroom's state-of-the-art artist-led shows and Kinetic Energy Entertainment's story-based IP productions, explore how these pioneers are reshaping the future of immersive exhibitions. | Jeremy Boxer, Elisha Karmitz, Richard Slaney, Diana Williams | PP152154 | ✓ |
| Session | The Rise & Fall & Re-Emergence of Fantasy Sports | JW Marriott | Salon 5 | CLE | 11:30 | 12:30 | At the turbulent crossroads of innovation and regulation, daily fantasy sports and other gaming adjacent products have seen a resurgence against the landscape of legalized online sports betting and iGaming. This event of industry experts explores the legislative and regulatory trends that are creating, or closing, opportunities and innovations in a maturing world of online customer engagement across regulated and unregulated fields. Ideal for those crafting startups or navigating daily fantasy sports and gaming law to know what’s legal, what’s not and where the jury is still out. | Bradley Fischer, Radney Wood | PP1148116 | |
| Session | Sales, Acquisitions, and Distribution Mentor: Adam Zehner (Crunchyroll) | Austin Convention Center | Room 11B | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in International, "Sales, Acquisitions, & Distribution". | Adam Zehner | PP1147639 | |
| Session | Sales, Acquisitions, and Distribution Mentor: Andreas Olavarria (Level 33 Entertainment) | Austin Convention Center | Room 11B | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Producers/Production, "Sales, Acquisitions, & Distribution", Publicity & Marketing. | Andreas Olavarria | PP1147339 | |
| Session | Sales, Acquisitions, and Distribution Mentor: Brock Williams (Boxcar Films) | Austin Convention Center | Room 11B | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Funding/Artist Support, "Sales, Acquisitions, & Distribution", Producers/Production. | Brock Williams | PP1147511 | |
| Session | Sales, Acquisitions, and Distribution Mentor: DJ Jiang (Giant Leap Media Ventures) | Austin Convention Center | Room 11B | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in "Sales, Acquisitions, & Distribution", Funding/Artist Support, Producers/Production. | DJ Jiang | PP1147276 | |
| Session | Sales, Acquisitions, and Distribution Mentor: Joshua Deitell (NBCUniversal) | Austin Convention Center | Room 11B | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in International, "Sales, Acquisitions, & Distribution", Narrative Filmmakers. | Joshua Deitell | PP1147730 | |
| Session | Sales, Acquisitions, and Distribution Mentor: Karoliina Dwyer (Kino Lorber) | Austin Convention Center | Room 11B | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in International, Narrative Filmmakers, "Sales, Acquisitions, & Distribution", Doc Filmmakers. | Karoliina Dwyer | PP1148233 | |
| Session | Sales, Acquisitions, and Distribution Mentor: Mat Levy (DeskPop Entertainment) | Austin Convention Center | Room 11B | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in "Sales, Acquisitions, & Distribution", Narrative Filmmakers, Doc Filmmakers. | Mat Levy | PP1147340 | |
| Session | Social Media Masterclass with Ex-YouTube & Instagram Insider | Austin Convention Center | Room 5ABC | Presentation | 11:30 | 12:30 | There will be an encore of this session Tuesday March 11 at 4pm in the Austin Convention Center, 5ABC.
Great content starts with great ideas. In this talk, you’ll learn how to find better ideas for your social posts from Jon Youshaei who worked inside Instagram and YouTube for 8 years. Jon used this process to grow his audience to 1M+ followers while being featured in TIME, Fast Company, and Inc magazine for “cracking the code on how to go viral.” No more running out of ideas. No more waiting for inspiration. Whether you’re trying to grow on Instagram, YouTube, LinkedIn, TikTok, or X, this talk outlines a repeatable process to grow your audience — and become a respected voice in your niche. | Jon Youshaei | PP154630 | ✓ |
| Session | Speaker Connect: Catherine Burns & David Litt | JW Marriott | Salon H | Speaker Connects | 11:30 | 12:30 | Speaker Connects are an opportunity to join a limited number of attendees for an intimate discussion with SXSW Speakers. Come brainstorm new ideas and engage in conversation in this unique format. Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked.
Catherine Burns is a Peabody Award–-winning director, storytelling midwife, consultant, and public speaker. From 2003 to 2023, she was the artistic director of The Moth, where she was host and producer of The Moth Radio Hour and co-author of the NYT bestselling "How to Tell a Story." As a lead director on The Moth’s Mainstage, she has helped hundreds of people craft their stories, including a New York City sanitation worker, a Nobel Laureate, the Tower of London’s Raven Master, a jaguar tracker, and an exonerated prisoner. She also edited the best-selling and critically-acclaimed books The Moth: 50 True Stories, All These Wonders, Occasional Magic, and A Point of Beauty. Born and raised in Alabama, she now lives in Brooklyn with her husband and young son.
David Litt is A former senior presidential speechwriter for Barack Obama, David Litt was described as the "comic muse for the president" for his work writing jokes for the White House Correspondents Dinner. Since leaving the White House, David has written two books, including the NYT bestselling memoir, "Thanks, Obama: My Hopey Changey White House Years." From 2016-2018 he was the head writer/producer for Funny Or Die DC, and has written comedy pilots for Comedy Central, ABC, and NBC. He continues to write speeches and books for clients from NFL quarterbacks and Fortune 100 CEOs to former cabinet secretaries and leading philanthropists. His upcoming book "It's Only Drowning," about surfing with his Joe Rogan superfan brother-in-law, will be released in June 2025. | Catherine Burns, David Litt | PP1148258 | |
| Session | Supercharging Fandom in Gaming With Music and Storytelling | Fairmont | Manchester GG | Panel | 11:30 | 12:30 | The communities surrounding the world’s largest gaming fandoms are unmatched. How can game publishers and creators deepen their relationships with their most loyal fans? By creating stories that elevate the game through new formats and experiences, brought to life by compelling storytelling and music. In this panel you’ll hear how partnerships between gaming creators, game publishers, and artists are mutually beneficial, untapping new audiences for all involved, and creating new opportunities for fan engagement. | Oscar Höglund, Ben Mattes, Timothy Salmon, Linda Stenmark | PP152638 | ✓ |
| Session | Swipe Right for PR: Brands Find Your Match Meet Up | JW Marriott | Brazos Room | Meet Up | 11:30 | 12:30 | Ready to find your perfect PR match? Hosted by seasoned PR professionals, our lively meet up connects brands seeking visibility with PR pros eager to share their expertise. It's like speed dating but for your brand's future! In this dynamic, mixer-style gathering, you'll "swipe right" on PR professionals who catch your eye. Share your communication challenges, hear their pitches, and see if there's chemistry. Startups, small businesses, and established brands will find potential matches here. PR experts, showcase your skills, and maybe meet your next client soulmate! | Maria Gonima, Chris Willard | PP148409 | |
| Screening | The Threesome | Violet Crown Cinema | Violet Crown Cinema 4 | Narrative Feature | 11:30 | 13:21 | One fateful night, the stars seemingly align for Connor — a kind and unassuming young man — as his long-time crush — the electric and irreverent Olivia — steers them into a threesome with a sweet, alluring stranger Jenny. The encounter sparks a relationship between Connor and Olivia and their love grows quickly, all the way toward planning a life together. But their happy romance is soon demolished when Jenny reappears in their lives, thrusting all three into a difficult and messy journey towards true accountability and adulthood. | Chad Hartigan | FS18446 | |
| Screening | The Threesome | Violet Crown Cinema | Violet Crown Cinema 2 | Narrative Feature | 11:30 | 13:21 | One fateful night, the stars seemingly align for Connor — a kind and unassuming young man — as his long-time crush — the electric and irreverent Olivia — steers them into a threesome with a sweet, alluring stranger Jenny. The encounter sparks a relationship between Connor and Olivia and their love grows quickly, all the way toward planning a life together. But their happy romance is soon demolished when Jenny reappears in their lives, thrusting all three into a difficult and messy journey towards true accountability and adulthood. | Chad Hartigan | FS18445 | |
| Session | Turning up the Volume on Radiopharmaceuticals | JW Marriott | Salon D | Fireside Chat | 11:30 | 12:30 | Radiopharmaceuticals are one of the hottest topics in oncology, attracting major pharma and investor interest with the potential to revolutionize treatments beyond cancers. Discover the current state of the field, advantages over traditional cancer treatments, the potential positive impact on patients and HCPs, and a look ahead to the future with compelling insights into upcoming innovations and advancements. This fireside chat will feature a prominent industry expert and will leave you inspired about the transformative potential of radiopharmaceuticals for better and safer patient care. | Alice Park, Mike Rossi | PP154737 | ✓ |
| Session | Unlocking Boardrooms for Women & BIPOC Leaders | Hilton Austin Downtown | Salon K | Panel | 11:30 | 12:30 | With the recent court ruling overturning the SEC’s NASDAQ Board Diversity Rule, efforts to advance board diversity face new challenges. Amid shifting business priorities and economic pressures, progress remains slow, with low turnover and shrinking opportunities for diverse candidates. This panel will explore how women and BIPOC leaders can navigate evolving board dynamics, strengthen their value propositions, and position themselves for board roles. Hear from experts and gain actionable insights to unlock the boardroom. | Anne Colaiacovo, Laura Mantoura, Cheryl Overton, Susan Sobbott | PP146338 | ✓ |
| Session | Using Neuroscience to Design Brands We Love | JW Marriott | Salon 6 | Presentation | 11:30 | 12:30 | In today’s hyper-connected world, emotional connections are the currency of consumer decision-making. A compelling story can redefine how we perceive, trust, and engage with brands—whether it's grabbing a snack or making life-changing healthcare choices.
Join our panel of experts in neuroscience, storytelling, and design as they unveil the hidden forces shaping the brand stories all around us. From immersive store layouts and breakthrough packaging to scroll-stopping social media campaigns, we’ll explore how these strategies tap into both the individual mind and collective society.
This dynamic, example-packed session will spark fresh insights into how storytelling transforms brand engagement—and the everyday decisions that drive our lives. | Dan Greenwald, Paco Underhill | PP1148087 | ✓ |
| Session | Women, Trans, and Non Binary Filmmaker Meet Up | Hilton Austin Downtown | Room 406 | Meet Up | 11:30 | 12:30 | Film Fatales invites you to an in-person gathering at SXSW in support of filmmakers of all marginalized genders and those interested in amplifying underrepresented voices in the industry to make connections and build their network.
This will be an opportunity to talk with members of Film Fatales who have directed feature films premiering at SXSW including: Anayansi Prado (Uvalde Mom), Chelsea Christer (Out For Delivery), Geeta Gandbhir (The Perfect Neighbor), Giselle Bailey (Seen and Heard), Grace Lee (Forever We Are Young), Jessica Earnshaw (Baby Doe), Julie Wyman (The Tallest Dwarf), TT the Artist (Denim) and Winnie Cheung (Last Call).
Open to all festival badge holders. Hosted at the Hilton Austin Downtown room 406. | Leah Meyerhoff | PP148963 | |
| Special Event | Workshop: There Will Be Bleed, Featuring Beast Syndicate | Austin Convention Center | Austin Convention Center | Special Event | 11:30 | 12:30 | Industry Print Shop is bringing its exclusive Crop Cons workshop 'There Will Be Bleed' to the Flatstock stage.
This will be a hands on screen print demonstration with featured artist Jeremy Thompson of Beast Syndicate. The workshop will begin with a brief discussion between Tony Industry and Jeremy, attendees will then have a chance to screenprint their own BEAST SYNDICATE poster. | | OE45792 | |
| Session | Stephanie Riggs Book Signing | Austin Convention Center | Room 10C | Book Signing | 11:45 | 12:10 | Stephanie Riggs will be signing copies of “Quantum Narratives" at the SXSW Bookstore. | Stephanie Riggs | PP1148367 | |
| Showcase | Ale Cohen & Anna Chang [DJ set] | Rivian Park | Radio Day Stage at Rivian Park | DJ | 12:00 | 12:20 | Cafe Ale is the project of Ale Cohen, a musician and producer based in Los Angeles. His work over the years includes the bands Pharaohs, Psychic Powers and Languis as well as numerous collaborations and production work with a wide range of artists. Cafe Ale was borne out of Ale’s studio, named affectionately by his friend Diego (aka Suzanne Kraft) who was offered a cup of coffee from Ale every time he visited. | | MS62093 | |
| Session | Bradley Schurman Book Signing | Austin Convention Center | Room 10C | Book Signing | 12:00 | 12:25 | Bradley Schurman will be signing copies of “The Super Age: Decoding Our Demographic Destiny" at the SXSW Bookstore. | Bradley Schurman | PP1148314 | |
| Special Event | Everyday Dose | SXSW Registrant Lounge | SXSW Registrant Lounge | Special Event | 12:00 | 19:00 | Coffee plus benefits—hot or cold, mild or bold. Sip, recharge, and fuel your SXSW from day to night. | | OE46107 | |
| Screening | It Ends | Alamo Lamar | Alamo Lamar 4 | Narrative Feature | 12:00 | 13:27 | A group of recent grads head out on a late night drive for grub, hoping to enjoy one final hangout before their paths diverge. Instead, they accidentally turn onto a never-ending, two-lane hellscape surrounded by untold horrors and cosmic forces beyond their understanding. Cramped together inside a Jeep Cherokee and with the miles stretching infinitely ahead, they face a choice: embrace their new existence or fight to escape it. | Alexander Ullom | FS18200 | |
| Screening | It Ends | Alamo Lamar | Alamo Lamar 3 | Narrative Feature | 12:00 | 13:27 | A group of recent grads head out on a late night drive for grub, hoping to enjoy one final hangout before their paths diverge. Instead, they accidentally turn onto a never-ending, two-lane hellscape surrounded by untold horrors and cosmic forces beyond their understanding. Cramped together inside a Jeep Cherokee and with the miles stretching infinitely ahead, they face a choice: embrace their new existence or fight to escape it. | Alexander Ullom | FS18199 | |
| Activation | Mionetto Salone | Mexic-Arte Museum | Mexic-Arte Museum | Activation | 12:00 | 21:00 | Born in Italy, Shared in Austin: Experience The Italian Orange Soul with Mionetto! Benvenuti!
Come enjoy the rich heritage of Italy through art, music, cuisine, spritzes, and Prosecco.
Don’t miss this unique opportunity to soak in the essence of Italy in Austin!
Special Programming for Tue 3/11
12:15pm - 1:15pm | Art | Live Drawing: Rhythmic Sketches
1:15pm - 2pm | Photography | Discussion: Fotografia Italiana with Ryan Neeven
2pm - 4pm | Music | Live Session: The Jessica Healey Quintet
4:15pm - 5pm | Mionetto Aperitivo: Redefining the Spritz Ritual
5pm - 6:30pm | Music | Live Session: The Jessica Healey Quintet
7pm - 9pm | Music | Notte di Musica DJ Ana Boo
https://usa.mionetto.com/us
Complimentary samples of Mionetto will be provided to guests aged 21 and over.
Capacity is limited. Admission will be granted in the order of arrival. | | OE45569 | |
| Activation | My/Mochi x Barbie Joyfully Chill Ice Cream Shoppe | SXSW Registrant Lounge | SXSW Registrant Lounge | Activation | 12:00 | 19:00 | My/Mochi ice cream is the original "joyfully chill" treat. We make our own ice cream in more than 20 flavors like Cookie Dough, Strawberry and Mango and wrap it in our sweet rice dough for the ultimate snack experience. We are excited to launch a NEW, limited edition Barbie™ Birthday Cake flavor at SXSW. Visit us at the Registrant Lounge Mar 7-12 to be one of the first to try it!
www.mymochi.com | | OE46156 | |
| Activation | Sportico House | Wanderlust Wine Co. | Wanderlust Wine Co. | Activation | 12:00 | 19:00 | Sportico is hosting a dynamic two-day event, bringing together industry professionals for an exciting mix of panels, podcasts, and networking opportunities.
This immersive experience will explore the intersection of sports, media, and business, featuring expert-led discussions on the latest trends and innovations shaping the future of the sports industry.
Attendees will have the chance to engage with Colt McCoy, Steve Sarkisian, Dude Perfect, Taylor Rooks, Andy Roddick, Gabby Thomas, Roger Bennett and more!
https://www.sporticolive.com/sporticohouse_sxsw25/7720152 | | OE45797 | |
| Activation | Step Into Who Gives A Crap’s Dream Bathroom To Win! | SXSW Registrant Lounge | SXSW Registrant Lounge | Activation | 12:00 | 19:00 | 🚽 Who Gives A Crap makes toilet paper that’s good for the planet—and your bum. Step into our Dream Bathroom at the Registration Lounge for a chance to win a $4,000 bathroom glow-up! Snap a selfie, leave your big ideas on the Fart Wall, and grab a free eco-friendly TP roll. Bonus? 50% of our profits help fund clean water & sanitation initiatives—so every flush does good. | | OE46020 | |
| Lounge | SXSW Registrant Lounge | SXSW Registrant Lounge | SXSW Registrant Lounge | Lounge | 12:00 | 19:00 | Open throughout the Conference and Festivals, the Registrant Lounge provides a welcoming and convenient space for SXSW attendees to meet, mingle, and take a break from the action. Stop by each day and enjoy a complimentary beverage, courtesy of our sponsors. | | OE45779 | |
| Session | B. Joseph Pine II Book Signing | Austin Convention Center | Room 10C | Book Signing | 12:15 | 12:40 | B. Joseph Pine II will be signing copies of “The Experience Economy: Competing for Customer Time, Attention, and Money" at the SXSW Bookstore. | B. Joseph Pine II | PP1148328 | |
| Showcase | Oreglo | Rivian Park | Radio Day Stage at Rivian Park | Jazz | 12:20 | 13:00 | Many have tried to define London through music, but few encapsulate the sound of the capital today as eloquently as oreglo - a rising, genre-defying four-piece made up of c-sé (keys), Linus Barry (guitar), Nicco Rocco (drums) and Teigan Hastings
(tuba). Through their debut EP ‘Not Real People’ they introduce themselves as a boundless musical experiment endlessly indebted to the city they call home.
After meeting in Secondary school and Tomorrow’s Warriors youth club, Oreglo began carving out their expansive sonic palette, endeavouring to push the boundaries of the jazz scenes that birthed them. Through their music, their upbringings in different corners of the capital collide - from DIY jam sessions in East London to the reggae that bleeds from shop speakers into Brixton market, and the grime and drill ricocheting from their peers’ earphones.
Now signed to legendary jazz label Brownswood Recordings, they’ve already harnessed the attention of industry heavyweights - only a year into their career. | | MS61610 | |
| Activation | The FEMME HOUSE | W Hotel | W Hotel | Activation | 12:30 | 16:40 | W Austin and FEMME HOUSE are excited to welcome you to THE FEMME HOUSE, an interactive hub featuring hands-on experiences, resources, and programming designed to help emerging musicians build their brands. Join us at 12:30pm for the keynote fireside chat with Amy Corbin, C3 Presents Talent Buyer, and FEMME HOUSE co-founders LP Giobbi and Lauren “HERMIXALOT” Spalding. Stick around after for a Q&A with Caren Kelleher, Founder and President of Gold Rush Vinyl. There will also be professional headshots, an Ableton Push & Synth playground, a wellness table hosted by Backline, and a custom hat bar with hat burning by Lost Valley until 4pm. | | OE46214 | |
| Special Event | Lilly Health Innovation Luncheon at SXSW | The Thompson Hotel Austin | Red River Ballroom | Activation | 12:30 | 14:00 | Join Lilly for an inspiring health innovation luncheon at The Thompson Austin. Engage with Lilly thought leaders, industry pioneers, and forward-thinking innovators driving health forward. Enjoy insightful discussions and meaningful connections in an energizing atmosphere. Don't miss this opportunity to network with changemakers shaping the future of medicine, technology and culture. | | OE46228 | |
| Special Event | Q&A Session with Remote | Austin Convention Center | SXSW Expo - Networking Lounge | Special Event | 12:40 | 12:55 | Scaling up teams of international contractors can overcome local skills shortages at rapid speed. But how do you deal with the messy maze of navigating tax filings, managing legal paperwork, and newfound compliance headaches? This expert Q&A with Remote CRO, John Kelly and GM Contractors, Pedro Barros will explore how to banish the administrative burden of handling payments, tax filings, and local compliance—so you can recruit, pay, and manage the best talent in the world without worrying about their home address. | | OE46177 | |
| Showcase | La Cendejas | Austin Convention Center | Ballroom D | Pop | 12:45 | 12:55 | Born and raised in Madrid, Spain, Paula Cendejas, starting her career on YouTube. She started covering tracks and got discovered by Alizzz, C.Tangana´s producer, she then got signed to Warner Music Spain.
Chosen as one of the 12 Spanish artist to follow in 2024 by Billboard Latin, as well as by Rolling Stones.
Her album Tsunami is ranked 11 in the list of the best Hispanic Albums of the year by Rolling Stone.
Paula has collaborated with Alizzz, C.Tangana, Feid, Girl Ultra, Piso21, and many more.
In 2023 she performed at Lollapalooza Chile, Lollapalooza Argentina, and at Tecate Emblema de MX.
She has also done solo venue shows in Mexico, Colombia and Argentina. She performed in the U.S. for the first time this year in the renowned venue DROM in New York City. | | MS62624 | |
| Showcase | Cruzloma (DJ set) | Rivian Park | Radio Day Stage at Rivian Park | Electronic | 13:00 | 13:20 | Originating from Quito, Ecuador, Cruzloma is a duo consisting of Sergio Castro and Felipe Romo—friends, music producers, and DJs—united by their shared passion for rhythm creation. Their music embarks on a journey that seamlessly merges traditional and contemporary influences, drawing inspiration from Global Bass and the rich musical heritage of their homeland.
With the release of their debut EP, Mitos y Ritos, under ZZK Records, Cruzloma immerses listeners in a unique sonic experience. Their work not only captures the vibrant rhythms of Ecuador's jungle, coast, and highlands but also establishes "Postcolonial Bass" as a new trend. Their music, deeply nostalgic yet irresistibly dynamic, invites the audience to dance, blending folkloric and club elements in an entrancing manner. | | MS62317 | |
| Special Event | Glean Work AI Open House | Electric Shuffle | Electric Shuffle | Special Event | 13:00 | 16:00 | https://events.glean.com/gleanaiopenhouse-sxsw-2025/?utm_source=3rd-party&utm_medium=external-website&utm_campaign=sxsw&utm_term=agendam | | OE45436 | |
| Session | Keynote: From Sci-Fi to Society: The Next Era of AI and Quantum Computing | Austin Convention Center | Ballroom D | Keynote | 13:00 | 14:00 | When it comes to AI and quantum computing, it’s time to move past the sci-fi hype and start building real-world applications that expand what is possible with technology. We have entered a new era in which computers can learn, generate and operate independently, and at the same time, an entirely new computing paradigm is rapidly evolving that leverages quantum mechanics to solve seemingly impossible challenges. Join IBM Chairman & CEO Arvind Krishna for a discussion on how business and society can benefit from the convergence of these next frontiers in technology. | Jon Fortt, Arvind Krishna | PP1146918 | |
| Special Event | SIMS Support House | JW Marriott | Room 303-304 | Special Event | 13:00 | 17:00 | RELAX RESTORE RECOVER
We know that large events can bring their toll of mental and physical challenges to all of us in the industry. The SIMS Foundation is providing a space dedicated to SXSW Official Artist Music badge holders and music industry professionals alike to take a breath and rest during the festival. Support staff and therapists will be available daily as SIMS celebrates its 30th year being at the forefront of making emotional well-being a priority for our community, working to educate the public and to arm the music community with the resources needed to look out for themselves, and each other. | | OE46048 | |
| Showcase | Emmeline | Rivian Park | Radio Day Stage at Rivian Park | Spoken Word | 13:20 | 14:00 | Emmeline's unique blend of spoken word and alternative hip-hop has marked her as one of East London's rising poetic souls. Making music that traverses both speech, song, and that mystical in-between, she has made her name for herself on the UK's performance poetry circuit as well as at underground cyphers and beat showcases. She recently opened for The Streets, and has been working with super producers Fraser T Smith (Dave, Adele, Stormzy) and Ash Workman (Metronomy, Christine and the Queens). She is also the host and founder of an upcoming women in music showcase ESS SESSIONS. | | MS61939 | |
| Special Event | European Union Music Mixer and Show | Speakeasy | Speakeasy | Special Event | 14:00 | 17:30 | Meet European Union music industry professionals and artists over drinks, then stay for a special lineup of emerging talent from across the Atlantic. The EU is committed to supporting the music sector as a vital contributor to the world economy and fosters connections between Europeans and Americans through music. This event is in partnership with the European Music Exporters Exchange, Marauder, and the European-American Cultural Foundation.
European Union Ambassador Jovita Neliupšienė will open the event.
Event Schedule:
2pm: Music industry mix & mingle with a special welcome from EU Ambassador Jovita Neliupšienė
3pm: Live performance by Judy Blank from the Netherlands
4pm: Live performance by Emperor X from Germany
5pm: Live performance by badfocus from the Czech Republic | | OE45564 | |
| Showcase | JaRon Marshall (DJ set) | Rivian Park | Radio Day Stage at Rivian Park | DJ | 14:00 | 14:20 | | | MS62140 | |
| Special Event | JBL Truck Activation | 2nd St & Trinity St | 2nd St & Trinity St | Special Event | 14:00 | 18:00 | Check out the JBL Truck for a chance to win prizes including JBL products, premiums, cut the line access to JBL events and tickets to Rolling Stone’s Future of Music Showcase! Stop by on 3/10 & 3/11 from 10am-6pm, located at 2nd and Trinity across from the SXSW Registration. You won’t want to miss it!
www.jbl.com/sxsw2025 | | OE45703 | |
| Special Event | NOWISWHENWEARE (the stars): Interactive Performance Installation | Texas Performing Arts Center | McCullough Theatre | Special Event | 14:00 | 18:00 | Inspired by visions of the Milky Way and Yayoi Kusama’s Infinity Mirror Rooms, the stars is an introspective, awe-inspiring journey into a matrix of light. Visitors move from total darkness to immersion in a theatrical constellation of 4,000 reactive points of light and an enveloping 496-channel sound design. Part meditation, part exploration, the stars, invites each visitor to explore traces of themselves in starlight, the universe, and those who have been here before us.
Texas Performing Arts Center and Andrew Schneider invite SXSW Platinum badge holders to take a self-guided visit to the immersive light and sound installation. You can explore the space at your own pace. Like a museum or gallery, you decide how long to spend in the installation and when to exit. There will be prolonged periods of absolute darkness and occasional loud noises and flashing lights. | Andrew Schneider | OE45601 | |
| Special Event | Q&A Session with Remote | Austin Convention Center | SXSW Expo - Networking Lounge | Special Event | 14:10 | 14:25 | Misclassifying workers can lead to lawsuits, fines, and reputational damage. With labor laws evolving globally and governments sharpening their focus on compliance, businesses need to be aware of the risks and build a protection plan. In this session, Remote’s SVP & GM Contractors, Pedro Barros, will share the simplest ways to recruit, pay, and manage global talent while reducing your legal and compliance risks. | | OE46178 | |
| Screening | Make It Look Real | Alamo Lamar | Alamo Lamar 1 | Documentary Feature | 14:15 | 15:32 | Check out the Conference Session Safe Sex on Set" with Director Kate Blackmore
Claire Warden is a trailblazing intimacy coordinator, helping directors and actors craft convincing on screen intimacy while safeguarding personal boundaries. Hired for a new Australian film, Tightrope, Claire is unsure how the director, Kieran Darcy-Smith, will respond to her presence on set. As she choreographs scenes, designs modesty garments, and navigates the complexities of nudity riders, tensions rise when one of the actors grows uneasy about performing a proposed threesome. Claire and Kieran must collaborate to reimagine the scene balancing the actors’ comfort with the artistic demands of the story. | Kate Blackmore | FS18302 | |
| Screening | Make It Look Real | Alamo Lamar | Alamo Lamar 8 | Documentary Feature | 14:15 | 15:32 | Check out the Conference Session Safe Sex on Set" with Director Kate Blackmore
Claire Warden is a trailblazing intimacy coordinator, helping directors and actors craft convincing on screen intimacy while safeguarding personal boundaries. Hired for a new Australian film, Tightrope, Claire is unsure how the director, Kieran Darcy-Smith, will respond to her presence on set. As she choreographs scenes, designs modesty garments, and navigates the complexities of nudity riders, tensions rise when one of the actors grows uneasy about performing a proposed threesome. Claire and Kieran must collaborate to reimagine the scene balancing the actors’ comfort with the artistic demands of the story. | Kate Blackmore | FS18303 | |
| Showcase | Honeyglaze | Rivian Park | Radio Day Stage at Rivian Park | Rock | 14:20 | 15:00 | Honeyglaze’s second album, Real Deal, and first for Fat Possum, feels like their coming of age moment. The band have taken the foundations laid on their debut and focused it into a mammoth record filled with crashing riffs, devastating vocal performances, and nuanced breakdowns, resulting in a mature, complex record grappling with negative relationships, the mundanity of adult life, and identity. | | MS61086 | |
| Session | 5th Epoch of Video: How Video is Redefining Storytelling | JW Marriott | Salon E | Fireside Chat | 14:30 | 15:30 | The spoken word has been the heart of human communication and connection. Today, we stand on the brink of an advanced era of possibility, where AI is transforming video creation from a technical craft into a storytelling art form accessible to all. In this session, Vimeo CEO Phillip Moyer will explore how AI is reshaping the video industry, moving beyond flashy gimmicks to unlock creative potential for creators and businesses. Discover how AI can amplify human ingenuity & connection at every stage of production, and learn to craft brand narratives that resonate, engage, and drive results. | Philip Moyer, Kristin Stoller | PP152801 | |
| Special Event | AI and What's Next for Connected Vehicles | Rivian Electric Roadhouse | Rivian Electric Roadhouse | Special Event | 14:30 | 15:30 | In this conversation moderated by Motor Trend Head of Editorial Edward Loh, Wassym Bensaid of Rivian, Mark Granger of Qualcomm and Gretchen Effgen of Google will discuss recent technological shifts in the automotive industry, how ecosystems have evolved in parallel, and the potential AI has to transform our relationships with our vehicles. | | OE46008 | |
| Session | AI, Creativity, and the Fight Around Fair Use | Hilton Austin Downtown | Salon DE | Fireside Chat | 14:30 | 15:30 | Generative AI is a game-changer for creativity, but it’s also igniting one of the most urgent debates of our time: How do we unleash its potential without stealing from the very creators it promises to empower? This session will dive into the intersection of creativity, technology, and ethics. It will cover the future of fair use, explore how it fuels innovation without sacrificing artistic rights, and discuss how respecting boundaries in AI could lead to world-changing breakthroughs as opposed to being a barrier to innovation. | Kirstin Benson, Ed Newton-Rex | PP1148249 | ✓ |
| Session | Artists in Games: What Works? | Austin Convention Center | Room 18CD | Panel | 14:30 | 15:30 | Gaming has 3.5B global players and intense loyalty and fandom. Can music artists break in games? Can artists develop new fans? Do these fans engage outside of the game? What does in-game monetization look like for artists beyond the sync license -- virtual merch, emotes, and? We are entering an era of creativity and convergence of tech around music experiences, games, and virtual worlds. We need an equal amount of innovation in how artists and gaming engage fans together, and build successful practices to all artists. Join us and learn from key players who are deep in music and gaming. | Lorenzo Errico, Vickie Nauman, Brooke Rascoff, Ryan Ruden | PP153371 | ✓ |
| Session | Black Creator Meet Up | Hilton Austin Downtown | Room 410 | Meet Up | 14:30 | 15:30 | The creator economy is rapidly changing, and we're creating a vital space for Black creators, Black creator economy professionals, and allies to connect. This meet up at SXSW will offer a culturally rich environment for meaningful conversations. We’ll tackle topics like pay transparency and systemic barriers while highlighting the latest trends and innovations. By bringing together some of the brightest minds in the industry, our goal is to build a supportive and empowering community. Let's ensure Black voices are heard, celebrated, and amplified in this incredible industry! | Brian Ariyo, Donovan Curry | PP151949 | |
| Session | Breaking Barriers: Advancing Equity in Obesity Care | The Thompson Hotel Austin | Red River Ballroom | Panel | 14:30 | 15:30 | Check out all events Presented by “Lilly.”
Access to obesity care in the United States is deeply inequitable, with statistics showing communities facing higher rates of this chronic disease also often must overcome significant barriers to access the education, care and treatment they need. In this panel, experts from the pharmaceutical industry, medical community, and community-based healthcare providers will bring the patient experience front and center to uncover real solutions to break this cycle. Moderated by Rhonda Pacheco, it will explore innovative strategies to overcome these barriers, so all people get the support they need. | Shenese Davis Colwell, Angela Fitch, MD, Jasmine Gonzalvo, Rhonda Pacheco | PP156455 | ✓ |
| Session | Breaking Bias: A Path to Inclusion & Hope in a Divided World | Austin Convention Center | Room 10AB | Book Reading | 14:30 | 15:30 | In an era of deep division, how do we bridge our differences and create a future where everyone belongs? In Breaking Bias—with a foreword by the Dalai Lama—Anu Gupta blends cutting-edge science, storytelling, and mindfulness to help us unlearn bias and rewire our minds for inclusion. In this thought-provoking session, Anu shares transformative insights and practical tools to break free from stereotypes and build real human connection. Join us for an inspiring conversation on healing, hope, and the power of belonging in a polarized world. | Anu Gupta | PP152483 | ✓ |
| Session | Building a Home for Superheroes: Architecture for Children | JW Marriott | Salon 7 | Presentation | 14:30 | 15:30 | The Brotherhood Sister Sol center in Harlem is a bold, pan-African facility designed to empower and inspire our next generation of superheroes. A first-of-its-kind 100% Community Education space and award-winning design project, the BroSis building blends elements of the neighboring 100-year-old brownstones, along with modern Mozambican tiles and striking channel glass to create the perfect learning lair for the children of Harlem, NY. This session will explore how this groundbreaking project, entirely created for children and built within budgetary constraints that halt most projects in their tracks, can foster identity and agency in underserved communities, offering a blueprint for designers to create impactful spaces that serve both people and place. | Dwayne Smith-Alexander | PP1148018 | ✓ |
| Session | Building and Protecting Homes in a Changing Climate | Hilton Austin Downtown | Salon B | Panel | 14:30 | 15:30 | The threat of climate hazards is forcing us to reinvent where and how we live, from the exact location to the design and then to the codes and insurance policies. This session will crack open Zillow data to look at how climate change is affecting market dynamics. Then dive into the new materials and design options to keep residents safe. And, finally, a look at disparate building codes that offer standards of protection and risk modeling, underwriting, and insurance examples that are gaining traction. | Jennifer Castenson, Ian Giammanco, Skylar Olsen, Will Swan | PP146699 | ✓ |
| Session | Courtside Counsel: Behind the Spurs Legal Playbook | JW Marriott | Salon 5 | CLE | 14:30 | 15:30 | Step into the fast-paced world of professional basketball with an exclusive look at the San Antonio Spurs' legal strategy. Discover how team attorneys navigate the complex interplay between sports law and business operations. Perfect for both legal professionals and curious fans alike, this session will unveil the challenges of managing contracts, compliance, and team dynamics. Gain insider insights and learn how the game extends beyond the court—into the legal arena! | Sameer Bhuchar | PP1148117 | |
| Session | Crafting Quality: Mastering Hybrid Visual Storytelling | Austin Convention Center | Room 13AB | Panel | 14:30 | 15:30 | From the magic of handcrafted effects to the precision of virtual production, this panel explores how creators can merge classic and modern techniques to push visual boundaries like never before. Through real-world examples and actionable insights, attendees will learn how traditional practical effects can be seamlessly integrated with digital innovations to create high-impact visual storytelling. Ideal for filmmakers, content creators, and storytellers, this session offers key strategies to elevate production quality while preserving creative authenticity. | Ben Asher, Fon Davis, Christian Hall, Whitney Rowlett | PP147092 | ✓ |
| Session | Data-Driven Dreams: Is Your Car Your Friend or Big Brother? | Hilton Austin Downtown | Salon G | Panel | 14:30 | 15:30 | Road trip, anyone? As AI takes the wheel, our vehicles are learning and adapting to their surroundings. Cars are evolving into data-gathering machines but at what cost? Are we heading towards secure connectivity and personalized mobility, or socially segregated and congested cities under data surveillance? This panel of influential experts will explore advancements in AI, cybersecurity within the automotive space to help shape a future where vehicles will be your best friend and not Big Brother. | Lissa Franklin, Erin Relford, Regina Savage, Jennifer Tisdale | PP150514 | ✓ |
| Session | Disabled Not Welcome - Fighting Ableism 1 Click At A Time | Austin Convention Center | Room 8ABC | Panel | 14:30 | 15:30 | Access to arts and culture should be a fundamental human right, not a privilege or an exhausting process of constantly fighting against societal and attitudinal barriers for the right to attend.
Our panel will ask how we can collectively democratise more equitable access to arts and culture for disabled audiences harnessing the power of technology to improve access, remove barriers to engagement and welcome more disabled visitors to our theatres, concert halls, festivals, museums, galleries and arts centres globally. | Sally Currie, Jane Gauntlett, Andrew Miller, Jo Verrent | PP153537 | ✓ |
| Session | Documentary Filmmaker Mentor: Andy Sarjahani (Big Sun Films) | Austin Convention Center | Room 11B | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Doc Filmmakers, Development, Funding/Artist Support. | Andy Sarjahani | PP1147740 | |
| Session | Elevate Your Content: Impact with Visuals | Courtyard Marriott | Rio Grande Ballroom 2 | Workshop | 14:30 | 16:30 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
Learn how to graduate your lighting, audio, and video techniques from mobile content to create high-quality long-form videos. This workshop session covers three-point lighting setups, optimal microphone use, and camera settings for professional footage. Participants will engage in hands-on exercises to integrate these elements. Walk away with the confidence to produce your own music videos, brand partner-quality content, video podcasts, and more. This workshop provides practical tips, demonstrations, and Q&A for enhancing video quality. | Bridget Haggerty | PP153648 | |
| Session | Energy and AI: From Vicious Cycle to Virtuous Circle | Hilton Austin Downtown | Salon J | Fireside Chat | 14:30 | 15:30 | Join Azeem Azhar at SXSW for a deep dive into one of the most pressing — and surprising — intersections of our time: AI and energy. In this talk, he challenges the conventional wisdom that AI’s electricity consumption will doom us to new fossil-fuel plants and irreversible climate damage. Instead, he offers a nuanced and optimistic roadmap, revealing how AI’s expanding energy demands can fuel massive investments in cleaner, more efficient power systems. Through practical real-world examples, groundbreaking data, and a vision that combines both technological prowess and economic realism, Azhar shows why this emerging synergy between AI and clean energy isn’t just possible — it might be our best shot at building a more prosperous, sustainable future for everyone. | Azeem Azhar, Max Ufberg | PP1148273 | ✓ |
| Session | Featured Session: Claiming the Future of Entertainment | Austin Convention Center | Ballroom D | Featured Session | 14:30 | 15:30 | Gaming has been at the forefront of entertainment for nearly 50 years. Within that time, gaming has gone through various iterations of change while becoming more popular than ever. In this session, President of Blizzard Entertainment Johanna Faries will share how long-lasting IPs continue to excite audiences and build communities, not only with gaming enthusiasts, but also in the entertainment/pop culture space. | Johanna Faries, Conan O'Brien | PP1146800 | ✓ |
| Session | Featured Session: Fighting Loneliness in Our Digital World | Austin Convention Center | Ballroom EF | Featured Session | 14:30 | 15:30 | Panelists will share their insights into the mental health challenges facing people today, along with their perspectives on how identity and marginalization can shape experiences of isolation. Through their combined expertise, the speakers will explore solutions that are as diverse and multifaceted as our in-person and digital worlds to help foster deeper, more meaningful connections. | Minaa B, Ana Kirova, Alok Vaid-Menon, Kesha | PP146951 | ✓ |
| Session | Featured Session: From Cages to the Real World: The Dawn of Physical AI | Hilton Austin Downtown | Salon H | Featured Session | 14:30 | 15:30 | As the AI infrastructure boom gives way to the pervasive autonomy era of physical AI, the world will undergo a critical transformation that sees the democratization of robotics across a broad spectrum of consumer and industrial realms. Dr. Devgan will discuss the opportunities and challenges inherent in this critical horizon of AI, with perspectives on navigating technology horizons from the inventor of the World Wide Web and special guests. | Sir Tim Berners-Lee, Tye Brady, Dr. Anirudh Devgan, Jenny Stojkovic, Dr. Andrea Thomaz | PP1148172 | |
| Session | Global Sports Advertising & Marketing Meet Up | JW Marriott | Brazos Room | Meet Up | 14:30 | 15:30 | Sports is evolving fast—soccer’s rise in the U.S., the NFL’s UK expansion, and the countdown to global events are rewriting the playbook. The next era of sports marketing isn’t just about selling tickets—it’s about building lasting fan connections. The global advertising and events industries will play a crucial role in this & this meet up is made for them. We've curated an exclusive SXSW lineup of top voices in sports to kick things off. Be in the room to find out who, network, and score your next big partnership. | Aisling Conlon, Michelle Tierney | PP154169 | |
| Session | How AI and Tech Are Shaping Pandemic Preparedness | JW Marriott | Salon D | Presentation | 14:30 | 15:30 | Scientists caution that avian influenza (Bird Flu), mpox, or an unidentified "Disease X" could trigger the next global pandemic. Amid evolving regulatory and governmental dynamics that may fuel health misinformation, private industry and academia are increasingly leveraging AI, big data, and technology to inform preparedness and response strategies. Gain valuable insights from past pandemic experiences, explore how technology can overcome challenges in public perception, surveillance, and accessibility to prevention and treatment tools, and discover the intricate connections between animal, human, and environmental health. | Dr. Stephanie Adams, Dr. Christine Kreuder Johnson | PP1147827 | ✓ |
| Session | How Designers Can Build & Keep Trust in the Age of AI | JW Marriott | Salon 6 | Presentation | 14:30 | 15:30 | It’s tempting with new technology - including AI – for designers to move quickly to implementation. But, now more than ever, creative teams must carefully consider how technology adoption affects product designs, experiences, workflows, and most importantly, people. This session will discuss trust in the era of rapid tech advancements. Trust shapes real-life interactions and plays an undeniable role in the design decisions we make every day - including our interactions with products. For product designers, it means understanding the excitement but also concerns and insecurities as we introduce new technology. | Archana Thiagarajan | PP1147574 | ✓ |
| Session | Jimmy Jam – Up Close and Personal with Musical Excellence | Austin Convention Center | Room 18AB | Fireside Chat | 14:30 | 15:30 | Grammy Award Winning artist “Jimmy Jam” has had a wildly successful music career with longtime partner, Terry Lewis, together producing many No. 1 hits. He’s written/produced for Janet Jackson, Prince, and Mariah Carey to name a few, and is an inductee of both the Rock & Roll Hall of Fame and Songwriters Hall of Fame. In this session, Jimmy Jam and Alex Heiche, CEO & Founder of the music funding company Sound Royalties, will discuss the building blocks of a sustainable career, the value of copyrights, importance of ownership, and diversifying your music career into other channels. | Alex Heiche, Jimmy Jam | PP151628 | ✓ |
| Session | Largest Wind-Powered Cargo Ship: Tech Drives Zero Carbon | Hilton Austin Downtown | Salon A | Panel | 14:30 | 15:30 | Meet the team combining cutting-edge technology and traditional sailing to launch a zero-carbon transatlantic shipping line between Europe and the USA, starting in Summer 2025. This panel explores how startups, multinational corporations, and logistics companies are revolutionizing maritime transport, significantly reducing its carbon footprint. Discover the challenges, innovations, and collaborations driving the creation of a low-carbon trade route and advancing sustainable global commerce. | Constance Bost, Laurent Corbel, Pierre Dufour, Philippe Faria | PP1147494 | ✓ |
| Session | Make Yourself Heard: Breaking into Voiceover Work | Courtyard Marriott | Rio Grande Ballroom 1 | Workshop | 14:30 | 16:30 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
As the audiobook industry continues its rapid and sustained year over year growth, creators and producers are in need of an ever-larger pool of voiceover talent, with an added emphasis on meeting increasingly diverse and specific casting briefs. Led by an award-winning Penguin Random House Audio producer, casting director, and mentor, participants will learn exactly how to break into audiobook narration and other VO work, including how to create a demo, how to audition, practical tools for being discovered, and insights as to what it’s like once you get behind the mic. | Julianna Wilson | PP147039 | |
| Screening | Marlee Matlin: Not Alone Anymore | Paramount Theatre | Paramount Theatre | Documentary Feature | 14:30 | 16:06 | Purchase Public Presale Tickets Here: "Marlee Matlin: Not Alone Anymore"
Marlee was born into a hearing family, like roughly 95% of Deaf people. Growing up in Illinois, she faced episodes of isolation and abuse. Marlee became a star at the age of 19 playing the lead in Children of a Lesser God opposite William Hurt. A tumultuous relationship marked by domestic violence and substance abuse ensued. After winning the Academy Award for best actress Marlee channeled her sudden rise to fame into advocacy towards accessibility. She staged a long career in television and insisted deaf actors be cast in 2022's Oscar winning film CODA. For the first time in her own language, Matlin will reflect on her life, and reclaim her story. | Shoshannah Stern | FS18111 | |
| Session | Meaningful Climate Action is Higher Ed’s Responsibility | Austin Convention Center | SXSW Expo - Podcast Lounge - Exhibit Hall 3 | Podcast | 14:30 | 15:30 | Discover how higher education serves as a catalyst for climate solutions and societal progress in this live taping of Today’s Students, Tomorrow’s Talent podcast. | Adriane Alicea, Tessa LeSage, Alexandria McBride, Dakota Pawlicki | PP156383 | |
| Session | Mentor Session: Addy Ruth (Target) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Content Strategy/Production, Product Management/Development, "Diversity, Equity & Inclusion". | Addy Ruth | PP1147044 | |
| Session | Mentor Session: Alex Tarnow (AVRIDE) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Policy, Ethics, Artificial Intelligence/Machine Learning. | Alex Tarnow | PP1147970 | |
| Session | Mentor Session: Andrea Lewis (Hot Topic) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Women in Music, Storytelling, Marketing/Advertising/PR, Fashion/Retail. | Andrea Lewis | PP1147047 | |
| Session | Mentor Session: Erica Huss | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, Storytelling. | Erica Huss | PP1147112 | |
| Session | Mentor Session: Katy Rudd (Salesforce) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Artificial Intelligence/Machine Learning, Content Strategy/Production, Future of Work. | Katy Rudd | PP1147195 | |
| Session | Mentor Session: Mark Lupul (Blodwen Audrey) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Business Development, Content Strategy/Production, Marketing/Advertising/PR. | Mark Lupul | PP1148004 | |
| Session | Mentor Session: Olivia van Eyk (Steadily) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Marketing/Advertising/PR, Content Strategy/Production, Fintech. | Olivia van Eyk | PP1147059 | |
| Session | Mentor Session: Sunila Levi (asdl Consulting) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Data Science, Business Development, Content Strategy/Production, Future of Work, MedTech, Nonprofits, Policy, Product Management/Development. | Sunila Levi | PP1147118 | |
| Session | Mentor Session: Tiffany Kieran | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Content Strategy/Production, XR, Nonprofits. | Tiffany Kieran | PP1147136 | |
| Session | Mentor Session: Tracy Jones (The Feminine Business Model) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Art, Business Development, Entrepreneurship. | Tracy Jones | PP1147075 | |
| Session | Messaging the Moon: Collaborative Storytelling in Space Exploration | JW Marriott | Salon FG | Panel | 14:30 | 15:30 | NASA is working with the commercial space industry in support of establishing a lunar economy. These Moon missions require advanced coordination and planning to support communication campaign goals across multiple stakeholders and audiences. With so many stakeholders involved, synchronization is the key for success. Join NASA and the first American commercial companies co-piloting this mission to discuss how they’ve refined their approach to collaborative messaging while working toward an actual moonshot. | Rachel Kraft, Josh Marshall, Trina Patterson, Nilufar Ramji | PP150945 | ✓ |
| Session | Mobility Utopias and the Future of Urban Experiences | Hilton Austin Downtown | Salon F | Presentation | 14:30 | 15:30 | This presentation facilitates a conversation on possible futures of mobility, especially focusing on human experiences. Sharing our methodology of future-craft and multimedia interactive storytelling, developed at the MIT Media Lab, City Science group.
In 2075, how will vehicles connect to humans, augmenting our experiences? How will rapidly urbanizing settlements be incubators of self-built mobility systems that organically adapt to user needs? How will extreme weather events redefine our daily journeys? And how will vehicles integrate with the environment, becoming accessories that enhance human experiences? | Gabriela Bila Advincula | PP152465 | ✓ |
| Session | A Modern Blueprint for Creator Partnerships | Austin Convention Center | SXSW Expo - Next Stage - Exhibit Hall 4 | Panel | 14:30 | 15:30 | Check out all events Presented by “JBL.”
Join JBL as they explore their strategic partnerships with Forbes’ 30 under 30 talents like esports creator Cody “Clix” Conrod and DJ/Producer XANDRA. This panel dives into the explosive growth of the creator economy, examining cutting-edge strategies and tools used by brands and creators to enhance marketability and personal branding. Discover insights from top industry leaders and talents on empowering influencers and creating synergistic opportunities for brands. | Cody "Clix" Conrod, Chris Epple, Ryan Joe, XANDRA | PP155459 | ✓ |
| Screening | Mola: A Tibetan Tale of Love and Loss | Violet Crown Cinema | Violet Crown Cinema 3 | Documentary Feature | 14:30 | 15:54 | Kunsang Wangmo - known as “Mola” to her family - is a Tibetan nun exiled from her homeland in 1959 to escape the Chinese occupation. Now 100 years old, and after living with her daughter Sonam in Switzerland for the past 45 years, she decides her last wish is to die in Tibet. This is the story of a mother and daughter coming to terms with this phase in Mola’s life, and Sonam and her husband Martin's journey to make Mola’s last wish come true. | Yangzom Brauen, Martin Brauen | FS18308 | |
| Screening | Mola: A Tibetan Tale of Love and Loss | Violet Crown Cinema | Violet Crown Cinema 1 | Documentary Feature | 14:30 | 15:54 | Kunsang Wangmo - known as “Mola” to her family - is a Tibetan nun exiled from her homeland in 1959 to escape the Chinese occupation. Now 100 years old, and after living with her daughter Sonam in Switzerland for the past 45 years, she decides her last wish is to die in Tibet. This is the story of a mother and daughter coming to terms with this phase in Mola’s life, and Sonam and her husband Martin's journey to make Mola’s last wish come true. | Yangzom Brauen, Martin Brauen | FS18306 | |
| Session | Music Mentor: Alexa Disney (Duetti) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Music Tech, Streaming & Programming, Merchandise. | Alexa Disney | PP1147107 | |
| Session | Music Mentor: Ashley Thomas (Recording Academy/GRAMMYs) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Nonprofits, Media/Journalism, Marketing/PR. | Ashley Thomas | PP1147342 | |
| Session | Music Mentor: Brittany Douziech | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Contracts & Agreements, Sync/Licensing, Publishing. | Brittany Douziech | PP1148073 | |
| Session | Music Mentor: Connor Cook | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Audio/Production (Recording/Mixing/Mastering), Music Tech, Education. | Connor Cook | PP1147109 | |
| Session | Music Mentor: Dilini Weerasooriya (Bank of America - Merrill Wealth Management) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Management, Education, Health & Wellness. | Dilini Weerasooriya | PP1147206 | |
| Session | Music Mentor: Greete Paršin (MUSIC ESTONIA) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Management, Live Events, Nonprofits. | Greete Paršin | PP1148181 | |
| Session | Music Mentor: Joyce Lin (Warner Chappell Music) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Publishing, Sync/Licensing. | Joyce Lin | PP1147225 | |
| Session | Music Mentor: Ken Weinstein (Big Hassle Media) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Education, Live Events, Management, Marketing/PR, Media/Journalism. | Ken Weinstein | PP1147715 | |
| Session | Music Mentor: Sin Morera (Armada Music / Undr the Radr / Sintraxx) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in A&R, Education, Songwriting. | Sin Morera | PP1147999 | |
| Session | Music Mentor: Toni Malyn (EmuBands) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Distribution, Marketing/PR, Streaming & Programming. | Toni Malyn | PP1148426 | |
| Session | Narrative Filmmaker Mentor: Derek Connolly | Austin Convention Center | Room 11B | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Screenwriting, Producers/Production, Development. | Derek Connolly | PP1148397 | |
| Screening | Narrative Short Program 1 | Rollins Theatre at The Long Center | Rollins Theatre at The Long Center | Shorts Program | 14:30 | 16:16 | Exceptional storytelling that captivates, surprises, and excites. | | FS18056 | |
| Session | Nature Reborn: Engineering the Future of Biodiversity | Museum of the Future | Museum of the Future | Panel | 14:30 | 15:30 | By bolstering ecosystem resilience in the face of climate change, the advancement of genetic engineering, cloning, and selective breeding offers potential solutions for restoring endangered species. This session will explore the ecological upsides, ethical quandaries, and practical challenges of harnessing these cutting-edge technologies. Themes like the future of biodiversity and humanity's role in engineering nature resilience will be explored. | Fatma AlFalasi, Ila Colombo, Liv Williamson | PP156231 | |
| Session | The Next Frontier: Marketing Innovation in Latin Music | Austin Convention Center | Room 17AB | Panel | 14:30 | 15:30 | With the rise of global superstars like Karol G and Bad Bunny and upstarts like Xavi and Ivan Cornejo, Latin music has clearly broken through to the mainstream. As Latin music continues to reach more diverse audiences, how have traditional marketing strategies shifted to serve this ever-growing audience? We’ll hear from a panel of experts on how their approach to marketing for Latin artists has changed and how they ensure that traditional fan bases are nurtured while building for the future. | Griselda Flores, Adam Mehl, Liz Roca, Daniel Rojas | PP151272 | ✓ |
| Session | Pitch Camp! How to Win New Clients at Your Creative Agency | Courtyard Marriott | Brazos I-II-III | Workshop | 14:30 | 16:30 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
SXSW attracts design agency leaders who are seeking to not only refine their craft but also grow their businesses. Courting new clients can be a chaotic and painful distraction for designers wanting to focus on project work. Our facilitators have been on both sides of the table, leading numerous pitches but also formal agency partner selections. They will share stories from their time at McKinsey, frog design, and Philips Design in an interactive workshop. Participants will obtain a practical handbook to win business, sustain relationships, and have interesting projects for years to come. | Jennifer Kilian, Nathan Weyer | PP152286 | |
| Session | Post-DEI Workplace: Tech Companies Managing Through Turmoil | Hilton Austin Downtown | Salon K | Panel | 14:30 | 15:30 | As leading tech companies evolve beyond traditional DEI approaches, what drives real cultural change? Leaders from Google, Logictry, and Volcano Summit cut through the noise to share what's actually working and will share unfiltered insights about building truly inclusive tech organizations. Moving past performative initiatives, these industry pioneers reveal practical strategies for building tech cultures where innovation and authentic diversity thrive together. Join us for a candid discussion about implementing changes that actually stick and drive real business results. | Janma Bardi, Fran Harris, Diana Ransom, Chelsea Toler | PP154310 | ✓ |
| Session | Publicity and Marketing Mentor: Alex Anderson (SSM&L) | Austin Convention Center | Room 11B | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Below the Line, Publicity & Marketing. | Alex Anderson | PP1148197 | |
| Session | Publicity and Marketing Mentor: Annie Jeeves (Cinematic Red PR) | Austin Convention Center | Room 11B | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Below the Line, Doc Filmmakers, International, Narrative Filmmakers, Producers/Production, Publicity & Marketing, VR/XR Filmmaking. | Annie Jeeves | PP1147334 | |
| Session | Publicity and Marketing Mentor: David Magdael (David Magdael & Associates) | Austin Convention Center | Room 11B | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Publicity & Marketing, Doc Filmmakers, Programming. | David Magdael | PP1147636 | |
| Session | Publicity and Marketing Mentor: Justin Solar | Austin Convention Center | Room 11B | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Publicity & Marketing. | Justin Solar | PP1147335 | |
| Session | Publicity and Marketing Mentor: Scott Feinstein (42 West) | Austin Convention Center | Room 11B | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Publicity & Marketing, Critics/Journalists, Agents & Managers. | Scott Feinstein | PP1148271 | |
| Session | Publicity and Marketing Mentor: Sylvia Desrochers (MPRM Communications) | Austin Convention Center | Room 11B | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Publicity & Marketing, Doc Filmmakers, Narrative Filmmakers. | Sylvia Desrochers | PP1147333 | |
| Session | Q&A Stage: Elysabeth Alfano | Austin Convention Center | SXSW Expo - Q&A Stage - Exhibit Hall 2 | Presentation | 14:30 | 15:30 | The Q&A Stage is the ultimate destination for unscripted sessions with notable industry experts. This unique format allows registrants to engage directly with speakers, gaining insights and answers on a wide range of topics.
Elysabeth Alfano is the CEO of VegTech™ Invest, the Advisor to the Plant-based Innovation & Climate ETF, EATV, listed on the New York Stock Exchange. Elysabeth is an expert in investing in food systems transformation and speaks internationally on the intersection of investing, sustainability, and our global food supply system. She has spoken at the U.N. Global Leaders Compact Summit, the United Nations Climate Change Summit, COP27 and COP28, Yale University and Northwestern University, several Bloomberg Intelligence events and has done a myriad of TV interviews. She is the host of The Plantbased Business Hour podcast and, as the voice of sustainability for the New York Stock Exchange, the host of the Upside & Impact: Investing for Change podcast for the New York Stock Exchange. | Elysabeth Alfano | PP1148383 | |
| Session | Realizing the 'Gran Turismo' Dream Through Data Analytics | Fairmont | Manchester GG | Panel | 14:30 | 15:30 | Join us to explore the 'Gran Turismo' dream through a fascinating integration of data, technology, and talent. In this session, we will explore how advances in sim-racing technology are revolutionizing driver development and bridging the gap to real-world racing. We’ll discuss the need for standardized skill and performance metrics to ensure fair and accurate evaluations for drivers, as well as lessons we can learn from data-driven player ratings used in non-racing games like Call of Duty or chess. We will highlight how sim-racing, more than just a game, can transform gamers into pro racers. | Toni Calderon, Darren Cox, Fran Longstaff, Ian "Crimsix" Porter | PP152774 | ✓ |
| Session | Redefining the ‘Gamer’: Reaching Women Via Mobile Gaming | Fairmont | Manchester EE | Fireside Chat | 14:30 | 15:30 | In this session, Gabrielle Heyman, Vice President of Global Brand Sales & Partnerships at Zynga, will discuss how mobile gaming is quickly becoming one of the most powerful platforms for reaching women. She will explain how women, especially those 35+, are reshaping the gaming landscape and why brands should view mobile gaming as a crucial advertising channel for reaching an engaged and influential audience. Gabrielle will share her insights on how to connect with women through gaming and how brands can leverage these insights for more impactful advertising campaigns. | Gabrielle Heyman, Kathryn Lundstrom | PP1147759 | ✓ |
| Session | SAAS Professionals Meet Up | Hilton Austin Downtown | Room 412 | Meet Up | 14:30 | 15:30 | Join us for networking and collaboration at our SAAS Professionals Meet Up! Whether you’re in business developement, a developer, marketer, entrepreneur, product manager, or account manager this event is designed to bring together passionate individuals from the software as a service (SAAS) community. | Charlie Block, Ashley Lenz | PP1146976 | |
| Screening | Seen & Heard | ZACH Theatre | ZACH Theatre | Documentary Feature | 14:30 | 16:02 | Purchase Public Presale Tickets Here: "Seen and Heard"
Check out the Keynote: "A Conversation with Issa Rae "
From executive producer Issa Rae, Seen and Heard is a two-part documentary that travels through time, creating a kaleidoscopic portrait of Black talent being “seen,” to Black creatives being “heard,” shaping today’s Golden Age of Black television. | Giselle Bailey, Phil Bertelsen, Issa Rae | FS18336 | |
| Screening | Shuffle | Alamo Lamar | Alamo Lamar 9 | Documentary Feature | 14:30 | 15:51 | Shot over the course of three years, "Shuffle" follows three individuals whose lives depend not on getting into treatment, but on getting out alive, and in the process, shines a light on the insurance-fueled cycle of addiction treatment fraud spreading across the country. With the filmmaker serving as narrator, using his own experience as a roadmap, these personal stories provide the framework for a more public investigation with the help of an FBI informant, an insurance analyst and the former Executive Director of a Philadelphia-based treatment facility. "Shuffle" unravels a web of public policy and private interest preying on a desperate population for the sake of profit. | Benjamin Flaherty | FS18396 | |
| Session | Space: The Race to Commercialize the Final Frontier | Realtor.com Austin Tech Center | Realtor.com Austin HQ | Panel | 14:30 | 15:30 | As we look to the future, space is increasingly becoming a commercial frontier. With advances in technology, decreasing launch costs, and growing investments from both private companies and government agencies, space is no longer the sole domain of astronauts and national space programs. This panel will explore the emerging commercial opportunities in space, from satellite deployment and space tourism to asteroid mining and lunar bases. Experts from various industries will discuss how private enterprises are shaping the future of space exploration and beyond. | Madeleine Bardy, Dr. Chris Boshuizen, Imogen Rea | PP156367 | |
| Session | Storms of Innovation: Driving Creativity in Turbulent Times | The LINE | Topaz Ballroom 1-2-3 | Presentation | 14:30 | 15:30 | Brazil is celebrated globally for its creativity, seen in Cannes awards, music, and leadership in innovations like the electoral and banking systems. This creativity persists despite economic challenges, raising the question: how can Brazil be so creative? Our study reveals two key drivers: a unique cultural mix from Indigenous, African, European, and Asian roots and resilience in scarcity, fostering adaptability and inventive solutions. This presentation explores how these traits endure, inspiring companies and brands to thrive in today’s world. | Andrea Fernandes | PP156200 | ✓ |
| Session | Translating Physical Craft to Digital Spaces | Fairmont | Manchester A | Panel | 14:30 | 15:30 | Where does art created for and with tangible mediums live in the world of virtual experience? How can creators who work in physical mediums, utilizing physical spaces to create and display their work translate that art into innovative immersive experiences? Moderated by Cosm’s Neil Carty, creators Emilie Baltz, Meriko Borogove, and Bo Bridges will unpack their secrets to building immersive experiences rooted in physical expression. Using their own works as case studies, they’ll unpack what skills you'll need to work with venues and take your creations into the realm of immersive experience. | Emilie Baltz, Meriko Borogove, Bo Bridges, Neil Carty | PP155096 | ✓ |
| Session | True Crime 2.0 | Austin Convention Center | Room 12AB | Panel | 14:30 | 15:30 | Check out the documentary feature directed by Jessica Earnshaw, “Baby Doe.”
Check out the docuseries directed by Margaret Brown, “The Yogurt Shop Murders.”
The true crime genre of documentary has dominated the airwaves and continues to thrive as other forms of documentary struggle. But what comes next for this form of storytelling? When all of our "favorite murders" have been examined, what will be left? Featuring intimate insights from filmmaker Margaret Brown (The Yogurt Shop Murders), producer Holly Meehl Chapman (BABY DOE), and editor George O’Donnell (BABY DOE). this panel will explore new approaches that bring greater nuance, compassion, and depth to true crime storytelling. In a world driven by sensationalist storytelling, they recognize the true human impact behind the headlines. | Margaret Brown, Holly Meehl Chapman, Kylie Cheung, George ODonnell | PP1148263 | ✓ |
| Session | VR / AR / XR Dev Meet Up | Hilton Austin Downtown | Room 406 | Meet Up | 14:30 | 15:30 | Join other industry professionals to discuss the latest trends, topics, problems, and solutions for developing in the XR industry. Network, share stories, and build a stronger community together at SXSW and abroad. | Josh Bankston, Dennis Mathews | PP156245 | |
| Session | When AI Saves Lives: Real Applications in Mental Health | JW Marriott | Salon BC | Panel | 14:30 | 15:30 | Many people became aware of generative AI in 2022 with the launch of chatGPT, but several organizations in mental health have been responsibly using these tools since 2019. In this session, four leaders from a wide range of organizations will share how generative AI is contributing to their work in veteran mental health, suicide prevention, and addiction services. This session focuses on uses of generative AI in the real world - in highly sensitive use cases - with candid discussion of pitfalls, best practices, and ethical considerations that apply to a range of industries. | Sam Dorison, Emily Feinstein, Kacie Kelly, Tommy Marzella | PP153713 | ✓ |
| Session | Women in AI: Challenges and the Path Forward | Hilton Austin Downtown | Salon C | Panel | 14:30 | 15:30 | Join two female AI founders as they navigate the critical challenges of bias in artificial intelligence. This dynamic discussion will dive into actionable strategies for building more equitable AI systems – from revolutionizing training data to implementing robust testing frameworks that detect and eliminate bias. Learn how they're transforming industry challenges into opportunities, developing concrete solutions for bias mitigation and charting a bold path forward for inclusive AI development. Discover how these leaders are reshaping AI practices and creating technology that serves all users. | Amy Brown, Lindsey Groepper, Heather Shoemaker | PP152637 | ✓ |
| Session | Women Shaping Sports: Athletes, Fans & Culture | The LINE | Onyx Ballroom 1/2/3/4 | Panel | 14:30 | 15:30 | Women are transforming the sports landscape—not just as athletes, but as passionate fans, consumers, and cultural drivers. From record-breaking viewership in women’s sports to the growing influence of female fandom across leagues, this session will explore how women are shaping the future of sports. We’ll examine how brands are engaging this powerful audience, the impact of rising investment in women’s leagues, and why female fandom is fueling momentum like never before. Join us to celebrate and analyze the game-changing role of women in sports today and beyond. | Jacie deHoop, Carly Gomez, Amanda N Henry, Jen Millet | PP156299 | ✓ |
| Special Event | Workshop: There Will Be Bleed, Featuring Daphna Sebbane | Austin Convention Center | Austin Convention Center | Special Event | 14:30 | 15:30 | Industry Print Shop is bringing its exclusive Crop Cons workshop 'There Will Be Bleed' to the Flatstock Stage.
This will be a hands on screen print demonstration with featured artist Daphna Sebbane. The workshop will begin with a brief discussion between Industry and Daphna, attendees will then have a chance to screen print their own poster designed by Daphna. | | OE45793 | |
| Session | XR Meets AI: From a Galaxy Far Far Away to Your Living Room | Fairmont | Manchester B | Panel | 14:30 | 15:30 | XR technology is changing how we create and consume content. From films to video games and fully immersive experiences, XR supported by AI is changing how artists create new worlds and how users experience them. This panel will examine the techniques developers, artists, game designers and filmmakers use to provide unique experiences in virtual, augmented, and mixed reality. We’ll explore the unique considerations for adopting AI and XR in the production process, and how users of all skill levels engage in immersive storytelling through real-world examples and use cases. | John Gaeta, Elizabeth Hyman, Greg Jones, John Monos | PP155289 | ✓ |
| Session | Your Brain on Viral Videos | Austin Convention Center | Room 5ABC | Presentation | 14:30 | 15:30 | How do viral videos stimulate our brain? What keeps us scrolling? What if making viral videos is a scientific formula you can apply? Join the conversation with an award-winning Harvard data scientist who analyzed thousands of hours of viral and non-viral videos from major creators (e.g., MrBeast, Dude Perfect) from a neuroscience perspective: brain waves, facial expression, and eye movement. Certain neuroscience signals are present across most viral videos - and largely missing in non-viral videos. This makes "virality" scientific and largely predictable! | Vivien Puppa Kocsis | PP154207 | |
| Session | YouTube, Social & STEM: Creating Shareable Science Stories | Austin Convention Center | Room 6AB | Panel | 14:30 | 15:30 | There is an enormous appetite for science content online, and PBS has received billions of views on YouTube and social media with science shows on Terra, Be Smart, Eons, Space Time and more. In this panel, we’ll bring together creators and digital content experts from PBS to share strategies on telling science stories that are shareable, engaging and get audiences excited about any STEM topic. Join the session to learn specific best practices to grow audiences with STEM content on YouTube, social and other spaces, drawing on more than 10 years of lessons from PBS Digital Studios science shows. | Adam Dylewski, Gabrielle Ewing, Chiara Hollender, Nehemiah Mabry | PP150979 | ✓ |
| Screening | Arrest the Midwife | Alamo Lamar | Alamo Lamar 2 | Documentary Feature | 14:45 | 16:07 | As their midwives are arrested, the Amish and Mennonite women of upstate New York break from their traditions as an insular community to become unexpected activists, fighting for systemic change.
With exceptionally rare and intimate access, director Elaine Epstein crafts a powerful David-and-Goliath story of resilience and resistance. Set against the backdrop of America’s maternal health crisis and the erosion of reproductive rights, ARREST THE MIDWIFE is both a poignant portrait of a community in crisis and an urgent call to protect every woman’s right to choose how she brings the next generation into the world. | Elaine Epstein | FS18293 | |
| Screening | Arrest the Midwife | Alamo Lamar | Alamo Lamar 7 | Documentary Feature | 14:45 | 16:07 | As their midwives are arrested, the Amish and Mennonite women of upstate New York break from their traditions as an insular community to become unexpected activists, fighting for systemic change.
With exceptionally rare and intimate access, director Elaine Epstein crafts a powerful David-and-Goliath story of resilience and resistance. Set against the backdrop of America’s maternal health crisis and the erosion of reproductive rights, ARREST THE MIDWIFE is both a poignant portrait of a community in crisis and an urgent call to protect every woman’s right to choose how she brings the next generation into the world. | Elaine Epstein | FS18305 | |
| Session | Shaina Holmes and Laurie Going Book Signing | Austin Convention Center | Room 10C | Book Signing | 14:45 | 15:10 | Shaina Holmes and Laurie Powers Going will be signing copies of “Visual Effects for Indie Filmmakers: A Guide to VFX Integration and Artist Collaboration" at the SXSW Bookstore. | Laurie Going, Shaina Holmes | PP1148357 | |
| Networking | Happy Hour with SXSW London | Austin Convention Center | SXSW Expo - Exhibit Halls 2-4 | | 15:00 | 16:00 | Join us for a drink at Happy Hour and learn more about the inaugural SXSW London, June 2-7 2025. Stocks are limited on a first come, first served basis. | | OE46249 | |
| Screening | The Makings of Curtis Mayfield | Hyatt Regency Austin | SXSW Film & TV Theater @ The Hyatt Regency | Documentary Feature | 15:00 | 16:37 | Purchase Public Presale Tickets Here: "The Makings of Curtis Mayfield"
"The Makings of Curtis Mayfield", directed by and featuring Grammy and Academy Award-winning artist, H.E.R., explores the legacy and deep musical and cultural influence of singer, songwriter, guitarist, producer, and entrepreneur Curtis Mayfield. H.E.R.'s uniquely personal, conversational and music forward film focuses on Mayfield's influential songwriting, innovative guitar playing, film soundtrack work, and his ability to write from different perspectives. Spotlighting everything from his civil rights anthems to his love songs, "The Makings of Curtis Mayfield" pays homage to Mayfield by underscoring his direct impact on some of the most renowned artists of our generation. | H.E.R. | FS18247 | |
| Screening | Redbreast Unhidden Showcase | Alamo Lamar | Alamo Lamar 5 | Narrative Feature | 15:00 | 16:48 | In partnership with SXSW Film & TV Festival 2025, Redbreast Irish Whiskey
invites you to join in an unforgettable cinematic experience. Accompanied by an
iconic Redbreast cocktail and sweet treats, we’re shining a light on six
exceptional short films, hand-picked by award-winning actor Andrew Scott.
They include Brief Somebodies, One Day This Kid, I’m The Most Racist Person I
Know, Sweetbriar, Nervous Energy and Entre Tormentas. Bold and original,
these six shorts represent the best of what the artform has to offer.
Attendees must be over 21 and be SXSW badge holders. Entry is not guaranteed
and permitted on a first come first serve basis | Various | FS18939 | |
| Showcase | terraplana (DJ set) | Rivian Park | Radio Day Stage at Rivian Park | DJ | 15:00 | 15:20 | | | MS62316 | |
| Session | Sam Seidel Book Signing | Austin Convention Center | Room 10C | Book Signing | 15:15 | 15:40 | Sam Seidel will be signing copies of “Creative Hustle: Blaze Your Own Path and Make Work That Matters" at the SXSW Bookstore. | sam seidel | PP1148379 | |
| Screening | Surviving Earth | Violet Crown Cinema | Violet Crown Cinema 4 | Narrative Feature | 15:15 | 16:55 | Based on a true story, SURVIVING EARTH follows Vlad, a talented harmonica player who arrived in the UK after fleeing the conflict in Yugoslavia. Now a counsellor living in Bristol, Vlad has brought his love for Balkan music to the city with a band formed with his friends from work. As the band strives for success, Vlad is revisited by the traumas of his past and his carefully rebuilt world starts to fracture, jeopardising the relationships with those closest to him and particularly with his daughter, Maria. | Thea Gajić | FS18503 | |
| Screening | Surviving Earth | Violet Crown Cinema | Violet Crown Cinema 2 | Narrative Feature | 15:15 | 16:55 | Based on a true story, SURVIVING EARTH follows Vlad, a talented harmonica player who arrived in the UK after fleeing the conflict in Yugoslavia. Now a counsellor living in Bristol, Vlad has brought his love for Balkan music to the city with a band formed with his friends from work. As the band strives for success, Vlad is revisited by the traumas of his past and his carefully rebuilt world starts to fracture, jeopardising the relationships with those closest to him and particularly with his daughter, Maria. | Thea Gajić | FS18502 | |
| Showcase | Wishy | Rivian Park | Radio Day Stage at Rivian Park | Rock | 15:20 | 16:00 | On the heels of their breakthrough debut album, Wishy returns with a new six-song EP titled Planet Popstar. A dreamy and pop-forward compilation of b-side tracks, the EP was recorded in the same sessions that birthed Triple Seven, the band's widely acclaimed debut ("one of the best indie rock debuts in recent memory" says Stereogum). A critical success, Triple Seven recently landed on “best of the year” lists from The New York Times, GQ, Alt Press, Paste, Stereogum, Uproxx, NME, and more.
Named for the glowing, five pointed star that the iconic bubblegum-pink Nintendo character Kirby hails from, Wishy’s latest offering, Planet Popstar, is a bite-sized antidote to the anxiety and precarity of life in the 2020s. A sun-soaked, hazy reflection on the band’s central themes–love, life, self-discovery and having fun–it’s a compilation of tracks that shows another side of the band’s kaleidoscopic sound. Following the enthusiastic reception and critical acclaim of the last year, a buzzy US headline tour, and looking ahead at an already packed-full 2025, the band decided not to leave the remaining songs from the Triple Seven sessions on the cutting room floor. | | MS62051 | |
| Screening | Nirvanna the Band the Show the Movie | Alamo Lamar | Alamo Lamar 3 | Narrative Feature | 15:30 | 17:10 | When their plan to book a show at the Rivoli goes horribly wrong, Matt and Jay accidentally travel back to the year 2008. Blah blah blah blah blah. | Matt Johnson | FS18431 | |
| Screening | Nirvanna the Band the Show the Movie | Alamo Lamar | Alamo Lamar 4 | Narrative Feature | 15:30 | 17:10 | When their plan to book a show at the Rivoli goes horribly wrong, Matt and Jay accidentally travel back to the year 2008. Blah blah blah blah blah. | Matt Johnson | FS18432 | |
| Session | Anu Gupta Book Signing | Austin Convention Center | Room 10C | Book Signing | 15:45 | 16:10 | Anu Gupta will be signing copies of “Breaking Bias: Where Stereotypes and Prejudices Come From And the Science-Backed Method to Unravel Them" at the SXSW Bookstore. | Anu Gupta | PP1148322 | |
| Session | (CANCLED) Music Mentor: Michelle Solomon (Sirius XM/Pandora) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Streaming & Programming, Marketing/PR. | Michelle Solomon | PP1147213 | |
| Session | 5 Things They Don’t Teach You In (Music Business) School | Austin Convention Center | Room 17AB | Panel | 16:00 | 17:00 | There’s endless convos about building brands, hiring digital agencies, playlist pitching, and music industry mainstays – but our avengers are here to shed light on parts of music biz education that are just as important (and often overlooked).
We'll dive into community building (which was once called networking, yuck); tangible coaching – for both artists & execs; how to actually take in these crazy things we call conferences; mentorship programs around the globe; and fun things like digital service tools. Expect interactivity, tons of audience participation … and maybe some rule bending. | Atlanta Cobb, Erinn Knight, Nick Maiale, Damien Ritter | PP154350 | ✓ |
| Session | AI Big Bets in Health Care: Tech and Pharma Debate | The Thompson Hotel Austin | Red River Ballroom | Panel | 16:00 | 17:00 | Check out all events Presented by “Lilly.”
Beyond the headlines - what are the real advancements in AI and technology that will drive innovation in health care? This session delves into the profound impact of AI in shaping the future of health care from drug discovery and beyond, showcasing real-life examples from Lilly and across the industry, including what may help and hinder progress. | Nicole Clark, Karen DeSalvo, Diogo Rau | PP156270 | ✓ |
| Session | The Art of Attracting Attention for Music Projects | Austin Convention Center | Room 18CD | Panel | 16:00 | 17:00 | Artists & music startups have to learn the language of commanding attention of those who are attracted to investing in music. Why? In a world where everyone is getting smart about where they put their $, artists-as-entrepreneurs and techies need to know how to break through the noise to make sure their hobby can translate into a business model. Join these pros who have started companies or artist projects themselves (and some who invest as well!) as they dissect how attracting attention works. Communicating value is key to the next infusion of capital and turning your passion into profit. | Andrew Batey, Yudu Gray Jr., Latecia Johnson, Hazel Savage | PP152656 | ✓ |
| Session | Assembling Tomorrow: A Guide to Designing a Thriving Future | Austin Convention Center | Room 10AB | Book Reading | 16:00 | 17:00 | Looking to learn how to mend the mistakes of our past and shape our future for the better?
Come hear the authors of Assembling Tomorrow, the most recent book from the Stanford d.school, share their words and work.
Assembling Tomorrow is a powerful guide to why even the most well-intentioned innovations go haywire, and the surprising ways we can change course to create a more positive future, by two celebrated experts working at the intersection of design, technology, and learning.
This reading is hosted by the Stanford d.school Book Club. | Scott Doorley | PP1147912 | ✓ |
| Session | Astronomers Looking Down: A Sustainable Earth Incubator | Hilton Austin Downtown | Salon B | Panel | 16:00 | 17:00 | One of the world’s leading astrophysical institutions is applying its expertise to tackle urgent climate and environmental challenges. By using advanced AI methodologies originally developed for studying the cosmos, scientists are revolutionizing how pollution is monitored, humanity’s impact on Earth is tracked, and ecosystems are protected. This panel highlights the fusion of astrophysical innovation and environmental science, showcasing groundbreaking collaborations, open-access data initiatives, and transformative solutions for a sustainable future. | Garret Fitzpatrick, Cecilia Garraffo, Kirsten Hall, Lisa Kewley | PP148159 | ✓ |
| Session | Beyond the Ad: Super Bowl’s New Playbook | The LINE | Onyx Ballroom 1/2/3/4 | Panel | 16:00 | 17:00 | Super Bowl marketing has moved beyond the traditional game-day ad. Today, brands are creating multi-platform storytelling strategies that extend far beyond a single spot—leveraging teasers, real-time activations, earned media, and cultural partnerships to maximize impact. From pre-game buzz to post-game amplification, this session explores how brands are integrating owned, paid, and partner content to make the most of the Super Bowl moment. Join us to unpack the evolving playbook of storytelling, media, and brand engagement in sports’ biggest spectacle. | Obele Brown-West, Fara Howard, Stacey Moore, Lisa Rosenberg | PP156295 | ✓ |
| Session | CANCELED: Mentor Session: Auste Viesulas (Microsoft) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Artificial Intelligence/Machine Learning, Business Development. | Auste Viesulas | PP1147553 | |
| Session | Capital T Trends: How Social Media is Shaping the Future of Business | JW Marriott | Salon E | Presentation | 16:00 | 17:00 | What if I told you we’ve been thinking about social media trends all wrong? Social media isn’t only where trends happen—it’s where they are born. It’s the largest and most accurate source of human behavior data. And the most powerful trends aren’t the viral ones—they’re the capital T trends that reveal what people want, fear, and value over time. Businesses chase likes, comments, and shares. But the real opportunity isn’t in those vanity metrics—it’s in listening to what people are saying, and why they’re saying it. Hootsuite's Billy Jones will help you learn to identify what your customers care about—before they even know it themselves. | Billy Jones | PP1147766 | ✓ |
| Session | Collaboration: The Conduit to Our Connected Future | Hilton Austin Downtown | Salon K | Panel | 16:00 | 17:00 | Perceptions of red tape or slow evolution have long overshadowed work tech alliances inyended to pave the way for a connected future. But the proliferation of technology has made it clear these organizations are key to making the products we use every day - like car keys or credit cards - secure and functional. Without a brand agnostic effort to align across the supply chain, we risk creating an unstable and unsafe connected world that fails to meet consumer needs for adoption. No single company can span the entire ecosystem and drive the collaboration required to do this. An alliance can. | Maureen Gallagher, Alysia Johnson, Ana Lattibeaudiere, Mike Mccamon | PP148837 | ✓ |
| Session | Creators for Mental Health: Building Wellness in the Digital Age | Austin Convention Center | Room 6AB | Panel | 16:00 | 17:00 | As creators shape culture in the digital world, they often face unique mental health challenges due to the pressures of content creation, constant online presence, and audience expectations. This panel brings together thought leaders and creators to discuss mental health solutions tailored for the creator economy.
Join Emmy nominated host and creator Shira Lazar (What’s Trending and and Creators 4 Mental Health powered by Peace Inside Live), Kati Morton (licensed therapist and mental health advocate), and viral beauty creator Golloria George as they explore actionable strategies, community-driven wellness practices, and systemic changes needed to support creators' mental well-being. | Golloria George, Shira Lazar, Kati Morton | PP1147832 | ✓ |
| Session | Elevate Your Brand: The Rise of B2B Creators | JW Marriott | Salon FG | Panel | 16:00 | 17:00 | The Creator Economy is no longer just about consumer brands. B2B Creators are on the rise, and brands are as eager as ever to leverage these influencers in order to build trust with new and legacy customers, reshaping the way businesses connect with their audiences. Hear firsthand how brands are reshaping the way they connect with their audiences and from B2B creators about their strategies for follower growth, content creation, and brand collaboration. | Brendan Gahan, Morgan Ingram, Alanah Joseph, Alex Lieberman | PP154548 | ✓ |
| Session | ENCORE: Social Media Masterclass with Ex-YouTube & Instagram Insider | Austin Convention Center | Room 5ABC | Presentation | 16:00 | 17:00 | Great content starts with great ideas. In this talk, you’ll learn how to find better ideas for your social posts from Jon Youshaei who worked inside Instagram and YouTube for 8 years. Jon used this process to grow his audience to 1M+ followers while being featured in TIME, Fast Company, and Inc magazine for “cracking the code on how to go viral.” No more running out of ideas. No more waiting for inspiration. Whether you’re trying to grow on Instagram, YouTube, LinkedIn, TikTok, or X, this talk outlines a repeatable process to grow your audience — and become a respected voice in your niche. | Jon Youshaei | PP1148475 | |
| Session | Expansive Experiences: A Step Beyond Immersion | Museum of the Future | Museum of the Future | Fireside Chat | 16:00 | 17:00 | ‘Immersive’ is a buzzword that is both unavoidable and hard to understand. It was originally developed to describe digital works possessing a 3D quality that suggests the fullness of real life. But as the digital economy claims more and more of our lives, non-virtual environments and experiences, such as art, theater and theme parks find themselves under pressure to assure the public that they too are immersive. In this fireside chat, Brendan McGetrick and Emilie Baltz will explore the opportunities and risks of immersive experiences and how they worked to expand the territory in their work at the Museum of the Future. | Emilie Baltz, Brendan McGetrick | PP156228 | |
| Session | Farewell, Information Age — Welcome to the Imagination Age! | Hilton Austin Downtown | Salon DE | Presentation | 16:00 | 17:00 | Embark on an adventure into the Imagination Age, where economic value derives from the power of ideas and anything you envision can materialize. A.I. is ushering in an era where human creativity — not productivity — reigns supreme. Ideas are the new currency and thoughts the new prompts, with the gap between concept and creation rapidly shrinking. To be human is to be creative, and this moment beckons us to shift our focus from human DOING to human BEING — ethically and responsibly. Join this session to discover how to flourish alongside A.I. in this transformative age of imagination. | Helen 2.ODD, Helen Todd | PP154406 | |
| Session | Featured Session: Breaking the Fourth Wall — Metallica’s Lars Ulrich With Apple Music’s Zane Lowe | Austin Convention Center | Ballroom D | Featured Session | 16:00 | 17:00 | Ahead of the next leg of Metallica’s M72 World Tour and an upcoming project with Apple, founding member and drummer Lars Ulrich sits down with Apple Music’s global creative director and Apple Music 1 lead anchor, Zane Lowe, for a conversation exploring how the band is continuing to use revolutionary technology to connect more deeply with fans, bringing them truly inside their dynamic live performance. In this candid chat, attendees will hear from Lars how Metallica has leaned into technology throughout their career to the present day, to reinvent storytelling and redefine the fan experience that ultimately breaks the fourth wall. Join this rare conversation spotlighting the special relationship Metallica has with their fans and how they are engaged in elevating the fan experience. | Zane Lowe, Lars Ulrich | PP1148401 | ✓ |
| Session | Featured Session: Projecting Tomorrow: The Future of Holographic Technology | Austin Convention Center | Ballroom EF | Featured Session | 16:00 | 17:00 | Imagine your favorite science-fiction movie - a future where physical objects can be replaced with nothing but light, where digital objects can escape the screen and integrate seamlessly with reality. Would you believe that that future isn’t as far off as it may seem? Join Jon Karafin, the CEO and Co-Founder of Light Field Lab, as he discusses holography and how the technology is already being used today with moderator, Charlie Fink. Karafin will also look towards tomorrow, sharing insight into the future of holographic technology and the exciting advancements Light Field Lab is making within the field. | Charlie Fink, Jon Karafin | PP1146919 | ✓ |
| Session | Featured Session: The Future of Music: Building a Superfan-Centric Business | Austin Convention Center | Room 16AB | Featured Session | 16:00 | 17:00 | Superfans, a $4.2B market per Goldman Sachs' 2024 Music in The Air Report, are a cornerstone of the music industry. But who are they, and how can we effectively connect with them? Join top thought leaders and executives in music and tech for a candid panel discussion on building brands around superfan engagement. Discover how innovators are shaping tech platforms and revolutionizing marketing approaches to cultivate thriving superfan communities worldwide. Panelists will also offer practical advice for elevating your music career or business by harnessing the power of superfandom. | Joon Choi, Mitra Darab, Sarah Janiszewski, Jaime Marconette | PP154053 | ✓ |
| Session | Featured Session: The Moment We’re In: Transitioning How We Move, Think and Change The Planet | Hilton Austin Downtown | Salon H | Featured Session | 16:00 | 17:00 | The future of our planet's climate will be determined for many generations to come by the decisions and actions we take over the next few decades as we transition our global economy away from fossil fuels. The companies and countries that lead this technological reset will establish the foundation for sustained technology leadership for the next hundred years. Beyond this massive shift from fossil fuels, we are also defining and birthing the integration of artificial intelligence into every aspect of our society - from large language model applications to robotics in the physical world. This talk will reflect on the scale of these changes and how reflecting on our kids' kids' kids can help us as society navigate this exciting and critical moment in history. | Justine Ezarik, Rj Scaringe | PP1147773 | ✓ |
| Session | Featured Speaker Connect: Cheryl Miller Houser | | | Speaker Connects | 16:00 | 17:00 | Speaker Connects are an opportunity to join a limited number of attendees for an intimate discussion with SXSW Speakers. Come brainstorm new ideas and engage in conversation in this unique format. Advance sign-up is required and will be limited to primary access only. An RSVP does not guarantee a spot for this Speaker Connect session. If selected to participate you will receive a confirmation via email. In order to RSVP, please log into schedule.sxsw.com with your registration linked.
Award-winning documentary filmmaker Cheryl Miller Houser works with brands and organizations to drive connection, engagement and positive action through storytelling. She writes, directs and produces documentaries, commercials, branded content and all forms of storytelling featuring real people.
Cheryl also gives inspirational keynotes and workshops globally on how to harness the craft and science of storytelling to engage people emotionally and coaches high level execs to help them convey their heart and humanity.
Some of Cheryl's credits include feature documentary GENERATION STARTUP following 6 young people launching startups in Detroit, TRUTH TO TRANSFORMATION about the overhaul of the foster care system in NJ, web series, commercials and launch videos. | Cheryl Miller Houser | PP1148214 | |
| Special Event | Fireside Chat with Chris Paul | The LINE | Topaz Room | Special Event | 16:00 | 17:00 | The term side hustle is an anachronism. Something that was done in secret, away from your 9-5 to generate a little extra cash. Hear from a 20 year NBA superstar Chris Paul about how he has managed to create companies, focus on a deep investment portfolio, build a meaningful foundation with efforts to support underserved communities and grow better for you snack brand Good Eat'n in an era where everything is public and nothing is a secret.
https://goodeatn.com/ | | OE46132 | |
| Session | Fireside Chat With Chris Paul and Robbie Robinson | The LINE | Topaz Ballroom 1-2-3 | Fireside Chat | 16:00 | 17:00 | You may know Chris Paul as a future NBA hall of famer,12-time NBA All-Star and two-time Olympic gold medalist, but did you know he's also a plant-based snack-making entrepreneur? Since he joined the NBA in 2005, there’s been a seismic shift in the way professional athletes work with brands. Today, athletes increasingly treat and view their influence as their own brand, participating as an owner in the value they create. Hear how Chris has led the way in a new era. | Chris Paul, Robbie Robinson | PP156068 | ✓ |
| Special Event | From the Ground Up: How the UK is Supporting the XR and Immersive Sector | UK House @ Palm Door on Sixth | UK House @ Palm Door on Sixth | Special Event | 16:00 | 17:00 | From Soul Paint by Hatsumi (SXSW award-winner 2024) to Consensus Gentium by Karen Palmer (SXSW award-winner 2023), UK artists have been taking the world by storm. But despite some incredible success stories, it remains stubbornly difficult to access the resources needed to create XR and immersive works. In this discussion, UK funders, producers and artists will talk about the UK scene, hustle culture, and what is needed to create an inclusive, international, immersive ecosystem.
www.futureartandculture.net | | OE45382 | |
| Session | Gaming Without Age Limits: The 50+ Opportunity | Fairmont | Manchester GG | Panel | 16:00 | 17:00 | Gamers are maturing. Is the industry ready? Already 53 million strong, the community of U.S. gamers 50 and over presents a major growth opportunity. Yet research shows that older players feel overlooked by the gaming industry. Our panel featuring experts on consumer behavior, marketing and design will explore the future of gaming for this key cohort. Discover how to create age-inclusive games that captivate mature players and learn non-obvious insights for reaching this diverse audience. Whether you’re a developer, marketer or researcher, this session offers valuable strategic takeaways. | Jim Barnett, Bob De Schutter, Brittne Kakulla, Joost Van Dreunen | PP147259 | ✓ |
| Showcase | GEOGRAPHER (DJ set) | Rivian Park | Radio Day Stage at Rivian Park | Rock | 16:00 | 16:20 | Formed in San Francisco, Geographer is the moniker for the now Los Angeles-based Mike Deni. Part social scientist, part troubadour, if Geographer is an expert at anything, it’s precisely chronicling life’s imperfections. He has headlined many national tours, played Outside Lands, Just Like Heaven, Firefly, Treefort, and other festivals, released four critically acclaimed albums, including 2023’s A Mirror Brightly, and has performed with such musical luminaries as The Flaming Lips, Young The Giant, Tycho, K.Flay, Ratatat, Betty Who, and Tokyo Police Club.
Deni is celebrating the 15 year anniversary of his Seminal EP Animal Shapes with a tour and a special vinyl reissue. He’ll be performing the EP in its entirety, as well as songs from his new album and his ever growing catalog of thoughtful and heartfelt music.
About “A Mirror Brightly,” Deni says, “I focused on my experience moving through the world: feeling like an outcast, being denied love in its many forms, and struggling to find meaning in an existence that looked increasingly like a void the more I peered into the glass,” Deni says. Although A Mirror Brightly (out February 23, 2024, Nettwerk Records) is indeed deeply per | | MS62213 | |
| Session | Healthcare For All: Navigating Regulations & Innovations | JW Marriott | Salon 5 | CLE | 16:00 | 17:00 | The healthcare industry is undergoing rapid disruption driven by telemedicine, AI diagnostics, and big data. However, regulatory hurdles can either accelerate or hinder adoption. This panel explores how emerging regulations impact innovation, examining key challenges in patient data protection, remote care, and reimbursement. Discussions will cover leveraging legal frameworks for growth, anticipating policy changes, and best practices for managing risk and compliance while integrating new technologies into healthcare. | William Hopkins, Thora Johnson, Ashish Patel | PP1148111 | |
| Session | How the AI Revolution Is Making Quantum Tech a Reality | Hilton Austin Downtown | Salon J | Presentation | 16:00 | 17:00 | Quantum tech – harnessing the physics of tiny things – represents the next true frontier in human innovation and AI changes everything. Join Q-CTRL CEO Michael Biercuk and Fortune reporter Allie Garfinkle to learn how at the nexus of quantum and AI, intelligent machines are enabling us not only to discover but to take control of nature on its most fundamental level. | Michael Biercuk, Allie Garfinkle | PP1147458 | ✓ |
| Session | How to Make a F*cking Awesome Music Video | Austin Convention Center | Room 12AB | Panel | 16:00 | 17:00 | D@mn, they did it again. After hitting harder than a Billie Eilish album at SXSW 2024, this panel is back and even more f*cking awesome at SXSW 2025.
It will feature four of today’s biggest music video directors who have worked with artists like Jay-Z, Ariana Grande and Charli XCX. Each will share one of their best music videos, discuss how they made it and take questions from the other panelists.
The panel is curated by award-winning music video director Owen Brown, who’s been nominated for best music video at SXSW, won a grand prize at SXSW, as well as served on the film festival jury.
Why the *bleep* are we doing this at SXSW? Because SX is one of the only major film festivals with a music video category. It’s where The Daniels first won, before they won Best Picture. Given that history, we think it’s the perfect place for this panel.
SPOILER: This year, it’s going to be really f*cking good. | Owen Brown, Salomon Ligthelm, Hannah Lux Davis, Andre Muir | PP1146861 | ✓ |
| Session | How To Make AGI Not Kill Everyone | Hilton Austin Downtown | Salon C | Panel | 16:00 | 17:00 | AGI may be humanity’s final invention—for better or worse. We face a unique challenge: building superintelligent systems that reliably do what we want, where even small misalignments could lead to catastrophe. Can we solve the technical challenges of alignment in time? What would success even look like? How do we stay clear on existential risks in the race to AGI? Join us as we tackle why most solutions fall short and which paths might truly lead to survival. AGI is coming, and it’s vital we grasp what’s at stake while we still have time to shape its future. | Nora Ammann, Samuel Hammond, Judd Rosenblatt, Eliezer Yudkowsky | PP155910 | ✓ |
| Session | If Only Your Crops Could Talk: Oh Wait, They Can | Hilton Austin Downtown | Salon A | Fireside Chat | 16:00 | 17:00 | Climate change, water scarcity, and soil degradation are just a few epidemic-sized challenges we face when growing crops. How will we navigate the new world order of farming when we are only six harvests away from food prices tripling with soil degenerating at record levels? What if crops could tell us what they needed? Learn how farms in Mexico and Morocco are using a sensor network powered by plant science and artificial intelligence to deliver the actionable insights needed to help feed our world now and by 2050. | Mindy Hull, Darryn Keiller | PP153722 | ✓ |
| Session | Leading Design Transformations at Scale | Fairmont | Manchester EE | Presentation | 16:00 | 17:00 | In this presentation, I'll take you through my journey and the process I took leading the EA SPORTS Football Club, a legendary football platform with a 30-year history. I will discuss its licensing depth and its 150 million passionate fans. Join me as I reveal my strategies and creative processes that helped me successfully execute a massive design transformation for an even larger game. This session will be supported by compelling visuals and video demos of before and after. | Liliia (Mandrino) Kujda | PP155733 | ✓ |
| Session | Making Autonomous Ride-Hailing a Reality in Your City | Hilton Austin Downtown | Salon G | Panel | 16:00 | 17:00 | Waymo and Uber product leads will share behind the scenes details about how both companies are bringing their unique perspectives and expertise to their partnership, which is bringing autonomous ride-hailing to Austin and Atlanta this year. Hear how these industry leaders are combining cutting-edge autonomous technology and real-world marketplace expertise to expose more travelers to the future of transportation. | Nicole Cobler, Wendy Lee, Shweta Shrivastava | PP1148123 | ✓ |
| Session | Mentor Session: Adrian Lopez (Aurora Policy | Guanajuato International Film Festival) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Artificial Intelligence/Machine Learning, Content Strategy/Production, Game Development, Immersive Technology, XR, Storytelling. | Adrian Lopez | PP1147127 | |
| Session | Mentor Session: Amanda Marcovitch (Youshaei Studios) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Content Strategy/Production, Storytelling, Entrepreneurship, Business Development. | Amanda Marcovitch | PP1148105 | |
| Session | Mentor Session: Amy LaMeyer (WXR Fund) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Business Development, Immersive Technology, Funding. | Amy LaMeyer | PP1147129 | |
| Session | Mentor Session: Ellen Kiss (Nubank) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Product Management/Development, "Diversity, Equity & Inclusion", Fintech. | Ellen Kiss | PP1147447 | |
| Session | Mentor Session: Kacie Luaders (Could Be Pretty Cool) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Storytelling, Entrepreneurship, Content Strategy/Production. | Kacie Luaders | PP1147404 | |
| Session | Mentor Session: Kevin Smith (Just Add Product) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Product Management/Development, Entrepreneurship, Funding. | Kevin Smith | PP1147158 | |
| Session | Mentor Session: Michael Berke (Accenture) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Artificial Intelligence/Machine Learning, Product Management/Development. | Michael Berke | PP1147799 | |
| Session | Mentor Session: Natalie Rodic Marsan | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Blockchain & Cryptocurrency, Marketing/Advertising/PR, Storytelling. | Natalie Rodic Marsan | PP1148002 | |
| Session | Mentor Session: Nestor Felpi (Founder HUB) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Sustainability, Product Management/Development, Fashion/Retail, Content Strategy/Production. | Nestor Felpi | PP1147479 | |
| Session | Mentor Session: Rachel Scoggins (Tony Fay Public Relations) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Content Strategy/Production, Marketing/Advertising/PR, Storytelling. | Rachel Scoggins | PP1147552 | |
| Session | Mentor Session: Umang Shah | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Marketing/Advertising/PR, Entrepreneurship, Storytelling. | Umang Shah | PP1147398 | |
| Showcase | Merv xx Gotti | Flatstock Stage at Austin Convention Center | Flatstock Stage at Austin Convention Center | Singer-Songwriter | 16:00 | 16:45 | Merv xx Gotti is the award-winning Canadian multi-genre artist, best known for his solo singer-songwriter dream-pop project, “Guitar Songs”.
His debut solo release, “Guitar Songs EP”, was released in March 2024 and amassed over half a million streams on Spotify while charting on Earshot’s Top 30 campus radio charts for eight consecutive weeks.
The EP’s first single, “Jiujitsu,” was played on over 21 CBC stations, Canada’s national public radio and television broadcaster, as well as on over a dozen college radio stations across Canada and the US - the largest syndication pickup of a Saskatchewan song in the past five years.
At the end of 2024, “Jiujitsu” was one of the two Saskatchewan songs to place in CBC Music’s Top 100 Canadian Songs of 2024.
Within past year, Merv xx Gotti has toured across Canada and the US, sharing the stage with Canadian icons such as Chantal Kreviazuk, Great Lake Swimmers, and Big Sugar, and performing at premier international festivals such as SXSW, NXNE, BreakOut West, and M for Montreal.
Merv xx Gotti is currently preparing for his upcoming Silver Sun artist residency in New York, as well as his showcase performance at SXSW 2025 in Austin, Texas. | | MS63013 | |
| Session | Music Mentor: Alicia Yaffe (Warner Music Group / Rhino Entertainment) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Management, Marketing/PR. | Alicia Yaffe | PP1147659 | |
| Session | Music Mentor: Arnaecia Alridge (A Jam Records & Methix) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in A&R, Music Tech, Marketing/PR. | Arnaecia Alridge | PP1147108 | |
| Session | Music Mentor: Craig Snyder (Intellitix) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Live Events, Data, Sales & Sponsorships. | Craig Snyder | PP1147645 | |
| Session | Music Mentor: Gregor Dodson (YouTube) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Music Tech, Streaming & Programming. | Gregor Dodson | PP1147210 | |
| Session | Music Mentor: Katie Kilgallen (BMI) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in A&R, Publishing, Songwriting, Sync/Licensing, Distribution, IP & Copyright. | Katie Kilgallen | PP1147923 | |
| Session | Music Mentor: Lexi Todd (Primary Wave Music) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in IP & Copyright, Publishing, Contracts & Agreements. | Lexi Todd | PP1148077 | |
| Session | Music Mentor: Michael Starr (Glassnote Records) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in A&R, Health & Wellness, Live Events, Management, Marketing/PR, Streaming & Programming, Touring. | Michael Starr | PP1147719 | |
| Session | Music Mentor: Nicolas Tevez (NTSS LAW, PLLC.) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Contracts & Agreements, IP & Copyright, Publishing. | Nicolas Tevez | PP1148120 | |
| Session | Myth Busting in the Age of Misinformation: Tackling Chronic Disease | JW Marriott | Salon BC | Panel | 16:00 | 17:00 | Almost half of the American population is living with a chronic condition like cancer, diabetes or PCOS. Despite how common they are, misinformation and stigma continue to cloud public understanding of these conditions. Myths about the causes fuel harmful stereotypes that affect the quality of life and care for many. This session dives into the realities of living with conditions like diabetes, dispelling myths and exploring the impact of online misinformation. Attendees will learn how to identify and challenge common myths, understand the diverse experiences of patients, and gain insights into the importance of accurate information in improving support and care. | Lance Bass, Joe Nadglowski, Geeta Nayyar | PP1147033 | ✓ |
| Session | Nina Jankowicz Book Signing | Austin Convention Center | Room 10C | Book Signing | 16:00 | 16:25 | Nina Jankowicz will be signing copies of “How to Be a Woman Online" at the SXSW Bookstore. | Nina Jankowicz | PP1148326 | |
| Session | No More North Stars. Purpose Is Actually a Constellation | Austin Convention Center | Room 8ABC | Presentation | 16:00 | 17:00 | This is not about finding your purpose. This is about "what to do once you *sorta* know what you're here to do?". How do you say no to the countless shiny objects that clamor for your attention? How do you measure progress and growth? How do you hold yourself accountable and get the most out of the time you have? Whether focusing this work on yourself or on a business, the methods are the same.
In this session we'll share more about the steps required to reimagine purpose for this modern era. The format will include both a presentation and interactive activities. | Michael Ventura | PP151023 | ✓ |
| Session | Programming Mentor: Ahbra Perry (Fantastic Fest, Epic Pictures) | Austin Convention Center | Room 11B | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Programming, Development, "Sales, Acquisitions, & Distribution". | Ahbra Perry | PP1147271 | |
| Session | Programming Mentor: Anais Emery (Geneva International Film Festival and Digital Market) | Austin Convention Center | Room 11B | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in International, Programming. | Anaïs Emery | PP1147496 | |
| Session | Programming Mentor: Boram Park (Bucheon International Fantastic Film Festival) | Austin Convention Center | Room 11B | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Programming. | Boram Park | PP1148196 | |
| Session | Programming Mentor: David Nugent (Hamptons International Film Festival) | Austin Convention Center | Room 11B | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Programming, Screenwriting, Doc Filmmakers. | David Nugent | PP1147024 | |
| Session | Programming Mentor: Ina Pira (Vimeo) | Austin Convention Center | Room 11B | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Programming, "Sales, Acquisitions, & Distribution". | Ina Pira | PP1147780 | |
| Session | Programming Mentor: Jacqueline Wen Xi TONG | Austin Convention Center | Room 11B | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Programming, Publicity & Marketing, Funding/Artist Support. | Jacqueline Wen Xi TONG | PP1147728 | |
| Session | Programming Mentor: Kayla Myers (Indie Memphis) | Austin Convention Center | Room 11B | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Funding/Artist Support, Programming, Development. | Kayla Myers | PP1147275 | |
| Session | Programming Mentor: Landon Zakheim (Sundance Film Festival / Overlook Film Festival) | Austin Convention Center | Room 11B | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Programming, VR/XR Filmmaking, Narrative Filmmakers. | Landon Zakheim | PP1147677 | |
| Session | Programming Mentor: Melina Kiyomi Coumas (Hawai'i International Film Festival, Portland Panorama) | Austin Convention Center | Room 11B | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Development, Programming, Screenwriting. | Melina Kiyomi Coumas | PP1147338 | |
| Session | Reclaiming the Narrative: Trans and Gender Bending Stories, and the Future of Film | Austin Convention Center | Room 13AB | Panel | 16:00 | 17:00 | Gender-bending narratives have long been used to help cis characters gain empathy or navigate societal norms inBooks, Movies, TV etc. Yet, when trans filmmakers take control of these stories, they become controversial. Why is transness accepted as a comedic tool for cis characters but resisted when told authentically by trans people? What can we learn from films like She’s The He, which plays with gender-bending and use of bathrooms, and where is trans cinema going? | Nico Carney, Jordan Gonzalez, Siobhan McCarthy, Misha Osherovich | PP1148463 | |
| Session | Snake Oil & Silver Bullets: Ethical Medical Innovation for What Ails | JW Marriott | Salon D | Presentation | 16:00 | 17:00 | In an era of rapid medical advancements, distinguishing genuine innovation from overhyped promises is more critical than ever. Join Jay Srinivasan as he explores the fine line between groundbreaking healthcare solutions and modern-day "snake oil." This session will dissect the ethical responsibilities of medical innovators, the dangers of quick-fix solutions, and how to foster trust in an industry where skepticism runs high. Through real-world examples and insightful analysis, we'll uncover what it takes to deliver meaningful, accessible, and scientifically sound advancements in healthcare. | Jay Srinivasan | PP1148277 | ✓ |
| Session | Sober Space | JW Marriott | Brazos Room | Meet Up | 16:00 | 17:00 | Sober Space is a place for sober and sober curious people to gather and attend an all-format meeting. This is for Friends of Bill, and all other SXSW attendees, production crew, artists, and volunteers who are looking for a meeting during the festival to sit and share on your experience, strength, and hope. These meetings are facilitated by The SIMS Foundation and other leaders within the recovery community. | Jason Amato, Sondra Primeaux | PP1148158 | |
| Session | Super Connectors Meet Up | Hilton Austin Downtown | Room 412 | Meet Up | 16:00 | 17:00 | 'Superconnectors' - those who seem hyper-connected to large networks of people - are naturally drawn to SXSW. They thrive in a creative and innovative environment like SXSW which affords countless opportunities to meet interesting people. In its third year at SXSW, the Superconnectors Meet Up is intentionally designed to give business development professionals a place to network with other business leaders. | Elijah May, Marc Nathan | PP147525 | |
| Session | Television Academy Emerging Media Peer Group Meet Up | Hilton Austin Downtown | Room 406 | Meet Up | 16:00 | 17:00 | Christina Lee Storm and Eric W. Shamlin, Co-Governors of the Television Academy's Emerging Media Peer Group, invite current Academy members and prospective members to a mixer at SXSW. | Eric Shamlin, Christina Lee Storm | PP156136 | |
| Session | TikTok Creators Meet Up | Hilton Austin Downtown | Room 410 | Meet Up | 16:00 | 17:00 | The TikTok Creators Meet Up is a place for creators of all kinds (gaming, fitness, entertainment, education, travel, etc.) to come together at SXSW. Join us to meet other creators and those working in the creator space to share your story and make some new connections. | Kayleigh Soukup, Shawn Whiting | PP1147583 | |
| Session | An Uncensored Look into 25 Years of Titmouse | Austin Convention Center | Room 9ABC | Panel | 16:00 | 17:00 | How did a t-shirt side-hustle turn into a full-fledged animation studio that has produced everything from Adult Swim hits to Dua Lipa music videos? Join us as we walk you through the origins and evolution of Titmouse, the indie studio founded by cartoon power-couple Chris and Shannon Prynoski. Chris, Shannon, and Duncan Trussell, will discuss Titmouse’s commitment to building community, maintaining authenticity, and embracing the weird. Discover how the award-winning brand upholds its culture and adapts to the ever-changing animation landscape, while still selling t-shirts on the side. | Chris Prynoski, Shannon Prynoski, Erika Schmidt, Duncan Trussell | PP150843 | ✓ |
| Session | Visualizing Our Universe: Decoding our Cosmic Origins in XR | Fairmont | Manchester A | Panel | 16:00 | 17:00 | The stunning beauty of the images from the James Webb telescope have captured peoples imagination but hidden within them are profound learnings for our understanding of the cosmos and humanity. Join the scientists analysing the imagery, as well as those building the telescope, in a discussion about how the images compare to scientific models, our understanding of space, and what we are learning from them about the cosmos. | Lou Doye, Aditi Rajagopal, William Roper, Stephen Wilkins | PP154576 | ✓ |
| Session | When Ticketing Meets Commerce: The Live Experience Enhanced | Austin Convention Center | Room 18AB | Fireside Chat | 16:00 | 17:00 | Independent artists are seeking more control of their careers, but in turn require more support in enhancing areas like merch and the live experience. So how do artists and brands successfully engage with fans? Hear from industry leaders at DICE and Highsnobiety about merch as social and cultural capital, and how the evolving intersection of commerce and ticketing can foster connection for brands, artists, and fans. | Jack Driessen, Angus MacEwan | PP149284 | ✓ |
| Showcase | untitled (halo) | Rivian Park | Radio Day Stage at Rivian Park | Rock | 16:20 | 17:00 | untitled (halo) is an LA based band. | | MS61938 | |
| Special Event | “Ask A Scientist” Happy Hour | Hilton Austin Downtown | 4th Floor Prefunction | Special Event | 16:30 | 17:30 | Please join us for light refreshments and drinks and an opportunity to ask leading scientists your burning questions about the climate crisis. NRDC’s Chief Science Officer, Dr. Ticora V. Jones, will be joined alongside other scientists. | | OE45620 | |
| Session | Amnoni Myers Book Signing | Austin Convention Center | Room 10C | Book Signing | 16:30 | 16:55 | Amnoni Myers will be signing copies of “You Are the Prize: Seeing Yourself Beyond the Imperfections of Your Trauma" at the SXSW Bookstore. | | PP1148360 | |
| Special Event | AI & Quantum VC and Start-Up Happy Hour - Next Wave Tech | Hilton Austin Downtown | Room 404 | Special Event | 17:00 | 18:00 | Swing by the IBM AI Sports Club and join IBM for an exclusive happy hour exploring the evolving landscape of AI and quantum investments. Grab a drink with IBM Global Head of Venture Capital, Emily Fontaine, as she kicks off the hour with key insights on emerging VC trends and what she sees on the horizon. | | OE45729 | |
| Special Event | Film & TV Industry Happy Hour | Stephen F Austin | Royal Sonesta Bar | Special Event | 17:00 | 19:00 | Join us for a happy hour and connect with the Film Commissions of Oklahoma! Network with representatives from the Oklahoma Film + Music Office, Cherokee Film Commission, Oklahoma City Film & Creative Industries Office, and Tulsa Office of Film, Music, Arts & Culture and discover all that Oklahoma has to offer for your next film project —from bustling cityscapes to charming small towns and breathtaking landscapes across 12 unique eco-regions. Oklahoma also offers competitive film incentives to support your next production. | | OE45420 | |
| Special Event | JBL SOUND BODEGA | 3TEN Austin City Limits Live | 3TEN Austin City Limits Live | Special Event | 17:00 | 20:00 | JBL takes over 3TEN at ACL Live with an immersive, Austin-inspired corner store experience featuring live music, artist interviews, giveaways, and unique activations. Celebrate the launch of JBL Flip 7 and Charge 6 portable speakers, explore the space, and be among the first to hear them. Guests can play to win products, grab custom festival essentials, and enjoy daily performances. Stop by 3/11 from 5-8pm, or 3/12 and 3/13 from 1-7pm for this sound experience.
https://www.jbl.com/sxsw2025 | | OE45348 | |
| Special Event | Lilly Healthcare Industry Networking Reception | The Thompson Hotel Austin | Red River Ballroom | Activation | 17:00 | 18:30 | Connect, collaborate, and spark new ideas at Lilly’s exclusive healthcare networking reception at The Thompson Austin. Mingle with Lilly executives, industry leaders, and innovators driving health forward. Enjoy an evening of engaging discussions, refreshments, and high-impact connections in a relaxed yet dynamic setting. Expand your network and be part of the conversations shaping what’s next in health and life sciences. | | OE46229 | |
| Activation | ON THE ROAD AGAIN - THE SX MERCH TRUCK IS BACK! | 8th & Red River | 8th & Red River | Activation | 17:00 | 22:00 | Hitting the asphalt again for the third year, the SXSW Merch Truck is rollin’ up around town bringing exclusive drops, limited-edition tees, and must-have swag straight to where all the fun is.
Bonus! - we sell music wristbands to get access to showcases happening right then and there.
Take a peek at the schedule of locations around town where you can grab official SXSW merch on the go.
Find the truck, grab the merch, thank us later! | | OE46066 | |
| Special Event | The Software Engineering Social | Moonshine Grill | Moonshine Grill | Special Event | 17:00 | 19:00 | Attention Software Engineers! Discover what makes G-Research a leading quant research and tech firm at our Software Engineering Social.
- Catch-up with like-minded engineers and peers from the industry
- Unwind with great food and drinks on us
- Win exclusive prizes and take home some cool swag
https://www.gresearch.com | | OE45392 | |
| Special Event | UK Immersive Networking Party | UK House @ Palm Door on Sixth | UK House @ Palm Door on Sixth | Special Event | 17:00 | 18:00 | Join us for our annual party with the UK's creative XR and immersive sector featuring amazing live music and DJs. This event is part of the Future Art and Culture programme at SXSW 2025 produced by British Underground and Arts Council England with partnership support from the British Council.
https://futureartandculture.com | | OE45696 | |
| Screening | Uvalde Mom | AFS Cinema | AFS Cinema | Documentary Feature | 17:00 | 18:26 | Purchase Public Presale Tickets Here: "Uvalde Mom"
"Uvalde Mom" is a feature length documentary that tells the story of Angeli Rose Gomez, a farm worker and single mom who in May 2022 ran into Robb Elementary in Uvalde, TX to save her two sons during a mass shooting, while nearly 400 armed officers waited 77 minutes to intervene. When a video of her running out with her sons goes viral, Angeli highlights the inaction of law enforcement that day. However, she soon faces harassment from authorities, making her vulnerable due to her tumultuous past. As Angeli's narrative unfolds, the Uvalde community demands accountability and change. Conflicting narratives emerge from authorities, and the U.S. Department of Justice launches an investigation. | Anayansi Prado | FS18364 | |
| Special Event | Wi-Fi Alliance®: The Signal Soirée | Hilton Austin Downtown | 6th Floor | Special Event | 17:00 | 19:00 | Join Wi-Fi Alliance® for a networking event designed to bring together technology leaders and enthusiasts to discuss the latest in Wi-Fi®. Attendees will have the opportunity to learn about the organization driving Wi-Fi’s success and explore future trends shaping the wireless landscape. Learn how to get involved in Wi-Fi’s growth across Internet of Things (IoT), Extended Reality (AR/VR/XR), automotive, and more. Plus, don’t miss the chance to win the latest Wi-Fi products in our raffle! | | OE45642 | |
| Session | Michael Ventura Book Signing | Austin Convention Center | Room 10C | Book Signing | 17:15 | 17:40 | Michael Ventura will be signing copies of “Applied Empathy" at the SXSW Bookstore. | Michael Ventura | PP1148353 | |
| Session | Shira Lazar Book Signing | Austin Convention Center | Room 10C | Book Signing | 17:15 | 17:40 | Shira Lazar will be signing copies of “JOMO Journal: A Daily Practice for the Joy of Missing Out" at the SXSW Bookstore. | Shira Lazar | PP1148368 | |
| Screening | The Secret of Me | Alamo Lamar | Alamo Lamar 8 | Documentary Feature | 17:30 | 18:50 | It’s 1995 in Baton Rouge, Louisiana. During a feminist studies class, college student Kristi opens her textbook to discover something that turns her world upside down. For as long as she can remember, Kristi has felt different- now she knows why. Demanding her medical records, Kristi is finally confronted with the devastating truth: she has been lied to all her life by those she trusted the most. What follows is the unearthing of an extraordinary and disturbing secret that goes far beyond her own life, leading to the discovery of a psychology experiment on a pair of twins – once hailed as a revolutionary success but now revealed to be a terrible lie affecting thousands around the world. | Grace Hughes-Hallett | FS18412 | |
| Screening | The Secret of Me | Alamo Lamar | Alamo Lamar 1 | Documentary Feature | 17:30 | 18:50 | It’s 1995 in Baton Rouge, Louisiana. During a feminist studies class, college student Kristi opens her textbook to discover something that turns her world upside down. For as long as she can remember, Kristi has felt different- now she knows why. Demanding her medical records, Kristi is finally confronted with the devastating truth: she has been lied to all her life by those she trusted the most. What follows is the unearthing of an extraordinary and disturbing secret that goes far beyond her own life, leading to the discovery of a psychology experiment on a pair of twins – once hailed as a revolutionary success but now revealed to be a terrible lie affecting thousands around the world. | Grace Hughes-Hallett | FS18411 | |
| Screening | Forever We Are Young | ZACH Theatre | ZACH Theatre | Documentary Feature | 17:45 | 19:16 | Purchase Public Presale Tickets Here: "Forever We Are Young"
From Seoul to Los Angeles, Texas to Mexico City, BTS ARMY is everywhere. FOREVER WE ARE YOUNG dives into the passionate fandom that catapulted the K-pop band BTS into a global household name. We meet fans at a BTS-focused ReactorCon in Lewisville, Texas, a dance teacher in Seoul that only teaches BTS choreography, and fans who’ve been organizing since 2013 to help BTS conquer the charts. Defying the stereotypes of pop fans, ARMY has evolved into an intergenerational, culturally savvy, and politically active movement that is as diverse as the world itself. FWAY captures the powerful spirit of activism and collectivity that make ARMY a symbol of hope and unity in our ever-fractured world. | Grace Lee, Patty Ahn | FS18209 | |
| Screening | My Uncle Jens | Alamo Lamar | Alamo Lamar 9 | Narrative Feature | 17:45 | 19:23 | Akam, a young literature teacher, lives a comfortable life in Oslo until his estranged uncle from the Iranian part of Kurdistan comes for a surprise visit. Despite limited space in his shared flat with friends, Akam feels obligated to invite his uncle to stay for a few days. However, his uncle quickly makes himself at home and shows no sign of leaving anytime soon. Torn between his sense of familial duty and growing tension in the flat, Akam begins to suspect there's more to his uncle's visit than just a casual trip. What follows is a series of revelations and unexpected events that could have life changing consequences for them both. | Brwa Vahabpour | FS18226 | |
| Screening | Satisfaction | Violet Crown Cinema | Violet Crown Cinema 1 | Narrative Feature | 17:45 | 19:21 | Set against the stunning Greek isles, Satisfaction is a nuanced psychological drama that unravels the fragile bond between British composers Lola and Philip. Their relationship lingers in silence as Lola struggles to reclaim her voice. Weaving between their present-day trip to a remote Greek island and the start of their romance at a London music school, the film slowly reveals an unspoken rift. When Lola meets the magnetic Elena on a nudist beach and invites her into their world, tensions escalate, forcing Lola to confront the darkest part of her past. | Alex Burunova | FS18520 | |
| Screening | Satisfaction | Violet Crown Cinema | Violet Crown Cinema 3 | Narrative Feature | 17:45 | 19:21 | Set against the stunning Greek isles, Satisfaction is a nuanced psychological drama that unravels the fragile bond between British composers Lola and Philip. Their relationship lingers in silence as Lola struggles to reclaim her voice. Weaving between their present-day trip to a remote Greek island and the start of their romance at a London music school, the film slowly reveals an unspoken rift. When Lola meets the magnetic Elena on a nudist beach and invites her into their world, tensions escalate, forcing Lola to confront the darkest part of her past. | Alex Burunova | FS18521 | |
| Screening | The Age of Disclosure | Paramount Theatre | Paramount Theatre | Documentary Feature | 18:00 | 19:49 | An unprecedented and revelatory documentary –featuring 34 senior members of the U.S. Government, military, and intelligence community– that reveals an 80-year cover-up of the existence of non-human intelligent life and a secret war amongst major nations to reverse engineer technology of non-human origin. The film exposes the profound impact the situation has on the future of humanity, while providing a look behind-the-scenes with those at the forefront of the bi-partisan disclosure effort.
The timely film comes on the heels of historic bi-partisan Congressional hearings on Unidentified Anomalous Phenomena (UAP, aka UFOs) and Senate proposed legislation for disclosure. | Dan Farah | FS18394 | |
| Showcase | The Beatbox Collective vs SOUP (Jurassic 5) | Mohawk | Mohawk Indoor | Hip-Hop / Rap | 18:00 | 18:40 | | | MS62810 | |
| Special Event | Busan, Cultural and Tourism City - Set to transform into a city of festivals | Hilton Austin Downtown | Salon F | Special Event | 18:00 | 22:00 | Explore whether a single festival can contribute to a city's growth and enhance its appeal to tourists.
Busan’s unique events, such as the International Film and Rock Festivals, have each achieved their own notable success.
Now Festival Shiwol, launched last year and occurring each October, aims to showcase these diverse events under a unifying theme, creating greater synergy, and becoming Korea's leading convergence festival.
Join us as we discuss these efforts alongside case studies of the Busan International Film Festival and the Busan International Rock Festival. | | OE45605 | |
| Party | SXSW 2025 Music Opening Party | Mohawk | Mohawk | Party | 18:00 | 21:00 | The SXSW Music Opening Party, presented by Tencent Music Entertainment, is a cornerstone of the annual festival. Kick off the SXSW 2025 Music Festival with a stacked showcase of artists from around the globe.
This year’s lineup includes Meg Remy’s U.S. Girls, who will be offering a sneak peek new material, alongside a band of Nashville-based musicians she’s been collaborating with over the past year. (Fun fact: Remy scored Dead Lover (premiering at this year’s SXSW TV & Film Festival.) Also taking the stage are Immersion-the krautrock-leaning project of Colin Newman (Wire) and Malka Spigel (Minimal Compact), rising Spanish latin-pop singer La Cendejas, a beat-spitting battle royale with The Beatbox Collective vs SOUP (Jurassic 5), Beijing pop singer Runyu Quian and KCRW’s Ale Cohen DJing.
This show also benefits World Central Kitchen, who are commemorating 15 years of providing aid around the world. | | OE45618 | |
| Screening | Narrative Short Program 2 | Rollins Theatre at The Long Center | Rollins Theatre at The Long Center | Shorts Program | 18:15 | 20:00 | Exceptional storytelling that captivates, surprises, and excites. | | FS18058 | |
| Showcase | Rolling Stone’s Future of Music | Austin City Limits Live at the Moody Theater | Austin City Limits Live at the Moody Theater | Showcase | 18:15 | 00:00 | Rolling Stone’s Future of Music showcase, presented by JBL, is a four-night concert series that celebrates the trailblazing artists shaping the music of tomorrow.
https://rollingstone.swoogo.com/futureofmusic2025/7709821?i=5YQr3OWE5HQiRVGvbvhReAhV6-VCjBZa | | OE45622 | |
| Screening | The Tallest Dwarf | Alamo Lamar | Alamo Lamar 7 | Documentary Feature | 18:15 | 19:47 | "The Tallest Dwarf" charts filmmaker Julie Wyman’s quest to find her place within the little people (LP) community at a moment when dwarf identity is poised to radically change. As Julie unpacks the rumors of “partial dwarfism” in her family she finds that hers is the last of a body type she has inherited. She joins forces with a group of dwarf artists to confront the legacy of being tokenized and put on display. Together they create films that reclaim a complicated history and speak back to the echoes of eugenics in the newly emerging pharmaceutical interventions that make little people taller. Through its personal and expanding perspective, the film invites audiences to a new way of... | Julie Forrest Wyman | FS18374 | |
| Screening | The Tallest Dwarf | Alamo Lamar | Alamo Lamar 2 | Documentary Feature | 18:15 | 19:47 | "The Tallest Dwarf" charts filmmaker Julie Wyman’s quest to find her place within the little people (LP) community at a moment when dwarf identity is poised to radically change. As Julie unpacks the rumors of “partial dwarfism” in her family she finds that hers is the last of a body type she has inherited. She joins forces with a group of dwarf artists to confront the legacy of being tokenized and put on display. Together they create films that reclaim a complicated history and speak back to the echoes of eugenics in the newly emerging pharmaceutical interventions that make little people taller. Through its personal and expanding perspective, the film invites audiences to a new way of... | Julie Forrest Wyman | FS18373 | |
| Showcase | La Cendejas | Mohawk | Mohawk Outdoor | Pop | 18:20 | 19:00 | Born and raised in Madrid, Spain, Paula Cendejas, starting her career on YouTube. She started covering tracks and got discovered by Alizzz, C.Tangana´s producer, she then got signed to Warner Music Spain.
Chosen as one of the 12 Spanish artist to follow in 2024 by Billboard Latin, as well as by Rolling Stones.
Her album Tsunami is ranked 11 in the list of the best Hispanic Albums of the year by Rolling Stone.
Paula has collaborated with Alizzz, C.Tangana, Feid, Girl Ultra, Piso21, and many more.
In 2023 she performed at Lollapalooza Chile, Lollapalooza Argentina, and at Tecate Emblema de MX.
She has also done solo venue shows in Mexico, Colombia and Argentina. She performed in the U.S. for the first time this year in the renowned venue DROM in New York City. | | MS62766 | |
| Screening | Cotton Candy Bubble Gum | Alamo Lamar | Alamo Lamar 5 | Narrative Feature | 18:30 | 19:58 | After his mom gets engaged to a vindictive cop, Carter, a 21-year-old mama’s boy still living at home, must secure a paid promotion at his internship by the end of the day or find a new place to live. To land the job, his boss gives him a seemingly impossible list of tasks to complete: get his Jeep detailed (the Jeep gets towed), babysit his teenage son (Carter loses the kid), set up his birthday party (a model ODs on the living room floor), and recover a sex tape (a world-famous rapper kidnaps his best friend after a failed blackmail attempt). If Carter can conquer this wildly chaotic day, he might be ready for the real world after all. | J Pinder | FS18452 | |
| Screening | Cotton Candy Bubble Gum | Alamo Lamar | Alamo Lamar 6 | Narrative Feature | 18:30 | 19:58 | After his mom gets engaged to a vindictive cop, Carter, a 21-year-old mama’s boy still living at home, must secure a paid promotion at his internship by the end of the day or find a new place to live. To land the job, his boss gives him a seemingly impossible list of tasks to complete: get his Jeep detailed (the Jeep gets towed), babysit his teenage son (Carter loses the kid), set up his birthday party (a model ODs on the living room floor), and recover a sex tape (a world-famous rapper kidnaps his best friend after a failed blackmail attempt). If Carter can conquer this wildly chaotic day, he might be ready for the real world after all. | J Pinder | FS18455 | |
| Screening | Sally | Hyatt Regency Austin | SXSW Film & TV Theater @ The Hyatt Regency | Documentary Feature | 18:30 | 20:13 | Purchase Public Presale Tickets Here: "Sally"
Sally Ride became the first American woman to blast off into space, but beneath her unflappable composure, she carried a secret. Revealing the romance and sacrifices of their 27 years together, Sally’s life partner, Tam O’Shaughnessy, tells the full story for the first time of this complicated and iconic astronaut. From National Geographic Documentary Films, "Sally" is directed by Emmy® Award-winning filmmaker Cristina Costantini. | Cristina Costantini | FS18038 | |
| Screening | She's The He | Violet Crown Cinema | Violet Crown Cinema 2 | Narrative Feature | 18:45 | 20:06 | On the last week of high school, Ethan and Alex pretend to be trans women in order to stop rumors that they are gay and get Alex closer to his crush, Sasha. After putting on a dress, Ethan realizes she really is trans and comes out to Alex at the Girl’s slumber party. Later, Alex accidentally admits he was lying and the Girls turn against Ethan and Alex. When Ethan returns home her mom, Mary, struggles to accept her identity. The next day, the Boys, inspired by Alex & Ethan, pose as trans women to get into the girls' locker room. Alex, Ethan, and the Girls successfully fight them off. Ethan is still hurt. Alex convinces Mary to support Ethan at graduation, and restores their friendship. | Siobhan McCarthy | FS18511 | |
| Screening | She's The He | Violet Crown Cinema | Violet Crown Cinema 4 | Narrative Feature | 18:45 | 20:06 | On the last week of high school, Ethan and Alex pretend to be trans women in order to stop rumors that they are gay and get Alex closer to his crush, Sasha. After putting on a dress, Ethan realizes she really is trans and comes out to Alex at the Girl’s slumber party. Later, Alex accidentally admits he was lying and the Girls turn against Ethan and Alex. When Ethan returns home her mom, Mary, struggles to accept her identity. The next day, the Boys, inspired by Alex & Ethan, pose as trans women to get into the girls' locker room. Alex, Ethan, and the Girls successfully fight them off. Ethan is still hurt. Alex convinces Mary to support Ethan at graduation, and restores their friendship. | Siobhan McCarthy | FS18512 | |
| Showcase | Ale Cohen [DJ set] | Mohawk | Mohawk Indoor | DJ | 18:50 | 19:40 | Alejandro (Ale) Cohen is Director of Music Content for KCRW and has been part of the musical and cultural fabric of Los Angeles for over 25 years. A musician at heart, Cohen has played in many local bands over the years, including Languis and Pharaohs. He’s also an Emmy Award winning producer who has composed music for various film and television projects. And in his role as the Executive Director of dublab, a non-profit community radio station based in Los Angeles, he collaborated with countless artists and cultural institutions to create a vast catalog of memorable events and multimedia projects. His many years with dublab have crystalized his vision and approach to programming public radio. As KCRW’s Music Director, Cohen oversees the direction of the station's music programming. | | MS62898 | |
| Showcase | DJ Mel | Austin City Limits Live at the Moody Theater | Austin City Limits Live at the Moody Theater | DJ | 18:50 | 19:10 | DJ Mel, famously known as "Obama's DJ," is a versatile and highly acclaimed DJ based in Austin, Texas. With an impressive roster of past performances, Mel has graced stages at premier events and festivals including Lollapalooza, Austin City Limits Music Festival, Bonnaroo, Voodoo Festival, and the X Games. His career highlights include iconic gigs like the 57th Presidential Inauguration for Barack Obama, the 2012 Democratic National Convention, Election Night 2012 at Obama HQ, Obama’s Farewell Address, and the White House Easter Egg Roll (2013–2016, 2022–2024).
A cornerstone of Austin's music scene, Mel helmed one of the longest-running DJ weeklies in the U.S. at Nasty’s (1996–2017). Currently, he serves as the Official DJ for The University of Texas Men’s and Women’s Basketball Teams and continues to tour nationally and internationally. In recognition of his cultural contributions, The City of Austin proclaimed June 6, 2019, as DJ Mel Day. Additionally, in 2014, he was inducted into the Austin Music Hall of Fame, cementing his legacy as one of Texas’ most dynamic DJs. | | MS62184 | |
| Showcase | Daniela Pes | Rivian Park | International Nights at Rivian Park | Electronic | 19:00 | 19:40 | Daniela Pes, hailing from the heart of Gallura and born in 1992, is making a distinctive mark on the Italian music scene. Her 2023 triumph at the Targa Tenco for Best Debut Work with "Spira," released on April 14th by Tanca Records, showcases her as an artist unbound by genre constraints. Daniela Pes engages with music as a singer, instrumentalist, and electronic explorer, revealing a versatile talent. Her unconventional journey includes a jazz vocals degree from the Conservatorio di Sassari and participation in Paolo Fresu's Nuoro Jazz Summer Seminars, leading to performances at Time in Jazz and the Harp Festival in Rio de Janeiro. Adding depth to her story are the accolades, including the prestigious 2017 Andrea Parodi award (celebrating critical acclaim, international jury recognition, best music, and outstanding arrangement) and the 2018 Musicultura awards for best music and Nuovoimaie. Supported by the Emilia-Romagna Music Commission. | | MS62295 | |
| Showcase | Lucy Sugerman | Zilker Brewing | Zilker Brewing | Pop | 19:00 | 19:30 | Hailing from Canberra, Australia, Lucy Sugerman has a sixth-sense for storytelling. Coupled with a gift for crafting assured melodic hooks, it’s the perfect recipe for sweet folky alt-pop that still packs a punch. Possessing an impressive work ethic and dedication to staying true to herself, letting people into her world through tales of her struggles and triumphs in romance and growing up, Lucy’s quirky and genre-defying music is youthful yet poised.
The charming songwriter first graced airwaves with a collaboration with platinum-certified Australian and Brooklyn-based artist LANKS ‘I’d Do It All Again’. In the past year, the multi-instrumentalist has triumphantly played major festivals and tours in her home country, plus showcased at Australia’s premier music conference BIGSOUND - all while balancing her various side quests (including a bit of radio presenting, music academic research and music advocacy).Currently in the studio writing and creating her next chapter of songs with collaborators like Joe Faris (NZ) and Drew Pearson (US), 2025 promises to be a defining year for Lucy as she continues to capture the hearts of listeners far beyond her home country. | | MS61568 | |
| Screening | Magic Hour | Alamo Lamar | Alamo Lamar 4 | Narrative Feature | 19:00 | 20:29 | Erin and Charlie escape to the desert to navigate an unexpected and challenging new phase of their relationship. | Katie Aselton | FS18530 | |
| Screening | Magic Hour | Alamo Lamar | Alamo Lamar 3 | Narrative Feature | 19:00 | 20:29 | Erin and Charlie escape to the desert to navigate an unexpected and challenging new phase of their relationship. | Katie Aselton | FS18529 | |
| Special Event | NOWISWHENWEARE (the stars): Interactive Performance Installation | Texas Performing Arts Center | McCullough Theatre | Special Event | 19:00 | 22:00 | Inspired by visions of the Milky Way and Yayoi Kusama’s Infinity Mirror Rooms, the stars is an introspective, awe-inspiring journey into a matrix of light. Visitors move from total darkness to immersion in a theatrical constellation of 4,000 reactive points of light and an enveloping 496-channel sound design. Part meditation, part exploration, the stars, invites each visitor to explore traces of themselves in starlight, the universe, and those who have been here before us.
Texas Performing Arts Center and Andrew Schneider invite SXSW Platinum badge holders to take a self-guided visit to the immersive light and sound installation. You can explore the space at your own pace. Like a museum or gallery, you decide how long to spend in the installation and when to exit. There will be prolonged periods of absolute darkness and occasional loud noises and flashing lights. | Andrew Schneider | OE45602 | |
| Showcase | Pavey Ark | Central Presbyterian Church | Central Presbyterian Church | Folk | 19:00 | 19:40 | Pavey Ark are a cinematic indie-folk band from Hull in the UK.
Atmospheric vocals, strings and horns glide over finger-picked guitar, melodic bass and complex percussion. The result is a beautiful orchestral-folk sound that evades immediate comparison. Upon further listening, the band’s wide range of influences start to reveal themselves – from the laid back ’60s and ’70s folk of Jackson C. Frank and Love, through to Nick Drake and Radiohead.
Known for their sublime live shows, Pavey Ark played the Glastonbury Acoustic Stage in 2022 – a huge achievement for an independent act. The band have continued to plot their own course, closing Stage 3 at Cambridge Folk Festival in 2023 and playing the main stage at Lakefest 2024.
Pavey Ark’s debut album, Close Your Eyes and Think of Nothing received excellent reviews from UNCUT, Record Collector, Folk Radio and BBC Radio 6 Music airplay. It was chosen by the BBC as one of their picks for National Album Day in 2022.
Their second album, More Time, More Speed, is due for release in 2025. The band have worked with Mercury-nominated producer Adrian McNally (The Unthanks) and LA based Paul Butler (Michael Kiwanuka, Andrew Bird). | | MS62721 | |
| Showcase | Runyu Qian | Mohawk | Mohawk Outdoor | Pop | 19:20 | 20:00 | Runyu is a fusion singer-songwriter who blends traditional Chinese music with contemporary styles. A graduate of Berklee College of Music with a focus on Electronic Production and Design, her work uniquely combines R&B, Pop, EDM, and Chinese folk music. Her debut album, "FUSS!ON," intricately weaves Chinese traditional ethnic instruments into western music, earning critical acclaim.
Recently, Runyu performed her original with Shen Zhou on the popular Chinese show “Melody Journey”. Additionally, Runyu has worked with Aurora and Grammy-winning producer Jay Centry, further expanding her approach to music creation. With a distinctive talent and perspective on music creation, Runyu boldly bridges classical and modern, Eastern and Western influences, and has progressively established herself as a versatileartist. Runyu has also worked with major international brands. She was the Ambassador for Apple Music Dolby Atmos Audio in Mainland China and has composed and performed theme songs for BYD and Lancôme. Runyu embarked on her first national tour in November 2024, with performances in Beijing, Shanghai, and Guangzhou. | | MS62257 | |
| Showcase | Tribe Friday | Empire Control Room & Garage | Empire Garage | Rock | 19:20 | 19:40 | Tribe Friday is a band of guitar slinging emo kids from the woods of Sweden. Marrying the rugged indie rock dancehall sounds of early 2K with gen Z post-pandemic party vibe bliss, their repertoire consists of upbeat songs that speak to self deprecation, identity, confusion, love, death and are anchored by sarcasm, wit and charm. | | MS62694 | |
| Showcase | jasmine.4.t | Austin City Limits Live at the Moody Theater | Austin City Limits Live at the Moody Theater | Singer-Songwriter | 19:45 | 20:15 | Singer-songwriter and trans woman jasmine.4.t is set to release her debut album You Are The Morning on Jan 17th via Saddest Factory Records. Based in Manchester, Jasmine recently became the first UK signee to Phoebe Bridgers' label. The album was produced by Julien Baker, Phoebe Bridgers and Lucy Dacus. Jasmine and her band travelled to L.A. to record at Sound City Studios. It was made across 12 days in a highly collaborative and emotional process, and because Jasmine sees her songs as fluid and ever-changing, the recordings carry that free and spontaneous spirit.
jasmine.4.t is supported by an all-trans band, who’ve helped each other through the stress of touring while trans. Phoenix Rousiamanis contributes piano and strings, with Eden O’Brien on drums and Emily Abbott on bass. With Jasmine’s voice and songwriting at the centre, the record incorporates a wider cast of voices.
The writing of You Are The Morning pulled from dark moments to tell its story. Surrounded by friends, the recording process was full of light. Through her performances, activism and artistry, jasmine.4.t is ushering in a new dawn. | | MS61631 | |
| Showcase | Bee Blackwell | Zilker Brewing | Zilker Brewing | Rock | 19:50 | 20:20 | Austin, TX’s Bee Blackwell creates 90s-vibe alternative rock with deeply personal themes and soaring, majestic vocals. She documents her self-exploration in a way that resonates with anyone who has experienced a coming-of-age journey or is going through one. After playing in rock bands through high school and college, Bee began posting her favorite emo and grunge covers on TikTok in 2023. Following several viral moments on the platform, she transitioned to releasing cathartic and heartfelt original songs, quickly captivating a growing audience. | | MS61098 | |
| Showcase | BlackRock | Coconut Club | Coconut Club Rooftop | Caribbean | 20:00 | 20:20 | | | MS62778 | |
| Showcase | BOLO THE DJ | Mala Fama | Mala Fama | Electronic | 20:00 | 20:30 | Hailing from Napa Valley in California, the Latino DJ & producer, BOLO is best known for his high-energy, genre-bending, electronic sets that hold a large emphasis on his Latino roots. Most recently, BOLO has seen great success through his fiery edits and remixes that have gained support from many other DJs, and is best known for his original songs "Orale" and "Tuku Tu". In 2024, BOLO announced his first US tour, which covered over 20 cities, performing at various notable clubs and festivals throughout the country, including EDC, Beyond Wonderland, Big Night Live, and many others. Keep an eye out for BOLO and follow along for a refreshing spin on Latino EDM, as he
continues to make waves in the industry. | | MS62744 | |
| Showcase | The Chopstars | Vaquero Taquero | Vaquero Taquero | Hip-Hop / Rap | 20:00 | 20:45 | | | MS62702 | |
| Showcase | Cortney Dixon | Las Perlas | Las Perlas | Pop | 20:00 | 20:40 | 'Cortney Dixon is South Shields answer to Blondie with her fun garage punk pop’-Chris Hawkins, BBC 6 Music.
Cortney Dixon is an artist, producer, songwriter and guitarist from the coastal town of South Shields in the North of England. It’s from this post industrial pasture that she propels herself as an entirely uplifting and unique force of nature. Cortney has written, recorded and produced a slick 6 track EP in her studio in Newcastle, which deftly blends her down to earth punky DIY roots with a well crafted aspirational pop glamour, with first single 'You Look Good Naked’ out February 12th. The full EP out in September, complete with an artfully inspired limited run of vinyl records, cuts with ease through garage rock, fuzzy indie & fizzy pop with a hook filled charm and high energy verve. Cortney’s style doesn’t stop at sound, it oozes through every visual - from forward thinking DIY fashion to self-produced music videos. Her live shows bring it all together, supporting the likes of Johnny Marr, Ashnikko, Sophie Ellis-Bextor. Her magnetic charm shines on stage amongst her gritty guitar licks. This fiercely creative artist has built a world for herself where anything can happen. | | MS62253 | |
| Showcase | Die Heiterkeit | Central Presbyterian Church | Central Presbyterian Church | Pop | 20:00 | 20:40 | Die Heiterkeit has been Germany's best-kept indie secret for 15 years now. What started out as a band in Hamburg in 2010 has become a central part of the indie music scene over the years as well as a favorite with the critics, with singer-songwriter Stella Sommer as the only constant member and bandleader. She has been hailed as one of the most talented songwriters of Germany and Die Heiterkeit's last album "Was Passiert Ist" (2019) proves just that. On March 21, Die Heiterkeit will release their fifth album "Schwarze Magie" ("Black Magic"). At SXSW, the new songs will be presented to a live audience for the first time. | | MS62879 | |
| Showcase | Eric Heideman | Saxon Pub | Saxon Pub | Blues | 20:00 | 20:40 | Eric Heideman is a 25-year-old blues musician living in Austin, Texas from Salt Lake City, Utah.
Heideman was personally requested to open shows for ZZ Top at Eccles Theatre and Walter Trout and Mike Zito at The State Room. He was a featured performer at the Utah Blues Fest in 2022, 2023, & 2024.
He will be a performer on the 2025 Durango Blues Train.
He recorded his latest album, “Third Degree Gravity” with Grammy Nominated Victor Wainwright and International Blues Challenge winner JW-Jones. | | MS61743 | |
| Special Event | Film & TV Late Night Saloon | Stephen F Austin | Royal Sonesta Bar | Special Event | 20:00 | 23:00 | A last call stop to gather with fellow industry and filmmakers after your evening screenings and events have wrapped for the day. | | OE45576 | |
| Showcase | Flor | Flamingo Cantina | Flamingo Cantina | Pop | 20:00 | 20:40 | Flor, the artistic name for Flor Jorge, is one of the most promising voices of the new generation. The 22-year-old singer and songwriter, born in Brazil and raised in Los Angeles, began her career as a child when she was already composing her first songs, one of which was recently recorded on singer Marisa Monte's latest album.
Since moving to California, where she has lived for over eleven years, Flor has dedicated herself to writing and producing her music.
Her lyrics intertwine between Portuguese and English organically and joyfully. Her sound blossomed into a fusion of musical styles: from Brazilian roots, Afro Samba, Yoruba drums, and Bossa Nova, to the strong influence of black American music, from Hip Hop to Jazz, Pop, and R&B. | | MS61162 | |
| Showcase | Go Cactus | The 13th Floor | The 13th Floor | Rock | 20:00 | 20:40 | Go Cactus, the young Spanish band formed by Pau Gual (vocals and guitar), Joan Gual (drums and backing vocals) and Joan Amengual (bass and backing vocals), has not stopped sailing in the waters of rock n' roll since 2017. A sharp and elegant power trio, two brothers and a cousin, three hawks in the sky.
Since 2017 they have released three Punk Rock EPs and their first LP with lyrics in English. In September 2024, they made their debut with lyrics in Spanish and released their second album ('Plaza Patines', 2024). They enlisted Raúl Pérez to produce and record an album full of hymns, elementary but absorbing, simple but infinitely referential, a flood of melodies that cannot but be sung.
Energetic, full of sweat, dancing, and triggering song endings, Go Cactus' live performances are a joy to behold. An intoxicating cocktail that they have perfected in the more than 150 concerts that this young band has performed to date. On a national level, they have performed at Monkey Week, Bime, Mallorca Live Festival, Cranc Festival and Gambeat Weekend. They have also appeared on stages in England and Portugal, and have crossed the Atlantic to the USA. | | MS61177 | |
| Showcase | His His | The Velveeta Room | The Velveeta Room | Folk | 20:00 | 20:40 | His His is the project of Toronto-based artist Aidan Belo. It is inspired by nostalgia and analog recording techniques. During the COVID-19 pandemic Belo constructed a makeshift studio in the empty space of an old wooden barn located on his family’s farm. Everything is tracked onto 1/4 inch tape and cassette to help achieve a warm, saturated sound. Musicians Eli Browning, Paul Ciurea, Dylan Greenhough, Brooke Tannehill, and Vishaal Sumra complete the live set. | | MS62687 | |
| Showcase | Immersion | Mohawk | Mohawk Indoor | Electronic | 20:00 | 20:40 | Immersion are Malka Spigel and Colin Newman best known for their work with Minimal Compact and Wire.
The project emerged in the early 1990s and has always prided itself on a diversity in approach and an ability to be both self-contained and a vehicle for collaboration. 1999’s Low Impact & 2018’s Sleepless cover very different aesthetics.
More recent work has seen Immersion collaborating with the likes of Tarwater, Laetitia Sadier, Ulrich Schnauss , Scanner, Thor Harris, Cubzoa & SUSS in their ongoing Nanocluster series of events & albums
The couple also have a weekly music radio show called Swimming In Sound and play in the band Githead, alongside Robin Rimbaud (Scanner) & Max Franken. | | MS61914 | |
| Showcase | Jedi Knight | Coconut Club | Coconut Club | Electronic | 20:00 | 20:15 | | | MS62906 | |
| Showcase | Joelton Mayfield | Antone’s | Antone’s | Alt Country | 20:00 | 20:30 | Raised in small-town central Texas and based in Nashville, Tennessee, Joelton Mayfield crafts hard-hitting alt-country that’s at home in any setting. Mayfield’s distinct take on the genre blends his experimental musicality with the dynamics and melodic edge of fourth-wave emo to create a sound all his own. This musical innovation underscores Mayfield’s deft lyricism, which draws a Southern Gothic literary sensibility and deals intimately with the tensions embedded in family, religion, masculinity, and love in the American South. | | MS61288 | |
| Showcase | John R Miller | Continental Club | Continental Club | Folk | 20:00 | 20:40 | John R Miller is a true hyphenate artist: singer-songwriter-picker. Every song on his thrilling debut solo album, Depreciated, is lush with intricate wordplay and haunting imagery, as well as being backed by a band that is on fire. One of his biggest long-time fans is roots music favorite Tyler Childers, who says he’s “a well-travelled wordsmith mapping out the world he’s seen, three chords at a time.” Miller is somehow able to transport us to a shadowy honkytonk and get existential all in the same line with his tightly written compositions. Miller’s own guitar-playing is on fine display here along with vocals that evoke the white-waters of the Potomac River rumbling below the high ridges of his native Shenandoah Valley. | | MS62431 | |
| Showcase | Lassy-Eskola: Nordic Stew | Cooper's BBQ | Cooper's BBQ | Jazz | 20:00 | 20:40 | Led by celebrated Finnish jazz stars Timo Lassy and Jukka Eskola, Nordic Stew draws inspiration from the rich, inclusive spirit of New Orleans jazz. Much like the cultural melting pot that gave birth to jazz, the ensemble blends Nordic and American influences into a vibrant, joyful sound that speaks to audiences on both sides of the Atlantic. Nordic Stew aims to create a new chapter in the shared story of these traditions.
As a flagship jazz act in the Oulu2026 European Capital of Culture program, the band is at the forefront of connecting Northern European and American jazz communities. Lassy and Eskola are also curating a citywide festival in Oulu to celebrate 100 years of Finnish jazz in 2026.
Nordic Stew’s participation in SXSW 2025 is a key step in their mission to strengthen transatlantic ties, with performances that celebrate the universal language of jazz and its ability to unite cultures. Through their music, the group invites audiences to join in a celebration of collaboration, creativity, and connection.
Line-up:
Timo Lassy - saxophone
Jukka Eskola - trumpet
Seth Finch - piano
Roland Guerin - bass
Matt Perrine - tuba
Herlin Riley - drums | | MS61251 | |
| Showcase | lúpína | Shangri-La | Shangri-La | Pop | 20:00 | 20:40 | The Icelandic artist, songwriter and producer lúpína embarked on her solo journey by releasing her dreamy Icelandic synth pop single ‘alein’ in autumn 2022. Since then, she has captivated audiences with her singles and her debut album 'ringluð', in early 2023, followed by her sophomore album 'marglytta' or “jellyfish” in English. The album includes complex layers of synths, soundscapes and captivating lyrics. Marglytta is an ode to herself, allowing people to see through her and her emotions - just like a jellyfish. Lúpína's music is a fusion of Icelandic lyric-focused Scandi pop, where she explores the boundaries of pop music. She brings a fresh perspective to Icelandic music, infusing it with global appeal while staying true to her roots. As she continues to evolve as an artist, her music promises to leave an indelible mark on the local and international music scene. | | MS61293 | |
| Showcase | Mark Barden | Empire Control Room & Garage | Empire Garage | Rock | 20:00 | 20:30 | Mark Barden is co-founder and CEO of the Sandy Hook Promise Action Fund (SHPAF) and co-founder of Artist For Action. Since the tragic murder of his son, Daniel, during the mass shooting at Sandy Hook Elementary School on December 14, 2012, Mark has dedicated himself to sparing other families the pain of losing children to gun violence.
Mark believes that thoughtful, sincere dialogue centered on protecting youth will lead us to shared common ground and nonpartisan solutions everyone can agree with. These include expanded background checks, secure storage of firearms, extreme risk protection laws, and other measures that are proven to prevent gun violence.
An accomplished professional musician with a BA in music and formal training in jazz and composition, Mark recently built a strong non-political coalition of international artists (including Billie Eilish, Peter Gabriel, Sheryl Crow, Nile Rodgers and more) to support the Artist For Action initiative in preventing gun violence and keeping our communities safe. The coalition has turned into a concert series that features both legendary and breakthrough talent who are passionate about the cause. | | MS62538 | |
| Showcase | Mills | Valhalla | Valhalla | Alt Country | 20:00 | 20:40 | Mills is a 24 year old singer/songwriter born and raised in Bowling Green, Kentucky. He draws inspiration from the sounds of the late 60’s early 70’s folk rock movement in Southern California and the story telling songwritting style that is the heartbeat of Nashville. Mills made the decision to chase his dreams and move to Los Angeles at age 19. After spending roughly 5 years in Los Angeles, Mills realized he missed slow pace life, southern hospitality, and mostly his mom’s cooking. He made the decision to return to the place he fell in love with music. Moving home allowed Mills to find and nurture his voice and craft. His next project, “The Future is Safe,” set for release in 2025 on 10K Projects, is a coming of age tale about things not going as expected and finding everything you have been looking for exactly where they always were, home. Look out for Mills tour dates fall 2025. | | MS61831 | |
| Showcase | Olivia Komahcheet | The Driskill | The Driskill Bar & Grill | Avant / Experimental | 20:00 | 20:40 | Olivia Komahcheet is an interdisciplinary artist whose work spans within spaces of music, visual media and immersive art experiences. Collectively intertwining a multitude of soundscapes often integrating alternative-indie and experimental art pop, Olivia has worked with top brands including PBS, Nike, Brooks Running, Ableton and Sundance with original music being heard on NPR, Netflix and Shudder TV platforms. | | MS62644 | |
| Showcase | Paula Prieto | Rivian Park | International Nights at Rivian Park | Latin | 20:00 | 20:40 | Paula is a singer-songwriter from Buenos Aires, Argentina. Though born in the U.S., her heart beats to the rhythm of her
Argentine roots. With a sweet voice that captivates hearts and a passion for music that transcends borders, Paula Prieto has
established herself as an emerging figure in the Argentine music scene. Her latest EP, "esto es para mi || EP," has struck a chord with listeners, thanks to soul-stirring singles like "Lo que elegiste" and "Yo nunca sé nada de ti." Fueled by her passion for storytelling and her love for the guitar, she's gearing up for her next musical venture "Temporal LP", blending folk, rock, and indie-alternative into one body of work. In 2022, she opened for Ed Maverick's concerts in the USA. In 2024, she opened for the Mexican artist Bratty on her USA tour
and shared a the stage with the Portuguese singer-songwriter MARO at the Cantoral in Mexico City. | | MS62405 | |
| Activation | Redbreast Unhidden Bar | Powder Room | Powder Room | Activation | 20:00 | 00:00 | Enter the exclusive world of Redbreast Irish Whiskey, where cocktails and cinema collide. Located at the Powder Room, from March 11th – March 13th, where guests can expect a series of carefully curated surprises. The thrill is in the discovery, so we don’t want to give too much away just yet, but we can guarantee that what you’ll encounter will be Quite The Find. A premium cocktail party with a cinematic twist, this event is one you will not want to miss.
Attendees must be over 21, be SXSW badge holders, and have pre-registered their attendance at the link below. Entry is also not guaranteed and permitted on a first come first serve basis.
http://bit.ly/41fTgm9 | | OE45385 | |
| Showcase | Riesgo | Cuatro Gato | Cuatro Gato | Electronic | 20:00 | 21:00 | "Riesgo" main purpose is to teach other people with artistic capabilities theres a higher risk just by living in a polluted and narco driven city than doing what you love and feel. In the heart of Monterrey, Mexico, Riesgo emerged as a revolutionary force in the realm of electronic music. This electrifying experience, founded by musical visionarys, seamlessly weaves elegance into the fabric of raving, creating an atmosphere that transcends boundaries. | | MS61765 | |
| Showcase | Schatzi | Low Down Lounge | Low Down Lounge | Rock | 20:00 | 20:40 | After reuniting in 2022 for the 20th Anniversary of their record Fifty Reasons To Explode, Schatzi returns to the hometown stage in Austin.
Originating from Oklahoma in the early 90s, Schatzi recorded their first album, Joanie Loves Schatzi in 1998. In 2000, with funding from the members of fellow Austin band Dynamite Hack, they recorded the Death Of The Alphabet EP releasing it locally. Their song, Death Of The Alphabet, included back-up vocals by Adrianne Verhoeven of The Anniversary and would go on to be a staple on college radio. Mammoth Records stepped in to release Death Of The Alphabet followed by the 2002 full-length album, Fifty Reasons To Explode. The band went on to release the 2003 split EP with Motion City Soundtrack on Doghouse Records and another LP, Snow Is For Saving Hearts. The latter was released posthumously in 2012. Throughout their career they played and toured with the likes of The Get Up Kids, Motion City Soundtrack, Shiner, Superchunk, The Promise Ring, Hey Mercedes, Jimmy Eat World, At The Drive-In, Ultimate Fakebook, The Anniversary, Ozma, Minus The Bear, Pretty Girls Make Graves, Cadillac Blindside, among others. | | MS61428 | |
| Showcase | simmcat | Chess Club | Chess Club | Pop | 20:00 | 20:40 | simmcat is the project of Copenhagen based visual artist and songwriter Simona Catalani. Her world is a homage to the natural melancholy forged by memories, creating an ethereal imagery between sound and visual boundaries.
After the release of the EP "Soy Milk" in 2020, characterized by and intimate bedroom pop and more slacker sounds akin of Frankie Cosmos, or the lo-fi vibes of Karen O.'s solo's debut, simmcat came out in 2023 with the full length "I Thought I Was Dreaming", expanding her inspiration to a suspended visionary state, typical of a dream-pop reminiscent of Mazzy Star.
simmcat sophomore album, "I heard she lost you", is scheduled to be released in early 2025. | | MS61321 | |
| Showcase | Sly5thAve | The Driskill | The Crystal Room @ The Driskill | Jazz | 20:00 | 20:40 | The sophisticated compositions of multi-instrumentalist, producer, arranger, and composer Sly5thAve are shaped by his faith in hip hop, and deep understanding of soul and jazz. With a core underground following, he has been backed by Jarobi White (A Tribe Called Quest), Gilles Peterson, NPR, Jazz Times and more. He has also attained respect from his work with highly-fêted musicians including Prince, Questlove, Stevie Wonder, Gladys Knight, Taylor Swift, Janelle Monae, Freddie Gibbs and Quantic.
Having released ‘The Invisible Man: An Orchestral Tribute To Dr. Dre’ via Tru Thoughts to critical claim, Sly5thAve has showcased his abilities as a producer and collaborative musician working with the likes of Denitia, Marlon Craft, Thalma de Freitas, Numonics, Ghost Note and JSWISS.
Layered with orchestral arrangements, jazz improvisation and hip-hop production, his recent album ‘Liberation’ is an accomplished record of courage, musical conviction, and growth. It is Sly5thAve’s first album of original orchestral arrangements and features the musicianship of his Ghost Note bandmates - headed by Snarky Puppy's multi-Grammy–winning percussion duo Robert “Sput” Searight and Nate Werth. | | MS61100 | |
| Showcase | Slyy Stone | Empire Control Room & Garage | Empire Control Room | Electronic | 20:00 | 20:30 | Slyy Stone is a visionary solo recording artist blending
experimental electronic, glitchcore, and hyperpop genres. His
emotionally charged and sonically innovative music creates a
unique auditory experience.
Central to Slyy's artistry is the "SleazePrep" aesthetic - a fusion of
preppy refinement with the nostalgic sounds and imagery of
the early 2010s.
Beyond his musical endeavors, Slyy is a sought-after stylist and
curator, collaborating with industry giants like Mike WiLL Made-
It. He also serves as the Creative Director of THE STAMP, an
emerging brand in fashion and nightlife known for exclusive
events and limited clothing releases. | | MS62785 | |
| Showcase | TEll A ViSiON | Speakeasy | Speakeasy | Avant / Experimental | 20:00 | 20:40 | Berlin-based Post-Pop artist TEll A ViSiON has been hailed as a “leading sonic innovator” by German pop culture critics and has garnered international acclaim from outlets like Higher Plain Music, God Is In The TV, and The Line of Best Fit. Recognized as one of the Top 20 producers by the Female* Producer Prize and Sony Music, she is celebrated for her genre-defying sound, released through renowned labels such as Feeding Tube Records (USA), Bureau B, and Duchess Box Records.
Her electrifying live shows infuse past rebellious spirit with a contemporary sonic edge, expressive and rawness inviting spectators into an immersive experience that combines emotional depth with a forward-thinking sonic vision. | | MS61300 | |
| Showcase | tiger bae | Elysium | Elysium | Dance | 20:00 | 20:40 | Synth-pop band tiger bae, formed in Tokyo by members of HOTEL MEXICO and vocalist Yuco, made their debut with the mini-album “Calm Like This Love” in 2022. The music video for the track “Deeply,” featuring actress Ami Tomite, has garnered over 80,000 views. Remixes by Bark Bark Disco and JOON, both from Jonny Jewel’s label “ITALIANS DO IT BETTER,” also gained attention. In 2023, they released the single “White Highlights.” Their 2024 release “Distant Calls” is a romantic indie dance track, maintaining their dreamy, melancholic atmosphere, with a refreshingly bittersweet melody and a captivating soundscape. The lyrics revolve around the theme of “a dream seen within a dream.” | | MS61080 | |
| Showcase | Truck Violence | Swan Dive | Swan Dive | Rock | 20:00 | 20:40 | Truck Violence (Montréal, QC) is a medley that wails its way through the bitters of modern Western Canadian hardcore and folk, an honesty and shamelessness in disappointment that is both a comfort and a stern regard. Starting in 2021 with a move from the prairies of Alberta to Montréal, guitarist-banjoist Paul Lecours and singer-poet Karsyn Henderson, from sticks to city, have had to adapt whilst maintaining roots and authenticity. Informed by punk, shoegaze and sludge, their unique sound is the product of a multiple-project span that saw an array of sonic changes.With the full-length release of Violence (July 5th, 2024 via Mothland), the route is set for Truck Violence’s crashing ode to their roots and violent betterment to continue at full speed. Aiming to embrace the catharsis of hardcore, while commemorating their roots in folk and country music, this debut long-player from the Montréal four-piece is concerned with the all-too-hushed addiction, abuse and dysfunction in isolated country families. Highly recommended for fans of earnest heavy music with an experimental edge à la Show Me The Body, Chat Pile or The Chariot. | | MS61137 | |
| Showcase | Yoshika Colwell | Palm Door on Sixth | British Music Embassy @ Palm Door on Sixth | Singer-Songwriter | 20:00 | 20:30 | Hailing from the South East of England, Yoshika has been writing and gigging solo across the UK since she started making music in earnest in 2017. In early 2022, whilst living in a caravan in the Kent countryside, her home-made demos found their way to the Blue Flowers record label (home to Puma Blue, Rosie Lowe and Gotts Street Park) who began working with her. 2024’s ‘There’s a Time’ E.P.’ followed, the debut heralded the arrival of a captivating talent and vital new voice in the great canon of English singer-songwriters. Recorded live in the studio by producer Oli Bayston (Art School Girlfriend, Kelly Lee Owens) the E.P. garnered support from BBC 6Music, BBC Introducing , CLASH, The Line Of Best Fit and The New Cue.
Yoshika’s songs are often deeply personal and concerned with attempting to understand the self & others, time, nature and mortality. A life-long Joni Mitchell fan she also takes inspiration from a wide mix of artists inc. Gillian Welch to Linda Perhacs, John Prine to Talk Talk. | | MS62191 | |
| Showcase | Hearty Har | Stubb’s | Stubb’s | Rock | 20:15 | 21:00 | | | MS62972 | |
| Showcase | XORAC | Coconut Club | Coconut Club | DJ | 20:15 | 20:30 | XORAC is a DJ-producer, crafting electrifying beats that fuse K-pop, house, DnB, and EDM. Her music is a high-voltage blend of hard-hitting bass, futuristic synths, and glitch aesthetics, creating an immersive experience that feels like stepping into a dream. XORAC doesn’t just mix tracks—she engineers them, layering frequencies and digital distortion into powerful rhythms that take over the dancefloor. She’s a visionary, merging technology and music to pioneer a new era of sound. In a world of noise, XORAC is leading the way with music that commands attention and disrupts the scene. | | MS62942 | |
| Showcase | Deveon | Coconut Club | Coconut Club Rooftop | Hip-Hop / Rap | 20:20 | 20:40 | Hailing from a small town in Arkansas, Deveon has emerged as a powerful voice in hip-hop, blending lyrical storytelling with soulful inspiration. Influenced by legendary artists like Jay Z, Lil Wayne, Dru Hill, and Michael Jackson, Deveon creates music that speaks to life's struggles, triumphs, and spiritual revelations. | | MS61678 | |
| Showcase | Dilettante | Seven Grand | Seven Grand | Pop | 20:20 | 20:55 | Dilettante is the art-pop brain-child of multi-instrumentalist Francesca Pidgeon. Based in the North of England but now performing across the UK and internationally Dilettante has supported the likes of Caribou, Self Esteem + Philip Selway (Radiohead) with her unorthodox but intricately woven looped woodwind and fuzzy guitar licks.
They have sold out headline shows in Manchester, Leeds, Halifax, London, Hull and Liverpool and supported the likes of Self Esteem, Caribou, Graham Coxon (Blur) and Philip Selway (Radiohead) plus festival appearances at NXNE, Live at Leeds, Manchester Jazz Festival and The Great Escape.
Pidgeon was recently granted the prestigious Paul Hamlyn Foundation Award for Artists. She has begun scoring for film, winning a nomination for best composer at Underwire Film Festival. Her second album 'Life of The Party' was released in Jan 2025 on EMI North.
“A dazzlingly skewed pop-vision” **** - MOJO
“Groove-laden misfit art-pop worth rooting for“ - Uncut
"The freshest pop aficionado gracing the circuit. Dilettante's set is an exceptional performance piece." - NARC
FFO St Vincent, tUnE-yArDs, Dirty Projectors + Fiona Apple | | MS61959 | |
| Showcase | HIEN | Speakeasy | Speakeasy Kabaret | Electronic | 20:20 | 21:00 | Hien, a Budapest-born Vietnamese singer/producer/sound-designer based in Brooklyn, defies convention with her work.
Growing up, Hien learned Hungarian folk songs in school, and also listened to her grandparents—who were cải lương musicians—perform traditional Vietnamese music in Hà Nội. Later, she honed her craft at Berklee College of Music on a full-tuition scholarship, broadening her musical horizons.
Today, Hien's sound is a blend of soulful vocals and ethereal electronic beats, creating a distinct style of left-field pop. Her versatility has taken her to stages across Europe, Asia, and the United States, as well as starring roles in musicals like Miss Saigon and SIX. She's been named one of Glamour’s “Women of the Year,” and showcased at SXSW festival. Despite her diverse experiences, Hien seamlessly integrates these varied influences into her unique sonic world. Her latest EP, Bloom (2021), funded by the New York Foundation for the Arts, has garnered attention from Nowness Asia, Earmilk, Ones to Watch, and Billboard Indonesia. | | MS61730 | |
| Showcase | U.S. Girls | Mohawk | Mohawk Outdoor | Avant / Experimental | 20:20 | 21:00 | Meg Remy is established as one of the most acclaimed songwriters and performers to emerge from Toronto’s eclectic underground music scene. As the creative force behind the musical entity U.S. Girls, her celebrated discography spans 15 years. Meg has toured extensively through Europe and North America, establishing a reputation for politically astute commentary and theatrical performances. U.S. Girls has been nominated for 3 Polaris and 3 Juno awards. Extensive features and articles in New Yorker, NY Times, Rolling Stone, Pitchfork , the list goes on . Played major festivals around the world : Coachella, Primavera , Pitchfork, Gov. Ball, etc . Meg Remy published her first book in 2021 "Begin by Telling", a second book is in the works. Remy has also just scored her first film "Dead Lover" directed by Grace Glowicki, the film premiered at Sundance and is screening at SXSW. | | MS61460 | |
| Showcase | Gus Englehorn | Swan Dive | Swan Dive Patio | Rock | 20:30 | 21:10 | While his journey on this terrestrial plane has taken him from his native Alaska to Utah to Quebec to Portland to his current home (for the next five minutes at least), in Hawaii, Englehorn is ultimately a citizen of Planet Gus, an uncanny universe created through a big-bang collision between serene beauty and apocalyptic chaos, populated by folkloric heroes, creepy characters, and oversized insects alike. A critically acclaimed indie-rock singer-songwriter, he spent much of his life as a professional snowboarder, but always dreamed of writing songs.
When he finally emerged — first on 2020’s Death & Transfiguration — he had found a sound that was dark and delightful, fun and demented, packed with dynamics and the chug of a hysterical guitar. Dungeon Master, Gus Englehorn’s Secret City Records debut, is an outsider opus — a playful juxtaposition of isolation, alienation and mildish OCD.
Gus Englehorn is set to release his third full-length album, The Hornbook, in January 2025. The album was co-produced with Mark Lawson (The Unicorns, Arcade Fire) and mixed by Paul Leary (founder of the Butthole Surfers). | | MS61010 | |
| Showcase | JaySkrilla | Empire Control Room & Garage | Empire Control Room | Hip-Hop / Rap | 20:30 | 20:40 | | | MS62730 | |
| Showcase | Kitty Trigger | Coconut Club | Coconut Club | Electronic | 20:30 | 21:00 | Straight out of San Marcos, Texas, Kitty Trigger is redefining the bass music scene with a signature style that’s equal parts savage and sweet. A force to be reckoned with, she blends face-melting drops with sugar-coated melodies, crafting an electrifying contrast that’s impossible to ignore.
Her live sets are a high-voltage experience, seamlessly shifting between ferocious, earth-shaking bass and playfully hypnotic synths, keeping crowds on their toes and sending them into a frenzy. With early support throughout the Texas EDM scene, she’s already proving she’s not just here to play—she’s here to dominate.
Kitty Trigger’s production is a weaponized mix of cute chaos, drawing inspiration from kawaii culture, cyberpunk aesthetics, and the heaviest underground dubstep. Every track she drops is a neon-lit rollercoaster, balancing the brutal and the beautiful with precision.
As she continues her meteoric rise, one thing is clear: Kitty Trigger is just getting started. Watch out, world. Bass just got a little deadlier… and a whole lot cuter. 🖤🎀🔊 | | MS62877 | |
| Screening | The Perfect Neighbor | AFS Cinema | AFS Cinema | Documentary Feature | 20:30 | 22:04 | Purchase Public Presale Tickets Here: "The Perfect Neighbor"
In June 2023, Ajike Owens, a vibrant young Black mother of four and family friend, was shot and killed by her neighbor, Susan Lorincz. The conflict that ignited this tragic event was a neighborhood dispute over children playing in a nearby field. Heartbroken, I embarked on a film project to unravel the chilling escalation from a minor disagreement to a devastating murder. "The Perfect Neighbor" is a powerful and unsettling exploration, weaving together detective interviews, police body cam footage, and witness testimonies. This film chronicles the tragic sequence of events and also highlights the perilous implications of Florida's lenient gun regulations and Stand Your Ground laws. | Geeta Gandbhir | FS18129 | |
| Showcase | Laila! | Austin City Limits Live at the Moody Theater | Austin City Limits Live at the Moody Theater | R & B | 20:35 | 21:15 | LAILA!
Celebrated for making one of the “Best Albums of 2024” by Billboard, Pitchfork, and Vibe among many other music critics for her self-produced 2024 debut project “Gap Year!,” LAILA! (aka "Baby Genius) is an 18-year-old singer, songwriter, producer and musician from Brooklyn, NY.
Described by Complex as "one of the most buzzing artists under 20" and praised by People Magazine for having "unearthed a Gen-Z sound all her own," LAILA! self-produced and wrote her chart-topping and globally viral, summer smashes "Like That," which debuted at #1 on Billboard’s TikTok Top 50 chart and remained in the top five for six consecutive weeks and "Not My Problem" (listed by The New York Times as one of its “Top Songs of 2024”) which soared to #1 on multiple charts and surpassed 100 million streams across digital platforms. “Not My Problem’s” cultural impact extended to social media, where it garnered over 100 million plays via reels, shorts, and stories.
LAILA!’s successful debut album “Gap Year!” has received widespread praise from fans, fellow artists and critics alike such as Complex, Rolling Stone, Pitchfork, Teen Vogue, Hypebae, USA Today and The Fader among many others. Quickly be | | MS61780 | |
| Showcase | Cloth | Palm Door on Sixth | British Music Embassy @ Palm Door on Sixth Patio | Rock | 20:40 | 21:10 | Cloth are Scottish twins Rachael and Paul Swinton. Championed by BBC Radio 6 Music DJs Mary Anne Hobbs, Huw Stephens, Steve Lamacq and Guy Garvey, the band’s new album, ‘Pink Silence’ will be released on April 25th 2025 via Mogwai’s Rock Action Records.
Produced by Ali Chant (Perfume Genius, PJ Harvey, Yard Act), Pink Silence comes after the band shared new singles ‘Golden’ and ‘Polaroid’, their first new music since the release of their acclaimed and Scottish Album Of The Year Award nominated 2023 album for Rock Action, Secret Measure. Blending intricate alt-rock guitar interplay with Rachael’s signature gossamer-thin vocal, Secret Measure received critical acclaim from publications including The Guardian, Pitchfork, CLASH and Uncut and was shortlisted for the 2023 Scottish Album of the Year (SAY) Award.
Pink Silence is the sound of Cloth realising the growing pop streak that they’ve long-threatened to bring to the fore, full of the kind of rewarding ruminations that continue to make them one of today’s most exciting bands. | | MS62312 | |
| Showcase | Joan & The Giants | Zilker Brewing | Zilker Brewing | Rock | 20:40 | 21:10 | Proving to be an act to watch in 2025, Boorloo's (Perth) indie pop-rock band Joan & The Giants have supported global superstars P!NK and Tones & I at Optus Stadium and they’ve recently returned from a theatre tour across the country supporting US pop icon Belinda Carlisle. The four piece landed Triple J Unearthed feature artist after the release of their single 'Born in the Wrong Time' which also won them the Happy Mag 'Needle in the Hay' comp and Best Rock Song / Runner Up Song of the Year at the 2024 WA Song of the Year Awards. Joan & The Giants are captivating crowds and critics across the country with their heart on sleeve, anthemic pop rock music. Helmed by powerhouse Queer vocalist Grace-Newton Wordsworth, this band will leave you feeling just as giant as they are.
Come down and support the debut international showcase of this powerhouse Aussie band. | | MS61970 | |
| Showcase | VITAL Powers | Coconut Club | Coconut Club Rooftop | Caribbean | 20:40 | 21:00 | VITAL Powers goes from Grime to Rap, Drill to Dancehall, from the UK, based in California.
A passed BBC Presenter, Music/Video Content Creator & Mentor.
Affiliated with: BBC, DITTO Music, PRS, Multiple Charities + more.
Releases like 2016’s “POWERS" hit the iTunes Hip Hop top 20 charts, VITAL Followed up with a SOLD OUT Headline show in his home city of Wolverhampton. Following after was 3 more sold out shows and a UK TOUR, which then saw VITAL Headline shows in Paris and Canada.
Performing on over 200 stages like MADE Festival 2016 + BBC Radio 1's BIG WEEKEND Festival 2016 alongside artists such as: Stormzy, JayKae, Lethal B, Dappy, Stylo G, Big Narstie, Alkaline, Wiley, J Hus + many more
In 2018 BBC West Midlands gave VITAL Powers his own Radio Show.
‘The Midlands Source’
Additionally VITAL has over 2 million+ Youtube views collectively including on his personal Channel.
5 music videos featured on Channel AKA & television appearances on #MADEinBrum + BBC 1's Midlands.
Most recent releases #RadioActive & #MainCharacterEnergy.
"Nothing To Declare" Coming Soon.
Bookings available for: Music Performances, Talks, Host, Compère, Presenter, Workshops etc | | MS61949 | |
| Showcase | Case Oats | Antone’s | Antone’s | Rock | 20:45 | 21:15 | Baseball caps and horsetails, porch swings and “all else that fails”—these are the lyrical stomping grounds of Case Oats, the group led by Casey Walker and Spencer Tweedy. Transplanted from Missouri to Chicago, Walker has a knack for getting to the “gooey heart” of relationships and experience, of bringing a city-dwelling life back down to earth. With an unadorned delivery and an unflinching eye, Walker relates songs about moving on, about growing up in the Midwest, and about loyalty to desperately flawed people and gratitude for pain, for the way things end up.
Case Oats’ yet-to-be-announced debut album is a well-defined, inviting labor of love. Light on pastiche and heavy on intention, their arrangements, backed by a group of longtime collaborators, put Case Oats on a continuum of porch-sitting, familiar songwriters. | | MS61794 | |
| Showcase | Lucy Larae | Vaquero Taquero | Vaquero Taquero | R & B | 20:45 | 21:00 | | | MS62597 | |
| Screening | Remaining Native | Alamo Lamar | Alamo Lamar 1 | Documentary Feature | 20:45 | 22:10 | Check out conference session: "Indigenous Cinema Has No Borders" With Director Paige Bethmann of the Documentary Feature "Remaining Native"
Ku Stevens (17) is the solo runner at his high school with no coach. Living on the Yerington Paiute reservation in Northwest Nevada he needs more to be seen by his dream school, the University of Oregon.
As Ku trains, unreconciled emotions unearth the memory of his great-grandfather, Frank Quinn. At 8 years old, Frank ran 50 miles across the desert to escape an Indian boarding school. Frank’s story becomes interwoven with Ku’s journey to run a collegiate qualifying time.
Will Ku outrun his history or will he learn to run in parallel with it to achieve his dreams? | Paige Bethmann, Paige Bethmann | FS18381 | |
| Screening | Remaining Native | Alamo Lamar | Alamo Lamar 8 | Documentary Feature | 20:45 | 22:10 | Check out conference session: "Indigenous Cinema Has No Borders" With Director Paige Bethmann of the Documentary Feature "Remaining Native"
Ku Stevens (17) is the solo runner at his high school with no coach. Living on the Yerington Paiute reservation in Northwest Nevada he needs more to be seen by his dream school, the University of Oregon.
As Ku trains, unreconciled emotions unearth the memory of his great-grandfather, Frank Quinn. At 8 years old, Frank ran 50 miles across the desert to escape an Indian boarding school. Frank’s story becomes interwoven with Ku’s journey to run a collegiate qualifying time.
Will Ku outrun his history or will he learn to run in parallel with it to achieve his dreams? | Paige Bethmann, Paige Bethmann | FS18383 | |
| Showcase | Tezzus | Empire Control Room & Garage | Empire Control Room | Hip-Hop / Rap | 20:45 | 20:55 | Hip Høp saviør | | MS62716 | |
| Showcase | The Dumes | Empire Control Room & Garage | Empire Garage | Rock | 20:50 | 21:20 | The Dumes sound developed as a reaction to the increasingly strange, toxic and cyclical world around them. Frustration and aggression give way to a lighter antagonistic attitude from song to song or even section to section. The Dumes recorded their debut EP with Joe Chicarelli (The Strokes, Cherry Glazerr, Manchester Orchestra) at Sunset Sound and worked up their latest material with Rob Schnapf (The Vines, Elliott Smith, Kurt Vile) at MANT. After being immersed in the LA scene for years, they’ve found a new home in Portland, Oregon. Their live efforts have taken them to the iconic stages of the Troubadour, SXSW, Sundance, and countless venues across the nation with artists like The Warning, Sheryl Crow, Peter Frampton and Louis Post of Veruca Salt. They are currently gearing up for their third trip to SXSW on the heels of new material. | | MS62522 | |
| Showcase | Edgar Alejandro | Mala Fama | Mala Fama | Latin | 20:50 | 21:30 | Edgar Alejandro, a 23 years old singer and songwriter born in Guadalajara, Mexico, and raised in Los Angeles, CA. He is a dynamic artist who beautifully blends Mariachi with genres like Jazz, Bossa Nova, Salsa, and Indie. Growing up in a musical family of mariachis, he was immersed in music from a young age and began composing at just 13. He launched his music project in 2021.
Edgar is skilled in playing several instruments, including guitar, vihuela, trumpet, bass, and piano. His unique sound has resonated with audiences, leading to impressive growth in his Spotify listeners from fewer than 10,000 in early 2024 to over 100,000 by year's end.
In 2024, he achieved sold out shows in Los Angeles and San Francisco, setting the stage for his first U.S. tour in partnership with Live Nation. His music has been used more than 200,000 in TikToks and Reels, accumulating more than 3 million streams.
He has a distinctive blend of cultural influences and a rich musical background, Edgar Alejandro is quickly establishing himself as a rising star, seeking to refresh sounds and bring Mariachi into the mainstream by combining classic elements with modern styles for a truly unique sound. | | MS62645 | |
| Showcase | Adjua | The Driskill | The Driskill Bar & Grill | R & B | 21:00 | 21:40 | Indie and R&B artist ADJUA is set to captivate listeners with her latest single, Is It Ending or Beginning?, released on the 22nd of November 2024 across all major streaming platforms. Known for her haunting melodies paired with intricate drum, bass, and guitar rhythms, ADJUA delivers a sound that is as atmospheric as it is unique. With this single, she continues to break boundaries, showcasing her authentic songwriting alongside an eclectic and talented band. | | MS61908 | |
| Screening | Are We Good? | ZACH Theatre | ZACH Theatre | Documentary Feature | 21:00 | 22:35 | Purchase Public Presale Tickets Here: "Are We Good?"
Check out the Conference Session A Conversation with Marc Maron
The film follows the life of comic and podcast pioneer Marc Maron. Loss and growth take centerstage as he struggles to evolve in the wake of deep tragedy. The passing of his partner and filmmaker Lynn Shelton weighs on Marc, as the film picks up a year later. We follow him on a self-reflective journey as he builds an hour of comedy, while processing grief both on-stage and off. It chronicles his career from the 80’s with Sam Kinison through many career obstacles that eventually led him to the legacy defining podcast WTF with Marc Maron. Looking back over his life at 60, Marc reconciles with a declining father, a changing comedy landscape and the prospect of retirement. | Steven Feinartz, Marc Maron | FS18229 | |
| Showcase | DirtyJackie | Coconut Club | Coconut Club | DJ | 21:00 | 21:30 | | | MS62910 | |
| Showcase | Elephant Kind | Valhalla | Valhalla | Rock | 21:00 | 21:40 | Elephant Kind is an indie-electronic band based in London made up of Bam Mastro, Kevin Septanto and Bayu Adisapoetra. Originally hailing from Jakarta, Elephant Kind became one of Indonesia’s biggest bands, garnering over 35 million streams. After almost a decade, they decided to embark on the next chapter of their creative journey. The band packed their bags and travelled over 7,000 miles to London in 2022 to explore the next phase of their artistry.
Compared to bands such as Young Fathers, LCD Soundsystem, Parcels and Jungle, they are continuing to expand their audience outside of Southeast Asia and have supported The xx and Franz Ferdinand. They performed on a sold-out UK tour in 2023 as well as major festivals this year including The Y Not Festival, Tramlines Festival, Wilderness Festival and Victorious Festival.
Their most recent string of releases such as, 'Louder', 'Good Times' and 'Lionel' have been championed by 6 Music, BBC Introducing and featured a live session with John Kennedy on his Radio X-posure show. 2025 is set to be their biggest year yet with a new album, headline tour around the UK, EUROPE and selected shows in the US. | | MS61259 | |
| Showcase | GNDHI | Rivian Park | International Nights at Rivian Park | Electronic | 21:00 | 21:40 | BIO:
A new wave of Folktronica emerges from the South of India!
Bangalore native, GNDHI has quickly captivated audiences across South Asia & America with his unique blend of Electronic Music, fused with the incorporation of multiple Live instruments in his performances.
After widely acclaimed performances at the some big stages - SteppinOut Music Festival, The Under25 Summit, India Cocktail Week, opening for BONOBO & supporting TROYBOI for a Massive 20 City Tour across India, China & the USA - GNDHI has well & truly established himself as a fast rising force in the Electronic Music Landscape | | MS62275 | |
| Showcase | Guardian Singles | Low Down Lounge | Low Down Lounge | Punk | 21:00 | 21:40 | Guardian Singles’ hectic, visceral music and pummeling live shows have earned them a reputation as one of the best live bands in New Zealand, and one that always keeps you guessing.
Over two full length albums they present an amalgam of early-80s influences (think Husker Du jamming with Wire at a Flying Nun tribute night) with touches of industrial, shoegaze, and motorik in places.
In September 2020, Guardian Singles played a blistering 25 minute set streamed live to Memphis, Tennessee for legendary DIY punk festival Gonerfest. It was viewed by thousands, and resulted in their bandcamp page crashing from the sudden influx of people trying to buy their self-titled debut record (released earlier that year).
Their show also sufficiently impressed Chicago based record label Trouble In Mind, who signed them the following week - re-releasing said debut record to a wider international audience and almost unanimous critical acclaim. Their sophomore album for Trouble In Mind, “Feed Me to the Doves” again impressed critics and fans worldwide - showcasing a weave of cerebral songwriting into a full sonic onslaught.
They are an official showcasing artist at SXSW 2025 in Austin, Texas. | | MS61836 | |
| Showcase | Her Skin | Chess Club | Chess Club | Folk | 21:00 | 21:40 | Her Skin is an Italy-based caramelized singer-songwriter with an intimate freak folk and faded punk flavor filling. Her real name is Sara Ammendolia and she has a thing for very sad lyrics combined with delicate and light-hearted melodies. Four years after her debut album “find a place to sleep.” Her Skin is releasing via WWNBB her sophomore album “I started a garden,” containing nine new songs dealing with the mess of being in your 20s, feeling lonely and nostalgic and out of place and not really knowing where you belong. “While writing this album I was just waiting for myself to become myself again,” says Her Skin, “but I learned that everything you bury is a seed.” | | MS61250 | |
| Showcase | JD Clayton | Continental Club | Continental Club | Americana | 21:00 | 21:40 | A native son of Arkansas, JD Clayton delivers a timeless form of country-rock that’s wholly the product of his environment: down-to-earth, deliberately unhurried, touched with a carefree ease that’s undeniably infectious. Over the past few years alone, he’s brought his crowd-thrilling show to tours with the likes of Dwight Yoakam and Parker McCollum, in addition to performing at major festivals such as Bonnaroo and Dreamy Draw and opening for artists like Hank Williams Jr. and Ashley McBryde. Clayton got his start playing guitar (thanks to some guidance from his grandfather, who played banjo in a bluegrass band) and later took up piano, drums, banjo, harmonica, and ukulele, then released debut EP Smoke Out the Fire while still in college. After grinding it out in Nashville for several years (and making his full-length debut with 2023’s critically praised Long Way From Home), he returned to his hometown and immersed himself in creating an adventurous new album that soon led to his signing with Rounder Records. With equal parts soulful self-reflection and wildly colorful storytelling, Blue Sky Sundays transports the audience into a world that moves at its own exhilarating rhythm. | | MS61208 | |
| Showcase | Jennifer Touch | Speakeasy | Speakeasy | Electronic | 21:00 | 21:40 | Showcasing her unique sound in the saturated world of electronica, Jennifer Touch successfully combines dark 80’s vintage synths with industrial soundscapes, delivered with a visceral post-punk snarl that is home on the dance floor and off, as a live musician or in her DJ Sets. You’ll rarely find an artist today so devoted to sound or as deeply immersed in the affective reverberation of old synths. She calls it Post-Wave-Cold-Pop-Acid-Romance, rubbing sonic shoulders with PJ Harvey, DAF, Tempers and Depeche Mode.
Jennifer Touch released 2 studio albums via Fat Cat Records, both part of several Best-Of- Lists, alongside interviews and reviews at Metal Mag, MOJO, Uncut, Future Music and DJ Mag. She delivered exclusive song contributions to compilations alongside Boy Harsher, The KVB, Buzz Kull, Paranoid London, Bobby Gillespie, Rebeka Warrior, Curses and many more. Over the last years, Jennifer has been touring across the UK, Europe, Mexico and Colombia. Her new LP will be out in 2025. | | MS61301 | |
| Showcase | Julie Nolen | Saxon Pub | Saxon Pub | Country | 21:00 | 21:40 | Julie Nolen cuts through the bullshit in a world full of it.
Born in West Texas, Nolen has forged her own path without forgetting where she's from.
An Americana-roots rock-country troubadour, she is known for her energetic and
passionate performances.
She is also the Founder and Producer of the OUTlaw Pride Festival, the first queer
country festival in Texas. Born as a local festival who for the last 3 years has raised over $15,000 for local queer organizations, OUTlaw Pride has now expanded into an Official AMERICANAFEST special event as well as an annual 3 day weekend event in San Marcos.
Julie will be releasing her 3rd album, Levi’s and Leather, in a series of singles produced
by Jonathan Tyler, starting this fall! | | MS61015 | |
| Showcase | The K's | Las Perlas | Las Perlas | Rock | 21:00 | 21:40 | The K’s, a rousing, real-world-documenting UK indie phenomenon, whose adored, masterpiece debut album “I Wonder If The World Knows’ reached the Top 3 of the UK Official Album Chart in April of last year. It's a success made of belief, catalysed by the achievements of sell-out UK-wide tours, cresting with a 3,700-capacity ‘homecoming’ at Manchester’s O2 Victoria Warehouse, being awarded ‘Best Breakthrough Act’ at the 2024 Nordoff Robbins NMA’s (aka The Northern Brit Awards) and reaching major UK festival stages, including their rammed Glastonbury 2024 debut and Main Stage appearances at the likes of Reading & Leeds, Isle of Wight, Camp Bestival and more. The K’s 2nd studio album ‘Pretty On The Internet’ will be released in the early summer of 2025. | | MS61230 | |
| Showcase | King Cruff | Coconut Club | Coconut Club Rooftop | Hip-Hop / Rap | 21:00 | 21:20 | Jamaican-raised, Toronto-based MC King Cruff (Solomon Marley-Spence) was born with the talents of songwriting and performance in his blood. The Tuff Gong/Universal Music Canada-signed artist sees his songs as think pieces set to ‘punky’ rhythms. Drawing on his own audio engineering background, the versatile King Cruff fuses genres across the diaspora including hip-hop, Afrobeats, dancehall and reggae into his original ‘punky’ sound. An introspective storyteller, King Cruff explores the juxtapositions of human behaviour with energizing, innovative sounds that uplift and inspire for an ear-bending amalgam of Black musical styles. | | MS61496 | |
| Showcase | La Sécurité | Swan Dive | Swan Dive | Rock | 21:00 | 21:40 | La Sécurité (Montréal/Tiohtià:ke) is a collective whose art punk is equal parts: jumpy beats, off-kilter arrangements, and minimalistic melodic hooks. After years of writing earworms for the pleasure of beautiful weirdos, all the while strutting their style on tour with their many different projects (Choses Sauvages, Laurence-Anne, Silver Dapple, etc.), the motley bunch now meanders the fringes of punk, new wave and krautrock. Since coming together, the five-piece has been invited to perform at Reeperbahn, SXSW, Sled Island and FME, also sharing the stage with the likes of Automatic, Orchestre Tout Puissant Marcel Duchamp and Annie-Claude Deschênes (Duchess Says). The band recently offered Stay Safe! (June 16th, 2023 via Mothland), a first full-length that is manic, yet surprisingly laid-back, and should no doubt strike a chord with fans of Le Tigre, Automatic, Wet Leg, Devo, E.S.G. or The B-52’s. | | MS61003 | |
| Showcase | Maryze | Elysium | Elysium | Pop | 21:00 | 21:40 | Maryze is a queer Canadian and French artist based between Montreal and LA. Their stormy-sweet alt pop conjures a haunting universe, blending electronic beats with fiery and introspective bilingual lyrics. Viral single ‘Langue’ led Maryze to tour Australia and New Zealand with Alex Cameron, as well as festival bookings across Canada and the US. New music coming soon. | | MS61528 | |
| Showcase | Milkweed | The Velveeta Room | The Velveeta Room | Folk | 21:00 | 21:40 | What do we know of Milkweed? On the face of it their musical concerns are transatlantic - they follow the rich creative line that runs between British traditional music and the songs and tunes of the eastern United States. In reality their scope is global, and rooted in deep time, with influences from prehistory bleeding into a troubled and troubling anthropocene. As a result their music doesn’t sit easily anywhere, but ricochets between bewitching Appalachian folk music and disconcerting hauntological experimentation. | | MS61491 | |
| Showcase | MORDÁI | Cooper's BBQ | Cooper's BBQ | Folk | 21:00 | 21:40 | MORDÁI is a folk rock band that draws from the repertoire of the experimental Hungarian folk music of the 60s and 70s (Muzsikás Zenekar, Sebő együttes, etc.). Its sound evokes the dark spirit of the highwaymen.
With their first single, MORDÁI quickly became a prominent feature of the Budapest concert scene.
One of the great favourites of the profession since 2020, thanks to which they have been included in the 2021 Sound Occupation Programme's initial list of bands.
The orchestra has represented the Hungarian music front abroad at many prestigious events, such as ESNS in Holland, Primaveran in Barcelona, Music Moscow in Moscow, BUSH Festival in Budapest and Budapest RITMO in Budapest.
Facebook: https://www.facebook.com/mordaimusic/
Spotify: https://open.spotify.com/artist/43Zk3zSxVK6O9brG92ICTI
Youtube: https://www.youtube.com/channel/UCo-Fh9u4eDKH6n_iTIN_0ow
Members:
Nové Soma ( Vocals )
Vértesi Ferenc ( Electric guitar )
Márton Csernovszky ( Bass guitar )
Varga Dániel ( Saxophone )
Kosztolánszki Dominik ( Saxophone )
Szabó-Sipos Ágoston ( Drums )
Porteleki Áron ( Percussion and Viola ) | | MS61204 | |
| Showcase | Nemegata | The 13th Floor | The 13th Floor | Latin | 21:00 | 21:40 | From the vibrant musical landscape of Austin, Texas, emerges Nemegata, a fearless band reshaping the boundaries of sound and rebelling against musical norms. Rooted in Latin American traditions, particularly influenced by Abya Yala, Nemegata rejects Eurocentric labels, transcending the confines of outdated terms like "world music." Instead, they carve a unique space for authentic expressions, resignifying ancestral elements into their high-energy, mesmerizing, and mystic sound.
As Colombian musicians in the USA, Nemegata channels the migrant experience and Latinx diaspora, transforming the challenges Latin America endures into a profound artistic expression through their music. Nemegata draws inspiration from Colombian traditions—cumbia, bullerengue, gaita music, and Andean melodies—blending them with mind-bending '60s and '70s psychedelia from Africa, South America, and the Caribbean. Their resignified take on Latinx sounds and commitment to Abyayalismo have earned them acclaim, showcasing their magnetic stage presence and musical prowess.
ACL 2023, Austin Music Awards Nominee 2022-2024, and Levitation 2022-2024 solidifying their standing in the vibrant Austin music scene. | | MS61014 | |
| Showcase | Orlas | The Driskill | The Crystal Room @ The Driskill | Jazz | 21:00 | 21:40 | Orlas, named after the Portuguese word for "shores," is the father-son duo of Victor Chicri and Vic Delnur, blending samba jazz, bossa nova, and disco funk into a genre-defying sound.
Chicri, a maestro pianist since the '70s, has performed with legends like Gal Costa, Seu Jorge, and Bebel Gilberto, even sharing the Montreux Jazz Festival stage with Quincy Jones' orchestra. His productions have earned gold, platinum awards, and a Latin Grammy.
Vic Delnur, a multi-instrumentalist and producer, has toured globally with Water and Man and collaborated with artists like Sessa and Mahmundi.
Their debut LP, Viver o Mar, features 11 tracks and an eight-piece orchestra, with standout songs like Alagoas, Sabor De Você, and the title track. Guest vocals by Luciane Dom and Gabi Delnur add to the album’s richness.
Live, they’re joined by Sarah Maciel and Laura Pereira (vocals), Felipe dos Santos (bass/percussion), and Thiago Dom (drums), blending Brazil’s musical heritage with a bold, modern sound. | | MS62829 | |
| Showcase | RickfromTexas | Empire Control Room & Garage | Empire Control Room | Electronic | 21:00 | 21:10 | RickFromTexas, an innovative artist from Austin, Texas, is redefining the boundaries of contemporary music with his signature "Romantic Futurism" style. Blending rich Texas storytelling traditions with cutting-edge production techniques, he crafts immersive sonic landscapes that transport listeners to vivid, multi-sensory worlds. His latest EP, "Songs About You" (July 2024), showcases his commitment to evolving his craft and pushing the boundaries of what is sonically possible. By creating a symbiosis between nostalgic country roots and forward-thinking production, RickFromTexas has carved out a distinctive niche for himself, captivating listeners with his ability to paint vivid pictures through sound and offering an escape into a world where past and future harmoniously collide. | | MS62629 | |
| Showcase | Sunna Margrét | Shangri-La | Shangri-La | Pop | 21:00 | 21:40 | Of Sunna Margrét’s debut album ‘Finger on Tongue’, The Quietus said “Oddball Icelandic pop packs a dense punch, heavy with ideas” as well as featuring it as one of their ‘Albums of the Year So Far’ back in the summer. Drawing from influences such as CAN, Suzanne Ciani & PJ Harvey, Sunna’s music has received enthusiastic support from the likes of Paper Magazine, American Songwriter, The Line of Best Fit, KEXP, KCRW, Under The Radar, BBC 6 Music, Radio X & Soho Radio.
Sunna Margrét played The Great Escape earlier in 2024, most recently at Iceland Airwaves and at ESNS in January 2025. Sunna’s performance has been described by The Line of Best Fit as “Spacey, dramatic, rhythmically hypnotising”. Paste Magazine noted “I’ll not soon forget Margrét’s kaleidoscopic, unearthly show” while featuring her as one of their ’10 Best Acts We Saw At Iceland Airwaves’. Additionally she is a 2024 highlight for legendary KEXP presenter Kevin Cole, having filmed a in-studio KEXP session earlier in the year. | | MS61295 | |
| Showcase | tamanaramen | Central Presbyterian Church | Central Presbyterian Church | Electronic | 21:00 | 21:40 | The sister unit "tamanaramen" consists of the older sister Hana, who is active as a visual artist and VJ, and the younger sister Pikam, who creates unique soundscapes as a singer and producer.
They are also active as a DJ unit "4ngelkidz" and have performed at a wide range of events from clubs nationwide to parties hosted by fashion brands and large-scale art exhibitions.
The human appeal of the girls is conveyed through communication that goes beyond their music and live performances.
Despite the seemingly bold unit name "tamanaramen," their delicate music and videos find light in the loneliness of people,and their introverted, sentimental side of everyday life and their extroverted side of nighttime dance floor traffic are inextricably linked.
The video is a flexible and expressive expression that is at once experimental and evocative of life | | MS62057 | |
| Showcase | Thiago Pantaleao | Flamingo Cantina | Flamingo Cantina | Latin | 21:00 | 21:40 | Known for his unique vocal tone and impressive dance skills, Thiago Pantaleão is one of the leading names in the new Brazilian pop scene. Winner of the Prêmio Potências in the “Experimente” category and nominated as Best New Artist at the Prêmio Multishow in 2023, his music is strongly influenced by black music and R&B. In 2024, he released his album Nova Era, featuring Karol Conká and Luiz Lins, and performed at the Espaço Favela stage at the Rock in Rio festival. | | MS62947 | |
| Showcase | Zenei | Cuatro Gato | Cuatro Gato | Electronic | 21:00 | 22:30 | Surrounded by music through his parents since birth, Zenei has always been intense about his love for music. At 21 years old he is committed to make a change in mainstream Mexican music introducing alternative sounds to his productions while simultaneously trying to achieve a middle ground for catchy pop & electronic songs to flourish from those sounds.
Currently working as a creative director for music label Incondicional which hosts two of the most interesting projects in Monterrey (Perdón Amor & Ximena Soto) and working with several artists as a producer like Méne he has plans to expand his creative outlets outside of music in the future while creating an ecosystem for those projects to expand and conquer every music realm out there. | | MS61764 | |
| Showcase | Fuki Kitamura | Mohawk | Mohawk Indoor | Singer-Songwriter | 21:10 | 21:50 | n March 2023, Fuki Kitamura released their debut digital single, “amaranthus feat. Misaki Umei”. In July, they performed at FUJI ROCK FESTIVAL ’23 on the ROOKIE A GO-GO stage. Kitamura’s music, which blends genres such as dance music, jazz, folk, and electronica, has garnered significant attention for its unique style.
In addition, Kitamura has participated in various projects, including a remix of “Ichigo Milk” by tomggg feat. ena mori, contributions to the original soundtrack for the drama “Chikyu no Arukikata” produced by Tomita Lab, and DJ activities under the name “asak,” showcasing their versatile talents.
In June 2024, Kitamura released their first EP, “500mm,” centered on dance music. Following this, they made their second consecutive appearance at FUJI ROCK FESTIVAL ’24 in July. In October, Kitamura was recognized as one of the “Best Breakthrough Artists” at the TOKYO ALTER MUSIC AWARD. | | MS61369 | |
| Screening | Fucktoys | Alamo Lamar | Alamo Lamar 9 | Narrative Feature | 21:15 | 23:01 | Check out the Conference Session Casting for Indie Film" with the Casting Directors Erica Hard and Jessica Daniels
A lush 16mm fever dream that reimagines The Fool’s Journey of the Tarot through the story of AP- a sanguine young woman seeking salvation from a curse. AP is promised by not one but multiple psychics that -for a cool $1000 and the sacrifice of a baby lamb- it can be lifted. So, she makes money the only way she knows how, scootering her way deeper into the night, into the uncouth underbelly of Trashtown. Dark, irreverent, and sexy, AP stumbles upon new characters and absurd situations, each more unhinged than the last, as she winds her way towards the inevitable. Fucktoys is a campy romp that explores the intersection of intimacy, exploitation, and class in a pre-millenium alternate universe. | Annapurna Sriram | FS18147 | |
| Screening | Zodiac Killer Project | Violet Crown Cinema | Violet Crown Cinema 3 | Documentary Feature | 21:15 | 22:46 | The true crime genre’s ubiquity is driven by people’s endless fascination, disgust, and—bizarrely—search for comfort in genre conventions that still have the ability to generate complex emotions despite their predictability and familiarity.Having tried and failed to make a documentary about the infamous Zodiac Killer, filmmaker Charlie Shackleton walks the viewer through what his film would have been like and why, using Bay Area landscapes, reenactments, film and TV clips, and voice-over. In this wholly original, self-aware cinematic work, a filmmaker chews over what might have been and playfully probes the inner workings of a genre at saturation point. | Charlie Shackleton | FS18160 | |
| Screening | Zodiac Killer Project | Violet Crown Cinema | Violet Crown Cinema 1 | Documentary Feature | 21:15 | 22:46 | The true crime genre’s ubiquity is driven by people’s endless fascination, disgust, and—bizarrely—search for comfort in genre conventions that still have the ability to generate complex emotions despite their predictability and familiarity.Having tried and failed to make a documentary about the infamous Zodiac Killer, filmmaker Charlie Shackleton walks the viewer through what his film would have been like and why, using Bay Area landscapes, reenactments, film and TV clips, and voice-over. In this wholly original, self-aware cinematic work, a filmmaker chews over what might have been and playfully probes the inner workings of a genre at saturation point. | Charlie Shackleton | FS18159 | |
| Showcase | bribandz | Empire Control Room & Garage | Empire Control Room | Hip-Hop / Rap | 21:20 | 21:35 | | | MS62414 | |
| Showcase | DEJA | Coconut Club | Coconut Club Rooftop | R & B | 21:20 | 21:40 | DEJA is the ‘verbal eye-roll’ you never knew you needed. The Birmingham-born singer blends sassy, relatable lyrics with infectious Black-Pop beats—her sound is bold, confident, and made to be played at full volume. Her infectious rhythms and vivacious energy have captivated BBC Radio 1Xtra, Kiss Xtra, Colors, Wonderland, Clash, Complex, Lyrical Lemonade and many more. In the summer of 2024, DEJA brought her dynamic choreography and captivating stage presence to performances at Glastonbury Festival and The Hundred. With her unapologetically bold releases and unfaltering determination, DEJA continues to push boundaries. | | MS61886 | |
| Showcase | Delivery | Palm Door on Sixth | British Music Embassy @ Palm Door on Sixth | Rock | 21:20 | 22:10 | ‘Really cool band from Australia’ - Henry Rollins
Top 10 Australian Albums 2022 - Rolling Stone
8/10 - Clash Magazine
4/5 stars - NME | | MS61956 | |
| Showcase | shishi | Speakeasy | Speakeasy Kabaret | Rock | 21:20 | 22:00 | This is what surf music would sound like if it was made in the dark near the frozen shores of the Baltic sea. Because it was.
Benadetta, Victoria and Teresa are a trio of Lithuanian mermaids who create “zero-waste trash music” under the name “shishi”. They sing about how it feels to be living in times when nothing makes sense anymore. Their music is perfect for people who care about what’s going on, but don’t really know what’s happening.
Genre-wise shishi takes sugar, spice and everything nice from surf rock and blends it with a
chemical formula that has been distilled from the raw sounds of the best riot-girl and punk
bands. The result is a beautifully awkward eco-friendly vibe reminiscent of indie surf
frontrunners like La Luz or Tennis smashing into the powerful femininity of bands like Hole,
Kleenex and Delta 5.
Their 2018 debut album “NAx80” contains a secret swear word and was released after some intense and rapid learning sessions. This was followed by nominations, festivals, tours, and the release of two full-length albums along with two EPs, which ultimately brought the band to SXSW. | | MS61923 | |
| Showcase | Sly Withers | Seven Grand | Seven Grand | Rock | 21:20 | 21:55 | Sly Withers are an emotive alt-rock band swinging for the fences. With over 20 million Spotify streams, 2 ARIA Top 10 albums, multiple triple j Hottest 100 entries, and a string of sell-out Australian tours, they’re a force to be reckoned with. Known for their heartfelt lyricism and huge live energy, they’ve supported acts like Amy Shark and Tones & I and headlined massive theatre shows of their own. With a new album on the horizon, Sly Withers are setting their sights on taking their big-swinging sound from Australia to the global stage. | | MS61354 | |
| Showcase | Jay Cyres | Vaquero Taquero | Vaquero Taquero | Hip-Hop / Rap | 21:25 | 21:40 | Born and raised in the heart of New Orleans, Jay Cyres emerged from the vibrant streets of the 9th Ward, where the rich culture of his city and neighborhood sparked his passion for music at the tender age of 3. Surrounded by the rhythm of everyday life, he drew inspiration from both national rap icons and local legends, shaping a sound that’s uniquely his own. With hard-hitting lyrics and laid-back, sample-driven beats, Jay’s music effortlessly blends the raw realities of struggle and triumph, painting a vivid picture of life’s highs and lows.
A masterful storyteller, Jay Cyres crafts narratives that not only reflect his personal journey but resonate with listeners on a deep, universal level. His debut mixtape, Hardly Home, released on February 5, 2017, quickly made waves in the local rap scene, showcasing his ability to fuse personal experience with themes that touch on the heart of human existence. His unwavering commitment to authenticity and originality has garnered him a dedicated fanbase, eager to join him on his musical journey.
As Jay continues to evolve, he’s set to release his highly anticipated mixtape, GUTTS 2, in February 2025. | | MS61705 | |
| Screening | Ash | Paramount Theatre | Paramount Theatre | Narrative Feature | 21:30 | 23:05 | Purchase Public Presale Tickets Here: "Ash"
A woman wakes up on a distant planet and finds the crew of her space station viciously killed. Her investigation into what happened sets in motion a terrifying chain of events. | Flying Lotus | FS18326 | |
| Showcase | Den Zuko | Coconut Club | Coconut Club | DJ | 21:30 | 22:00 | | | MS62897 | |
| Screening | The Dutchman | Alamo Lamar | Alamo Lamar 2 | Narrative Feature | 21:30 | 22:58 | Clay, a successful but troubled black businessman, attends therapy sessions with his wife, Kaya, in an attempt to salvage their marriage. But their mysterious therapist is not all that he seems, and begins to unexpectedly appear to Clay outside of their sessions. On a New York subway train, Clay encounters Lula, a seductive but sinister white stranger who slowly begins to unravel his life. Clay must discover the truth behind this encounter to get back to his wife, heal his fractured soul, and survive the night. In this modern adaptation of the 1964 Obie Award winning play, The Dutchman brings a contemporary edge to the original, exploring themes of race and identity in America. | Andre Gaines | FS18461 | |
| Screening | The Dutchman | Alamo Lamar | Alamo Lamar 7 | Narrative Feature | 21:30 | 22:58 | Clay, a successful but troubled black businessman, attends therapy sessions with his wife, Kaya, in an attempt to salvage their marriage. But their mysterious therapist is not all that he seems, and begins to unexpectedly appear to Clay outside of their sessions. On a New York subway train, Clay encounters Lula, a seductive but sinister white stranger who slowly begins to unravel his life. Clay must discover the truth behind this encounter to get back to his wife, heal his fractured soul, and survive the night. In this modern adaptation of the 1964 Obie Award winning play, The Dutchman brings a contemporary edge to the original, exploring themes of race and identity in America. | Andre Gaines | FS18462 | |
| Showcase | Gloin | Swan Dive | Swan Dive Patio | Rock | 21:30 | 22:10 | Gloin “make driving, dark post-punk” (BrooklynVegan), adding noise rock and industrial elements to their music as they tackle themes of bewilderment, dread and anger. Using bombastic rhythmic constructs, savvy arrangements and fervid melodies, the Toronto outfit put forth solemn tracks about perseverance and self-determination that are cleverly subverted through sarcastic commentary, courtesy of their sense of humor. Gloin self-released their introductory EP Soft Monster on April 18th, 2019. For their first full-length, We Found This (October 21st, 2022 via Mothland), they elected to print alongside up-and-coming studio wizard Dylan Frankland of Tallies, later turning to music visionary Graham Walsh (Holy Fuck, METZ, Alvvays, etc.) for the mix. Over the years, Gloin embarked on a handful of North American tours, performing at SXSW, Freakout Fest, New Colossus, Sled Island, and Treefort Music Fest, while also sharing the stage with Snapped Ankles, Osees, Amyl & the Sniffers, and A Place to Bury Strangers. Along with the announcement of sophomore full-length, All of your anger is actually shame (and I bet that makes you angry), Gloin are to unveil lead single “controlfreak69” on Ja | | MS61329 | |
| Showcase | GOKUMON（Uchikubi Gokumon Doukoukai) | Mohawk | Mohawk Outdoor | Rock | 21:30 | 22:10 | GOKUMON（Uchikubi Gokumon Doukoukai）
Formed in 2004, this three-piece band consists of guitarist/vocalist Atsushi Osawa, drummer/vocalist Asuka Kawamoto, and bassist/vocalist Junko. With the rare combination of a male vocalist and a female rhythm section, they have created a unique style that pairs a powerful sound driven by a 7-string guitar and 5-string bass with quirky, life-inspired lyrics. This distinctive approach has earned them the label of a new genre, "life-oriented loud rock," which continues to captivate a diverse audience across all ages and genders.
In March 2018, they held a solo concert at the prestigious Nippon Budokan and have since maintained an active schedule, holding annual tours. Celebrating their 20th anniversary in 2024, they launched a variety of projects under the theme "20!+39!=59!" ("Twenty! Thank You! Fifty-Nine!") and culminated the year with their largest-ever solo performance, "20!+39!=59! TOUR FINAL 'Veterans Who Gave Their All for 20 Years,'" at LaLa Arena TOKYO-BAY in Chiba Prefecture. The event was a resounding success.
Official Website ▶ http://www.uchikubi.com/
Official Twitter ▶ https://twitter.com/uchikubigokumon
Official YouTube ▶ https: | | MS61261 | |
| Showcase | John Fogerty | Stubb’s | Stubb’s | Rock | 21:30 | 22:45 | In recognition of John Fogerty’s devoted Texas fanbase, SXSW is extending an opportunity for a select number of fans to attend the performance, via a limited ticket release at https://www.sxsw-music.com | | MS62865 | |
| Showcase | mary in the junkyard | Antone’s | Antone’s | Rock | 21:30 | 22:00 | | | MS60994 | |
| Showcase | The VANNS | Zilker Brewing | Zilker Brewing | Rock | 21:30 | 22:00 | Not many Australian bands have had the type of ascent as The VANNS have. Cutting their teeth on the live circuit since 2015, The VANNS have proven themselves early as leaders of the pack in modern Australia rock music. The release of The VANNS’ debut album Through The Walls in 2019 marked an arrival of something fresh and new in Australian music with Jimmy Vann (lead vocals, rhythm guitar), Cameron Little (lead guitar, vocals, keys), Tom Switlek (bass) and Andrew Banovich’s (drums) partnership. The album struck a chord with fans and industry alike, scoring The VANNS a lucrative triple j Feature Album placement, as well as the delivery of an impactful Like A Version cover of Bon Iver’s ‘Hey Ma’, which now has over 7 million streams, and went on to land at #32 on the Hottest 100 Like A Version countdown. Sold out shows at home and overseas followed, tours with the likes of The Kooks, The Wombats, and Inhaler and more, and their second album, ‘Last Of Your Kind’, which debuted at #8 on the Australian charts and would again see the band claim another Feature Album spot and play to an overflowing Splendour In The Grass tent. The VANNS are due to release their third album in 2025. | | MS61114 | |
| Showcase | hannah bahng | Austin City Limits Live at the Moody Theater | Austin City Limits Live at the Moody Theater | Singer-Songwriter | 21:35 | 22:20 | Recognized by Rolling Stone for her introspective songwriting and versatile musicality, 21-year-old singer-songwriter hannah bahng is carving out her own space in music. Growing up in Sydney, Australia, her journey began with her mother’s encouragement to take piano lessons as a child, sparking a lifelong passion for music. In 2021, hannah gained a dedicated following on YouTube, where she shared raw vlogs and song covers, beginning to explore the artist she wanted to become. Her debut project, The Abysmal EP, released in May 2024 via her self-owned label Bahng Entertainment, captures her authentic, genre-fluid style. Written, composed, and co-produced with her frequent collaborator Andrew Luce, the EP has already racked up over 30 million streams on Spotify alone. Blending pulsating beats, piano-driven melodies, and dynamic compositions, hannah channels her raw emotions into every song, unapologetically expressing herself in ways that challenge and redefine pop music. Her new single, “what never lived” continues her push to redefine the boundaries of the genre and bring her distinct creative vision to the forefront. | | MS62408 | |
| Showcase | Jus Now | Coconut Club | Coconut Club Rooftop | Electronic | 21:40 | 22:00 | Jus Now are Ambassadors of the Caribbean Carnival Sound & are pioneers of Soca Music. They began when UK producer/engineer Sam Interface & Trinidadian producer/engineer/multi-instrumentalist & singer, Keshav first met in 2009 in Bristol, UK. Their shared love of Drum n Bass, Soca & Dancehall has since birthed an adventurous new sound in the tapestry of global Bass Music & has left a mark on UK Dance music culture.
These Grammy nominated producers have also contributed largely to the identity of Soca music in the Caribbean for well over a decade and globally via their unmistakable heavy-weight, percussive and bass-laden club records. As producers of songs like “Tun Up”, “Big Bad Soca’, ‘Truck on D Road’, ‘Fire’ & the like, the sound of Jus Now embodies the traditional spirit of Trinidad & Tobago Carnival & culture, while ushering it into the global fray via a slick, yet bold production palette.
Jus Now has expanded into a quartet & now includes UK/Jamaican legendary MC & artist Serocee & Reprezent Radio show host, producer & DJ from Trinidad, Blasé Vanguard. Both have long been a part of Jus Now’s family. As performers, Jus Now are regulars on the UK festival circuit. | | MS61473 | |
| Showcase | Lisha G | Empire Control Room & Garage | Empire Control Room | Hip-Hop / Rap | 21:40 | 21:50 | Lisha G's fast-paced raps, enthusiastic approach to the grind, and eccentric style set her apart in the hip-hop scene.
She brings a solid energy to her music, delivering her lyrics with speed and precision while infusing each track with her unique flair. It's this combination of skill, hustle, and individuality that makes her such a compelling artist, drawing fans in with her dynamic presence and memorable performances.
When you hear a Lisha G song, you don’t forget it. It’s distinct in its eclectic nature from start to finish. Boasting a unique sound that reinvents plugg era flows with the Southern rap influence of her surroundings, Lisha’s signature drawl over dynamic synthesizers (“Get Silly”) has captured the attention of everyone from Lucki, to Luh Tyler and Lil Tony in a matter of a few months. Hailing from the small town of Camden, SC, her recent project in collaboration with upcoming Philly producer Trini Viv, ‘Groovy Steppin Sh*t,’ features a blend of effortlessly quotable bars while creating an unparalleled sonic universe with both raucous and glittery beats (“Choppa Sound,” “Whatcha Got”) that earned the duo a 9.3 rating on Pitchfork. | | MS61918 | |
| Showcase | Sexpop | Empire Control Room & Garage | Empire Garage | Pop | 21:40 | 22:10 | Sexpop is a synth dream pop band that has been written and recorded solely by Blaise Eldred using his iPhone. The tracks are reminiscent of 80s disco with groovy bass lines that accompany catchy guitar riffs and dreamy melodies for the perfect ear candy combination. Sexpop started in Blaise’s bedroom when he was 17 years old. Now, Blaise has formed the band in Austin, Texas out of friends and colleagues to perform the music for a live audience. The first album passed over a million views on spotify, and Sexpop is still being released till today. With Sexpop 2’s release receiving great reviews, Sexpop continues to push the envelope for more and more music to come. | | MS61832 | |
| Screening | The Astronaut | Hyatt Regency Austin | SXSW Film & TV Theater @ The Hyatt Regency | Narrative Feature | 21:45 | 23:15 | Purchase Public Presale Tickets Here: "The Astronaut"
After returning from her first space mission, astronaut Sam Walker is placed under NASA’s care at a high security house for rehabilitation and medical testing. However, when disturbing occurrences begin happening around the property, she fears that something extraterrestrial has followed her back to Earth. | Jess Varley | FS18480 | |
| Screening | International TV Showcase | Rollins Theatre at The Long Center | Rollins Theatre at The Long Center | TV | 21:45 | 23:15 | International TV Pilot Showcase | | FS18123 | |
| Screening | Touch Me | Alamo Lamar | Alamo Lamar 6 | Narrative Feature | 21:45 | 23:25 | After a series of unfortunate events leaves their house uninhabitable and reeking of poo, two co-dependent friends, Joey and Craig, find themselves homeless and out of options. That’s when Joey’s mysterious ex resurfaces. He wants her back. Along with being hot, Brian also happens to be an alien whose touch makes anxiety and depression disappear. The two venture to his compound for the weekend with the hope of being healed from past traumas, but underneath Brian’s veneer of healing is a sinister plot filled with murder, mayhem, and blood. 'Touch Me' is a psychosexual horror-comedy about the nature of co-dependent friendships and how far we are willing to go for a slice of happiness. | Addison Heimann | FS18153 | |
| Screening | Touch Me | Alamo Lamar | Alamo Lamar 5 | Narrative Feature | 21:45 | 23:25 | After a series of unfortunate events leaves their house uninhabitable and reeking of poo, two co-dependent friends, Joey and Craig, find themselves homeless and out of options. That’s when Joey’s mysterious ex resurfaces. He wants her back. Along with being hot, Brian also happens to be an alien whose touch makes anxiety and depression disappear. The two venture to his compound for the weekend with the hope of being healed from past traumas, but underneath Brian’s veneer of healing is a sinister plot filled with murder, mayhem, and blood. 'Touch Me' is a psychosexual horror-comedy about the nature of co-dependent friendships and how far we are willing to go for a slice of happiness. | Addison Heimann | FS18152 | |
| Showcase | Midnight Navy | Mala Fama | Mala Fama | Latin | 21:50 | 22:30 | Midnight Navy is the musical project of Francisco Jose Rosales, a singer-songwriter,
producer, and saxophonist based in Austin, Texas. His music spans a range of genres,
including Latin indie pop, Chicano Soul, and Alternative R&B. Midnight Navy’s unique
musical lens draws from his Mexican heritage, along with his love for pop culture and
charming melodies. | | MS62509 | |
| Showcase | Oodaredevil | Empire Control Room & Garage | Empire Control Room | Hip-Hop / Rap | 21:55 | 22:10 | Meet Oodaredevil, a Dallas based artist who has been making waves in the industry with the release of his newest project, Texas Tycoon, Vol. 2. Oodaredevil is a longterm collaborator with artists like Bashfortheworld and Yeat. In 2019, he was featured on Yeat's projects Wake Up Call and Different Creature.
Oodaredevil is known for his melodic flows and encapsulating lyrics that have drawn listeners in from all over the world. His unique sound and brand have put him on the radar in the hip hop world. Oodaredevil is showing no signs of slowing down and has a lot of exciting projects in the works this year. | | MS62506 | |
| Showcase | Aiko | Speakeasy | Speakeasy | Pop | 22:00 | 22:40 | Aiko, a Czechia-raised, Brighton-based artist with a unique cultural blend, is known for her exploration of self-confidence and empowerment through her music. Representing Czechia at Eurovision 2024, Aiko also made history as the first Czech female artist featured in Spotify's global EQUAL campaign, with her face on Times Square. She has graced stages at major festivals like ESNS, Rock for People, The Great Escape and opened for artists like Alice Merton and Tamino.
In 2024, AIKO released her album Aikonic, showcasing her evolving sound, and completed a European tour with over 20 gigs across 13 countries. Her music has been featured in Netflix’s Elite, MTV's Teen Mom, and Love Island.
AIKO works with Angry Mob and Ninja Tune for publishing and Trust Agency for booking UK/world, 420 Productions for CZ booking. She has collaborated with brands like Red Bull and Dr. Martens, and her work has been highlighted in Vogue and Elle.
With her growing international presence, AIKO continues to make her mark on the global music scene. | | MS61828 | |
| Showcase | Annie-Claude Deschênes | Elysium | Elysium | Electronic | 22:00 | 22:40 | Multidisciplinarity is an integral part of Annie-Claude Deschênes’ creative process, who continues her perpetual personal quest of uniting music and performance art by bending the pre-established conventions of stage presence. A key figure on the Montreal independent music scene for almost twenty years, she made her mark as a singer, musician, songwriter, performer and visual artist with Duchess Says and PyPy, two bands that are renowned as much for their electrifying performances as for their artistic sensibility. Her exploratory approach to staging and sound design takes a new direction with the genesis of this solo project: the urgency that characterizes her work remains, but frustration and aggression give way to introspection and vulnerability. Annie-Claude Deschênes explores and reinvents herself under her own name, driven by a constant need to create outside her comfort zone.
Inspired by minimal pop and the pioneers of electronic music, Les manières de table, her first solo album due out in spring 2024, is as danceable and melodic as it is disquieting and dystopian, proposing to set the table differently by deconstructing the social codes of politeness imposed on us. | | MS61527 | |
| Showcase | Big Zeeks | Coconut Club | Coconut Club Rooftop | Reggae | 22:00 | 22:20 | Hailing from the heart of Harlesden, North West London,
“The Fresh Prince of
Harlesden” aka “BIG ZEEKS” is an independent, universal dancehall lyrists, who
is an undisputed, talented artist, who consistently sets the bar high with
continuous growth and versatility.
Firmly cementing his place as a pivotal figure within UK dancehall music with
hits: #Happy, YO, It’s a lot of money, BIG ZEEKS has built much of his notoriety
by building a cult following, bridging the gap between UK Rap and Jamaican
Dancehall merged to create a sub-genre: UK Dancehall.
BIG ZEEKS has gained much of his notoriety by building a sound reputation
working with some of the most critically acclaimed artists such as Dexta Daps,
Chronic Law, Spice, Shensea, Kranium and WSTRN (to name a few).
His roaring talent has allowed him to sell out his own headline shows, toured
the world as a supporting act globally, and had the amazing opportunity of
performing at various international festivals including the reknowned
infamous Glastonbury, City Splash and SXSW in Texas. Not only is Big Zeeks
building an organic following, he has managed to accumulate over 3,000,000
streams on Spotify alone with the continuity of numbers | | MS61246 | |
| Showcase | Chrysalis | Central Presbyterian Church | Central Presbyterian Church | Folk | 22:00 | 22:40 | As their name would suggest, chrysalis exists in a constant state of metamorphosis, with an ethos firmly rooted in a sense of care; for their art, their community, their identity. As they stitch together influences everywhere from Alanis Morissette, Joni Mitchell, Brandi Carlile to Indigo De Souza, they envelop listeners in a world of sonic understanding. chrysalis’ discography comes directly inspired by and written through the lens of their lived experiences as a queer person traversing through a world that often refutes their very existence, proving to be a project of unfettered defiance and radical love. Career highlights include receiving the Gibson/Music Forward Emerging LGBTQ+ Artist Award and the Salt Lick Americanafest Grant, playing at Boston Calling, as well as opening for MALINDA, Olive Klug, VÉRITÉ and Katy Kirby. chrysalis has been featured on various editorial playlists, including Front Page Indie (do you?), Fresh Finds (do you?), Juniper (“do you?”), Sad Girl Starter pack (“margarita sugar”), and Fresh Finds Indie (“crazy” + “do you?”). With every song being as raw and emotionally charged as a freshly written diary entry, chrysalis bears their heart to listeners. | | MS62705 | |
| Showcase | Cotton Mather | Valhalla | Valhalla | Rock | 22:00 | 22:40 | Cotton Mather
An American indie rock band originating from Austin, Texas in the early 1990’s, known for literate lyrics, hook-laden melodies, and songcraft drawing deftly on a broad range of stylistic influences from British Invasion to American Roots. Cotton Mather’s discography of critically acclaimed and largely self-released indie records can be divided into two eras separated by a 13- year hiatus. From 1994-2001, the band released 3 full length records, an EP, and various European singles - most notably 1998’s Kontiki. The album won praise from both Oasis’s Noel Gallagher and Spoon’s Britt Daniel, and bestowed upon Cotton Mather underground cult status. From 2016 to present day they have released 3 more full-length records (as well as an EP with Americana chanteuse Nicole Atkins), adding to what the Austin Chronicle has called songwriter Robert Harrison’s “seemingly endless list of instant classics.” | | MS61847 | |
| Showcase | Fake Dad | The Driskill | The Driskill Bar & Grill | Rock | 22:00 | 22:40 | Andrea de Varona and Josh Ford aka Fake Dad are a Los Angeles-based, NYC-bred indie rock meets dream pop duo. Formed in 2020, the two met at a college party in the East Village and have been inseparable ever since. Melting their own unique artistic visions to build a shared sonic shorthand, Fake Dad create an intoxicating and colorful musical fusion complete with catchy pop-laden hooks, crunchy, 90s-inspired guitars, grooving bass lines, and buoyant synths. With a distinctive production sound and a signature vocal delivery, the two write and record expansive musical moments from their apartment. Although Andrea and Josh come from different musical backgrounds, they share a common goal: to create music that understands you. | | MS62055 | |
| Showcase | Francesca Bono | Chess Club | Chess Club | Rock | 22:00 | 22:40 | Francesca Bono is an Italian performer, musician and singer-songwriter, based in Bologna. Founder of the band Ofeliadorme, whose last album has been appreciated by Peter Gabriel, and the experimental duo Bono / Burattini, whose 2023 debut received interest from BBC6, The Wire, Internazionale, Radio Rai 3, Brooklyn Vegan, TAZ and Il Manifesto, she played in Europe, UK, USA and China, and in international festivals such as WOMAD, SXSW and Homemade. A member of the feminist collective DonnaCirco, over the years she has collaborated with Mick Harvey, Howie B, Massimo Volume, Jonathan Clancy, Stefano Pilia, actor Oscar Da Summa, and shared the stage with Beak, Jon Hopkins, The Bug, Rival Consoles. Her first album under her name, “Crumpled Canvas”, is part of her ongoing exploration on sound and a variety of musical genres and influences with a focus on the use of voice and its healing power. | | MS61248 | |
| Showcase | John Francis Flynn | The Velveeta Room | The Velveeta Room | Folk | 22:00 | 22:40 | John Francis Flynn is a singer and multi-instrumentalist who creates contemporary music using traditional and folk material.
He masterfully unpicks traditional songs and rearranges them with an emotional force. They float in a surreal space between the past and the present, the analog and the digital, between love and tragedy..The unconventional use of instruments and jagged arrangements gives the work a magnetism by drawing you into its curious orbit of experimental folk.
His latest album, Look Over The Wall, See The Sky, was released on Rough Trade imprint, River Lea, and is a powerful re-imagining of traditional Irish music: immersive, hopeful and free. | | MS62113 | |
| Showcase | JOSEON | The 13th Floor | The 13th Floor | Rock | 22:00 | 22:40 | JOSEON is a four piece psychedelic rock band and artistic collective revitalizing the Los Angeles music scene. Their genre blurring, progressive approach synthesizes elements of 90s rock, neo-psychedelia, and 60s inspired melody into something unmistakably their own. Since releasing their debut EP YOUTHiNASiA in March and returning from a tour circuit including their South by Southwest and NYC debuts, the band has been selling out shows in the LA underground scene at venues like Genghis Cohen, Slipper Clutch, and the Smell.
Their newest single “Snows” marks a maturation of their immersive sound without compromising the raw energy that has come to define the group. Swirling with hypnotic, psychedelic colors, the city of Los Angeles is proud to invite listeners to something new: JOSEON. | | MS61170 | |
| Showcase | Ken Pomeroy | Continental Club | Continental Club | Folk | 22:00 | 22:40 | Ken Pomeroy will break your heart. She’ll do it with a single line––sometimes, just one word. The pain begins as an empathetic ache. Then, as Pomeroy sings her stories, you begin to see yourself in her hurt and hope. And you realize: We’re in this together.
Pomeroy’s outstretched hand to the wounded manifests as startlingly good songs. Her soprano is comforting––almost sweet––but perhaps most powerful delivering a devastating line. A deft guitarist, she opts for beds of rootsy strings that can soothe or haunt. But it’s her writing that really shines and stings. “Writing was and is the only way I can fully express an emotion and feel like I got it out,” she says. “I feel like once I get it out into a song, I don’t have to worry about it anymore. If it’s a traumatic thing that happened, I kind of act as if it’s gone.”
Pomeroy creates a wild but safe space of her own––a space that, like 22-year-old Pomeroy herself, is brutally honest, proudly Native American, and undeniably brilliant.
People have noticed. Pomeroy’s “Wall of Death” made its way onto the Twisters soundtrack, while Hulu’s Reservation Dogs featured her soul-mining gem, “Cicadas.” Tour dates with Lukas Nelson, Iron & | | MS61184 | |
| Showcase | Korda Korder | Las Perlas | Las Perlas | Rock | 22:00 | 22:40 | "I've not stopped playing this for days" - STEVE LAMACQ, BBC RADIO 6
"Authentic...really special" - BBC RADIO 6 ROUNDTABLE
"Sounding Amazing" - JOHN KENNEDY, RADIO X
"Beautiful piece of music" – HUW STEPHENS, BBC RADIO 6
"A Spellbinding Song" - FRESH ON THE NET
"Stunning and Beautiful" - GOD IS IN THE TV
"One of those records that stops you in your tracks" - AMAZING RADIO
"Is this the best new band in the UK?" - THE ZINE
Formed in October 2024 Korda Korder have grabbed attention from the get go. Fans of dream pop and huge tunes will feel at home here, as Korda Korder masterfully craft a surreal atmosphere where vocals melt into the instrumental background, almost as though they’re beckoning from another world. It’s no surprise BBC Radio 6’s Steve Lamacq has been spinning their debut single 'What Have You Done' on repeat, calling it “irresistible” while Amazing Radio praised it as a song “that stops you in your tracks.” John Kennedy made the debut single his 'Big One' at the end of last year. Now the band release a second track online. 'I Won't Live Like You Do' is a big, bold song and captures that band's ability to craft songs for a larger audience. | | MS61224 | |
| Screening | Now! More! Yes! | Violet Crown Cinema | Violet Crown Cinema 2 | Documentary Feature | 22:00 | 23:15 | TW Hansen is a blind used car salesman, a landlord, and a film picture car coordinator living in Milwaukee. One of TW's tenants began following him with a camera after he drunkenly purchased an ambulance with his boss's money. | Max Hey | FS18322 | |
| Screening | Now! More! Yes! | Violet Crown Cinema | Violet Crown Cinema 4 | Documentary Feature | 22:00 | 23:15 | TW Hansen is a blind used car salesman, a landlord, and a film picture car coordinator living in Milwaukee. One of TW's tenants began following him with a camera after he drunkenly purchased an ambulance with his boss's money. | Max Hey | FS18323 | |
| Showcase | Patrice Pike | Saxon Pub | Saxon Pub | Americana | 22:00 | 22:40 | Listeners of Patrice Pike’s music, often describe it not as a genre, but as an experience.
For many, music is meant to inspire, to evoke emotion, to create a shared experience of the human condition. Pike’s music and well-crafted lyrics create their own melodic solution to how we can navigate a world full of heartbreak with hope. Even in her songs that don’t shy away from hard topics such as poverty, gun control, and different forms of tragedy, Pike’s music is always about hope and finding the strength to continue. Patrice has toured with Blues Traveler, Sarah MacLachlan, Allman Brothers, Dave Matthews, John Fogerty, Sinead O’Connor and many others.
Patrice was the front woman of the seminal Austin jam band, Little Sister aka Sister Seven. They released a number of well-received studio albums, including This the Trip, which gained Billboard Chart recognition for its track “Know What You Mean.” In 2020 Pike released Heart Is A Compass with long time collaborator Wayne Sutton as Pike and Sutton. Patrice is currently working with Hunter Hendrickson and John Bush, who collaborated in Edie Brickell and the New Bohemians, among other projects. They are developing new music for 2025. | | MS61401 | |
| Showcase | Pivots | Palm Door on Sixth | British Music Embassy @ Palm Door on Sixth Patio | Punk | 22:00 | 22:30 | Pivots are a dynamic three-piece band hailing from the UK, mangling together shoegaze, pop and electronics with sample-based rhythms and infectious melodies. Pivots have forged a distinct musical identity characterised by a captivating blend of chaotic elegance and razor sharp hooks. | | MS62333 | |
| Showcase | Reue | Coconut Club | Coconut Club | DJ | 22:00 | 22:30 | | | MS62968 | |
| Showcase | Ribbon Skirt | Low Down Lounge | Low Down Lounge | Punk | 22:00 | 22:40 | Ribbon Skirt is a post-punk/art rock band from Montreal, Quebec (FKA Love Language). Fronted by Anishinaabe singer Tashiina Buswa, the band has performed at major festivals across North America, including Sled Island, Sappyfest, SXSW, New Colossus, and Pop Montreal, sharing the stage with acts like Dehd, Ombiigizi, Marnie Stern, and Enumclaw. Ribbon Skirt is currently finalizing their debut album, set for release in 2025, produced by Scott Munro (Preoccupations). The album, mixed by Greg Saunier (Deerhoof), marks a shift towards a darker, more introspective sound, exploring themes of memory, grief, and Buswa’s connection to her Indigenous identity. | | MS62037 | |
| Showcase | ROUTE14band | Cooper's BBQ | Cooper's BBQ | Jazz | 22:00 | 22:40 | We are ROUTE14band, a dynamic instrumental ensemble that has been redefining contemporary jazz since our formation in 2010. Our innovative approach, which we call "Singing Instruments," blends genres including jazz, fusion, classical, and rock into a distinctive musical language that transcends cultural boundaries.
With an impressive international performance history, we have become a globally recognized act:
9-time performers at SXSW (2013-2024)
7-time featured artists at New Zealand's Bay of Island Jazz & Blues Festival
Notable international performances including Toronto Jazz Festival, Seoul World Culture Center, and recent collaborations with Korean fusion band A-FUZZ
Our latest single "Sepia" exemplifies our musical philosophy - a seamless fusion of intricate piano melodies, passionate trumpet lines, and rhythmic complexity that tells a story beyond traditional genre constraints. We bring not just music, but a cultural exchange that resonates with diverse audiences.
We believe our unique sound would add a vibrant, contemporary dimension to your prestigious festival.
We are eager to contribute to the rich musical tapestry of Austin and continue our journey of global musical d | | MS61911 | |
| Showcase | superserious | Shangri-La | Shangri-La | Rock | 22:00 | 22:40 | Superserious, an indie band from Iceland, has been making waves since 2021 with their infectious energy and sharp sense of humor. Featuring Daniel on vocals and songwriting, Kristinn as producer and bassist, Haukur on guitar and video editing, and Sólrún on drums, the band delivers a fresh take on indie music that blends alternative rock and indie pop. Inspired by acts like The Strokes, Pixies, and The Cardigans, their sound channels the spirited energy of the 2010s.
Their debut EP, Let’s Get Serious, dropped in 2021 and featured the breakout single Let’s Consume, which topped Icelandic charts and became a fan favorite. In 2024, they released their first LP, Seriously?, co-produced by Kristinn and renowned producer Arnar Gudjonsson. The album received glowing reviews for its bold sound and refined songwriting, solidifying their place as one of Iceland’s most exciting indie acts.
Known for their electrifying live performances, Superserious was crowned "Best New Act" at Iceland Airwaves 2022. Even Rolling Stone editor David Fricke praised their readiness for the global stage. Seriously? | | MS61481 | |
| Showcase | Tia Ray | Rivian Park | International Nights at Rivian Park | R & B | 22:00 | 22:50 | Tia Ray, the Urban/Soul Queen, is a highly representative and exceptionally talented singer-songwriter/musician in today's Chinese music scene. Since her debut in 2012, she has released six distinctive personal albums, including "T.I.A.", "Once Upon A Moon", and "Allure", and has sung nearly a hundred OSTs and theme songs for film and television works, which have been widely sung.
In recent years, Tia Ray has garnered numerous accolades in the music industry, including the "Most Influential Female Artist" at TMEA and the "Annual Charismatic Artist" at Weibo Night. She has been twice nominated from the GMA for Best Female Mandarin Singer and Best Vocal Recording Album. With her diverse and unique style and leading-edge musical quality, she has become an Honorary Ambassador for the Berklee College of Music in China and was honored with the Billboard's 2024 Women in Music Global Force honorees.
As a leading international music trendsetter in China, Tia Ray showcases her unique musical charm with her delicate and soulful voice, coupled with her exceptional songwriting and performance skills. | | MS62215 | |
| Showcase | TVOD | Swan Dive | Swan Dive | Punk | 22:00 | 22:40 | Brooklyn-based rockers TVOD deliver emotionally charged lyrics over eclectic, infectious, minimalistic melodies, seamlessly blending post-punk, egg punk and krautrock. Since their inception in 2019, TVOD have independently released two EPs – Daisy (2020) and Victory Garden (2021) – along with a series of singles and limited edition 45’s. Known for their raw, unapologetic and unpredictable stage performances, the 6-piece has extensively toured the US, Canada and Europe, performing at major festivals like SXSW, Hopscotch, Sled Island, and Concrete Jungle, and sharing the stage with acts like Warmduscher, Snõõper, Gustaf, Civic, and Soul Glo. Fresh from recording in Montréal, Québec, TVOD – “one of [New York’s] most exciting up-and-coming bands” according to Rolling Stone – are gearing up to release their first full-length entitled Party Time. Highly recommended for fans of Viagra Boys, Fidlar, Jay Reatard, Gang of Four, or Wire. | | MS61068 | |
| Showcase | Vanessa Zamora | Flamingo Cantina | Flamingo Cantina | Latin | 22:00 | 22:40 | Vanessa Zamora, aka. DAMALEONA, is a trailblazing Mexican-American artist hailing from the vibrant border city of Tijuana. As a singer-songwriter, producer, performer, and multi-instrumentalist, she crafts a unique sound that takes listeners on a captivating journey through the uncharted territories of pop music. Her work is a rich tapestry of eclectic, psychedelic, and nostalgic elements that evoke deep emotional resonance.
With a velvety voice that weaves timeless melodies, Vanessa invites her audience into a mesmerizing world filled with possibilities. Her live performances are a powerful experience, radiating a whirlwind of emotions that range from serene introspection to ecstatic energy—creating a dynamic interplay that captures the essence of her artistry. | | MS62434 | |
| Showcase | Winnie Ama | The Driskill | The Crystal Room @ The Driskill | Pop | 22:00 | 22:40 | Northern-Irish Ghanaian pop artist Winnie Ama has emerged as a standout talent over the past few years. Described as a 'modern day Renaissance woman', in 2024, she was recognised by The Belfast Telegraph and The Irish Times as 'One to Watch'. Initial recognition for her energetic live performances was noted by BBC Introducing ATL in 2022. Her 2023 single "Awe of You" reached #40 on the Irish Airplay Chart, and she earned the RTE2FM 'Rising Artist' title along with a 'Rising Star' gold disk from Ditto alongside Myles Smith and mustbejohn. Currently writing her debut album, supported by a PRS Power Up grant, Winnie also mentors artists and publicly advocates for mental health, wellbeing, and inclusion. | | MS62467 | |
| Showcase | VivaOla | Mohawk | Mohawk Indoor | R & B | 22:10 | 22:50 | VivaOla is the stories of lived lives in Tokyo city. Singing with the same coldness and vulnerability, his music invites but leaves everything at the door. Matching his inimitable tenor voice with modern R&B sensibilities, VivaOla’s music stands alone among his contemporaries.
His music reflects a deep knowledge of music and a multi-cultural identity. Born in Korea and raised in Tokyo, he began making music in high school before attending Berklee College of Music. Drawing from his experience there, he also works as a producer, crafting songs for artists like The Third J SOUL BROTHERS from EXILE TRIBE, a popular pop group in Japan and beyond.
VivaOla’s songs are critically-acclaimed, including collaborations with K-R&B talent Jimmy Brown, Grammy-nominated producer starRo or J-R&B star Crystal Kay. He has gained international recognition with performances at SXSW and Music Matters, and was selected in Rolling Stone’s “Future of Music” list.
VivaOla’s recent album, “APORIE VIVANT”, is a meditation on contradictions, struggles and regrets. The album heavily draws from Trap Soul influences, paired with tonally expansive vocals to paint a tableau of one such life in Tokyo. | | MS61368 | |
| Screening | Buzz Screening 1 - One More Shot | Alamo Lamar | Alamo Lamar 3 | Narrative Feature | 22:15 | 23:45 | A film that everyone is talking about, and audiences need another chance to see it. | | FS18806 | |
| Screening | Buzz Screening 1 - One More Shot | Alamo Lamar | Alamo Lamar 4 | Narrative Feature | 22:15 | 23:45 | A film that everyone is talking about, and audiences need another chance to see it. | | FS18807 | |
| Showcase | FearDorian | Empire Control Room & Garage | Empire Control Room | Hip-Hop / Rap | 22:15 | 22:35 | Meet FearDorian, a 18 year old rapper and producer from Atlanta who has been making waves online with his genre-bending music and high energy performances. His unique style quickly attracted the attention of influential artists such as Current Joys, Polo Perks, and more. Influenced by a wide range of music, from Soundcloud rap to Midwest emo, FearDorian's sound is collaborative and constantly evolving. As his music continues to push boundaries, he has caught the attention of major names in the underground scene, while constantly growing his loyal fanbase. | | MS61266 | |
| Showcase | Ellur | Seven Grand | Seven Grand | Rock | 22:20 | 22:55 | Yorkshire artist Ellur writes soaring indie guitar songs about growing up and acceptance. Every word counts in each Ellur song, the Halifax artist is a storyteller and lets listeners further into her world with every track.
Having already spawned lead singles including its title-track, ‘God Help Me Now’ and latest single ‘Yellow Light’ (BBC Radio 1’s Track Of The Week), Ellur’s new EP (produced by Joel Johnston / Far Caspian) showcases her anthemic sensibilities to perfection, taking influences from contemporaries including Sharon Van Etten and Sam Fender.
With a busy summer 2024 culminating in celebrated slots at Reading & Leeds Festivals and BST with Robbie Williams, Ellur has certainly established herself a strong force within the emerging indie landscape. Ticking off a recent support with Blossoms last autumn, the gifted songwriter has drawn plaudits throughout the press community (NME, Consequence of Sound, Dork, DIY, The Line of Best Fit, Clash), BBC Radio 1 and BBC 6 Music.
“Her sound is majestically taking shape with every new release” NME
“A mastery of personal storytelling through song” DIY | | MS61025 | |
| Showcase | Monobloc | Antone’s | Antone’s | Rock | 22:20 | 22:50 | Soaring out of the underground of New York City’s booming DIY scene, Monobloc, helmed by vocalist Timothy Waldron and Michael Silverglade on bass, is an exciting new project formed by two friends with a shared ear for merging pop sensibilities, with a distinctly metropolis post-punk attitude.
Completed by Zack Pockrose on drums, and guitarists Ben Scofield and Nina Lüders, Monobloc’s strengths lie in their innate gift of storytelling; pairing texturally rich, visceral and emotional detail, with a minimalist instrumentation that sits as confidently alongside some of NYCs artistic greats, as it does in its own lane entirely.
Undoubtedly a band to watch out for, Monobloc are rapidly on the rise. With a thriving live reputation across the US, 2024 sees the 5 piece come into their own with the release of singles ‘Where Is My Garden’, 'Irish Goodbye', and the bonafide classic ‘I’m Just Trying To Love You’. A masterclass in heart-on-sleeve adolescence, ‘I’m Just Trying To Love You’ is equal parts new-age Indie, and timeless. Musically enlightened, and beautifully coming-of-age.
Monobloc are the ascending sound of a generation, and we’re only just at the beginning | | MS60993 | |
| Showcase | Really Good Time | Speakeasy | Speakeasy Kabaret | Rock | 22:20 | 23:00 | Really Good Time are a band from Dublin, that sound like ‘Vertigo’ era U2 covering Viagra Boys, or early Pixies and LCD Soundsystem records in a blender with some cheap speed. Their music toes the line between noisy and melodic, weird and anthemic. In their three years of existence, their mission has always been about finding ecstatic release within a crowd of bodies, moving together amidst waves of amplification.
Praised by the likes of Clash, DIY & Hotpress, Really Good Time are the band Rolling Stone describes as "intent on living up to their name". Really Good Time are ready to bring Texas the RGT energy that won queues around the block at The Great Escape in May.
Really Good Time are having one, and they emphatically wish for you to join them. | | MS62078 | |
| Showcase | T Mulla | Coconut Club | Coconut Club Rooftop | Singer-Songwriter | 22:20 | 22:40 | T Mulla epitomises feel-good music, a true all-rounder providing a fusion of melody as well as rap across a range of genres such as Afroswing, Dancehall, RnB, Rap, you name it.
The British-Congolese hook specialist is a true reflection of his cultural influence growing up in Hackney. Whether it’s a mellow, romantic riddim for the ladies, or a party anthem for the clubs, that Afro-Caribbean blend and street culture oozes through.
Since bursting onto the scene with his solo single ‘Dollar Pound Cake’(20M+ streams), T has gone on to release Droptop featuring Hardy Caprio, racking up over 35 Million streams and going silver in the UK in 2023. His debut EP Glass of Wine (2022) is a perfect example of this.
With Mulla alluding to a sequel and a jam-packed 2024, the TeamMulla community should expect a powerful run of bangers ahead. | | MS61996 | |
| Showcase | Yes Sir, No Sir. | Zilker Brewing | Zilker Brewing | Rock | 22:20 | 22:50 | Yes Sir, No Sir is an indie band from Austin, Texas. Their second record, This Is Going to Last Forever, (Chicken Ranch Records) takes listeners on a sonic journey through life’s pivotal moments—childhood angst and joy (“Stand Corrected”); the electricity (“Carried Away”) and obsession (“Your Call”) of infatuation; the highs (“Automatic Man”) and lows (“Bored to Death”) of domesticated existence; and the wistful remembrance of a bygone era (“There’s a Difference”). Straddling the line between the romance and pitfalls of nostalgia, YSNS crafts 10 songs designed to preserve these moments forever—quite literally the premise of “Or Blood.” Also, there’s a song where they rob a bank (“The Spiritus Heist”).
Musically, the songs embody the dichotomy in the band’s name. Sparse, atmospheric grooves give way to anthemic, maximalist guitar revelry. Gothic baritone vocals cut through swirling layers of 60s pop falsetto. 80s new wave/post-punk and earnest 00s indie co-exist, bound by unapologetic big rock production. Eschewing standard “verse-bridge-chorus-repeat” structures, the songs instead propel forward organically, creating a sound that is both nostalgic and refreshingly unpredictable. | | MS62280 | |
| Showcase | La' Rixkie God | Vaquero Taquero | Vaquero Taquero | Hip-Hop / Rap | 22:25 | 22:40 | | | MS62703 | |
| Showcase | Adrian Be | Cuatro Gato | Cuatro Gato | Electronic | 22:30 | 00:00 | Adrian Be, an innovative and founding force in the Mexican realms of Latin Music, R&B, Trap, Future Sounds and Club Music, weaves raw and sensual sounds into his productions and DJ sets. Describing his creations as "evolving tracks that start in the dance floor and end up in the bedroom," Adrian Be has captivated audiences with dynamic future vision of his musical journey.
With over 180Million plays across his productions Adrian Be's influence extends beyond the DJ booth. As the founder of Finesse Records, a standout R&B label in Mexico, he nurtured talents like Jesse Baez and Girl Ultra. Post Finesse Records, Adrian embarked on a new venture with his label, SLOWLY, emerging as a pivotal platform for Northern Mexican artists such as AQUIHAYAQUIHAY, Lil Benjas, Pinky06, La Malilla, Abhir Hathi, Lara Project, Beatboy, and more.
In parallel, Adrian Be co-founded the record label INCONDICIONAL with Zenei, fostering emerging alternative/R&B/electronic talents like Ximena Soto, FERRR, Perdón Amor, and others. Adrian Be's enduring impact on the music scene is not only heard but felt, resonating through festivals, clubs, and the very fabric of the vibrant Mexican music culture. | | MS61768 | |
| Showcase | Aly & AJ | Empire Control Room & Garage | Empire Garage | Pop | 22:30 | 23:20 | | | MS63076 | |
| Showcase | Chiaki Mayumura | Mohawk | Mohawk Outdoor | Singer-Songwriter | 22:30 | 23:10 | Chiaki Mayumura is a Singer-songwriter who attracts fans with her outstanding singing ability and performance. Since 2019, she has released seven albums and more than 130 songs. Her songs are used in Japanese-animation and movie theme songs and TV-CM songs.
Chiaki Mayumura's first show on SXSW2024 stimulated SXSW music fans with her overwhelming singing ability, some of her songs described as geniuses, and her over-unique performance.
This year, she has attracted attention on SXSW, such as "Otobokebeaver" and "CHAI," and aims to become a musician who will eventually play show on a global stage such as "Taylor Swift" and "Lady Gaga."
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To SXSW Musicians & Crew
I hope this card finds you well.Please come and see my music live! I want to become a world-class musician. I'm looking forward to a wonderful encounter in SXSW. To all the people involved in music coming to SXSW, I would like to do a lot of live shows during SXSW2025 as long as my schedule is free !I'll be waiting for your offer !
When a new show in US that is decided, I will present it on my Instagram.
Best Regards,
Chiaki | | MS61260 | |
| Showcase | Erin Millington | Coconut Club | Coconut Club | DJ | 22:30 | 23:00 | Erin Millington writes love letters to the dance floor. Eloquent, soulful and simply unforgettable, her nuanced mixes have earned her a seat as house royalty in music capital Austin, Texas. Her authenticity is a warm, reassuring constant in the rapidly changing city, and it’s as Midwest as that of pinnacle influences Derrick Carter, DJ Heather, Colette, Diz, and Roy Davis, Jr. — all of whom she’s opened for as her dreams continue to take form. But her calling didn’t come in Chicago, or even in Texas. It came in her hometown of Minneapolis, in neon purple, at First Avenue — nightclub of legendary Prince.
But it’s Ms. Millington’s house-kissed letters of love that continue to take her to current Austin hot spots Ah Sing Den (for Secret Garden), Coconut Club + Neon Grotto, and the city’s biggest venue Concourse Project, where she opened for UK darling Sam Divine and the iconic Honey Dijon. The always-evolving Erin continues to artfully blend past with future to create presence for the floor, and 2022 marks her return to Concourse for electronic festival Seismic, along with a fresh string of DJ cameos lined up at chic listening room Dante’s Hi-Fi as part of Soho House Austin + Miami | | MS62896 | |
| Showcase | Yoo Doo Right | Swan Dive | Swan Dive Patio | Rock | 22:30 | 23:10 | Experimental rock trio Yoo Doo Right (Montréal, CA) wed noisy, melodic guitar parts, effects-laden synthesizer soundscapes, deep bass grooves and patented percussive furies into sprawling, cathartic musical pieces. Drawing inspiration from post-rock, krautrock, shoegaze, classical music, electroacoustics, and musique concrète, they create a unique sound where “towering monoliths of roaring riffs crash against swarms of restless rhythms” (Pop Matters). Since 2016, they have released two full-lengths (Don’t Think You Can Escape Your Purpose, A Murmur, Boundless to the East), three EPs (Nobody Panicked and Everybody Got On, EP2, The Sacred Fuck EP), and a few singles, including a 7” split with Acid Mothers Temple, whilst touring extensively in Canada, the United and Europe. Along the way, they have performed at notorious events such as SXSW, Levitation, Dunk! Fest, Sled Island, Treefort Music Fest, and M for Montreal, also opening for the likes of Acid Mothers Temple, DIIV, A Place to Bury Strangers, Wooden Shjips, Kikagaku Moyo, FACS, and Jessica. Scheduled for November 8th, 2024 via Mothland, From the Heights of Our Pastureland is yet another solemn if defiant entry in Yoo Doo Right | | MS61004 | |
| Showcase | AyooLii | Empire Control Room & Garage | Empire Control Room | Hip-Hop / Rap | 22:35 | 22:55 | Meet AyooLii, one of Milwaukee's standout artist's in their booming rap scene. With a style that bridges the gap between raw underground intensity and pop mainstream appeal AyooLii has carved out his own unique space in Miluwakee's rap scene. His DIY approach to music has earned him a dedicated following on platforms like Tik Tok, and his genuine creativity makes him truly one of a kind. | | MS61267 | |
| Showcase | Gurriers | Palm Door on Sixth | British Music Embassy @ Palm Door on Sixth | Rock | 22:40 | 23:10 | As the end of the first quarter of the 21st century inches ever closer, our planet precariously teeters from one crisis to the next. Rather than passively sit back and watch, the high-energy Irish guitar quintet Gurriers are firing on all cylinders and confronting the ills of the modern world on their debut album, Come and See, a truly thrilling collection of razor-sharp progressive punk songs.
Come and See explores many themes, be they the end of the world, the disenfranchised youth of Dublin, emigrant friends, the rise of the far right, desensitisation to violence, a pope struggling with belief and love amongst other things.
Gurriers' first album is no ordinary debut, but an exhilarating statement of intent by five people fed up with tiptoeing politely around the chaos. Come and see for yourself.
“It’s impossible to overstate how impressive this album is. It’s not impressive for a debut; it’s not impressive for a punk album; it’s just impressive. It’s unambiguous, it’s unapologetic, it’s quite frankly unbelievable.” 5/5 Dork Magazine
“At Simple Things in Bristol Gurriers riotous art-punk threatens to collapse the venue’s bouncy floor“
5/5 NME | | MS61829 | |
| Showcase | NESTA | Coconut Club | Coconut Club Rooftop | Reggae | 22:40 | 23:00 | Nesta delivers a fresh
perspective on classic Dancehall music that simultaneously ignites your senses with a new sound, and makes you want to dance like it’s the 2000s again.
Born into a dynamic musical family originating from Jamaica, Dancehall artist Nesta has strong artistic roots originating from the inspiration of T-Pain, Sizzla, Ty Dolla $ign, Sampha, and Damian Marley. The Jamaica, Queens-based artist developed his sound by studying those various influences closely, which led him to experiment with production software and various instruments including the drums. Although proven to be musically gifted from early on, it wasn't until 2012 when his friends noticed his unique vocals and urged him to take singing more seriously. Filled with reggae and old-school energy, Nesta fully embraces his eccentric sound through songwriting and producing. | | MS62773 | |
| Showcase | Derrick Nealy | Vaquero Taquero | Vaquero Taquero | R & B | 22:45 | 23:05 | Derrick Nealy, an Atlanta-born R&B artist, blends timeless soul with modern innovation. Influenced by legends like Usher, Beyoncé, and Pharrell, his artistry is rooted in a lifetime of music, performance, and creative exploration. From talent shows and dance teams to modeling campaigns and stage plays, Derrick’s early experiences shaped his dynamic presence. Guided by his father’s musical mentorship and his mother’s modeling expertise, he honed his craft, later working with Grammy-winning producer J. Reid and industry heavyweight Creezed. Now based in the Bay Area, Derrick has opened for Derek King, performed at Oakland’s Hiero Day Festival, and made waves in The Next Big Thing Showcase. With a unique blend of smooth vocals, compelling storytelling, and raw emotion, Derrick Nealy is carving his own lane in R&B—one unforgettable melody at a time. | | MS62220 | |
| Showcase | Sultanes del Yonke | Mala Fama | Mala Fama | Latin | 22:50 | 23:30 | Sultanes del Yonke is breaking headlines as the border’s freshest latin sound. Translated to “Sultans of the Junkyard”, the band currently reigns on the US/Mexico border in El Paso, TX and Ciudad Juarez, Chihuahua. Fronted By the mysterious “El Felino Aguilar”, Sultanes have made it their life’s missions to make the sound of the Mexican junkyard known WORLDWIDE. | | MS62753 | |
| Showcase | Benson Boone | Austin City Limits Live at the Moody Theater | Austin City Limits Live at the Moody Theater | Pop | 22:55 | 00:00 | | | MS62425 | |
| Showcase | Keily Rude | Empire Control Room & Garage | Empire Control Room | Hip-Hop / Rap | 22:55 | 23:15 | Keily Rude’s music is for flyest in the room. Tracks like "EAT CONCRETE," "Clone Me," and "So How U Been" showcase her shimmering, head-nodding melodies and a main-character energy. From a young age, Keily felt like a popstar, singing karaoke for her family and blending Cali rap with soulful hip-hop influences. At 15, she began recording her own rhymes, and by her early 20s, she had developed a mesmerizing rap-sung cadence over glossy, pearlescent production. Her 2023 track “Make It Make Sense” encapsulates her hypnotic, self-confident sound, building a vibrant world that’s all hers for the taking. | | MS62264 | |
| Showcase | Polo Perks <3 <3 <3 | Empire Control Room & Garage | Empire Control Room | Hip-Hop / Rap | 22:55 | 23:15 | Meet Polo Perks, a Harlem born recording artist with a deep love for alternative music. Polo’s music blends 2000s alternative rock with modern drill beats, creating a nostalgic yet fresh sound that defies mainstream trends. Polo’s unique sound has helped him build a cult fanbase, leading to collaborations with artists like Glaive and Current Joys. Polo pushes the boundaries of modern rap, all while staying true to his New York roots. | | MS61265 | |
| Showcase | Beats y Bateria | Flamingo Cantina | Flamingo Cantina | Electronic | 23:00 | 23:40 | Beats y Batería is a Chicago-based global music trio renowned for their electrifying live performances and innovative sound. Featuring Cuban producer Harold 'AfroQbano' Gonzalez, drummer Daniel Crane, and Moldovan ethno-jazz singer Ana Everling, they blend Afro-Cuban beats, Moldovan vocal folklore, and electronic elements with jazz, house, disco, and Brazilian rhythms.
Their debut album, Migratum, has earned critical acclaim, with Songlines UK calling it "riveting and original, putting Chicago on today's global music map." The record takes listeners on a sonic journey through cultural fusion, highlighted by Everling’s mesmerizing takes on the Romanian doina, a captivating cover of Carlos Gardel’s Sirenas, and the jazzy house track Moldovan Disco featuring Kevin Ford.
Known for festival appearances and immersive performances, Beats y Batería embodies collaboration and cultural exchange, offering an unforgettable voyage through sound, language, and beats. | | MS61615 | |
| Showcase | Boo Seeka | The Driskill | The Driskill Bar & Grill | Electronic | 23:00 | 23:40 | Boo Seeka is the soulful, genre-bending solo project of Australian singer-songwriter Ben “Boo” Gumbleton. Boo
Seeka is the soulful, genre-bending solo project of Australian singer-songwriter Ben “Boo” Gumbleton. Boo has built
an incredibly strong foundation in his home country; he has been nominated for Triple J’s Unearthed Artist of The
Year, has three tracks ARIA certified Gold, was featured on fellow Australian artist Hayden James’ 2022 album
LIFTED as well as hit the stage as his 2022 tour support, and has performed at multiple iconic Australian festivals
including Splendour In The Grass and Beyond the Valley. Now, he looks to spread his reach even further across the
globe.
In 2024, Boo Seeka released a two track EP with Boy & Bear which he then toured with them across the US & Canada. He also released his third studio album,
"Midnight Highlight", under Kygo's Palm Tree Records. He also launched his renowned food page, Food Seeka,
which has gained a strong following. Boo has been building his reputation globally with these accomplishments,
adding to his 145 million total streams, ARIA Gold certifications, and multiple sold-out Australian headline tours. | | MS61933 | |
| Showcase | Cari Cari | Speakeasy | Speakeasy | Rock | 23:00 | 23:40 | “Cari Cari is the biggest discovery of Primavera Sound Barcelona”
Rolling Stone Magazine
Cari Cari is Stephanie Widmer (Vocals, Drums & Didgeridoo) and Alexander Koeck (Vocals, Guitars). The duo lived in London, Hamburg and Madrid before releasing their debut album “Anaana”. They were called “the lovechild of The Kills and The xx” (IndieShuffle, US) “with the raw grit of a Cat Power record” (BestBefore, AUS) and “a pinch of Ennio Morricone ” (FM4, AUT). Since their inception, Cari Cari have been tirelessly working to create their own world, carefully crafting everything from their music to their artwork, videos to set design in-house. This meticulous attention to detail has earned the band a loyal following; Rolling Stone Magazine called them ‘the biggest discovery of Primavera Sound Festival’, their die-hard fans sold out 1000+ capacity rooms across Europe and their debut album was praised by the likes of NME, KCRW, Rolling Stone, BBC Radio 1 and many more. | | MS62111 | |
| Showcase | Carter Vail | Continental Club | Continental Club | Pop | 23:00 | 23:40 | Carter Vail is the kind of guy who can look on the bright side no matter what. Take one listen to the infectious pop-rock he’s been making since 2018 or watch his hilarious videos on TikTok or
Instagram, and you’ll find a relentless optimist who crafts inviting tunes with humor and heart.
Though the Los Angeles songwriter’s sophomore LP 100 Cowboys boasts the same tasteful and turbocharged alternative that dominates his catalog, beneath the breezy arrangements are
his most bracingly personal lyrics yet. Written following a devastating breakup, Vail channels messy, heartbroken feelings into nine galvanizing and cathartic songs. It’s as anthemic as it is compelling, all delivered with palpable, tongue-in-cheek charm. 100 Cowboys is a playful and perceptive pop-rock album about getting through a bad time. It takes its title from Vail’s infatuation with campy Spaghetti Westerns and a throwback to his time
recording country acts at his former Nashville studio.
“I like how like campy old cowboy movies are and in a lot of ways I think that's what being a musician is like,” says Vail. “You can be your own persona.” | | MS62362 | |
| Showcase | CDSM | Swan Dive | Swan Dive | Rock | 23:00 | 23:40 | CSDM a.k.a. Celebrity Death Slot Machine is a “freakout post-punk group” (FLOOD Magazine) based in Atlanta, GA. Their stylish sonic onslaught is anchored around dancey rhythms, atypical synthesizer work, timely saxophone growls, as well as goth rock-esque melodies that serve to recount bizarre humor-laden tales from a derelict parallel universe. Since forming in 2021, the band has toured North America and Europe, sharing the stage with likes of The KVB, Bodega, Sheer Mag, Iceage, and Model/Actriz, while also taking part in events such as SXSW, Treefort Festival, Art Rock Festival, Hopscotch Festival, and M for Montreal. CDSM’s introductory EP, Hell Stairs (2022), was both glamorous and bleak, swanky and derelict, uplifting and crushing, described by the band as “hedonism clinking in your glass, change jingling in the pit of your chest.” Atlanta’s hot new commodity followed with a slew of music videos – “GOGO” (May 11th, 2023), “Entertainment” (2023), “DOM” (2023), and “SHADY” (2024) – amidst a stretch that saw them bring their sweaty live set to the very best underground venues the United States, Canada and Europe have to offer. | | MS61124 | |
| Showcase | DJ Napalm | Coconut Club | Coconut Club | Hip-Hop / Rap | 23:00 | 23:30 | | | MS62907 | |
| Showcase | Dune Rats | Valhalla | Valhalla | Rock | 23:00 | 23:40 | Dune Rats embody the carefree, rebellious spirit of Brisbane’s punk rock scene. Since forming over a decade ago, Danny Beus (vocals/guitar), BC Michaels (drums), and Brett Jansch (bass) have built a global reputation with their raucous, feel-good anthems and DIY ethos. Their 2017 album The Kids Will Know It’s Bullshit debuted at No. 1 on the ARIA charts, cementing them as Aussie punk icons with hits like “Scott Green” and “Bullshit.”
2022’s Real Rare Whale earned an ARIA nomination and fueled a massive international tour across the US, Europe, and beyond. Back home, they rocked Splendour In The Grass with a viral Like A Version cover of The Angels' “Am I Ever Gonna See Your Face Again.”
Their latest album, If It Sucks, Turn It Up (2024), blends their signature energy with a polished sound, featuring tracks like “Cheapskate.” A sold-out national tour alongside FIDLAR showcased the band’s enduring charm. “We’ve been doing this for 13 years because we love it—and each other,” says Danny. With no plans of slowing down, Dune Rats keep turning it up! | | MS62837 | |
| Showcase | Frisco BBK & ThaFirst | Coconut Club | Coconut Club Rooftop | Electronic | 23:00 | 23:20 | | | MS62780 | |
| Showcase | Gen and The Degenerates | Las Perlas | Las Perlas | Punk | 23:00 | 23:40 | Known for their mischievous spirit, unique sound, and tongue-in-cheek lyrics, Gen and The Degenerates are breathing fresh life into the indie music sphere. Led by charismatic force of nature Genevieve Glynn, their unique blend of punk attitude and anthemic songwriting has proven capable of simultaneously charming the oldest of hats, and igniting a new generation of music fans. | | MS61173 | |
| Showcase | Hermigervill | Shangri-La | Shangri-La | DJ | 23:00 | 23:40 | | | MS62925 | |
| Showcase | JaRon Marshall | Cooper's BBQ | Cooper's BBQ | Jazz | 23:00 | 23:40 | JaRon Marshall, an accomplished American artist hailing from Austin, skillfully fuses elements of jazz and R&B to his compositions, "bringing futuristic vibes to soul music" as mentioned on BET.
After launching his first album “earth sounds," JaRon Marshall embarked on a tour across North America and Europe, showcasing his talent at prestigious venues and festivals like Winter Jazzfest in New York City, Montreal International Jazz Festival, LEVITATION/Austin Psych Fest, Jazz sur son 31 festival in Toulouse, SXSW, The Sugar Club (Dublin), Ronnie Scott's (London), National History Museum (Los Angeles) and many more.
JaRon Marshall has shared the stage with esteemed artists like Vieux Farka Touré and Tigran Hamasyan, and has collaborated with Black Pumas since 2019 as the keyboardist and a co-composer (“Mrs. Postman” is his latest songwriting credit), Adrian Quesada, Béesau (French trumpeter known for his COLORS Show), BLK ODYSSY. With regular spins on influential radios like NPR, FIP / Radio France, CBC/Radio-Canada, TSF Jazz, JaRon Marshall's solo project is meant to transcend genres and borders for a lifetime. | | MS61600 | |
| Showcase | Master Peace | Elysium | Elysium | Pop | 23:00 | 23:40 | Master Peace, real name Peace Okezie, has already racked up bold collaborations with the likes of Santigold, Wale and The Streets, played a string of electric headline shows across the country, while his Top 30 charting debut album earned him the Rising Star trophy at the 2024 Ivor Novello Awards. “It feels like other people are believing in what I’m doing now,” Peace says. “This is only the beginning though.”
After years of building Master Peace into something worth believing in, 2024 looks set to be his breakout year. Not that he’s planning on taking the easy route. “Nothing worth having is easy, but I knew what I was getting into when I first started making music,” Peace continues. The plan for the future is the same as what’s brought him this far. “I just need to keep making music that’s undeniable.” | | MS61231 | |
| Showcase | Montaz | Low Down Lounge | Low Down Lounge | Rock | 23:00 | 23:40 | | | MS62383 | |
| Showcase | Spitzer Space Telescope | The Velveeta Room | The Velveeta Room | Folk | 23:00 | 23:40 | Born and raised in St John’s, Michigan, but now based in London Spitzer Space Telescope (SST) is the musical moniker of professional oil painter Dan MacDonald. Having spent the last decade travelling across America and Europe, instigating vital collectives, delving deep into existing traditions but unafraid to shake them up, now he settles upon an erupting English scene, armed with the charisma, the intensity, the experience, the power, the presence – and of course the straight-up songwriting chops, to push it to the next level.
Coming alongside news of slots at SXSW and Green Man Festivals later this year, as well as a show with Shovel Dance Collective at EartH Theatre in April, today (18th Feb), MacDonald shares ‘Midwest Tribute Song’, the first teaser from forthcoming EP Spitzer Space Telescope II - released in full on 28th March. Epitomising his artistic approach, the single is an expression of personal heritage and identity, as belted out, at the top of the lungs, in the form of an a capella stomp. | | MS62112 | |
| Showcase | Squid The Kid | The Driskill | The Crystal Room @ The Driskill | R & B | 23:00 | 23:40 | Looking for the next best thing out of South-East Melbourne, Australia? Look no further than the rising, genre-bending phenom, Squid The Kid. For fans of Anderson. Paak, Mac Miller and KAYTRANADA, Squid knows his way around a beat - navigating his way through with funky beats and slick flows bound to grab your attention. | | MS62195 | |
| Showcase | terraplana | Chess Club | Chess Club | Rock | 23:00 | 23:40 | Formed in 2017, Terraplana is a four-piece band from Curitiba, Brazil, blending atmospheric shoegaze with indie rock. The band consists of Stephani Heuczuk (vocals/bass), Vinícius Felix (vocals/guitar), Cassiano Vidal (vocals/guitar), and Wendeu Emerick (drums). After releasing an EP and performing across Brazil in 2018 and 2019, they returned in 2023 with their debut album 'olhar pra trás', released via Balaclava Records. Praised as one of the best Brazilian albums of the year, it resonated with shoegaze lovers for its lush guitars, haunting melodies, and introspective lyrics.
Since the album's release, Terraplana has played over 50 shows and performed at festivals like Primavera Sound São Paulo and Balaclava Fest. 'Natural', their sophomore record, is due to March 11. | | MS63009 | |
| Showcase | Yndling | The 13th Floor | The 13th Floor | Pop | 23:00 | 23:40 | Yndling is the dream pop project of Norwegian artist Silje Espevik, and started - like so many other projects - as soft demos whispered into a microphone at night in an effort not to disturb a sleeping house. Inspired by bands such as Mazzy Star, Beach House, Cocteau Twins and Men I Trust, she’s cemented a sound blending shoegaze and dream pop. With lots of new music coming in 2025, she's started the year off with "It's Almost Like You're Here", the first single from her next project. The swirly blend of guitars and subdued vocals landed her playlists such as "Shoegaze Now" and "Indie Highlights" on Spotify, and she's taking her music on a tour at select spots around the US and Europe spring 2025. | | MS61012 | |
| Showcase | Cardinals | Antone’s | Antone’s | Rock | 23:10 | 23:40 | Tracksuited, denim and leather clad and hidden behind wrap-around sunglasses, the Cork five-piece, Cardinals, look like they’ve just stepped out of Warhol's factory in Midtown Manhattan rather than the picturesque village of Kinsale, and yet to live in a Cardinals song is to be surrounded by a grainy, monochromatic landscape that holds both a gritty rock and roll nostalgia and the rolling hills of Ireland’s traditional musical past. Their pogues-leaning, shanty-esque verses swoon into room-filling chorus’, and often cloak dark and brooding tales of love in gentle first-person conversational narratives. Their critically acclaimed debut EP Cardinals, is an eclectic gothic amalgam of shoegaze, pop, Irish trad folk, and rock which incorporates 60s Wall of Sound and poetry inflected punk. | | MS61874 | |
| Showcase | DeShaunJay | Vaquero Taquero | Vaquero Taquero | Hip-Hop / Rap | 23:10 | 23:25 | DeShaunJay is a rising star in the music industry and a talented artist who hails from Bolton, NC but now calls San Antonio, TX home. His love for music began at a very young age, and he has been honing his craft ever since. DeShaun made a name for himself in 2014 when he founded the Flourish Gang; from which he's released several successful projects, including the highly anticipated Phone Calls 4 which dropped in early 2023. In 2021 he was elected as Brand Ambassador for MVPVibe. | | MS62255 | |
| Showcase | luvis | Mohawk | Mohawk Indoor | R & B | 23:10 | 23:50 | A singer-songwriter, track maker, and guitarist from Uji, Kyoto, now based in Tokyo.
luvis seeks to connect primal emotions—those that precede words—passed down through generations, to people living today and to those of future eras.
Drawing influence from jazz, soul music, alternative rock, folk, and the natural world, his organic sound and distinctive voice captivate listeners. The name "luvis" originates from "luv (love) is," reflecting his lifelong theme of exploring what love truly means through his creative endeavors.
The title track of his latest EP, Blue Inside You, "Higher," gained international attention through performances at SXSW, a renowned music festival in the United States, and on NPR's World Cafe. It was also featured in the 2025 broadcast of EIGHT-JAM's "Best 10 Songs of the Year Chosen by Professionals" segment and reached #8 on Spotify's Viral Chart. | | MS61304 | |
| Showcase | Ava Vegas | Speakeasy | Speakeasy Kabaret | Pop | 23:20 | 00:00 | Ava Vegas is a German LA-based artist and producer known for her unique and eclectic blend of ethereal art-pop songs that span across genres such as cinematic folk, indie-pop, Americana, German chanson and psychedelic disco. Her work is characterized by a blend of acoustic and electronic elements, dreamy atmospheres, and sultry, fragile vocals.
Likely the most unlikely career in German pop in recent years, Ava Vegas originally wanted to build new worlds as an architect, the subject she studied and practiced. However, one day she began to build those worlds in her music.
Her music has been praised by Rolling Stone Magazine, Vogue, ZEITmagazin, ZDF and Deutschlandfunk Kultur and led to her touring Germany and the US. She is among the top 10 artists of Zeitgeist '24 in German Harper's Bazaar.
Ava grew up in a small medieval town in the German mountains as well as the Spanish island of Ibiza, then moved to Berlin to study architecture and work as a model. Her diverse background influences her music, giving it depth and a unique perspective that often conveys a sense of dark longing and otherworldly presence, while also having a humorous undertone. | | MS62012 | |
| Showcase | Haile | Coconut Club | Coconut Club Rooftop | Reggae | 23:20 | 23:50 | Born in vibrant and multi cultured West London, Haile grew up in a household surrounded by music, naturally developing his own passions submerged in all the different dynamic sounds he was exposed to.
His journey has shaped him into an artist capable of seamlessly navigating multiple genres, from Reggae and Dancehall to R&B, Afropop, and Hip Hop. This versatility is the cornerstone of Haile's artistry, allowing him to communicate powerfully through his music in today's diverse world.
A firm believer that music is the universal language, Haile strives to make a global impact whilst anchoring his authentic sound and staying true to his message inspiring people live their truth even through times when it feels easier to compromise.
Haile spreads Rasta principles, aiming to celebrate peace, upliftment, and good vibes.
Embodying the journey of a young man navigating and learning from an ever-changing world. Join Haile as he continues to grow and learn and connect with listeners worldwide through the true essence of his music. | | MS61486 | |
| Showcase | Honeyglaze | Seven Grand | Seven Grand | Rock | 23:20 | 23:55 | Honeyglaze’s second album, Real Deal, and first for Fat Possum, feels like their coming of age moment. The band have taken the foundations laid on their debut and focused it into a mammoth record filled with crashing riffs, devastating vocal performances, and nuanced breakdowns, resulting in a mature, complex record grappling with negative relationships, the mundanity of adult life, and identity. | | MS61954 | |
| Showcase | Quinn | Empire Control Room & Garage | Empire Control Room | Hip-Hop / Rap | 23:20 | 23:45 | Meet Quinn, the 20 year old rapper / producer from Baltimore who first went viral during the pandemic with her innovative take on electronic music. With Quinn's self titled release, she explores themes of identity and growth while maintaining the raw, electric edge that defines her music. Quinn has earned over 36 million streams on her single, "i don't want that many friends in the first place", and is showing no signs of slowing down anytime soon. | | MS61268 | |
| Showcase | Steam Down | Palm Door on Sixth | British Music Embassy @ Palm Door on Sixth Patio | Punk | 23:20 | 23:50 | STEAM DOWN is a British Afro-punk band, weekly event, and music community based in London, England. They've mastered the art of enriching human experience through music, creating finely tuned alchemy of sound, space, and energy.
Founded in 2017 by multi-instrumentalist Ahnansé, the initial event connected London musicians and producers. It's evolved into a weekly gathering where Steam Down artists and their extended musical family generate spontaneous sonic soundscapes reflecting their city life. Steam Down has quickly become a London music scene staple, winning two Jazz FM Awards and featuring in a Sky News documentary. They've sold out venues like Jazz Café and brought their eclectic energy and sound to audiences in the US, Australia, Europe and South America, and performed at prestigious festivals like Glastonbury and Montreux Jazz.
Their collaborative approach has led to work with artists like Sampa the Great, Nubya Garcia and more. Their debut single 'Free My Skin' has garnered over 2 million streams, and their follow-up 'Etcetera has been featured in FIFA21 and the Paramount+ romcom 'Flatshare'. Steam Down is currently gearing towards their debut album release in 2025. | | MS61161 | |
| Showcase | DJ Grip | Coconut Club | Coconut Club | Hip-Hop / Rap | 23:30 | 23:45 | Hailing from Houston,TX but soon settling heavy in to the burgeoning nightlife boomtown of Austin,TX, this down south DJ slanger has been providing the beats for generations of the past and generations to come. Originally making his landmark in the thriving mixtape circuits of Texas, Louisiana, Georgia & Florida, to rocking Festivals & Touring with the likes of SXSW, Rolling Loud, JMBLYA, Bat Fest, Snoop Dogg "I Wanna Thank Me" Tour & more. To name a genre or niche for DJ Grip would be perplexing assignment considered his taste of Down South Rap, Hip Hop, Latin, EDM & House in his sets. Open Format would be an understatement but who's keeping up anyway? With his energetic and eclectic performances DJ Grip or maybe even "Grippy" is definitely your go to tunes provider. | | MS62866 | |
| Showcase | East Nasa | Vaquero Taquero | Vaquero Taquero | Hip-Hop / Rap | 23:30 | 23:45 | | | MS62668 | |
| Showcase | Enfants | Mohawk | Mohawk Outdoor | Rock | 23:30 | 00:10 | Enfants is a four-piece alternative rock band from Japan. Pronounced "Anfan", their name means "children" in French.
April 2022 marked the start of their live performances, driven by the themes of "play" and “adorn”. The track “Play” from their first EP “Q”, released in April 2023, caught fire on social media after being introduced by several prominent Japanese musicians. Buzz spread organically, and by January 2024, it was selected in the "Top 10 of 2023” segment of a popular Japanese music program, pushing them into the national viral charts. Enfants perform tirelessly across Japan's live house circuit. Internationally, they performed at festivals and venues such as 'Carnival Fever' in Taichung, Taiwan, and 'THE UU MOUTH' in Taipei. They also appeared at SUMMER SONIC 2024, one of Japan’s biggest music festivals. Frontman Dai Matsumoto describes rock 'n' roll as “a way to showcase your life story.” His Japanese lyrics intertwine with the music to express the struggles and anger of living with a sharp cynicism. Balancing the fine line between the loneliness and empathy inherent in rock, Matsumoto’s expressive vocals bring a trembling beauty to the band’s sound. | | MS61367 | |
| Showcase | Population II | Swan Dive | Swan Dive Patio | Rock | 23:30 | 00:10 | Population II is a band dedicated to its disengagement, constantly working on refining their imposing, yet unpretentious sound. A trio consisting of singer/drummer Pierre-Luc Gratton, guitarist/keyboardist Tristan Lacombe and bassist Sébastien Provençal, Population II are masters at both improvised madness and sophisticated composition, delivering heavy psychedelic rock infused with feverish funk rhythms, a hint of jazz philosophy, a burst of energy reminiscent of punk's early days, and a love of minor scales that harkens back to the roots of heavy metal. The band's uniqueness is reinforced by Pierre-Luc's unique voice and his introspective, nostalgic and offbeat lyrics.
Their sources of inspiration are diverse and not limited to music: the Detroit garage rock and psychedelic funk scenes of the late 60s, the Canterbury scene of the same period, the German experimental rock of the 70s and Miles Davis’ eclectic era collide, bound together by the swampy decor of Pointe-Calumet and, above all, by the deep friendship and undeniable chemistry emerging from its three members. | | MS61477 | |
| Showcase | Ginuwine | Empire Control Room & Garage | Empire Garage | R & B | 23:40 | 00:40 | Grammy-nominated R&B legend Ginuwine, born Elgin B. Lumpkin, rose to fame as a member of Swing Mob before launching a successful solo career with Epic Records in the mid-90s. His albums, including Ginuwine...The Bachelor and 100% Ginuwine, went multi-platinum, featuring hits like So Anxious and Differences. His collaboration with Timbaland produced the iconic Pony, which remains a cultural staple. Ginuwine also formed the supergroup TGT with Tyrese and Tank. Beyond music, he's appeared in films like Juwanna Mann and TV shows like Moesha. With over 15 million albums sold, a global fan base, and new projects on the horizon, Ginuwine's legacy as an R&B icon endures. | | MS62459 | |
| Showcase | DJ Miles | Coconut Club | Coconut Club | Reggae | 23:45 | 00:15 | | | MS62903 | |
| Showcase | ARSENAL EFECTIVO | Mala Fama | Mala Fama | Latin | 23:50 | 00:30 | Arsenal Efectivo es un grupo mexicano-estadounidense que ha revolucionado la música mexicana con su fusión innovadora de corridos y el trap, un estilo que ellos mismos denominan "trap corridos." Esta combinación mezcla las raíces del corrido
tradicional con influencias del hip-hop, uniendo lo mejor de ambos géneros para atraer a una audiencia joven y multicultural. La agrupación fue fundada en 2015 por Francisco Rodríguez, conocido como "Shrek, quien, junto a sus compañeros Javier Bojorquez y Francisco Alfonso, ha llevado al grupo a destacarse en el panorama musical. | | MS62886 | |
| Showcase | Riece Harris | Vaquero Taquero | Vaquero Taquero | R & B | 23:50 | 00:05 | | | MS62347 | |