| Special Event | NOBULL X Studio Three Interval Class | Studio 3 | Studio 3 | Special Event | 08:15 | 09:30 | Join NOBULL for a full-body interval workout at Studio Three in downtown Austin during SXSW. This class is for all fitness levels and abilities.
Spaces Are Limited Sign Up Here:
https://www.eventbrite.com/e/nobull-x-studio-three-interval-class-tickets-1228156040779?aff=oddtdtcreator | | OE45556 | |
| Special Event | Fospha Presents: Amazon Halo – Prove DTC Ad Impact on Amazon Sales | 98 San Jacinto Blvd | 98 San Jacinto Blvd | Special Event | 08:30 | 10:00 | Space is limited so registration is required. Please see the link below to RSVP:
https://partiful.com/e/rmUbdMNXKApyKZ8wzCjb
Prove what drives Amazon growth – and invest smarter ahead of Prime Day
Amazon represents over a third of all US online retail sales, but for brands, winning isn’t just about optimizing on-platform—it’s about understanding how off-platform advertising drives demand.
Marketers have long suspected their DTC campaigns on TikTok, Meta, and Google influence Amazon sales, but they've lacked proof. Without this it’s impossible to maximise the Amazon opportunity.
Join us as we unveil our research and introduce Unified ROAS, a breakthrough that connects the dots. With these insights, brands can:
✅ Measure the true impact of DTC ads on Amazon sales.
✅ Allocate budgets to the channels that drive Amazon growth.
✅ Gain a competitive edge ahead of Prime Day.
If you’re looking to unify your marketing measurement and unlock full value, don’t miss this session.
Space is limited so registration is required – please see the below link to RSVP:
https://partiful.com/e/rmUbdMNXKApyKZ8wzCjb | | OE46183 | |
| Activation | Exclusive Meeting Room Offers | Trick Hat Workway | Trick Hat Workway | Activation | 09:00 | 17:00 | Make the most of SXSW with Trick Hat Workway—your downtown hub for seamless productivity and premium amenities. Whether you're a visiting entrepreneur, a remote team, or a creative professional, we offer flexible
workspaces and tailored meeting room packages to keep you plugged in without missing a beat. Stay focused, get connected, and recharge—all while experiencing the best Austin has to offer.
Bundle Offers:
Trick Hat Fast Pass (Day Pass)
SXSW Week Pass
VIP Work & Play Bundle
Team Bundle
Podcast Room | | OE46112 | |
| Activation | Fediverse House Events | Speakeasy | Speakeasy Ballroom | Activation | 09:00 | 22:00 | Come learn about the brave new world of decentralized social media and why it promises a better way forward for consumers, creators, brands, and even democracy itself. With visionaries and open-source advocates from Bluesky, Threads, the Social Web Foundation, 404 Media and more, you’ll have a front row seat to the future of the web!
Located at the Speakeasy, the Fediverse House hosts strategic conversations by day, and tunes with fedi friends by night.
https://about.flipboard.com/fediverse-house/ | | OE46220 | |
| Special Event | Free Professional Headshots for SXSW Attendees | Austin Convention Center | Austin Convention Center | Special Event | 09:00 | 16:00 | Stop by EXPO and the Precision booth for an updated professional headshot. Precision Camera & Video is Texas's largest camera store and a candy shop for photographers. Two stores in Austin and one in The Woodlands. We carry the latest Canon, Sony, Leica, Nikon models. Also have a large rental inventory. | | OE46179 | |
| Activation | German Haus Day 3: The Future of Creative Industries | Speakeasy | Speakeasy | Activation | 09:00 | 18:00 | Discover the future of immersive tech, fintech, and AI-powered storytelling. Industry leaders and visionaries explore the impact of AI-driven narratives, digital ecosystems, and the transformation of smart industries. As we close out the final tech day at German Haus, we invite you to connect with pioneers and dive into exclusive networking sessions that shape the next wave of innovation.
https://www.german-haus.com | | OE45699 | |
| Special Event | Headshot HQ by HiHello | Austin Convention Center | Exhibit Hall 4 Networking Lounge | Special Event | 09:00 | 16:00 | Join HiHello as we transform the Networking lounge into Headshot HQ. Create your contact card and receive a headshot, while networking.
What:
Contact Cards: Create your personalized contact card
Headshots: Take your headshot
Networking: Exchange contact information, expand your network
Giveaways:
Headshots & Contact Cards: Enjoy these perks!
Sharing Challenge: Share your card throughout SXSW, the user with the most card shares enjoys a complimentary year of HiHello Professional, $100 gift card to Starbucks, and swag.
Headshots: Available from 9:00 AM to 4:00 PM
Speed Networking: Three rounds to encourage introductions, 10:00 AM, 12:00 PM, and 2:00 PM
https://www.hihello.com/ | | OE46202 | |
| Special Event | Hot Flash, Hot Coffee! | JW Marriott | 2nd Floor Prefunction | Special Event | 09:00 | 10:00 | Need a pick-me-up? Grab a cup of coffee and join us for a refreshing break filled with warmth, conversation, and resources on navigating menopause with confidence. Whether you're looking for expert insights, support, or just a moment to recharge, we’ve got you covered. Stop by, sip, and connect—because menopause is better with knowledge, community, and a little caffeine!
https://nationalmenopausefoundation.org/ | | OE45666 | |
| Activation | Keystone House | Half Step | Half Step | Activation | 09:00 | 17:00 | Introducing the Keystone House—a bold, statewide showcase celebrating Pennsylvania’s top tech, talent, and creative industries. The Keystone House will feature panel discussions, live performances, cheesesteaks, coffee bar and drinks, lounge and meeting space areas, networking, and will close out with a PA Tailgate party!
https://www.amplifyphilly.com/sxsw | | OE46015 | |
| Activation | Lifestyle Investor Pickleball Party | Urban Pickleball | Urban Pickleball | Activation | 09:00 | 16:00 | AirCFO Dink & Jam 3/8, Jack Munro Pro Mon, Open Play Tue-Fri | | OE46197 | |
| Activation | Manychat, Desnudo & Creators Doing What You Love | Fareground | Desnudo Coffee Trailer | Activation | 09:00 | 17:00 | Joining forces at our Creator Coffeehouse, Manychat and the IG-famous Desnudo Coffee are here to celebrate (and caffeinate) the real, hard-working creators & social media marketers out there! Grab a free cup of joe (first come, first serve), tag some swag, enjoy the DJs, light bites, drinks, and the exclusive networking terrace (no lurkers allowed). If you're a creator, we're here for ya. If you’re not here, did you even do SXSW? | | OE45515 | |
| Special Event | Moonshots & Mimosas Breakfast Break | The Thompson Hotel Austin | Red River Ballroom | Special Event | 09:00 | 10:00 | Join us for complimentary breakfast tacos and bubbly as we celebrate 15 years of moonshots with the launch of The Moonshot Podcast. Grab an artisanal donut or a superfood smoothie and stay for a special live podcast recording featuring Nick Thompson (The Atlantic), Astro Teller (X, The Moonshot Factory), Adam Savage (Tested and Mythbusters), and Dr. Catie Cuan (robot choreographer) as they explore the power of prototyping and how to transform bold ideas into reality. | | OE46004 | |
| Special Event | Moonshots & Mimosas Breakfast Break | The Thompson Hotel Austin | Red River Ballroom | Special Event | 09:00 | 10:00 | Join us for complimentary breakfast tacos and bubbly as we celebrate 15 years of moonshots with the launch of The Moonshot Podcast. Grab an artisanal donut or a superfood smoothie and stay for a special live podcast recording featuring Nick Thompson (The Atlantic), Astro Teller (X, The Moonshot Factory), Adam Savage (Tested and Mythbusters), and Dr. Catie Cuan (robot choreographer) as they explore the power of prototyping and how to transform bold ideas into reality. | | OE45801 | |
| Lounge | Platinum Recharge Zone | Austin Marriott Downtown | Room 301 | Lounge | 09:00 | 17:00 | Relax in the SXSW Platinum Recharge Zone. These exclusive areas are conveniently located in major Conference venues where Platinum badge holders can take a break and unwind. Complimentary refreshments will be available throughout the day as well as portable power banks for charging different devices. Power banks can be returned at any FUZE station located in all Platinum Recharge Zones, Registrant Lounge, Rivian Park at Brush Square Park or Highball at Alamo South Lamar. | | OE46170 | |
| Lounge | Platinum Recharge Zone | Austin Convention Center | Room 14 | Lounge | 09:00 | 17:00 | Relax in the SXSW Platinum Recharge Zone. These exclusive areas are conveniently located in major Conference venues where Platinum badge holders can take a break and unwind. Complimentary refreshments will be available throughout the day as well as portable power banks for charging different devices. Power banks can be returned at any FUZE station located in all Platinum Recharge Zones, Registrant Lounge, Rivian Park at Brush Square Park or Highball at Alamo South Lamar. | | OE46034 | |
| Lounge | Platinum Recharge Zone | Hilton Austin Downtown | Room 408 | Lounge | 09:00 | 17:00 | Relax in the SXSW Platinum Recharge Zone. These exclusive areas are conveniently located in major Conference venues where Platinum badge holders can take a break and unwind. Complimentary refreshments will be available throughout the day as well as portable power banks for charging different devices. Power banks can be returned at any FUZE station located in all Platinum Recharge Zones, Registrant Lounge, Artist Lounge or Alamo South Lamar. | | OE46041 | |
| Activation | Rivian | Trinity St. and 4th St. | Trinity St. and 4th St. | Activation | 09:00 | 20:00 | Swing by our display at 4th and Trinity and check out the all-electric Rivian R1T up close. Need a quick recharge? Plug in your devices while you chat with our team — we’re all about adventure, sustainability and making the most of SXSW. | | OE45748 | |
| Activation | Rivian x Dolby Atmos: Step Into Immersive Sound | Austin Convention Center | Exhibit Hall 2-4 | Activation | 09:00 | 16:00 | Imagine connecting with music at its fullest capacity and creative potential. Go beyond the ordinary listening experience and immerse yourself in the music, hearing every detail in unparalleled clarity and depth.
Discover the power of Rivian Premium Audio with Dolby Atmos and experience the difference yourself.
Attendees will have the opportunity to experience firsthand the immersive sound and premium quality of Dolby Atmos within the context of a Rivian vehicle, highlighting the seamless integration of technology and automotive design. | | OE45657 | |
| Activation | SÃO PAULO HOUSE | The Sunset Room | The Sunset Room | Activation | 09:00 | 22:00 | Welcome to São Paulo House – a hub for those seeking beyond the obvious.
Join us for panels, interviews, immersive experiences, meetups, art station, live videocast studio, live music performances, and the best coffee in town.
Connect with experts, explore cutting-edge trends, and embrace new opportunities in a space that brings Brazil’s largest state in business and innovation to the world’s biggest innovation festival.
Discover why ‘We Are That And Much More’ – right across from the ACC!
https://saopaulohouse.com | | OE45456 | |
| Activation | The Smartsheet Café | Austin Convention Center | Austin Convention Center | Activation | 09:00 | 17:00 | Get your free coffee fix at The Smartsheet Café at SXSW. Grab a fresh espresso or latte while learning how Smartsheet helps teams remove blockers, stay in sync, and achieve more. Stop by to energize your day and see firsthand why Smartsheet is the place Where Work Flows. | | OE45433 | |
| Exhibition | SXSW Expo - Monday | Austin Convention Center | Exhibit Hall 2-4 | Exhibition | 09:00 | 16:00 | Scheduled March 9-12, the SXSW Expo is the convergence of all industries on the cutting-edge of technology, design, social good, entertainment, health + wellness, and more.
Mindfully curated, SXSW spends the year searching for brands, services and products that will take attendees into the 22nd century and beyond. Hundreds of exhibitors from across the globe meet under one roof to ignite passions, collaborate and share groundbreaking discoveries. | | OE45262 | |
| Activation | Viasat Ads Wheel of Ad-Venture | JW Marriott | 3rd Floor Prefunction | Activation | 09:00 | 17:00 | Engage millions of consumers along their travel journey. Imagine having the power to captivate, inform, and inspire passengers at 30,000 feet. Imagine reshaping the traditional boundaries of advertising and speaking directly to your audience where they’re really paying attention. That’s the promise of in-flight advertising from Viasat.
https://www.viasat.com/aviation/ | | OE45771 | |
| Activation | The World’s Aquarium Presented by NRDC | Hilton Austin Downtown | 4th Floor Prefunction | Activation | 09:00 | 17:30 | Explore the beauty of a marine paradise humanity can’t afford to lose to Big Oil - Mexico’s Gulf of California. This UNESCO World Heritage Site is home to 39 percent of all marine mammal species on Earth, but is threatened by Big Oil’s plan to turn it into a gas station exporting climate-destroying fossil fuels halfway around the world. Visit NRDC’s immersive activation to learn how you can help protect this marine ecosystem of global significance. | | OE45361 | |
| Special Event | Bavarian Networking Breakfast: Media, Music, Tech | Speakeasy | Speakeasy | Special Event | 09:30 | 11:30 | Start your day with creativity, inspiration, and Bavarian hospitality at the Bavarian Networking Breakfast. Engage with thought leaders and creative minds from media, music, and creative tech through meaningful conversations, a surprising XR performance, and inspiring best-case examples, as well as a dynamic panel on AI in film. Enjoy a relaxed morning atmosphere and delicious bites to spark new ideas.
https://www.eventbrite.de/e/bavarian-networking-breakfast-a-morning-of-media-music-and-creative-tech-tickets-1253059236909 | | OE45660 | |
| Networking | Breakfast with SXSW London | Austin Convention Center | SXSW Expo - Exhibit Halls 2-4 | | 09:30 | 10:00 | Join us for breakfast and learn more about the inaugural SXSW London, June 2-7 2025. Stocks are limited on a first come, first served basis | | OE46244 | |
| Activation | IBM AI Sports Club | Hilton Austin Downtown | Room 404 | Activation | 09:30 | 17:00 | See how watsonx is changing the game by delivering AI-powered experiences for some of the biggest sporting events and teams in the world — and how that same technology is being applied across global industries. Network with IBM executives, AI enthusiasts and the AI curious during daily happy hours. You can even get in the game yourself and test your skills with our AI-powered table tennis and foosball. | | OE45739 | |
| Activation | Ireland House at SXSW | Marlow | Marlow | Activation | 09:30 | 22:00 | Day 2 at Ireland House - We’re bursting with creativity today, with talks by Irish film visionaries, AI experts and branding whizzes. Come network with our best and brightest over Irish coffees (and Irish tea!), and check out our tech and VR demo station. Full programme: www.ireland.ie/sxsw | | OE46081 | |
| Activation | AUSTRALIA HOUSE @ SXSW 2025 | Austin Tech Center | Austin Tech Center | Activation | 10:00 | 20:30 | AUSTRALIA HOUSE @ SXSW is an all-encompassing Australian experience featuring technology showcases, SXSW panel sessions, speakers and interactive displays by some of Australia’s leading experts in the film, music, thought and innovation sectors. The multi-day activation includes multiple opportunities to engage in panel discussions, showcases and evening receptions. Come and Say G’day at Australia House in March – we can’t wait to see y’all!
https://americanaustralian.org/events/2025-australia-house-sxsw/ | | OE45700 | |
| Session | Automation & The Future Of Hospitality | JW Marriott | Salon 3-4 | Panel | 10:00 | 11:00 | This panel explores the role automation continues to play in the food world, from the front of house and back of house experiences, to the bottom line and beyond. We will discuss how automation drives positive shifts in the human-to-human hospitality experience, bridging the gap between the universal desire to be taken care of and our increasingly innovation-focused world, as well as how we can intentionally implement technology to foster a better future for food service and quality. | Will Guidara, Andrea Hernandez, Nicolas Jammet, Garrett McCurrach | PP155772 | ✓ |
| Session | Behavior by Design: How Space Influences Human Interaction | JW Marriott | Salon 6 | Panel | 10:00 | 11:00 | Beyond aesthetics, Design impacts everyone and enables us to enjoy: Improved wellbeing in mind and body, business & medical outcomes; reductions in loneliness, isolation and crime; safe neighborhoods and strong communities. Or, it can interfere with all of these. Data collected in & on spaces reveals correlations between spatial design and human behavior. Just as roadway designs are optimized through simulated traffic, Designers could iteratively simulate the design of built environments and study the resulting behaviors. Can designers tune design for desired human behavior? Who decides? | Sheryl Connelly, David Euscher, Jennifer Kolstad, Evan Orensten | PP153529 | ✓ |
| Session | Beyond Proof-of-Concept: Making AI Useful For Business | Hilton Austin Downtown | Salon DE | Presentation | 10:00 | 11:00 | It's easy to build a quick AI prototype using a Large Language Model (LLM). It's difficult to make these prototypes accurate at scale. This session explores the leap from AI proofs-of-concept to reliable, business-critical systems. The session will focus on grounding LLMs in factual knowledge, enhancing reasoning capabilities, and implementing robust fact-checking. Learn how to build an AI Operating System for your business focused on accuracy and reliability. Discover strategies for becoming an AI-first business. | Richard Socher | PP150541 | ✓ |
| Session | Beyond the Hype: Building Reliable and Trustworthy AI | Hilton Austin Downtown | Salon C | Panel | 10:00 | 11:00 | As LLMs integrate into more applications, clear safety standards are crucial in ensuring reliable results, measuring performance & effectiveness. Join Scale AI’s Summer Yue, HeyGen’s Lavanya Poreddy, & Fortune’s Sharon Goldman to explore pioneering AI safety standards, like rigorous model testing & use of high-quality data, to ensure a more transparent future for AI adoption, & best practices for mitigating risks & addressing ethical considerations in AI development. They will cover how leading organizations are establishing AI safety processes to ensure trust & real-world adoption. | Sharon Goldman, Lavanya Poreddy, Summer Yue | PP153352 | ✓ |
| Session | Building Responsive XR: Immersive Theater Meets Gaming | Fairmont | Manchester B | Presentation | 10:00 | 11:00 | Join Joshua Rubin, Interactive Emmy-winning writer of Immersive Experiences and Video Games (Assassin’s Creed 2, Destiny, Telltale) as he explores shared techniques of Games and Immersive Theater that we will need to create the responsive, personalized XR narratives of the future. Rubin will break down essential tools, drawing links between classic Games (GTA, Portal, Last of Us) and Immersive groups, historical and contemporary (Punchdrunk, The Living Theater, Odyssey Works). Attendees will learn how to engage the audience/player in ways that blur the lines between observer and participant. | Joshua Rubin | PP155817 | ✓ |
| Activation | The Chief Suite at SXSW | The Thompson Hotel Austin | The Bayberry Room | Activation | 10:00 | 11:30 | Chief, the most powerful network of women executives, is opening doors to The Chief Suite — a space for women executives to hear from powerhouse speakers, gather in community, and immerse themselves in two days of inspiration, insights, and connection.
Programming highlights for Monday March 10 include:
10:00 AM–10:30 AM
Power Breakfast
Start your day in company with influential peers in executive leadership.
10:30 AM–11:30 AM
Leading Through Pivots With Resilience
In business, the pace of change is fast, and only getting faster. So how can leaders manage it all?
For all event details, visit https://chief.com/SXSW-2025 | | OE45627 | |
| Session | Community Champions: Driving Social Justice Forward | Austin Marriott Downtown | Waller Ballroom EF | Panel | 10:00 | 11:00 | This panel will spotlight community champions driving social justice innovations locally with broader impacts. Panelists include a former Judge who is leading a groundbreaking new agency focused on providing supportive services for those released from custody and facilitating opportunities for them to change their lives around. Topics include housing development and healing, effective community mobilization, leveraging a local non profit for impactful advocacy, and case studies of successful local initiatives. Attendees will gain ideas to drive social justice. | Judge Songhai Armstead, Doug Bond, Prophet Walker | PP146917 | ✓ |
| Special Event | Content Crossroads | The LINE | Topaz Room | Special Event | 10:00 | 19:00 | This day-long event, hosted by Evan Shapiro, consists of 4 panels:
- Fans & Fandom: The Creatorsphere is now the center of cultural relevance.
- The User-Centric Era is Here: Put your users at the center of everything.
- The Product is the Message Now: Media management must be willing to cede authority to a new generation.
- The Pipeline Problem - How can we finally STOP talking about Diversity: Go to where the next generation of voices actually are. | | OE45341 | |
| Session | DEI in Tech: Too Little, Too Late? | Hilton Austin Downtown | Salon K | Panel | 10:00 | 11:00 | DEI in Tech: Too Little, Too Late? Explores the urgent question of whether diversity, equity, and inclusion initiatives in the tech industry are failing to deliver meaningful change. This session will dive into the systemic issues that persist despite well-meaning efforts and will challenge attendees to rethink current strategies. Panelists from diverse backgrounds will share insights, data, and personal experiences to spark a candid discussion on whether it's already too late to course-correct and what radical steps are needed to truly transform the industry. | Rukasana Bhaijee, Rahel De Vriend, Kerrie Finch, Yeni Joseph | PP151431 | ✓ |
| Session | Design and Innovation Meet Up | JW Marriott | Brazos Room | Meet Up | 10:00 | 11:00 | In times of grave societal challenges, we need bold ideas and action. Creative potential exists in everyone. The ability to navigate ambiguity is key to finding possibility in uncertain times.
The Stanford d.school has been a beacon for design and innovation for two decades. Over the last few years, the d.school has released 12 books filled with ready-to-use design insights and creative approaches. The authors of several of these books will be present at this meet up, which is being hosted as part of the Stanford d.school Book Club.
If you are someone who thinks about how we adapt to change, see things in new ways, work well with others, and peer into our collective future, no matter what field you work in, we hope you will join us. | Leticia Britos Cavagnaro, Charlotte Burgess-Auburn | PP1148122 | |
| Session | Design Futures (Elective Class) | Austin Marriott Downtown | Waterloo Ballroom 4-6 | Presentation | 10:00 | 11:00 | Part of a Multi-day Foresight Master Class Series and Exclusive Certification Opportunity from Amy Webb, her team at the Future Today Institute (FTI), and SXSW. Learn more here.
Dive into the transformative power of strategic foresight in shaping the future of design and innovation. This session offers practical guidance for architects, designers, product designers and innovators to integrate foresight tools into their work, aligning adaptive systems and consumer needs with actionable strategies. Through real-world examples and expert insights, FTI’s Design Futurist Mark Bryan will share best practices for embedding foresight into the design process—moving beyond theory to real implementation. Learn how to build competencies, foster strategic partnerships, and create forward-thinking spaces and products that thrive in an ever-changing world. This is your roadmap to making foresight work in practice. Attendees will be eligible for a Credential if they attend two of the three Core classes and one Elective class. | Mark Bryan | PP1147528 | ✓ |
| Activation | Destination: YouTube | Austin Convention Center | 3rd Floor Pre-Function Area | Activation | 10:00 | 17:00 | Destination YouTube: From the most influential creators, podcasters, and artists, to the biggest global moments across sport, music, and more - there’s only one place that brings it all together in every way we love to watch. Stop by the YouTube activation in the ACC to discover why -- There's Only One YouTube. | | OE45678 | |
| Session | Disruptive Models for Early-Stage Impact Investing | Hilton Austin Downtown | Salon G | Panel | 10:00 | 11:00 | Leading investors discuss innovative models to support social impact founders. This session will explore strategies that successfully nurture early-stage startups aimed at creating positive social change. Learn about different support models, including participatory investing where low-income individuals become investors, and innovative financing strategies like revenue-based financing. Discover how organizations provide tailored support, leverage collaboration, and develop frameworks that challenge institutional barriers to reduce funding inequities for underrepresented and diverse founders. Gain insights into their missions, approaches, and the sustainable impact these strategies have created. | Arielle Berghammer-Ziegler, Sergio Marrero, Sydney Thomas, Aaron Walker | PP154324 | ✓ |
| Activation | Dolby Airstream | Rivian Electric Roadhouse | Rivian Electric Roadhouse | Activation | 10:00 | 17:30 | Imagine connecting with your favorite music at its fullest capacity and creative potential. Go beyond the ordinary listening experience and immerse yourself in the music, hearing every detail in unparalleled clarity and depth.
Discover the power of Dolby Atmos with Rivian Premium Audio and experience the difference yourself. Explore the Dolby Airstream trailer, learn more about the creative process with Dolby Atmos mixing, and experience Dolby Atmos Music in a Rivian.
Space is limited. Admittance is on a first come, first serve capacity. | | OE45651 | |
| Session | Drew Barrymore to Beyoncé: How GenX & Millennials Embrace Aging | JW Marriott | Salon E | Fireside Chat | 10:00 | 11:00 | Like Drew Barrymore, who just turned 50, and Beyonce, who is just six years away, millions of GenXers and Millennials are revolutionizing aging. They are breaking the "beige ceiling" in everything from their tech adoption and career reinvention to fashion, self care, charitable work, and entertainment choices. The 50-plus demographic accounts for 53% of consumer spending, contributing $8.3 trillion annually to the economy. This session will help today’s marketers learn how to tap into this growing spending power and attract these important consumers who are rewriting cultural narratives around aging. | Will Lee, Barbara Shipley | PP151263 | ✓ |
| Activation | Electric Joyride | 400 Congress Ave. | 400 Congress Ave. | Activation | 10:00 | 19:00 | Rivian’s Electric Joyride awaits.
We invite you to ride shotgun on the ultimate Electric Joyride. Experience the electrifying on-road and off-road capability of R1 on a closed course with an expert driver. Launch, navigate obstacles and get a first-hand look at what our all-electric adventure vehicles can do.
Available on a first-come, first-serve basis at 400 Congress Ave — a short walk from the Rivian Electric Roadhouse.
Attendees are encouraged to RSVP for a time window, while walk-ins are also welcomed.
https://riviansxsw.splashthat.com/ | | OE46234 | |
| Session | Elevate Your Voice: Championing Your Way to Workplace Success | Austin Marriott Downtown | Waller Ballroom C | Presentation | 10:00 | 11:00 | Self-advocacy is key to career growth, but many professionals find it challenging to authentically promote their goals and contributions. This session provides actionable strategies to build confidence, communicate strengths, and navigate workplace dynamics. Attendees will learn how to advocate for promotions, raises, and recognition while balancing assertiveness with collaboration. By framing their value and fostering strong relationships, participants can amplify their voices and achieve professional success. | Sharanya Rao | PP1147691 | ✓ |
| Session | Embracing Innovation: A Leader's Guide to Digital at Speed | Courtyard Marriott | Brazos I-II-III | Workshop | 10:00 | 12:00 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
As a leader, how can you embrace digital innovation and drive success in your business? This workshop, using LEGO® SERIOUS PLAY®, will show how No/Low Code platforms and AI can transform your value chain. Learn to remove barriers for faster product launches, enhance customer journeys, and use AI for better decision-making. Prepare to 'think with your hands' and explore strategies to integrate digital tools seamlessly. Discover how No/Low Code and AI can unlock your business's full potential, fostering agility and innovation. | Richard Bennett, Matthew Steiner | PP154140 | |
| Session | ENCORE: Connecting into Communities: The New Route To Brand Growth | Courtyard Marriott | Rio Grande Ballroom 1 | Workshop | 10:00 | 12:00 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
People trust people more than brands. This makes communities an increasingly vital source of growth and relevance for modern brands. In this workshop, we will teach you how to supercharge your brand’s relevance and find game-changing new routes to your target market. We’ll explore how to size the reach of a community with data and analytics, define your brand's role in the community with a passionate purpose, and how to leverage cultural semiotics to build relevance in the community. Fuel community connection for your brand: join us and learn how to maximize competitive edge in culture and communications. | Dipti Bramhandkar, Matt Rebeiro | PP1148372 | |
| Session | Enemies, Friends or Frenemies: Why Work with Competitors | JW Marriott | Salon 7 | Presentation | 10:00 | 11:00 | Capitalism is brutal. We’re told to get bigger, stronger, faster and kill your competition on the way up. The playbook built for the 1% ignores the value of the other 99% - but it doesn’t have to be that way. When you look at your competition as friends instead of enemies, your frenemies open the door to new collaborations, opportunities, and revenue - and there is data to prove it. In this session you’ll learn how most of us undervalue our community - including our competitors - and ways that you can tap into it. | Mack Garrison | PP1147575 | ✓ |
| Session | Ensuring Authentic Representation in Games and Media | Fairmont | Manchester GG | Panel | 10:00 | 11:00 | From LGBTQIA+ storylines comics and communicating through ASL, to being able to play as a character with vitiligo, authentic representation can be seen across games like Overwatch, Call of Duty and more. It takes a team of talented and passionate creatives to bring these worlds to life and ensure culture and perspectives are represented faithfully, while avoiding stereotypes. In this panel, you’ll learn about the positive impact of representation in media (especially in gaming). | Rachel Kaser, Adrian Ledda, Brandy Stiles, Dr. Yalda Uhls | PP155646 | ✓ |
| Session | Esther Perel Invites Us To Imagine Our Preferred Future | Austin Convention Center | Ballroom A | Podcast | 10:00 | 11:00 | Check out all events Presented by “Vox Media.”
Why would you want to live longer if you're so unhappy? Join iconic psychotherapist Esther Perel for a live taping of her acclaimed podcast, Where Should We Begin?, where each week, she speaks with real people in search of insight baring the raw, intimate, and profound details of their stories. Perel will be joined onstage by doctor, podcast host, and bestselling author Peter Attia for a conversation about the missing link to longevity — meaningful relationships — and how joy, pleasure, and connection are essential for our health. | Peter Attia, Esther Perel | PP156391 | |
| Session | Exploring the Synergies: Women X Psychedelics | JW Marriott | Room 201-202 | Presentation | 10:00 | 11:00 | This session will be designed to deepen understanding of the complex interactions between women’s hormonal mechanisms, neurological functioning, and responses to psychedelic therapies. We will explore how female hormones impact neurological functioning and stress responses, influencing mental health and conditions unique to women, and discuss the potential of psychedelics as novel treatments for conditions that disproportionately or specifically affect women. Women's health is chronically under researched and ignored often in drug development, we need to address this in psychedelic therapies. | Grace Blest-Hopley | PP149542 | ✓ |
| Session | Farming as Advocacy: How Black Ranchers are Making History | JW Marriott | Salon 1-2 | Panel | 10:00 | 11:00 | 2023 was the first year that Americans imported more food than they exported, and the agricultural deficit is only slated to worsen. In the face of system oppression and giant farming conglomerates, Black Americans are carving out a piece of history. In Georgia, 19 families co-own a 500 acre farm to build a safe haven for food and freedom. And in Oklahoma, some ranchers have spent their lives working other jobs just to sustain their farms. Hear from experts and those on the ground about the way these farmers are shaping agriculture and culture, and building their own generational wealth. | Nathan Bradford Jr., Greg Cunningham, Ivan McClellan, Tanisha Sykes | PP152971 | ✓ |
| Session | Featured Session: How Gen Z is Rebuilding Social Media from the Ground Up | Austin Convention Center | Room 16AB | Featured Session | 10:00 | 11:00 | Unlike previous generations, Gen Z has grown up fully immersed in digital spaces—witnessing both the benefits and the deep harms of platforms designed for profit-driven engagement. Rather than passively accepting the status quo, they are rejecting extractive models and rebuilding social media from the ground up, centering mental health, authentic connection, and user empowerment.
Emma Lembke highlights how grassroots activism, policy advocacy, and alternative platform design are driving this transformation. She emphasizes that Gen Z is not waiting for top-down solutions but is instead organizing, educating, and creating new spaces that prioritize well-being over engagement metrics. | Emma Lembke | PP1148408 | ✓ |
| Session | Featured Session: ILM Immersive: Inviting Fans to Step Inside Our Stories | Hilton Austin Downtown | Salon H | Featured Session | 10:00 | 11:00 | Join creative leaders at ILM Immersive for a discussion about the evolution of immersive storytelling. The session will explore how the mixed reality space has evolved since the studio was founded nearly 10 years ago as ILMxLAB, and how those learnings continue to shape how we invite fans to “step inside our stories.”
ILM Immersive is renowned for their home VR experiences such as: the Emmy-nominated "Vader Immortal: A Star Wars VR Series;" the Oscar-winning CARNE y ARENA; and the Marvel Studios and Disney+ mixed reality experience “What If…? – An Immersive Story" on Apple Vision Pro. | Vicki Dobbs Beck, Alyssa Finley, Jonathan Harman, Mark S. Miller, Elizabeth Walker | PP153339 | ✓ |
| Session | Featured Session: The Auto-Evolving Business: AI’s Agentic Near Future | Austin Convention Center | Ballroom EF | Featured Session | 10:00 | 11:00 | Prompting AIs is great, but has an AI prompted YOU yet? The Agentic Era is dawning, and with the active participation of AI agents business is about to get weirder and wildly more productive. Learn how we’re already prompting AIs with our behavior and how spatial computing agents will connect businesses with the many kinds of ecosystems they inhabit, leading to automatically evolving enterprises that adapt in real-time. We’ll explore how humans and technology are actively co-creating reality, plus practical ways AI agents already unlock exponential productivity and sustainable business growth. | Neil Redding | PP150971 | ✓ |
| Special Event | Festival Programmers Morning Mixer | Stephen F Austin | 2nd Fl Prefunction | Special Event | 10:00 | 11:00 | Join us at the SXSW Film & TV Festival Morning Mixer to meet Film Festival Programmers, industry professionals and filmmakers before heading into your day! | | OE46162 | |
| Lounge | Filmmaker & Industry Lounge Presented By Epidemic Sound | Stephen F Austin | Capital Ballroom AB | Lounge | 10:00 | 17:00 | Discover a new soundtracking experience. Where the ordinary makes way for the extraordinary and never-before-seen cinematic universes are brought to life. From ocean-noir, post-yakuza to snowy-western anime, and more. Join us in the Filmmakers Lounge Presented By Epidemic Sound to work, relax, and explore how to bring your stories to life with sound.
https://go.epidemicsound.com/events/sxsw25/ | | OE45297 | |
| Session | The Future of Scientific Comms Through Podcasting | Austin Convention Center | SXSW Expo - Podcast Lounge - Exhibit Hall 3 | Podcast | 10:00 | 11:00 | Podcasting has become essential for communicating science and breakthroughs, offering an accessible and engaging platform to reach diverse audiences. This evolving medium fosters deeper connections by delivering trusted information in accessible and compelling ways. This session explores how audio storytelling is shaping the future of health communication, driving understanding, and empowering audiences. Discover why podcasting is at the forefront of transforming how health information is shared and consumed. | Erica Santiago, Aaron Strout, Veronika Taylor, Shoshanna Ungerleider | PP156271 | |
| Session | The Future of Women’s Media | Austin Convention Center | Ballroom B | Panel | 10:00 | 11:00 | Explore insights from Dear Media’s leading content creators who are shaping the future of podcasting and women’s media in general.
Explore how and why today’s top content creators are attracting large female audiences, even as traditional magazines experience declining subscriber numbers.
Predictions on where podcasting, digital storytelling, and influencer-driven media are heading, and how to stay ahead in a fast-evolving landscape. | Thais Aliabadi, Mary Alice Haney, Whitney Port, Sami Spalter | PP155894 | ✓ |
| Session | The Futurist Toolkit: Building a Business Strategy for 2050 | Austin Marriott Downtown | Waterloo Ballroom 3 | Fireside Chat | 10:00 | 11:00 | Business success requires a futurist mindset - everyone is a futurist now. Emerging technologies enable collaborations and business models previously unattainable, but a futurist thinker knows that prediction does not equate to control. Join emerging tech strategist and sci-fi author Kate Baucherel and AI creator John du Pre Gauntt as they unlock the keys to survival in a rapidly changing world. Explore the threats and opportunities ahead of us, from the role of AI in our present and future to quantum thinking and decentralised economies. It’s time to build your toolkit for 2050 success. | Kate Baucherel, John Gauntt | PP147692 | ✓ |
| Session | How Can Filmmakers Navigate International Co-Production? | Austin Convention Center | Room 13AB | Panel | 10:00 | 11:00 | This panel is an opportunity for attendees to learn about international co-production financing from a panel of producers from the EU, Canada and the US. As Hollywood continues to embrace international talent, what are the challenges that exist in the co-production space? As global talent looks for opportunities to break into the English-language market, how can we better collaborate? Through case studies such as American Sweatshop, Blue Heron and Who Will Write Our History, we will ask if Hollywood is ready to navigate this new and exciting world of collaborative storytelling. | Ryan Bobkin, Anita Elsani, Ethan Harari, Anna Rozalska | PP146885 | ✓ |
| Session | How Creators Can Diversify Revenue by Going D2C | Austin Convention Center | Room 5ABC | Presentation | 10:00 | 11:00 | This joint presentation will delve into the insights gained from Smosh and Kiswe’s three-year partnership, using data to highlight why D2C streaming should be a key component of any creator's content distribution strategy. Smosh and Kiswe will share how to foster and monetize a loyal community through exclusive content, live streams, and direct interaction. This session will uncover the secrets to engaging fans while adapting to cultural and media consumption shifts and will provide a glimpse into the future of audience engagement for brands exploring innovative ways to connect with audiences. | Alessandra Catanese, Priscilla Lau | PP153038 | ✓ |
| Session | How Fandom Drives Modern Media Attention | The LINE | Topaz Ballroom 1-2-3 | Panel | 10:00 | 11:00 | 2024 proved the power of the Creator-sphere - podcasters helped decide an election and a YouTuber broke Netflix. The center of cultural relevance has moved from Hollywood to Creator platforms - and 1 billion hours of YouTube are watched on TV - per day. How do brands and publishers adapt? What does this mean to the nature of fandom, and how does that affect the larger entertainment ecosystem? | Lydia Daly, Nicolás García Hemme, Julie Piskin, Neil Waller | PP156288 | ✓ |
| Session | How to Create ADHD-Supportive Workplaces That Benefit All | Austin Marriott Downtown | Waller Ballroom AB | Panel | 10:00 | 11:00 | ADHD is often misunderstood in the workplace, leading to stigma, burnout, and untapped potential. Yet a truly supportive environment benefits all—from the ADHD employee, to their teams, to the company’s bottom line. Join a panel of ADHD advocates and experts as they debunk myths, highlight strengths, answer questions, and share actionable strategies for building ADHD-supportive workplaces. Learn practical tips for navigating disclosure, accommodations, and managing ADHD challenges. Whether you have ADHD or want to lead better, you'll leave with concrete insights to transform your workplace. | Jesse J. Anderson, Margaux Joffe, Jaye Lin, Julia Mullins | PP151797 | ✓ |
| Session | How to Create Your Perfect Pitch | Courtyard Marriott | Rio Grande Ballroom 2 | Workshop | 10:00 | 12:00 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
One thing is constant in any business that relies on creativity. It doesn’t matter if you’re a one-person studio or a team member of a multinational corporation. It also doesn’t matter what products or services you sell or where you are in your career. From intern to CEO, we all have one thing in common: we have an idea in our heads, and now we must get it out. We need to sell it. We’re going to have to pitch it. But how do you make your pitch clear, exciting, and most importantly, stand out and get sold? Join me, a former Vice President of Creative for Walt Disney Imagineering, to learn how! | Paul Osterhout | PP153395 | |
| Session | How Today’s Factories Are Turning Green | Hilton Austin Downtown | Salon B | Panel | 10:00 | 11:00 | In a world of finite resources, the way we make things is changing. Cutting-edge innovations are redefining how we build and operate sustainable factories. Industry leaders will explore advancements in energy, water, and automation, creating safer, healthier jobs and products. Discover how manufacturers are pursuing net zero goals through clean energy, novel battery technology, and tracking emissions. Hear about advanced recycling systems that reuse up to 100% of a facility’s water. Learn about ventilation systems that maintain factories’ air quality and reduce workers’ exposure to pollutants. | Doron Brenmiller, Prakash Govindan, Mahesh Ramanujam, Katie Rowen | PP153297 | ✓ |
| Special Event | JBL Truck Activation | 2nd St & Trinity St | 2nd St & Trinity St | Special Event | 10:00 | 14:00 | Check out the JBL Truck for a chance to win prizes including JBL products, premiums, cut the line access to JBL events and tickets to Rolling Stone’s Future of Music Showcase! Stop by on 3/10 & 3/11 from 10am-6pm, located at 2nd and Trinity across from the SXSW Registration. You won’t want to miss it!
www.jbl.com/sxsw2025 | | OE45616 | |
| Session | Legal Mentor: Amy E. Mitchell (Amy E. Mitchell, PLLC) | Austin Convention Center | Room 11B | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Legal, Doc Filmmakers. | Amy E Mitchell | PP1147282 | |
| Session | Legal Mentor: Dale Nelson (Donaldson Callif Perez LLP) | Austin Convention Center | Room 11B | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Doc Filmmakers, Legal, Narrative Filmmakers. | Dale Nelson | PP1147283 | |
| Session | Legal Mentor: Fabio de Sa Cesnik (CQS FV Law Firm) | Austin Convention Center | Room 11B | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Legal, "Sales, Acquisitions, & Distribution", International. | Fabio De Sa Cesnik | PP1147498 | |
| Session | Legal Mentor: Isaac M. Hager (IM Hager Law) | Austin Convention Center | Room 11B | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Legal, Doc Filmmakers, "Sales, Acquisitions, & Distribution", Producers/Production. | Isaac M. Hager | PP1147336 | |
| Session | Legal Mentor: Paul Szynol (University of Michigan Law School, Film Law Group) | Austin Convention Center | Room 11B | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Legal, Doc Filmmakers, Narrative Filmmakers. | Paul Szynol | PP1147286 | |
| Session | Legal Mentor: Simon Pulman (Pryor Cashman) | Austin Convention Center | Room 11B | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Legal. | Simon Pulman | PP1147716 | |
| Session | Legal Mentor: Sophia Yen (Manatt, Phelps & Phillips, LLP) | Austin Convention Center | Room 11B | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Doc Filmmakers, Funding/Artist Support, Legal, Narrative Filmmakers. | Sophia Yen | PP1147285 | |
| Session | Legal Mentor: Steven Beer (Lewis Brisbois Bisgaard & Smith) | Austin Convention Center | Room 11B | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Legal, Narrative Filmmakers, "Sales, Acquisitions, & Distribution", Screenwriting, Agents & Managers, Doc Filmmakers, Development. | Steven Beer | PP1148228 | |
| Session | Legal Mentor: Tisha Morris (Morris Entertainment Law PC) | Austin Convention Center | Room 11B | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in "Sales, Acquisitions, & Distribution", Legal, Producers/Production. | Tisha Morris | PP1147284 | |
| Session | Legal Tech Meet Up | Hilton Austin Downtown | Room 410 | Meet Up | 10:00 | 11:00 | The legal landscape surrounding tech advancements like AI is constantly evolving as regulators around the world grapple with consumer protection. Meanwhile, the development of tech specifically in service of the legal industry is a rapidly growing and increasingly lucrative field. This meet up is for anyone who wants to connect on either side of that dynamic - curious about what the legal landscape means for your technology? How about exploring what your technology can do for the legal industry? Either way - you've come to the right place. | Justin Felder | PP154103 | |
| Session | Leveling Up Playtime: Engaging Gen Alpha on Roblox | Fairmont | Manchester EE | Fireside Chat | 10:00 | 11:00 | Moose Toys, an innovator in the toy industry, and Gamefam, the leading metaverse media company, are setting a new standard for engaging Gen Alpha by meeting them where they play—in the metaverse. With platforms like Roblox commanding over two hours of daily screen time from the next generations—more than TikTok, YouTube, or Instagram—brands must embrace this new media frontier to ensure cultural relevance with Gen Alpha. Moose Toys seeks audiences not ages on Roblox, activating innovative marketing strategies for both all-new brands (XOX Kweenies) and evergreen properties (Goo Jit Zu and Little Live Pets) to reach new and existing fans. This session will explore how these activations drive increased engagement, loyalty and real-world impact—a revolutionary marketing approach in the new digital age—and why Roblox isn’t just a platform, but the future of media. For brand marketers looking to captivate the elusive Gen Alpha, this discussion is a must. | Ricardo Briceno, Liz Grampp | PP1146959 | ✓ |
| Session | LinkedIn Creators Meet Up | Hilton Austin Downtown | Room 406 | Meet Up | 10:00 | 11:00 | LinkedIn, it's where traditional business meets the creator economy. Once seen as "just a virtual resume" LinkedIn is now home to more than 1 billion users, nearly half of whom sign in at least once a month and 16%+ use it daily and the second largest job search board on the internet. It's also where many professional content creators have turned to advance their traditional careers, build powerful personal brands, and grow their businesses and platforms. Let's all connect together in Austin in March 2025 to connect, build, and grow together! | Lorraine Lee, Grace Ling | PP155111 | |
| Session | Made in Texas - But is it Funded by Texas? | Hilton Austin Downtown | Salon F | Fireside Chat | 10:00 | 11:00 | State, city, and municipal pensions and endowments in Texas have over $1 Trillion in combined assets. While VC is one of the many asset classes these institutions invest in, local VCs have long been a catalyst for building businesses here in Texas.
However, it’s estimated that less than 1% of the capital allocated to VC managers by these Texas institutions is allocated to investors focused on building businesses here in Texas. This session will explore how Texas institutions can support the local innovation ecosystems in our state. | George P Bush, Brent Kelton | PP1148109 | ✓ |
| Session | Mentor Session: Amira Pollock (The University of Texas at Austin) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Storytelling, Entrepreneurship, Content Strategy/Production. | Amira Pollock | PP1147138 | |
| Session | Mentor Session: Aniesia Williams (dreambloc) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Business Development, Funding, Entrepreneurship. | Aniesia Williams | PP1147408 | |
| Session | Mentor Session: Brandon Apparcel (Indoor Media) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Business Development, Entrepreneurship, Marketing/Advertising/PR, Sports, Product Management/Development. | Brandon Apparcel | PP1147411 | |
| Session | Mentor Session: Carlos Martinez (OMGreens) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, Funding, Storytelling, Business Development, Art, Ethics, Nonprofits. | Carlos Martinez | PP1147120 | |
| Session | Mentor Session: Craig Beeson (Craig Beeson Counseling) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Storytelling, Future of Work. | Craig Beeson | PP1147122 | |
| Session | Mentor Session: Fani Sazaklidou (adidas) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Artificial Intelligence/Machine Learning, Content Strategy/Production, Fashion/Retail, Game Development, Product Management/Development, Storytelling. | Fani Sazaklidou | PP1147474 | |
| Session | Mentor Session: Gracie Arenas Strittmatter (Electronic Arts (EA SPORTS)) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Game Development, Coding, Product Management/Development. | Gracie Arenas Strittmatter | PP1147960 | |
| Session | Mentor Session: Helia Taheri (Arcadis Inc.) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Architecture, Future of Work, Sustainability. | Helia Taheri, Ph.D. | PP1147144 | |
| Session | Mentor Session: Isaiah Steinfeld (Neue Alchemy) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Artificial Intelligence/Machine Learning, Entrepreneurship, Future of Work, Sustainability, XR, Immersive Technology, Sports, Storytelling, Business Development, Art, Fashion/Retail, Funding, Product Management/Development. | Isaiah Steinfeld | PP1148048 | |
| Session | Mentor Session: Jean Kang (Path to PM LCC) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Content Strategy/Production, "Diversity, Equity & Inclusion", Future of Work. | Jean Kang | PP1147074 | |
| Session | Mentor Session: Jonathan Reckford (Habitat for Humanity International) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Nonprofits, Policy, Business Development. | Jonathan Reckford | PP1147394 | |
| Session | Mentor Session: Ryan O. Harris (Texas Bar & Nightclub Association) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Content Strategy/Production, "Diversity, Equity & Inclusion", Marketing/Advertising/PR. | Ryan O. Harris | PP1147473 | |
| Session | Mentor Session: Simon Clowes (Apple) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Storytelling, Immersive Technology, Art. | Simon Clowes | PP1147085 | |
| Session | Modern Leadership: Turning Employee Well-Being into Your Competitive Edge | Austin Convention Center | Room 10AB | Book Reading | 10:00 | 11:00 | What if leadership could turn employee well-being from a checkbox into the foundation of your organization’s greatest breakthroughs?
In this session, I’ll share insights from my book, The Win-Win Workplace, on how leaders can move beyond surface-level well-being initiatives to create workplaces where employees thrive and business success follows.
I’ll be joined by Ann Shoket, CEO of TheLi.st, for a conversation on how connection, togetherness, and humanity can drive growth at work and in life. | Angela Jackson, Ann Shoket | PP147980 | ✓ |
| Activation | The Museum of the Future House | Museum of the Future | Museum of the Future | Activation | 10:00 | 17:00 | For five days, the Museum of the Future will be Dubai's outpost in Austin, showcasing bold and creative ideas for shaping the future. The Museum of the Future House will host a lineup of events, from panel discussions to workshops and immersive experiences, including Refik Anadol's newest AI installation, Earth Dreams. The House also features its own garden, a serene space where visitors can meet members of the Museum of the Future and Dubai Future Foundation, the 2050 Track Sponsor at SXSW 2025. Guests will also have the chance to savor FIX, Dubai's original viral chocolate sensation, while enjoying traditional chai demonstrations by Project Chaiwala. | | OE45632 | |
| Session | Music Festivals Get Unreal: Creating Live AR Experiences | Austin Convention Center | Room 18CD | Panel | 10:00 | 11:00 | Experience the future of concert visuals with groundbreaking Broadcast FX and Virtual Production techniques powered by Epic Games' Unreal Engine featuring a stable of A-list artists. From AI-generated assets to real-time visuals and hybrid live + virtual performances, see how technology is redefining the concert experience. Get inspired and gain exclusive insights into the bold creative ideas and technical innovations blurring the boundaries between the digital and unreal. | Brian Frager, Jess Marley, Lauren Paul, Eric Wagliardo | PP153949 | ✓ |
| Session | Nature Responds: Exploring AI’s Role in Human Dialogue | Museum of the Future | Museum of the Future | Panel | 10:00 | 11:00 | Artificial intelligence has allowed us to study animals and nature from previously unimaginable perspectives. And we are only at the very beginning. Advancements in AI are expected to allow us to communicate with animals and to augment our senses, unlocking novel ways to connect to the natural world. In this session, explore the implications for how we relate to Mother Nature. Learn the exciting new ways in which technology can change our perceptions and interactions with our fellow inhabitants here on Earth. | Romie Kind, Brendan McGetrick, Brittany Solano | PP156185 | |
| Session | The Next 250 Years of America Meet Up | Hilton Austin Downtown | Room 412 | Meet Up | 10:00 | 11:00 | Join Dream.Org's CEO, Nisha Anand, and Chief People Officer, Rachel King, for an interactive mixer with bridge-builders to explore strategies for navigating today’s polarized world. Together, we’ll uncover sources of hope for renewed democracy in America and share actionable ways to find common ground in your community, family, and workplace. As the 250th anniversary of the Declaration of Independence approaches, Dream.Org will issue a call to action to help shape the next 250 years of the American experiment. Let’s reimagine what’s possible–together. | Nisha Anand, Rachel King | PP154510 | |
| Session | No Eulogy Necessary: What News and Media Can Teach Us All | Austin Convention Center | Room 8ABC | Panel | 10:00 | 11:00 | The internet was supposed to kill the media and publishing industry. So was social media. And tech. And now AI is too. But this so-called ‘dying’ industry has shown incredible resilience, leveraging technology and innovation to stay alive, and even thrive exponentially. News, media and publishing today offer a reflection and guide to what all modern businesses face — changes in technology, consumer behavior, revenue and monetization, and in cultivating talent. This panel will be led by a trio of media, editorial and digital leaders with more 20 years of experience across 200 newsrooms. | Jessica Giles, Mike Hofman, Mike Treff | PP149635 | ✓ |
| Activation | Olive & June Outpost | 2nd St & Trinity St | 2nd St & Trinity St | Activation | 10:00 | 17:00 | Saddle up! Olive & June is partnering with Rivian for a pop-up at SXSW, celebrating the Western-inspired Spring collection, Wild at Heart. Guests can enjoy games, free O&J goodies, giveaways, limited-edition merch, and first access to the all-new collection in the Rivian Gifting Van. Plus, the first 50 guests each day will receive an exclusive gift tote!
https://oliveandjune.com/pages/sxsw | | OE46150 | |
| Activation | Open House | Rivian Electric Roadhouse | Rivian Electric Roadhouse | Activation | 10:00 | 14:00 | Rivian’s Electric Roadhouse at SXSW 2025 is where adventure meets innovation. Join us as we explore the path toward an optimistic tomorrow, bringing together live music, thought-provoking panels and exclusive events. You’ll have the chance to get up close with Rivian’s all-electric trucks and SUVs — plus a few surprises. Step inside, connect with our community and book a drive experience. | | OE45547 | |
| Session | Out of This World: Building a Mobile Network on the Moon | Hilton Austin Downtown | Salon J | Presentation | 10:00 | 11:00 | Like shelter, food and life support, communications are crucial for future space exploration. Astronauts need communications to collect and analyze data, share information, and control operations. Cellular networks will lay the foundation for a future lunar or Martian internet. Looking toward a future space economy, Nokia Bell Labs is deploying the first cellular network on the Moon, as part of the IM-2 mission for NASA. The mission is complex, but the goal is simple - proving that the same technology that connects us on Earth meets the needs for future missions to the Moon and Mars. | Thierry E. Klein | PP153509 | ✓ |
| Special Event | Podcast Industry Stage at SXSW | Austin Convention Center | Ballroom B | Special Event | 10:00 | 17:00 | The Podcast Industry Stage at SXSW serves as a hub where creators, executives, and innovators come together to explore the latest business trends shaping podcasting. This stage offers a valuable opportunity in learning from industry leaders who can offer insights and connections to help navigate the evolving podcast landscape. | | OE45708 | |
| Session | Programming Mentor: Ulrich Schrauth (British Film Institute (BFI), VRHAM! Festival, UBS Digital Art Museum) | Austin Convention Center | Room 11B | Mentor Session | 10:00 | 11:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Funding/Artist Support, International, Programming, VR/XR Filmmaking, Publicity & Marketing, "Sales, Acquisitions, & Distribution". | Ulrich Schrauth | PP1147242 | |
| Session | The Promise of AI and Wearable Tech: Will it Lead to our Collective Wellbeing? | Austin Convention Center | Room 9ABC | Panel | 10:00 | 11:00 | Is AI and wearable tech an equitable, inclusive and accessible solution to our wellbeing and mental health? Wearable devices using AI technology are taking over the health and wellness industries. There is tremendous opportunity for the role of artificial intelligence to drive the future of our health and wellness, however consumer wearable technology, and their algorithms can be riddled with bias and perpetuate racial inequities. Does the growing market of AI and wearable tech contribute to our collective wellbeing or our collective oppression? | Rashmi Mullur, Rachael Stewart, Anusha Wijeyakumar, Adam Yamaguchi | PP148632 | ✓ |
| Session | Protect Kids Online: Changing the Future of Online Child Safety | Austin Marriott Downtown | Waller Ballroom D | Panel | 10:00 | 11:00 | The increase of online child sexual exploitation and abuse is a crisis that devastates the lives of children globally. Although tech tools exist, little has been done to implement and enforce them–until now. In May, Congress passed a landmark bill, The REPORT Act, the first piece of legislation in 2 decades, requiring Big Tech to better report crimes against children. It was a victory due in part to initiatives like ChildFund’s award-winning #TakeItDown. This panel examines the issue, progress, roadblocks, and the role public pressure campaigns make to ensure all children are safe online. | Jim Cole, Erin Kennedy, Danielle Lilly, Jenifer Willig | PP155110 | ✓ |
| Session | Prototyping the Future: Imagining the Future We Want | The Thompson Hotel Austin | Red River Ballroom | Panel | 10:00 | 11:00 | Check out all events Presented by “X, The Moonshot Factory.”
Join us for a conversation about radical innovation. These pioneers and problem-solvers will reveal how imagination and prototyping are some of our most powerful tools for tackling global challenges like transportation, energy, food security and human health. Recorded live for X's new Moonshot Podcast, this special session will explore how creativity, curiosity, and a maker's spirit can transform bold ideas into reality. | Dr. Catie Cuan, Adam Savage, Astro Teller, Nick Thompson
| PP156442 | ✓ |
| Session | Q&A Stage: Rob Signer and Sandeep Patel | Austin Convention Center | SXSW Expo - Q&A Stage - Exhibit Hall 2 | Presentation | 10:00 | 11:00 | The Q&A Stage is the ultimate destination for unscripted sessions with notable industry experts. This unique format allows registrants to engage directly with speakers, gaining insights and answers on a wide range of topics.
One of the foremost thought leaders in stem cell science, Dr. Robert A.J. Signer earned his Ph.D. in Cellular and Molecular Pathology at the University of California Los Angeles. Previously, he worked alongside Dr. Sean Morrison as a postdoctoral fellow at the University of Texas Southwestern Medical Center. He has published multiple high-profile papers in top-tier scientific journals, including Nature, Cell, eLife, Cell Stem Cell, Nature Cell Biology, Blood, and Genes and Development. Dr. Signer has been recognized with numerous prestigious awards, including the Janet Rowley Award from the International Society for Experimental Hematology and the Distinguished International Young Investigator Award in Stem Cell Research.
Sandeep Patel, PhD, is the former inaugural Director of BARDA’s Division of Research, Innovation, and Ventures (DRIVe), within the U.S. Dept. of Health & Human Services (HHS), where he built and led a team that managed over $700M in funding in translational sciences and early stage companies to enhance our preparedness for future health security threats. Previously, Sandeep was a key figure in the Immediate Office of the HHS Secretary, where he founded and led a public-private partnership, KidneyX, that catalyzed the development of breakthrough therapies for kidney disease. He also spearheaded the Presidential Advancing American Kidney Health Initiative, aimed at reforming the nation's organ transplant system, getting more patients off dialysis, and increasing focus to prevent kidney failure. He led HHS' program to use novel methods, including incentive prizes and crowdsourcing, to solve complex health problems across the family of HHS agencies. He is the recipient of the American Society of Nephrology's President's Medal, and a Secretary's Distinguished Service award. Prior to that he was a scientific analyst for Thomson Reuters, scientist for an SBIR-backed startup, and a Mirzayan Science and Technology Policy Fellow at the National Academy of Sciences. | Sandeep Patel, Rob Signer | PP1148386 | |
| Session | The Quest to Capture Carbon and Bend the Curve | Hilton Austin Downtown | Salon A | Panel | 10:00 | 11:00 | Carbon dioxide levels have been rising since the burning of fossil fuels began during the Industrial Revolution. This greenhouse gas is raising temperatures around the planet, altering the chemistry of our oceans, and destabilizing climate. New technologies are emerging to capture carbon and invent sustainable solutions to prevent worst-case scenarios. This panel will look at how scientists track carbon dioxide, the development of new tools designed to ‘bend the curve’ towards a more sustainable future, and the curiosity and collective action needed to get us there. | Ralph Keeling, Matthew Long, Janice Overbeck, Mina Zarabian | PP153186 | ✓ |
| Session | Reach a $20trn Market Using Inclusive Creative, Casting and Tech | JW Marriott | Salon FG | Panel | 10:00 | 11:00 | A deep dive into the world of disability-inclusive advertising. How can industry professionals, agencies, and brands take those first steps or develop their existing strategy to ensure their work is more inclusive? Disabled people and their families on a global scale are estimated to have spent over £16 trillion in 2023. This panel will develop your understanding of the ‘why’ and the ‘how,’ with a particular emphasis on professional collaboration and how working with those with lived experience creates the best outcomes. The panel will explore the complex ethical, creative, and business case for inclusive advertising and media. | Hanah Draper, Kelsey Lindell, Madison Tevlin, Laura Winson | PP151457 | ✓ |
| Session | Redefining Brand Experiences for a Sustainable Future | Marlow | Marlow | Panel | 10:00 | 11:00 | In an era where authenticity and sustainability are crucial, brands must evolve to align with younger generations' values. This panel features innovative agencies exploring how youth culture, a focus on sustainability and fearless creativity can drive brand success. Attendees will gain practical strategies, innovative ideas, and inspiration to build sustainable, impactful brand experience, challenging conventional thinking and offering fresh perspectives on the future of advertising and branding. | Mark Bambury, Jonny Boyle, Viv Chambers, Jane McDaid | PP156169 | |
| Session | The Rise of South Asian Talent & How the West Can Embrace It | Austin Convention Center | Room 18AB | Panel | 10:00 | 11:00 | South Asian talent is earning global recognition, blending originality with an authenticity that resonates universally. How can the Western music industry invest in and support this rising crossover sound?
This panel features industry agents, managers, and artists sharing strategies to introduce South Asian artists to Western audiences while honoring their cultural identity. The conversation will focus on promoting diverse talent, overcoming entry barriers, and offering advocacy and resources to ensure long-term success in the English-language music scene. | Umer Durrani, Gayathri Krishnan, Monika Varma Samtani, Jashima Wadehra | PP155424 | ✓ |
| Lounge | Rivian Recharge Lounge | Austin Convention Center | Main Hallway | Lounge | 10:00 | 17:00 | Escape the SXSW hustle and take some time for yourself at the Rivian Recharge Lounge in the Austin Convention Center. Discover the future of adventure, engage with our community wall, snap a photo at our backdrop and enjoy a relaxing space with charging stations for your devices.
We're located at 1E in the ACC, and open daily from 10am-5pm.
Come say hello and experience the spirit of adventure with Rivian at SXSW! | | OE45757 | |
| Session | Safe Prompting: Emerging Gen AI Best Practices for Creatives | Austin Convention Center | Room 6AB | Panel | 10:00 | 11:00 | This session will offer an overview into emerging AI responsibility measures for creatives looking to generative AI tools to supercharge creativity and productivity. Panelists will discuss best practices for using generative AI to create new content and for building their audiences and businesses online. We'll also dive into behind the scenes efforts on safeguards across platforms and share tips on how to use the tools responsibly (for example, when prompting, writing disclosures, and checking for accuracy) to build trustworthy content and keep audiences engaged. | Tamon George, Reena Jana, Laurie Keith, Madhulika Srikumar | PP153970 | ✓ |
| Session | SAG-AFTRA Low Budget Contracts Made Easy | Courtyard Marriott | Guadalupe | Workshop | 10:00 | 12:00 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
A great cast can help level up a low-budget indie film. But many filmmakers assume they can't afford to hire SAG-AFTRA actors. While going through the SAG-AFTRA signatory process may seem intimidating, SAGindie makes it easier by educating independent producers about the ins and outs of hiring professional actors for low-budget films. This workshop highlights the details of the various contracts SAG-AFTRA offers to low-budget films, de-mystifies the process of working with the union, and offers best practices for indie producers. | Darrien Michele Gipson, Colin McCormack | PP148900 | |
| Session | The Social Justice Promise of Psychedelic Decriminalization | JW Marriott | Room 203-204 | Panel | 10:00 | 11:00 | Across the nation, we’ve seen an exponential expansion in attempts to pass legislation to decriminalize certain drugs–most recently psychedelics. A recent analysis of US legislation related to psychedelics found that since 2019, 25 states have considered 74 psychedelic reform bills, 10 of which were successfully enacted. However, the criminal justice initiatives meant to repair the harms of prohibition have been a mixed bag. This panel will look at the complexities and pitfalls of successfully joining social justice efforts with drug policy reforms and how we can decriminalize psychedelics. | Ismail Ali, Diane Goldstein, Dominique Mendiola, Jason Ortiz | PP151735 | ✓ |
| Session | Storytelling with Impact: How K-Content and Technology Shape the Future of Entertainment | Austin Convention Center | SXSW Expo - Next Stage - Exhibit Hall 4 | Panel | 10:00 | 11:00 | Korean content, from K-dramas to live experiences, has captivated global audiences with its unique storytelling and innovative use of technology. As AI, XR, and emerging tech reshape entertainment, K-content leads this transformation. In this session, industry experts will explore how AI is changing content creation and audience experiences, the challenges of integrating these technologies into storytelling, and the lessons global industries can learn from Korea. We’ll also cover future trends, monetization opportunities beyond traditional platforms, and the ethical implications of using AI for virtual characters and immersive experiences. Join us for an insightful discussion on how K-content is shaping the future of entertainment. | Michael Hwang, YoungBeom Jeong, Ellie Lee, Sylvia Yang | PP156373 | ✓ |
| Activation | SXSW Bookstore | Austin Convention Center | Room 10C | Bookstore | 10:00 | 18:00 | Visit the SXSW bookstore to find published works by Conference and Festival participants and connect with fellow attendees. Be sure to check out the daily book signings schedule as well! Open daily, March 7 - 13. | | OE45610 | |
| Session | Through Astronaut Eyes: VR Propels Deep Space Exploration | Fairmont | Manchester A | Panel | 10:00 | 11:00 | Discover how cutting-edge virtual reality technology is revolutionizing deep space exploration. This panel will delve into the ways VR is being used at NASA to simulate and plan next-gen Artemis missions, design spacecraft, help ensure astronaut's safety, and more. Explore how VR is not just a tool but a transformative technology that is unlocking new frontiers, making the impossible achievable, and preparing humanity for its next giant leap. | Brett Montoya, Holly Ridings, Mark Vande Hei | PP152348 | ✓ |
| Activation | UK House: Where Innovation Meets Opportunity | Palm Door on Sixth | Palm Door on Sixth | Activation | 10:00 | 19:00 | Welcome to where innovation meets opportunity. Welcome to UK House.
At UK House we're bringing together the world's most innovative minds to spark ideas, forge partnerships, and shape the future of the creative economy.
Four days packed with immersive experiences, inspiring conversations, and endless networking opportunities.
Don’t miss the British Music Embassy every night from 8PM, featuring breakthrough UK artists across 8 nights.
Join us to engage, explore and be inspired by the future; now! | | OE46121 | |
| Session | Viruses as Medicine: Shaping the Frontier of Gene Therapy | JW Marriott | Salon D | Presentation | 10:00 | 11:00 | Viruses, nature’s most efficient killer, have claimed more lives than all wars combined. But what if we told you that today, we’re purposely injecting viruses into the bodies of the sick – to save their lives? Hear from a global pioneer in viral gene therapy and together we’ll delve into the groundbreaking innovations that blur science fiction with reality. Discover how viruses are being used to treat diseases previously considered untreatable and learn what’s in store for all of us in the near future. Join us and walk the line between magic and medicine. | Nicole Paulk | PP148051 | ✓ |
| Session | Weighing in on Weight Loss Medicine | JW Marriott | Salon BC | Panel | 10:00 | 11:00 | Many call it the wave of obesity drugs, but these treatments are here to stay. Worldwide, adult obesity has more than doubled since 1990 and continues to rise. Join us as we explore the future of obesity management beyond GLP-1 drugs. Discover innovative approaches designed to offer long-term weight management, with the potential to not only be effective but also convenient for patients. Learn from industry experts how these new solutions pave the way for safer, more sustainable weight loss. | Steffen-Sebastian Bolz, M.D., Ph.D., Punit Dhillon, Alice Park, Beverly Tchang, MD | PP153235 | ✓ |
| Session | Will Immersive Art Break Copyright? | JW Marriott | Salon 5 | CLE | 10:00 | 11:00 | Immersive art experiences, from Meow Wolf to teamLab, are transforming how audiences interact with creativity – but how does copyright law apply to art that moves, changes, and blends digital and physical worlds? This session unpacks the complexities of copyright in immersive, interactive art installations. Whether you’re an artist, creator, or industry professional, step into unknown worlds: join us for an eye-opening journey through the intersection of immersive art and law in today’s rapidly evolving landscape. | Ben Allison, Breanna Contreras | PP1148110 | |
| Session | Work Reimagined: Building Place-Based Ecosystems | Realtor.com Austin Tech Center | Realtor.com Austin HQ | Panel | 10:00 | 11:00 | The concept of place-based innovation ecosystems is gaining prominence as cities like Sydney strive to create vibrant tech hubs that can thrive in an era of hybrid and remote work. Come hear about Tech Central, anchored by Atlassian's new headquarters, and how it exemplifies this trend, aiming to establish Sydney as a global innovation center while adapting to evolving workplace dynamics. Explore this through the lens of concentrated talent and collaboration, hybrid work, and policy for innovation growth. | Richard Fifita, Stuart Kelly, Fenella Kernebone | PP156366 | |
| Special Event | Your Morning Coffee – Powered by Hootsuite | JW Marriott | 3rd Floor Prefunction | | 10:00 | 11:00 | Swoop by the JW Marriott for a caffeine boost from the Hootsuite team, fueling you for your next session and beyond. | | OE46225 | |
| Activation | Czech House @ SXSW 2025 | The Stay Put | The Stay Put | Activation | 10:30 | 23:00 | Experience the best of Czech innovation, business, and culture at Czech House @ SXSW 2025! Join us March 10-11 at the Stay Put on 73 Rainey Street for top Czech startups, networking, and live music. Highlights include the flagship Pitch Event, business networking and performances by badfocus (10/3 at 9:30 PM) & Aiko (11/3 at 6 PM), and special music performance by Czech Embassy' s Deputy Chief of Mission! Discover why the Czech Republic is a hub for creativity and technology. Don’t miss this unique fusion of innovation and culture!
For detailed program see our website: http://www.czhousesxsw.com | | OE45644 | |
| Activation | Czech House @ SXSW 2025 | The Stay Put | The Stay Put | Activation | 10:30 | 22:00 | Experience the best of Czech innovation, business, and culture at Czech House @ SXSW 2025! Join us March 10-11 at the Stay Put on 73 Rainey Street for top Czech startups, networking, and live music. Highlights include the flagship Pitch Event, business networking and performances by Aiko & The Bad Focus and more. Discover why the Czech Republic is a hub for creativity and technology. Don’t miss this unique fusion of innovation and culture!
http://www.czhousesxsw.com | | OE45536 | |
| Special Event | Fospha Presents: Cracking Brand x Performance Measurement | 98 San Jacinto Blvd | 98 San Jacinto Blvd | Special Event | 10:30 | 12:00 | Space is limited so registration is required – please see the below link to RSVP:
https://partiful.com/e/YEcm0QjX2j4iB9Di1t1m
The pendulum is swinging back—after years of chasing short-term performance, marketers are reinvesting in brand to sustain profitable growth, keep acquisition costs low, and avoid the performance marketing doom loop. But proving the impact of brand spend in a world built for last-click measurement remains a challenge.
In this session, we’ll share exclusive findings from our ongoing research into how to quantify brand impact with confidence. Drawing on real-world case studies and our advanced measurement approach, we’ll explore how leading indicators, predictive modeling, and advanced data visualization can help marketers track early signals, course-correct when messaging isn’t landing, and tie brand investment to real business outcomes. | | OE46253 | |
| Special Event | SXSW Pitch - Meet the Finalists | JW Marriott | Griffin Hall | Special Event | 10:30 | 12:30 | SXSW Pitch will present over 70 startups from around the globe on Saturday, March 8, and Sunday, March 9. Attend this special meet-up with finalists and alternates on Monday, March 10, to connect, learn from their entrepreneurial journey, and create exciting new opportunities for collaboration. This is an excellent chance for SXSW Attendees to engage with the startups and learn more about the exciting companies and teams featured at SXSW Pitch. | | OE45278 | |
| Screening | The Baltimorons | Alamo Lamar | Alamo Lamar 1 | Narrative Feature | 10:45 | 12:24 | After cracking a tooth on Christmas Eve, newly sober Cliff embarks on an unexpected May/December adventure through Baltimore with Didi, his emergency dentist. | Jay Duplass | FS18472 | |
| Screening | The Baltimorons | Alamo Lamar | Alamo Lamar 8 | Narrative Feature | 10:45 | 12:24 | After cracking a tooth on Christmas Eve, newly sober Cliff embarks on an unexpected May/December adventure through Baltimore with Didi, his emergency dentist. | Jay Duplass | FS18473 | |
| Lounge | Canadian Innovation Lounge - New Projects Daily | Fairmont | Primrose | Lounge | 11:00 | 18:00 | Explore the Canadian Innovation Lounge where featured experiences and products rotate daily. From AI-driven storytelling powered by a brain-computer interface to XR experiences for both at-home and out-of-home venues, and VR and AI solutions transforming learning and lifestyle—discover innovations shaping how we play, create, and live. Visit the Canadian Innovation Lounge to see new projects daily.
https://rdvcanada.ca/en/festivals/sxsw-2025/ | | OE45599 | |
| Activation | The Criterion Mobile Closet | Congress Street Closure | Congress Street Closure | Activation | 11:00 | 17:00 | Stocked with 1,000+ of the greatest films from around the world, the Criterion Collection Closet offers more cinematic inspiration per square foot than any other place on the planet. Filmmakers, stars, and creative luminaries come to Criterion to champion their favorite films in our popular Criterion Closet Picks series. In honor of our 40th anniversary, we’re taking the Closet on the road and opening the door to everyone. Come in, explore the collection, and make your own Closet video!
The Criterion Mobile Closet at SXSW | | OE45406 | |
| Screening | Forever We Are Young | Paramount Theatre | Paramount Theatre | Documentary Feature | 11:00 | 12:31 | Purchase Public Presale Tickets Here: "Forever We Are Young"
From Seoul to Los Angeles, Texas to Mexico City, BTS ARMY is everywhere. FOREVER WE ARE YOUNG dives into the passionate fandom that catapulted the K-pop band BTS into a global household name. We meet fans at a BTS-focused ReactorCon in Lewisville, Texas, a dance teacher in Seoul that only teaches BTS choreography, and fans who’ve been organizing since 2013 to help BTS conquer the charts. Defying the stereotypes of pop fans, ARMY has evolved into an intergenerational, culturally savvy, and politically active movement that is as diverse as the world itself. FWAY captures the powerful spirit of activism and collectivity that make ARMY a symbol of hope and unity in our ever-fractured world. | Grace Lee, Patty Ahn | FS18208 | |
| Screening | Holland | Hyatt Regency Austin | SXSW Film & TV Theater @ The Hyatt Regency | Narrative Feature | 11:00 | 12:48 | Purchase Public Presale Tickets Here: "Holland"
In this wildly unpredictable thriller, Nicole Kidman is the meticulous Nancy Vandergroot, a teacher and homemaker whose picture-perfect life with her community pillar husband and son in tulip-filled Holland, Michigan tumbles into a twisted tale. Nancy and her friendly colleague become suspicious of a secret, only to discover nothing in their lives is what it seems. | Mimi Cave | FS18344 | |
| Screening | I Really Love My Husband | Alamo Lamar | Alamo Lamar 6 | Narrative Feature | 11:00 | 12:19 | Just one year into her marriage, Teresa (she/her) hopes her honeymoon in the tropical paradise of Bocas del Toro, Panamá will be the pinnacle of her relationship thus far. Yet, upon arrival, her perception of her husband Drew (he/him) as a people-pleasing golden boy begins to push her to the edge. Stripped of the routines that barely sustain their newlywed bond and unwilling to confront her true feelings, Teresa becomes captivated by Paz (they/them), a free-spirited expat who manages their vacation rental. In an impulsive attempt to reignite their fading connection, Teresa suggests a wild way to spice up their marriage. | GG Hawkins | FS18501 | |
| Screening | I Really Love My Husband | Alamo Lamar | Alamo Lamar 5 | Narrative Feature | 11:00 | 12:19 | Just one year into her marriage, Teresa (she/her) hopes her honeymoon in the tropical paradise of Bocas del Toro, Panamá will be the pinnacle of her relationship thus far. Yet, upon arrival, her perception of her husband Drew (he/him) as a people-pleasing golden boy begins to push her to the edge. Stripped of the routines that barely sustain their newlywed bond and unwilling to confront her true feelings, Teresa becomes captivated by Paz (they/them), a free-spirited expat who manages their vacation rental. In an impulsive attempt to reignite their fading connection, Teresa suggests a wild way to spice up their marriage. | GG Hawkins | FS18496 | |
| Special Event | Live from the Rivian Electric Roadhouse, KCRW presents Morning Becomes Eclectic | Rivian Electric Roadhouse | Rivian Electric Roadhouse | Special Event | 11:00 | 14:00 | KCRW's signature music program, Morning Becomes Eclectic comes to the Rivian Electric Roadhouse for a special weeklong event. Hosted by Novena Carmel and featuring a thoughtfully curated mix of new releases, timeless classics, offbeat gems, live performances and candid artist interviews, this is an event you won't want to miss!
Check-in each day to see surprise guests while you enjoy freshly brewed coffee and snacks.
Space is limited. Admittance is on a first come, first serve capacity. | | OE45761 | |
| Activation | ON THE ROAD AGAIN - THE SX MERCH TRUCK IS BACK! | Congress Street Closure | Congress Street Closure | Activation | 11:00 | 18:30 | Hitting the asphalt again for the third year, the SXSW Merch Truck is rollin’ up around town bringing exclusive drops, limited-edition tees, and must-have swag straight to where all the fun is.
Bonus! - we sell music wristbands to get access to showcases happening right then and there.
Take a peek at the schedule of locations around town where you can grab official SXSW merch on the go.
Find the truck, grab the merch, thank us later! | | OE46064 | |
| Screening | Snow Leopard Sisters | Violet Crown Cinema | Violet Crown Cinema 3 | Documentary Feature | 11:00 | 12:33 | An unlikely friendship between two Indigenous women, set against a dramatic decline in the snow leopard population. When local conservationist Tshiring Lhamu Lama learns about a snow leopard killing a family’s entire goat herd, she returns home to convince the family not to kill the animal in retaliation. The family’s young daughter, Tenzin Bhuti Gurung, accepts an offer to apprentice with Tshiring to escape an arranged marriage, and the pair travel together across the spectacular Himalayan landscape in search of the mysterious snow leopard. Can they find their own voice amidst centuries-old patriarchy, and save snow leopards despite a conservation industry failing to deliver change? | Sonam Choekyi Lama, Ben Ayers, Andrew Lynch | FS18357 | |
| Screening | Snow Leopard Sisters | Violet Crown Cinema | Violet Crown Cinema 1 | Documentary Feature | 11:00 | 12:33 | An unlikely friendship between two Indigenous women, set against a dramatic decline in the snow leopard population. When local conservationist Tshiring Lhamu Lama learns about a snow leopard killing a family’s entire goat herd, she returns home to convince the family not to kill the animal in retaliation. The family’s young daughter, Tenzin Bhuti Gurung, accepts an offer to apprentice with Tshiring to escape an arranged marriage, and the pair travel together across the spectacular Himalayan landscape in search of the mysterious snow leopard. Can they find their own voice amidst centuries-old patriarchy, and save snow leopards despite a conservation industry failing to deliver change? | Sonam Choekyi Lama, Ben Ayers, Andrew Lynch | FS18356 | |
| Exhibition | SXSW XR Experience - Monday | Fairmont | Congressional Ballroom | Exhibition | 11:00 | 18:00 | Where the SXSW Film & TV Festival and Exhibitions meet, the SXSW XR Experience (March 9-11) will once again bring the most exciting creators working between technology and art to Austin.
Creators working in immersive art are constantly pushing the boundaries of how new technology can bring their work to life. Take a walk through cutting edge physical and virtual installations and find your next favorite artists in the XR Experience. | | OE45272 | |
| Screening | Texas Short Program | Rollins Theatre at The Long Center | Rollins Theatre at The Long Center | Shorts Program | 11:00 | 12:45 | Vibrant work filmed in, inspired by, or connected to the Lone Star State. | | FS18054 | |
| Screening | XR Experience Competition | Fairmont | Fairmont | XR Program | 11:00 | 18:00 | World premieres of mind bending immersive art. | | FS18839 | |
| Screening | XR Experience Spotlight | Fairmont | Fairmont | XR Program | 11:00 | 18:00 | Masterful immersive art from around the world. | | FS18844 | |
| Special Event | Zevia Pit Stop | SXSW Registrant Lounge | SXSW Registrant Lounge | | 11:00 | 19:00 | Join us in the Registrant Lounge at our Zevia Pit Stop! Refuel with the #1 better-for-you soda while you sip on new and fan favorite flavors. | | OE46252 | |
| Screening | $POSITIONS | Alamo Lamar | Alamo Lamar 2 | Narrative Feature | 11:15 | 12:52 | Blue-collar Midwesterner Mike Alvarado attempts to save his family from the throes of poverty by investing their savings into speculative cryptocurrencies. However, as his investment strategy decays into a full-blown gambling addiction, he sends his life into a nightmarish anxiety-inducing downward spiral, compromising his relationships with his girlfriend, his developmentally disabled brother, and his recovering addict cousin. A twitchy, hyper-contemporary comedy with equal doses of laughs and panic attacks. | Brandon Daley | FS18073 | |
| Screening | $POSITIONS | Alamo Lamar | Alamo Lamar 7 | Narrative Feature | 11:15 | 12:52 | Blue-collar Midwesterner Mike Alvarado attempts to save his family from the throes of poverty by investing their savings into speculative cryptocurrencies. However, as his investment strategy decays into a full-blown gambling addiction, he sends his life into a nightmarish anxiety-inducing downward spiral, compromising his relationships with his girlfriend, his developmentally disabled brother, and his recovering addict cousin. A twitchy, hyper-contemporary comedy with equal doses of laughs and panic attacks. | Brandon Daley | FS18074 | |
| Session | 3 Dangerous Mistakes Marketers Make with Today’s Consumers | JW Marriott | Salon E | Presentation | 11:30 | 12:30 | Today’s consumers are AI-assisted, fintech-enabled, and Amazon-empowered. Each of these has significant implications for marketing. Yet, science reveals these trends do not impact consumer buying behavior quite the way you might think.
Marketers who craft their messages leaning too far into these developments risk making 3 costly mistakes. Discover what they are, how to avoid them, and exactly what kind of messaging prompts buyer behavior today -- in this insightful, example-jammed presentation based on the latest behavioral economics research. | Nancy Harhut | PP148978 | ✓ |
| Session | The Amazon: The Intersection of AI, Health and Technology | JW Marriott | Salon BC | Panel | 11:30 | 12:30 | The Brazilian Amazon region, with around 28 million inhabitants and some of the lowest social development indices, has been suffering from the effects of global warming on the population's health. The most impacted are precisely those who contribute the least to climate change, especially riverine and Indigenous communities. We will show how climate justice challenges the region and how innovation and technology initiatives address this population profile. Some of the ongoing projects in the area may impact healthcare worldwide. | César Buenadicha, Marcia Castro, Sidney Klajner, Rachel Sibande | PP156015 | ✓ |
| Session | Art Not Evidence: Free Expression on Trial | Austin Convention Center | Room 9ABC | Panel | 11:30 | 12:30 | How do police and prosecutors misunderstand expression and misuse art? What harm does this do – and what can be done to fight back? Join an eye-opening, interactive panel of lawyers, artists, and journalists to explore the role of art and how legal systems treat (and mistreat) expression. A case study of The University of Manchester’s ‘Prosecuting Rap’ project will give you shocking real-life insight of how rap lyrics are used to label and convict young Black men, and the struggle against this injustice. Don’t miss this chance to dive into a vital conversation about art, justice, and identity! | John McAuliffe, Keir Monteith, Will Pritchard, Keisha Thompson | PP155989 | ✓ |
| Session | Authenticity in Action: Unique Ways Artists Can Market Music | Austin Convention Center | Room 18AB | Panel | 11:30 | 12:30 | Authenticity is the cornerstone of a great brand, so who says the music biz has to solely make music the centerpiece in promo? Passive listening is becoming more accepted and artists are using new avenues to market music without being too salesy. From fashion and dance to food and films – to happiness, helicopters and hippos (wtf?)…there are countless creative ways to make music more engaging for audiences, which adds up for our business. Join us as we feature innovative ideas & platforms using unconventional methods to showcase and sell music from the daily passions of those who created it. | Joe Aboud, Melanie McClain, Monica Seetharam, Sydney Wiklund | PP153554 | ✓ |
| Session | Beyond Human-Centered: A New Experience Design Framework | JW Marriott | Salon 7 | Presentation | 11:30 | 12:30 | Human-Centered Design (HCD) falls short in an era of AI, XR, and autonomous agents. Experience design, both IRL and URL, is inherently participatory, yet established hierarchies enforce power, with chatbots often deemed more "useful" than "median humans". Drawing from Posthumanism and lived experience, I’ll challenge conventional HCD principles and present a framework that de-centers the human, addresses the "enshitification" of tech and society and offers a more inclusive, sustainable design approach that considers all "things" to reshape design thinking for a more interconnected future. | Malcolm Ché | PP152400 | ✓ |
| Session | Breakthrough Addiction with Psychedelics | JW Marriott | Room 203-204 | Panel | 11:30 | 12:30 | Addiction is a worldwide crisis with few effective solutions. Psychedelics are currently being researched as a breakthrough therapy for addiction. Learn from a panel of experts who have used psychedelics to transform out of their own addictions, and now guide others to access their own healing. This transformative discussion will explore opportunities, challenges, and what you need to know about the pivotal role of psychedelics as addiction treatments catalyzing change. Our focus is combating stigma, redefining recovery, and creating community amongst those struggling and pursuing change. | Kevin Franciotti, Zach Leary, Danielle Nova, Marlena Robbins | PP146783 | ✓ |
| Session | Building Safe Connections: AI Companions & Responsible Design | Marlow | Marlow | Panel | 11:30 | 12:30 | AI companions are reshaping how humans connect with technology, as users (including children) increasingly turn to these systems for social connection, emotional support, and even romance. While potentially addressing issues such as loneliness, accessibility, and mental health, these technologies also raise concerns about over-reliance, data privacy, and emotional manipulation. This panel will explore the current and future landscape of AI companions, highlighting innovations, market trends, and policy issues surrounding safety, privacy, and trust. | Carlos Calva, Camille Carlton, Giulia Geneletti, Susan Leavy | PP156343 | |
| Session | Byte by Byte: Decoding AI’s Impact on Journalism | Hilton Austin Downtown | Salon C | Panel | 11:30 | 12:30 | Generative AI is already reshaping how we consume information. As the media landscape transforms, news organizations are harnessing the power of generative AI and machine learning. Join us for lightning talks by three journalists who are pioneering how their newsrooms are exploring AI, including for making journalism more accessible, scaling investigative reporting projects and improving editorial workflows in ethical and responsible ways. | Rubina Fillion, Aimee Rinehart, Elin Wieslander | PP148805 | ✓ |
| Session | Changing The Tune On Streaming Pay: Are New Models Working? | Austin Convention Center | Room 18CD | Panel | 11:30 | 12:30 | Music streaming remuneration has entered a phase of transition, with Spotify, Apple Music and Deezer rolling out new measures to drive royalties towards professional artists and prevent bad actors from fraudulently gaming the system.
One year on, this panel will evaluate how minimum thresholds for payment, spatial audio bonuses, capping user monetization and demonetizing functional music have impacted revenue for rightsholders. It will also explore how these compensation models are influencing release strategies, and what other innovations might be necessary to further improve remuneration. | David Atkinson, Bronwyn Ford, Steve Kline, Thomas Maxwell | PP146958 | ✓ |
| Session | China to the World: The Sounds of Tomorrow | Rivian Park | Rivian Park | Panel | 11:30 | 12:30 | As one of the world’s fastest-growing music markets, China has seen an increasing number of its artists and musical works gain international presence. What position does Chinese pop music hold in the global market? How can Eastern and Western cultural elements be fused in songwriting to resonate with audiences from diverse cultural backgrounds? In this panel, artists and industry professionals representing varied cultural perspectives will address these topics, giving their cutting-edge insights and unique viewpoints. | Stefanie Henning, Brittany Li, Tia Ray, Mike Van | PP1148432 | |
| Session | Cultural Collision: Erupting Trends in Music & Gaming | Fairmont | Manchester GG | Panel | 11:30 | 12:30 | Explore how the enthralling intersection of music and gaming is reshaping interactive entertainment, enhancing community engagement, and driving new cultural trends. Gain insights on how these evolving trends are fostering a more inclusive and vibrant cultural landscape, paving the way for a future where entertainment is more immersive and interconnected than ever before. | Anthony Alexander, Gavi Chavez, Ryan Johnson, Clinton Sparks | PP155828 | ✓ |
| Session | Data Surveillance and Cold War Tactics in Today's World | Austin Convention Center | Room 13AB | Panel | 11:30 | 12:30 | Check out the documentary feature, “The Spies Among Us.”
Before the digital revolution, East Germany built the largest surveillance state ever known using hundreds of thousands of informants. The goal was to root out political dissent. The effect on its society was chilling and still haunts Germany 35 years later. These same Cold-War-era tactics are at play today, now supercharged by our interconnected digital world. Lucia Moses, Senior Correspondent at Business Insider, joins the filmmakers of THE SPIES AMONG US and the film's main subject, Peter Keup to discuss how the film's investigation acts as a warning of what's at stake for societies today. | Jamie Coughlin Silverman, Peter Keup, Lucia Moses, Gabriel Silverman | PP1148124 | ✓ |
| Session | Defining Creative Freedom: Building a Business Without Sacrificing Vision | Austin Convention Center | Room 5ABC | Fireside Chat | 11:30 | 12:30 | In this session, Paige Fitzgerald, the Chief Operating Officer of Patreon, will be joined by Joshua Fields Millburn, best-selling author, Emmy-nominated Netflix filmmaker, podcaster, and Patreon creator, to delve into the opportunities and the challenges that come with a rapidly changing creator economy. Drawing from Patreon's proprietary State of Create report, Paige and Joshua will examine early signals for what’s next for creators and the businesses built to support them. | Joshua Fields Millburn, Paige Fitzgerald | PP155453 | ✓ |
| Session | DocLab Showcase: Tech vs Art vs Reality | Fairmont | Manchester B | Presentation | 11:30 | 12:30 | How can tech art surprise and connect us to physical reality, instead of just feeding us endless algorithmic distractions? How can radical immersive and interactive experiences reach audiences and grow into new artforms? IDFA DocLab presents the findings of its R&D program in collaboration with MIT and XR artists all over the world. Speakers: Emmy-award winning Tamara Shogaolu pushing the boundaries of AR, fulldome and AI; IDFA DocLab founder/curator Caspar Sonnen and Martijn de Waal (Centre of Expertise Creative Innovation) specializing in the role of digital media in democratic societies. | Martijn De Waal, Tamara Shogaolu, Caspar Sonnen | PP1148412 | ✓ |
| Session | Does Your Delivery Person Know You Better Than Your SO? | JW Marriott | Salon 3-4 | Panel | 11:30 | 12:30 | In the years since the pandemic, consumer shopping behavior has evolved from wholly brick and mortar to omnichannel. This shift in everything from the way we shop, to the way we cook, has opened new opportunities for brands to leverage their technology and innovation to create a frictionless experience and unlock massive consumer benefits. | Sara Fischer, Laura Jones, Joy Robins | PP153181 | ✓ |
| Session | Dr. Angela Jackson Book Signing | Austin Convention Center | Room 10C | Book Signing | 11:30 | 11:55 | Dr. Angela Jackson will be signing copies of “The Win-Win Workplace: How Thriving Employees Drive Bottom-Line Success" at the SXSW Bookstore. | Angela Jackson | PP1148323 | |
| Session | Ensuring the Future of Women-Led Innovation | Hilton Austin Downtown | Salon F | Fireside Chat | 11:30 | 12:30 | The tech industry is experiencing unprecedented growth and while female founders have made significant strides, the gender gap in leadership and funding persists. Through candid conversation and analysis, Bonnie Rosen, GM of the Disney Accelerator and Jessica Powell, Founder of AudioShake will discuss how they’ve built successful tech startups and the challenges they’ve faced along the way. Offering insights into securing funding, building high-growth companies, and navigating the complex world of entrepreneurship. | Jessica Powell, Bonnie Rosen | PP155841 | |
| Session | The Evolution of the Middle Eastern Music Market | The LINE | Onyx Ballroom 1/2/3/4 | Panel | 11:30 | 12:30 | Examining how emerging markets can leapfrog traditional music hubs through attention to authenticity, technology, creativity, and community-building, this panel focusses on the recent transformation and growth of the Saudi Arabian music landscape through the creation of a layered infrastructure of festivals, venues, conferencing, music education and music media, enabling Saudi artists to connect with their Western peers and audiences while maintaining their cultural authenticity. | Nada Alhelabi, Matthew Dicks, Andrew Watt | PP156497 | ✓ |
| Session | Featured Session: “Me Time With You” with Kyle MacLachlan | Austin Convention Center | Ballroom EF | Featured Session | 11:30 | 12:30 | Kyle MacLachlan is an actor, podcaster, winemaker, and internet sensation whose career spans over four decades, marked by an array of distinctive roles across television, film, and voice work.
A native of Yakima, Washington, MacLachlan made his screen debut in David Lynch directed projects DUNE (1984), BLUE VELVET (1986), and TWIN PEAKS (1990) — where his role as FBI Special Agent Dale Cooper cemented him in the pop culture lexicon and for which he received two Emmy nominations and a Golden Globe Award.
Working with some of cinema’s most celebrated directors, MacLachlan has had the opportunity to bring a wide range of characters to life in THE DOORS (1991), THE FLINTSTONES (1994), SHOWGIRLS (1995), INSIDE OUT (2015), CONFESS, FLETCH (2022), INSIDE OUT 2 (2024), and BLINK TWICE (2024).
Kyle’s television credits include SEX & THE CITY (2002), DESPERATE HOUSEWIVES (2004), HOW I MET YOUR MOTHER (2010), PORTLANDIA (2011), returning to the role of Agent Cooper in the revival of TWIN PEAKS (2017), ATLANTIC CROSSING (2021), JOE VS. CAROLE (2022), the highly-acclaimed Amazon Prime Video series FALLOUT (2024), and the upcoming comedy OVERCOMPENSATING (2025).
Beyond acting, the ever-restless MacLachlan is ambitiously expanding his storytelling prowess by producing his own roster of projects across film, TV, audio, and social media — launching his award-winning VARNAMTOWN podcast with Epic Magazine (2024), and several forthcoming and highly-anticipated projects. In 2024, Kyle reinvented himself on social media as a Gen-Z darling via his viral clips that sparked connections with notable names such as Charli XCX, Lorde, and Benito Skinner.
When not on screen or in front of a microphone, Kyle combines process, patience, and creativity as the proud proprietor of his own wine label, PURSUED BY BEAR, produced in Washington State and extremely well-regarded by wine aficionados around the world.
Of all the roles he has had the privilege to take on, Kyle is most proud to be a husband to his wife, Desiree, a father to their son, Callum, and a dog dad to Bailey and Elvis. | Jenni Kaye, Kyle MacLachlan | PP1148433 | ✓ |
| Session | Featured Session: All You Need to Know About the Music Business: Right Now | Austin Convention Center | Room 16AB | Featured Session | 11:30 | 12:30 | Why do artists today have more power than ever before in history? How have global streaming platforms and distribution reshaped business for artists in music? How have the million-dollar sales of artists' catalogs impacted the music business?
This fireside chat will explore the current state of the business from traditional record and publishing deals to the latest cutting edge of AI. Join the conversation and learn All You Need to Know About the Music Business right now! | David De Cristofaro, Donald Passman | PP1146916 | ✓ |
| Session | Featured Session: How Not to Screw up an AI Transformation While Shaping the Future of your Company | Austin Convention Center | Ballroom D | Featured Session | 11:30 | 12:30 | 87% of AI transformations fail, because most organizations approach this new technological paradigm the same way we did the last one. Looking at the future through the lenses of the past is a one way ticket to frustration and failed efforts. In this session, Ian will share hard won wisdom about why and how this time is different, and how teams and organizations can increase their odds of success at achieving the promised value of generative AI, and what the future paradigms of of work look like when we contructs teams and organizations with AI in mind. It's anything but business as usual. Attendees will come away with a concrete vision of the new possibilities AI-powered teams can achieve, and a practical map to get there. | Ian Beacraft | PP1146653 | ✓ |
| Session | Featured Session: Love Your Tricky Brain and Unlock Your Greatest Leadership Gifts | Hilton Austin Downtown | Salon H | Featured Session | 11:30 | 12:30 | After decades of research and thousands of hours of interviews, Morra Aarons-Mele discovered something unexpected: Many driven and successful people struggle secretly with their mental health. Maybe anxiety is your most loyal companion and your worst enemy. Maybe you’re neurodivergent, managing ADD or a brain that just works differently, and you’re feeling stuck. Maybe you feel like you need to hide who you really are at work. This session will help you learn to love your tricky brain and discover how to turn your perceived leadership weak spots into your greatest source of empathy, authenticity, and impact. The anxieties, the challenges, the emotional sensitivities that you've spent years trying to suppress are actually your competitive advantage - your hidden superpowers! | Morra Aarons-Mele | PP1146824 | ✓ |
| Session | Featured Speaker Connect: Neil Redding | | | Speaker Connects | 11:30 | 12:30 | Speaker Connects are an opportunity to join a limited number of attendees for an intimate discussion with SXSW Speakers. Come brainstorm new ideas and engage in conversation in this unique format. Advance sign-up is required and will be limited to primary access only. An RSVP does not guarantee a spot for this Speaker Connect session. If selected to participate you will receive a confirmation via email. In order to RSVP, please log into schedule.sxsw.com with your registration linked.
By skillfully connecting the possible with the practical, Neil Redding is a Near Futurist and Innovation Architect with 30+ years of experience unlocking the transformative power of emerging technologies. A sought-after keynote speaker at SXSW, Building the Future, and AWE, and at corporate events for Meta, Microsoft, and more, Neil inspires audiences with the reality-shifting capabilities of AI and spatial computing for activating pragmatic interpersonal and business value. Through his boutique consultancy Redding Futures and previous roles, Neil has worked with world-class brands including Visa, Nike, Apple, and Verizon to distill these continually emerging possibilities, applying ecosystem-centered design to unlock sustainable growth, resilience, and transformative business opportunity. | Neil Redding | PP1148211 | |
| Session | Financial Services Futures (Elective Class) | Austin Marriott Downtown | Waterloo Ballroom 4-6 | Presentation | 11:30 | 12:30 | Part of a Multi-day Foresight Master Class Series and Exclusive Certification Opportunity from Amy Webb, her team at the Future Today Institute (FTI), and SXSW. Learn more here.
The financial industry faces a unique balancing act—managing risk while driving growth. This session dives into how strategic foresight can help navigate this complexity, enabling organizations to anticipate trends, overcome challenges, and design impactful, future-ready strategies. In this session, you'll explore tools and frameworks tailored to financial services (banking, digital payments, insurance), with real-world examples that showcase how to create innovative products, adapt to shifting customer needs, and mitigate risks in a rapidly evolving landscape. Learn the unique challenges of operationalizing foresight in this high-stakes industry and gain actionable insights to demonstrate its value and make it work in practice. Don’t miss this essential guide to shaping the future of finance. Attendees will be eligible for a Credential if they attend two of the three Core classes and one Elective class. | Nick Bartlett | PP1147529 | ✓ |
| Session | From Ideas to Impact: How Entrepreneurs Can Tap Policy & Philanthropy to Scale Change | Austin Marriott Downtown | Waller Ballroom EF | Presentation | 11:30 | 12:30 | In today’s climate crisis, big ideas aren’t enough—they need the right tools to scale. Join Michael Sheldrick, co-founder of Global Citizen and author of From Ideas to Impact: A Playbook for Influencing and Implementing Change in a Divided World (Wiley: 2024), as he reveals how climate entrepreneurs can unlock policy levers and philanthropic capital to drive real-world change.
From climate tech to just transition, Michael shares practical strategies for navigating government incentives, forging high-impact partnerships, and mobilizing funding beyond traditional funding models. Whether you're a founder, investor, or changemaker, this session will equip you with actionable insights to turn your mission into measurable impact. | Michael Sheldrick | PP1148387 | ✓ |
| Session | From Screen to Mic: Transitioning from TV to Podcasting | Austin Convention Center | Ballroom B | Panel | 11:30 | 12:30 | Jason Bateman, Julia Louis-Dreyfus, Conan O'Brien & many other TV stars have successfully joined the podcast industry in recent years. What inspired these TV icons to explore this new medium?
Two accomplished television personalities, Wayne Brady & Jonathan Mangum (Whose Line Is It Anyway?, Let’s Make a Deal), just launched their first podcast. They’re joined by CAA Podcast Agent Arlen Papazian & Headgum’s VP of Content, Kaiti Moos, to discuss why they picked up the mic. Learn how they’re exploring this audio medium, leveraging their fan bases & navigating the dynamic podcasting landscape. | Wayne Brady, Jonathan Mangum, Kaiti Moos, Arlen Papazian | PP151208 | ✓ |
| Session | Future-Proof Leadership: What Leaders & Execs Need to Know Next | Realtor.com Austin Tech Center | Realtor.com Austin HQ | Panel | 11:30 | 12:30 | The next 10 years will be the most disorienting of your career. They could also become the most impactful. The 2025 Skills what leaders need to know next, and how you can make the most of the decade ahead. We will step you through the five messy shifts shaping our world— including the challenges and opportunities these shifts bring. We will bring you wisdom and insights drawn from conversations with more than 70 Australian and global leaders and executives, from heads of government to head chefs. We will cover the 36 skills you’ll need to lead through the next decade. | Simon Cahill, Emily Craven, Sandra Peter, Kai Riemer | PP156365 | |
| Session | The Gen Z Boomer Millennial Showdown | Austin Marriott Downtown | Waller Ballroom AB | Panel | 11:30 | 12:30 | Gen Z is entitled and uninterested in work, boomers are out of touch and hoarding all the money and millennials are crying over spilled avocado toast. This is the generational type-casting that plagues our society. In Edelman’s study of generational influence we find that these stereotypes lead marketers to not only misunderstand, but at times completely overlook our culture's greatest source of influential and economic power. Join representatives from each generation as they go toe to toe, dispelling myths about their age group, and disclosing what they really want from brands. | Jackie Cooper, Gabe Gomez, Mathew Knowles, Kelsey Russell | PP151447 | ✓ |
| Session | Geopolitical Cyber Threats to Our Water, Electricity & Fuel | Hilton Austin Downtown | Salon J | Presentation | 11:30 | 12:30 | As geopolitical tensions rise, we’re beginning to see our local water, electricity, and fuel targeted by cyberthreats that in past years were limited to countries at war. Case in point: in the past year cyberattacks linked to international conflicts impacted community water in Texas, Kansas, and Pennsylvania. Attacks can come from sophisticated state actors and now we’ve seen the first successful “hacktivist” attack on US critical infrastructure. These attacks can disrupt populations and threaten health and life. This session explores the threat and what our communities can do. | Robert M. Lee | PP147442 | ✓ |
| Session | Global Infrastructure is Stressed. Can Open Data Save It? | Austin Convention Center | SXSW Expo - Next Stage - Exhibit Hall 4 | Fireside Chat | 11:30 | 12:30 | Population growth, climate change, funding gaps and labor shortages are placing unprecedented demands on organizations that design, build and operate infrastructure. That demand has accelerated the digitalization of work carried out to create and maintain roads, railways, electric grids and other infrastructure. It’s also placed sharp focus on the need to freely move massive amounts across countless stakeholders throughout the long lifespan of an infrastructure asset. Join us to learn about the important role that an open data ecosystem plays in ensuring reliable and resilient infrastructure. | Greg Demchak, Lynton Sutton | PP155998 | ✓ |
| Screening | Glorious Summer | Violet Crown Cinema | Violet Crown Cinema 4 | Narrative Feature | 11:30 | 13:00 | A sun-drenched Renaissance palace. Three women exist in an airy state of suspension, a liminal, responsibility-free bubble, where summer never ends. An enigmatic system fulfills all their needs - providing food, entertainment and a daily routine focused on wellness affirmations. There’s just one rule: they are forbidden to cross the surrounding wall. Soon, cracks begin to appear in this idyllic picture: using a "touch language” - as some things can't be said out loud, secretly practicing how to die, which is supposed to be their ticket to "another place". Long-suppressed anger and a desperate need to escape emerge. Will the girls, raised in perpetual immaturity, be able to overcome the fear? | Helena Ganjalyan, Bartosz Szpak | FS18190 | |
| Screening | Glorious Summer | Violet Crown Cinema | Violet Crown Cinema 2 | Narrative Feature | 11:30 | 13:00 | A sun-drenched Renaissance palace. Three women exist in an airy state of suspension, a liminal, responsibility-free bubble, where summer never ends. An enigmatic system fulfills all their needs - providing food, entertainment and a daily routine focused on wellness affirmations. There’s just one rule: they are forbidden to cross the surrounding wall. Soon, cracks begin to appear in this idyllic picture: using a "touch language” - as some things can't be said out loud, secretly practicing how to die, which is supposed to be their ticket to "another place". Long-suppressed anger and a desperate need to escape emerge. Will the girls, raised in perpetual immaturity, be able to overcome the fear? | Helena Ganjalyan, Bartosz Szpak | FS18189 | |
| Session | Guiding the Gavel: Evolving Legal Leadership | JW Marriott | Salon 5 | CLE | 11:30 | 12:30 | As the legal industry undergoes significant transformation, law firm leaders must adopt innovative strategies to enhance their practice’s value and ensure successful transitions. This session explores effective methods for increasing law firm valuations and preparing for smooth exits in a changing market. Attendees will gain insights into essential valuation metrics, strategic planning for succession and sales, and current trends in law firm acquisitions. Additionally, the discussion will highlight the importance of integrating technology and data systems to streamline operations, improve client services, and make firms more attractive to potential buyers and successors. Whether you are looking to scale your practice, attract investment, or plan an exit strategy, this session provides practical guidance to build a resilient and valuable law firm positioned for long-term success. | Tom Lenfestey | PP1146599 | |
| Session | Hindsight to Foresight: Indigenous Wisdom for the Future | Museum of the Future | Museum of the Future | Panel | 11:30 | 12:30 | It’s obvious that learning from the past is critical to survive our collective future. Indigenous peoples are some of the world’s best keepers of intergenerational knowledge, yet often do not play a central role in guiding decision-making or scenario planning at a non-local level. This session will explore the possibilities of integrating indigenous knowledge with the foresight process. | Alwud Alfalasi, Samantha Matters, Emily Sharp | PP156247 | |
| Session | How To Leverage Digital Tools to Become An Empowered Patient | Austin Convention Center | SXSW Expo - Podcast Lounge - Exhibit Hall 3 | Podcast | 11:30 | 12:30 | Over the last five years, the healthcare industry has witnessed an explosive surge in digital health services, revolutionizing the way we access medical care. Patients today are taking charge of their health journey by using different digital avenues to stay on top of their preventative screenings, implement dietary and lifestyle changes, access mental health resources, and so much more.
This panel will feature a holistic conversation between patient advocates and industry leaders from Noom, Thrive, and Pfizer. We’ll dive into the potential power of artificial intelligence and the anticipated transformation in personalized health plans. We’ll share real-world examples that highlight how to make patients feel empowered and shape the future of healthcare. | Stephanie Agresta, Karin Bilich, Lidia Fonseca, MT Grant | PP156296 | |
| Session | HR and HRTech Professionals Meet Up | Hilton Austin Downtown | Room 412 | Meet Up | 11:30 | 12:30 | Industries are transforming at varying speeds due to AI and new technologies, reshaping work and creating new professions. The job market's generational diversity adds complexity to people management. HR faces pressure to be strategic, manage recruitment, address multi-generational dynamics, and optimize processes. This meet up offers CHROs, HR professionals, business leaders, and entrepreneurs a unique opportunity to connect, engage in meaningful discussions, and discover solutions for modern organizational challenges. It's a chance to be part of a collective effort to shape the future of work. | Rebecca Apostoli, Tiago Pereira | PP146975 | |
| Session | Latin Founders & Investors Meet Up | Hilton Austin Downtown | Room 406 | Meet Up | 11:30 | 12:30 | This meet up is for Latin founders, investors, innovators, and visionaries to come together to celebrate their cultural heritage and share their entrepreneurial journeys. | George Munguia, Horacio Rodriguez Rilo | PP1146934 | |
| Session | LEAD BIGGER: The Power of Inclusion - from (Gen) X to Z | Austin Convention Center | Room 10AB | Book Reading | 11:30 | 12:30 | For generations, we’ve been told to “think bigger”– it’s now time to “lead bigger”. In a world that’s become more interconnected yet polarized, inclusion has been overly politicized and misunderstood. We need a new approach to inclusive leadership that goes beyond DEI, harnessing its power for innovation and growth for everyone.
National best-selling author, executive trailblazer, and proud mom, Anne Chow reframes inclusion the required leadership competency of the modern world. Building on key topics from her book, Anne and her daughter, Camryn, engage in a robust dialogue to help all leaders widen their perspectives to lead bigger in their own careers and lives. | Anne Chow, Camryn Moore | PP148464 | ✓ |
| Session | The Lying Epidemic in Politics & How We Might Cure It | Austin Marriott Downtown | Waller Ballroom D | Fireside Chat | 11:30 | 12:30 | A frank conversation about how and why politicians lie and how we might change their behavior, with two experts on the subject: Bill Adair, the Pulitzer-winning author of the new book "Beyond the Big Lie," and Nina Jankowicz, a globally recognized expert on disinformation who was the target of many lies when she headed the Biden administration's Disinformation Governance Board. They will discuss the epidemic of political lying, the consequences for targets like Jankowicz, and how we could change the ecosystem so politicians have fewer incentives to lie. | Bill Adair, Nina Jankowicz | PP150464 | ✓ |
| Session | Mentor Session: Angela V. Harris (2638 Management Group, LLC) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in "Diversity, Equity & Inclusion", Future of Work, Entrepreneurship. | Angela V. Harris | PP1147139 | |
| Session | Mentor Session: David Aktary (AktaryTech / Keccak Capital) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Blockchain & Cryptocurrency, Coding, Entrepreneurship. | David Aktary | PP1147174 | |
| Session | Mentor Session: Desmond Wiggan Jr. (BatteryXchange) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Business Development, Entrepreneurship, Energy. | Desmond Wiggan Jr. | PP1147153 | |
| Session | Mentor Session: Eric Krueger (Meta) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in XR, Storytelling, Immersive Technology, Game Development, Content Strategy/Production. | Eric Krueger | PP1147132 | |
| Session | Mentor Session: Fredrik Syversen (IKT Norge) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Artificial Intelligence/Machine Learning, Blockchain & Cryptocurrency, Business Development, Energy, Entrepreneurship, Ethics, Storytelling, Sustainability. | Fredrik Syversen | PP1147450 | |
| Session | Mentor Session: Kristin Anderssen (Make-A-Wish Foundation Norway) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, Nonprofits, Policy, Business Development. | Kristin Anderssen | PP1147393 | |
| Session | Mentor Session: Linda Le | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, "Diversity, Equity & Inclusion", Future of Work. | Linda Le | PP1147791 | |
| Session | Mentor Session: Maytal Dahan (Texas Advanced Computing Center, The University of Texas at Austin) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Coding, Future of Work, Data Science, Artificial Intelligence/Machine Learning. | Maytal Dahan | PP1147159 | |
| Session | Mentor Session: Rachel Hsu (Rachel H International) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in "Diversity, Equity & Inclusion", Entrepreneurship, Marketing/Advertising/PR. | Rachel Hsu | PP1147638 | |
| Session | Mentor Session: Scott Issen (Future Founders) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, Nonprofits. | Scott Issen | PP1147448 | |
| Session | Mentor Session: Timothy Dunkin (Blodwen Audrey) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Marketing/Advertising/PR, Entrepreneurship, Business Development. | Timothy Dunkin | PP1147062 | |
| Session | Molding IP Into Cinematic Experiences For Virtual Reality | Fairmont | Manchester A | Panel | 11:30 | 12:30 | What constitutes a “good” story may vary from one medium to the next, but it can be an entirely different beast when the viewer becomes an active participant in the narrative. Join a panel of industry experts to discuss how they elevate the adaptation of licensed IPs or the creation of original content into cinematic adventures only achievable within virtual reality. Panelists will delve into how intentional approaches to game design, such as environments, worldbuilding, and level design, are key to delivering memorable and thrilling experiences that make players forget they’re in a headset. | Patrick Curry, Paul Raphael, Andrea Silvers, Rodrigo Terra | PP148029 | ✓ |
| Session | Occupation-Centered Design: Unlocking Inclusive Experiences | JW Marriott | Salon 6 | Panel | 11:30 | 12:30 | Occupational science provides crucial insights on human capabilities, diverse needs, and environmental impacts required for inclusive design. This presentation explores the transformative power of collaboration between Occupational Therapists (OTs) and designers. By leveraging OTs' expertise in occupational science, systems thinking, and diverse client experience, we can create spaces and products that facilitate our meaningful engagement in activities that contribute to our well-being. | Soyoung Esther Bae, OTD, OTR/L, CPACC, Dawn Heiderscheidt OTR/L, ECHM, CHAMP, CAPS, Francisco Lasta, OTR/L, Assoc. AIA, Patricia Motus, OTR/L, RYT | PP146632 | ✓ |
| Session | Open Source AI Safety: A Chat with Meta's Ella Irwin | Hilton Austin Downtown | Salon DE | Fireside Chat | 11:30 | 12:30 | With the rise of generative-AI, tech companies have had to grapple with new challenges - how to design safe open source AI models, how to encourage creativity while also being transparent about AI-generated content, and how to quickly respond to issues once they’re detected. This discussion will cover various AI trust topics, and how major tech companies like Meta are working to balance creating the most useful tools while addressing consumer and public concerns. | Benjamin Goggin, Ella Irwin | PP151322 | ✓ |
| Session | Podcasting in 2025: Building Shows That Extend Beyond Audio | Austin Convention Center | Room 6AB | Panel | 11:30 | 12:30 | As the lines between social, audio, and video platforms continue to blur, creators have more opportunities than ever when it comes to building podcasts and shows that reach audiences everywhere they consume content. Hear from three top podcast executives about the rapid evolution of podcasting, how creators and media brands are engaging audiences in new ways, and how they are expanding their business models to build franchises that extend beyond audio. | Ray Chao, Ben Davis, Paige Port, Anne Steele | PP151837 | ✓ |
| Session | 'Prof G Markets' Live with Scott Galloway and Ed Elson | Austin Convention Center | Ballroom A | Podcast | 11:30 | 12:30 | Check out all events Presented by “Vox Media.”
Prof G Markets breaks down the news that’s moving the capital markets and helping you build financial literacy and security. Join co-hosts Scott Galloway and Ed Elson for no mercy, no malice insight on high-flying stocks, booming sectors, and master-of-the-universe CEOs. | Ed Elson, Scott Galloway | PP156447 | |
| Session | Q&A Stage: Erin Relford | Austin Convention Center | SXSW Expo - Q&A Stage - Exhibit Hall 2 | Presentation | 11:30 | 12:30 | The Q&A Stage is the ultimate destination for unscripted sessions with notable industry experts. This unique format allows registrants to engage directly with speakers, gaining insights and answers on a wide range of topics.
Erin Relford is an accomplished engineer, content producer in geotechnical, media, healthcare and robotics industries. As a Cybersecurity and IT audit professional, she has shaped programs for The Walt Disney Company, Warner Bros., 21st Century Fox, and Mattel, Inc. Now a Privacy Engineer at Google, Erin's portfolio spans Robotics and AI. A 2023 EnCore Award recipient she led projects at Deepmind, Waymo, X, Intrinsic, Mineral, and Everyday Robots. | Erin Relford | PP1148382 | |
| Session | Queer Women in Advertising Meet Up | JW Marriott | Brazos Room | Meet Up | 11:30 | 12:30 | This meet up is aimed at connecting LGBTQ+ women, trans and non-binary creatives, but absolutely all are welcome! Meet up, make new friends, build communities and network with peers from around the world at SXSW. Your host, Lucy, works in advertising and social in the UK and founded Dykes Who Hike - an online and IRL community for LGBTQ+ women, trans and non-binary people. Find out more about the first ever Dykes Who Hike event in Austin, Texas. | Lucy Cooper | PP154414 | |
| Session | The Radical Economics of Upskilling Women for the AI Future | Austin Marriott Downtown | Waller Ballroom C | Presentation | 11:30 | 12:30 | AI is transforming the workforce, raising a critical question: Will women be left behind? This session addresses the urgent need to upskill women across all socioeconomic levels. We'll explore ten crucial aspects of equitable talent development, focusing on investing in women's potential through strategic upskilling and fair compensation. Women represent half the world's talent pool; neglecting their advancement in the AI era isn't just shortsighted—it's economically catastrophic. Join us for actionable strategies to ensure women aren't left behind. | Margaret Spence | PP154927 | ✓ |
| Session | Repair: The Secret Behind Successful Relationships | JW Marriott | Room 201-202 | Presentation | 11:30 | 12:30 | Conflict is a normal part of a relationship. Amazingly, our society is just coming to terms with that fact. And the market has responded; countless books, TED Talks & TikTok videos teach us how to fight & manage conflict. What’s missing is how to do the work of repair after. This, more than knowing how to fight, is what the most successful couples have cracked the code on. This talk explores the art of repair—and will include a conversation with Rick Doblin about how MDMA can help couples access the emotional depth needed to truly heal and reconnect. | Rick Doblin, Baya Voce | PP1147490 | ✓ |
| Session | Science or Science Fiction? The Truths and Tall Tales of Longevity Science | JW Marriott | Salon D | Presentation | 11:30 | 12:30 | In our pursuit of extending human life, longevity science has seen unprecedented breakthroughs, yet myths and misconceptions continue to cloud the field. This presentation explores some of the most pervasive myths about aging and life extension, from “miracle” anti-aging interventions to exaggerated claims about caloric restriction and genetic modifications. We’ll discuss what current research truly supports, debunk popular misconceptions, and consider the ethical implications of longevity technologies. Join us as we uncover the real science behind the quest for a longer, healthier life. | Melanie Goldey, Adiv Johnson | PP1146940 | ✓ |
| Session | Shaping Leaders & Strengthening Communities Through Esports | Fairmont | Manchester EE | Fireside Chat | 11:30 | 12:30 | Esports is rapidly growing, creating new pathways for today's K-12 students to get involved in their communities, with 46% naming it as their first extracurricular activity. This session explores how organizations like the NFL are powering esports leagues and tournaments to engage youth audiences and in turn how esports are improving mental health by fostering socialization, community, and purpose. Panelists will discuss how esports help students develop essential life skills and drive academic success, leading to higher grades, more college opportunities and expanded career pathways. | Renie Anderson, Jon Chapman | PP1146938 | ✓ |
| Session | Sinaloa Stories: Mexico's AgTech Revolution | JW Marriott | Salon 1-2 | Panel | 11:30 | 12:30 | Mexico is the world's fourth-largest exporter of fruits and vegetables, But can it maintain its competitive edge in the face of climate change, water scarcity and rural poverty? Sinaloa, one of Mexico’s most important agricultural regions, is leading the way with the adoption of modern agricultural technologies such as precision farming, greenhouse technology and automated irrigation systems. These passionate panelists are at the forefront of this change and will let you into the new world order of Mexico’s AgTech Revolution. | Andrea Ortega Bastidas, Antonio Beltran, Darryn Keiller, Jennifer Kite-Powell | PP152980 | ✓ |
| Session | Smart, Sustainable, Streamlined: Factories of the Future | Austin Marriott Downtown | Waterloo Ballroom 1-2 | Panel | 11:30 | 12:30 | This panel explores the current state of U.S. manufacturing, what technologies the next few decades will bring, and what steps companies, big and small, can take to future-proof their business. Experts from the Manufacturing USA network, with diverse manufacturing backgrounds, will discuss innovations in areas like predictive analytics, automation, sustainability, and streamlined supply chains. Hear how these technologies will impact and grow the American workforce and economy of 2050. Success for the future of U.S. manufacturing is both attainable and achievable. | Maria Curry-Nkansah, Kathie Leonard, Suzy Teele, Jeff Winter | PP152669 | ✓ |
| Session | So, You Want to Work in Space... | Hilton Austin Downtown | Salon K | Panel | 11:30 | 12:30 | Want to be part of the future of space? As the business of space grows, we need to prepare a new kind of workforce. This session will explore how education, training, and AI are changing space careers. We’ll cover the challenges of bringing people with diverse skills and backgrounds into space jobs, the hidden pressures in the job market, and what it takes to succeed. Join us to discuss how we can make space careers more inclusive and prepare future experts like ethicists and policymakers. Let’s work together to shape the future of space. | Ché Bolden, Aisha Bowe, Mile Corrigan, Simon Flack, Kim Lord | PP153066 | ✓ |
| Session | Space Tech and Idea Exchange Meet Up | Hilton Austin Downtown | Room 410 | Meet Up | 11:30 | 12:30 | Join a room of space technology start up companies, enthusiasts, established space professionals, and key industry stakeholders to pitch your ideas on how to strengthen and expand the global (and beyond) space enterprise. This will be an opportunity for collaboration, feedback, networking, and constructive criticism of new or expanding ideas. Come with your own pitch, to offer your insights, or to just connect and learn from the brightest minds in the space industry. | Savannah Horton, Ilsa Mroz | PP156174 | |
| Session | Speaker Connect: Annie Hardy | JW Marriott | Salon H | Speaker Connects | 11:30 | 12:30 | Speaker Connects are an opportunity to join a limited number of attendees for an intimate discussion with SXSW Speakers. Come brainstorm new ideas and engage in conversation in this unique format. Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked.
Annie Hardy’s expertise ranges from product strategy and marketing to innovation and research for companies in multiple industries. As Global AI Architect and Futurist in Cisco’s Global Partner Engineering team, she reverse-engineers the art of the possible into meaningful actions Cisco Partners can take today, to deliver on the promise of technology in a way that creates a more inclusive future for all.
Prior to joining Cisco, Ms. Hardy founded zeet insights, where she led a team that delivered exceptional work clients loved, across multiple technology segments including SaaS, infrastructure, artificial intelligence, energy, and smart mobility. But tracing back to the beginning of her professional experience, her career actually began in social work, resulting in a human-centered focus that she has carried into companies across multiple verticals across over two decades of professional experience.
Having filed her first Artificial Intelligence patent at Cisco, Ms. Hardy currently sits on Cisco’s Applied AI Patent Committee, the Responsible AI Champions team, and the NIST US AI Safety Institute Consortium. She is the Editor of Cisco's Analytics and Intelligent Automation blog, sits on the board of the non-profit Global Impact Initiative, and represents Cisco on the Board of the International Society of Service Innovation Professionals (ISSIP). Ms. Hardy has a B.A. in Communication Arts and Spanish from Austin College and is certified in the practice of Strategic Foresight by the University of Houston. | Annie Hardy | PP1148287 | |
| Session | Speaking the Same Language: What Makes a Social Brand | JW Marriott | Salon FG | Panel | 11:30 | 12:30 | Social media has forever changed the language with which we communicate with one another. Subcultures and online communities create new slang, words take on new meaning, and even emojis tell stories. As new vernacular catches on and is adopted into the mainstream, we also live in an era where platform algorithms deliver similar content to Gen Z and baby boomers with equal ease, further personalized by interests and preferences. This convergence of content consumption is breaking down the walls that once separated generational segments. So how can brands be personalized while also understanding that language is more universal than ever thanks to social media? | Sewa Adekoya, Emma Gueorguieva, Kristina Monllos, Sarah Zurell | PP154175 | ✓ |
| Session | Strengthening the Business of Mission-Driven Media | Austin Convention Center | Room 8ABC | Panel | 11:30 | 12:30 | In a challenging media landscape, mission-driven media organizations are investing in audience loyalty and diversifying their revenue streams with audience contributions, grants, and more, to support journalism that keeps their audiences informed and engaged. Hear from Vox publisher Swati Sharma, ProPublica editor-in-chief Stephen Engelberg, Guardian US editor-in-chief Betsy Reed, and Columbia Journalism Review executive editor Sewell Chan on how newsrooms leverage their mission to build authentic relationships with their audience and in turn find new avenues of support for their business. | Sewell Chan, Stephen Engelberg, Betsy Reed, Swati Sharma | PP154097 | ✓ |
| Session | Sustaining Fandom: Why K-Entertainment is Here to Stay | Austin Convention Center | Room 17AB | Panel | 11:30 | 12:30 | From K-dramas to K-pop to Korean webcomics, fandom for Korean content has been at a fever pitch over the past few years. But often after an entertainment wave experiences a peak, the tide will start to recede. How do brands keep the passion for something like Korean entertainment alive and as hot as ever? Join leading Asian streamer, Rakuten Viki, which has more than 90 million registered users globally, and leading entertainment companies WEBTOON Entertainment and DIVE Studios, for a lively conversation about how to fan the flame. | Jini Cho, Regina Kim, Brian Nam, Karen Paek | PP150786 | ✓ |
| Session | SXSW Film & TV Fest Episodic Pitch-a-Thon Presented by SeriesFest | Austin Convention Center | Room 12AB | Panel | 11:30 | 12:30 | For the sixth year in a row, SXSW Film + TV, independent content creators will have the opportunity to participate in the SXSW Episodic Pitch-A-Thon presented by SeriesFest. The Pitch-a-Thon is an exclusive episodic pitch session with top television, news media, and digital execs, where filmmakers can pitch to move their projects - and careers - forward. SXSW 2025 filmmakers can apply for an opportunity to pitch their series idea to a panel of industry experts on stage in front of an audience. | Kiana Chambers, Betsy Marino Leighton, Michael Musante, Patrick O'Brien | PP1147524 | ✓ |
| Session | Unlocking Supply: Addressing the Missing 4 Million Homes | The Thompson Hotel Austin | Red River Ballroom | Panel | 11:30 | 12:30 | Check out all events Presented by “Realtor.com.”
At the center of the housing crisis lies a critical shortage of 4 million homes, a deficit that has grown since 2008, which hit home builders hardest. Addressing this requires a focus on creating new housing, not only in developing areas but also by adjusting restrictive zoning laws to allow for more where demand is highest. Addressing this means easing these barriers and unlocking supply demands a coordinated effort among communities, leaders, developers and homebuilders. How can we build a path forward that addresses this problem while supporting those at the heart of these neighborhoods. | Kendall Bonner, Mary Cunningham, Danielle Hale, Kirk Watson | PP156233 | ✓ |
| Session | The User Centric Era is Here | The LINE | Topaz Ballroom 1-2-3 | Panel | 11:30 | 12:30 | The last era of media was defined by RCA’s tagline “His master’s voice.” The User Centric Era is defined by the Audience’s voice. The irony is that those who have traditionally held the least power - Creators and Audiences - now use Big Tech to control the Media they use. Big Media worldwide must retool their models around today’s audiences or their models will continue to unravel. How do Media, publishers, and Creators adapt to meet the moment, and how will the economics of the ecosystem change as a result? Let’s discuss! | Steve Bagdasarian, Ruth Berry, John Halley, Justin Sampson | PP156198 | ✓ |
| Session | VR Filmmaking Mentor: Brian Frager (Epic Games) | Austin Convention Center | Room 11B | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Narrative Filmmakers, VR/XR Filmmaking, Producers/Production. | Brian Frager | PP1147351 | |
| Session | VR Filmmaking Mentor: Charlotte Mikkelborg (Picture This Productions Ltd) | Austin Convention Center | Room 11B | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Development, VR/XR Filmmaking, Publicity & Marketing. | Charlotte Mikkelborg | PP1147193 | |
| Session | VR Filmmaking Mentor: Huang Haojie (Kaohsiung Film Archive) | Austin Convention Center | Room 11B | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in VR/XR Filmmaking, Producers/Production, Programming. | Huang Haojie | PP1147784 | |
| Session | VR Filmmaking Mentor: Jason Diamond (The Diamond Bros.) | Austin Convention Center | Room 11B | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in VR/XR Filmmaking, Narrative Filmmakers, Producers/Production. | Jason Diamond | PP1147642 | |
| Session | VR Filmmaking Mentor: Josh Diamond (The Diamond Bros.) | Austin Convention Center | Room 11B | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Doc Filmmakers, VR/XR Filmmaking, Producers/Production. | Josh Diamond | PP1147732 | |
| Session | VR Filmmaking Mentor: Nico Casavecchia | Austin Convention Center | Room 11B | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Development, Narrative Filmmakers, VR/XR Filmmaking, Screenwriting. | Nico Casavecchia | PP1147349 | |
| Session | VR Filmmaking Mentor: Nina Diamond (The Metropolitan Museum of Art) | Austin Convention Center | Room 11B | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in VR/XR Filmmaking. | Nina Diamond | PP1147082 | |
| Session | VR Filmmaking Mentor: Ondřej Moravec (ART*VR Festival) | Austin Convention Center | Room 11B | Mentor Session | 11:30 | 12:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in VR/XR Filmmaking, Producers/Production, Programming. | Ondřej Moravec | PP1147847 | |
| Session | Wall Street, Big Oil and their Planet-Destroying Love Affair | Hilton Austin Downtown | Salon A | Panel | 11:30 | 12:30 | The science has never been clearer: fossil fuels are displacing vulnerable communities, destroying UNESCO World Heritage sites like the Gulf of California, and pushing the planet towards climate disaster. And yet, the fossil fuel industry continues to pursue its reckless expansion plans in the name of extravagant profits, aided and abetted by Wall Street’s desire to cash in on dirty investments. Join experts from NRDC, Conexiones Climáticas in Mexico, and Mexican actor, director, and producer Gael García Bernal as they discuss how this dangerous love affair comes at the expense of our future. | Gael García Bernal, Mima Holt, Pablo Montaño, Joel Reynolds | PP1148054 | ✓ |
| Session | Women Leading the Regenerative Revolution | Hilton Austin Downtown | Salon B | Panel | 11:30 | 12:30 | Globally, 43% of agricultural workers are women, making them central to how and what the world eats. Yet all ten of the world’s top food companies are run by men. This mismatched representation has contributed to a flawed food system where profit is prioritized over human and planetary health. The good news? Women are transforming our food system to be better for people, producers, and the planet. Leading a regenerative revolution, these women are setting the gold standard for farming, uplifting indigenous female farm communities in the global south, and disrupting the industry. | Jen Berliner, Esha Chhabra, Sarela Herrada, Brita Lundberg | PP148546 | ✓ |
| Session | Anusha Wijeyakumar Book Signing | Austin Convention Center | Room 10C | Book Signing | 11:45 | 12:10 | Anusha Wijeyakumar will be signing copies of “Meditation with Intention" at the SXSW Bookstore. | Anusha Wijeyakumar | PP1148334 | |
| Screening | Good Boy | Alamo Lamar | Alamo Lamar 9 | Narrative Feature | 11:45 | 12:58 | Good Boy started with a simple high concept: a haunted house film, where the main character is the family dog–and the only one who can see the forces that haunt us. Our canine hero, Indy, finds himself on a new adventure with his human—and best friend—Todd, leaving city life for a long-vacant family home in the country. After moving in, Indy is immediately vexed by empty corners, tracks an invisible presence, perceives phantasmagoric warnings from a long-dead dog, and is haunted by visions of the previous occupant’s grim death. When Todd begins succumbing to the dark forces swirling around the house, Indy must battle a malevolence intent on dragging his beloved Todd into the afterlife! | Ben Leonberg | FS18341 | |
| Special Event | AS Colour | SXSW Registrant Lounge | SXSW Registrant Lounge | | 12:00 | 19:00 | Premium blank apparel for today's artists, creators, and decorators. Think of them as blank canvases for self-expression, built to last.
AS Colour was founded in 2005 in Auckland, New Zealand, with a vision to elevate the standard of wholesale blank apparel. We're dedicated to producing high-quality, functional apparel that stand the test of time.
We firmly believe that longer-lasting products are better for the environment. By creating exceptional quality garments that are built to last, we aim to reduce waste and encourage conscious consumption.
Today, we operate 26 retail locations and 6 distribution centers across Europe, the United States, the United Kingdom, Australia, and New Zealand. | | OE46260 | |
| Activation | Bloom a New Day | Little Cowboy Lot | Little Cowboy Lot | Activation | 12:00 | 18:00 | BLOOM A NEW DAY is an interactive experience created by Lush Cosmetics in collaboration with Change the Ref to highlight the urgent need to address one of our nation’s most pressing emergencies: school shootings. Since the Parkland school shooting in 2018, gun safety laws have remained largely unchanged by Congress. The lack of meaningful action by lawmakers stands in stark contrast to the growing epidemic of gun violence in America — with 303 school shootings and 191 lives lost since Parkland.
Manuel and Patricia Oliver, whose son Joaquin was murdered in the Parkland shooting, will be on site to share their story and mission to end the gun violence epidemic.
Join us and learn about the Lawsuit for Survival, a landmark case asking the U.S. government to stop putting gun rights over everyone’s right to live.
Bloom a New Day will be open from Sunday, March 9 to Monday, March 10 from 12 p.m – 6 p.m. | | OE46101 | |
| Screening | Bunny | Alamo Lamar | Alamo Lamar 4 | Narrative Feature | 12:00 | 13:27 | Bunny is a hustler out on a job when things go sideways and he’s thrown into a fight for his life. With the help of his best friend Dino, this fight kicks off one hot, endless, New York summer day spent scheming with the neighbors of their East Village tenement building to try — and repeatedly fail — to hide a dead body. Did I say body? I meant bodies. The cops keep sniffing around, the downstairs neighbors want to party, an Airbnb guest longs for love, an estranged father resurfaces, and Bunny just wants to make it through the night. | Ben Jacobson | FS18092 | |
| Screening | Bunny | Alamo Lamar | Alamo Lamar 3 | Narrative Feature | 12:00 | 13:27 | Bunny is a hustler out on a job when things go sideways and he’s thrown into a fight for his life. With the help of his best friend Dino, this fight kicks off one hot, endless, New York summer day spent scheming with the neighbors of their East Village tenement building to try — and repeatedly fail — to hide a dead body. Did I say body? I meant bodies. The cops keep sniffing around, the downstairs neighbors want to party, an Airbnb guest longs for love, an estranged father resurfaces, and Bunny just wants to make it through the night. | Ben Jacobson | FS18091 | |
| Session | CANCELLED - Julio Vincent Gambuto Book Signing | Austin Convention Center | Room 10C | Book Signing | 12:00 | 12:25 | Julio Vincent Gambuto will be signing copies of “Please Unsubscribe, Thanks! How to take back our time, attention and purpose in a relentless world" at the SXSW Bookstore. | Julio Vincent Gambuto | PP1148354 | |
| Special Event | Everday Dose | SXSW Registrant Lounge | SXSW Registrant Lounge | Special Event | 12:00 | 19:00 | Coffee plus benefits—hot or cold, mild or bold. Sip, recharge, and fuel your SXSW from day to night. | | OE46106 | |
| Special Event | F1 Arcade just got Faster- Enjoy your F1 Arcade Mocktail | SXSW Registrant Lounge | SXSW Registrant Lounge | Special Event | 12:00 | 19:00 | The F1 Arcade activation at SXSW will merge motorsports, luxury hospitality, and next-generation technology in an engaging consumer experience. Attendees will be able to interact with an AI-powered mocktail-making machine, crafting personalized, non-alcoholic cocktails in under 60 seconds. Each beverage
will be uniquely customized based on personalized music playlist data, creating an innovative, one-of-a-kind refreshment tailored to individual preferences. | | OE45775 | |
| Activation | My/Mochi x Barbie Joyfully Chill Ice Cream Shoppe | SXSW Registrant Lounge | SXSW Registrant Lounge | Activation | 12:00 | 19:00 | My/Mochi ice cream is the original "joyfully chill" treat. We make our own ice cream in more than 20 flavors like Cookie Dough, Strawberry and Mango and wrap it in our sweet rice dough for the ultimate snack experience. We are excited to launch a NEW, limited edition Barbie™ Birthday Cake flavor at SXSW. Visit us at the Registrant Lounge Mar 7-12 to be one of the first to try it!
www.mymochi.com | | OE46155 | |
| Special Event | The NOBULL Gym | SXSW Registrant Lounge | SXSW Registrant Lounge | Special Event | 12:00 | 19:00 | This year at SXSW, we're showcasing more than just gear. It's about resilience, grit, and the people who show up day after day. Stop by, join the conversation, or maybe a quick workout, and see how NOBULL is redefining strength - in and out of the gym. | | OE45562 | |
| Special Event | North: Different By Design | UK House @ Palm Door on Sixth | UK House @ Palm Door on Sixth | Special Event | 12:00 | 18:00 | Whether spotting Tom Cruise parachuting from a helicopter above the Lake District or Chanel choosing Manchester’s red brickwork as the backdrop for its 2024 Métiers d’Art show, The North of England lies just 2 hours ‘up’ from London and has become the cutting-edge destination for creativity and innovation.
Join Liverpool, Manchester, North East, Tees Valley, West Yorkshire for a North-entic Texan BBQ, live music, mini-movie theatre, discussions and immersive gaming celebrating the UK’s North. | | OE46184 | |
| Activation | Paramount+ The Lodge | Clive Bar | Clive Bar | Activation | 12:00 | 19:00 | Paramount+'s 'The Lodge' is the ultimate fan experience, offering an unforgettable and immersive journey that lets guests engage with hit content, iconic franchises and beloved characters. This ski-lodge-inspired activation is returning to Austin for a third year, giving fans and new audiences an opportunity to step inside the worlds of their favorite movies and series on Paramount+, including Yellowjackets, 1923, Gladiator II, the upcoming original series Happy Face and more. | | OE45532 | |
| Activation | Step Into Who Gives A Crap’s Dream Bathroom To Win! | SXSW Registrant Lounge | SXSW Registrant Lounge | Activation | 12:00 | 19:00 | 🚽 Who Gives A Crap makes toilet paper that’s good for the planet—and your bum. Step into our Dream Bathroom at the Registration Lounge for a chance to win a $4,000 bathroom glow-up! Snap a selfie, leave your big ideas on the Fart Wall, and grab a free eco-friendly TP roll. Bonus? 50% of our profits help fund clean water & sanitation initiatives—so every flush does good. | | OE46019 | |
| Lounge | SXSW Registrant Lounge | SXSW Registrant Lounge | SXSW Registrant Lounge | Lounge | 12:00 | 19:00 | Open throughout the Conference and Festivals, the Registrant Lounge provides a welcoming and convenient space for SXSW attendees to meet, mingle, and take a break from the action. Stop by each day and enjoy a complimentary beverage, courtesy of our sponsors. | | OE45778 | |
| Screening | The Yogurt Shop Murders | ZACH Theatre | ZACH Theatre | TV | 12:00 | 13:00 | Purchase Public Presale Tickets Here: "The Yogurt Shop Murders"
Check out the Conference Session True Crime 2.0 with director Margaret Brown
The Yogurt Shop Murders explores the tragic murder of 4 teenage girls at an “I Can’t Believe It’s Yogurt” Shop on December 6, 1991 in Austin, TX. This docuseries dives into the immense trauma left by the crime and details the maze of the investigation. Interviews with family members, investigators, and suspects, along with a trove of archival footage, reveal a crime scene ravaged by fire and water, an overwhelmed police department, and a terrified city. Countless twists and turns uncover false confessions, overturned convictions, and endless speculation. The central question of the series revolves around the experience of loss and the ways in which we bear its scars. | Margaret Brown, Margaret Brown | FS18120 | |
| Session | Leticia Britos Cavagnaro Book Signing | Austin Convention Center | Room 10C | Book Signing | 12:15 | 12:40 | Leticia Britos Cavagnaro will be signing copies of “Experiments in Reflection: How to See the Present, Reconsider the Past, and Shape the Future" at the SXSW Bookstore. | Leticia Britos Cavagnaro | PP1148375 | |
| Special Event | Let America Build Networking Reception | The Thompson Hotel Austin | Red River Ballroom | Special Event | 12:30 | 14:00 | America is short nearly 4 million homes—and that’s a crisis we can’t ignore. Join Realtor.com and top experts, industry leaders, and policymakers to continue the conversation on supply and affordability. Share insights, collaborate on solutions, and be part of the bold dialogue shaping the future of housing. | | OE45418 | |
| Showcase | Vines | Austin Convention Center | Ballroom D | Avant / Experimental | 12:45 | 12:55 | Vines is the solo project of composer/producer Cassie Wieland. Praised by The New York Times as “sweetly shimmering,” Vines masterfully experiments with intimate ambient and experimental pop sound worlds to achieve the massive and hand-made vibe she is often searching for. Across her practice, Vines’s music shines a light on knotty feelings that are hidden just under the surface; on her debut EP 'Birthday Party' she braids poignant, rich instrumentals with sparing lyrics to weave lush, contemplative tapestries, finding catharsis in fuzzed-out melodies (Vanessa Ague.)
Her music has been featured on Billboard's Tiktok Top 50, Stereogum, KEXP, New Sounds, NPR, The New York Times, Financial Times, I Care if You Listen, AnEarful, and The Road to Sound. | | MS62769 | |
| Special Event | Frontiers of Innovation Day | Fairmont | Park View A & B | Special Event | 13:00 | 19:00 | Frontiers of Innovation Day is back at SXSW 2025, bringing together the world’s most groundbreaking technologies, investment opportunities, and industry leaders.
On March 10 in Austin, TX, join a global network of innovators, investors, and top executives for a full day of engaging discussions, hands-on demos, and exclusive networking. This year’s event will feature thought-provoking conversations, fireside chats, and live activations featuring cutting-edge advancements in AI, Computing, EV, Climate-Tech, as well as how culture, brands and how society is evolving rapidly and more.
From 1:00 to 5:00 PM, industry pioneers, VCs and executives from companies like Newlab, LG, IDEO, Google, Cannes Next Innovation, and more will take the stage to explore the future of technology and its global impact.
The evening continues with an exclusive VIP Party at 5:00pm, offering a rare opportunity to engage directly with leaders shaping the next wave of innovation.
More than just an event, the Frontiers of Innovation Takeover is a platform for collaboration, serendipity insight, and real-world impact.
https://lu.ma/v4a9d6ix | | OE46097 | |
| Session | Keynote: The Future of Social with Jay Graber, Bluesky CEO | Austin Convention Center | Ballroom D | Keynote | 13:00 | 14:00 | Every few years, we scramble to set up new accounts on another platform just to rebuild our audiences or keep in touch with our friends online. Private platforms have locked users in for too long, contributing to a lack of innovation and competition in social media. Bluesky, an open network surging in popularity, aims to fundamentally change this and return choice to users. Join Jay Graber, Bluesky’s CEO, for a conversation on how we can take control over our experience online. | Jay Graber, Mike Masnick | PP1147825 | |
| Special Event | SIMS Support House | JW Marriott | Room 303-304 | Special Event | 13:00 | 17:00 | RELAX RESTORE RECOVER
We know that large events can bring their toll of mental and physical challenges to all of us in the industry. The SIMS Foundation is providing a space dedicated to SXSW Official Artist Music badge holders and music industry professionals alike to take a breath and rest during the festival. Support staff and therapists will be available daily as SIMS celebrates its 30th year being at the forefront of making emotional well-being a priority for our community, working to educate the public and to arm the music community with the resources needed to look out for themselves, and each other. | | OE46047 | |
| Showcase | HIEN | Rivian Park | Radio Day Stage at Rivian Park | Electronic | 13:20 | 14:00 | Hien, a Budapest-born Vietnamese singer/producer/sound-designer based in Brooklyn, defies convention with her work.
Growing up, Hien learned Hungarian folk songs in school, and also listened to her grandparents—who were cải lương musicians—perform traditional Vietnamese music in Hà Nội. Later, she honed her craft at Berklee College of Music on a full-tuition scholarship, broadening her musical horizons.
Today, Hien's sound is a blend of soulful vocals and ethereal electronic beats, creating a distinct style of left-field pop. Her versatility has taken her to stages across Europe, Asia, and the United States, as well as starring roles in musicals like Miss Saigon and SIX. She's been named one of Glamour’s “Women of the Year,” and showcased at SXSW festival. Despite her diverse experiences, Hien seamlessly integrates these varied influences into her unique sonic world. Her latest EP, Bloom (2021), funded by the New York Foundation for the Arts, has garnered attention from Nowness Asia, Earmilk, Ones to Watch, and Billboard Indonesia. | | MS62094 | |
| Special Event | JBL Truck Activation | 2nd St & Trinity St | 2nd St & Trinity St | Special Event | 14:00 | 18:00 | Check out the JBL Truck for a chance to win prizes including JBL products, premiums, cut the line access to JBL events and tickets to Rolling Stone’s Future of Music Showcase! Stop by on 3/10 & 3/11 from 10am-6pm, located at 2nd and Trinity across from the SXSW Registration. You won’t want to miss it!
www.jbl.com/sxsw2025 | | OE45702 | |
| Session | Anne Chow Book Signing | Austin Convention Center | Room 10C | Book Signing | 14:15 | 14:40 | Anne Chow will be signing copies of “LEAD BIGGER: The Transformative Power of Inclusion" at the SXSW Bookstore. | Anne Chow | PP1148349 | |
| Screening | Brother Verses Brother | Violet Crown Cinema | Violet Crown Cinema 3 | Narrative Feature | 14:15 | 15:46 | Inspired by Francis Coppola's concept of Live Cinema, Brother Verses Brother is a radically personal musical odyssey. Combative twin musicians hunt for their dying poet father, in an improvisation performed by the director’s own family, in a single unbroken shot through the streets of San Francisco. One brother seeks love and excitement, while the other seeks to disappear into his music. But as night falls and their father remains missing, their frantic safari leads them from the secret haunts of the Beat poets into the heart of their family. Their tale becomes a testament to the power of music, brotherhood, & the lifeblood of a city - experienced by the viewer in real-time. | Ari Gold | FS18141 | |
| Screening | Brother Verses Brother | Violet Crown Cinema | Violet Crown Cinema 1 | Narrative Feature | 14:15 | 15:46 | Inspired by Francis Coppola's concept of Live Cinema, Brother Verses Brother is a radically personal musical odyssey. Combative twin musicians hunt for their dying poet father, in an improvisation performed by the director’s own family, in a single unbroken shot through the streets of San Francisco. One brother seeks love and excitement, while the other seeks to disappear into his music. But as night falls and their father remains missing, their frantic safari leads them from the secret haunts of the Beat poets into the heart of their family. Their tale becomes a testament to the power of music, brotherhood, & the lifeblood of a city - experienced by the viewer in real-time. | Ari Gold | FS18140 | |
| Screening | Slanted | Alamo Lamar | Alamo Lamar 1 | Narrative Feature | 14:15 | 15:57 | As a senior in high school, Joan Huang idolizes winning Prom Queen as the embodiment of popularity, beauty and the ultimate form of acceptance into American life. In her relentless pursuit for the crown, she undergoes an experimental racial transformation to become White and win Prom Queen. However, what she thought was a dream come true soon reveals itself to be an emotional and physical nightmare. “Slanted” offers a searing and unapologetically satirical view on race and the uncomfortable journey of learning to love yourself and your culture. | Amy Wang | FS18284 | |
| Screening | Slanted | Alamo Lamar | Alamo Lamar 8 | Narrative Feature | 14:15 | 15:57 | As a senior in high school, Joan Huang idolizes winning Prom Queen as the embodiment of popularity, beauty and the ultimate form of acceptance into American life. In her relentless pursuit for the crown, she undergoes an experimental racial transformation to become White and win Prom Queen. However, what she thought was a dream come true soon reveals itself to be an emotional and physical nightmare. “Slanted” offers a searing and unapologetically satirical view on race and the uncomfortable journey of learning to love yourself and your culture. | Amy Wang | FS18288 | |
| Showcase | Chinese American Bear | Rivian Park | Radio Day Stage at Rivian Park | Pop | 14:20 | 15:00 | Chinese American Bear is a quirky, mando pop/synth pop duo based in Seattle, WA creating fun & eclectic bilingual English/Chinese ear candy. Composed of Anne Tong and Bryce Barsten, the couple creates groovy, and “not too serious, food loving” tunes in their home studio together. They’ve been described as the child of Melody’s Echo Chamber, The Flaming Lips, Dusty Springfield, and Care Bear, and their live show is like “a punk show for toddlers.”. The duo’s racked up over 1MM plays, and have been featured in VOGUE+, Under The Radar, DORK Magazine, praised by BBC Radio, KEXP, featured on Spotify Editorial Playlists like New in Indie, Chill Vibes, Fresh Finds Indie, Fresh Finds, and Chinese Indie Picks. Chinese American Bear’s sophomore album, Wah!!! (out October 18 via Moshi Moshi & Modern Sky China) exposes new listeners to Chinese flavors in their indie pop delicacy. They are set to tour the US, Canada, UK, and China at the end of 2024. | | MS61931 | |
| Session | 50 Years of Rocky Horror | Austin Convention Center | Room 13AB | Panel | 14:30 | 15:30 | Check out the documentary feature directed by Linus O'Brien, “Strange Journey: The Story of Rocky Horror.”
The creative team behind STRANGE JOURNEY: THE STORY OF ROCKY HORROR discuss the multi-decade legacy of their film’s subject, the complex process of bringing the behind-the-scenes story to life on the big screen, and the continued relevance of Rocky Horror’s themes in the modern day. | Loe Fahie, Linus O'Brien, Richard O'Brien, Lillias Piro | PP1148420 | ✓ |
| Session | The 7 Figure Creator: Brand Equity Deals & Sale of Channels | Austin Convention Center | Room 5ABC | Presentation | 14:30 | 15:30 | Creators: your YouTube channel isn’t your business, it’s the marketing arm of your business. Creators are the business—they are the media company—and must avoid burnout by moving beyond relying solely on AdSense and brand deals. Learn how to build 7-figure businesses by diversifying revenue streams and launching physical/digital products, courses, paid communities, newsletters, affiliate marketing, and securing brand equity. This winning strategy has helped some of the biggest creators achieve 8 to 9-figure exits and acquisitions by positioning their businesses for long-term success. | Tyler Chou | PP155501 | ✓ |
| Session | 7 Stages to Decolonize Advertising & the Creative Industries | JW Marriott | Salon E | Presentation | 14:30 | 15:30 | Advertising broadcasts 2 messages, what the client wants the consumer to see and secondary messaging that reflects colonial thinking such as racism, classism, or misogyny. This talk investigates Mexican advertising and deconstructs the creative process to see where issues such as racism can appear. The results reveal a cutting edge 7-stage strategy to remove colonial thinking from the final product eliminating hidden messaging that upset consumers. Participants will gain actionable insights to futureproof their advertising and leave with a framework for designing inclusive messages. | Carl W. Jones | PP147649 | ✓ |
| Session | AI & The Productivity Paradox: Are We Really Getting Ahead? | Austin Marriott Downtown | Waller Ballroom AB | Panel | 14:30 | 15:30 | As AI redefines the boundaries of technology and human creativity, it has promised unparalleled productivity and efficiency gains. However, many organizations are experiencing a productivity paradox where increased investment in AI isn’t necessarily corresponding to expected improvements in output.
This panel will bring expert researchers together to unravel whether AI is creating a new productivity paradox, how to overcome it, and strategies to harness AI's full potential to drive growth and innovation in the workplace. | Abigail Bassett, Annie Dean, Kelly Monahan, Lucas Puente | PP152550 | ✓ |
| Session | AI Agents and the Future of Human Collaboration | Hilton Austin Downtown | Salon C | Panel | 14:30 | 15:30 | As artificial intelligence transforms the workplace, IBM's Chief Human Resources Officer Nickle LaMoreaux offers an insider's perspective on the emerging world of AI agents and their profound implications for workforce dynamics. This fireside chat will explore the cultural shifts, productivity opportunities, and human-AI collaboration strategies that are reshaping how we think about work, skills, and organizational innovation. | Hannah Elsakr, Nickle LaMoreaux, Jena McGregor | PP156047 | ✓ |
| Session | AI in Action: Unlocking New Possibilities in Media & Entertainment | Hilton Austin Downtown | Salon DE | Presentation | 14:30 | 15:30 | As generative AI revolutionizes the media and entertainment industries, it's time to explore the full potential of this transformative technology. This session will delve into the evolving landscape of gen AI, from multimodal understanding to advanced image and video generation capabilities, and highlight how these advancements are empowering creators and creating a better streaming experience for customers on Prime Video. Join us to discover how AI can unlock new levels of creativity and productivity and learn how to thrive in the AI-driven future of media and entertainment. | Jay W. Lee, Gerard Medioni | PP1147821 | |
| Session | Animation Professionals Meet Up | Hilton Austin Downtown | Room 410 | Meet Up | 14:30 | 15:30 | This Meet Up is a chance to mix with animation industry folks and make some sweet connections. Hosted by SXSW veterans Craig Staggs and Steph Swope of Minnow Mountain, animators behind Tower (PBS), Undone (Amazon Prime), and Apollo 10 1/2 (Netflix). Animation pros at any level are invited to the second year of this epic exchange of business cards. Leave your mark on our huge live-drawing canvas! Help us build on the success of last year’s event and grow contacts inside the animation community. It’s a must-attend meet up for serious animation industry networking. These are your people! | Craig Staggs, Steph Swope | PP149501 | |
| Session | The Anti-Ableist Manifesto: Making Disability Advocacy Accessible for All | Austin Convention Center | Room 10AB | Book Reading | 14:30 | 15:30 | Disability advocacy isn’t just for disabled people—it’s for everyone. In this session, The Anti-Ableist Manifesto author, disability advocate, and TED speaker Tiffany Yu unpacks and challenges ableism, presenting a bold vision for a world where everyone can thrive.
She’ll share powerful insights on how disability drives innovation, why accessibility goes beyond compliance, and how to foster authentic allyship. Whether you’re a leader, creator, or advocate, you’ll leave with a fresh perspective on disability as a catalyst for change—and the tools to take action. | Margaux Joffe, Tiffany Yu | PP1148205 | ✓ |
| Session | Anti-Loneliness Meet Up | JW Marriott | Brazos Room | Meet Up | 14:30 | 15:30 | One out of three of us are feeling lonely and who is surprised? We are stressed and have forgotten how to hangout. Join a special self-selecting crowd of folks who are dedicated to disrupting the loneliness epidemic. Trade great ideas for building sustainable community models where you live... Or simply join us for a good old fashioned hang. Your meetup is facilitated by a repeat SXSW presenter and burnout prevention specialist. Participate in intentional interactives designed to build closeness. Make a friend and ring the bell! Let's see how many new connections we can make. | Anna Lindberg Cedar, MPA, LICSW, LCSW | PP151954 | |
| Session | AUSL: The Next Big League in Women's Sports | Austin Convention Center | Room 8ABC | Panel | 14:30 | 15:30 | As women’s sports continue to break barriers and gain cultural momentum, the launch of the Athletes Unlimited Softball League (AUSL) in 2025 will not only elevate the sport at the professional level but also provide a platform for some of the best players in the world to showcase their talent just as the sport is poised to return to the Olympics in 2028. With 60 of the world’s top players competing in the inaugural season, the level of talent on display in the AUSL will be nothing short of extraordinary. Join for a candid conversation about why it's softball's time to shine. | A.j. Andrews, Maya Brady, Jennie Finch, Kim Ng | PP1146908 | ✓ |
| Session | Beating the Heat: How Tree Equity Is the Issue of Our Time | Hilton Austin Downtown | Salon A | Panel | 14:30 | 15:30 | Extreme heat kills more people in the U.S. than any other weather or climate disaster, with disproportionate effects on low-income and BIPOC communities. Communities of color on average have 38% less tree cover and are 10°F hotter than mostly white communities. Government, public health, and Latino/a/x community organizing leaders will share how they are addressing this crisis of “tree inequity” to cool neighborhoods and save lives. They will call for urgent investments in urban forests and mobilizing frontline and BIPOC communities to achieve climate and health justice, one tree at a time. | Hilary Franz, Pamela Garmon Johnson, Benita Hussain, Mark Magaña | PP150564 | ✓ |
| Session | Behind the Scenes of the "Psychedelic Renaissance" | JW Marriott | Room 203-204 | Panel | 14:30 | 15:30 | While most psychedelics are still illegal—though this may change soon—they’ve re-entered the mainstream to an almost unimaginable degree. Perhaps you’ve heard dinner party stories of an ayahuasca retreat, seen new neighborhood ketamine clinics, or learned about parents microdosing mushrooms. How did we get here? Join four insiders as they share a ‘state of the union’: an opinionated retrospective from five years of working in and reporting on the broad church that is the psychedelics field. They’ll touch on the biggest events in science, industry, commercialization, culture, policy, and more. | Josh Hardman, Jane Hu, Shayla Love, Graham Pechenik | PP155154 | ✓ |
| Session | Bermuda’s Journey to Becoming a Leader in Digital Finance | Austin Marriott Downtown | Waller Ballroom D | Presentation | 14:30 | 15:30 | Ever wondered how a tiny island nation became a powerhouse in the wild west of digital assets? This session will delve into the creation and impact of Bermuda's Digital Asset Business Act (DABA), a groundbreaking piece of legislation that established the island as a leading hub for digital assets and innovation. Premier Burt will share the legislative process, key industry interactions, and the crucial balance between policy and market needs achieved through collaborative engagement with fintech leaders; attendees will gain valuable insights into modern policymaking, the power of public-private partnerships, and Bermuda's successful strategy of agile governance in the digital finance sector. | Edward David Burt, Alison Snyder | PP1148415 | ✓ |
| Session | Bill Adair Book Signing | Austin Convention Center | Room 10C | Book Signing | 14:30 | 14:55 | Bill Adair will be signing copies of “Beyond the Big Lie" at the SXSW Bookstore. | Bill Adair | PP1148351 | |
| Session | Blueprint for Trauma-Sensitive Workplaces | Austin Marriott Downtown | Waller Ballroom C | Presentation | 14:30 | 15:30 | Trauma is one of the most prominent preconditions for difficulty connecting, creating, and performing, affecting more than 70% of Americans. Preliminary data from the first known study concerning the nexus of trauma, retention, and workplace dynamics reveals startling correlations: from heightened workplace stress and task completion struggles to a pervasive urge to quit. Dive into the groundbreaking findings of this study and uncover actionable insights for crafting workspaces that not only mitigate trauma triggers but foster resilient, thriving environments. | Rachel Drosdick-Sigafoos, Lauren Gant | PP147764 | ✓ |
| Session | Breaking History: Opioid Settlements & Ibogaine's Future | JW Marriott | Room 201-202 | Presentation | 14:30 | 15:30 | Over $50 billion in settlements have been reached between U.S. states and opioid manufacturers/distributors for their role in creating, perpetuating, and exacerbating the American Opioid Epidemic—the gravest engineered humanitarian catastrophe since the 1800s! Pharma-sponsored research ensures most settlement funds flow back to the companies responsible, who profit from “evidence-based” opioid maintenance medications that often lead to lifelong dependency. Learn how states are breaking this cycle by pursuing ibogaine as a groundbreaking treatment for opioid and poly-substance dependence. | W. Bryan Hubbard, Sue Sisley, MD | PP150321 | ✓ |
| Session | Breaking Waves: Harnessing the Power of Sport | Realtor.com Austin Tech Center | Realtor.com Austin HQ | Fireside Chat | 14:30 | 15:30 | The event would highlight Jessi’s role as the first female World Surf League Commissioner, for a thought-provoking discussion on the growth, challenges, and future of women’s professional surfing. We would aim to highlight the leagues evolution, gender equity in sports, athlete development and the impact of surfing on global culture. With Australia as a global surfing powerhouse, the conversation could spotlight Australia’s influence on the sport and the role of Aussie athletes in shaping the leagues success. | Gabrielle Hall, Jessi Miley-Dyer | PP156369 | |
| Session | Bridging Creativity & AI: An Ethical Way Forward | Austin Convention Center | Room 9ABC | Fireside Chat | 14:30 | 15:30 | As AI rapidly reshapes creative industries, how can artists and technologists work together to chart an ethical path forward? Join Paul Trillo, filmmaker and co-founder of Asteria Film Co, and Kent Keirsey, CEO and founder of Invoke, in a thought-provoking discussion on the intersection of AI, filmmaking, and artistic intent. Trillo, known for his groundbreaking visual effects and experimental storytelling techniques, and Keirsey, the first person to secure a U.S. copyright for an image created entirely with AI material, will explore how emerging technologies challenge traditional ideas of authorship, originality, and the creative process.
This session will take a deep dive into how AI is impacting VFX, animation, and the future of filmmaking—from streamlining production pipelines to generating entirely new creative possibilities. As AI-driven tools become more integrated into film and media, what does true creative ownership look like? How do directors, animators, and VFX artists balance efficiency with artistic integrity? And how can filmmakers ensure AI enhances storytelling rather than replacing human ingenuity? | Kent Keirsey, Paul Trillo | PP153280 | ✓ |
| Session | Charting a Career at the Crossroads of Film, TV, and Gaming | Austin Convention Center | Room 12AB | Panel | 14:30 | 15:30 | Gaming and esports have exploded into the worlds of sports and cinema, but not a lot of time has been spent talking about the opportunities for filmmakers and entertainment producers within the world of gaming. From esports broadcasts to big animation Netflix series like “Arcane,” to global pop sensations like K/DA, to the cinematics within video games themselves, our panel will discuss trends in entertainment and gaming, and the opportunities for filmmakers and creators to get involved. | Laura Reich, Ashley Rios Vazquez, Viranda Tantula, Alison Veneto | PP155042 | ✓ |
| Session | China, National Security, and the ICTS Supply Chain | The Riley | The Riley Building | Panel | 14:30 | 15:30 | The United States wants China out of the ICTS supply chain and has taken steps to do just that: export controls, import prohibitions, and restrictions on doing business with individual companies. These rules affect semiconductors, drones, connected vehicles, and AI engineers around the world. What might be coming next? Is there a better way to counteract national security threats? How can we best respond to a constantly changing regulatory landscape? | Amit Elazari, Joe Merrill, Jennifer Riccardi, Hua Wang | PP156329 | |
| Session | Clean Eating for a Healthier, Happier Life | The Well | The Well | Panel | 14:30 | 15:30 | In a world where food choices are more diverse and complex than ever, clean eating offers a powerful approach to achieving better health and well-being. This panel explores the growing movement toward intentional eating as part of a broader conversation about how our diets impact energy, inflammation, weight management, and chronic conditions like diabetes. By framing clean eating within the larger landscape of dietary and health trends, this session highlights how it can fit into a variety of lifestyles to promote longer, higher-quality lives. | Christopher DiPasquale
, Lauren Embree, Vanessa Musi, Cindy Stefanko | PP156300 | |
| Session | Convene, Collaborate, & Cultivate Connection: Moms Meet Up | Hilton Austin Downtown | Room 406 | Meet Up | 14:30 | 15:30 | Calling all Moms: Join women from diverse backgrounds, all united by their shared experience of balancing professional ambitions and motherhood. Here, we aim to create a supportive and empowering environment where moms can network, share insights, and build lasting connections. Expect: Networking Opportunities to exchange ideas, experiences, and strategies that help you thrive, collaborative discussions about the unique strengths and skills moms bring to the table, and cultivate connections with women who can offer advice, encouragement, and friendship long after SXSW ends. | Loraine Martinez Bellamy, Erica Rooney | PP150217 | |
| Session | Crisis or Catalyst? Courts, Communities, & Our Democracy | Austin Marriott Downtown | Waller Ballroom EF | Panel | 14:30 | 15:30 | The courts play an essential role in protecting the rights of people and democracy. Yet, extremists have sought to weaponize the law in federal and state courts, seeking to replicate the US Supreme Court’s reversal of reproductive rights and weakening of civil and voting rights leveled on communities nationwide. Will the courts protect people and democracy in 2025? Will the next 25 years be a catalyst for change? Panelists will discuss the role of the courts in our communities and how people and organizations can better use the law as a catalyst for a bold, vibrant democracy for all people. | Marcus Brown, LaNita King, Skye Perryman, Mini Timmaraju | PP155788 | ✓ |
| Session | Crowdfunding to Build Independence | Courtyard Marriott | Guadalupe | Workshop | 14:30 | 16:30 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
Most people think about crowdfunding simply as a fundraising tool, but we will show you how it's so much more than that. Discover how to have a successful crowdfunding campaign... and career! You’ll learn how to find your audience, structure your crowdfunding campaign, pick the right goal and incentives, and more. | Emily Best, Sav Rodgers | PP155693 | |
| Session | Design Jobs in the AI Wave: Risks and Opportunities | JW Marriott | Salon 6 | Panel | 14:30 | 15:30 | The year 2024 saw significant layoffs, impacting designers and creative professionals alike. As AI continues to drive a new wave of innovation, it is increasingly reshaping roles by automating skills once central to creative work. These changes demand that designers adapt and reposition themselves while also opening the door to exciting new opportunities in the evolving landscape. Learn from industry leaders how designers can ride this wave of innovation and avoid getting caught in the riptide. | Arin Bhowmick, Janaki Kumar, Gulay Ozkan, Purvi Shah | PP1147774 | ✓ |
| Session | Draw the Future: Imagining Future Products & Experiences! | Courtyard Marriott | Brazos I-II-III | Workshop | 14:30 | 16:30 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
In the future, will you talk to the plants in your garden? Go to work in a different dimension? Build your own housebots? In this hands-on workshop, we’ll use drawing to imagine the future and transform the world around us. We’ll look at ways to sketch augmented reality, immersive experiences, and future products using just paper and pens. All drawing levels are welcome! Our focus will be on conceiving and communicating ideas, not making art. We’ll explore activities you can take back to your company or organization and draw the future with your team! Sketchbooks and pens will be provided! | Matthew Carlson | PP150537 | |
| Session | Driving AI and Cloud Adoption Through Customer Success | Hilton Austin Downtown | Salon J | Presentation | 14:30 | 15:30 | In today’s fast-paced technological landscape, businesses are constantly seeking innovative ways to harness the power of AI and cloud technologies. However, implementing these cutting-edge solutions is only part of the equation. Ensuring that they deliver substantial return on investment (ROI), create tangible value, and foster long-term customer retention requires a robust customer success strategy. This presentation will delve into modern customer success methodologies tailored for AI and cloud technologies, demonstrating how they can be leveraged to drive significant business outcomes. | Aziz Camara | PP148525 | ✓ |
| Screening | Drop | Hyatt Regency Austin | SXSW Film & TV Theater @ The Hyatt Regency | Narrative Feature | 14:30 | 16:10 | Purchase Public Presale Tickets Here: "Drop"
A widowed mother, on her first date in years, arrives at an upscale restaurant where she meets her handsome date. But their chemistry begins to curdle as she begins being irritated and then terrorized by a series of anonymous drops to her phone. | Christopher Landon | FS18339 | |
| Session | Embracing The Complex: Designing for Kinship and Compassion | Fairmont | Manchester A | Panel | 14:30 | 15:30 | A new genre of interactive storytelling has emerged that centres the representation of overlooked experiences and underserved communities. Moving beyond cognition into the messy soup of the visceral, how do these new and complex approaches to storytelling retain an ancient and fundamental aspect of us? Acknowledging the complexity of human experience, this panel will explore how new multimodal storytelling embracing smell, taste, touch and sound can shine a light on the unseen, to create meaningful change, and impact across a range of sectors and spaces. | Camille Baker, Thomas Buckley, Cameron Kostopoulos, Sarah Ticho | PP150855 | ✓ |
| Session | Entertain or Die: Entertainment First Brand Building | JW Marriott | Salon FG | Panel | 14:30 | 15:30 | Join Liquid Death, Duolingo, System 1 and Small World to explore how brands are stealing share of voice from market-leading competitors with entertainment-first strategies and tactics. In a world where purpose fatigue, traditional media decay, and fragmentation of broad-reach fame have made it harder than ever to grow a brand, a class of brands has evolved the playbook by focusing on earned media. Our brand leaders and experts will be using their unique career experience and an exclusive piece of Small World research aptly named the Entertainment 100™ to give you the blueprint to earning fame for your brand by entertaining at all costs. | Jon Evans, James Kuczynski, Dan Murphy, Sadia Noor | PP152186 | ✓ |
| Session | Entertainment and Media Futures (Elective Class) | Austin Marriott Downtown | Waterloo Ballroom 4-6 | Presentation | 14:30 | 15:30 | Part of a Multi-day Foresight Master Class Series and Exclusive Certification Opportunity from Amy Webb, her team at the Future Today Institute (FTI), and SXSW. Learn more here.
Get ready to explore how to leverage worldbuilding—a natural strength of storytellers—both to generate new ideas and to create resilient strategies that drive growth. Gain actionable insights with tailored recommendations for music, journalism, and film, and discover how to harness foresight to craft experiences that captivate audiences and shape the future of entertainment. Don't miss this opportunity to rethink what's next in media. This masterclass dives into the unique challenges and opportunities facing media and entertainment professionals, offering tools to anticipate trends, adapt business models, and thrive in a tech-driven landscape. Attendees will be eligible for a Credential if they attend two of the three Core classes and one Elective class. | Victoria Chaitoff | PP1147530 | ✓ |
| Session | Essence of Existence: How Scent is Shaping Humanity | Austin Marriott Downtown | Waterloo Ballroom 3 | Presentation | 14:30 | 15:30 | As a futurologist, I observe the convergence of seemingly disparate trends: the widespread adoption of mask-wearing, heightened awareness of personal air space, growing interest in nasal breathing and escalating concerns about pollution. The future of scent is, as yet, unregulated and will be used to partition public and private spaces, add dimensions to digital media and used in coercion of public behaviour. From disease identification to AI generated aromas, scent is a fundamental part of our existence, influencing us in ways we might not always recognize. | Morgaine Gaye | PP148489 | ✓ |
| Screening | Fantasy Life | Rollins Theatre at The Long Center | Rollins Theatre at The Long Center | Narrative Feature | 14:30 | 16:01 | Purchase Public Presale Tickets Here: "Fantasy Life"
After losing his job as a paralegal, Sam Stein suffers a panic attack and stumbles into a job babysitting his psychiatrist's three granddaughters. The girls' mother, Dianne, is an actor whose once-promising career has stalled; she's in a difficult marriage to David, a rock bassist. When David goes abroad on tour, Dianne and Sam discover an easy rapport as well as a shared history of mental illness. Sam joins Dianne's family to babysit for the summer on Martha's Vineyard, and he ends up in a house with the woman he pines for, her husband, the three kids, and all four grandparents, including his psychiatrist. | Matthew Shear | FS18104 | |
| Session | Featured Session: How America’s 33M Small Businesses Can Grow and Prosper | Hilton Austin Downtown | Salon H | Featured Session | 14:30 | 15:30 | There are 33M small businesses in the U.S. They account for almost 48% of private-sector jobs and generate $5.3 trillion in annual revenue. Yet, 50% of them will fail in their first 5 years. Small businesses are the fuel that runs the global economy and the world’s most vital source of innovation and creativity, ensuring their success is one of the greatest challenges of our time. At SXSW, talent from ABC’s Emmy Award-winning Shark Tank, produced by MGM Television and Sony Pictures Television, and Clover, the leading all-in-one point of sale solution, unveil a new success paradigm for small businesses at the intersection of culture, commerce and community, redefining support for next generation entrepreneurs. | Tabitha Brown, Mark Cuban, Justin Fenchel, Shannon Watkins | PP1147831 | ✓ |
| Session | Featured Session: Measuring Film & TV Streaming Viewership | Austin Convention Center | Room 16AB | Featured Session | 14:30 | 15:30 | In this session, Rob Jonas, CEO of Luminate, the entertainment data and insights company that fuels Variety's Streaming Originals Charts, is joined by Tubi's Chief Content Officer, Adam Lewinson, to discuss the value of data in the ever-evolving streaming landscape. Anchored by Luminate's industry-leading film & TV data, the conversation will cover how the lifecycle of IP is extended by finding new audiences on streaming platforms, why streamers are changing their approach to producing original films and series, how audience engagement shapes acquisition strategy and what information creators need to understand when it comes to streaming content. Attendees will hear first hand about how Tubi fuels fandoms of all kinds with the world’s largest collection of movies and TV episodes, including over 300 exclusive originals, engaging viewers with a fun and easy entertainment experience. | Rob Jonas, Adam Lewinson | PP1148141 | ✓ |
| Session | Featured Session: The Great Rethinking: How to Navigate the Future of Work | Austin Convention Center | Ballroom EF | Featured Session | 14:30 | 15:30 | Generational, technological, and cultural changes are challenging every traditional notion of work. Companies have two choices: reactively struggle to adjust or take control – reinventing work to align with the evolving environment. But how? In this session, futurist Rishad Tobaccowala will examine the five interwoven forces reshaping work as we know it. Drawing from his latest book, he will reveal where work will happen, how it will be done and what the work itself will look like. Discover strategies to prepare for these profound changes and get ahead of the “Great Rethinking.” | Rishad Tobaccowala, Ruth Umoh | PP1146922 | ✓ |
| Session | Featured Speaker Connect: Morra Aarons-Mele | | | Speaker Connects | 14:30 | 15:30 | Speaker Connects are an opportunity to join a limited number of attendees for an intimate discussion with SXSW Speakers. Come brainstorm new ideas and engage in conversation in this unique format. Advance sign-up is required and will be limited to primary access only. An RSVP does not guarantee a spot for this Speaker Connect session. If selected to participate you will receive a confirmation via email. In order to RSVP, please log into schedule.sxsw.com with your registration linked.
Morra Aarons-Mele is a movement builder and an expert in helping people talk about hard things. Morra knows that taking your mental health seriously is a leadership strength, and her work won the Media Award from Mental Health America in 2023. She launched and hosts The Anxious Achiever podcast for LinkedIn Presents, which was a 2020 Webby Awards Honoree, and is a top management podcast and business podcast. Her latest book, The Anxious Achiever: Turn Your Biggest Fears Into Your Leadership Superpower, published by Harvard Business Review Press, was just named one of the best management books in 2024 by Thinkers50. Morra is passionate about helping people rethink the relationship between their mental health and their success. She consults frequently with Fortune 500 companies, startups, and U.S Government agencies on matters of employee wellbeing and workplace mental health. | Morra Aarons-Mele | PP1148210 | |
| Session | Financing Food Fast: Blended Capital and the Race to 2030 | Hilton Austin Downtown | Salon B | Panel | 14:30 | 15:30 | The United Nations Environment Programme recognizes that 30% of the world’s greenhouse gas emissions come from the food sector, and the World Bank calls for $300-$650bn every year for the next 10-15 years to be invested in food innovation, declaring that Food Tech is Climate Tech. Yet only 2%–4.5% of climate tech funding is spent on food tech. So how are we going to ramp up funding to scale the innovations that will radically bring down our emissions by 2030? Four sector experts from different parts of the finance spectrum come together to debate and discuss a roadmap to financing food fast. | Elysabeth Alfano, Sanah Baig, Tonya Bakritzes, Holly Freishtat | PP149610 | ✓ |
| Session | Future of Design: Megatrends that Matter 2025 | The LINE | Onyx Ballroom 1/2/3/4 | Panel | 14:30 | 15:30 | What is the role of design in shaping our future? With a dynamic panel of industry leaders from across disciplines, we'll preview key insights from the forthcoming iF Design Trend Report 2025 and explore the physical, digital, and emerging design that is transforming our world. Looking to technology, we’ll highlight how wellness is being considered in the built environment, and address how humans and machines can work together to enhance creativity and impact. Acknowledging our increasingly connected yet fragmented and fragile planet, we’ll discuss the importance of developing resilient supply chains, and unveil green high-tech that supports sustainable and regenerative business. For anyone who loves great design and believes in its power to make the world better, don't miss the chance to get ahead of the trends. | Uwe Cremering, Cheryl S. Durst, Leigh Gammons, Lisa Gralnek | PP156565 | ✓ |
| Session | The Future of Storytelling: A Middle Eastern Series (Part 3) | Museum of the Future | Museum of the Future | Panel | 14:30 | 15:30 | As the global entertainment industry continues to evolve, the dominance of Hollywood is increasingly challenged by diverse voices from around the world. This session dives into the rise of Middle Eastern storytelling and its powerful influence on global cinema. We’ll explore how writers and filmmakers from the region are breaking stereotypes, offering fresh perspectives, and challenging the status quo. From rich cultural heritage to innovative modern tales, Middle Eastern creators are shaping the future of storytelling and offering perspectives that are more inclusive, nuanced, and authentic. | Maitha Alawadi, Mohammed Harib, Butheina Kazim | PP156267 | |
| Session | Game-Changing Tech: Elevating the Fan Experience in Sports and Entertainment | Austin Convention Center | SXSW Expo - Next Stage - Exhibit Hall 4 | Panel | 14:30 | 15:30 | In this session, leaders from sports and technology organizations will discuss how cutting-edge technologies like augmented reality, AI, and personalized data-driven apps are revolutionizing the fan experience, both in-venue and remotely. | Nicolas Avila, George Hanna, Joe Lemire, Tania Salarvand | PP156353 | ✓ |
| Screening | Happy Face | Alamo Lamar | Alamo Lamar 6 | TV | 14:30 | 15:27 | Inspired by a true-life story, "Happy Face" tells the story of Melissa Reed, daughter of Keith Jesperson, aka the Happy Face Killer. After decades of no contact, Keith forces his way back into his daughter’s life, and Melissa must find out if an innocent man is going to be put to death for a crime her father committed. In the process, she must face a reckoning of her own identity. | Jennifer Cacicio, Michael Showalter | FS18097 | |
| Screening | Happy Face | Alamo Lamar | Alamo Lamar 5 | TV | 14:30 | 15:27 | Inspired by a true-life story, "Happy Face" tells the story of Melissa Reed, daughter of Keith Jesperson, aka the Happy Face Killer. After decades of no contact, Keith forces his way back into his daughter’s life, and Melissa must find out if an innocent man is going to be put to death for a crime her father committed. In the process, she must face a reckoning of her own identity. | Jennifer Cacicio, Michael Showalter | FS18096 | |
| Special Event | The Hidden Truth About RTO: It’s Not About Productivity | El Cockfight | El Cockfight | Special Event | 14:30 | 15:30 | Companies say return-to-office mandates are about "collaboration" and "culture"—but is that the real reason? In this bold and insightful fireside chat, Harvard’s Raj Choudhury, Asana’s Rebecca Hinds, and Tulsa Remote’s Justin Harlan break down what’s really driving RTO—cost-cutting, layoffs, and executive control. Learn what’s at stake for remote professionals and how to protect your career in an evolving work landscape. | | OE45503 | |
| Session | How To Startup: 20 Essential Lessons in Music Tech | Austin Convention Center | Room 18CD | Presentation | 14:30 | 15:30 | Launching a music startup is like peeling an onion: the many layers go on forever, and it makes most people want to cry for no reason. In this fast masterclass, founders get insights on the wide range of skills required to succeed. We’ll cover ideation, product-market fit, money, investment, music licensing, and more.
Dmitri has captured the best lessons from the top startup experts in music tech via his “How to Startup” series on the Music Tectonics podcast. Sun, an investment banker and advisor, knows what it takes for startups to get investment or get acquired. | Dmitri Vietze, Sun Jen Yung | PP150413 | ✓ |
| Session | Indigenous & Farmer Insight on Climate, Agroecology Food Security | JW Marriott | Salon 1-2 | Fireside Chat | 14:30 | 15:30 | Explore the crucial relationship between climate resilience, agroecology and food security through the eyes of Indigenous communities and farmworkers. This session dives into sustainable agricultural practices rooted in traditional knowledge and firsthand experiences. Learn how this Indigenous wisdom can address climate challenges, bolster food security and build pathways to food sovereignty. Attendees will walk away with actions they can take to invest in localized food systems to shape a resilient and sustainable future for us all. | Debbie DePoala, Rosalinda Guillen, Kristen Wyman | PP155006 | ✓ |
| Session | Living Stories: How Immersive Experiences Are Reinventing Media, Disrupting Marketing, and Transforming Audiences | Fairmont | Manchester B | Presentation | 14:30 | 15:30 | Step into the future of storytelling with Charlie Melcher, Founder and CEO of Future of StoryTelling (FoST), as he unveils "Living Stories"—a groundbreaking form of immersive entertainment poised to surpass traditional media like TV and film. In this radically different SXSW session, you'll experience storytelling like never before, where the "actience" (audience that shapes the story) plays a crucial role in real-time, personalized narratives. Whether you're a brand, creator, or storyteller, discover how Living Stories can elevate your work and transform the way we connect with stories—and each other. | Charles Melcher | PP1147020 | ✓ |
| Screening | The Makings of Curtis Mayfield | Paramount Theatre | Paramount Theatre | Documentary Feature | 14:30 | 16:07 | Purchase Public Presale Tickets Here: "The Makings of Curtis Mayfield"
"The Makings of Curtis Mayfield", directed by and featuring Grammy and Academy Award-winning artist, H.E.R., explores the legacy and deep musical and cultural influence of singer, songwriter, guitarist, producer, and entrepreneur Curtis Mayfield. H.E.R.'s uniquely personal, conversational and music forward film focuses on Mayfield's influential songwriting, innovative guitar playing, film soundtrack work, and his ability to write from different perspectives. Spotlighting everything from his civil rights anthems to his love songs, "The Makings of Curtis Mayfield" pays homage to Mayfield by underscoring his direct impact on some of the most renowned artists of our generation. | H.E.R. | FS18246 | |
| Session | Mapping the Evolution of League of Legends’ Storytelling | Fairmont | Manchester EE | Fireside Chat | 14:30 | 15:30 | After the release of the critically acclaimed Netflix series Arcane, players and fans of League of Legends were given a whole new way to experience and immerse themselves into the world of Runeterra. But, League of Legends’ storytelling always began on the PC screen. Featuring developers from the League of Legends team, this panel dives into how the beloved League universe was developed over the past 15 years through Summoner’s Rift, the world’s jump to other forms of media through adaptation, and the future of storytelling in-game in the wake of a post-Arcane world for players. | Paul Bellezza, Pu Liu | PP155781 | ✓ |
| Session | Meet the Winners of the 2025 SXSW Pitch Competition | Hilton Austin Downtown | Salon G | Panel | 14:30 | 15:30 | This session gives attendees the opportunity to hear more from the leaders behind the extremely talented startups that WON each of the nine categories at SXSW Pitch 2025. Be inspired and amazed by these incredible entrepreneuers from aroud the world, as they showcase their winning ideas and shine a spotlight on the most innovative technologies of tomorrow. | Neela Mollgaard | PP1147018 | ✓ |
| Session | Mentor Session: Adil Dalal, DBA (Pinnacle Process Solutions, Intl, LLC) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Business Development, Entrepreneurship, Future of Work, Immersive Technology, Product Management/Development, Storytelling. | Adil Dalal, DBA | PP1147097 | |
| Session | Mentor Session: Alli Myatt (The Equity Practice) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Nonprofits, Future of Work, "Diversity, Equity & Inclusion". | Alli Myatt | PP1147137 | |
| Session | Mentor Session: Anika Chabra (Root & Seed Inc.) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, Marketing/Advertising/PR, Storytelling. | Anika Chabra | PP1147446 | |
| Session | Mentor Session: Benjamin Jaffe (Pryor Cashman LLP) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Marketing/Advertising/PR, Entrepreneurship, Content Strategy/Production, Artificial Intelligence/Machine Learning. | Benjamin Jaffe | PP1147101 | |
| Session | Mentor Session: Carter Bourassa (Moneta Ventures) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship. | Carter Bourassa | PP1147172 | |
| Session | Mentor Session: David Drexler (The Hidden Gems) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Immersive Technology, Entrepreneurship, Marketing/Advertising/PR. | David Drexler | PP1147378 | |
| Session | Mentor Session: Eliel Carneiro de Oliveira (Connxus) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, MedTech, "Diversity, Equity & Inclusion". | Eliel Carneiro de Oliveira | PP1148014 | |
| Session | Mentor Session: Gary Forni (Central Texas Angel Network) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Business Development, Entrepreneurship, Ethics, Funding. | Gary Forni | PP1147293 | |
| Session | Mentor Session: Guilherme Rodrigues Alves (Explore Creative Learning) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Nonprofits, "Diversity, Equity & Inclusion", Entrepreneurship. | Guilherme Rodrigues Alves | PP1147092 | |
| Session | Mentor Session: Katie Russel (Central Texas Angel Network) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, Funding. | Katie Russel | PP1147183 | |
| Session | Mentor Session: Kit Altin (The Gate London) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Marketing/Advertising/PR, Storytelling, Entrepreneurship. | Kit Altin | PP1147057 | |
| Session | Mentor Session: Michael Frick (No Friction Music Partners) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Content Strategy/Production, Marketing/Advertising/PR, Business Development, Storytelling. | Michael Frick | PP1147058 | |
| Session | Mentor Session: Nathan Weyer (forpeople) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Business Development, Content Strategy/Production, Entrepreneurship, Future of Work, Marketing/Advertising/PR, Storytelling. | Nathan Weyer | PP1147387 | |
| Session | Mentor Session: Sean Thomas Evans (EVOQ) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Artificial Intelligence/Machine Learning, XR, Storytelling, Game Development. | Sean Thomas Evans | PP1147795 | |
| Session | Music Mentor: Amanda Garcia Davenport (Recording Academy/GRAMMYs) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Marketing/PR. | Amanda Garcia Davenport | PP1147204 | |
| Session | Music Mentor: David Peris (True Faith Digital) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Emerging Technologies, Marketing/PR, Music Tech. | David Peris | PP1147221 | |
| Session | Music Mentor: Kayla Williams (kj pr) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Marketing/PR. | Kayla Williams | PP1147714 | |
| Session | Music Mentor: Mindy Dinh (Score a Score - Antenna Music Supervision) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Sync/Licensing. | Mindy Dinh | PP1147721 | |
| Session | Music Mentor: Nicholas Ayoub (Messina Touring Group) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Marketing/PR, Touring, Data. | Nicholas Ayoub | PP1147931 | |
| Session | Music Mentor: Ryan McKay (Songtradr) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Music Tech, Sync/Licensing. | Ryan McKay | PP1147650 | |
| Session | Music Mentor: Theo Feldman (Buser Legal) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in A&R, Contracts & Agreements, IP & Copyright, Management, Music Tech, Streaming & Programming, Startups, Distribution, Education, Marketing/PR. | Theo Feldman | PP1147724 | |
| Session | Music Mentor: Tim Palmer | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Audio/Production (Recording/Mixing/Mastering), Music Tech, Songwriting. | Tim Palmer | PP1147201 | |
| Session | Music Mentor: Trey Hicks (Painting Pictures) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Marketing/PR, Media/Journalism, Live Events. | Trey Hicks | PP1147231 | |
| Session | Music Mentor: Wofford Denius (Eisner, LLP) | Austin Convention Center | Room 15 | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in A&R, Contracts & Agreements, Distribution. | Wofford Denius | PP1147697 | |
| Session | Mutualism: Why Design Must Evolve Alongside Technology | JW Marriott | Salon 7 | Presentation | 14:30 | 15:30 | What if we treated advanced technologies AS IF they were new lifeforms? How might we co-exist? What would happen if we chose to evolve together? And how would it change design? Inspired by biology, that’s the thought experiment behind a bold new idea: Mutualism. When people sense complex intelligence in things, they’re able to build relationships. That kind of intelligence—complex, changing, imperfect—is now emerging in technologies. Humans must develop the humility and skill to flourish alongside them in mutual safety and respect. Design can make it possible: we’ll explore why, and how. | Alex Gallafent, Savannah Kunovsky | PP153062 | ✓ |
| Session | The New Frontier of Longevity Science: Living Well Beyond Your Years | JW Marriott | Salon D | Presentation | 14:30 | 15:30 | Is it possible to extend human lifespan beyond 100 years while maintaining quality of life? Longevity scientists David Sinclair, Ph.D., and Jeffrey Lieberman, M.D., believe it’s within reach. In this session, they explore advancements like genome sequencing, Sirtuin genes, and epigenetic regulators that make altering the aging process scientifically plausible. They will discuss promising strategies, including DREADDs (Designer Receptor Exclusively Activated by Designer Drugs), transcranial magnetic stimulation, and holistic practices, that target aging at the cellular level, enhance brain health, and promote renewal—offering life-changing insights for the future. | Jeffrey A. Lieberman, M.D., David A. Sinclair, A.O., Ph.D. | PP1146730 | ✓ |
| Session | NIL in College Athletics: Legal & Regulatory Trends | JW Marriott | Salon 5 | CLE | 14:30 | 15:30 | As NIL rights continue to transform college athletics, navigating the evolving regulatory landscape is crucial. This panel explores key issues, including NCAA guidelines, state laws, and potential federal legislation. Discussions will cover best practices for NIL contracts, compliance strategies, financial and brand protection, and the role of emerging technologies. With a focus on legal, financial, and strategic considerations, this session provides insights into maximizing opportunities while ensuring long-term sustainability in the NIL era. | Shawn Abboud, Demaurice Smith, Michael Taaffe, Lawrence Waks | PP1146600 | |
| Session | Outdoing Cancer is a Team Sport | Austin Convention Center | SXSW Expo - Podcast Lounge - Exhibit Hall 3 | Podcast | 14:30 | 15:30 | While cancer deaths in the United States have declined in recent years, some populations are being left behind—facing complicated challenges to accessing the care they need. Intervening at the earliest stages of disease onset is critical to cancer treatment success and to reducing the risk of recurrence. So how do we create a world where all people with cancer are quickly diagnosed and can live better, longer lives as science advances? This panel will discuss collaborations with patients, community leaders, healthcare providers, technology innovators, and payers that are helping to “OutDo Cancer.” | Tyrone McClain, Mary Stutts, Pam Traxel, Carmen White | PP156294 | |
| Session | Producer Mentor: Alan Luna | Austin Convention Center | Room 11B | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Acting, Development, Producers/Production, Narrative Filmmakers. | Alan Luna | PP1147245 | |
| Session | Producer Mentor: Carl Effenson (Artimage Entertainment) | Austin Convention Center | Room 11B | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Development, Producers/Production, "Sales, Acquisitions, & Distribution". | Carl Effenson | PP1147300 | |
| Session | Producer Mentor: Hillary Pierce (Wild Idea) | Austin Convention Center | Room 11B | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Doc Filmmakers, Producers/Production, "Sales, Acquisitions, & Distribution". | Hillary Pierce | PP1147299 | |
| Session | Producer Mentor: John Lang (The Ranch Productions) | Austin Convention Center | Room 11B | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Narrative Filmmakers, Producers/Production. | John Lang | PP1147307 | |
| Session | Producer Mentor: Kelley Kali (Kaliwood Entertainment) | Austin Convention Center | Room 11B | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Producers/Production. | Kelley Kali | PP1147301 | |
| Session | Producer Mentor: Lee Broda (LB Entertainment) | Austin Convention Center | Room 11B | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Funding/Artist Support, Producers/Production, Development. | Lee Broda | PP1148230 | |
| Session | Producer Mentor: Matthew C. Mills (Spacestation) | Austin Convention Center | Room 11B | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Below the Line, Development, Doc Filmmakers, Funding/Artist Support, Narrative Filmmakers, Producers/Production, "Sales, Acquisitions, & Distribution", Screenwriting, Agents & Managers. | Matthew C Mills | PP1147304 | |
| Session | Producer Mentor: Mike Blizzard (Not To Be Seen Productions) | Austin Convention Center | Room 11B | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Doc Filmmakers, Narrative Filmmakers, Producers/Production. | Mike Blizzard | PP1148272 | |
| Session | Producer Mentor: Paul Merryman | Austin Convention Center | Room 11B | Mentor Session | 14:30 | 15:45 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Development, Producers/Production, Below the Line. | Paul Merryman | PP1147302 | |
| Session | The Product is the Message Now | The LINE | Topaz Ballroom 1-2-3 | Panel | 14:30 | 15:30 | One of the biggest problems facing the Media industry is outdated products - from production, to distribution, to the user interfaces of our platforms, to the very methods by which we measure success. Consumer technology has advanced light years in the last decade, how can Media’s systems of delivery, consumption, production and measurement keep up? | Rob Caruso, Adde Granber, Mike Sid, Linette Zaulich | PP156289 | ✓ |
| Session | The Race for CPG Shelf Space: Beyond Shoppy Shops To Mainstream | JW Marriott | Salon 3-4 | Panel | 14:30 | 15:30 | “The Race for Shelf Space: Moving Beyond The Shoppy Shop Into Mainstream," will delve into the strategies employed by innovative CPG brands to transcend the early adopter phase and capture a broader consumer base. Through case studies and industry insights, panelists will share how they’ve navigated the competitive landscape and examine the pivotal role of marketing, distribution channels, and consumer engagement in achieving mainstream success. Participants will gain a deep understanding of the challenges and opportunities faced by CPG brands as they scale beyond niche markets amidst evolving | Loren Brill, Becca Millstein, Jack Savage, Monica Watrous | PP151256 | ✓ |
| Session | Reel Money: Uncommon Motivations Behind Indie Film Financing | Austin Convention Center | Room 17AB | Panel | 14:30 | 15:30 | As streamers and other distributors continue to pull back on their acquisition spends, financing indie films has become more difficult than ever. Though most investors are concerned with the path to recoupment, some indie film backers have other motivations for investing in projects, such as social impact investing, taking advantage of certain federal tax deductions, or following a more traditional patron of the arts model. This panel will explore different types of investors, as well as their motivations, to better bridge the gap of understanding between producers and these types of financiers. | Megan Christensen, Donna Gruneich, Ryan Smith, Sophia Yen | PP148586 | ✓ |
| Session | Reimagining the Future of Alzheimer’s Disease | JW Marriott | Salon BC | Panel | 14:30 | 15:30 | The brain, our most intricate organ, is behind every sense, step, and thought. As we age, many will face memory and thinking issues – some normal, some not. But how can you tell the difference?
Join us for an engaging discussion on cognitive health with experts in the field to explore the importance of recognizing memory and thinking issues early, and new diagnostics that play a role in Alzheimer’s disease and groundbreaking scientific developments on the horizon. Together, let’s reimagine our understanding of Alzheimer’s and aging. | Sandra Carlino, Richard Lui, Joanne Pike, Anne White | PP1148017 | ✓ |
| Session | Roller Coaster Curiosity: Learn It. Live Better Stories | Courtyard Marriott | Rio Grande Ballroom 1 | Workshop | 14:30 | 16:30 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
Remember when you were 9? First field trip. First roller coaster. Now, imagine having that “Everything’s New” curiosity in business meetings. This workshop celebrates a childlike mindset. It’s a dynamic duo of SXSW vets and storytelling with Jon Burkhart and top global theme park designer Kelly Herrick. Their goal: get your adrenaline flowing and achieve peak kid wonder, curiosity, and awe. It’s a storytelling and spontaneity masterclass. Real-life stuff. Not digital distraction. Enjoying the ups less and the downs more like you’re on a roller coaster. Afterward, maybe you’ll ‘field trip’ to a theme park. Or pub? | Jon Burkhart, Kelly Herrick | PP154741 | |
| Session | Salary Negotiation: Learn From An Industry Insider | Courtyard Marriott | Rio Grande Ballroom 2 | Workshop | 14:30 | 16:30 | Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.
Can you believe salary negotiation is not taught in every college? This workshop is an interactive presentation to learn the insider secrets all companies use in their pay practices paired with interactive exercises so employees can navigate the job interview and offer process. There will be no more than 5 sections of presented material, after each of which I will guide the audience in interactive exercises auditing their core fears at each stage to overcome limiting beliefs, then practice the right words to say at several key junctures in a salary negotiation. | Aaron Thweatt | PP154160 | |
| Session | Scrubbing the System: Music Data Management Today | Austin Convention Center | Room 18AB | Panel | 14:30 | 15:30 | In today’s music industry, data is king. It must be accurate, updated and consistent. Historically, data management has been another way the industry favors recorded music over publishing, with DSPs relying on labels to submit backend data. To protect all parties involved and ensure accurate compensation, we must foster open dialogue addressing our data management challenges. We will discuss how to treat data meticulously, hold rights holders accountable, and set responsibilities that achieve results for all. We plan for a music business journalist to moderate, and speakers from a DSP & label | Dae Bogan, Jay Gilbert, Rell Lafargue, Molly Neuman | PP1148162 | ✓ |
| Session | Second Cities: Culture Beyond the Capital | Palm Door on Sixth | Palm Door on Sixth | Panel | 14:30 | 15:30 | Having launched in Manchester, UK in 2021, The British Pop Archive is a national project, collecting British cultural materials from pop, youth, and counter cultures.
Factory Records foresaw Manchester as a possible centre for UK pop culture, and that arts and media could be the new industry of the city in a post-industrial landscape. However, despite Manchester’s cultural and musical legacy, the question often arises of why a national project like this is not based in London.
This panel explores how cities and regions overcome this capital-city-bias within popular culture. | Mat Bancroft, Kirsty Fairclough, Sarah Norris, Stephen Ray | PP156256 | |
| Session | 'Served' Live with Andy Roddick featuring Brené Brown | Austin Convention Center | Ballroom A | Podcast | 14:30 | 15:30 | Check out all events Presented by “Vox Media.”
Join tennis champion Andy Roddick, in conversation with Brené Brown as they debate the merits of pickleball, unpack the psychological isolation of tennis to the resilience required to win — and lose — on the world’s biggest stages, and reflect together on how vulnerability and learning to rely on your team serves players and leaders on and off the court. | Brené Brown, Andy Roddick | PP156398 | |
| Session | Tackling Misinformation on Its Own Turf: Social Media | Austin Convention Center | Room 6AB | Panel | 14:30 | 15:30 | Nearly half of Americans get their news from social media. Sharing an infographic on the latest social issue is an expected form of political support or advocacy for Gen Z. How do we ensure the posts we’re consuming and resharing are accurate and authentic?
Consumers increasingly look to influencers and brands to voice their own perspectives. As identity issues, reproductive justice, and trans rights are top of mind, access to credible information is more critical than ever. This panel explores the crossroads of responsibility between individuals, brands, and creators on social media. | Lindsey Cook, Deja Foxx, Kylo Freeman, Cynthia Plotch | PP153697 | ✓ |
| Session | Tech-Wide Battle Against Online Fraud | Hilton Austin Downtown | Salon K | Panel | 14:30 | 15:30 | Discover the dynamic world of online fraud prevention with leaders from Match Group and Coinbase. As members of Tech Against Scams, a new coalition uniting companies across social media, dating apps, financial institutions, and the crypto sector, these experts, alongside a former FBI agent, will dive into cutting-edge strategies to tackle threats like romance scams and pig butchering, all while championing consumer protection through collaboration and innovation. Gain valuable insights into the latest advancements and learn how these initiatives safeguard online communities from bad actors. | Roger Campbell, Philip Martin, Yoel Roth, Mackenzie Sigalos | PP153022 | ✓ |
| Session | Texas Video Game Industry Meet Up | Hilton Austin Downtown | Room 412 | Meet Up | 14:30 | 15:30 | From the iconic worlds of Borderlands, Doom, and Age of Empires to the social fun of Words With Friends, Texas has been a cradle of creativity for some of the world’s most beloved video games. As home to the third-largest video game industry in the U.S., Texas is a thriving hub for game creators. Join us for a lively meet up where you can reconnect with old friends, make new connections, and exchange ideas to shape the future of Texan gaming. Whether you’re a seasoned professional or an aspiring developer, this meet up is your chance to network, collaborate, and celebrate our community. | Manuel Delgado, David Najjab | PP155494 | |
| Session | Through the Green Lens - Ireland Your Creative Partner | Marlow | Marlow | Panel | 14:30 | 15:30 | Ireland Your Creative Co-production Partner. Ireland has the benefit of both a local and international industry. This panel will explore the benefits of creating productions in Ireland, the expertise and financial incentives including the types of productions that are located in Ireland, and what an international producer or company can expect. | Anthony D'Alessandro, Tristen Orpen Lynch, John Sloss, Jess Varley | PP156306 | |
| Session | Using ESA's Euclid Telescope To Probe The Dark Universe | Austin Marriott Downtown | Waterloo Ballroom 1-2 | Panel | 14:30 | 15:30 | 95% of the universe is dark: dark matter and dark energy. While we cannot observe them directly, an incredible amount of information about the dark universe is encoded in the shapes, positions, and motions of galaxies. The European Space Agency's Euclid telescope (with contributions from NASA), launched in July 2023, is the first telescope purpose built to understand the dark universe. Euclid will survey 2 billion galaxies, generating a huge data set that will transform astrophysics using innovative AI/machine learning tools. Euclid's first release of survey data will be in March 2025. | Marco Bonici, Guadalupe Canas Herrera, Elizabeth Landau, Jason Rhodes | PP147766 | ✓ |
| Session | Video Games and the Crossover With Entertainment IP's | Fairmont | Manchester GG | Panel | 14:30 | 15:30 | Ever wonder how your favorite entertainment IP’s Dune, The Boys and WWE end up in your favorite video games?
Video games have become a cultural and entertainment phenomenon, and it only makes sense that mega gaming IPs such as Call of Duty and Overwatch, launch in-game collaborations with your favorite entertainment powerhouses, to expand their reach to a larger audience. | Tyler Bahl, Libby Bush, Dion Rogers | PP154044 | ✓ |
| Session | Women and Sports Documentaries - Changing the Game | Austin Convention Center | Ballroom B | Panel | 14:30 | 15:30 | Preeti Varathan, Head of 30 for 30 Podcasts at ESPN and finalist for the Pulitzer Prize in Audio Reporting, leads a conversation about how women are shaping the future of sports documentaries, as subjects, creators and audience-builders. She will be joined by a panel of fellow creators and audio documentarians to discuss the way women are changing storytelling in sports. | Nicole Teeny, Preeti Varathan | PP156558 | ✓ |
| Session | Working to Solve our Loneliness Epidemic | The Thompson Hotel Austin | Red River Ballroom | Fireside Chat | 14:30 | 15:30 | Despite growing awareness about the loneliness epidemic in the United States, and the negative effects of employee disengagement, the problems persist.
A key myth of employee loneliness - that it can be solved simply by in-person work, for example - have induced organizations to adopt back-to-work policies that are unlikely to help on their own, and might even backfire.
To root out loneliness and build social connections, companies must take a series of steps which we will review in detail in this session, from measurement to action. | Christian Beaudoin, Constance Hadley | PP156375 | ✓ |
| Session | Donald Passman Book Signing | Austin Convention Center | Room 10C | Book Signing | 14:45 | 15:10 | Donald Passman will be signing copies of “All You Need to Know About the Music Business" at the SXSW Bookstore. | Donald Passman | PP1148312 | |
| Screening | For Worse | ZACH Theatre | ZACH Theatre | Narrative Feature | 14:45 | 16:15 | Purchase Public Presale Tickets Here: "For Worse"
Lauren, a newly divorced, sober mom, feels like she has a new lease on life after joining her first acting class and starting a fling with her hot, young scene partner. However, when they attend their Gen Z classmate's wedding together, things begin to fall apart, and Lauren finds herself behaving like a drunk 25-year-old bridesmaid. Luckily after a disastrous night she stumbles into a new day and a new beginning. | Amy Landecker | FS18474 | |
| Screening | Hallow Road | Alamo Lamar | Alamo Lamar 2 | Narrative Feature | 14:45 | 16:05 | Two parents receive a distressing late-night call from their teenage daughter, who has just accidentally hit a pedestrian. They jump in their car, racing to get there before anyone else stumbles across the scene. As they head deeper into the night, disturbing revelations threaten to tear the family apart as they soon realize they might not be the only ones driving down Hallow Road. | Babak Anvari | FS18351 | |
| Screening | Hallow Road | Alamo Lamar | Alamo Lamar 7 | Narrative Feature | 14:45 | 16:05 | Two parents receive a distressing late-night call from their teenage daughter, who has just accidentally hit a pedestrian. They jump in their car, racing to get there before anyone else stumbles across the scene. As they head deeper into the night, disturbing revelations threaten to tear the family apart as they soon realize they might not be the only ones driving down Hallow Road. | Babak Anvari | FS18352 | |
| Screening | Odyssey | Violet Crown Cinema | Violet Crown Cinema 2 | Narrative Feature | 14:45 | 16:35 | Odyssey follows Natasha Flynn, a sharp-tongued, coke-fuelled London estate agent, who juggles debts, danger, and deception. Her seemingly glossy life—flashy clothes, posh loft apartment, and endless champagne—hides a spiralling mess of broken dreams, addiction and a business on the brink of collapse. Enter Dan and Will, smooth-talking loan sharks with a sinister edge. Their offer? Easy cash, if she hides a kidnapped fellow estate agent. What follows is a wild, neon-soaked ride through London’s seedy underbelly, as Natasha searches for The Viking, an old ally with violent tendencies. A bloody, chaotic showdown ensues, leaving bodies—and morals—shattered. | Gerard Johnson | FS18185 | |
| Screening | Odyssey | Violet Crown Cinema | Violet Crown Cinema 4 | Narrative Feature | 14:45 | 16:35 | Odyssey follows Natasha Flynn, a sharp-tongued, coke-fuelled London estate agent, who juggles debts, danger, and deception. Her seemingly glossy life—flashy clothes, posh loft apartment, and endless champagne—hides a spiralling mess of broken dreams, addiction and a business on the brink of collapse. Enter Dan and Will, smooth-talking loan sharks with a sinister edge. Their offer? Easy cash, if she hides a kidnapped fellow estate agent. What follows is a wild, neon-soaked ride through London’s seedy underbelly, as Natasha searches for The Viking, an old ally with violent tendencies. A bloody, chaotic showdown ensues, leaving bodies—and morals—shattered. | Gerard Johnson | FS18186 | |
| Networking | Happy Hour with SXSW London | Austin Convention Center | SXSW Expo - Exhibit Halls 2-4 | | 15:00 | 16:00 | Join us for a drink at Happy Hour and learn more about the inaugural SXSW London, June 2-7 2025. Stocks are limited on a first come, first served basis. | | OE46248 | |
| Screening | Lifehack | Alamo Lamar | Alamo Lamar 9 | Narrative Feature | 15:00 | 16:36 | Check out the Conference Session How to Catch A Pirate with director Ronan Corrigan
LifeHack is a gripping cyberheist thriller following four teenage slackers as they plot to steal £24M from a tech billionaire’s crypto wallet. Armed with hacking skills, social engineering tactics, and cryptocurrency expertise, they attempt the heist of the century from their bedrooms. The film is packed with tension, suspense, and unexpected twists as they face countless obstacles to execute their daring plan. However, the aftermath proves just as dramatic, exploring the impact of their actions. Beyond the thrilling heist, LifeHack offers a raw and compelling look into the lives of teenagers in today’s tech-driven world, blending excitement with emotional depth. | Ronan Corrigan, Ronan Corrigan | FS18516 | |
| Session | Nancy Harhut Book Signing | Austin Convention Center | Room 10C | Book Signing | 15:00 | 15:25 | Nancy Harhut will be signing copies of “Using Behavioral Science in Marketing" at the SXSW Bookstore. | Nancy Harhut | PP1148332 | |
| Session | Tynesia Boyea-Robinson Book Signing | Austin Convention Center | Room 10C | Book Signing | 15:15 | 15:40 | Tynesia Boyea-Robinson will be signing copies of “The Social Impact Advantage: Win Customers and Talent By Harnessing Your Business for Good" at the SXSW Bookstore. | Tynesia Boyea-Robinson | PP1148336 | |
| Showcase | tiger bae | Rivian Park | Radio Day Stage at Rivian Park | Dance | 15:20 | 16:00 | Synth-pop band tiger bae, formed in Tokyo by members of HOTEL MEXICO and vocalist Yuco, made their debut with the mini-album “Calm Like This Love” in 2022. The music video for the track “Deeply,” featuring actress Ami Tomite, has garnered over 80,000 views. Remixes by Bark Bark Disco and JOON, both from Jonny Jewel’s label “ITALIANS DO IT BETTER,” also gained attention. In 2023, they released the single “White Highlights.” Their 2024 release “Distant Calls” is a romantic indie dance track, maintaining their dreamy, melancholic atmosphere, with a refreshingly bittersweet melody and a captivating soundscape. The lyrics revolve around the theme of “a dream seen within a dream.” | | MS61821 | |
| Screening | My Uncle Jens | Alamo Lamar | Alamo Lamar 3 | Narrative Feature | 15:30 | 17:08 | Akam, a young literature teacher, lives a comfortable life in Oslo until his estranged uncle from the Iranian part of Kurdistan comes for a surprise visit. Despite limited space in his shared flat with friends, Akam feels obligated to invite his uncle to stay for a few days. However, his uncle quickly makes himself at home and shows no sign of leaving anytime soon. Torn between his sense of familial duty and growing tension in the flat, Akam begins to suspect there's more to his uncle's visit than just a casual trip. What follows is a series of revelations and unexpected events that could have life changing consequences for them both. | Brwa Vahabpour | FS18222 | |
| Screening | My Uncle Jens | Alamo Lamar | Alamo Lamar 4 | Narrative Feature | 15:30 | 17:08 | Akam, a young literature teacher, lives a comfortable life in Oslo until his estranged uncle from the Iranian part of Kurdistan comes for a surprise visit. Despite limited space in his shared flat with friends, Akam feels obligated to invite his uncle to stay for a few days. However, his uncle quickly makes himself at home and shows no sign of leaving anytime soon. Torn between his sense of familial duty and growing tension in the flat, Akam begins to suspect there's more to his uncle's visit than just a casual trip. What follows is a series of revelations and unexpected events that could have life changing consequences for them both. | Brwa Vahabpour | FS18225 | |
| Special Event | Remote Workers Happy Hour | El Cockfight | El Cockfight | Special Event | 15:30 | 17:30 | Remote work is better with community. Join Tulsa Remote for the official Remote Workers Happy Hour at SXSW! Connect with fellow remote professionals over drinks, bites, and great conversations.
Come early for our fireside chat featuring experts from Harvard and Asana at 2:30 PM—then stick around to network, unwind, and meet your people.
Oh, and did we mention? Tulsa Remote pays remote workers $10,000 to move to Tulsa. Come learn how to join the world’s largest community of remote workers. | | OE45355 | |
| Session | Tiffany Yu Book Signing | Austin Convention Center | Room 10C | Book Signing | 15:45 | 16:10 | Tiffany Yu will be signing copies of “The Anti-Ableist Manifesto: Smashing Stereotypes, Forging Change, and Building a Disability-Inclusive World" at the SXSW Bookstore. | Tiffany Yu | PP1148300 | |
| Session | (CANCELED) Music Mentor: Gabriela Gironas (Cool Shit, Cool People) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in A&R, Management, Startups, Nonprofits, Marketing/PR. | | PP1147212 | |
| Session | Agents & Managers Mentor: Alexa Whittington (AWE) | Austin Convention Center | Room 11B | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Agents & Managers, Acting, Funding/Artist Support. | Alexa Whittington | PP1147733 | |
| Session | Agents & Managers Mentor: Christopher Burns (Underscore Talent) | Austin Convention Center | Room 11B | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Development, Agents & Managers, Narrative Filmmakers, Producers/Production, Screenwriting. | Christopher Burns | PP1147961 | |
| Session | Agents & Managers Mentor: Emily Cameron (Innovative Artists Talent & Literary Agency) | Austin Convention Center | Room 11B | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Agents & Managers, Screenwriting, Narrative Filmmakers. | Emily Cameron | PP1147353 | |
| Session | Agents & Managers Mentor: Eric Borja (Writ Large) | Austin Convention Center | Room 11B | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Agents & Managers, Producers/Production, Screenwriting. | Eric Borja | PP1147358 | |
| Session | Agents & Managers Mentor: Linnea Toney (Underscore Talent) | Austin Convention Center | Room 11B | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Agents & Managers. | Linnea Toney | PP1147826 | |
| Session | Agents & Managers Mentor: Parker Davis (VERVE) | Austin Convention Center | Room 11B | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Agents & Managers, Development, Screenwriting. | Parker Davis | PP1147357 | |
| Session | Agents & Managers Mentor: Sydney Kobil (WME) | Austin Convention Center | Room 11B | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Agents & Managers, Doc Filmmakers, Development, Producers/Production, "Sales, Acquisitions, & Distribution". | Sydney Kobil | PP1147355 | |
| Session | AI and Power Concentration: Building Tech to Empower Us All | Hilton Austin Downtown | Salon C | Panel | 16:00 | 17:00 | Advanced AI is rapidly concentrating extraordinary power in the hands of a few companies and individuals through job replacement, media control, and mass surveillance. This could be extraordinarily damaging to our society, economy, and individual agency. This session will bring together Big Tech whistleblowers, AI experts, and civil society leaders to lay out the ways in which AI is supercharging the concentration of power, what this means for us as individuals and communities, and how we can ensure that AI is used to empower everyone, not just enrich the few. | Emilia Javorsky, Daniel Kokotajlo, Lawrence Lessig, Kylie Robison | PP149013 | ✓ |
| Session | Arctic: An Urgent Call for Climate and National Security | Hilton Austin Downtown | Salon B | Panel | 16:00 | 17:00 | Tucked away at the top of the Earth, the Arctic plays a central role in stabilizing the global climate through the polar vortex and reflection of the sun’s heat back into the atmosphere, among other key mechanisms. The current rapid loss of Arctic sea ice is not only an urgent climate matter but a key national security matter, as geopolitical conflict will result over newly accessible resources, shipping lanes, and seabed rights. Action or inaction by individuals, corporations, and governments will determine the fate of the Arctic and, by extension, our planet and next generations. | Kishla Askins, Sherri Goodman, Michelle Li, Sally Ann Ranney | PP149900 | ✓ |
| Session | Beyond the Mind: Psychedelics to Heal the Body | JW Marriott | Room 203-204 | Panel | 16:00 | 17:00 | Psychedelics are being researched, and showing efficacy, as medicines for much more than mental health. Alongside depression and PTSD, the staggering burden of chronic pain and neurodegeneration continues to grow globally and affects folks of all stripes. Hear from the world’s leading clinical psychedelic researchers on the latest science for how these substances can be effective therapies for difficult-to-treat physical conditions like fibromyalgia, chronic-Lyme disease and phantom-limb pain. | Julia Bornemann, Joel Castellanos, MD, Albert Garcia-Romeu, PhD, Court Wing | PP152846 | ✓ |
| Session | Cash For All: Reimagining the Social Safety Net | Austin Marriott Downtown | Waterloo Ballroom 4-6 | Panel | 16:00 | 17:00 | How can cash in hand transform the lives of low-income Americans? This panel dives deep into the data, exploring the tangible and intangible impacts of cash assistance and how these insights can revolutionize our approach to vital social safety net programs like Medicaid and SNAP—especially at a time when these programs face critical challenges. We'll examine how guaranteed income creates a ripple effect, touching everything from socioeconomic stability and family choices to employment prospects.
But guaranteed income is just one piece of the puzzle. Join us as we bring together leading researchers, community partners on the front lines, and seasoned practitioners to unpack the latest research and discuss its profound implications for the future of social policy. This is a conversation you won't want to miss. | Karina Dotson, Kevin Gotkin, Khea Pollard, Elizabeth Rhodes | PP1148369 | ✓ |
| Session | Country Music Renaissance: Fans, Brands & Artists’ New Era? | Austin Convention Center | Room 18AB | Panel | 16:00 | 17:00 | Country music’s booming. With 20B+ streams in 2023 – a 23.7% YOY increase, it’s one of the fastest-growing genres in the U.S. From Yellowstone to Barbie, it shapes pop-culture, while artists like Beyonce, Post Malone, Diplo and more successfully cross over. So, what’s driving this growth, and will it go on? How will it impact fans, brands, and artists? Meet the visionaries behind Stagecoach and top brands as they unveil how they’re leveraging country’s golden era. From festivals to partnerships and more, discover why many are all in on country and where the biggest opportunities exist ahead. | Sam Fernandez, Michelle Kammerer, Jeffrey Neuberger, Stacy Vee | PP147228 | ✓ |
| Session | Dada for Dada: The Power of Absurdity | Austin Convention Center | Room 6AB | Panel | 16:00 | 17:00 | Witness Dan Murphy, SVP of Marketing for Liquid Death, Meow Wolf co-founder Benji Geary, and Aaron Tichenor, aka Boyabaddie, descend into the joyous embrace of nonsense. In a world growing heavier by the minute, they thrive on the absurd, celebrate the uncomfortable, and share bold visions on digital platforms and in everyday life. From outrageous ideas that challenge norms to pushing boundaries in art and content creation, discover how absurdity fosters joy, distraction from bleak realities, and connections with audiences who resonate with creativity for creation’s sake. | Benji Geary, Dan Murphy, Kati Murphy, Aaron Tichenor | PP153299 | ✓ |
| Session | Deepfake Dilemma: Balancing Innovation and Policy | Austin Marriott Downtown | Waller Ballroom D | Fireside Chat | 16:00 | 17:00 | AI voice technology has transformed industries, enabling creative expression and innovation. However, the rise of deepfakes risks the spread of misinformation and fraud, prompting regulatory action. This talk will explore AI voice tech's dual nature: benefits and risks. Join us to examine its creative uses, challenges, how detection technology supports responsible innovation, balancing progress with protection now and in the future. We'll share insights into the collaboration between technologists, policymakers and ethicists to harness AI's potential while maintaining information integrity. | Zohaib Ahmed, Chris Massey | PP146439 | ✓ |
| Session | Digital Accessibility As Strategy, Not Compliance | JW Marriott | Salon 7 | Presentation | 16:00 | 17:00 | Many digital teams begrudgingly seek accessibility “compliance” and fail to see its value as a core product strategy. In this session, we reveal how prioritizing accessibility drives growth and opens new opportunities for those who rely on assistive technology just as much as those who do not. Discover how native mobile accessibility functionality enhances user experience and offers value far beyond what is required to be inclusive. | Jack Cunningham | PP147426 | ✓ |
| Session | Enterprise Digital Products: The Death of Design Innovation? | JW Marriott | Salon 6 | Panel | 16:00 | 17:00 | In this panel, design leaders candidly discuss how they lead Design teams in the creation of enterprise digital products. We will explore the benefits and challenges, myths, legends, and inconvenient truths of Designing for the Enterprise. We will even tackle the biggest conundrum facing our industry today: does Enterprise Software require design to fit into a factory model, forever closing the door on Innovation, and thus perpetuating the downward trajectory of the role of design? Or will our focus on empathy and human-centricity be a force for positive change in a sea of sameness? | Barry Fiske, Phil Golub, Valerie Vacante | PP152066 | ✓ |
| Session | The Esports Renaissance and Global Expansion | Fairmont | Manchester GG | Panel | 16:00 | 17:00 | Discover how substantial investment overseas is reshaping the esports landscape. This panel will delve into the influx of funds from global players, examining the transformative effects on team structures, tournament dynamics, market growth, and new opportunities like the International Olympic committee approving esports. Industry experts will discuss the strategic moves being made and the potential long-term impact on the esports ecosystem. | Andrew Haworth, Fabian Scheuermann, Sean Smith, Megan Van Petten | PP155790 | ✓ |
| Session | A Fast and Furious Return to the Moon | Austin Marriott Downtown | Waterloo Ballroom 1-2 | Panel | 16:00 | 17:00 | We’re going back to the Moon and this time to stay. In collaboration with NASA, commercial companies are leading the way to establish rapid, recurring access to the lunar surface. The first commercial lunar missions are already underway as our nation aims to unlock the Moon’s scientific, environmental, and economic advantages.
NASA and Firefly Aerospace will shed light on why we’re returning to the Moon after 50+ years and how we’re doing things differently. With Firefly’s first lunar mission scheduled for early 2025, the team will have fresh, behind-the-sciences insights to share. | Ray Allensworth, Dr. Regina Blue, Loren Grush, Jason Kim | PP150074 | ✓ |
| Session | Featured Session: For the Love of Cinema: Meet NEON, the Award Winning Independent Film Studio | Austin Convention Center | Room 16AB | Featured Session | 16:00 | 17:00 | Award-winning independent film studio NEON (ANORA, LONGLEGS, PARASITE) discusses its unique mission to champion boundary pushing cinema and the next wave of auteurs. With Tom Quinn, CEO/Founder, Christian Parkes, CMO, Elissa Federoff, Chief Distribution Officer, Jeff Deutchman, President of Acquisitions & Development, and Christina Zisa, President of Publicity. | Jeff Deutchman, Elissa Federoff, Peter Hall, Christian Parkes, Tom Quinn, Christina Zisa | PP1148388 | ✓ |
| Session | Featured Session: Spill the Tea: A Strategic Guide to Office Gossip | Hilton Austin Downtown | Salon H | Featured Session | 16:00 | 17:00 | Who hasn't gossiped at work?? We all do it, even though we're told we shouldn't. But what if some gossip is actually...good for us? Drawing from research and real-world examples, workplace expert and bestselling author Amy Gallo shares when water cooler talk helps build relationships and when it turns toxic. In this session, you'll learn how to navigate office gossip like a pro, whether you're sharing it or on the receiving end. Plus, get practical strategies for confronting harmful gossip head-on, turning destructive drama into productive dialogue, and building relationships that thrive on trust rather than whispered takedowns. Skip the guilt and gain tools for using gossip to strengthen relationships and get ahead (while keeping your integrity intact). | Amy Gallo | PP1147104 | ✓ |
| Session | Featured Session: Unlock Your Creative Problem Solving Super Powers with Gen AI | Austin Convention Center | Ballroom EF | Featured Session | 16:00 | 17:00 | In the well-known children’s book “Harold and the Purple Crayon,” a boy named Harold can draw anything into existence using just his imagination and a magic crayon. So how can you turn Gen AI into your own magical purple crayon? Through common use cases and compelling examples, this session explores how lateral thinking skills can help you unlock the creative problem solving power of Gen AI. | Don Allen Stevenson III, John Scott | PP1146921 | ✓ |
| Session | From Creator To Closer: Your Path To Greenlight | Fairmont | Manchester B | Panel | 16:00 | 17:00 | Grab a seat at the table with the decision-makers greenlighting content at the most cutting-edge immersive venues in the country. In a candid and illuminating conversation, you’ll learn how to speak the language of immersive experience venues to successfully position your personal brand and your concept using insights from industry innovators. Explore new opportunities and challenges of realizing your work in an immersive experience venue with leading experts as they unpack the pitch process behind some of the most successful immersive experience venues in the U.S. | Myriam Achard, Neil Carty, Noah Nelson, Liz Rosenthal | PP146351 | ✓ |
| Session | From Data Deluge to Data Strategy: Get the Power of Insights | Austin Convention Center | Room 18CD | Presentation | 16:00 | 17:00 | Data from DSPs, charts, and social media is overwhelming music professionals—artists, managers, and labels alike. But what do these numbers truly signify? How can we effectively analyze them? And most importantly, how can data be leveraged to build and execute a winning strategy?
In this session, we'll delve into a structured, mindful, and strategic approach to data, using real-world examples and a practical roadmap. Whether you're an independent artist or a seasoned label executive, unlocking the power of insights is key to achieving the next level of success. | Isabella Pighi, Chiara Santoro | PP153768 | ✓ |
| Session | From Players to Powerhouses: Shaping the Future of Gaming in Culture | Fairmont | Manchester EE | Fireside Chat | 16:00 | 17:00 | Gamers are this generation's influence, culture, and community. This panel explores how gamers have evolved into professional content creators, the role platforms play in driving deeper audience engagement, and the monetization strategies that power today’s top gaming talent. Through case studies of streamer-led communities and successful brand integrations, UTA and L'Oréal will break down best practices for brands looking to authentically connect with gaming audiences and where the next wave of engagement is heading. | Taireek Simms, Stephanie Smith | PP1147375 | ✓ |
| Session | Fuel Incredible: Your Recipe for Peak Performance | Austin Convention Center | Room 8ABC | Panel | 16:00 | 17:00 | With twelve Olympic Gold Medals between them, Gabby Thomas and Caeleb Dressel understand Peak Performance. In a wide-ranging conversation, moderated by celebrity chef, host, and entrepreneur Katie Lee, Gabby and Caeleb will share their key ingredients to optimizing performance, from nutrition to mental health, emotional support, and physical training, as well as how you can apply their recipes for success to your own life. | Katie Lee Biegel, Caeleb Dressel, Gabby Thomas | PP1148088 | ✓ |
| Session | Gallows Humor: Bright Storytelling in Dark Times | Austin Convention Center | Room 9ABC | Fireside Chat | 16:00 | 17:00 | Whether it's climate, our political system, or global stability, we are living in deadly serious times. Then there are all the personal and professional setbacks we all face as we go through life.
How do we use humor and storytelling - not just to get through dark moments, but to emerge from them stronger than before? In this discussion, two renowned storytellers (David Litt, former Obama speechwriter and NYT bestselling memoirist; and Catherine Burns, former artistic director of The Moth) share their lessons about the role of humor and stories to transcend moments of crisis. | Catherine Burns, David Litt | PP154029 | ✓ |
| Session | Game Change: The New Rules of Brand Engagement | JW Marriott | Salon E | Panel | 16:00 | 17:00 | In today's hyper-connected media landscape, marketing at the speed of culture isn't just about keeping up – it's about rewriting the playbook entirely. Join Han Wen, Chief Digital Marketing Officer for L'Oréal Groupe in the US, and Josh Feldman, Chief Marketing Officer, NBCUniversal Advertising & Partnerships, in conversation with Kristina Monllos, Senior Marketing Editor for Digiday, for a deep dive into how major brands like CeraVe, L’Oréal Paris, Maybelline and NYX Professional Makeup are redefining the beauty marketing space and reaching new audiences in less expected places. From major international sports events to splashy entertainment milestones, brands aren't just participating in culture, they're actively expanding the playing field. | Josh Feldman, Kristina Monllos, Han Wen | PP1148403 | ✓ |
| Session | The Global Impact of US Healthcare Trends | JW Marriott | Salon BC | Panel | 16:00 | 17:00 | This panel explores groundbreaking technologies, forward-thinking policies, and game-changing practices impacting healthcare systems worldwide. We’ll tackle cutting-edge topics like digital health innovations, AI breakthroughs, next-level data integration, and revolutionary shifts in healthcare delivery models. Join us to uncover insights that will help you stay ahead and innovate in today’s fast-evolving healthcare landscape—and be prepared to rethink what’s possible in the future of global healthcare. | James Geracci, Sunila Levi, Anne Snowdon, Andrew Truscott | PP147643 | ✓ |
| Session | How AI is Affecting Our Sense of Self At Work | Austin Marriott Downtown | Waller Ballroom C | Fireside Chat | 16:00 | 17:00 | Beyond competency and skill sets, workers’ ‘sense of self’ can make or break company success. And as adoption of AI accelerates, a new factor is at play: concern of eventual job replacement is rocking even the most self-assured employees. Research finds that employees who derive job satisfaction from using their skills may feel left out of the automation loop - and an impending sense of ‘doom’. This fireside chat explores how business leaders can use AI to equip employees for greater success and add to their repertoire of skills, achieving balance between the risks and benefits of automation. | Neil Hoyne, Stefano Puntoni | PP152835 | ✓ |
| Session | How Psychedelics Can Accelerate Climate Action | JW Marriott | Room 201-202 | Short Form | 16:00 | 16:30 | Psychedelics can inspire a profound oneness with all life—the Psychedelics for Climate Action (PSYCA) community is dedicated to transforming this awareness into meaningful climate action. If countless climate solutions are available, why are we in a climate crisis? We believe raising and expanding consciousness is key to unlocking collective action for systems change. In a time of polycrisis and climate chaos, let’s build our mycelial network, envision new possibilities, and integrate them into action. Together, we can accelerate a consciousness shift and discover pathways forward. | Marissa Feinberg | PP154293 | |
| Session | Immersive Wellness for Expanding Aliveness | Fairmont | Manchester A | Panel | 16:00 | 17:00 | Elevated states of consciousness decrease stress and improve overall well-being. Submersive, from the co-founder and ECD of Meow Wolf, is an immersive destination wellness experience blending the latest discoveries in neuroscience with cutting-edge water, light and sound therapies. Join CEO Corvas Brinkerhoff (Submersive, Meow Wolf), Joseph Pine (The Experience Economy), and Susan Magsamen (Arts + Mind Lab), in a conversation moderated by Mikey Siegel (Consciousness Hacking), on the inspiration, art and science behind the highly anticipated immersive spa set to open in Austin in 2026. | Corvas Brinkerhoff, Susan Magsamen, B. Joseph Pine II, Mikey Siegel | PP1146987 | ✓ |
| Session | Innovating Democracy: New Ways To Power The People | Austin Marriott Downtown | Waller Ballroom EF | Panel | 16:00 | 17:00 | Americans are divided, with trust in government and democratic institutions at historic lows. We're stuck, unable to agree on solutions to big problems. Innovations that bring people together outside political echo chambers offer a practical path forward. This panel will delve into how digital tools can foster community, how citizen assemblies can tackle divisive issues, and how recent psychology research can help us find common ground in our neighborhoods, businesses, and society. These are implementable, real-world strategies for rebuilding our ability to solve problems together and reshaping our experience of democracy. | Josh Burgess, Deepti Doshi, Kurt Gray, Kevin O'Neil | PP151686 | ✓ |
| Session | It’s Your World, Just Live in It: From Creators to CEOs | The LINE | Onyx Ballroom 1/2/3/4 | Panel | 16:00 | 17:00 | The creator economy is evolving, and those who understand the shift from engagement to ownership are the ones building long-term success. This panel will explore how creators can transform their influence into scalable, sustainable businesses by leveraging digital platforms like Calaxy Worlds. From monetizing fan engagement to launching direct-to-consumer brands, we’ll break down the path from creator to CEO and the strategies needed to build a business beyond social media. | Jamila Bell, Mecca Evans, Sierra Imari | PP156506 | ✓ |
| Session | Law and Lore: A Trivia Contest for Legal Minds | JW Marriott | Salon 5 | CLE | 16:00 | 17:00 | Enter the legal trivia contest, designed for lawyers and law students to display their expertise. Challenge your peers in a fun, competitive setting with stimulating questions on landmark cases, statutes, and legal history.
Engage in debates and enjoy networking, potentially leading to collaborations or mentorship. Winners earn bragging rights, prizes, and refreshing legal insights! Whether a seasoned attorney or eager student, join us for an exhilarating experience, where fun meets law in a thrilling showdown of intellect and strategy. | Sarah Mae Jennings, Cristina I. Ramirez | PP1148113 | |
| Session | Linguistic Alchemy: Disrupting Global AI Translation | Hilton Austin Downtown | Salon DE | Short Form | 16:00 | 16:30 | Step into a world where language is no longer a barrier but a bridge. AI-backed translation is not just evolving the translation industry; it’s disrupting it, reshaping how we connect, communicate, and understand one another globally. This session will dive into the revolutionary impact of AI on translation services, revealing how this cutting-edge technology is dismantling language barriers and fostering unprecedented global connectivity. | Dasha Steen-Marchetti | PP150986 | |
| Session | Mastering the Interview: The Tools to Make Real Connections | Austin Convention Center | Room 5ABC | Fireside Chat | 16:00 | 17:00 | Rich Roll and Baratunde Thurston discuss the art of conversation. How do you build trust with the person across the table, and forge a real connection? With thousands of hours of interview experience between them – across different mediums and subjects ranging from sports, technology, health, culture and more – our panelists will take us inside their craft and unpack the tools they deploy.
Lastly, Rich and Baratunde will discuss why the long form interview format continues to resonate in a media landscape increasingly marked by shorter, bite-size content, and the value such conversations have in our society. | Rich Roll, Baratunde Thurston | PP147396 | ✓ |
| Session | Mentor Session: Brance Hudzietz (Infleqtion) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Business Development, Entrepreneurship, Immersive Technology, Funding, Storytelling. | Brance Hudzietz | PP1147290 | |
| Session | Mentor Session: Christina Cheng (Concordance Technology) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Content Strategy/Production, Fashion/Retail, Data Science, Fintech, MedTech. | Christina Cheng | PP1147152 | |
| Session | Mentor Session: Ellen Cassidy (Elemental Prep) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, Business Development, Storytelling. | Ellen Cassidy | PP1147177 | |
| Session | Mentor Session: Erica Anderson Rooney (Blue Acorn iCi) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in "Diversity, Equity & Inclusion", Future of Work. | Erica Anderson Rooney | PP1147142 | |
| Session | Mentor Session: Harold Hughes (NFNTE Capital) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Blockchain & Cryptocurrency, Funding, Entrepreneurship. | Harold Hughes | PP1147653 | |
| Session | Mentor Session: Jacqueline Ruiz (Elevation Behavioral Health) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Data Science, MedTech, Marketing/Advertising/PR. | Jacqueline Ruiz | PP1147114 | |
| Session | Mentor Session: Jerri Lynn Hogg (Art of Digital Living) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Artificial Intelligence/Machine Learning, Future of Work, Entrepreneurship. | Jerri Lynn Hogg | PP1147065 | |
| Session | Mentor Session: Jesse Moss (Experience Camps) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Nonprofits, Content Strategy/Production, Storytelling. | Jesse Moss | PP1147079 | |
| Session | Mentor Session: Joe Tolbert Jr. (Waymakers Collective) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Funding, Storytelling, Art. | Joe Tolbert Jr. | PP1147542 | |
| Session | Mentor Session: John Jordan (Texas State University) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in MedTech, Entrepreneurship. | John Jordan | PP1147789 | |
| Session | Mentor Session: Matt Klein (Reddit) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Content Strategy/Production, Marketing/Advertising/PR, Storytelling. | Matt Klein | PP1147405 | |
| Session | Mentor Session: Michael Weinstein (Concierge Events) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Business Development, Content Strategy/Production, Storytelling. | Michael Weinstein | PP1147538 | |
| Session | Mentor Session: Minju Lee (World Wide Technology) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Artificial Intelligence/Machine Learning, Business Development, Entrepreneurship. | Minju Lee | PP1147427 | |
| Session | Mentor Session: Yangos Hadjiyannis (Love on a Plate) | Hilton Austin Downtown | Room 400-402 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Storytelling, XR, Immersive Technology. | Yangos Hadjiyannis | PP1148185 | |
| Session | Morra Aarons-Mele Book Signing | Austin Convention Center | Room 10C | Book Signing | 16:00 | 16:25 | Morra Aarons-Mele will be signing copies of “The Anxious Achiever" at the SXSW Bookstore. | Morra Aarons-Mele | PP1148303 | |
| Session | Music Mentor: Alberto Chapa (Ableton) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Audio/Production (Recording/Mixing/Mastering), Music Tech, Emerging Technologies, Touring. | Alberto Chapa | PP1147840 | |
| Session | Music Mentor: Cara Gresser (Universal Music Group) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Marketing/PR, Sales & Sponsorships. | Cara Gresser | PP1147219 | |
| Session | Music Mentor: Domé Sarauz (The Bowery Presents/AEG Presents) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Marketing/PR, Sales & Sponsorships, Live Events. | Domé Sarauz | PP1147916 | |
| Session | Music Mentor: Gerard Longo (Underground Music Collective) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Marketing/PR, Media/Journalism, Live Events. | Gerard Longo | PP1147964 | |
| Session | Music Mentor: Karl Richter (DISCO) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Music Tech, Sync/Licensing. | Karl Richter | PP1148009 | |
| Session | Music Mentor: Matt Buser (Buser Legal) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Contracts & Agreements, Distribution, IP & Copyright, Sync/Licensing, Publishing. | Matt Buser | PP1148071 | |
| Session | Music Mentor: Nick Sullivan (Blown Edges Inc.) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Audio/Production (Recording/Mixing/Mastering), Publishing, Sync/Licensing. | Nick Sullivan | PP1147934 | |
| Session | Music Mentor: Randy Haaga (SoSouth Music Distribution) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Distribution, Publishing, Sync/Licensing. | Randy Joe Haaga | PP1147348 | |
| Session | Music Mentor: Stephen J. Easley (Prix Productions, LLC) | Austin Convention Center | Room 15 | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Contracts & Agreements, Sync/Licensing, Nonprofits. | Stephen Easley | PP1147876 | |
| Session | Natural Fermentation: Ancient Wisdom and The Future of Food | JW Marriott | Salon 3-4 | Panel | 16:00 | 17:00 | At a time when most of our food is bought in stores, an artisanal process such as natural fermentation is making its way back into the baking world. Join us for a conversation on the future of food and nutritional health with a scientist who studies food microbiology, a guardian of a unique collection of over 150 sourdough starters, the CEO of a leading baking company, and a journalist and TV presenter specialist in covering mental health topics. They will discuss the long journey of natural fermentation and its role in the future of food, nutrition, and health. | Karl De Smedt, Raffaella Di Cagno, Fabio Di Giammarco, Izabella Spaggiari Camargo | PP156023 | ✓ |
| Session | No-Holds Barred Talk on the Entertainment Industry’s Future | Austin Convention Center | Room 12AB | Panel | 16:00 | 17:00 | Coming out of COVID, a recession, twin strikes, streaming wars, cord-cutting, the onslaught of AI, the changing mores of GenZ and Gen Alpha, the only thing certain about today's entertainment industry is that nothing is certain. Actors and musicians are no longer just actors and musicians. Producers and studio execs are much more than financiers. What does all this mean? To help us try to make sense of things, we have brought to SXSW one of the premiere music lawyers, a top studio exec,and the Dean of one of the most prestigious film schools in the country. | Katie Campione, Jared Geesey, Joanne Moore J.D., Gene Salomon | PP1147746 | ✓ |
| Session | 'Not Just Football' Live with Cam Heyward featuring Adam Ray | Austin Convention Center | Ballroom A | Podcast | 16:00 | 17:00 | Check out all events Presented by “Vox Media.”
Pittsburgh Steelers team captain Cam Heyward and his best friend of 20 years, Hayden Walsh, give fans a peek behind the curtain of NFL life. Join Heyward and Walsh with special guest, comedian Adam Ray, live for their unfiltered thoughts on the league and the biggest stories from the world of sports. | Cam Heyward, Adam Ray, Hayden Walsh | PP156393 | |
| Session | Personal Brand: Game-changer or Overhyped? | Austin Marriott Downtown | Waller Ballroom AB | Panel | 16:00 | 17:00 | Everyone has a personality, but not everyone has built a personal brand. Learn more about leveraging networking sites to create a thought leadership platform, expand your sphere of influence, and even create additional income streams. Learn from communications and brand experts who’ve done it for themselves. This panel will explore how professionals can harness who they are to build a compelling personal brand, amplify their professional presence, and unlock new career opportunities and revenue streams. | Allison Carter, Brendan Gahan, Matt Prince, Whitney Wells | PP153650 | ✓ |
| Session | The Pipeline Problem: How Do We Stop Talking About Diversity | The LINE | Topaz Ballroom 1-2-3 | Panel | 16:00 | 17:00 | The global workforce is now the most diverse in history. Yet the most powerful seats in Media - behind the camera and in the executive suites - do not reflect that. Recruiters, hiring managers and producers often blame "the pipeline" for this problem. How can we fill more seats with people who look like our audiences? How do we stop talking about solving these issues and actually start solving them? How do we remove the financial barriers to entry for the best opportunities? This panel tackles those thorny questions. | Bridget Banton, Meghan Bartley, Sarah Yourgrau | PP156290 | ✓ |
| Session | The Podcast Ad Performance Playbook | Austin Convention Center | Ballroom B | Panel | 16:00 | 17:00 | During this session, Podscribe and its panel members will dive into ways of measuring podcast ads, from using pixels and incrementality, to clean rooms and other data integrations. Through this lens, we can gain insights from things like creative testing, benchmarking, data trends, simulcast performance, and other insights that drive more efficient and effective performance.
We will use this data couple with the latest and greatest Podcast industry benchmarks to guide our conversation. | Matt Drengler, Gretchen Dubois, Gabe Tartaglia, Joe Zucker | PP156557 | ✓ |
| Session | The Potential of AI to Tackle Food Waste | JW Marriott | Salon 1-2 | Panel | 16:00 | 17:00 | Every year, we plant, irrigate, fertilize, transport, refrigerate, package, and ship nearly twice as much food as we actually need. The rest ends up going into landfill and emitting massive amounts of greenhouse gasses. However, a new tool has emerged in the battle against food waste and its impact on climate change: AI. In this panel, we’ll hear from the innovators who are helping to mobilize every actor in the supply chain – from farmers to grocery stores to wholesalers – to harness the power of AI to make our food system more sustainable. | Asch Harwood, Diana Olick, Georgie Thomas, Marc Zornes | PP149010 | ✓ |
| Session | Programming Mentor: Courtney B. Cook (American Documentary/POV) | Austin Convention Center | Room 11B | Mentor Session | 16:00 | 17:15 | Advance sign-up is required and will be limited to primary access only. In order to RSVP, please log into schedule.sxsw.com with your registration linked. You will only be able to RSVP for one time slot per mentor.
If you are unable to RSVP, there are walk up slots available and we encourage you to check in at the start time and put your name on the list.
Meeting with this mentor is highly recommended if you're interested in Development, Doc Filmmakers, Producers/Production. | Courtney B. Cook | PP1147321 | |
| Session | Protecting Reproductive Freedom: What Leaders & Companies Must Do Now | JW Marriott | Salon D | Presentation | 16:00 | 17:00 | The 2024 election results sent a clear message: abortion is a non-partisan issue that resonates across state lines. As the landscape of reproductive healthcare becomes increasingly chaotic and complex, employees are looking to their companies for protection, and companies are recognizing the strategic importance of standing together. In this session, industry leaders and advocates will share how corporate coalitions such as the Don’t Ban Equality initiative have mobilized companies to stand together, collectively advocate, and shape the national conversation on safeguarding abortion access. | Rachana Desai Martin, Dawn Laguens, Duff Stewart | PP1147684 | ✓ |
| Session | Pushing Creativity to New Bounds: Future Robot Applications | Hilton Austin Downtown | Salon K | Panel | 16:00 | 17:00 | Robotic technology is becoming increasingly sophisticated, offering new possibilities for creators to push the boundaries of imagination and creativity in areas like music, art, and even comedy. In this session, a distinguished panel of roboticists and AI experts will discuss how this technology can enhance the work of both today’s – and tomorrow’s – creators and extend their potential. They will also provide insights into the responsible development of robots through direct collaboration with creators of all kinds. | Evan Ackerman, Cynthia Breazeal, Peter Stone | PP153152 | ✓ |
| Session | Regenerative Design: Breathable Buildings & Resilient Cities | Hilton Austin Downtown | Salon A | Presentation | 16:00 | 17:00 | How do we leverage the power of design as a positive force to restore and regenerate the natural world? In response to evolving impacts of climate change and urbanization, regenerative design looks to go beyond sustainability and carbon neutrality, to create positive impact through development that serves nature and community. This session will provide a world tour of built environment projects that rely on biomimicry and ecosystem services to replace artificial systems. By harnessing the genius of nature, participants will learn innovative yet practical strategies to be emulated globally. | Sean Quinn | PP149709 | ✓ |
| Activation | Rivian Adventure Gear Showcase | Rivian Electric Roadhouse | Rivian Electric Roadhouse | Activation | 16:00 | 17:30 | Dreaming of your next adventure? So are we. Come check out our latest Adventure Products that are specifically designed to make your journeys smoother and your setup sleeker.
You can also catch a live cooking demo of our Travel Kitchen and take a moment to recharge and listen to live music. A selection of "camp-themed" light bites will be provided.
Space is limited. Admittance is on a first come, first serve capacity. | | OE45655 | |
| Session | Sober Space | JW Marriott | Brazos Room | Meet Up | 16:00 | 17:00 | Sober Space is a place for sober and sober curious people to gather and attend an all-format meeting. This is for Friends of Bill, and all other SXSW attendees, production crew, artists, and volunteers who are looking for a meeting during the festival to sit and share on your experience, strength, and hope. These meetings are facilitated by The SIMS Foundation and other leaders within the recovery community. | Ally Fleming Hogan, Conrádo Markel | PP1148157 | |
| Comedy Event | The Street Meat: A Comedic Celebration of Food Trucks, Grease Pits, and Sandwich Shops (Live Comedy Event) | Esther's Follies | Esther's Follies | Comedy | 16:00 | 17:30 | Joe DeRosa, comedian and proprietor of New York sandwich shop Joey Roses, is joined by the creators of some of the country’s greatest common cuisine (and a few comics) to talk all things street food; from hoagies to halal, burritos to burgers, come celebrate these simple delicacies that have served as our favorite delectable staples for so long. | James Adomian, Joe DeRosa | CE00482 | |
| Session | Super Charging Service: The High-Tech, Human Touch Solution | Hilton Austin Downtown | Salon J | Fireside Chat | 16:00 | 17:00 | Technology is transforming how companies engage with people – from employees to customers – at an excitingly rapid pace. But amidst this wave of innovation, businesses face new challenges in cultivating meaningful relationships with customers. How can personal connections persist when new tools and technologies constantly change the dynamic? Chewy CEO Sumit Singh, who has disrupted the pet industry by creating a “culture of inventiveness,” will share valuable insights on leveraging innovation to operate at scale without losing the human touch that employees and customers crave. | Jason Del Rey, Sumit Singh | PP151526 | ✓ |
| Session | SXSW Pitch Alumni Meet Up | Hilton Austin Downtown | Room 406 | Meet Up | 16:00 | 17:00 | The SXSW Pitch Alumni Meet Up is a place for past finalists and alternates who have participated in the event to re-connect, network, engage, elevate, and educate within this unique group of companies and entrepreneurs. | Chris Valentine | PP1147644 | |
| Session | Take No Prisoners: An Unprecedented Glimpse Into U.S. Hostage Negotiations | Austin Convention Center | Room 13AB | Panel | 16:00 | 17:00 | Check out the documentary film “Take No Prisoners”
Join directors Adam Ciralsky and Subrata De alongside Ambassador Roger D. Carstens (Special Presidential Envoy for Hostage Affairs at the U.S. Department of State, 2020-2025) for a conversation surrounding the complex hostage negotiation process detailed in their documentary, Take No Prisoners. The panel will illuminate the urgency of the U.S. hostage crisis and explore the filmmakers’ unique approach to balancing sensitive government material with the moving story of Los Angeles Public Defender Eyvin Hernandez, who was wrongfully detained in Venezuela. | Roger D. Carstens, Adam Ciralsky, Subrata De, Jason Rezaian | PP1148220 | ✓ |
| Session | Talking Transatlantic with Ireland’s Taoiseach on Innovation and Creativity | Austin Marriott Downtown | Waterloo Ballroom 3 | Fireside Chat | 16:00 | 17:00 | Hear from Taoiseach (Prime Minister) Micheál Martin on Ireland in the world, its relationship with the US and how Ireland’s innovation and creativity industries are making an impact globally. | Micheál Martin, Stephanie Mehta | PP1148437 | ✓ |
| Session | Tech Made in France Meet Up | Hilton Austin Downtown | Room 410 | Meet Up | 16:00 | 17:00 | FrenchTech Austin is organizing a meet up for any party interested to interact with the FrenchTech ecosystem. BPI France, French American Chamber of Commerce and French Tech Austin will bring together around 50 FrenchTech startups to SXSW. The goal of this meet up is to have the startups to interact with the SXSW 2025 participants who are interested by the French Tech ecosystem, ideally 50 of them. | Geraldine Chachoua, Alex Raguet | PP147429 | |
| Session | The Vagina Business: Innovative Breakthroughs in Women's Health | Austin Convention Center | Room 10AB | Book Reading | 16:00 | 17:00 | In "The Vagina Business: The Innovative Breakthroughs that Could Change Everything in Women's Health," award-winning journalist Marina Gerner PhD shines a light on the innovators challenging the status quo in women's healthcare. Despite making 80% of healthcare decisions, only 4% of medical R&D focuses on women's health issues. Through interviews with 100 entrepreneurs, researchers, and investors across 15 countries, Gerner highlights groundbreaking solutions for periods, childbirth, menopause, and more, while also exposing the hurdles femtech startups face in a male-dominated VC world. | Marina Gerner | PP150229 | ✓ |
| Session | Visual Effects in Indie Film? Yes, You Can! | Austin Convention Center | Room 17AB | Panel | 16:00 | 17:00 | This panel will introduce indie filmmakers to VFX and empower them to confidently incorporate visual effects in their films. VFX isn’t just for big studio budgets! But, few resources explain VFX scope and process custom to lower budgets. We will review common indie VFX scenarios and provide advice on planning, budgeting, and the process, as well as opening the floor for Q&A to answer specific questions! | Joey Cade, Laurie Going, Shaina Holmes, Laura Skowronski Nattam | PP149133 | ✓ |
| Session | Winning With Rapid Pre-Testing: From Stadiums To Boardrooms | JW Marriott | Salon FG | Panel | 16:00 | 17:00 | The New York Liberty just won their first WNBA championship, culminating in a nail-biting game at Barclays Center. Behind this iconic team and the Brooklyn Nets, is a team of marketers at BSE Global. The same month, Influential, the world’s largest influencer marketing company, scored an equally big win with their half-billion dollar sale to Publicis, seen as the coming-of-age moment for influencer marketing.
Find out how BSE’s Darolyn Pierce and Influential Co-Founder Chris Detert are proving the lift their work generates using the industry standard for creative effectiveness, Swayable. | Chris Detert, Darolyn Pierce, James Slezak | PP1148276 | ✓ |
| Session | Women Founders & Investors Meet Up | Hilton Austin Downtown | Room 412 | Meet Up | 16:00 | 17:00 | Join us for the Women Founders & Investors Meet Up! We’ll begin with networking and some ice breakers and chat about best practices and key resources as founders. A select group of founders will give pitches, and we’ll do a networking match up with interested investors. | Priya Kumar | PP155792 | |
| Session | Rishad Tobaccowala Book Signing | Austin Convention Center | Room 10C | Book Signing | 16:15 | 16:40 | Rishad Tobaccowala will be signing copies of “Rethinking Work: Seismic Changes in the Where, When, and Why" at the SXSW Bookstore. | Rishad Tobaccowala | PP1148301 | |
| Showcase | NISATIWA X NOTEP | Rivian Park | Radio Day Stage at Rivian Park | Electronic | 16:20 | 17:00 | NISATIWA X NOTEP: Bridging Tradition and Innovation
NISATIWA & NOTEP, two innovative Thai artists, fuse traditional Thai instruments with modern electronic sounds. Nisatiwa, a duo known for their “folktronica” style, blends instruments like the saw-duang, saw-u, phin, and khaen with electronic, lo-fi, and hip-hop beats, reinterpreting ancient folk music with a contemporary twist.
NOTEP (No-Tep), a versatile musician and environmentalist, began as a singer in 2010 before expanding into music production for art installations and conservation projects. Her live performances mix her captivating vocals with traditional instruments and electronic beats, creating a dynamic sound that ranges from jungle rhythms to quirky acid grooves.
Together, NISATIWA and NOTEP craft a unique musical experience that merges tradition with innovation, blending organic and electronic elements to create something entirely fresh and captivating. Additionally they’re using their music for environmental activism, collaborating with Greenpeace Thailand to raise awareness about environmental problems. | | MS61825 | |
| Session | Governing in the AI Age: Beyond the Opportunity-Risk Dilemma | Hilton Austin Downtown | Salon DE | Short Form | 16:30 | 17:00 | Conversations about AI often fall into two camps: those captivated by its extraordinary potential and those deeply concerned about its risks. This keynote challenges that dichotomy, arguing that the greatest opportunity in AI lies precisely in ensuring its safety, broad adoption, and rapid delivery. Join Kanishka Narayan MP, a leading national policymaker with unique expertise bridging technology and governance, as he outlines a practical vision for achieving this balance. Drawing on real-world experience, he will explore how governments, innovators, and communities can work together to accelerate safe AI deployment, unlocking profound social benefits while safeguarding society. This session will provide actionable insights for anyone interested in shaping AI’s future responsibly, rapidly, and inclusively. | Kanishka Narayan | PP1148407 | |
| Session | A Psychedelic Lens on Ecology, Evolution, & Consciousness | JW Marriott | Room 201-202 | Short Form | 16:30 | 17:00 | We’ll explore the science of psychedelics through a lens they foster—interconnected consciousness. For millennia, shamanic societies embraced animism, seeing the universe as alive and the inner and outer worlds as one. We’ll examine neuroscience, personal development, and mystical experiences in clinical trials. We’ll also discuss the idea that humanity evolved through a symbiotic relationship with psilocybin mushrooms and how psychedelics serve as ecological modulators that can restore collective balance through conscious use. | Jahan Khamsehzadeh, PhD | PP1146988 | |
| Session | Dr. Jeffrey A. Lieberman Book Signing | Austin Convention Center | Room 10C | Book Signing | 16:45 | 17:10 | Jeffrey A. Lieberman will be signing copies of “Malady of the Mind: Schizophrenia and the Path to Prevention" at the SXSW Bookstore. | Jeffrey A. Lieberman, M.D. | PP1148352 | |
| Special Event | Ace your AI Skills – Tennis & Tech Happy Hour | Hilton Austin Downtown | Hilton Austin Downtown | Special Event | 17:00 | 15:35 | Join IBM Chief Human Resources Officer Nickle LaMoreaux and Chief Impact Officer Justina Nixon-Saintil for cocktails and conversations on upskilling the workforce and next generation with AI! Network with peers and hear how IBM is approaching developing AI skills through sport. | | OE45728 | |
| Comedy Event | The Comedian's Comedian with Pete Lee (Live Podcast) | The Creek and the Cave | The Creek and the Cave | Comedy | 17:00 | 18:30 | Stuart Goldsmith’s The Comedian’s Comedian podcast is “absolutely riveting” (Guardian) and “recommended” listening (Ricky Gervais). The show has steadily become a force in the UK, attracting a who’s who of British comedy. His genuine curiosity about a comedian’s path and motivations prompts revelations that are a treat for any comedian or comedy fan.
Stuart sits down with standup comedian Pete Lee. Known for his sharp storytelling, joyful humor, and unmistakable midwestern roots, Pete Lee is “the first standup to ever get a standing ovation on The Tonight Show with Jimmy Fallon.” Since then, he’s become a Fallon favorite… and just made his 9th appearance on The Tonight Show! | Stuart Goldsmith, Pete Lee | CE00497 | |
| Screening | Creede U.S.A. | AFS Cinema | AFS Cinema | Documentary Feature | 17:00 | 18:34 | Purchase Public Presale Tickets Here: "Creede U.S.A."
Check out the Conference Session Creating New American Stories of Us with director Kahane Corn Cooperman
Creede is a tiny, remote, mining town where residents hold tightly to their heritage. When the townspeople brought in a theater company in 1966 to bolster the dwindling economy, they opened its doors to all manner of folk and progressive ideas. This is not quite what they had intended. Almost 60 years later, with these two worlds living side by side, Creede is a taut microcosm of current national divisions. Guns in classrooms? Pronouns, what now? Weaving intimate storylines of its nuanced residents, tense debates at town meetings and forays into its rich history, Creede U.S.A. offers a hopeful, humanistic and urgent glimpse at a community that must continually negotiate its common ground. | Kahane Corn Cooperman, Kahane Corn Cooperman | FS18251 | |
| Special Event | Film & TV Industry Happy Hour | Stephen F Austin | Royal Sonesta Bar | Special Event | 17:00 | 19:00 | Have a drink with SAGindie and SAG-AFTRA at their official Film & TV Industry Happy Hour to network and mingle with fellow actors, filmmakers, creatives, and other industry professionals at SXSW. Open to Film and Platinum badge holders, 21+. | | OE45417 | |
| Special Event | Happy Hour | Health & MedTech Track | Fairmont | Rules & Regs | Special Event | 17:00 | 19:00 | Join us for an exciting and collaborative event, featuring networking, appetizers, and so much more! This is your chance to connect with Dr. Catriona Jamieson, Dr. Alysson Muotri, and Dr. Robert Signer from the UC San Diego Sanford Stem Cell Institute.
Questions?
Website: stemcells.ucsd.edu
Industry: Patrick Chang at [email protected]
Philanthropy: Nick Knote-Macias at [email protected]
Marketing: Bobby Gordon at [email protected] | | OE46186 | |
| Networking | UK Universities Create: Innovation SXSW Drinks Reception | UK House @ Palm Door on Sixth | UK House @ Palm Door on Sixth | | 17:00 | 19:00 | FORGE: INNOVATION WITH MIDLANDS UNIVERSITIES: From Peaky Blinders to Paul Smith – the Midlands is a global creativity hub. See, play and taste cutting-edge CreaTech, Hologram and Immersive Technology emerging from Midlands universities. | | OE46259 | |
| Session | Amy Gallo Book Signing | Austin Convention Center | Room 10C | Book Signing | 17:15 | 17:40 | Amy Gallo will be signing copies of “Getting Along: How to Work with Anyone (Even Difficult People)" at the SXSW Bookstore. | Amy Gallo | PP1148305 | |
| Session | Marina Gerner Book Signing | Austin Convention Center | Room 10C | Book Signing | 17:15 | 17:40 | Marina Gerner will be signing copies of “The Vagina Business: The Innovative Breakthroughs that Could Change Everything in Women's Health" at the SXSW Bookstore. | Marina Gerner | PP1148356 | |
| Special Event | K-Content Night 2025 in SXSW 2025 | Parlor & Yard | Parlor & Yard | Special Event | 17:30 | 21:00 | It's an exclusive gathering where investors, startups, and industry leaders come together to explore how Korean K-Content is driving the next wave of global entertainment and innovation. This is more than just an event—it’s a rare opportunity to build powerful connections and gain exclusive insights into one of the world’s fastest-growing creative industries.
- What to expect: High-Impact Networking, Engaging Conversations, Exclusive Access, Free Dinnfer & Drinks
https://www.eventbrite.com/e/k-content-night-2025-sxsw-free-dinner-drinks-tickets-1238084777899?aff=oddtdtcreator | | OE45591 | |
| Screening | Outerlands | Alamo Lamar | Alamo Lamar 6 | Narrative Feature | 17:30 | 19:10 | Cass (they/them) juggles jobs as a nanny, restaurant server, and party drug dealer in order to make ends meet and pay for their tiny San Francisco apartment. After a one night stand with Kalli, a co-worker they have a crush on, Cass agrees to watch her 11-year-old daughter, Ari, while she goes out of town. But as days pass without word from Kalli, Cass and Ari form a bond that spirals Cass back to their own difficult childhood and the pain they’ve been running from. | Elena Oxman | FS18235 | |
| Screening | Outerlands | Alamo Lamar | Alamo Lamar 5 | Narrative Feature | 17:30 | 19:10 | Cass (they/them) juggles jobs as a nanny, restaurant server, and party drug dealer in order to make ends meet and pay for their tiny San Francisco apartment. After a one night stand with Kalli, a co-worker they have a crush on, Cass agrees to watch her 11-year-old daughter, Ari, while she goes out of town. But as days pass without word from Kalli, Cass and Ari form a bond that spirals Cass back to their own difficult childhood and the pain they’ve been running from. | Elena Oxman | FS18231 | |
| Screening | Uvalde Mom | Rollins Theatre at The Long Center | Rollins Theatre at The Long Center | Documentary Feature | 17:45 | 19:11 | Purchase Public Presale Tickets Here: "Uvalde Mom"
"Uvalde Mom" is a feature length documentary that tells the story of Angeli Rose Gomez, a farm worker and single mom who in May 2022 ran into Robb Elementary in Uvalde, TX to save her two sons during a mass shooting, while nearly 400 armed officers waited 77 minutes to intervene. When a video of her running out with her sons goes viral, Angeli highlights the inaction of law enforcement that day. However, she soon faces harassment from authorities, making her vulnerable due to her tumultuous past. As Angeli's narrative unfolds, the Uvalde community demands accountability and change. Conflicting narratives emerge from authorities, and the U.S. Department of Justice launches an investigation. | Anayansi Prado | FS18361 | |
| Screening | Your Higher Self | Violet Crown Cinema | Violet Crown Cinema 1 | Documentary Feature | 17:45 | 19:05 | By observing the sessions of fifteen life coaches, Your Higher Self offers an offbeat philosophical essay around this booming profession, a true mirror of the values of our time. In a form that plays on distance to frame the intimate, the plot playfully explores the new sacralization of individual emancipation. Between an empathetic gaze and the unveiling of the absurd, Your Higher Self is a cinematic reflection on the universal and perpetual quest of all human beings: the search for meaning. | Annie St-Pierre | FS18256 | |
| Screening | Your Higher Self | Violet Crown Cinema | Violet Crown Cinema 3 | Documentary Feature | 17:45 | 19:05 | By observing the sessions of fifteen life coaches, Your Higher Self offers an offbeat philosophical essay around this booming profession, a true mirror of the values of our time. In a form that plays on distance to frame the intimate, the plot playfully explores the new sacralization of individual emancipation. Between an empathetic gaze and the unveiling of the absurd, Your Higher Self is a cinematic reflection on the universal and perpetual quest of all human beings: the search for meaning. | Annie St-Pierre | FS18257 | |
| Special Event | 2025 iHeartPodcast Awards | Austin City Limits Live at the Moody Theater | Austin City Limits Live at the Moody Theater | Special Event | 18:00 | 20:30 | The podcast industry's most prestigious awards show returns for its seventh year, celebrating the voices shaping podcasting today. This memorable evening will honor podcasting's brightest stars and breakthrough talents across 25+ categories, including the coveted fan-voted Podcast of the Year award.
iHeartPodcast Awards access through SXXpress passes is restricted to a limited number of Platinum registrants. SXXpress passes are available on a first-come, first-served basis. All other badges have secondary access.
Guests will include Ed Helms, Chelsea Handler, Sophia Bush & More!
https://www.iheart.com/podcast-awards/ | | OE45351 | |
| Special Event | 2025 SXSW Community Service Awards | Austin Convention Center | Ballroom D | Special Event | 18:00 | 20:00 | The SXSW Community Service Awards celebrate leaders and non-profit organizations from Austin and beyond who work tirelessly to improve the standing of the specific groups and causes that they serve.
This program was launched to honor the memory of SXSW Interactive co-founder Dewey Winburne and remains true to the vision that grassroots community activism is the most essential building block for progressive change on a much larger societal level.
This year, SXSW is humbled to highlight five recipients working tirelessly on missions much greater than themselves. With our Community Service Award, we honor Sav Rodgers (Transgender Film Center), Michael Gonzalez (Rural Schools Innovation Zone ), Nicole Klepadlo (The Red River Cultural District), Matthew Long ([C]worthy.org), and Anne Filipic (No Kid Hungry).
The SXSW Community Service Awards occur within the SXSW Innovation Awards at 6:30 pm on Monday, March 10 in Ballroom D on the top floor of the Austin Convention Center. The SXSW Innovation Awards Ceremony also includes the Hall of Fame induction for Mark Cuban.
On Monday, March 10, doors open for the SXSW Innovation Awards at 6 pm for drinks and light snacks. | | OE46084 | |
| Screening | ASCO: Without Permission | Hyatt Regency Austin | SXSW Film & TV Theater @ The Hyatt Regency | Documentary Feature | 18:00 | 19:30 | Purchase Public Presale Tickets Here: "ASCO: Without Permission"
ASCO: WITHOUT PERMISSION challenges the limits of documentary conventions to tell the story of a revolutionary Chicano art group who turned 1970s LA into their defiant canvas. Merging activism with radical art-making, ASCO challenged the established order of Hollywood, museums, and media and are now considered amongst the 20th century's most significant artists. Director Travis Gutiérrez Senger mirrors their boundary-breaking spirit through a groundbreaking approach, weaving nonfiction and fiction together with a new generation of artists. The result is more than a profile – it's a reimagining of what's possible in art and cinema, celebrating iconoclasts who were decades ahead of their time. | Travis Gutiérrez Senger | FS18237 | |
| Comedy Event | Doug Loves Movies (Live Podcast) | Esther's Follies | Esther's Follies | Comedy | 18:00 | 19:30 | Comedian Doug Benson (Super High Me, Getting Doug With High) is joined by comedians and famous SXSW personalities to talk about movies and play interactive games with his audience. For movie lovers, by movie lovers, this show has become an annual fan favorite. | Doug Benson, Joe DeRosa | CE00483 | |
| Screening | Flight 149: Hostage Of War | Alamo Lamar | Alamo Lamar 8 | Documentary Feature | 18:00 | 19:30 | In August 1990 Saddam Hussein invaded Kuwait, triggering a war that would reshape the geopolitical landscape of the Middle East.
This is the extraordinary story of the passengers and crew on BA flight 149 who landed in the warzone on the morning of the invasion, becoming Saddam’s hostages in a rapidly escalating international crisis.
For decades the British government denied they knew the invasion had begun before the plane landed. Then two years ago, an MI6 officer broke his silence contradicting this official account. Now the hostages are launching a legal case against the British Government and British Airways in their search for the truth about why the plane landed in the first place. | Jenny Ash | FS18286 | |
| Screening | Flight 149: Hostage Of War | Alamo Lamar | Alamo Lamar 1 | Documentary Feature | 18:00 | 19:30 | In August 1990 Saddam Hussein invaded Kuwait, triggering a war that would reshape the geopolitical landscape of the Middle East.
This is the extraordinary story of the passengers and crew on BA flight 149 who landed in the warzone on the morning of the invasion, becoming Saddam’s hostages in a rapidly escalating international crisis.
For decades the British government denied they knew the invasion had begun before the plane landed. Then two years ago, an MI6 officer broke his silence contradicting this official account. Now the hostages are launching a legal case against the British Government and British Airways in their search for the truth about why the plane landed in the first place. | Jenny Ash | FS18285 | |
| Special Event | Mark Cuban Induction Into SXSW Hall of Fame | Austin Convention Center | Ballroom D | Special Event | 18:00 | 20:00 | The SXSW Hall of Fame recognizes those trendsetters whose career accomplishments have paved the future in a variety of industries. These honorees inspire the SXSW community with their creativity and hard work in the digital industries.
Investor and lifelong entrepreneur Mark Cuban will be the 2025 inductee into the SXSW Hall of Fame. Cuban has started and built multiple industry-changing organizations including costplusdrugs.com, which sells medications at industry low pricing with total cost transparency, which he founded with Dr. Alex Oshmansky in 2022.
Over the last 25 years, Cuban has been a fixture at March Magic in Austin. As the CEO of broadcast.com (an early-stage Internet radio company), he was one of the first-ever keynote speakers in 1999 at what was then called SXSW Multimedia. Amongst his many other more recent appearances at the event, he participated in a fireside chat titled "Daring Disruption: Embracing Innovation Solutions in HealthCare" at SXSW 2024, led a panel titled "Unleashing the Entrepreneur in Everybody" at SXSW 2023 and spoke on a session titled "Accidental Entrepreneurs: Embracing Imperfection to Unlock Scale" at SXSW 2022.
The Hall of Fame induction occurs within the SXSW Innovation Awards Ceremony on the evening of Monday, March 10 in Ballroom D at the Austin Convention Center. The emcee for the 2025 SXSW Innovation Awards is Grammy Award nominated artist SaulPaul, a musician with a message.
Past SXSW Hall of Fame inductees include Margrethe Vestager (2024), Dan Rather (2023), Nonny de la Peña (2022), Kimberly Bryant (2019), Eli Pariser (2018), Kara Swisher (2017), Baratunde Thurston (2016), Tamara Hudgins, PHD (2015), Joi Ito (2014), danah boyd (2013) and Jeffrey Zeldman (2012). | | OE45393 | |
| Special Event | Rivian presents Rogue One: A Star Wars Story | Rivian Electric Roadhouse | Rivian Electric Roadhouse | Special Event | 18:00 | 21:00 | Name something better than a good old-fashioned movie night. We can't.
Join us for a special Movie Night at the RIvian Electric Roadhouse, where we will blend the past and the future to create a unique night under the stars featuring our latest Adventure Products.
Grab freshly-made popcorn and your favorite movie snacks and beverages and settle in for fun evening, full of surprises.
Space is limited. Admittance is on a first come, first serve capacity. | | OE45685 | |
| Screening | The Surfer | ZACH Theatre | ZACH Theatre | Narrative Feature | 18:00 | 19:39 | Purchase Public Presale Tickets Here: "The Surfer"
A man returns to the idyllic beach of his childhood to surf with his son, but is humiliated by a group of powerful locals and drawn into a conflict that rises with the punishing heat of the summer and pushes him right to his breaking point. | Lorcan Finnegan | FS18134 | |
| Special Event | SXSW Innovation Awards Ceremony | Austin Convention Center | Ballroom D | Special Event | 18:00 | 20:00 | The 26th annual SXSW Innovation Awards Ceremony is where it all comes together!
This long-standing tradition celebrates some of the most exciting innovations at SXSW. The ceremony and receptions provide for a full evening of fun, food, drinks and networking.
Prior to the Innovation Awards Ceremony, explore the work of the top finalist projects in each of the 11 categories “hands-on” at the Innovation Awards Showcase on Saturday, March 8 at Griffin Hall in the JW Marriott.
Then join us on the evening of Monday, March 10 as we announce the winners in each category at the Innovation Awards Ceremony hosted by three-time Grammy nominee SaulPaul.
This ceremony will also recognize Mark Cuban, who is this year’s SXSW Hall of Fame inductee, as well as the five SXSW Community Service Award honorees for 2025.
Reception starts at 6 pm with light food and drink. Awards ceremony begins promptly at 6:30 pm.
Finalists for the 2025 SXSW Innovation Awards are as follows:
ARTIFICIAL INTELLIGENCE
-- Wandercraft’s Self-Balancing Exoskeleton (New York, NY)
-- Breakout Learning: AI-Powered Small-Group Discussions (Dallas, TX)
-- AI Unlocking Food Allergy Freedom (Long Beach, CA)
-- Newton: AI for the Physical World (Palo Alto, CA)
-- CMR-M1: The First AI-Powered Movie Camera (Madrid, Spain and San Francisco, CA)
AUDIO EXPERIENCE
-- alphabeats - Master your Mind. Master your Performance (Laguna Beach, CA)
-- "I SEE MUSIC!" by Synegram.com (Clermont-Ferrand, France)
-- Multichannel Sound Over Headphones (Ilmenau, Thuringia, Germany)
-- Neural DSP: Nano Cortex (Helsinki, Uusimaa, Finland)
-- Holography Records: "Polytempo Music" Interactive 3D Album (Alameda, CA)
COMMUNITY EMPOWERMENT
-- Innovating to Make Abortion Affordable (New York, NY)
-- "SolarSPELL digital libraries (Tempe, AZ)
-- Share@MealConnect (Chicago, IL)
-- TIAA – Paper Right (New York, NY)
-- Ruth: Your Digital Guardian (Hillsborough, NJ)
CONNECTION & COMMUNICATION
-- Switch-Lit (Portland, OR and Utrecht, Netherlands)
-- HeyGen's Interactive Avatars (Los Angeles, CA)
-- Crowd Compass: Stay Connected, Stay Safe (Spokane, WA)
-- GRIEF SUCKS by Experience Camps (Westport, CT)
-- 855-HOW-TO-QUIT-(OPIOIDS) (Chicago, IL)
HEALTH & BIOTECH
-- TRAUMAGEL by Cresilon (Brooklyn, NY)
-- Virtual Incision - Pioneering miniRAS (Lincoln, NE)
-- PherDal Fertility Kit (Dixon, IL)
-- BetterWay: Blood Testing Reimagined (Austin, TX)
-- Signia Active Pro IX Hearing Aids (Iselin, NJ)
INTERFACE DESIGN
-- XR-Objects Augmented Object Intelligence (Seattle, WA)
-- GOES: Outdoor Health and Safety Guide (Redwood City, CA)
-- Bedtime AI Storymaker (Madrid, Spain and Los Angeles, CA)
-- Engineering the World’s First Smart Lipstick (São José dos Pinhais, Paraná, Brazil)
-- Posha: Your family's private robot chef (San Francisco, CA)
PRODUCT DESIGN
-- The Daylight Computer (San Francisco, CA)
-- Sentante - Teleoperated Surgical Robot for Endovascular Interventions (Kaunas, Lithuania)
-- Quantinuum’s H Series Quantum Computer (Broomfield, CO)
-- Pioneering Drone Swarms in Agriculture (Richmond, TX)
-- Scantinel Single-Chip FMCW LiDAR Module (Ulm, Baden-Württemberg, Germany)
STUDENT INNOVATION
-- Theater of Future Puppetry (Hsinchu, Taiwan)
-- GismoPower’s Mobile Solar Carport "MEGA" (Sarasota, FL)
-- Flow (Pittsburgh, PA)
-- Smell like Home (Irvine, CA)
-- SMART Wearable Thermoregulatory Device (Cambridge, MA and Calistoga, CA)
SUSTAINABILITY SOLUTIONS
-- Uluu (Perth, Australia)
-- Liquidplant™ by von Holzhausen (West Hollywood, CA)
-- Low-Light Indoor Bifacial Solar Cel (Scott Valley, CA)
-- Dimensional Energy– Creating Fuels and Products From CO₂ (Ithaca, NY)
-- Voodin Biodegradable Wind Turbine Blades (Lichtenfels, Hesse, Germany)
URBAN EXPERIENCE
-- Sustainable 3D-Printed Homes by Azure (Los Angeles, CA)
-- BOLT: democratizing access to e-biking (Brooklyn, NY)
-- Overheard on a Train (Austin, TX)
-- Pathfinder (Cambridge, MA)
-- From Smart Campus to Real Smart Cities (Sorocaba, São Paulo, Brazil)
WTF (WHAT THE FUTURE)
-- Space Trash Signs (Chicago, IL)
-- SWEAR Security (Boise, ID)
-- SOLAMENT™︎ (Tokyo, Japan)
-- Dynex: Quantum Computing for Anyone, Anywhere (Vaduz, Liechtenstein)
-- The Halo – Lucid Dreaming Wearable Device by Prophetic (New York, NY) | | OE45302 | |
| Screening | American Sweatshop | Alamo Lamar | Alamo Lamar 2 | Narrative Feature | 18:15 | 19:55 | In a device driven world, "American Sweatshop" takes a searing look at the toll of social media through the eyes of Daisy, who finds herself sucked into the underbelly of the internet. Daisy, and a motley group of coworkers, toil in a cottage industry of agencies that evaluate harmful and offensive pictures and videos uploaded to social media. With detached caution and a deranged sense of humor, they examine the millions of posts that get “flagged for review." But one particularly violent video grabs hold of Daisy, luring her out of this office, away from the safety of her keyboard and into a dangerous world as she obsessively seeks to hold someone accountable. | Uta Briesewitz | FS18415 | |
| Screening | American Sweatshop | Alamo Lamar | Alamo Lamar 7 | Narrative Feature | 18:15 | 19:55 | In a device driven world, "American Sweatshop" takes a searing look at the toll of social media through the eyes of Daisy, who finds herself sucked into the underbelly of the internet. Daisy, and a motley group of coworkers, toil in a cottage industry of agencies that evaluate harmful and offensive pictures and videos uploaded to social media. With detached caution and a deranged sense of humor, they examine the millions of posts that get “flagged for review." But one particularly violent video grabs hold of Daisy, luring her out of this office, away from the safety of her keyboard and into a dangerous world as she obsessively seeks to hold someone accountable. | Uta Briesewitz | FS18416 | |
| Screening | Clown in a Cornfield | Paramount Theatre | Paramount Theatre | Narrative Feature | 18:15 | 19:51 | Purchase Public Presale Tickets Here: "Clown in a Cornfield"
Quinn and her father have just moved to the quiet town of Kettle Springs hoping for a fresh start. Instead, she discovers a fractured community that has fallen on hard times after the treasured Baypen Corn Syrup Factory burned down. As the locals bicker amongst themselves and tensions boil over, a sinister, grinning figure emerges from the cornfields to cleanse the town of its burdens, one bloody victim at a time. Welcome to Kettle Springs. The real fun starts when Frendo the clown comes out to play. | Eli Craig | FS18447 | |
| Screening | Corina | Violet Crown Cinema | Violet Crown Cinema 4 | Narrative Feature | 18:15 | 19:51 | Corina is a young woman who, for the past 20 years, has rarely left her home except to work at a publishing house in her neighborhood. After making a serious mistake with the end of the company's most famous book saga, Corina must overcome her fears with the help of Carlos and embark on a journey in search of a mysterious writer to save her job and the whole company. | Urzula Barba Hopfner | FS18175 | |
| Screening | Corina | Violet Crown Cinema | Violet Crown Cinema 2 | Narrative Feature | 18:15 | 19:51 | Corina is a young woman who, for the past 20 years, has rarely left her home except to work at a publishing house in her neighborhood. After making a serious mistake with the end of the company's most famous book saga, Corina must overcome her fears with the help of Carlos and embark on a journey in search of a mysterious writer to save her job and the whole company. | Urzula Barba Hopfner | FS18174 | |
| Screening | Mola: A Tibetan Tale of Love and Loss | Alamo Lamar | Alamo Lamar 9 | Documentary Feature | 18:30 | 19:54 | Kunsang Wangmo - known as “Mola” to her family - is a Tibetan nun exiled from her homeland in 1959 to escape the Chinese occupation. Now 100 years old, and after living with her daughter Sonam in Switzerland for the past 45 years, she decides her last wish is to die in Tibet. This is the story of a mother and daughter coming to terms with this phase in Mola’s life, and Sonam and her husband Martin's journey to make Mola’s last wish come true. | Yangzom Brauen, Martin Brauen | FS18307 | |
| Showcase | Flor | Rivian Park | International Nights at Rivian Park | Pop | 19:00 | 19:40 | Flor, the artistic name for Flor Jorge, is one of the most promising voices of the new generation. The 22-year-old singer and songwriter, born in Brazil and raised in Los Angeles, began her career as a child when she was already composing her first songs, one of which was recently recorded on singer Marisa Monte's latest album.
Since moving to California, where she has lived for over eleven years, Flor has dedicated herself to writing and producing her music.
Her lyrics intertwine between Portuguese and English organically and joyfully. Her sound blossomed into a fusion of musical styles: from Brazilian roots, Afro Samba, Yoruba drums, and Bossa Nova, to the strong influence of black American music, from Hip Hop to Jazz, Pop, and R&B. | | MS62033 | |
| Comedy Event | Stand Up and Clown (Live Comedy) | The Creek and the Cave | The Creek and the Cave | Comedy | 19:00 | 20:30 | Chad Damiani is on a mission to save lazy comedy.
Comics are stripped of their prepared material and cheap tricks as they perform in their first-ever clown show. Are they ready to risk it all and follow their dumbest impulses? Or will they crumble under the ruthless comments and constant pressure of the one-and-only Clown Boss Chad Damiani?
It's truly the Cruelest Show in Clown.
"HOTTEST TICKET IN LA COMEDY" - KCRW
"THE FATHER OF MODERN CLOWN IN LA" - THE LAIST | James Adomian, Chad Damiani, Megan Gailey, Christina Catherine Martinez, Mary Neely, Opey Olagbaju, Nick Thune | CE00499 | |
| Screening | The Threesome | Alamo Lamar | Alamo Lamar 3 | Narrative Feature | 19:00 | 20:51 | One fateful night, the stars seemingly align for Connor — a kind and unassuming young man — as his long-time crush — the electric and irreverent Olivia — steers them into a threesome with a sweet, alluring stranger Jenny. The encounter sparks a relationship between Connor and Olivia and their love grows quickly, all the way toward planning a life together. But their happy romance is soon demolished when Jenny reappears in their lives, thrusting all three into a difficult and messy journey towards true accountability and adulthood. | Chad Hartigan | FS18443 | |
| Screening | The Threesome | Alamo Lamar | Alamo Lamar 4 | Narrative Feature | 19:00 | 20:51 | One fateful night, the stars seemingly align for Connor — a kind and unassuming young man — as his long-time crush — the electric and irreverent Olivia — steers them into a threesome with a sweet, alluring stranger Jenny. The encounter sparks a relationship between Connor and Olivia and their love grows quickly, all the way toward planning a life together. But their happy romance is soon demolished when Jenny reappears in their lives, thrusting all three into a difficult and messy journey towards true accountability and adulthood. | Chad Hartigan | FS18444 | |
| Showcase | Artie Tobia & Redtail Revival | Mohawk | Mohawk Indoor | Americana | 19:30 | 20:00 | Artie Tobia, a well-crafted songwriter with a strong soulful voice, released five full length albums. His last two, Aberdeen and Driven, enjoyed modest charting success on national radio charts. A storyteller, his band brings his lyrics to life with a genuine and authentic musicality.
In his current chapter he has rebranded his band as Redtail Revival, embracing the spirit of the Redtail Hawk.To mark the end of The Artie Tobia Band era, they will be releasing a live album— performances spanning the past 25 years. Then, charging full speed ahead with: A solo acoustic album of brand-new song. An all-original blues album and the next Roots Rock Americana album of songs, the first as Redtail Revival.
He has shared the stage with; Poco, Blue Oyster Cult, Dr. John, Jefferson Starship, Kansas, Tanya Tucker, The Subdudes, David Cook, Chip Taylor and Kenny Wayne Shepherd as well as others.
“You can’t fake a voice like Artie Tobia’s — it’s something you have to earn. Every note, like every lyric, rings with a hard-lived authenticity that, even during this so-called explosion of “roots rock/ Americana, is in very short supply."
BBKing's Blues Club | | MS62815 | |
| Showcase | DJ Anupi | Flamingo Cantina | Flamingo Cantina | DJ | 19:30 | 23:00 | DJ Anupi is a staple in the Austin music scene, known for her unique blend of South Asian fusion & western beats. Since picking up the turntables in high school, she’s been on a mission to mix cultural sounds & create something that feels both fresh and familiar. Her sets seamlessly fuse Desi rhythms with contemporary beats, creating an energy that transcends boundaries & connects people from all walks of life.
Her passion lies in crafting sets that are more than just music—they’re an experience. From Austin’s iconic 6th Street to university events across Texas, her performances have become synonymous with high-energy, boundary-blurring vibes.
DJ Anupi throws some of the biggest Bollywood parties in Austin, bringing a taste of South Asia's vibrant nightlife to the heart of Texas. These events have become a favorite for locals and visitors alike, drawing crowds from far beyond Austin itself. Anupi also runs her own production company, where she curates experiences for corporate events, private parties, & weddings—bringing the same passion and creativity to every event she touches.
Catch DJ Anupi at SXSW 2025 with fresh tracks, fierce energy, & a heart full of global rhythms. | | MS62492 | |
| Showcase | Aiko | Rivian Park | International Nights at Rivian Park | Pop | 20:00 | 20:40 | Aiko, a Czechia-raised, Brighton-based artist with a unique cultural blend, is known for her exploration of self-confidence and empowerment through her music. Representing Czechia at Eurovision 2024, Aiko also made history as the first Czech female artist featured in Spotify's global EQUAL campaign, with her face on Times Square. She has graced stages at major festivals like ESNS, Rock for People, The Great Escape and opened for artists like Alice Merton and Tamino.
In 2024, AIKO released her album Aikonic, showcasing her evolving sound, and completed a European tour with over 20 gigs across 13 countries. Her music has been featured in Netflix’s Elite, MTV's Teen Mom, and Love Island.
AIKO works with Angry Mob and Ninja Tune for publishing and Trust Agency for booking UK/world, 420 Productions for CZ booking. She has collaborated with brands like Red Bull and Dr. Martens, and her work has been highlighted in Vogue and Elle.
With her growing international presence, AIKO continues to make her mark on the global music scene. | | MS62014 | |
| Showcase | Bee Blackwell | Valhalla | Valhalla | Rock | 20:00 | 20:40 | Austin, TX’s Bee Blackwell creates 90s-vibe alternative rock with deeply personal themes and soaring, majestic vocals. She documents her self-exploration in a way that resonates with anyone who has experienced a coming-of-age journey or is going through one. After playing in rock bands through high school and college, Bee began posting her favorite emo and grunge covers on TikTok in 2023. Following several viral moments on the platform, she transitioned to releasing cathartic and heartfelt original songs, quickly captivating a growing audience. | | MS61623 | |
| Showcase | Berklee Chinese Traditional Music Club (CTM) | Antone’s | Antone’s | Classical | 20:00 | 20:40 | The Berklee Chinese Traditional Music Club (CTM) is a dynamic, internationally oriented student organization founded in 2018. Dedicated to promoting Chinese traditional music and sharing its rich cultural heritage with the world, CTM creates a vibrant platform for cultural exchange through performances, innovative projects, and collaborative endeavors. The club not only provides a stage for students to showcase their artistry and celebrate their heritage, but it also fosters meaningful musical dialogue that bridges cultures and transcends borders.
Since its inception, CTM has forged impressive partnerships with renowned institutions. It has performed alongside the Boston Symphony Orchestra for the Concert for the City and collaborated creatively with the Berklee Motion Picture Orchestra, while also maintaining a long-term, stable relationship with the Peabody Essex Museum. CTM has been invited to participate in high-profile events such as the Boston Asian Music Industry Festival and the Nanjing Week—an initiative jointly organized by the Boston and Nanjing city governments. In addition, the club actively engages with student organizations from prestigious universities like MIT, Ha | | MS62690 | |
| Showcase | Caleb De Casper | Speakeasy | Speakeasy Kabaret | Pop | 20:00 | 20:40 | From the horror cabaret and glam rock of his past to his current dark synthpop sound, Austin-based performer and LGBTQ+ activist Caleb De Casper always brings a stunning in-your-face theatricality to his music and live shows. The classically trained pianist and vocalist stalks the stage in avant-garde gowns, vivid glam-on-acid makeup and the ever-present stiletto heels, confidently declaring that masculinity comes in many different forms.
In April of 2022, Caleb De Casper Day was proclaimed by the City of Austin, recognizing his contribution to the culture of his adopted hometown. He was an official artist at SXSW 2022 - 2024, headlined and co-headlined multiple Pride Festivals and played Austin City Limits Fest 2022 (his performance was named a "Most Memorable Moment") as well as Utopia Fest, Houston's Art Car Festival, Thin Line Fest and Polacon and was named Artist of the Month for June 2022 by tastemaker radio station KUTX 98.9. More recently, De Casperhas been making waves speaking out for LGBTQIA rights at the Texas State Capitol and beyond while writing his sophomore album.
Stream his new darkwave disco pop single 'Sik Culture' today. | | MS62633 | |
| Showcase | Dilettante | Palm Door on Sixth | British Music Embassy @ Palm Door on Sixth Patio | Pop | 20:00 | 20:30 | Dilettante is the art-pop brain-child of multi-instrumentalist Francesca Pidgeon. Based in the North of England but now performing across the UK and internationally Dilettante has supported the likes of Caribou, Self Esteem + Philip Selway (Radiohead) with her unorthodox but intricately woven looped woodwind and fuzzy guitar licks.
They have sold out headline shows in Manchester, Leeds, Halifax, London, Hull and Liverpool and supported the likes of Self Esteem, Caribou, Graham Coxon (Blur) and Philip Selway (Radiohead) plus festival appearances at NXNE, Live at Leeds, Manchester Jazz Festival and The Great Escape.
Pidgeon was recently granted the prestigious Paul Hamlyn Foundation Award for Artists. She has begun scoring for film, winning a nomination for best composer at Underwire Film Festival. Her second album 'Life of The Party' was released in Jan 2025 on EMI North.
“A dazzlingly skewed pop-vision” **** - MOJO
“Groove-laden misfit art-pop worth rooting for“ - Uncut
"The freshest pop aficionado gracing the circuit. Dilettante's set is an exceptional performance piece." - NARC
FFO St Vincent, tUnE-yArDs, Dirty Projectors + Fiona Apple | | MS61176 | |
| Showcase | Dina | Coconut Club | Coconut Club Rooftop | DJ | 20:00 | 20:45 | | | MS62708 | |
| Special Event | Film & TV Late Night Saloon | Stephen F Austin | Royal Sonesta Bar | Special Event | 20:00 | 23:00 | A last call stop to gather with fellow industry and filmmakers after your evening screenings and events have wrapped for the day. | | OE45575 | |
| Comedy Event | Gotham Comedy Club Presents (Standup Comedy) | Esther's Follies | Esther's Follies | Comedy | 20:00 | 21:30 | Gotham Comedy Club is one of New York’s most popular stand-up destinations. For nearly 30 years, their coveted stage has hosted national acts and fostered generations of young comedians into comedy heavyweights who still consider the club a home today. | Lynne Koplitz, Caitlin Peluffo, Brian Simpson | CE00484 | |
| Showcase | Gummy Fang | The 13th Floor | The 13th Floor | Rock | 20:00 | 20:40 | Gummy Fang is a three piece Garage Pop outfit from Austin, TX.
Since their 2023 live debut at Hotel Vegas, they've been cutting their teeth on stage. Gummy Fang has built a solid reputation as an up and coming band to watch among veterans of the Austin music scene, appearing on bills with Being Dead, Big Bill, Font and Sailor Poon. Clash magazine named Gummy Fang one of the "Best 15 Acts," of SXSW 2024, describing them, "a bit like the Raincoats meets the Magnetic Fields but with a flavor of (their) own." Gummy Fang's anticipated debut album is set to release later this year. | | MS62294 | |
| Showcase | Harvest Thieves | Cooper's BBQ | Cooper's BBQ | Alt Country | 20:00 | 20:40 | Upon first listen, Harvest Thieves' native Texan roots show through. The band's well-crafted lyrics are confessional yet fluid, and they paint with strokes that put you squarely into a story - in a way that eases a relation to your own. With potent storytelling, a smattering of rollicking guitars and fiddle playing, colorful harmonies, and the occasional honky-tonk tune, Harvest Thieves gather the most vulnerable details of their crossroads and recount their experience in a manner that provides an openness and honesty that most artists never approach. The Austin based alt-country six-piece keeps busy, bringing their barroom swagger and swirling balladry to the streets of their hometown and beyond.
"Harvest Thieves is at its best when Reinisch and Fisette sing together, whether trading verses or teaming in sweet harmony."
- No Depression
"The band cuts their smart, blistering narratives with a tight alt.country sound that doesn't shy from the genre's Nineties roots."
- Austin Chronicle
"The gritty lyrics and the country-rock work so well. It’s an excellent album."
- Americana UK | | MS62163 | |
| Showcase | Hierba Malita | Speakeasy | Speakeasy | DJ | 20:00 | 21:00 | Luya (they/them), aka Hierba Malita, is a queer Houston-native open-format DJ based in Austin, Texas. Now a Boiler Room alumn, Luya was originally a radio DJ on KVRX 91.7 FM for years focusing on underground music (non-popular, experimental, but GOOD shit aimed at relating to personal growth) and Blog Director / Journalist writing official coverage. Genres you may hear: R&B Club edits, Jersey Club, Southern Club, NOLA Bounce, Jungle, Footwork, Juke, Reggaeton, and just about anything that resonates and makes your body move.
Luya is also the founder of creative collective FLWRPOT.CO, which actively does official press, curated playlists, featured guest DJ mixes, artist interviews, and community events with live music, vendors, dancers and more. The focus is on nurturing BIPOC and queer communities via collaborative projects to promote artistic growth and opportunities for others. GROWTH 2.0 COMING SOON! | | MS61930 | |
| Showcase | Just Jim | Coconut Club | Coconut Club | Hip-Hop / Rap | 20:00 | 21:00 | | | MS63053 | |
| Showcase | Kavi (live painting) | Flamingo Cantina | Flamingo Cantina | Avant / Experimental | 20:00 | 00:00 | Kavi is a South Asian mixed media artist whose work explores themes of identity, cultural heritage, and the power of the feminine. Born in Bombay, India but raised in California, she draws inspiration from her rich cultural tapestry, blending traditional Indian aesthetics with contemporary art practices.
Kavi's work often incorporates vibrant colors, intricate patterns, and found objects, reflecting the dynamism of her cultural background. She seamlessly integrates elements of poetry and music into her pieces, creating a unique visual language that is both familiar and strikingly original.
Kavi celebrates the power of intuition and the interconnectedness of all things. Her art serves as a powerful tool for self-discovery, allowing her to navigate the complexities of her identity and forge a unique path in the world. | | MS61537 | |
| Showcase | Mr. Switch | Elysium | Elysium | DJ | 20:00 | 20:20 | Mr Switch aka Anthony Culverwell is one of the most accomplished & talented DJs ever to come
out of the UK – as a 4 times World DJ Champion, 7 times UK champion, and the first DJ in history
to have performed at the BBC Proms.
Initially known as DJ Switch, Anthony won his first world championship – the DMC Battle For
World Supremacy – in 2008, aged just 19. He successfully defended the title for 3 years running
(2008, 2009 and 2010). After changing his stage name to Mr Switch, he returned to the battle scene
one final time to win the title of DMC World DJ Champion in 2014.
Always looking to explore what is possible with turntables, Mr Switch entered the world of
classical music when he performed Gabriel Prokofiev’s “Concerto For Turntables & Orchestra”.
The piece has the DJ as the soloist in front of a traditional orchestra, scratching sounds sampled
exclusively from the orchestra (strings, brass, percussion, etc.), and melding the worlds of hip hop
& classical.
Since debuting the piece at the BBC Proms in 2011 – and becoming the first ever DJ to perform
there – he has played the piece more than 70 times, and performed as a classical soloist across 20
different countries. | | MS62126 | |
| Showcase | Of Good Nature | Mohawk | Mohawk Outdoor | Rock | 20:00 | 20:30 | On the outskirts of Charlotte, North Carolina, in a secluded studio surrounded by towering trees, Of Good Nature crafts vibrant, soul-affirming music designed to bring joy to listeners. Their genre-blending sound fuses alternative, soul, folk, world, and rock into a refreshingly innovative whole, highlighted by powerful vocals, intricate drumming, and brass harmonies.
Led by Cam Brown, whose soulful, articulate vocals pair with his acoustic-centered songwriting, and drummer David Hamilton Jr. known for his rhythmic brilliance across gospel, Latin, jazz, and hip-hop styles, OGN produces music that feels both polished and alive.
With hit singles like “Don’t Wanna Give Up feat. Shwayze” on Spotify Beach Vibes playlist, OGN has shared stages with Michael Franti, Train, Dirty Heads, and Blues Traveler. The band includes MikelParis (keyboardist, also of O.A.R.) and JazzyZach (saxophonist), who contribute intricate harmonies and melodies to OGN’s dynamic sound, on the record and in their high-energy performances.
Beyond music, the band supports their community through initiatives like the Good Food For Good Neighbors fundraiser and partnerships with RoofAbove. | | MS62793 | |
| Showcase | Queen Serene | Swan Dive | Swan Dive | Rock | 20:00 | 20:40 | "..noise-rock inflected art-rock that will grab your attention immediately. The combined power of the band is ferocious while still allowing some tenderness and inquisitiveness.." -Post Trash
"Queen Serene will make you question every expectation you have about Austin rock." -KUTX | | MS62300 | |
| Showcase | Quiet Light | Cuatro Gato | Cuatro Gato | Avant / Experimental | 20:00 | 20:40 | Quiet Light is the recording project of 24-year-old Texas-raised electronic folk artist, Riya Mahesh. Coming up in Austin’s band scene before relocating to Boston for medical school, Riya’s work is distinct and immersive. She melds the organic intimacy of folk with inventive, ambient sound collage production and undeniable pop songwriting, ending up somewhere in an intersection of Gillian Welch, Grouper, and Grimes over the course of 4 albums and numerous singles and EPs. Quiet Light houses songs that Riya says, “make you feel like you’re floating, music that feels like soft light.” Quiet Light has garnered her nods from Spotify’s Fresh Finds Experimental playlist and Iggy Pop’s BBC Radio 6 show, Iggy Confessional, as well as opening slots for Ana Roxanne, Chanel Beads, and Nilufer Yanya. | | MS62247 | |
| Showcase | Ramya Pothuri | Flamingo Cantina | Flamingo Cantina | R & B | 20:00 | 20:20 | Ramya Pothuri is an RnB/Pop artist, from St. Louis, Missouri- infusing her sound with
lustrous vocals, elements of dream pop, synth wave, and reflecting on themes of love,
womanhood, and introspection. Her story is the experience of an American girl moving
to a foreign country and how it lead to her journey into being an artist.
Since the start of her career she has amassed more than a million streams on streaming platforms, performed at venues and festivals such as Lollapallooza and The Moroccan Lounge in LA, was Apple Music India's Up Next Artist for the month of July, 2022 and was featured in Sims 4. Colors, Elle Magazine, and Kodak. | | MS61773 | |
| Showcase | AHI | Swan Dive | Swan Dive Patio | Singer-Songwriter | 20:15 | 20:55 | | | MS61349 | |
| Screening | Dead Lover | AFS Cinema | AFS Cinema | Narrative Feature | 20:15 | 21:38 | Purchase Public Presale Tickets Here: "Dead Lover"
A lonely Gravedigger who stinks of corpses finally finds her dream man, in a flamboyant romantic poet who finds her morbid stench an irresistible turn-on. The two begin a rapturous love affair, marry, and dream of starting a family – but their blooming relationship is cut short when the poet drowns at sea, and all that is recovered is his severed finger. Delirious with grief, the Gravedigger goes to morbid lengths to resurrect him through madcap scientific experiments, resulting in grave consequences and unlikely love. | Grace Glowicki | FS18148 | |
| Showcase | Kiy Laeson | Vaquero Taquero | Vaquero Taquero | R & B | 20:15 | 20:25 | | | MS62200 | |
| Showcase | Mark Barden | Mohawk | Mohawk Indoor | Rock | 20:20 | 20:50 | Mark Barden is co-founder and CEO of the Sandy Hook Promise Action Fund (SHPAF) and co-founder of Artist For Action. Since the tragic murder of his son, Daniel, during the mass shooting at Sandy Hook Elementary School on December 14, 2012, Mark has dedicated himself to sparing other families the pain of losing children to gun violence.
Mark believes that thoughtful, sincere dialogue centered on protecting youth will lead us to shared common ground and nonpartisan solutions everyone can agree with. These include expanded background checks, secure storage of firearms, extreme risk protection laws, and other measures that are proven to prevent gun violence.
An accomplished professional musician with a BA in music and formal training in jazz and composition, Mark recently built a strong non-political coalition of international artists (including Billie Eilish, Peter Gabriel, Sheryl Crow, Nile Rodgers and more) to support the Artist For Action initiative in preventing gun violence and keeping our communities safe. The coalition has turned into a concert series that features both legendary and breakthrough talent who are passionate about the cause. | | MS62891 | |
| Showcase | Ceione Jenore | Vaquero Taquero | Vaquero Taquero | R & B | 20:30 | 20:40 | | | MS62223 | |
| Showcase | Gayathri Krishnan | Flamingo Cantina | Flamingo Cantina | R & B | 20:35 | 21:05 | Gayathri Krishnan is a Los Angeles-based singer-songwriter and producer who blends her Carnatic music roots with modern R&B influences. Her sound fuses tradition with innovation, characterized by introspective lyrics and lush harmonies.
Her debut EP Create to Express (2020) has garnered six million streams independently, solidifying her as an emerging artist. Gayathri has captivated audiences while opening for INIKO at the Sol & Sound Sound Healing Festival, Londrelle's Live & Unplugged show, and Khanvict & Raaginder’s Arrival Tour, showcasing her authenticity and unique sound.
Her music has been featured on BBC Asian Network, and she has earned coverage in major media outlets like Wonderland Magazine and Vents Magazine. At the heart of every word, phrase, melody, and rhythm spoken is Gayathri Krishnan. One-of-one. | | MS61889 | |
| Showcase | The Beatbox Collective | Elysium | Elysium | Hip-Hop / Rap | 20:40 | 20:55 | This super human group have collectively won nearly every beatbox competition on the planet, have a TED talk under their belt and a self-written 5 star awarded show. With over 15 years worldwide professional experience from festivals to awards shows, creating national TV advertisements, artist collaborations, workshops, team building and musical therapy sessions. They’ve showcased at the highest level from World Beatbox Championships to SXSW USA to Glastonbury, headlined festivals in London and Europe, appeared on BBC World News, ITV’s This Morning, TFI Friday & BBC Question of Sport.
“Moments like these make music transformative” SXSW 2024 | | MS61242 | |
| Showcase | Lizzie Berchie | Palm Door on Sixth | British Music Embassy @ Palm Door on Sixth | R & B | 20:40 | 21:10 | Lizzie Berchie is a singer-songwriter and producer born and raised in East London. Fusing her influences of R&B, neo-soul, jazz, reggae and highlife, Lizzie creates her own unique and infectious soulful sound that explores a multitude of essential themes including the celebration of life, love, and self-empowerment. Her musical influences span from Ella Fitzgerald to Jill Scott and Cleo Sol.
Lizzie released her debut EP ‘Under the Sun’ in the summer of 2022, the 5 tracks featured standout singles ‘Pass Time’ ft. Kofi Stone and ‘Growth’. The EP received praise for its skillful and ambitious blend of sounds spanning R&B, neo-soul and jazz.
A year later Lizzie followed up with her sophomore EP ‘Am I An Adult Yet?’. A down to earth declaration on the whirlwind roller coasters that come with young Black British womanhood, the EP sees Lizzie boldly summon feelings of questioning, searching, longing and uncertainty.
Elsewhere Lizzie has made considerable strides building her pedigree as a live act. After releasing ‘Am I An Adult Yet?’, Lizzie headlined London’s Omeara. In 2024 Lizzie has stayed active, touring with Noname and playing festivals and showcases across the UK and Europe. | | MS62310 | |
| Showcase | Jeabriie Rielle | Vaquero Taquero | Vaquero Taquero | R & B | 20:45 | 20:55 | | | MS62219 | |
| Showcase | Su$$ie Pu$$y | Coconut Club | Coconut Club Rooftop | DJ | 20:45 | 21:30 | Sussie Ramirez also known as Suxxy Puxxy is a DJ, producer and promoter from Monterrey, Mexico based in Austin, TX. Suxxy has earned recognition for her perreo parties around the city called Perreo Club which was the first latin party to do a Boiler Room in Texas on 2022.
She also has played big festivals like EDC Mexico, Pal Norte, SXSW, bla bla. Honestly the best way to find out about her its to attend to one of her parties. Let's go. | | MS62433 | |
| Showcase | JC Stewart | Mohawk | Mohawk Outdoor | Singer-Songwriter | 20:50 | 21:20 | John Callum ‘JC’ Stewart has packed a lot into his 27 years. A self-released single when he was 18. A record deal with Warner Music, signed after an old- fashioned bidding war, when he was 21. A Number One single in the Czech Republic in the teeth of lockdown, underpinned by gold-selling success in Eastern and Northern Europe. A touring and writing partnership with good friend Lewis Capaldi – the Irishman co- wrote ‘Hollywood’ (current Spotify streams: 84 million, give or take) from the Scotsman’s blockbuster debut album, Divinely Inspired to a Hellish Extent. A co-write with Niall Horan on his own 2021 song ‘Break My Heart’. An EP with Tom Odell, one of JC’s North Stars and true heroes. A proper viral moment with his parodic cover of Friends theme ‘I’ll Be There For You’, which went from TikTok to ABC News to an American media storm after Jennifer Aniston reposted it. A deep-seated creative bond with Foy Vance, aka the patron saint of modern Irish songwriters. Now, JC Stewart returns - rebooted, refreshed, realigned and stronger than ever - with his new record label Stanley Park, to continue his musical journey. | | MS62819 | |
| Showcase | HerShe | Elysium | Elysium | Dance | 20:55 | 21:05 | A self-taught artist and producer, HerShe started her musical journey beatboxing at age 11, spinning on the decks at 14, and became an independent music producer by 19. Beatboxing is both a creative skill she integrates into her music, AND a competitive outlet through which she won the American Beatbox Championships (2v2s), New York Beatbox Championship, and landed 5th place in the Beatboxing World Championships in Berlin. She incorporates both Beatboxing, DJing, and Rapping into her sets, adding that special and unique element to her live performances.
A highly-followed streamer and content creator with over 25 million views and counting, she prides herself on using her platform as a way to spread positive social messages, especially to other aspiring female and LGBTQ+ musicians. Her dynamic style has led to her releasing with Hypnovizion, Wubaholics, and having at one point a multi-year residency playing SXSW, to performing with Hamdi, Of the trees, Wreckno, Superfuture, Meso, Nero, Dr. Fresch, Wuki, and more. Performing and creating has allowed her to be featured on platforms such as Paper Mag, EDM.com, Shure.com, and EDM Identity. | | MS62314 | |
| Showcase | UK Beatbox Champion Bass Ventura | Elysium | Elysium | Dance | 20:55 | 21:05 | Bass Ventura Multi-Vocalist UK Beatbox Champion 2024 Vice UK Beatbox Champion 2019-2023 2019-2023 Bass Ventura's artistry extends beyond the boundaries of conventional music. Self-taught beatboxer and rapper from Warrington with distinct onstage charisma he is redefining musical boundaries, garnering global recognition, a non-replicable sound and inspiring hundreds of students through education. His digital presence, dynamic style and recognisable bass have propelled him to perform worldwide impacting audiences globally from the Glastonbury festival to the belly of New York, showcasing the power of his unmistakable sound. Enjoy champion level solo beatboxing mixed with a unique unreleased view into the next evolution of Human music. Bass Ventura has performed in every sector from corporate to the underground in over 80+ countries worldwide and worked artists like MPH, Zero, Bushbaby, Ed Solo, Crossy, Don Darkoe, Blkout, The Beatbox Collective, Thomas Oliver and many more. | | MS62315 | |
| Showcase | Bubba Lucky | The 13th Floor | The 13th Floor | Rock | 21:00 | 21:40 | | | MS61047 | |
| Showcase | Cloudy June | Speakeasy | Speakeasy Kabaret | Pop | 21:00 | 21:40 | Born and bred in Berlin’s Schöneberg district, Cloudy June was inspired by countless genres and musical spheres. Between early guitar lessons and underground SoundCloud finds, Hannah Montana and Berlin’s rap scene, Stoner Rock and Courtney Love, Lana Del Rey, Frank Ocean and various Death Metal bands, she wrote her first song at nine and later sang in a metal band. After finishing school, she studied Music in Berlin – and soon began to work on her very own definition of Pop. Having launched her solo career in 2020 with “High Waist To Hell,” her 2022 smash “FU In My Head” garnered millions of streams (40m+ on Spotify alone), making her an international newcomer sensation. Following a major deal, two acclaimed EPs, various trips around the world, a Billboard advert on NYC’s Times Square, and dozens of sold-out shows across Europe, her debut full-length “Crazy Woman” is finally here. | | MS62634 | |
| Screening | Descendent | Alamo Lamar | Alamo Lamar 5 | Narrative Feature | 21:00 | 22:32 | Set in present-day Los Angeles, DESCENDENT follows Sean Bruner, a school security guard who is haunted by childhood trauma while preparing for the birth of his first child with his wife, Andrea. After a beam of light appears in the sky during a late-night shift, Sean wakes up in the hospital with an inexplicable talent for vivid, unsettling drawings of extraterrestrials and desert landscapes. As his visions blur the line between dreams and reality, Sean’s grip on sanity unravels. With time running out, he must confront his fears to escape his family’s tragic legacy. | Peter Cilella | FS18311 | |
| Screening | Descendent | Alamo Lamar | Alamo Lamar 6 | Narrative Feature | 21:00 | 22:32 | Set in present-day Los Angeles, DESCENDENT follows Sean Bruner, a school security guard who is haunted by childhood trauma while preparing for the birth of his first child with his wife, Andrea. After a beam of light appears in the sky during a late-night shift, Sean wakes up in the hospital with an inexplicable talent for vivid, unsettling drawings of extraterrestrials and desert landscapes. As his visions blur the line between dreams and reality, Sean’s grip on sanity unravels. With time running out, he must confront his fears to escape his family’s tragic legacy. | Peter Cilella | FS18312 | |
| Showcase | Eric Heideman | Cooper's BBQ | Cooper's BBQ | Blues | 21:00 | 21:40 | Eric Heideman is a 25-year-old blues musician living in Austin, Texas from Salt Lake City, Utah.
Heideman was personally requested to open shows for ZZ Top at Eccles Theatre and Walter Trout and Mike Zito at The State Room. He was a featured performer at the Utah Blues Fest in 2022, 2023, & 2024.
He will be a performer on the 2025 Durango Blues Train.
He recorded his latest album, “Third Degree Gravity” with Grammy Nominated Victor Wainwright and International Blues Challenge winner JW-Jones. | | MS62155 | |
| Showcase | Jo Hill | Swan Dive | Swan Dive | Singer-Songwriter | 21:00 | 21:40 | British singer-songwriter Jo Hill recently released her debut album 'girlhood.,' (via UROK/Virgin). Spanning 14 tracks, it blends nostalgic storytelling with modern influences from Queen & Joni Mitchell to Kacey Musgraves. The singles ALL MY GIRLS ARE TOMBOYS, SUPERMARKET SUSHI, & BIG BOYS CRY TOO have already garnered acclaim from outlets like Clash, BBC Radio 1 & named BBC Introducing Ones To Watch 2025. Elton John praised Jo, saying, "She’s got a good future!"
'girlhood.' is a celebration of sisterhood, empowerment, and vulnerability. Jo explains, "It’s about wearing your vulnerability on your sleeve and being a badass while doing so." The album reflects Jo's resilience after battling Lyme disease. Her intimate jam night gatherings in the UK and beyond foster community. Following a sold-out MOTH Club show Nov'24, Jo embarked on an in-store tour across the UK, sharing her signature authenticity and storytelling brilliance. A champion of women's rights, period poverty, and mental health advocacy.
"Jo Hill is a bold, refreshing voice." – Clash
"An unapologetic ray of soaring, seductive, and spellbinding energy." – Atwood Magazine | | MS62511 | |
| Showcase | JustJacub | Vaquero Taquero | Vaquero Taquero | Hip-Hop / Rap | 21:00 | 21:15 | | | MS62346 | |
| Showcase | Lew Apollo | Cuatro Gato | Cuatro Gato | Soul | 21:00 | 21:40 | Lew Apollo is a rising soul artist blending cinematic songwriting and production, hypnotic guitar lines, and a sultry voice. Drawing inspiration from Hozier, Arctic Monkeys, and Leon Bridges, his poignant music reflects on themes of isolation and entrapment following his father’s passing in 2022. Lew's debut album "Fools Gold" blends his story and signature sound in front of a jungle backdrop, and it is set for release in July 2025. | | MS62447 | |
| Screening | Real Faces | Violet Crown Cinema | Violet Crown Cinema 3 | Narrative Feature | 21:00 | 22:32 | Julia (29), an ambitious casting director, moves to Brussels and finds a freelance job in the advertising industry and meets Eliott (32), a reclused microbiologist who studies lichen and works on his PhD. Intrigued by each other’s opposing professions and personalities, Julia and Eliott slowly grow closer. Julia gets assigned an important perfume ad and she sees it as the ultimate opportunity to prove herself. After her frantic long working days, Eliott is her only source of tranquility. Until Julia loses herself and crosses people’s boundaries, including Eliott’s. During the perfume ad shoot, things spiral out of control, pushing Julia to finally decide to take her life in her own hands. | Leni Huyghe | FS18204 | |
| Screening | Real Faces | Violet Crown Cinema | Violet Crown Cinema 1 | Narrative Feature | 21:00 | 22:32 | Julia (29), an ambitious casting director, moves to Brussels and finds a freelance job in the advertising industry and meets Eliott (32), a reclused microbiologist who studies lichen and works on his PhD. Intrigued by each other’s opposing professions and personalities, Julia and Eliott slowly grow closer. Julia gets assigned an important perfume ad and she sees it as the ultimate opportunity to prove herself. After her frantic long working days, Eliott is her only source of tranquility. Until Julia loses herself and crosses people’s boundaries, including Eliott’s. During the perfume ad shoot, things spiral out of control, pushing Julia to finally decide to take her life in her own hands. | Leni Huyghe | FS18203 | |
| Showcase | Rijah | Antone’s | Antone’s | Pop | 21:00 | 21:40 | Rijah shapes layers of luminous harmony, uplifting vulnerability through her candid lyrics. She fuses the soul of her hometown, Jersey City, with the jazz of Manhattan, sculpting a vivid self portrait that reflects themes of perseverance, growth, and human nature.
In September 2024, Rijah made her festival debut, sharing the same stage with Norah Jones and Noah Kahan at the 2024 Soundside Music Festival in Bridgeport, Connecticut. She also played at the 2025 NAMM Convention in Anaheim, California in January.
In both 2023 and 2024, Rijah was featured in NPR Tiny Desk Top Shelf episodes with her songs “Up” and “House In Tattoos”. “Acclaimed R&B singer-songwriter Baby Rose selected her entry as one of her favorites in the national NPR Tiny Desk Contest, with fellow judge Sudan Archives praising Rijah’s “amazing” and “unique” voice.” (“From The Mass.”
WBUR News, Noah Schaer, 2023).
Through the exploration of herself and the world around her, Rijah’s latest project, “Motion Pictures,” emerged. With an innovative approach to R&B, her songs reflect the bridge between youth and adulthood. Released in 2022, “the only one i know EP,” is an encapsulation of the first chapter of Rijah’s art. | | MS62691 | |
| Comedy Event | Standup Downtown (Live Comedy) | The Creek and the Cave | The Creek and the Cave | Comedy | 21:00 | 22:30 | A lineup of some of your favorite standups take the stage for a night of comedy downtown. | Greer Barnes, Drew Dunn, Alex English, Rich Vos | CE00501 | |
| Showcase | Taleen Kali | Valhalla | Valhalla | Rock | 21:00 | 21:40 | Hailing from her native Los Angeles, Taleen Kali composes romantic punk songs wrapped in layers of shoegaze, psychedelia, & grunge, creating a cosmic sound that's dreamy & defiant alike. With fiery live sets & swirling sonics, Taleen & her band quickly became a fixture of the L.A. underground.
“Soul Songs” was the debut 2018 EP produced by Kristin Kontrol (Dum Dum Girls) & mixed by Brad Laner (Medicine). Recorded at Sunset Sound Studios in Hollywood, it received praise from Pitchfork, Stereogum, BUST, & L.A. Weekly. Taleen Kali's first full-length "Flower Of Life" came out in 2023 on Dum Dum Records. It was produced by The Smashing Pumpkins' Jeff Schroeder & Josiah Mazzaschi (Child Seat, Bizou, Light FM). The title track debuted as the LP's 1st single on KEXP & the final single "Crusher" premiered on KCRW with heavy airplay by Henry Rollins. The band played 2 full U.S. tours to support the album.
In 2024 Taleen Kali released the "Flower of Death" remixes & was invited on tour w/ Ringo Deathstarr. The band's "Covered" EP of alternative love song covers just dropped this February ahead of SXSW dates + 3rd U.S. tour. | | MS62518 | |
| Screening | The Tallest Dwarf | Rollins Theatre at The Long Center | Rollins Theatre at The Long Center | Documentary Feature | 21:00 | 22:32 | Purchase Public Presale Tickets Here: "The Tallest Dwarf "
"The Tallest Dwarf" charts filmmaker Julie Wyman’s quest to find her place within the little people (LP) community at a moment when dwarf identity is poised to radically change. As Julie unpacks the rumors of “partial dwarfism” in her family she finds that hers is the last of a body type she has inherited. She joins forces with a group of dwarf artists to confront the legacy of being tokenized and put on display. Together they create films that reclaim a complicated history and speak back to the echoes of eugenics in the newly emerging pharmaceutical interventions that make little people taller. Through its personal and expanding perspective, the film invites audiences to a new way of... | Julie Forrest Wyman | FS18372 | |
| Showcase | Teo Glacier | Rivian Park | International Nights at Rivian Park | R & B | 21:00 | 21:40 | Introducing Teo Glacier, the rising R&B sensation from New Zealand, known for his smooth vocals and original songs that evoke the nostalgic vibe of 1990s R&B. On his 18th birthday, Teo took a major step in his career by signing with Auckland-based label Five AM, managed by Rory Noble and Cam Noble, marking the beginning of his exciting journey in the music industry.
Teo's partnership with Five AM has provided him with a global platform to showcase his talent, and his captivating presence on TikTok has further amplified his rise to fame. With over 200 million streams, his soulful covers and original compositions have garnered fans from around the world.
In 2024, Teo expanded his international presence, performing a headline show in Singapore and supporting US artist Thuy on her Wings tour. Looking ahead to 2025, Teo will embark on his first shows across Australia, solidifying his reputation as an artist to watch.
With his authentic lyrics, undeniable charisma, and dedication to his craft, Teo Glacier is poised to leave a lasting impression on the R&B scene, establishing himself as one of the genre’s most outstanding talents. | | MS61234 | |
| Showcase | Wyldflower | Speakeasy | Speakeasy | DJ | 21:00 | 22:00 | Blooming in Austin, but rooted in Detroit, Wyldflower is the founder/host of Sunday Sessions along with other events that keep house music’s traditional culture alive and celebrates the communities that created it. Her sound is groovy, funky, jazzy, eclectic, & versatile but her styles & interest are as expansive as her travels have been. | | MS63069 | |
| Showcase | Kimberly Zielnicki | Elysium | Elysium | Hip-Hop / Rap | 21:05 | 21:10 | USA based musician Kimberly Zielnicki brings a fresh and dynamic approach to the violin, blending classical technique with the raw energy of hip-hop, R&B, and jazz. In her early career, she balanced orchestral performances with gigs across Austin’s vibrant live music scene, shaping her ability to move seamlessly between genres. Kimberly has been featured at major festivals and venues, including the Kerrville Folk Festival, Folk Alliance International, Old Settlers Music Festival, SXSW, and Circuit of the Americas. With a signature sound rooted in deep, soulful licks, Kimberly's violin style and voice establish her as a standout in contemporary music. | | MS62124 | |
| Showcase | Adjua | Elysium | Elysium | R & B | 21:10 | 21:15 | Indie and R&B artist ADJUA is set to captivate listeners with her latest single, Is It Ending or Beginning?, released on the 22nd of November 2024 across all major streaming platforms. Known for her haunting melodies paired with intricate drum, bass, and guitar rhythms, ADJUA delivers a sound that is as atmospheric as it is unique. With this single, she continues to break boundaries, showcasing her authentic songwriting alongside an eclectic and talented band. | | MS62456 | |
| Showcase | Tribe Friday | Mohawk | Mohawk Indoor | Rock | 21:10 | 21:40 | Tribe Friday is a band of guitar slinging emo kids from the woods of Sweden. Marrying the rugged indie rock dancehall sounds of early 2K with gen Z post-pandemic party vibe bliss, their repertoire consists of upbeat songs that speak to self deprecation, identity, confusion, love, death and are anchored by sarcasm, wit and charm. | | MS62813 | |
| Screening | 40 Acres | ZACH Theatre | ZACH Theatre | Narrative Feature | 21:15 | 23:08 | Purchase Public Presale Tickets Here: "40 Acres"
After a series of plagues and wars leaves society in ruins, the Freemans are surviving — even thriving — on a farm in the middle of nowhere... so long as they repel the occasional raiding party. Former soldier Hailey (Danielle Deadwyler) and her partner Galen (Michael Greyeyes) fled the collapse along with their children, training them to fight (and, yes, kill). But now Hailey’s eldest Emanuel (Kataem O’Connor) is a young man, and when he meets a young woman (Milcania Diaz-Rojas) in the forest beyond the fence, his need for human contact could place the whole family in jeopardy. | R.T. Thorne | FS18093 | |
| Screening | American Sons | Hyatt Regency Austin | SXSW Film & TV Theater @ The Hyatt Regency | Documentary Feature | 21:15 | 22:14 | Purchase Public Presale Tickets Here: "American Sons"
"American Sons" follows a brotherhood of Marines a decade after their deployment to Afghanistan, as they struggle to overcome the trauma of combat and the loss of their best friend, Corporal JV Villarreal. Leaving more than his memory behind, JV’s narrated, first-person video diary of his life in Afghanistan serves as both a haunting window into these Marines’ past and a testament to the unbreakable bonds of those who sacrifice in war together. | Andrew James Gonzales | FS18228 | |
| Screening | Forge | Alamo Lamar | Alamo Lamar 1 | Narrative Feature | 21:15 | 23:09 | In Miami, the resourceful Zhang siblings—Raymond and Coco—sell forged paintings to unsuspecting parties. Despite their thriving underground operation, the siblings are still short on cash when they cross paths with disgraced millionaire Holden Beaumont. Sensing an opportunity to make a fortune, Holden convinces the Zhangs to forge long lost masterpieces as a front for his family’s collection. Meanwhile, FBI Art Crimes agent Emily Lee moves from New York to Miami, discovering a plethora of forgeries cropping up in the South Florida art market. As Emily continues to investigate the Zhang siblings’ work, their lives converge to devastating effect in the Zhang family dim sum restaurant. | Jing Ai Ng | FS18482 | |
| Screening | Forge | Alamo Lamar | Alamo Lamar 8 | Narrative Feature | 21:15 | 23:09 | In Miami, the resourceful Zhang siblings—Raymond and Coco—sell forged paintings to unsuspecting parties. Despite their thriving underground operation, the siblings are still short on cash when they cross paths with disgraced millionaire Holden Beaumont. Sensing an opportunity to make a fortune, Holden convinces the Zhangs to forge long lost masterpieces as a front for his family’s collection. Meanwhile, FBI Art Crimes agent Emily Lee moves from New York to Miami, discovering a plethora of forgeries cropping up in the South Florida art market. As Emily continues to investigate the Zhang siblings’ work, their lives converge to devastating effect in the Zhang family dim sum restaurant. | Jing Ai Ng | FS18484 | |
| Showcase | Pavey Ark | Swan Dive | Swan Dive Patio | Folk | 21:15 | 21:55 | Pavey Ark are a cinematic indie-folk band from Hull in the UK.
Atmospheric vocals, strings and horns glide over finger-picked guitar, melodic bass and complex percussion. The result is a beautiful orchestral-folk sound that evades immediate comparison. Upon further listening, the band’s wide range of influences start to reveal themselves – from the laid back ’60s and ’70s folk of Jackson C. Frank and Love, through to Nick Drake and Radiohead.
Known for their sublime live shows, Pavey Ark played the Glastonbury Acoustic Stage in 2022 – a huge achievement for an independent act. The band have continued to plot their own course, closing Stage 3 at Cambridge Folk Festival in 2023 and playing the main stage at Lakefest 2024.
Pavey Ark’s debut album, Close Your Eyes and Think of Nothing received excellent reviews from UNCUT, Record Collector, Folk Radio and BBC Radio 6 Music airplay. It was chosen by the BBC as one of their picks for National Album Day in 2022.
Their second album, More Time, More Speed, is due for release in 2025. The band have worked with Mercury-nominated producer Adrian McNally (The Unthanks) and LA based Paul Butler (Michael Kiwanuka, Andrew Bird). | | MS62457 | |
| Showcase | Gen and The Degenerates | Palm Door on Sixth | British Music Embassy @ Palm Door on Sixth Patio | Punk | 21:20 | 21:50 | Known for their mischievous spirit, unique sound, and tongue-in-cheek lyrics, Gen and The Degenerates are breathing fresh life into the indie music sphere. Led by charismatic force of nature Genevieve Glynn, their unique blend of punk attitude and anthemic songwriting has proven capable of simultaneously charming the oldest of hats, and igniting a new generation of music fans. | | MS62510 | |
| Showcase | LoFrmDaMo | Vaquero Taquero | Vaquero Taquero | Hip-Hop / Rap | 21:20 | 21:35 | | | MS62260 | |
| Showcase | Paravi | Flamingo Cantina | Flamingo Cantina | Pop | 21:25 | 21:55 | Paravi is a 23-year-old popstar, songstress & creative hailing from the cornfields of Ohio & Virginia, re-rooting herself in Los Angeles upon realizing she could get paid to be a drama queen instead of yelled at by her immigrant parents. To further legitimize this aspiration, she graduated UCLA’s School of Theater, Film & Television in 2023 on a full-ride scholarship with an emphasis in Musical Theater. Amassing millions of global fans from cover songs during quarantine, signing a major record deal with RCA Records in 2021, featured on the Grammy-nominated soundtrack for the 2022 blockbuster film “Elvis”, originating a leading role in the new musical “WILD: A Musical Becoming”, releasing her 2022 cover EP “Thank You For Being Here” as well as her 2023 self-titled debut original EP “PARAVI”, she still refuses to get her license, because if she has to be bad at something in life, she’d rather it be driving than performing. She and her metrocard dream of Broadway stages, sold-out world tours, blockbuster roles in Film/TV, and getting a $24 smoothie named after her at Erewhon. | | MS61511 | |
| Showcase | The PETEBOX | Elysium | Elysium | Electronic | 21:25 | 21:45 | As seen on TV’s The Voice. World renowned loop-pedal beatbox artist and guitarist, has gained global notoriety as an innovator of loop-pedal created music, his videos have reached over 30 million+ views worldwide. An award-winning beatboxer he redefined the genre through use of his loop-pedal, guitar and otherworldly multi-phonic voice-box, His live show is an immersive experience, he creates songs sound-by-sound, building tracks as sonically massive as any full band setup. With acclaim from Brian Wilson for a unique cover of "I Get Around" and The Pixies who shared his viral "Where Is My Mind?" video. | | MS61424 | |
| Showcase | Mr. Pauer | Coconut Club | Coconut Club Rooftop | Latin | 21:30 | 22:15 | Mr. Pauer is the stage name of Toto González, Latin Electronica pioneer in the fusion of traditional Latinx genres with electronic beats. A Latin Grammy nominee for “Best Alternative Album”, he has worked in collaboration with artists like Diplo, Chucky73, Daddy Yankee, RedOne, French Montana, Amigos Invisibles and many more.
Mr. Pauer loves the road, and his music has reached many stages like EDC Mexico, Chicago’s World Music Fest, Central Park Summer Stage, the Latin Grammys, and Billboard Music Week among others. He has also performed internationally in Colombia, Germany, Canada, Peru, Jamaica, Puerto Rico and most of Central America. | | MS62394 | |
| Screening | The Rivals of Amziah King | Paramount Theatre | Paramount Theatre | Narrative Feature | 21:30 | 23:40 | Purchase Public Presale Tickets Here: "The Rivals of Amziah King"
Deep within the backwoods of rural Oklahoma, charismatic and musically gifted Amziah King herds a bluegrass-playing band of misfits while overseeing the premier honey-making operation in town. When Amziah’s estranged foster daughter unexpectedly returns, Amziah leaps at the possibility to renew connection and create a family business. But the honey game is ruthless, and Amziah’s rivals threaten to destroy everything he has built. | Andrew Patterson | FS18459 | |
| Showcase | The Dumes | Mohawk | Mohawk Outdoor | Rock | 21:40 | 22:10 | The Dumes sound developed as a reaction to the increasingly strange, toxic and cyclical world around them. Frustration and aggression give way to a lighter antagonistic attitude from song to song or even section to section. The Dumes recorded their debut EP with Joe Chicarelli (The Strokes, Cherry Glazerr, Manchester Orchestra) at Sunset Sound and worked up their latest material with Rob Schnapf (The Vines, Elliott Smith, Kurt Vile) at MANT. After being immersed in the LA scene for years, they’ve found a new home in Portland, Oregon. Their live efforts have taken them to the iconic stages of the Troubadour, SXSW, Sundance, and countless venues across the nation with artists like The Warning, Sheryl Crow, Peter Frampton and Louis Post of Veruca Salt. They are currently gearing up for their third trip to SXSW on the heels of new material. | | MS62821 | |
| Showcase | Ron Don | Vaquero Taquero | Vaquero Taquero | Hip-Hop / Rap | 21:40 | 21:55 | Ron Don is a Florida-born rapper, straight out of Broward County, who's taken his Sunshine State swagger to the Northeast and beyond. Now based in Rhode Island based, Ron Don has built a reputation as a relentless touring artist with CheytownTheLabel, crisscrossing the country to bring his high-energy live show to fans everywhere. With a sound that blends Southern hip-hop's grit and swagger with a Northeastern edge, Ron Don is making a name for himself as one of the most exciting new voices in independent hip-hop. From sold-out shows in Providence to festival appearances and club gigs from coast to coast, Ron Don is on a mission to take his music to the masses and leave a lasting mark on the hip-hop landscape | | MS62657 | |
| Showcase | The Beatbox House | Elysium | Elysium | Hip-Hop / Rap | 21:45 | 22:00 | Based out of New York City, The Beatbox House is a collective of World Champion beatboxers. Hailing from different regions of the country, The Beatbox House looks to push the boundaries of what is possible with the human voice. Beatboxing has grown into a worldwide phenomenon that has branched out from its Hip-Hop roots. Each artist who is part of the collective is a soloist, educator and musician. However, their greatest strength is their ability to work together, bringing their audience an awe-inspiring musical experience.
“the best of what this country has to offer” New York Times | | MS62127 | |
| Screening | Deeper | Violet Crown Cinema | Violet Crown Cinema 2 | Documentary Feature | 21:45 | 23:12 | In a remote part of New Zealand, lies a cold, dark and mysterious cave system with the potential to be the deepest dived cave in the world. It’s here that explorer and hero of the Thai cave rescue Richard “Harry” Harris is searching for a sense of self. There’s no question that this is the highest stakes dive he has ever attempted. Underground, underwater, with a finite amount of gas to breathe, it’s a dangerous game to play. So what drives Harry to continue in his pursuit when he knows the cost - not just to himself, but to those he loves - and will he make it back to them? | Jennifer Peedom | FS18274 | |
| Screening | Deeper | Violet Crown Cinema | Violet Crown Cinema 4 | Documentary Feature | 21:45 | 23:12 | In a remote part of New Zealand, lies a cold, dark and mysterious cave system with the potential to be the deepest dived cave in the world. It’s here that explorer and hero of the Thai cave rescue Richard “Harry” Harris is searching for a sense of self. There’s no question that this is the highest stakes dive he has ever attempted. Underground, underwater, with a finite amount of gas to breathe, it’s a dangerous game to play. So what drives Harry to continue in his pursuit when he knows the cost - not just to himself, but to those he loves - and will he make it back to them? | Jennifer Peedom | FS18275 | |
| Screening | The Infinite Husk | Alamo Lamar | Alamo Lamar 2 | Narrative Feature | 21:45 | 23:32 | Vel did something forbidden, something so unspeakable she was exiled from the warm embrace of her people and imprisoned here on Earth. Her only hope of ever getting back home is to accept a seemingly impossible mission: spy on one of her own kind, uncover his research, and report her findings. As an alien consciousness this is no easy task for Vel. Forced to inhabit a human body, she is thrown into the sprawl of Los Angeles where she discovers the joys and sorrows of what it means to be human, all while her target weaves his own game of intrigue in the name of a new and very dangerous kind of science. | Aaron Silverstein | FS18215 | |
| Screening | The Infinite Husk | Alamo Lamar | Alamo Lamar 7 | Narrative Feature | 21:45 | 23:32 | Vel did something forbidden, something so unspeakable she was exiled from the warm embrace of her people and imprisoned here on Earth. Her only hope of ever getting back home is to accept a seemingly impossible mission: spy on one of her own kind, uncover his research, and report her findings. As an alien consciousness this is no easy task for Vel. Forced to inhabit a human body, she is thrown into the sprawl of Los Angeles where she discovers the joys and sorrows of what it means to be human, all while her target weaves his own game of intrigue in the name of a new and very dangerous kind of science. | Aaron Silverstein | FS18216 | |
| Showcase | Catcher | The 13th Floor | The 13th Floor | Rock | 22:00 | 22:40 | Formed in 2021, Brooklyn’s Catcher have garnered a growing international fan base with their captivating and visceral live performances. The post-rock 5 piece quickly established a reputation as ‘NYC’s hottest guitar wielding prospects’ as mentioned in The NME 100: Essential Emerging Artists and were included in The Austin Chronicle’s ‘Best Music We Saw at SXSW’ list in 2022. | | MS62512 | |
| Showcase | Chief Cleopatra | Cuatro Gato | Cuatro Gato | Rock | 22:00 | 22:40 | Music isn’t a hobby for Jalesa Jessie — known on-stage as Chief Cleopatra — it’s her heart and soul.
Cleo grew up listening to rock music, singing in choir, playing piano, and marching in school drumline in her hometown of Corsicana. Everything she’s done to this point has informed and honed her smooth, unique style: soul rock.
Her lifelong love of sound has brought her to SXSW as an official artist five times, to the ACL Music Festival stage in 2024, and LEVITATION Austin in 2023. Austinites celebrate her annually on May 2, coined “Chief Cleopatra Day” by the city of Austin in 2024.
Her latest single, “Cold Dancer,” earned her GRAMMY consideration for Best New Artist, Record Of The Year, and more. A member of the Recording Academy, Cleo has previously been honored as KUTX’s Artist of The Month and nominated for Best New Artist at the Austin Music Awards.
Cleo has proudly performed alongside Adrian Quesada of The Black Pumas, In the Valley Below, The Bright Light Social Hour, Durand Jones, Danielle Ponder, Abraham Alexander, Jackie Venson, Seratones, and Lukas Nelson, plus many other notable acts.
Cleo is currently unsigned. | | MS62298 | |
| Showcase | Cysum | Coconut Club | Coconut Club | DJ | 22:00 | 23:00 | Cysum (pronounced sy-soom) is an electronica musician birthed from the boot but raised on a lone star. Cysum (AKA Devon Boyd), doesn’t make beats but composes audible art that will send you on a journey. His eclectic taste of music enables him to produce all genres with his own flavor on it....music from the universe for your soul!
Being a creator and producer of music, he started seeing the change in the music industry. He wanted to restore the movement of “putting people on” which use to be a huge part of the DJ culture. This change in the culture that he grew up on sparked his energy to become a DJ. Now as a DJ/producer he developed his mind to provide his audience with new music from himself & others around the world that you may not have heard of. In 2023, he was selected, for the first time to be an official SXSW artist and repeating in 2024. Being selected, helped to propel Cysum’s career even further. He was signed to Greater Than Distribution (GTD) where he has release two single and currently working on another album. | | MS61255 | |
| Showcase | emptyflash | Speakeasy | Speakeasy | Electronic | 22:00 | 22:40 | Cameron Alexander is an artist, programmer, and scientist based in New York. He is interested in the implications the tools we use have on what we create and the aesthetics that emerge from the spaces in between. His work explores these spaces and draws parallels to the relationship between math and nature (especially in chaos, cybernetics, and fractals), esoteric states of consciousness, and the essence of reality. Cameron primarily operates with experimental media such as interactive installations, live coded audiovisual performances, and alternative-process photography. | | MS62229 | |
| Showcase | Fourth Daughter | Palm Door on Sixth | British Music Embassy @ Palm Door on Sixth | Dance | 22:00 | 22:30 | The youngest of four daughters, Emily Atkinson aka Fourth Daughter, creates euphoric electro from the Scottish capital. Drawing influence from the likes of Rufus Du Sol, Jamie xx, and Sylvan Esso, her lush, intricately textured music is imbued with emotional narratives that offer a cathartic and joyous release.
Born and raised in the endless countryside, Atkinson has always found her sense of escape in music. Inspired by her dad’s synth-heavy CD collection, she began playing piano at the age of 7, eventually becoming classically trained. At university, she finally turned her own hand to synths, discovering on Pro Tools “a world of open possibilities.”
With her music’s arresting blend of pulsating synths, luminous soundscapes and her own radiant vocals, listening to Fourth Daughter feels like bathing in the Balearic sun. Her debut single “Say What You Want” premiered on BBC Radio Introducing in 2023 and was met with instant acclaim, hitting #9 on the Hype Machine Chart and gaining further support from BBC and Spotify. HYPERREAL, her 2023 EP, expertly reckoned with thornier themes of self-doubt and troubled self-expression; a mind-cleansing therapy session on the dancefloor. | | MS62311 | |
| Showcase | Glaze | Valhalla | Valhalla | Rock | 22:00 | 22:40 | Glaze is an alternative indie rock band hailing from Austin, Texas, blending dreamy soundscapes with powerful, hook-driven melodies. Known for their atmospheric sound and raw, heartfelt lyrics, Glaze crafts music that resonates with themes of self-discovery, love, and the complexities of modern life. The band’s rich guitar tones, tight rhythms, and ambient textures invite listeners into a sonic journey, captivating audiences at each live performance. With a dedicated fan base and a growing reputation for compelling live shows, Glaze continues to make waves in the Austin music scene and beyond, bringing a fresh yet nostalgic vibe to rock. | | MS61347 | |
| Showcase | J Crews | Vaquero Taquero | Vaquero Taquero | Hip-Hop / Rap | 22:00 | 22:15 | | | MS62222 | |
| Showcase | Jennifer Touch | Speakeasy | Speakeasy Kabaret | Electronic | 22:00 | 22:40 | Showcasing her unique sound in the saturated world of electronica, Jennifer Touch successfully combines dark 80’s vintage synths with industrial soundscapes, delivered with a visceral post-punk snarl that is home on the dance floor and off, as a live musician or in her DJ Sets. You’ll rarely find an artist today so devoted to sound or as deeply immersed in the affective reverberation of old synths. She calls it Post-Wave-Cold-Pop-Acid-Romance, rubbing sonic shoulders with PJ Harvey, DAF, Tempers and Depeche Mode.
Jennifer Touch released 2 studio albums via Fat Cat Records, both part of several Best-Of- Lists, alongside interviews and reviews at Metal Mag, MOJO, Uncut, Future Music and DJ Mag. She delivered exclusive song contributions to compilations alongside Boy Harsher, The KVB, Buzz Kull, Paranoid London, Bobby Gillespie, Rebeka Warrior, Curses and many more. Over the last years, Jennifer has been touring across the UK, Europe, Mexico and Colombia. Her new LP will be out in 2025. | | MS62635 | |
| Showcase | Jo Alice | Mohawk | Mohawk Indoor | Singer-Songwriter | 22:00 | 22:30 | Jo Alice was born in Faro, Portugal to a French father and an Anglo-Irish mother. She spent her formative years between the south of Portugal and the west coast of Ireland where her musical talents began to flourish. Fluent in French, Portuguese, Spanish, Italian and English, Jo Alice’s influences are evident in her poetic lyrics and thoughtful melodies. Her debut single "Give Me Some Good News (When I Call)" will be out everywhere March 7th. | | MS62695 | |
| Showcase | Jo Alice | Mohawk | Mohawk Indoor | Singer-Songwriter | 22:00 | 22:30 | Jo Alice was born in Faro, Portugal to a French father and an Anglo-Irish mother. She spent her formative years between the south of Portugal and the west coast of Ireland where her musical talents began to flourish. Fluent in French, Portuguese, Spanish, Italian and English, Jo Alice’s influences are evident in her poetic lyrics and thoughtful melodies. Her debut single "Give Me Some Good News (When I Call)" will be out everywhere March 7th. | | MS63002 | |
| Comedy Event | The Last Laugh (Live Comedy) | Esther's Follies | Esther's Follies | Comedy | 22:00 | 23:30 | It’s the final show of the SXSW Comedy Festival. Come have the last laugh with us.
At the last show... you never know what surprise guests will drop by. | Reggie Conquest, Pete Lee, Kristen Toomey, Godfrey | CE00485 | |
| Screening | New Jack Fury | Alamo Lamar | Alamo Lamar 9 | Narrative Feature | 22:00 | 23:28 | It's the 80s. Dylan Gamble is a straight-edged, undercover police officer working to take down a powerful crime organization called the Styles Syndicate. However, Dylan is fired before doing so. A year passes, Gamble has a new life and a new girlfriend by the name of Tanisha. Unfortunately, she is kidnapped by the Syndicate and Gamble must save her.
He reluctantly gets the help of a small time crook named Hendrix Moon & Moon’s arch-rival, a mild-mannered moonwalker named Leslie Kindall. Will Dylan find his sweet thang, Tanisha? Will he be able to also take down the Syndicate? Can Moon & Leslie go the entire length of this film without killing one another? Find out more on New Jack Fury! | Lanfia Wal | FS18400 | |
| Showcase | Runyu Qian | Antone’s | Antone’s | Pop | 22:00 | 22:40 | Runyu is a fusion singer-songwriter who blends traditional Chinese music with contemporary styles. A graduate of Berklee College of Music with a focus on Electronic Production and Design, her work uniquely combines R&B, Pop, EDM, and Chinese folk music. Her debut album, "FUSS!ON," intricately weaves Chinese traditional ethnic instruments into western music, earning critical acclaim.
Recently, Runyu performed her original with Shen Zhou on the popular Chinese show “Melody Journey”. Additionally, Runyu has worked with Aurora and Grammy-winning producer Jay Centry, further expanding her approach to music creation. With a distinctive talent and perspective on music creation, Runyu boldly bridges classical and modern, Eastern and Western influences, and has progressively established herself as a versatileartist. Runyu has also worked with major international brands. She was the Ambassador for Apple Music Dolby Atmos Audio in Mainland China and has composed and performed theme songs for BYD and Lancôme. Runyu embarked on her first national tour in November 2024, with performances in Beijing, Shanghai, and Guangzhou. | | MS62214 | |
| Showcase | Sam Ryder | Rivian Park | International Nights at Rivian Park | Pop | 22:00 | 22:40 | Sam Ryder, born June 25, 1989, in Essex, England, is a British singer-songwriter and social media sensation known for his powerful vocals and uplifting personality. Initially gaining fame through TikTok during the 2020 lockdown, he became the UK's most-followed artist on the platform, leading to a record deal with Parlophone. In 2022, Ryder represented the UK at Eurovision with his hit "Space Man", achieving second place, the nation's best result in decades. His debut album, There’s Nothing but Space, Man!, released in late 2022, reached number one on the UK Albums Chart.
In December 2023, Sam scored a festive success with his single "You're Christmas to Me", which peaked at number 2 on the UK Christmas charts. Looking ahead, Sam has confirmed new material set to release in early 2025, continuing his rise as one of the UK's most beloved contemporary artists | | MS61827 | |
| Showcase | STRANGE LOT | Swan Dive | Swan Dive | Rock | 22:00 | 22:40 | STRANGE LOT began as the bedroom project of singer/guitarist Dominic Mena in Phoenix before moving to Austin in 2019. The band has grown into the present lineup of Dominic Mena on guitar/vox, drummer Tim Lormor, bassist Levi Murray, and Jordan Fitzpatrick on synthesizer and guitar.
The new self-titled album was produced by Alex Maas of The Black Angels, with mixing by Jim Eno of Spoon and mastered by Howie Weinberg. STRANGE LOT has opened for The Jesus and Mary Chain, The Brian Jonestown Massacre, The Black Angels, Kikagaku Moyo, & more.
The band has built momentum in 2024 touring with Boogarins, culminating in a performance at Austin’s Levitation Festival on the headlining stage with The Black Angels. Looking ahead, 2025 brings a spring tour and the release of a new album on the horizon, continuing the band’s journey of crafting immersive, psychedelic soundscapes. | | MS62711 | |
| Showcase | William Harries Graham | Cooper's BBQ | Cooper's BBQ | Americana | 22:00 | 22:40 | Akin to bringing a personal journal to life, William Harries Graham threads vivid and vibrant memories
and moments into the fabric of his music. Against a mosaic of dusty Americana, energetic rock ‘n’ roll,
and eloquent folk, the Texas-born singer, songwriter, and multi-instrumentalist tells the kind of stories
typically reserved for classic dog-eared novels and timeless flicks.
You can practically see these songs as much as you can hear them, reliving those experiences right next
to William.
Thus far, he’s consistently proven himself on stage, remained prolific in the studio, and built an audience
one fan at a time. Now, he welcomes everyone into his world on his fourth full-length offering and
debut LP for Strolling Bones Records, Annie’s House.
“Whenever I’m writing, I envision the songs as movie scenes or vignettes,” he says. “The music is like
nostalgia, because you’re thinking back on a memory. In the same fashion, it’s hazy and altered, but
there’s a serious element to it. Annie’s House isn’t based on a single thing in my life, but it’s telling a
thematic story of love, growing up, and getting older. ‘Annie’ isn’t necessarily a single person either, yet
the running concept i | | MS62474 | |
| Showcase | WISE | AV : ALGORAVE | Speakeasy | Speakeasy | Showcase | 22:00 | 02:00 | On the back of three years of livecoded audiovisual madness the WISE ALGORAVE returns to SXSW, Austin for the fourth time featuring some of the best in the game.
Once again an eclectic lineup of members of the Algorave, AV & electronic scene(s) from SF, NYC, LA, Boston & Berlin come together to kick off the SXSW music week in style and prepare you for the upcoming WISE Fest 2025 in Berlin on May 15/16 - wisenotwise.com
SOUND & VISUALS FROM:
emptyflash (NYC)
alsoknownasrox (LA/NYC)
R Tyler (SF)
Switch Angel (BOSTON)
c_robo_ (LA)
Char Stiles (NYC)
d0n.xyz (NYC)
dadabots | | OE46096 | |
| Showcase | The Beatbox House | Elysium | Elysium | Hip-Hop / Rap | 22:10 | 22:25 | Based out of New York City, The Beatbox House is a collective of World Champion beatboxers. Hailing from different regions of the country, The Beatbox House looks to push the boundaries of what is possible with the human voice. Beatboxing has grown into a worldwide phenomenon that has branched out from its Hip-Hop roots. Each artist who is part of the collective is a soloist, educator and musician. However, their greatest strength is their ability to work together, bringing their audience an awe-inspiring musical experience.
“the best of what this country has to offer” New York Times | | MS62475 | |
| Showcase | Baby Said | Flamingo Cantina | Flamingo Cantina | Rock | 22:15 | 22:45 | Baby Said are UK based Punjabi/Italian heritage sisters Veronica (20 yrs) & Jess Pal(18 yrs) with Pop Rock influences from Maneskin, Artic Monkeys to Nirvana. March 7th, 2025, Debut Album BS releases, several singles picking up incredible Radio & DSP support
Spotify: NMF (USA), Global Best NMF, All New Rock, Fresh Finds Rock, Fresh Finds
Apple Music: every release so far placed in the top 10 in multiple flagship Genre playlists Inc The New Rock, New in Rock, Breaking Rock, NMD & Todays Rock
Deezer: x2 tracks on 6 million Subs Brand New Uk, No1 On GRRRLS & Soundcheck, nu_rock
Amazon Music: tracks on Global Break-Through Rock
Radio support:
Multiple plays from UK’s Queen of Rock, Radio 1s Alyx Holcombe, Radio X John Kennedy, National R1 Jess Iszatt. Amazing Radio A-List
R1 Jack Saunders on MTV Gonzo Chart show.
Germany's Classic Rock FM ‘Song Of The Week'
USA support from Legendary DJ's Rodney Bingenheimer & Bruce Rave
Belgium's BRUZZ FM
Live : 2025 SXSW, Focus Wales, Stockton Calling, James & The Cold Gun Uk tour support, Supersonic, More TBC’d
2024 supported Dirty Honey UK tour. Festivals: Reading & Leeds, The Great Escape, Live at Leeds, Rebellion & Loud Woman & Victorious | | MS61887 | |
| Showcase | His His | Swan Dive | Swan Dive Patio | Folk | 22:15 | 23:55 | His His is the project of Toronto-based artist Aidan Belo. It is inspired by nostalgia and analog recording techniques. During the COVID-19 pandemic Belo constructed a makeshift studio in the empty space of an old wooden barn located on his family’s farm. Everything is tracked onto 1/4 inch tape and cassette to help achieve a warm, saturated sound. Musicians Eli Browning, Paul Ciurea, Dylan Greenhough, Brooke Tannehill, and Vishaal Sumra complete the live set. | | MS61567 | |
| Showcase | joaqu.n | Coconut Club | Coconut Club Rooftop | DJ | 22:15 | 23:00 | | | MS62724 | |
| Showcase | Ace Park | Vaquero Taquero | Vaquero Taquero | Hip-Hop / Rap | 22:20 | 22:35 | Ace Park is a native of the Southside of Houston. South Park, to be specific, where he gets the second part of his name from. He draws inspiration from Southern, Hip Hop greats such as Lil Wayne and Curren$y all the way to the likes of Kendrick Lamar coming out of the West Coast with a slight influence of traditional Hip Hop, boom-bap sound. Based off of the criteria of some of Ace’s favorite artist, the driving force for Ace to write and create music is making people feel good, promote positive messaging mixed with the reality of growing up in black communities. With that type of inspiration, Ace has built his image and musical style around being lyrically exceptional, while being one of the best dressed doing it. That same influence helped him build his brand and develop a line of merchandise that represents his ideology and where he comes from. | | MS61462 | |
| Showcase | Spiderhorse | Elysium | Elysium | Electronic | 22:25 | 22:55 | Award winning music duo from USA. Chris Celiz and Gene Shinozaki are musicians, singers, beatmakers and beatboxers who have been creating music together for eight years, expanding the capabilities of music, voice and sound in a the most innovative and exciting ways. Originally from California Gene moved from Boston, MA where he attended Berklee College of Music, he is known for incorporating singer songwriter elements into his performances. Chris is a New York City native and graduate of the State University of New York at Fredonia. He is most known for his signature percussive grooves and harmonic sounds. He has done work for artists such as Harry Belafonte, Bryonn Bain, and Dana Leong. | | MS62125 | |
| Showcase | Laila! | Mohawk | Mohawk Outdoor | R & B | 22:30 | 22:50 | LAILA!
Celebrated for making one of the “Best Albums of 2024” by Billboard, Pitchfork, and Vibe among many other music critics for her self-produced 2024 debut project “Gap Year!,” LAILA! (aka "Baby Genius) is an 18-year-old singer, songwriter, producer and musician from Brooklyn, NY.
Described by Complex as "one of the most buzzing artists under 20" and praised by People Magazine for having "unearthed a Gen-Z sound all her own," LAILA! self-produced and wrote her chart-topping and globally viral, summer smashes "Like That," which debuted at #1 on Billboard’s TikTok Top 50 chart and remained in the top five for six consecutive weeks and "Not My Problem" (listed by The New York Times as one of its “Top Songs of 2024”) which soared to #1 on multiple charts and surpassed 100 million streams across digital platforms. “Not My Problem’s” cultural impact extended to social media, where it garnered over 100 million plays via reels, shorts, and stories.
LAILA!’s successful debut album “Gap Year!” has received widespread praise from fans, fellow artists and critics alike such as Complex, Rolling Stone, Pitchfork, Teen Vogue, Hypebae, USA Today and The Fader among many others. Quickly be | | MS62939 | |
| Showcase | alsoknownasrox | Speakeasy | Speakeasy | Electronic | 22:40 | 23:20 | Roxanne Harris “alsoknownasrox” is a new media artist-researcher and musician-programmer based in Los Angeles. Embracing programming as an artistic medium, she parameterizes on-the-fly, pushing the boundaries of improvisational dexterity within computational limitations. Her work invites audiences to engage the creative process as it unfolds, embracing vulnerability and exploring speculative futures through algorithmic transparency. Roxanne holds a B.A. in Computer Science and Music from Yale University and is pursuing an M.F.A. in Design Media Arts at UCLA. She has presented at the International Conference on Live Coding, Hybrid Live Coding Interfaces, Open Source Arts Contributors’ Conference (OSACC), South by Southwest (SXSW), and Dweller Festival. Roxanne received the 2024 Processing Foundation Fellowship and her work has been featured in Office Magazine and Alternative Press and performed at venues such as WSA, MoMA PS1 and the Getty Center. | | MS62461 | |
| Showcase | The K's | Palm Door on Sixth | British Music Embassy @ Palm Door on Sixth Patio | Rock | 22:40 | 23:10 | The K’s, a rousing, real-world-documenting UK indie phenomenon, whose adored, masterpiece debut album “I Wonder If The World Knows’ reached the Top 3 of the UK Official Album Chart in April of last year. It's a success made of belief, catalysed by the achievements of sell-out UK-wide tours, cresting with a 3,700-capacity ‘homecoming’ at Manchester’s O2 Victoria Warehouse, being awarded ‘Best Breakthrough Act’ at the 2024 Nordoff Robbins NMA’s (aka The Northern Brit Awards) and reaching major UK festival stages, including their rammed Glastonbury 2024 debut and Main Stage appearances at the likes of Reading & Leeds, Isle of Wight, Camp Bestival and more. The K’s 2nd studio album ‘Pretty On The Internet’ will be released in the early summer of 2025. | | MS62254 | |
| Screening | The Home | Alamo Lamar | Alamo Lamar 4 | Narrative Feature | 22:45 | 00:12 | Many years after leaving the small town behind, Joel returns to move his mother Monika, a home for the elderly struggling with dementia. However, Monika’s health takes a turn for the worse soon after her arrival. She experiences terrifying visions of her late husband, Joel’s abusive father, and begins exhibiting violent behavior. Joel begins to believe that something malevolent and supernatural has taken control of his mother. But with his own history of substance abuse and mental instability, can he trust his own perceptions? As Monika’s memories fade, Joel must confront the demons of his own past, dredged up by his return to the home where he grew up. | Mattias J Skoglund | FS18465 | |
| Screening | The Home | Alamo Lamar | Alamo Lamar 3 | Narrative Feature | 22:45 | 00:12 | Many years after leaving the small town behind, Joel returns to move his mother Monika, a home for the elderly struggling with dementia. However, Monika’s health takes a turn for the worse soon after her arrival. She experiences terrifying visions of her late husband, Joel’s abusive father, and begins exhibiting violent behavior. Joel begins to believe that something malevolent and supernatural has taken control of his mother. But with his own history of substance abuse and mental instability, can he trust his own perceptions? As Monika’s memories fade, Joel must confront the demons of his own past, dredged up by his return to the home where he grew up. | Mattias J Skoglund | FS18464 | |
| Showcase | J.Tajor | Mohawk | Mohawk Indoor | R & B | 22:50 | 23:20 | J.Tajor is one of Australia’s fastest-growing R&B artists, making waves in the music industry with his unique sound and captivating performances. In 2024 alone, he has achieved phenomenal success, amassing over 500 million streams across various platforms and securing the largest viral success in Asia this year.
J.Tajor's rise to fame began with his breakout single, "Like I Do". The track became a viral sensation, garnering over 3 billion views on TikTok and receiving widespread acclaim. It captured the aPen9on of major K-Pop stars, including TWICE, Seventeen, Black Pink, and GOT7, who expressed their support for the rising star. The song’s impact extended globally, leading to re-releases by renowned artists such as Jay Park, William Singe, and Sunkis.
As the highest-streamed independent R&B artist from Australia, J.Tajor continues to expand his global fanbase, captivating audiences with his heartfelt lyrics and soulful melodies. With an ever- growing list of accolades and a bright future ahead, J.Tajor is set to leave an indelible mark on the music world. | | MS62889 | |
| Showcase | bollyflow | Flamingo Cantina | Flamingo Cantina | Dance | 23:00 | 23:55 | We're first generation Indian-Americans from Texas, who grew up blending our Desi roots with our American culture through music and dance.
With over 25 years of training in various dance styles such as Bollywood, Bharatnatyam, Kathak, Bhangra, Garba/Raas and Hip Hop., we came together and added a modern touch to our style, transitioning to Bollywood Fusion, Semi-Classical, Tollywood and more!
After years of professional training, dance companies, dancing in UT Austin's Bollywood Dance team, Texas Mohini, and dancing professionally in Los Angeles with Joya Kazi, our journey has brought us back to Austin, where we were eager to keep our passion for dance alive.
In 2023, bollyflow was born–a space to create fusing our unique dance styles and share the joy of dance with our community through workshops, events and wedding choreography!
Thank you for being part of our story! | | MS61661 | |
| Showcase | Campfire Social | Swan Dive | Swan Dive | Rock | 23:00 | 23:40 | FFO - Intoitoverit, Death cab For Cutie, Modern Baseball, Frightened Rabbit, The Get Up Kids, The Beach Boys
Campfire Social are a constantly evolving 12 legged gang of friends that can mine the best bits of The Weakerthans, Los Campesinos! or The Get Up Kids from song to song. Or all at once. Depending on their mood.
Masters of the introspective, listen-to-while-looking-out-of-a-rain-streaked-train-window heartstring pulling anthem, their songs can flick a switch between 80s UK kitchen sink indie to 2000s Midwest Emo in a broken heartbeat.
Having cut their teeth performing on a cruise ship sailing the Mediterranean Sea for Belle & Sebastian’s festival ‘The Boaty Weekender’ then hopping straight back on the bus to embark on their first German tour. Some exciting things were postponed due to Covid-19 including SXSW 2020.
Their debut album was released in August this year 2024
The band has received some well-deserved recognition from some influential names in the UK DIY music scene. Featured on the end of year round ups of Adam Walton (BBC Wales), Rock Current (podcast) and Drunk on Music (Blog), a live session with Janice Long and further BBC 6 music plays. | | MS62513 | |
| Showcase | Casper Allen | Cooper's BBQ | Cooper's BBQ | Blues | 23:00 | 23:40 | | | MS62153 | |
| Showcase | EL DUSTY | Coconut Club | Coconut Club Rooftop | Latin | 23:00 | 23:45 | EL DUSTY is the latest project from Corpus Christi based producer, Dusty Oliveira. Operating behind the mixer and console, Dusty is considered by some to be the inventor of Cumbia Electronica, as he was feeding cumbia into his sound processor and synthesizer before the turn of the millennium. What Lee Scratch Perry is to Reggae, Dus is to cumbia: the Father of Dub. Composer, arranger and ringmaster, Oliveira reinterprets the principals of the Jamaican sound systems of the 1970s, mashes the grimey, electro bass sounds, and always brings together, in his live performances, a panoply of MC's, Singers, as well as musicians and other dj's. | | MS62839 | |
| Showcase | Gus Baldwin | The 13th Floor | The 13th Floor | Punk | 23:00 | 23:40 | Gus Baldwin is a singer/songwriter/ex-hippie/part-time punk hailing from Austin, TX. After a stint holding down drums for Dallas surf punk legends Sealion in high school, Baldwin went on to form the Psych Pop combo Acid Carousel, which he led for 6 years and 20 something releases before departing the band on Halloween night 2021. Setting up shop in Austin, Baldwin started quickly self releasing a string of singles and EPs on his own GetWithIt! Imprint and firmly establishing himself as the godson of Texas Rock n Roll. Teaming up with former Acid Carousel bandmates and other friends Gus formed The Sketch in 2022 with Lucas Martins, David Rawlinson, and Trey Gutierrez. Embracing the aggression of dirty punk, the looseness of garage, and the charm of power pop, The Sketch quickly established themselves as new cornerstones of the fading Austin rock scene. Recording their debut LP with the group in one marathon day of recording in LA in the spring of 2024, “The Sketch” is the culmination of Baldwin’s vision, manifested through the raw power of The Sketch themselves. In addition to his own band, Gus is an occasional collaborator with members The Black Angels, splitting his time between | | MS61529 | |
| Showcase | Lolita Monreaux | Vaquero Taquero | Vaquero Taquero | Hip-Hop / Rap | 23:00 | 23:15 | Lolita Monreaux, the Mo-City lyricist, unleashes her highly anticipated new album, Big Lolita. This independent release proves her signature style: relatable raps delivered with a captivating stage presence. A Prairie View A&M University graduate and former teacher, Lolita's lyrical prowess resonates throughout the Houston music scene. Her dedication to her craft and her ability to connect with audiences through her music solidify her as a powerful force. Big Lolita, produced by multi-platinum producer Bigg Cuz, follows her debut album, Napoleon Complex, which boasted fan favorites like "Stay Real," "My Bad," "Fresh Set Of Dominoes," and the viral hit "I'm Not Lyin'." Beyond her musical pursuits, Lolita champions her community, dedicating time to tutor under served youth with learning disabilities. | | MS62199 | |
| Showcase | Martin Eyerer | Speakeasy | Speakeasy Kabaret | Electronic | 23:00 | 00:00 | BIO DJ Martin Eyerer 2025/02
Martin Eyerer, a luminary in the electronic music scene, has solidified his status not only through his dynamic DJ sets around the globe but also through an impressive discography of more than 250 releases on various esteemed labels. His profound influence extends beyond performance, deeply rooted in the heart of Berlin's music and creative industries.
As co-founder and CEO of Riversidestudios Berlin, Martin has cultivated a leading music studio and creative economy complex. Spanning 3000 sqm in the vibrant area of Berlin-Kreuzberg, this complex, with its 27 state-of-the-art studios, stands as a testament to Martin's commitment to the arts and his visionary approach to fostering creative collaboration.
In addition to his impactful work with Riversidestudios, Martin is the visionary founder of the renowned Kling Klong label, guiding it to over 150 releases and establishing a gold standard for innovation and quality in sound. This label has become a beacon for artists seeking a platform that truly values groundbreaking music and artistic integrity.
Meanwhile Martin has seamlessly blended the worlds of music, technology and entrepreneurship. | | MS62004 | |
| Showcase | NOTEP | Coconut Club | Coconut Club | DJ | 23:00 | 00:00 | NOTEP (No-Tep), aka Note Panayanggool, is a Thai musician, DJ, singer, producer, and environmentalist whose work bridges art, nature, and self-exploration. She blends electronic soundscapes with ancient instruments, organic textures, and modern beats, creating immersive, multi-sensory experiences. Her voice, often treated as an instrument, adds a transcendent depth to her performances.
Her live A/V sets are transformative journeys of sound, visuals, and storytelling, while her DJ sets are equally versatile—groovy, eclectic, and deeply attuned to the dancefloor, fusing Thai fusion, world music, ambient, breakbeat, house, and techno. She has performed at major festivals and clubs across Asia, including Wonderfruit, Zodiac Jakarta, Potato Head, The Lot Radio, and more.
A dedicated environmentalist, NOTEP collaborates with Greenpeace Thailand and UNDP, using music to raise awareness on sustainability. She also founded High On Your Own Supply, an initiative promoting self-sufficiency. Through her art and activism, NOTEP inspires deeper connections to self and nature. | | MS62118 | |
| Showcase | Pretty Boy Aaron | Cuatro Gato | Cuatro Gato | R & B | 23:00 | 23:40 | Aaron Cunningham is better known in his native Dallas, TX as Pretty Boy Aaron. An all-encompassing creative who can’t help but make musical hits quickly garnering over 20 million streams in just a few years including hits like “Comb my Hair” and “Nicotine”. This is impressive considering he writes, produces, and mixes on all of his work. Swiftly making his own distinct indie-pop/rap hybrid lane. His unique sound and equally charismatic personality only continue to pick up momentum. The best part of it all is, Pretty Boy Aaron is just getting started. | | MS62139 | |
| Showcase | sunnbrella | Valhalla | Valhalla | Pop | 23:00 | 23:40 | Sunnbrella is the project of Prague-born, London-based musician and producer David Zbirka, shaped by a musical upbringing, Zbirka found early inspiration in his father's expansive record collection before discovering the emotive pull of emo, hardcore, and shoegaze. This diverse foundation informs Sunnbrella's sound—a dynamic fusion of hazy guitar textures, pulsating club rhythms, and introspective lyricism.
Following the success of his 2023 debut Heartworn, Zbirka began to evolve Sunnbrella's sonic identity, blending the rawness of alternative rock with electronic experimentation. His upcoming album Gutter Angel delves into darker, more abrasive territories while maintaining a melodic sensibility. Co-produced with longtime collaborator Oliver Torr, Sunnbrella's music oscillates between the ethereal and the visceral, capturing the complexities of identity, love, and self-destruction. | | MS61174 | |
| Showcase | Tia Ray | Antone’s | Antone’s | R & B | 23:00 | 23:50 | Tia Ray, the Urban/Soul Queen, is a highly representative and exceptionally talented singer-songwriter/musician in today's Chinese music scene. Since her debut in 2012, she has released six distinctive personal albums, including "T.I.A.", "Once Upon A Moon", and "Allure", and has sung nearly a hundred OSTs and theme songs for film and television works, which have been widely sung.
In recent years, Tia Ray has garnered numerous accolades in the music industry, including the "Most Influential Female Artist" at TMEA and the "Annual Charismatic Artist" at Weibo Night. She has been twice nominated from the GMA for Best Female Mandarin Singer and Best Vocal Recording Album. With her diverse and unique style and leading-edge musical quality, she has become an Honorary Ambassador for the Berklee College of Music in China and was honored with the Billboard's 2024 Women in Music Global Force honorees.
As a leading international music trendsetter in China, Tia Ray showcases her unique musical charm with her delicate and soulful voice, coupled with her exceptional songwriting and performance skills. | | MS62182 | |
| Showcase | PRIYANKA | Flamingo Cantina | Flamingo Cantina | Dance | 23:05 | 23:55 | PRIYANKA is a DJ, creative and dancer, deeply influenced by her Sri Lankan Tamil heritage and LA roots. Trained in classical Indian dance from a young age, her deep connection to rhythm and movement naturally evolved into a passion for music. After a successful career in entertainment marketing at Disney, PRIYANKA redirected her creative focus to DJing, honing her craft in turntablism at the renowned Beat Junkie Institute of Sound.
Known for her ability to seamlessly fuse genres, PRIYANKA’s sets span RnB, Neo-Soul, Bollywood, Amapiano, House, Baile Funk, and global sounds, reflecting her multicultural influences. Her performances have taken her to stages around the world and she’s shared lineups with trailblazing artists and collectives such as Tinashe, Priya Ragu, Raveena, DJ Habibeats, and No Nazar.
In 2023, Priyanka’s breakout YouTube mix “India-mapiano,” a vibrant blend of Bollywood vocals and Amapiano rhythms, went viral, amassing over 1 million views and cementing her place as a rising force in the world music scene. With a mission to inspire beyond music, Priyanka uses her craft to to be a channel of love, liberation and joy. | | MS61440 | |
| Showcase | Everclear | Mohawk | Mohawk Outdoor | Rock | 23:10 | 00:10 | Everclear, one of the leading alternative rock bands to emerge from the ‘90s, celebrated their 30th Anniversary in recent years, and founder, vocalist and guitarist Art Alexakis has made it clear that he has no plans to slow down. Since forming in 1992, Everclear has enjoyed a lengthy career by any measure, spanning 11 studio releases, including four that have been certified Gold or Platinum, selling over 6 million records, and achieving 12 Top 40 Hit Singles on Mainstream Rock, Alternative, and Adult Top 40 radio, including “Santa Monica,” “Father of Mine,” “I Will Buy You A New Life,” “Wonderful” and “Everything To Everyone,” as well as numerous videos, thousands of shows, and various other accolades, including a 1998 Grammy nomination. | | MS62926 | |
| Showcase | JURASSIC 5's SOUP aka FULLEE LOVE | Elysium | Elysium | Hip-Hop / Rap | 23:15 | 23:35 | Jurassic 5’s Soup aka Fullee Love is a world renowned artist from legendary USA alternative hip-hop group Jurassic 5. Instrumental to Jurassic 5 with hits such as What's Golden and Concrete Schoolyard, Soup also played a key role in securing record deals for Mobb Deep, contributed to the production of acclaimed albums such as Wu-Tang Clan's "Enter the Wu-Tang” and Mobb Deep's “The Infamous”. Soup is credited as defining Jurassic 5's harmonization and infectious hooks. Soup's song 'Jayou' with Jurassic 5 is featured in a current major TV advert campaign in the UK. | | MS61426 | |
| Showcase | Kassidy | Swan Dive | Swan Dive Patio | Pop | 23:15 | 23:55 | Teeming with the blood, sweat, and tears of an extraordinary journey, Kassidy’s music is the sound of scars healing. He confronts pain head-on with powerhouse vocals while cutting loose during soulful, funky moments of pure joy. His open-hearted pop reflects the loss, love, and resilience gained through life’s ups and downs.
Hailing from Gatineau, Québec, Kassidy found music as an early outlet, inspired by artists like Justin Bieber, Stevie Wonder, and Gavin DeGraw. Despite bullying that led him to leave school in the tenth grade, he pursued his passion relentlessly, taking vocal lessons, writing, and recording while juggling odd jobs, including a seven-year stint as a chef. A battle with drug addiction culminated in an overdose and a fresh start.
After sharing his music online, Kassidy caught the attention of GRAMMY®-nominated duo Banx & Ranx in 2023, leading to a pivotal music camp. Signed to Universal Music Canada and Ultra Music Publishing, he continues to rise. In October 2024, he released a 3-song EP, followed by “Along the Way” with Thierry Von der Warth (Nov 22), which garnered critical acclaim. With so much more to come, Kassidy’s story has only just begun. | | MS62187 | |
| Showcase | DJ Hollygrove | Vaquero Taquero | Vaquero Taquero | Hip-Hop / Rap | 23:20 | 23:45 | | | MS62666 | |
| Showcase | Ellur | Palm Door on Sixth | British Music Embassy @ Palm Door on Sixth | Rock | 23:20 | 23:50 | Yorkshire artist Ellur writes soaring indie guitar songs about growing up and acceptance. Every word counts in each Ellur song, the Halifax artist is a storyteller and lets listeners further into her world with every track.
Having already spawned lead singles including its title-track, ‘God Help Me Now’ and latest single ‘Yellow Light’ (BBC Radio 1’s Track Of The Week), Ellur’s new EP (produced by Joel Johnston / Far Caspian) showcases her anthemic sensibilities to perfection, taking influences from contemporaries including Sharon Van Etten and Sam Fender.
With a busy summer 2024 culminating in celebrated slots at Reading & Leeds Festivals and BST with Robbie Williams, Ellur has certainly established herself a strong force within the emerging indie landscape. Ticking off a recent support with Blossoms last autumn, the gifted songwriter has drawn plaudits throughout the press community (NME, Consequence of Sound, Dork, DIY, The Line of Best Fit, Clash), BBC Radio 1 and BBC 6 Music.
“Her sound is majestically taking shape with every new release” NME
“A mastery of personal storytelling through song” DIY | | MS61741 | |
| Showcase | LVVRS | Mohawk | Mohawk Indoor | Rock | 23:20 | 23:50 | Since their Valentine’s Day inception in 2018, the Louisiana-based band has captivated audiences with their blend of infectious pop hooks, rock ’n’ roll swagger, and dynamic live performances. Drawing inspiration from the likes of Maroon 5, INXS, the shimmering glam of T. Rex, and The 1975, the band crafts songs that each boast their own distinct sound and personality—a remarkable achievement in today’s music landscape. Often likened to Michael Hutchence for his commanding vocal presence and moves, front man and guitarist River Gibson drives the sonic force of LVVRS. Under his lead, the band seamlessly blends gritty guitar riffs with club-ready beats, crafting a sound that is as cinematic as it is anthemic.
Following a year of personal and professional evolution, LVVRS is set to release their sophomore EP, Heaven and the Heartland, in Spring of 2025. The lead single, “The Love You Gave Me,” marks a new chapter for the band, blending heartfelt storytelling with their signature larger-than-life sound.
Renowned for their electrifying stage presence, LVVRS clocks in 60 shows annually, proving they are as unstoppable on stage in the pop-rock scene as they are in the studio. | | MS62792 | |
| Showcase | R Tyler | Speakeasy | Speakeasy | Electronic | 23:20 | 00:00 | San Francisco live algorithmic dance music futurist. AV Club SF, SXSW 21-24, Shanghai ICLC, Gray Area SF, livecode.NYC, Github, xAI, next.js.
Computational live audiovisual performance designed for the human body, mind, and soul. Unconventional harmonies, rhythms, and sonic aesthetics evangelizing the present and near future. | | MS62269 | |
| Showcase | Mr. Switch | Elysium | Elysium | DJ | 23:35 | 00:05 | Mr Switch aka Anthony Culverwell is one of the most accomplished & talented DJs ever to come
out of the UK – as a 4 times World DJ Champion, 7 times UK champion, and the first DJ in history
to have performed at the BBC Proms.
Initially known as DJ Switch, Anthony won his first world championship – the DMC Battle For
World Supremacy – in 2008, aged just 19. He successfully defended the title for 3 years running
(2008, 2009 and 2010). After changing his stage name to Mr Switch, he returned to the battle scene
one final time to win the title of DMC World DJ Champion in 2014.
Always looking to explore what is possible with turntables, Mr Switch entered the world of
classical music when he performed Gabriel Prokofiev’s “Concerto For Turntables & Orchestra”.
The piece has the DJ as the soloist in front of a traditional orchestra, scratching sounds sampled
exclusively from the orchestra (strings, brass, percussion, etc.), and melding the worlds of hip hop
& classical.
Since debuting the piece at the BBC Proms in 2011 – and becoming the first ever DJ to perform
there – he has played the piece more than 70 times, and performed as a classical soloist across 20
different countries. | | MS62476 | |
| Showcase | OVL Big Feddy | Vaquero Taquero | Vaquero Taquero | Hip-Hop / Rap | 23:40 | 23:55 | | | MS61835 | |
| Showcase | Caleb Calloway | Coconut Club | Coconut Club Rooftop | DJ | 23:45 | 00:45 | | | MS62453 | |
| Showcase | Baby Sam | Vaquero Taquero | Vaquero Taquero | Hip-Hop / Rap | 23:50 | 00:10 | Baby Sam's story is a powerful tale of resilience, faith, and music. Born in Southwest Houston, he grew up with a strong connection to both his neighborhood and his family roots in the notorious 3rd Ward. Tragedy struck early in his life when Sam, was hit by a car at just six years old, leaving Baby Sam to fend for himself as his mother returned to work. Despite the hardship, Baby Sam taught himself how to walk again, displaying fierce determination that would shape the rest of his life.
Music was a constant companion for Baby Sam, and he became known for his freestyling abilities. While attending Westbury High School and later Willowridge High School, he eventually completed his education at a private school. Along the way, he gained a reputation not only for his talent in music but for his wisdom and ability to offer counsel to others, a skill that set him apart from many of his peers.
After holding various jobs a friend of the family urged him to take music seriously in which she paid for his first studio session and the rest is history! Over his 6 year career he’s worked with the likes of ESG, Berner, Snootie Wild and others. | | MS62701 | |